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Upturn AI SWOT - About
Z 
Zillow Group Inc Class C (Z)
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Upturn Advisory Summary
08/14/2025: Z (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
5 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $87.67
1 Year Target Price $87.67
| 0 | Strong Buy |
| 1 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 6.92% | Avg. Invested days 40 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 20.41B USD | Price to earnings Ratio - | 1Y Target Price 87.67 |
Price to earnings Ratio - | 1Y Target Price 87.67 | ||
Volume (30-day avg) 5 | Beta 2.08 | 52 Weeks Range 52.86 - 89.39 | Updated Date 08/15/2025 |
52 Weeks Range 52.86 - 89.39 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When Before Market | Estimate 0.4653 | Actual 0.4 |
Profitability
Profit Margin -2.6% | Operating Margin (TTM) -1.68% |
Management Effectiveness
Return on Assets (TTM) -1.38% | Return on Equity (TTM) -1.34% |
Valuation
Trailing PE - | Forward PE 53.76 | Enterprise Value 19617957594 | Price to Sales(TTM) 8.55 |
Enterprise Value 19617957594 | Price to Sales(TTM) 8.55 | ||
Enterprise Value to Revenue 8.22 | Enterprise Value to EBITDA 84.93 | Shares Outstanding 185964992 | Shares Floating 223193230 |
Shares Outstanding 185964992 | Shares Floating 223193230 | ||
Percent Insiders 6.99 | Percent Institutions 95.86 |
Upturn AI SWOT
Zillow Group Inc Class C
Company Overview
History and Background
Zillow Group, Inc. was founded in 2006 by Rich Barton and Lloyd Frink and launched in 2006. Initially focused on providing free real estate information, it expanded through acquisitions like Trulia (2015) and StreetEasy. Zillow simplified its structure ending iBuying (Zillow Offers) in 2021.
Core Business Areas
- Homes Segment: Historically, focused on buying and selling homes directly (Zillow Offers, now discontinued). Included revenue from home sales.
- Internet, Media & Technology (IMT): This segment generates revenue primarily through advertising sales to real estate agents and other related businesses. Zillowu2019s primary source of revenue.
- Mortgages Segment: Provides mortgage origination and other services.
Leadership and Structure
Rich Barton serves as CEO. The organizational structure includes various functional departments (e.g., Technology, Marketing, Sales) reporting to senior leadership.
Top Products and Market Share
Key Offerings
- Zillow.com: A real estate marketplace providing listings, information, and tools for buyers, sellers, renters, and agents. Generates revenue primarily through advertising to real estate agents. Market share is significant but varies by region and service. Competitors include Realtor.com (NWSA) and Redfin (RDFN). Number of average monthly unique users in 2023 was approximately 211 million.
- Trulia: A real estate portal offering property listings, neighborhood information, and tools for finding homes. Competes with Zillow, Realtor.com, and Redfin. Data is less readily available.
- StreetEasy: New York City-focused real estate marketplace. Dominant in the NYC metro area. Competitors include Compass (COMP) and various local listing services.
Market Dynamics
Industry Overview
The real estate market is cyclical and influenced by interest rates, economic conditions, and demographics. The online real estate marketplace is competitive, with companies vying for traffic and advertising revenue.
Positioning
Zillow is a leading online real estate marketplace with a large user base and brand recognition. Its competitive advantages include its scale, data, and brand awareness.
Total Addressable Market (TAM)
The TAM is substantial, encompassing the trillions of dollars in real estate transactions annually and the associated advertising and service revenues. Zillow is positioned to capture a significant portion of this through its online platform.
Upturn SWOT Analysis
Strengths
- High brand recognition
- Large user base
- Extensive real estate data
- Established online platform
Weaknesses
- Reliance on advertising revenue
- Exposure to housing market cycles
- Past losses from iBuying (Zillow Offers)
- Potential for inaccurate home valuations
Opportunities
- Expansion into ancillary services (e.g., mortgages, insurance)
- Increased adoption of online real estate platforms
- Growing demand for rental properties
- Partnerships with real estate agents and brokers
Threats
- Competition from other online real estate marketplaces
- Changes in housing market regulations
- Economic downturns
- Data security breaches
Competitors and Market Share
Key Competitors
- NWSA
- RDFN
- COMP
Competitive Landscape
Zillow benefits from brand recognition and market share. Competitors focus on niche markets or alternative business models.
Major Acquisitions
ShowingTime
- Year: 2021
- Acquisition Price (USD millions): 500
- Strategic Rationale: To streamline the showing process and integrate ShowingTime's scheduling tools into Zillow's platform.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by increased adoption of online real estate platforms and strategic acquisitions.
Future Projections: Future growth is projected to be driven by advertising revenue, ancillary services, and market expansion. Analyst estimates vary based on market conditions and company performance.
Recent Initiatives: Recent initiatives include focusing on core marketplace business, cutting costs after discontinuing iBuying, and expanding partnerships.
Summary
Zillow is a leading online real estate platform with strong brand recognition, though it faces challenges from market cycles and competition. Its core advertising business remains strong, and its focus on streamlining operations after exiting iBuying is positive. Monitoring housing market trends and competitive pressures is crucial for Zillowu2019s success. Its recent intiatives will position them for growth if succesful.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Analyst Reports
- Industry Publications
- Zillow Group Investor Relations
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be based on independent research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zillow Group Inc Class C
Exchange NASDAQ | Headquaters Seattle, WA, United States | ||
IPO Launch date 2011-07-20 | CEO & Director Mr. Jeremy Wacksman | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 6944 | Website https://www.zillowgroup.com |
Full time employees 6944 | Website https://www.zillowgroup.com | ||
Zillow Group, Inc. operates real estate brands in mobile applications and Websites in the United States. The company offers premier agent and rentals marketplaces, new construction marketplaces, advertising, display advertising, and business technology solutions, as well as dotloop, a real estate transaction management SaaS solution. It also provides mortgage originations and the sale of mortgages, and advertising to mortgage lenders and other mortgage professionals; and title and escrow services. In addition, the company's brand portfolio includes Zillow Premier Agent, Zillow Home Loans, Zillow Rentals, Trulia, StreetEasy, HotPads, and Out East; and a suite of marketing software and technology solutions for the real estate industry, including ShowingTime+, Spruce, and Follow Up Boss. Zillow Group, Inc. was incorporated in 2004 and is headquartered in Seattle, Washington.
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