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Upturn AI SWOT - About
IQ 
iQIYI Inc (IQ)
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Upturn Advisory Summary
09/12/2025: IQ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
22 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $2.44
1 Year Target Price $2.44
| 10 | Strong Buy |
| 2 | Buy |
| 10 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -59.41% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.51B USD | Price to earnings Ratio 261 | 1Y Target Price 2.44 |
Price to earnings Ratio 261 | 1Y Target Price 2.44 | ||
Volume (30-day avg) 22 | Beta -0.14 | 52 Weeks Range 1.50 - 3.35 | Updated Date 09/14/2025 |
52 Weeks Range 1.50 - 3.35 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-20 | When Before Market | Estimate -0.23 | Actual -0.14 |
Profitability
Profit Margin 0.32% | Operating Margin (TTM) -0.7% |
Management Effectiveness
Return on Assets (TTM) 1.22% | Return on Equity (TTM) 0.75% |
Valuation
Trailing PE 261 | Forward PE 18.12 | Enterprise Value 3945742489 | Price to Sales(TTM) 0.09 |
Enterprise Value 3945742489 | Price to Sales(TTM) 0.09 | ||
Enterprise Value to Revenue 1.01 | Enterprise Value to EBITDA 24.51 | Shares Outstanding 528516000 | Shares Floating 3608480966 |
Shares Outstanding 528516000 | Shares Floating 3608480966 | ||
Percent Insiders 0.21 | Percent Institutions 43.15 |
Upturn AI SWOT
iQIYI Inc
Company Overview
History and Background
iQIYI Inc. was founded in 2010 by Baidu, a Chinese technology company. It quickly became one of the largest online video platforms in China, offering a wide range of content, including licensed movies, TV series, and original productions. The company went public on the NASDAQ in 2018 under the ticker symbol IQ.
Core Business Areas
- Online Entertainment Services: This segment includes membership services (subscription-based video streaming), online advertising services, and content distribution (licensing content to other platforms). Streaming of video content is its primary revenue driver.
- Other Businesses: Includes game publishing, IP licensing, talent agency, and e-commerce related services. The revenue contributions from this segment are smaller compared to online entertainment.
Leadership and Structure
The CEO of iQIYI Inc. is Gong Yu. The company operates under a typical corporate structure with various departments overseeing content acquisition, production, technology, marketing, and finance. Baidu remains a major shareholder.
Top Products and Market Share
Key Offerings
- Subscription Video Streaming: iQIYI's core product is its subscription video streaming service, offering a vast library of licensed and original content. Competitors include Tencent Video and Youku. Due to the challenging environment for growth and profitability, they have focused on cost-cutting measures and more selectively investing in content and have increased prices for VIP memberships. Market share information is difficult to ascertain due to the Chinese market dynamics. Public estimates suggest iQIYI is one of the top three streaming platforms in China.
- Online Advertising: iQIYI generates revenue through online advertising, displayed during and around video content. This includes banner ads, video ads, and sponsored content. Competitors in the digital advertising space include Baidu, Tencent, and other major online platforms in China. The revenues from advertising have been impacted by regulations on certain content and competition from short-form video apps.
Market Dynamics
Industry Overview
The online video streaming industry in China is highly competitive and heavily regulated. It is characterized by intense competition for content, subscribers, and advertising revenue. Government regulations significantly impact content availability and platform operations.
Positioning
iQIYI is a leading player in the Chinese online video streaming market, recognized for its extensive content library and original productions. Its competitive advantages include its brand recognition and strategic partnerships with content providers.
Total Addressable Market (TAM)
The Chinese online video streaming market is estimated to be worth tens of billions of dollars annually. iQIYI is positioned to capture a significant portion of this market, but faces stiff competition and regulatory headwinds.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in China
- Extensive content library
- Original content production capabilities
- Strategic partnerships with content providers
Weaknesses
- High content costs
- Dependence on licensed content
- Profitability challenges
- Exposure to regulatory risks
Opportunities
- Expansion into new content formats (e.g., short videos)
- International expansion
- Development of new revenue streams (e.g., e-commerce integration)
- Strategic partnerships with other media companies
Threats
- Intense competition from other streaming platforms
- Stringent government regulations
- Copyright infringement
- Economic slowdown in China
Competitors and Market Share
Key Competitors
- TCEHY
- BILI
Competitive Landscape
iQIYI competes with other major streaming platforms in China, including Tencent Video and Youku. Its strengths include its brand recognition and original content capabilities. Its weaknesses include high content costs and regulatory risks.
Major Acquisitions
Skymoons
- Year: 2014
- Acquisition Price (USD millions): 182
- Strategic Rationale: To expand iQIYI's presence in the gaming industry and integrate gaming content with its video streaming platform.
Growth Trajectory and Initiatives
Historical Growth: iQIYI experienced rapid growth in its early years, driven by increasing internet penetration in China and the popularity of online video. However, growth has slowed in recent years due to increased competition and regulatory changes.
Future Projections: Future growth is expected to be driven by improved monetization of its user base, expansion into new content formats, and cost control measures. Analyst estimates vary, but generally reflect cautious optimism.
Recent Initiatives: Recent initiatives include investing in original content, cutting costs, and exploring new revenue streams such as short-form videos.
Summary
iQIYI is a major player in China's competitive online video streaming market. It boasts a strong brand and extensive content, but profitability remains a concern due to high costs and regulatory pressures. Focusing on original content and cost management are critical. iQIYI's future hinges on its ability to navigate the complex regulatory environment and differentiate itself from competitors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Third-party data providers
Disclaimers:
This analysis is based on publicly available information and analyst estimates. Investment decisions should be based on thorough due diligence and professional financial advice. Market share information is based on available estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About iQIYI Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-03-29 | Founder, CEO & Director Dr. Yu Gong | ||
Sector Communication Services | Industry Entertainment | Full time employees 4673 | Website https://www.iqiyi.com |
Full time employees 4673 | Website https://www.iqiyi.com | ||
iQIYI, Inc., through its subsidiaries, provides online entertainment video services in the People's Republic of China. The company offers various products and services, including online video, online games, online literature, comics, and others. It operates a platform that provides a collection of internet video content, such as professionally produced content licensed from professional content providers and self-produced content. The company also offers membership, online advertising, and content distribution services. In addition, it is involved in the talent agency and IP licensing activities. The company was formerly known as Qiyi.com, Inc. and changed its name to iQIYI, Inc. in November 2017. iQIYI, Inc. was incorporated in 2009 and is based in Beijing, the People's Republic of China. iQIYI, Inc. operates as a subsidiary of Baidu Holdings Limited.
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