
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT
- About


iQIYI Inc (IQ)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/10/2025: IQ (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $1.95
1 Year Target Price $1.95
10 | Strong Buy |
2 | Buy |
10 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -70.61% | Avg. Invested days 21 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.70B USD | Price to earnings Ratio 44.25 | 1Y Target Price 1.95 |
Price to earnings Ratio 44.25 | 1Y Target Price 1.95 | ||
Volume (30-day avg) 22 | Beta -0.21 | 52 Weeks Range 1.50 - 4.24 | Updated Date 06/30/2025 |
52 Weeks Range 1.50 - 4.24 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.04 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.02% | Operating Margin (TTM) 4.76% |
Management Effectiveness
Return on Assets (TTM) 1.74% | Return on Equity (TTM) 2.35% |
Valuation
Trailing PE 44.25 | Forward PE 28.33 | Enterprise Value 3069939681 | Price to Sales(TTM) 0.06 |
Enterprise Value 3069939681 | Price to Sales(TTM) 0.06 | ||
Enterprise Value to Revenue 0.77 | Enterprise Value to EBITDA 15.63 | Shares Outstanding 528516000 | Shares Floating 3607007749 |
Shares Outstanding 528516000 | Shares Floating 3607007749 | ||
Percent Insiders 0.21 | Percent Institutions 45.32 |
Analyst Ratings
Rating 5 | Target Price 1.95 | Buy 2 | Strong Buy 10 |
Buy 2 | Strong Buy 10 | ||
Hold 10 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
iQIYI Inc

Company Overview
History and Background
iQIYI Inc. was founded in 2010 as Qiyi.com by Baidu. It rebranded as iQIYI in 2011 and officially launched in April 2010. It's a leading online video platform in China, offering a wide range of content including licensed movies, TV series, original productions, and user-generated content. The company went public on the NASDAQ in March 2018.
Core Business Areas
- Membership Services: Provides premium subscription services with access to exclusive content, ad-free viewing, and enhanced features.
- Online Advertising Services: Generates revenue through advertisements displayed on the platform, including in-stream video ads, banner ads, and sponsored content.
- Content Distribution: Licenses its original and acquired content to other platforms.
- Other Business: Includes online games, literature, and other internet-related services.
Leadership and Structure
CEO: Gong Yu. The organizational structure includes content production, technology, marketing, and finance departments, reporting to the CEO.
Top Products and Market Share
Key Offerings
- iQIYI App: The primary platform for accessing iQIYI's content, offering a wide variety of movies, TV series, and original programming. Competitors include Tencent Video and Youku. Market share data is dynamically shifting, but iQIYI is considered one of the top 3 platforms in China, but precise real-time user numbers are hard to publically confirm. Competitors: Tencent Video, Youku, Bilibili.
- Original Content: iQIYI invests heavily in producing original series, movies, and variety shows to attract and retain subscribers. Competitors are other production houses and streaming platforms with original content offerings. iQIYI's revenue from this segment is dependent on user engagement and monetization strategies.
- Membership Program: A subscription service that grants users access to premium content and features, offering an ad-free viewing experience. It competes directly with other subscription models from Tencent Video and Youku. Competitors: Tencent Video, Youku.
Market Dynamics
Industry Overview
The online video streaming industry in China is highly competitive, with rapid growth driven by increasing internet penetration and demand for entertainment content. The market is characterized by intense competition among major players, content licensing challenges, and government regulations.
Positioning
iQIYI is positioned as a leading online video platform in China, focusing on high-quality original content and premium user experience. The company competes primarily with Tencent Video and Youku.
Total Addressable Market (TAM)
The total addressable market for online video in China is estimated to be billions of dollars. iQIYI is positioned to capture a significant share of this market through its content offerings and user base.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in China
- Extensive content library
- Investment in original content production
- Large user base
- Technological expertise in video streaming
Weaknesses
- High content costs
- Dependence on regulatory approvals
- Intense competition
- Historically Loss-making business
- Heavy reliance on Chinese market
Opportunities
- Expansion into new content formats
- Increased penetration in lower-tier cities
- Partnerships with other media companies
- Monetization of user-generated content
- International expansion.
Threats
- Stricter government regulations on online content
- Copyright infringement
- Economic slowdown in China
- Increased competition from short video platforms
- Changing consumer preferences
Competitors and Market Share
Key Competitors
- TCEHY
- BABA
- HUYA
Competitive Landscape
iQIYI faces strong competition from Tencent Video and Youku, both of which have significant resources and user bases. iQIYI's advantages lie in its focus on high-quality original content and user experience, while its disadvantages include higher content costs and regulatory risks.
Growth Trajectory and Initiatives
Historical Growth: Data unavailable, rely on company reports and financial news outlets for definitive metrics.
Future Projections: Analyst estimates vary, but generally project continued growth in revenue and user base, contingent upon market conditions and regulatory environment. Specific growth percentages are unavailable without real-time data.
Recent Initiatives: Focus on cost-cutting measures, improving content quality, and exploring new revenue streams like short-form video and international expansion.
Summary
iQIYI is a major player in the Chinese video streaming market, but faces stiff competition and regulatory hurdles. Its strengths lie in its original content and user base, while weaknesses include high costs and dependence on the Chinese market. The company is striving for profitability through cost controls and new revenue streams. Its future success depends on navigating the complex regulatory landscape and effectively monetizing its content library.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (where applicable)
- Financial News Outlets
- Industry Reports
- Analyst Estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Market share percentages are estimations and may not represent precise figures. Always conduct thorough research before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About iQIYI Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-03-29 | Founder, CEO & Director Dr. Yu Gong | ||
Sector Communication Services | Industry Entertainment | Full time employees 4673 | Website https://www.iqiyi.com |
Full time employees 4673 | Website https://www.iqiyi.com |
iQIYI, Inc., through its subsidiaries, provides online entertainment video services in the People's Republic of China. The company offers various products and services, including online video, online games, online literature, comics, and others. It operates a platform that provides a collection of internet video content, such as professionally produced content licensed from professional content providers and self-produced content. The company also offers membership, online advertising, and content distribution services. In addition, it is involved in the talent agency and IP licensing activities. The company was formerly known as Qiyi.com, Inc. and changed its name to iQIYI, Inc. in November 2017. iQIYI, Inc. was incorporated in 2009 and is based in Beijing, the People's Republic of China. iQIYI, Inc. operates as a subsidiary of Baidu Holdings Limited.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.