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Upturn AI Summary - About
iQIYI Inc(IQ)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for IQ
11/09/2026: IQ (1-star) is currently NOT-A-BUY. Pass it for now.
iQIYI Inc is a prominent Chinese online video streaming platform that has transitioned from a focus on aggressive subscriber growth to prioritizing operational profitability. The company differentiates itself through a robust library of original content, which acts as a key driver for membership revenue. Its primary investment story centers on its ability to maintain high-quality content output while optimizing production costs. However, it faces significant risks from intense competition, regulatory volatility in China, and the threat of short-form video platforms. The stock may suit growth-oriented investors who are comfortable with the inherent volatility of the Chinese internet sector and wish to monitor its path toward sustained profitability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers growth potential through streaming monetization but faces significant hurdles in a saturated and regulated market. |
| Momentum investor | Weak fit | Momentum is highly sensitive to regulatory news and quarterly earnings beats, making this a high-risk play for pure momentum traders. |
| Value investor | Mixed fit | The stock may appear undervalued on certain metrics, but the underlying volatility and business model complexity demand caution. |
| Dividend investor | Weak fit | iQIYI does not pay a dividend and has no stated policy to initiate one. |
| Low-risk investor | Weak fit | The volatility associated with Chinese ADRs and the streaming industry makes this unsuitable for conservative portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to sharp price fluctuations driven by industry sentiment and macro news. |
| Valuation risk | Medium / high | Market pricing often shifts rapidly based on the company's ability to maintain profitability. |
| Competition risk (streaming services) | High | Intense competition from larger platforms and short-form video apps threatens market share. |
| Business quality | Medium | While the content library is high-quality, the business is capital-intensive. |
| Dividend income | Low / none | There is no income generation for shareholders. |
| Execution risk | Medium / high | Failure to produce successful original content can lead to immediate subscriber churn. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -45.37% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/09/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 879.33M USD | Price to earnings Ratio - | 1Y Target Price 1.34 |
Price to earnings Ratio - | 1Y Target Price 1.34 | ||
Volume (30-day avg) 6.1M shares | Beta 0.1 | 52 Weeks Range 0.81 - 2.30 | Updated Date 11/09/2026 |
52 Weeks Range 0.81 - 2.30 | Updated Date 11/09/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.13 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Membership Services | Monthly/annual subscription fees for ad-free access. | This is the primary way they convert viewers into recurring revenue. |
| Advertising Services | Brand ads and performance-based marketing on the platform. | This revenue segment depends heavily on the overall health of the Chinese digital ad market. |
| Geography: China | The vast majority of the company's operations and users are located within mainland China. | Investors are primarily exposed to the domestic Chinese consumer market and regulatory environment. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 17.21 | Enterprise Value 2.42B | Price to Sales(TTM) 0.03 |
Enterprise Value 2.42B | Price to Sales(TTM) 0.03 | ||
Enterprise Value to Revenue 0.62 | Enterprise Value to EBITDA 54.54 | Shares Outstanding 530.58M | Shares Floating 524.51M |
Shares Outstanding 530.58M | Shares Floating 524.51M | ||
Percent Insiders 0.27 | Percent Institutions 65.02 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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