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Upturn stock rating
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iQIYI Inc (IQ)

Upturn stock rating
$2.14
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

10/15/2025: IQ (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

22 Analysts rated it

Well-followed company, solid analyst reports, reliable data for confident investing.

1 Year Target Price $2.42

1 Year Target Price $2.42

Analysts Price Target For last 52 week
$2.42 Target price
52w Low $1.5
Current$2.14
52w High $2.85

Analysis of Past Performance

Type Stock
Historic Profit -60.97%
Avg. Invested days 25
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulation Last Close 10/15/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.98B USD
Price to earnings Ratio 203
1Y Target Price 2.42
Price to earnings Ratio 203
1Y Target Price 2.42
Volume (30-day avg) 22
Beta -0.12
52 Weeks Range 1.50 - 2.85
Updated Date 10/17/2025
52 Weeks Range 1.50 - 2.85
Updated Date 10/17/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.01

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 0.32%
Operating Margin (TTM) -0.7%

Management Effectiveness

Return on Assets (TTM) 1.22%
Return on Equity (TTM) 0.75%

Valuation

Trailing PE 203
Forward PE 17.21
Enterprise Value 3829946011
Price to Sales(TTM) 0.07
Enterprise Value 3829946011
Price to Sales(TTM) 0.07
Enterprise Value to Revenue 0.99
Enterprise Value to EBITDA 23.79
Shares Outstanding 528516380
Shares Floating 3608480966
Shares Outstanding 528516380
Shares Floating 3608480966
Percent Insiders 0.21
Percent Institutions 42.86

ai summary icon Upturn AI SWOT

iQIYI Inc

stock logo

Company Overview

overview logo History and Background

iQIYI Inc. was founded in 2010 by Baidu. It quickly grew to become one of the largest online video platforms in China. Initially reliant on licensed content, iQIYI has increasingly focused on original productions.

business area logo Core Business Areas

  • Online Entertainment Services: This segment includes iQIYI's core business of providing online video streaming services, encompassing both licensed and original content. It generates revenue through subscription fees, advertising, and content distribution.
  • Content Production and Distribution: iQIYI produces and distributes its own original content, including dramas, movies, variety shows, and animations. This helps to attract and retain subscribers and generate revenue through licensing deals.
  • Other Businesses: This includes online games, IP licensing, and merchandise sales, contributing to diversified revenue streams.

leadership logo Leadership and Structure

Gong Yu is the CEO of iQIYI. The company operates under a corporate structure with various departments responsible for content production, marketing, technology, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Original Dramas: iQIYI produces popular original dramas such as 'The Long Season'. These dramas attract subscribers and generate significant viewership. Competitors include Tencent Video and Youku.
  • Variety Shows: iQIYI offers a range of variety shows that are popular among younger audiences. Competitors include Tencent Video and Mango TV.
  • Movies: iQIYI offers an exclusive range of movies and has partnership with other big players like Huayi Brothers. Competitors are similar to the competitors in the drama market.

Market Dynamics

industry overview logo Industry Overview

The online video streaming industry in China is highly competitive and regulated. It is characterized by high growth potential, increasing demand for high-quality content, and strict government oversight.

Positioning

iQIYI is one of the leading players in the Chinese online video streaming market. It competes with Tencent Video, Youku, and Bilibili. iQIYI's competitive advantages include its strong brand recognition, extensive content library, and technological capabilities.

Total Addressable Market (TAM)

The total addressable market for online video streaming in China is estimated to be hundreds of billions of USD. iQIYI is positioned to capture a significant share of this market, but faces intense competition.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition in China
  • Extensive content library, including original productions
  • Advanced technology platform
  • Established user base

Weaknesses

  • High content costs
  • Dependence on Chinese regulatory environment
  • Stiff competition
  • Historical lack of profitability

Opportunities

  • Expanding into new content formats (e.g., short videos)
  • Increasing subscription revenue through premium offerings
  • Global expansion
  • Monetizing user data

Threats

  • Increasing competition from other streaming platforms
  • Changes in government regulations
  • Copyright infringement
  • Economic downturn in China

Competitors and Market Share

competitor logo Key Competitors

  • TCEHY
  • BILI

Competitive Landscape

iQIYI's faces intense competition from Tencent Video, Youku, and Bilibili. iQIYI differentiates itself through its focus on high-quality original content and advanced technology.

Major Acquisitions

Skymoons Inc.

  • Year: 2014
  • Acquisition Price (USD millions): 167
  • Strategic Rationale: To expand its presence in the online gaming market and monetize its content IPs.

Growth Trajectory and Initiatives

Historical Growth: iQIYI experienced rapid growth in its early years, driven by increasing internet penetration and demand for online entertainment. However, growth has slowed in recent years due to increased competition and regulatory challenges.

Future Projections: Future projections are speculative due to the changing regulatory and economic landscape in China. It's reliant on increasing profitability.

Recent Initiatives: Recent initiatives include cost-cutting measures, focusing on high-quality content production, and exploring new revenue streams.

Summary

iQIYI is a major player in the Chinese online video streaming market, but it faces significant challenges, including intense competition and regulatory uncertainty. It needs to effectively manage its costs and monetize its user base. The company's future success depends on its ability to produce high-quality content and adapt to the evolving market dynamics.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Analyst Estimates

Disclaimers:

The information provided is for informational purposes only and does not constitute investment advice. Market share data is approximate and based on available estimates. Financial performance is subject to change.

Upturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About iQIYI Inc

Exchange NASDAQ
Headquaters -
IPO Launch date 2018-03-29
Founder, CEO & Director Dr. Yu Gong
Sector Communication Services
Industry Entertainment
Full time employees 4673
Full time employees 4673

iQIYI, Inc., through its subsidiaries, provides online entertainment video services in the People's Republic of China. The company offers various products and services, including online video, online games, online literature, comics, and others. It operates a platform that provides a collection of internet video content, such as professionally produced content licensed from professional content providers and self-produced content. The company also offers membership, online advertising, and content distribution services. In addition, it is involved in the talent agency and IP licensing activities. The company was formerly known as Qiyi.com, Inc. and changed its name to iQIYI, Inc. in November 2017. iQIYI, Inc. was incorporated in 2009 and is based in Beijing, the People's Republic of China. iQIYI, Inc. operates as a subsidiary of Baidu Holdings Limited.