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iQIYI Inc (IQ)



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Upturn Advisory Summary
08/28/2025: IQ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $2.41
1 Year Target Price $2.41
10 | Strong Buy |
2 | Buy |
10 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -60.97% | Avg. Invested days 22 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.55B USD | Price to earnings Ratio 265 | 1Y Target Price 2.41 |
Price to earnings Ratio 265 | 1Y Target Price 2.41 | ||
Volume (30-day avg) 22 | Beta -0.14 | 52 Weeks Range 1.50 - 3.35 | Updated Date 08/29/2025 |
52 Weeks Range 1.50 - 3.35 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-20 | When Before Market | Estimate -0.23 | Actual -0.14 |
Profitability
Profit Margin 0.32% | Operating Margin (TTM) -0.7% |
Management Effectiveness
Return on Assets (TTM) 1.22% | Return on Equity (TTM) 0.75% |
Valuation
Trailing PE 265 | Forward PE 85.47 | Enterprise Value 3842219440 | Price to Sales(TTM) 0.09 |
Enterprise Value 3842219440 | Price to Sales(TTM) 0.09 | ||
Enterprise Value to Revenue 0.99 | Enterprise Value to EBITDA 23.99 | Shares Outstanding 528516000 | Shares Floating 3608480966 |
Shares Outstanding 528516000 | Shares Floating 3608480966 | ||
Percent Insiders 0.21 | Percent Institutions 43.16 |
Upturn AI SWOT
iQIYI Inc

Company Overview
History and Background
iQIYI Inc. was founded in 2010 as a subsidiary of Baidu. It has grown to become one of China's largest online video platforms, offering a wide range of content from licensed movies and TV shows to original productions.
Core Business Areas
- Subscription Services: iQIYI's core business is its subscription-based video streaming service, offering premium content to paying subscribers.
- Advertising: iQIYI generates revenue through advertising on its platform, targeting both free and paying users.
- Content Distribution: iQIYI distributes its content to other platforms and channels, generating revenue through licensing and partnerships.
- Other: Includes online games, merchandise sales, and other related services.
Leadership and Structure
iQIYI is led by CEO Gong Yu. The company operates with a structure typical of a publicly traded corporation, with a board of directors overseeing management.
Top Products and Market Share
Key Offerings
- Original Content: iQIYI produces a significant amount of original content, including dramas, variety shows, and films. This drives user subscriptions and enhances brand recognition. Competitors include Tencent Video and Youku (Alibaba). Market share is difficult to ascertain precisely, but it's estimated to be a leading player alongside Tencent Video, each holding approximately 20-30% of the Chinese market.
- Licensed Content: iQIYI licenses content from both domestic and international providers, offering a diverse library of movies and TV shows. This increases appeal to a wider audience. Competitors include Tencent Video and Youku (Alibaba).
- VIP Membership: This is the main source of revenue from iQIYI, which enables users to watch premium content (no ads) at a premium price. Competitors: Tencent Video and Youku.
Market Dynamics
Industry Overview
The online video streaming industry in China is highly competitive, with a few major players dominating the market. The industry is characterized by rapid growth, increasing user adoption, and a shift towards premium content.
Positioning
iQIYI is positioned as a leading player in the Chinese online video streaming market, with a focus on high-quality original content and a large subscriber base. Its competitive advantages include its strong brand recognition, extensive content library, and advanced technology.
Total Addressable Market (TAM)
The online entertainment market in China is expected to be over $50 billion. iQIYI is positioned to capture a significant share of this market through its premium content and user base.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive content library
- High-quality original content production
- Large subscriber base
- Advanced technology platform
Weaknesses
- High content costs
- Limited profitability
- Reliance on Baidu for traffic
- Stringent content regulations in China
- Intense competition
Opportunities
- Expanding subscriber base
- Increasing monetization through advertising
- International expansion
- Developing new content formats
- Partnerships and collaborations
Threats
- Increased competition
- Stringent content regulations
- Economic slowdown in China
- Changing consumer preferences
- Piracy and copyright infringement
Competitors and Market Share
Key Competitors
- TCEHY
- BABA
Competitive Landscape
iQIYI faces intense competition from other major players in the Chinese online video streaming market. It is trying to compete with a focus on original content. But it has high cost to produce.
Growth Trajectory and Initiatives
Historical Growth: iQIYI has experienced rapid growth in its subscriber base and revenue over the past several years, driven by the increasing popularity of online video streaming in China. Growth has slowed down due to competition and regulation.
Future Projections: Future growth projections are uncertain due to the competitive landscape and regulatory environment. Analyst estimates vary, but generally project continued growth in revenue, with a focus on improving profitability.
Recent Initiatives: Recent initiatives include focusing on higher-quality original content, expanding into new content formats, and exploring new monetization strategies.
Summary
iQIYI is a leading online video platform in China with a strong brand and large subscriber base. However, it faces challenges related to high content costs, intense competition, and stringent content regulations. iQIYI needs to focus on improving profitability and diversifying its revenue streams while navigating the regulatory landscape.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Analysis
- Financial News Sources
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions are variable, and results are not guaranteed. Market share figures are estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About iQIYI Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-03-29 | Founder, CEO & Director Dr. Yu Gong | ||
Sector Communication Services | Industry Entertainment | Full time employees 4673 | Website https://www.iqiyi.com |
Full time employees 4673 | Website https://www.iqiyi.com |
iQIYI, Inc., through its subsidiaries, provides online entertainment video services in the People's Republic of China. The company offers various products and services, including online video, online games, online literature, comics, and others. It operates a platform that provides a collection of internet video content, such as professionally produced content licensed from professional content providers and self-produced content. The company also offers membership, online advertising, and content distribution services. In addition, it is involved in the talent agency and IP licensing activities. The company was formerly known as Qiyi.com, Inc. and changed its name to iQIYI, Inc. in November 2017. iQIYI, Inc. was incorporated in 2009 and is based in Beijing, the People's Republic of China. iQIYI, Inc. operates as a subsidiary of Baidu Holdings Limited.

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