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iQIYI Inc (IQ)


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Upturn Advisory Summary
10/15/2025: IQ (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $2.42
1 Year Target Price $2.42
10 | Strong Buy |
2 | Buy |
10 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -60.97% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.98B USD | Price to earnings Ratio 203 | 1Y Target Price 2.42 |
Price to earnings Ratio 203 | 1Y Target Price 2.42 | ||
Volume (30-day avg) 22 | Beta -0.12 | 52 Weeks Range 1.50 - 2.85 | Updated Date 10/17/2025 |
52 Weeks Range 1.50 - 2.85 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.32% | Operating Margin (TTM) -0.7% |
Management Effectiveness
Return on Assets (TTM) 1.22% | Return on Equity (TTM) 0.75% |
Valuation
Trailing PE 203 | Forward PE 17.21 | Enterprise Value 3829946011 | Price to Sales(TTM) 0.07 |
Enterprise Value 3829946011 | Price to Sales(TTM) 0.07 | ||
Enterprise Value to Revenue 0.99 | Enterprise Value to EBITDA 23.79 | Shares Outstanding 528516380 | Shares Floating 3608480966 |
Shares Outstanding 528516380 | Shares Floating 3608480966 | ||
Percent Insiders 0.21 | Percent Institutions 42.86 |
Upturn AI SWOT
iQIYI Inc

Company Overview
History and Background
iQIYI Inc. was founded in 2010 by Baidu. It quickly grew to become one of the largest online video platforms in China. Initially reliant on licensed content, iQIYI has increasingly focused on original productions.
Core Business Areas
- Online Entertainment Services: This segment includes iQIYI's core business of providing online video streaming services, encompassing both licensed and original content. It generates revenue through subscription fees, advertising, and content distribution.
- Content Production and Distribution: iQIYI produces and distributes its own original content, including dramas, movies, variety shows, and animations. This helps to attract and retain subscribers and generate revenue through licensing deals.
- Other Businesses: This includes online games, IP licensing, and merchandise sales, contributing to diversified revenue streams.
Leadership and Structure
Gong Yu is the CEO of iQIYI. The company operates under a corporate structure with various departments responsible for content production, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Original Dramas: iQIYI produces popular original dramas such as 'The Long Season'. These dramas attract subscribers and generate significant viewership. Competitors include Tencent Video and Youku.
- Variety Shows: iQIYI offers a range of variety shows that are popular among younger audiences. Competitors include Tencent Video and Mango TV.
- Movies: iQIYI offers an exclusive range of movies and has partnership with other big players like Huayi Brothers. Competitors are similar to the competitors in the drama market.
Market Dynamics
Industry Overview
The online video streaming industry in China is highly competitive and regulated. It is characterized by high growth potential, increasing demand for high-quality content, and strict government oversight.
Positioning
iQIYI is one of the leading players in the Chinese online video streaming market. It competes with Tencent Video, Youku, and Bilibili. iQIYI's competitive advantages include its strong brand recognition, extensive content library, and technological capabilities.
Total Addressable Market (TAM)
The total addressable market for online video streaming in China is estimated to be hundreds of billions of USD. iQIYI is positioned to capture a significant share of this market, but faces intense competition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in China
- Extensive content library, including original productions
- Advanced technology platform
- Established user base
Weaknesses
- High content costs
- Dependence on Chinese regulatory environment
- Stiff competition
- Historical lack of profitability
Opportunities
- Expanding into new content formats (e.g., short videos)
- Increasing subscription revenue through premium offerings
- Global expansion
- Monetizing user data
Threats
- Increasing competition from other streaming platforms
- Changes in government regulations
- Copyright infringement
- Economic downturn in China
Competitors and Market Share
Key Competitors
- TCEHY
- BILI
Competitive Landscape
iQIYI's faces intense competition from Tencent Video, Youku, and Bilibili. iQIYI differentiates itself through its focus on high-quality original content and advanced technology.
Major Acquisitions
Skymoons Inc.
- Year: 2014
- Acquisition Price (USD millions): 167
- Strategic Rationale: To expand its presence in the online gaming market and monetize its content IPs.
Growth Trajectory and Initiatives
Historical Growth: iQIYI experienced rapid growth in its early years, driven by increasing internet penetration and demand for online entertainment. However, growth has slowed in recent years due to increased competition and regulatory challenges.
Future Projections: Future projections are speculative due to the changing regulatory and economic landscape in China. It's reliant on increasing profitability.
Recent Initiatives: Recent initiatives include cost-cutting measures, focusing on high-quality content production, and exploring new revenue streams.
Summary
iQIYI is a major player in the Chinese online video streaming market, but it faces significant challenges, including intense competition and regulatory uncertainty. It needs to effectively manage its costs and monetize its user base. The company's future success depends on its ability to produce high-quality content and adapt to the evolving market dynamics.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and does not constitute investment advice. Market share data is approximate and based on available estimates. Financial performance is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About iQIYI Inc
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2018-03-29 | Founder, CEO & Director Dr. Yu Gong | ||
Sector Communication Services | Industry Entertainment | Full time employees 4673 | Website https://www.iqiyi.com |
Full time employees 4673 | Website https://www.iqiyi.com |
iQIYI, Inc., through its subsidiaries, provides online entertainment video services in the People's Republic of China. The company offers various products and services, including online video, online games, online literature, comics, and others. It operates a platform that provides a collection of internet video content, such as professionally produced content licensed from professional content providers and self-produced content. The company also offers membership, online advertising, and content distribution services. In addition, it is involved in the talent agency and IP licensing activities. The company was formerly known as Qiyi.com, Inc. and changed its name to iQIYI, Inc. in November 2017. iQIYI, Inc. was incorporated in 2009 and is based in Beijing, the People's Republic of China. iQIYI, Inc. operates as a subsidiary of Baidu Holdings Limited.

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