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Upturn AI SWOT - About
BODI 
The Beachbody Company, Inc. Class A Common Stock (BODI)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
09/17/2025: BODI (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $8.5
1 Year Target Price $8.5
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -64.8% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 51.59M USD | Price to earnings Ratio - | 1Y Target Price 8.5 |
Price to earnings Ratio - | 1Y Target Price 8.5 | ||
Volume (30-day avg) 2 | Beta 1.23 | 52 Weeks Range 3.38 - 8.71 | Updated Date 09/17/2025 |
52 Weeks Range 3.38 - 8.71 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -8.49 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.92% | Operating Margin (TTM) -2.3% |
Management Effectiveness
Return on Assets (TTM) -7.95% | Return on Equity (TTM) -133.94% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 52154409 | Price to Sales(TTM) 0.16 |
Enterprise Value 52154409 | Price to Sales(TTM) 0.16 | ||
Enterprise Value to Revenue 0.16 | Enterprise Value to EBITDA -0.93 | Shares Outstanding 4347180 | Shares Floating 2788856 |
Shares Outstanding 4347180 | Shares Floating 2788856 | ||
Percent Insiders 13.37 | Percent Institutions 40.03 |
Upturn AI SWOT
The Beachbody Company, Inc. Class A Common Stock
Company Overview
History and Background
Beachbody Company Inc., founded in 1998, is a health and wellness company known for its at-home fitness programs, nutrition products, and direct-selling business model. Originally focused on DVD-based workout programs, it has evolved to include a digital streaming platform and personalized nutrition plans.
Core Business Areas
- Digital Fitness: Beachbody's digital fitness segment provides access to a library of on-demand workout programs through its Beachbody On Demand (BOD) platform.
- Nutrition: The nutrition segment offers a range of nutritional supplements, protein shakes, and weight management products under brands like Shakeology and Beachbody Performance.
- Connected Fitness: The connected fitness segment focuses on interactive workout equipment and accessories, such as the MYX bike.
Leadership and Structure
The CEO is Carl Daikeler. The company operates with a direct-selling network of independent distributors (coaches) and corporate employees overseeing various departments.
Top Products and Market Share
Key Offerings
- Beachbody On Demand (BOD): Subscription-based digital fitness platform offering a wide variety of workout programs. Competitors include Peloton, Apple Fitness+, and Nike Training Club. Revenue figures are not publicly broken down for BOD. Market share within specific digital fitness niches is not distinctly defined, but it holds a significant portion among at-home workout programs.
- Shakeology: Meal replacement shake marketed for weight loss and overall health. Competitors include Herbalife, Nutrisystem, and SlimFast. While specific market share data is unavailable, Shakeology is a substantial revenue driver for the nutrition segment. Reported to generate hundreds of millions in revenue annually at its peak.
- MYX Bike: Connected fitness bike with interactive workout classes. Competitors include Peloton, Echelon, and NordicTrack. The bike holds a smaller market share in the connected fitness space compared to Peloton. No specific Revenue or User Number data available.
Market Dynamics
Industry Overview
The health and wellness industry is experiencing significant growth driven by increasing consumer awareness of health, rising obesity rates, and the convenience of at-home fitness solutions. The digital fitness segment is particularly competitive.
Positioning
Beachbody positions itself as a comprehensive health and wellness solution, offering a combination of fitness programs, nutrition products, and community support. Its competitive advantage lies in its integrated approach and direct-selling model.
Total Addressable Market (TAM)
The TAM for the global health and wellness market is estimated to be worth trillions of dollars. Beachbody's position within this TAM is focused on the at-home fitness, nutrition, and direct-selling segments, representing a smaller but significant portion of the overall market.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Extensive library of workout programs
- Strong direct-selling network
- Integrated fitness and nutrition offerings
Weaknesses
- High coach turnover
- Dependence on direct selling
- Inconsistent product quality perception
- Price point of products
Opportunities
- Expansion into international markets
- Development of new digital fitness programs
- Partnerships with healthcare providers
- Personalized nutrition plans through AI
Threats
- Increased competition from other fitness apps and platforms
- Changing consumer preferences
- Regulatory scrutiny of direct-selling practices
- Economic downturn affecting discretionary spending
Competitors and Market Share
Key Competitors
- PLTN
- LULU
- NKE
- WW
Competitive Landscape
Beachbody faces intense competition from established fitness brands with larger marketing budgets and broader product offerings. Its strength lies in its community-based approach and direct-selling network, but it needs to innovate to remain competitive.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been uneven, with periods of rapid expansion followed by periods of decline, impacted by changing consumer preferences and increased competition.
Future Projections: Future growth projections are uncertain and dependent on the company's ability to adapt to market trends and innovate its product offerings. Analyst estimates vary widely.
Recent Initiatives: Recent initiatives include strategic partnerships, focus on digital subscriptions, and cost-cutting measures to improve profitability.
Summary
Beachbody's integrated fitness and nutrition approach, supported by a strong direct-selling network, provides a competitive edge. However, the company faces challenges including high coach turnover and intense competition. Strategic adaptation to consumer preferences and sustained innovation will be crucial for future success. Growth is hampered due to a competitive market and increasing costs.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market research reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Data may be delayed or inaccurate. Past performance is not indicative of future results. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About The Beachbody Company, Inc. Class A Common Stock
Exchange NYSE | Headquaters El Segundo, CA, United States | ||
IPO Launch date 2021-01-15 | Co-Founder, CEO & Director Mr. Carl D. Daikeler | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 355 | Website https://thebeachbodycompany.com |
Full time employees 355 | Website https://thebeachbodycompany.com | ||
The Beachbody Company, Inc., together with its subsidiaries, operates as a fitness and nutrition company in the United States, Canada, the United Kingdom, and France. The company operates Beachbody on Demand Interactive, a streaming service through subscription that provides fitness and nutrition content, including P90X, Insanity, 21 Day Fix, 80 Day Obsession, Morning Meltdown 100, LIIFT4, Unstress Meditations, Portion Fix, 4 Weeks of Focus, Sure Thing, Dig Deeper, 2B Mindset, and other brands. It also provides nutritional products, such as Shakeology, a nutrition shake; Beachbody Performance supplements comprising pre-workout energize, hydrate, post-workout recover, and protein supplement recharge products; BEACHBAR, a low-sugar snack bar; and Belle Vitale, a hormone health solution for women to address symptoms of hormone imbalance. The Beachbody Company, Inc. was founded in 1998 and is headquartered in El Segundo, California.
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