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Upturn AI SWOT - About
Beachbody Company Inc (BODI)
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Upturn Advisory Summary
04/22/2025: BODI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $9.5
1 Year Target Price $9.5
| 1 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -80.11% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/22/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 27.32M USD | Price to earnings Ratio - | 1Y Target Price 9.5 |
Price to earnings Ratio - | 1Y Target Price 9.5 | ||
Volume (30-day avg) 2 | Beta 1.14 | 52 Weeks Range 3.38 - 9.40 | Updated Date 06/30/2025 |
52 Weeks Range 3.38 - 9.40 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -9.25 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.02% | Operating Margin (TTM) -5.08% |
Management Effectiveness
Return on Assets (TTM) -9.88% | Return on Equity (TTM) -130.56% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 28746337 | Price to Sales(TTM) 0.07 |
Enterprise Value 28746337 | Price to Sales(TTM) 0.07 | ||
Enterprise Value to Revenue 0.08 | Enterprise Value to EBITDA -0.93 | Shares Outstanding 4276210 | Shares Floating 3090771 |
Shares Outstanding 4276210 | Shares Floating 3090771 | ||
Percent Insiders 13.69 | Percent Institutions 42.58 |
Analyst Ratings
Rating 2 | Target Price 9.5 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Beachbody Company Inc
Company Overview
History and Background
Beachbody Company Inc. was founded in 1998 by Carl Daikeler and Jon Congdon. Initially focused on direct-response infomercials for fitness programs, it evolved into a multi-level marketing (MLM) and subscription-based digital fitness and nutrition platform. They merged with Myx Fitness and Forest Road Acquisition Corp. to go public in 2021.
Core Business Areas
- Digital Subscription: Offers access to a library of on-demand fitness and nutrition programs through the Beachbody On Demand (BODi) platform. Memberships are subscription-based, providing recurring revenue.
- Nutrition Products: Sells a range of nutritional supplements, protein shakes, and healthy eating programs, often marketed in conjunction with fitness programs.
- Connected Fitness: Sells MYX fitness bikes and related equipment. Provides content to connect with consumers using fitness equipment, and engage to access their digital streaming subscription service
Leadership and Structure
Carl Daikeler serves as the Chairman and Chief Executive Officer. The company has a typical corporate structure with a board of directors and various executive leadership roles overseeing different business functions like marketing, sales, and technology.
Top Products and Market Share
Key Offerings
- Beachbody On Demand (BODi): A digital fitness and nutrition platform providing access to workout programs and meal plans. Competitors include Peloton, Apple Fitness+, and Nike Training Club. Market share for specific subscription services within the digital fitness market is constantly shifting and difficult to pin down precisely. Revenue data specific to BODi is reported as part of the overall subscription revenue. A large portion of revenue is derived from this subscription service.
- Competitors: Peloton,Apple Fitness+,Nike Training Club
- Competitors: Herbalife,SlimFast,Nutrabolt
- Shakeology: A meal replacement shake marketed as a superfood blend. Competitors include Herbalife, SlimFast, and other protein shake brands. This product generates significant revenue within the nutrition segment.
- Competitors: Peloton,Echelon,NordicTrack
- MYX Fitness Bikes: Connected fitness bikes offering interactive workout experiences. Competitors include Peloton, Echelon, and NordicTrack.
Market Dynamics
Industry Overview
The fitness and nutrition industry is highly competitive and rapidly evolving, driven by increasing consumer awareness of health and wellness. The industry is seeing a shift towards digital fitness solutions and personalized nutrition programs.
Positioning
Beachbody Company Inc. aims to provide a comprehensive fitness and nutrition solution through its digital platform and product offerings. Its competitive advantage lies in its established brand recognition, large network of coaches, and integrated approach.
Total Addressable Market (TAM)
The global health and wellness market is estimated to be in the trillions of dollars. Beachbody Company Inc. is positioned to capture a portion of this TAM through its digital fitness subscriptions, nutrition products, and connected fitness equipment. How much of TAM can be captured is in question since it has declined from 2021.
Upturn SWOT Analysis
Strengths
- Established Brand Recognition
- Large Network of Coaches
- Integrated Fitness and Nutrition Platform
- Subscription-Based Revenue Model
- Extensive Library of Content
Weaknesses
- Dependence on MLM Sales Model
- High Customer Acquisition Costs
- Negative Perception of MLM Companies
- High Debt Load
- Declining Subscriber Numbers
Opportunities
- Expansion into New International Markets
- Development of Personalized Fitness and Nutrition Plans
- Partnerships with Healthcare Providers
- Growth in Connected Fitness Market
- Leveraging Artificial Intelligence for Enhanced User Experience
Threats
- Intense Competition from Other Fitness and Nutrition Companies
- Changing Consumer Preferences
- Economic Downturns
- Regulatory Scrutiny of MLM Practices
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- PLTN
- NKE
- LULU
- FIT
Competitive Landscape
Beachbody Company Inc. faces intense competition from established fitness brands, digital fitness platforms, and nutrition companies. Its advantages include its established brand and coaching network, but its disadvantages include its reliance on the MLM model and declining subscriber numbers.
Growth Trajectory and Initiatives
Historical Growth: Historical growth was initially strong due to the popularity of its fitness programs and the effectiveness of its MLM sales model. However, growth has slowed significantly in recent years and even has a shrinking consumer base.
Future Projections: Analyst estimates for future growth are uncertain and mixed. Revenue projections vary widely depending on the company's ability to execute its strategic initiatives and navigate the competitive landscape.
Recent Initiatives: Recent initiatives include efforts to improve the digital platform, expand into new product categories, and streamline operations to improve profitability.
Summary
Beachbody Company Inc. is facing significant challenges. While it has a recognizable brand and a large content library, its reliance on the MLM model, declining subscriber base, high debt levels, and intense competition are major concerns. The company needs to improve its financial performance, adapt to changing consumer preferences, and differentiate itself in the crowded fitness and nutrition market to achieve sustainable growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Analyst Reports
- Market Research Reports
- Company Press Releases
Disclaimers:
This analysis is based on publicly available information and represents an opinion. It is not financial advice. Investors should conduct their own due diligence before making investment decisions. Market share estimates are approximate and may vary depending on the source and methodology.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Beachbody Company Inc
Exchange NYSE | Headquaters El Segundo, CA, United States | ||
IPO Launch date 2021-01-15 | Co-Founder, CEO & Director Mr. Carl D. Daikeler | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 355 | Website https://thebeachbodycompany.com |
Full time employees 355 | Website https://thebeachbodycompany.com | ||
The Beachbody Company, Inc., together with its subsidiaries, operates as a fitness and nutrition company in the United States, Canada, the United Kingdom, and France. The company operates Beachbody on Demand Interactive, a streaming service through subscription that provides fitness and nutrition content, including P90X, Insanity, 21 Day Fix, 80 Day Obsession, Morning Meltdown 100, LIIFT4, Unstress Meditations, Portion Fix, 4 Weeks of Focus, Sure Thing, Dig Deeper, 2B Mindset, and other brands. It also provides nutritional products, such as Shakeology, a nutrition shake; Beachbody Performance supplements comprising pre-workout energize, hydrate, post-workout recover, and protein supplement recharge products; BEACHBAR, a low-sugar snack bar; and Belle Vitale, a hormone health solution for women to address symptoms of hormone imbalance. The Beachbody Company, Inc. was founded in 1998 and is headquartered in El Segundo, California.
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