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Upturn AI SWOT - About
Beachbody Company Inc (BODI)
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Upturn Advisory Summary
04/22/2025: BODI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -80.11% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/22/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 26.20M USD | Price to earnings Ratio - | 1Y Target Price 9.5 |
Price to earnings Ratio - | 1Y Target Price 9.5 | ||
Volume (30-day avg) 17183 | Beta 1.14 | 52 Weeks Range 3.38 - 9.40 | Updated Date 06/19/2025 |
52 Weeks Range 3.38 - 9.40 | Updated Date 06/19/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -9.25 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.02% | Operating Margin (TTM) -5.08% |
Management Effectiveness
Return on Assets (TTM) -9.88% | Return on Equity (TTM) -130.56% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 27625503 | Price to Sales(TTM) 0.07 |
Enterprise Value 27625503 | Price to Sales(TTM) 0.07 | ||
Enterprise Value to Revenue 0.07 | Enterprise Value to EBITDA -0.93 | Shares Outstanding 4276210 | Shares Floating 3090771 |
Shares Outstanding 4276210 | Shares Floating 3090771 | ||
Percent Insiders 13.46 | Percent Institutions 42.58 |
Analyst Ratings
Rating 4 | Target Price 9.5 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Beachbody Company Inc
Company Overview
History and Background
Beachbody Company Inc., founded in 1998, started as a direct-response infomercial company selling fitness DVDs. It evolved into a multi-level marketing (MLM) company offering digital fitness and nutrition programs. The company went public via a SPAC merger in 2021.
Core Business Areas
- Digital Subscriptions: Offers access to a library of on-demand fitness and nutrition content via the Beachbody On Demand (BODi) platform.
- Nutrition Products: Sells a range of nutritional supplements, protein shakes, and healthy snacks under brands like Shakeology and Beachbody Performance.
- Connected Fitness: Sells connected fitness equipment like the MYX bike.
Leadership and Structure
Carl Daikeler is the CEO. The company operates with a traditional corporate structure and a network of independent distributors known as coaches.
Top Products and Market Share
Key Offerings
- Beachbody On Demand (BODi): Digital streaming platform offering fitness and nutrition programs. Competitors include Peloton, Apple Fitness+, and Nike Training Club. Subscriber numbers fluctuate; specific market share data is proprietary, but BODi is a significant player in the digital fitness market.
- Shakeology: Meal replacement shake. Competitors include Herbalife, Isagenix, and numerous protein powder brands. Revenue data is not explicitly public but contributes substantially to overall nutrition segment revenue. Specific market share data is proprietary.
- MYX Bike: A connected fitness bike. Competitors include Peloton, Echelon, and NordicTrack. Sales figures are not often disclosed, but MYX competes in the home connected fitness market.
Market Dynamics
Industry Overview
The health and wellness industry is experiencing growth driven by increasing health consciousness and technological advancements. There is a high level of competition and demand for customized solutions.
Positioning
Beachbody Company Inc. is positioned as a provider of comprehensive fitness and nutrition solutions. Its competitive advantage lies in its MLM distribution network and brand recognition. However, competition is high and brand reputation is variable.
Total Addressable Market (TAM)
The global health and wellness market is valued in the trillions of dollars. Beachbody Company Inc. targets a segment of this market with its digital fitness subscriptions, nutrition products, and connected fitness equipment, positioned to capture a share by offering an integrated system.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Extensive library of fitness and nutrition content
- MLM distribution network (coaches)
- Integrated fitness and nutrition offerings
Weaknesses
- Dependence on MLM distribution model
- High coach turnover
- Controversial marketing practices
- Customer service issues
- High price point compared to other options
Opportunities
- Expanding into new international markets
- Developing new connected fitness products
- Partnering with healthcare providers
- Growing the nutrition segment through innovative products
Threats
- Increasing competition from other fitness and nutrition companies
- Changing consumer preferences
- Negative publicity related to MLM business model
- Economic downturn impacting consumer spending on discretionary items
Competitors and Market Share
Key Competitors
- PLTN
- NKE
- LULU
Competitive Landscape
Beachbody Company Inc. faces intense competition in both the digital fitness and nutrition markets. Peloton dominates the connected fitness market. Nike and Lululemon have leading digital training brands and loyal customers.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, with periods of rapid expansion followed by slower growth and declining revenue.
Future Projections: Analyst estimates vary and are subject to change based on the company's performance. It is expected that they need to cut costs to achieve profitability.
Recent Initiatives: Recent initiatives include focusing on digital subscriptions and connected fitness equipment, reducing marketing costs, and launching new nutrition products.
Summary
Beachbody Company Inc. faces challenges in a highly competitive fitness and nutrition market, particularly as it navigates away from its MLM model. While it has a substantial content library and brand recognition, it struggles with profitability and negative publicity. Continued innovation and cost-cutting will be essential for long-term success. Investor outlook is cautious, suggesting the need for significant strategic improvement.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Investor Relations
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Data may be subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Beachbody Company Inc
Exchange NYSE | Headquaters El Segundo, CA, United States | ||
IPO Launch date 2021-01-15 | Co-Founder, CEO & Director Mr. Carl D. Daikeler | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 355 | Website https://thebeachbodycompany.com |
Full time employees 355 | Website https://thebeachbodycompany.com | ||
The Beachbody Company, Inc., together with its subsidiaries, operates as a fitness and nutrition company in the United States, Canada, the United Kingdom, and France. The company operates Beachbody on Demand Interactive, a streaming service through subscription that provides fitness and nutrition content, including P90X, Insanity, 21 Day Fix, 80 Day Obsession, Morning Meltdown 100, LIIFT4, Unstress Meditations, Portion Fix, 4 Weeks of Focus, Sure Thing, Dig Deeper, 2B Mindset, and other brands. It also provides nutritional products, such as Shakeology, a nutrition shake; Beachbody Performance supplements comprising pre-workout energize, hydrate, post-workout recover, and protein supplement recharge products; BEACHBAR, a low-sugar snack bar; and Belle Vitale, a hormone health solution for women to address symptoms of hormone imbalance. The Beachbody Company, Inc. was founded in 1998 and is headquartered in El Segundo, California.
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