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Beachbody Company Inc (BODI)



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Upturn Advisory Summary
08/28/2025: BODI (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $8.5
1 Year Target Price $8.5
1 | Strong Buy |
0 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -71.63% | Avg. Invested days 20 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 39.43M USD | Price to earnings Ratio - | 1Y Target Price 8.5 |
Price to earnings Ratio - | 1Y Target Price 8.5 | ||
Volume (30-day avg) 2 | Beta 1.2 | 52 Weeks Range 3.38 - 8.71 | Updated Date 08/29/2025 |
52 Weeks Range 3.38 - 8.71 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -8.46 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Earnings Date
Report Date 2025-08-07 | When - | Estimate -0.05 | Actual -0.85 |
Profitability
Profit Margin -17.92% | Operating Margin (TTM) -2.3% |
Management Effectiveness
Return on Assets (TTM) -7.95% | Return on Equity (TTM) -133.94% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 39861602 | Price to Sales(TTM) 0.12 |
Enterprise Value 39861602 | Price to Sales(TTM) 0.12 | ||
Enterprise Value to Revenue 0.12 | Enterprise Value to EBITDA -0.93 | Shares Outstanding 4338010 | Shares Floating 2788856 |
Shares Outstanding 4338010 | Shares Floating 2788856 | ||
Percent Insiders 13.37 | Percent Institutions 40.02 |
Upturn AI SWOT
Beachbody Company Inc

Company Overview
History and Background
Beachbody Company Inc. was founded in 1998. Initially focused on direct-response infomercials for fitness programs, it has evolved into a multi-level marketing company offering fitness, nutrition, and personal development products and services through its digital platform and network of independent coaches.
Core Business Areas
- Beachbody On Demand: Subscription-based digital fitness platform offering streaming access to a library of workout programs.
- Nutrition Products: Sales of nutritional supplements, protein shakes (Shakeology), and dietary programs.
- Coach Network: Independent distributors who sell products and recruit other coaches.
Leadership and Structure
Carl Daikeler is the co-founder and CEO. The company operates with a traditional corporate structure, including a board of directors and various executive management positions overseeing different business functions.
Top Products and Market Share
Key Offerings
- Beachbody On Demand (BODi): Streaming fitness platform providing on-demand workouts. Competitors include Peloton, Apple Fitness+, and Nike Training Club. No official Market share data available.
- Shakeology: Meal replacement shake with purported health benefits. Competitors include Herbalife Nutrition, SlimFast, and Ensure. No official Market share data available.
- Nutrition Programs: Dietary programs such as 2B Mindset and Portion Fix. Competitors include WeightWatchers (WW), Nutrisystem, and Jenny Craig. No official Market share data available.
Market Dynamics
Industry Overview
The fitness and nutrition industry is highly competitive and rapidly evolving, driven by increasing consumer awareness of health and wellness. Trends include personalized fitness, digital fitness solutions, and plant-based nutrition.
Positioning
Beachbody positions itself as a comprehensive health and wellness company offering a blend of fitness, nutrition, and community support through its digital platform and coach network. Its competitive advantage lies in its integrated approach and the motivational aspect of its coach network.
Total Addressable Market (TAM)
The global health and wellness market is estimated to be worth trillions of dollars. Beachbody is positioned to capture a portion of this TAM through its digital fitness platform, nutrition products, and direct selling model.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Extensive library of fitness content
- Large network of independent coaches
- Subscription-based revenue model
Weaknesses
- Reliance on multi-level marketing model
- High coach turnover rate
- Negative perception associated with MLM companies
- Dependence on successful workout program creation
Opportunities
- Expansion into new geographic markets
- Development of personalized fitness and nutrition programs
- Partnerships with healthcare providers
- Growth in the digital fitness market
Threats
- Intense competition from other fitness and nutrition companies
- Changing consumer preferences
- Regulatory scrutiny of multi-level marketing companies
- Economic downturns affecting consumer spending
Competitors and Market Share
Key Competitors
- PLTN
- NKE
- WW
Competitive Landscape
Beachbody faces intense competition in the fitness and nutrition market. Its advantages include a large library of fitness content and a direct selling model. Disadvantages include negative perceptions associated with MLM and high coach turnover.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by the expansion of its digital fitness platform and the recruitment of new coaches.
Future Projections: Future growth projections are contingent on the company's ability to innovate its product offerings, expand its market reach, and effectively manage its coach network.
Recent Initiatives: Recent initiatives include the launch of new fitness programs, enhancements to the BODi platform, and efforts to improve coach retention.
Summary
Beachbody faces challenges stemming from its MLM structure, coach attrition, and fierce competition, but the potential for growth lies in capitalizing on the increasing demand for digital fitness and customized health solutions. Their success depends on improving coach retention, diversifying their product line, and overcoming skepticism towards the MLM model. The long-term trajectory of the company depends on the effective execution of its transformation efforts and ability to stay relevant in a rapidly changing market. Investors need to carefully assess the risks associated with its business model.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Sec Filings
- Third-party Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Data may be subject to change. Market Share data is based on estimated and aggregated data. Invest at your own risk.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Beachbody Company Inc
Exchange NYSE | Headquaters El Segundo, CA, United States | ||
IPO Launch date 2021-01-15 | Co-Founder, CEO & Director Mr. Carl D. Daikeler | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 355 | Website https://thebeachbodycompany.com |
Full time employees 355 | Website https://thebeachbodycompany.com |
The Beachbody Company, Inc., together with its subsidiaries, operates as a fitness and nutrition company in the United States, Canada, the United Kingdom, and France. The company operates Beachbody on Demand Interactive, a streaming service through subscription that provides fitness and nutrition content, including P90X, Insanity, 21 Day Fix, 80 Day Obsession, Morning Meltdown 100, LIIFT4, Unstress Meditations, Portion Fix, 4 Weeks of Focus, Sure Thing, Dig Deeper, 2B Mindset, and other brands. It also provides nutritional products, such as Shakeology, a nutrition shake; Beachbody Performance supplements comprising pre-workout energize, hydrate, post-workout recover, and protein supplement recharge products; BEACHBAR, a low-sugar snack bar; and Belle Vitale, a hormone health solution for women to address symptoms of hormone imbalance. The Beachbody Company, Inc. was founded in 1998 and is headquartered in El Segundo, California.

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