Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
PTON 
Peloton Interactive Inc (PTON)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/03/2025: PTON (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
21 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $8.8
1 Year Target Price $8.8
| 7 | Strong Buy |
| 1 | Buy |
| 12 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 20.08% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/03/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.65B USD | Price to earnings Ratio - | 1Y Target Price 8.8 |
Price to earnings Ratio - | 1Y Target Price 8.8 | ||
Volume (30-day avg) 21 | Beta 2.14 | 52 Weeks Range 2.83 - 10.89 | Updated Date 07/4/2025 |
52 Weeks Range 2.83 - 10.89 | Updated Date 07/4/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -6.77% | Operating Margin (TTM) 0.08% |
Management Effectiveness
Return on Assets (TTM) -1.02% | Return on Equity (TTM) -847.35% |
Valuation
Trailing PE - | Forward PE 26.81 | Enterprise Value 3723935643 | Price to Sales(TTM) 1.05 |
Enterprise Value 3723935643 | Price to Sales(TTM) 1.05 | ||
Enterprise Value to Revenue 1.47 | Enterprise Value to EBITDA 63.55 | Shares Outstanding 382593984 | Shares Floating 371357893 |
Shares Outstanding 382593984 | Shares Floating 371357893 | ||
Percent Insiders 0.8 | Percent Institutions 92.05 |
Upturn AI SWOT
Peloton Interactive Inc
Company Overview
History and Background
Peloton Interactive Inc. was founded in 2012 by John Foley. It launched its first stationary bike in 2014, revolutionizing at-home fitness with its interactive content and community. Initially focused on stationary bikes, Peloton expanded into treadmills and digital fitness subscriptions. The company experienced rapid growth during the COVID-19 pandemic before facing challenges related to demand normalization and inventory management.
Core Business Areas
- Connected Fitness Products: This segment includes the sale of Peloton bikes, treadmills, and other fitness equipment. Revenue is generated through direct sales and financing options.
- Subscription: This segment includes revenue from Peloton's digital fitness subscriptions, which provide access to live and on-demand fitness classes. The subscriptions are offered in two tiers: All-Access (for equipment owners) and App Membership (for those without equipment). Includes recurring revenue.
Leadership and Structure
Barry McCarthy serves as the CEO of Peloton. The company has a board of directors overseeing its operations and strategic direction. The organizational structure includes departments for product development, content creation, sales and marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Peloton Bike: Peloton's flagship product, a stationary bike with a built-in screen for streaming fitness classes. Its market share is estimated around 30-35% within the connected fitness bike market. High brand awareness. Competitors include Echelon, SoulCycle at Home, and NordicTrack.
- Peloton Tread: A treadmill offering similar interactive fitness experiences with live and on-demand classes. Competitors include NordicTrack, Bowflex, and specialized treadmill brands.
- Peloton App: A digital subscription service that provides access to fitness classes without requiring Peloton equipment. Competing with Apple Fitness+, Nike Training Club, and other digital fitness apps.
Market Dynamics
Industry Overview
The fitness industry is evolving towards digital and at-home solutions. The connected fitness segment is experiencing both growth and increasing competition, driven by consumer demand for convenience and personalized experiences.
Positioning
Peloton is positioned as a premium brand within the connected fitness market, emphasizing high-quality equipment, engaging content, and a strong community. Its competitive advantage lies in its brand recognition and integrated hardware and software ecosystem.
Total Addressable Market (TAM)
The global fitness market size is significant, estimated in hundreds of billions of dollars. The connected fitness segment represents a smaller but rapidly growing portion. Peloton aims to capture a larger share through expansion of its product line and subscriber base.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- High-quality fitness content
- Loyal customer base and community
- Integrated hardware and software
- Subscription revenue model
Weaknesses
- High equipment costs
- Supply chain vulnerabilities
- Inventory management challenges
- Customer churn and retention concerns
- Dependence on subscription revenue for profitability
Opportunities
- Expansion of product line (e.g., strength training equipment)
- International market growth
- Partnerships with healthcare providers and corporations
- Development of new content formats and features
- Lower equipment prices to appeal to a broader market
Threats
- Increased competition from other connected fitness brands
- Economic downturn and reduced consumer spending
- Changing consumer preferences
- Supply chain disruptions
- Negative publicity or product recalls
Competitors and Market Share
Key Competitors
- ICON (ICON)
- NKE
- LULU
Competitive Landscape
Peloton faces intense competition from established fitness brands and emerging connected fitness companies. Its advantages include a strong brand and loyal customer base, while its disadvantages include higher equipment costs and operational challenges. Competitors like ICON own multiple competing brands, giving them a broader market reach.
Major Acquisitions
Precor
- Year: 2021
- Acquisition Price (USD millions): 420
- Strategic Rationale: Expanded manufacturing capabilities and accelerated penetration into commercial markets.
Growth Trajectory and Initiatives
Historical Growth: Peloton experienced rapid growth during the COVID-19 pandemic, driven by increased demand for at-home fitness. However, growth has slowed in recent years as demand normalized and the company faced operational challenges.
Future Projections: Analyst estimates for Peloton's future growth vary, with some projecting continued growth in subscribers and revenue, while others are more cautious due to competition and economic uncertainty. Much of the future relies on turning a profit.
Recent Initiatives: Recent initiatives include cost-cutting measures, restructuring efforts, and a focus on improving operational efficiency. The company is also exploring partnerships and new product offerings to drive growth.
Summary
Peloton is a well-known brand in the connected fitness space with a loyal customer base. They experienced a boom, then a bust. They are now trying to find a path to profitability. They are facing challenges from increased competition and economic headwinds, which need to be overcome.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
- News Articles
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Peloton Interactive Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2019-09-26 | CEO, President & Director Mr. Peter C. Stern | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 2853 | Website https://www.onepeloton.com |
Full time employees 2853 | Website https://www.onepeloton.com | ||
Peloton Interactive, Inc. operates integrated fitness platform in North America and internationally. The company offers connected fitness products under the Peloton Bike, Peloton Bike+, Peloton Tread, Peloton Tread+, Peloton Guide, and Peloton Row names. The company markets and sells its products through e-commerce and inside sales, retail showrooms, and third party retailers. Peloton Interactive, Inc. was founded in 2012 and is headquartered in New York, New York.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.