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Upturn AI SWOT - About
PTON 
Peloton Interactive Inc (PTON)
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Upturn Advisory Summary
08/28/2025: PTON (3-star) is a REGULAR-BUY. BUY since 15 days. Profits (-3.32%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
21 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $9.84
1 Year Target Price $9.84
| 7 | Strong Buy |
| 1 | Buy |
| 12 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 16.1% | Avg. Invested days 35 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.10B USD | Price to earnings Ratio - | 1Y Target Price 9.84 |
Price to earnings Ratio - | 1Y Target Price 9.84 | ||
Volume (30-day avg) 21 | Beta 2.08 | 52 Weeks Range 4.19 - 10.89 | Updated Date 08/29/2025 |
52 Weeks Range 4.19 - 10.89 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate -0.05 | Actual 0.05 |
Profitability
Profit Margin -4.77% | Operating Margin (TTM) 10.99% |
Management Effectiveness
Return on Assets (TTM) 2.47% | Return on Equity (TTM) -847.35% |
Valuation
Trailing PE - | Forward PE 14.93 | Enterprise Value 4036102896 | Price to Sales(TTM) 1.24 |
Enterprise Value 4036102896 | Price to Sales(TTM) 1.24 | ||
Enterprise Value to Revenue 1.62 | Enterprise Value to EBITDA 37.16 | Shares Outstanding 391926016 | Shares Floating 380463770 |
Shares Outstanding 391926016 | Shares Floating 380463770 | ||
Percent Insiders 0.87 | Percent Institutions 95.58 |
Upturn AI SWOT
Peloton Interactive Inc
Company Overview
History and Background
Peloton Interactive Inc. was founded in 2012. It launched its first stationary bike in 2014 and has grown to become a leading interactive fitness platform.
Core Business Areas
- Connected Fitness Products: Sales of interactive fitness equipment like bikes, treadmills, and strength products, offering streaming fitness classes.
- Subscription: Recurring revenue from monthly subscriptions providing access to live and on-demand fitness classes.
Leadership and Structure
Barry McCarthy is the CEO. The company has a typical corporate structure with departments for product development, marketing, sales, and technology.
Top Products and Market Share
Key Offerings
- Peloton Bike: Interactive stationary bike with a screen for streaming fitness classes. It is estimated that Peloton has around 10% market share of the overall connected fitness equipment market. Competitors include NordicTrack, Echelon, and SoulCycle at Home.
- Peloton Tread: Interactive treadmill with a screen for streaming fitness classes. Competitors include NordicTrack, ProForm, and Bowflex.
- Peloton App: Digital subscription providing access to fitness classes on various devices without the need for Peloton equipment. Competitors include Apple Fitness+, Nike Training Club, and Fitbit Premium.
Market Dynamics
Industry Overview
The connected fitness industry is growing, driven by increasing consumer interest in at-home workouts and technological advancements. However, the growth is slowing as gyms reopen and competition increases.
Positioning
Peloton positions itself as a premium brand offering a high-quality interactive fitness experience. Its competitive advantage lies in its content library and community.
Total Addressable Market (TAM)
The global fitness and health club market is estimated at over $96 billion, and the connected fitness segment is a growing portion of this TAM. Peloton targets a subset of this market willing to pay a premium for its offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Loyal customer base
- High-quality content library
- Recurring subscription revenue
Weaknesses
- High price point
- High marketing spend
- Supply chain issues
- Inventory management
- Dependence on CEO leadership
Opportunities
- Expansion into new product categories
- International expansion
- Partnerships with corporate wellness programs
- Growth of digital fitness market
Threats
- Increased competition
- Economic downturn affecting consumer spending
- Changes in consumer preferences
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- NKE
- ICON
- APP
- LULU
Competitive Landscape
Peloton faces intense competition from established fitness brands, digital fitness platforms, and budget-friendly alternatives. Its premium pricing strategy and content library are key differentiators.
Major Acquisitions
Precor
- Year: 2021
- Acquisition Price (USD millions): 420
- Strategic Rationale: Expanded Peloton's manufacturing capabilities and presence in the commercial fitness market.
Growth Trajectory and Initiatives
Historical Growth: Peloton experienced rapid growth during the pandemic but has since faced challenges due to slowing demand and increased competition.
Future Projections: Analysts project moderate revenue growth with a focus on subscription revenue and cost reductions.
Recent Initiatives: Peloton has implemented cost-cutting measures, restructuring initiatives, and price adjustments to improve profitability and attract new customers.
Summary
Peloton is facing significant challenges related to slowing growth, increased competition, and declining profitability. Its strong brand and loyal customer base are assets, but it needs to effectively manage costs, innovate with new products, and adapt to changing consumer preferences. The company should be closely watched, as it is going through a transitional period, which it must navigate effectively. This company is medium to weak.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Various News Articles
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Peloton Interactive Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2019-09-26 | CEO, President & Director Mr. Peter C. Stern | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 2605 | Website https://www.onepeloton.com |
Full time employees 2605 | Website https://www.onepeloton.com | ||
Peloton Interactive, Inc. provides fitness and wellness products and services in North America and internationally. The company offers connected fitness products, such as the Peloton Bike, Peloton Bike+, Peloton Tread, Peloton Tread+, and Peloton Row. It also provides all-access, rental, and Peloton App memberships. In addition, the company leases Peloton Bike+ products. The company sells its products through e-commerce and inside sales, retail showrooms, and third-party retailers. Peloton Interactive, Inc. was founded in 2012 and is headquartered in New York, New York.
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