Peloton Interactive Inc logo

Peloton Interactive Inc(PTON)

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ADVISORIES YOU CAN VERIFY
QUALITY SIGNAL
1-STAR RATING
PASS
LAST CLOSE
$4.92
09/25/2026
(24-hour delay)

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*as per simulation (see disclosures)
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Upturn Advisory & Investor View for PTON

09/25/2026: PTON (1-star) is currently NOT-A-BUY. Pass it for now.

Peloton Interactive Inc is a consumer discretionary company known for integrating exercise hardware with a digital subscription-based fitness platform. The business has a leading position in connected fitness and maintains high subscriber engagement, which remains its core strength. Its current investment story centers on a transition toward operational stability, margin improvement, and long-term profitability rather than rapid hardware expansion. Key risks include intense competition from lower-cost digital alternatives, potential market saturation, and the need for successful turnaround execution. The stock may suit investors willing to tolerate high volatility, though its suitability for income-focused portfolios is limited given the lack of dividends.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorMixed fitPeloton is currently in a turnaround phase rather than a rapid expansion phase, which may not align with aggressive growth expectations.
Momentum investorWeak fitThe stock has experienced significant volatility and is not currently exhibiting the sustained upward momentum typically favored by this style.
Value investorMixed fitValue investors may be interested in the company's efforts to reach profitability, but the business remains high-risk.
Dividend investorWeak fitPeloton does not pay a dividend and is not expected to initiate one in the near term.
Low-risk investorWeak fitThe company's high price volatility and operational challenges make it unsuitable for risk-averse portfolios.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighThe stock's beta suggests significant price swings which can impact short-term portfolio stability.
Valuation riskMedium / highDetermining the correct multiple for a transitioning subscription-hardware business involves high uncertainty.
Competition risk (Digital/Hardware)HighStrong competition from well-capitalized tech firms and low-cost gym models threatens market share.
Business qualityMediumWhile the subscription model is attractive, the high cost of goods sold for hardware impacts overall profitability.
Dividend incomeLow / noneInvestors seeking income will not find a yield from this equity.
Execution riskHighSuccess depends on the management team's ability to successfully execute the restructuring plan.

Price Behavior

Rolling Over
PRICE PATH

Rolling Over

The price momentum is slowing down and beginning to turn downward.

Highly Choppy
PRICE STABILITY

Highly Choppy

The stock has experienced frequent, large price swings that make its near-term movement less predictable.

Analysis of Past Performance

Type Stock
Historic Profit 63.23%
Avg. Invested days 53
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 3.0
Stock Returns Performance Upturn Returns Performance icon 3.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 09/25/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
PTON receives a 4-star rating, supported by solid unit economics, solid company fundamentals, and solid analyst coverage. The rating is constrained by weak price momentum.

Company Fundamentals

★★★★★
PTON has solid overall fundamentals (4 stars), with moderate financial health, solid growth momentum, and solid ownership. In FY2026 versus FY2025, strong earnings growth (+153.2%) and strong cash generation (FCF margin 15.4%) are partially offset by slightly negative revenue growth (-1.8%), soft profitability (net margin 2.6%), modest insider ownership of 1.22%.

Financial Health Rating

★★★★★
PTON's financial health is supported by solid liquidity, including working-capital and asset support (WC/assets 46.9%). Profitability is moderate (3 stars), which helps explain the 3-star overall score.

Growth Momentum Score

★★★★★
Earnings growth is PTON's strongest growth driver at +153.2% FY2026 versus FY2025 (strong, 5 stars). By comparison, free-cash-flow growth (+16.7%, solid) is also solid, while revenue growth (-1.8%, slightly negative) holds the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 96.2% and approximately 98.9% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 1.22% provides only moderate management-shareholder alignment.

Top 5 Institutional Investors

DnB NOR Asset Management (Asia) 8.68%
BlackRock Inc 7.37%
Vanguard Portfolio Management, LLC 4.40%
Vanguard Capital Management, LLC 4.09%
D. E. Shaw & Co LP 3.88%

Unit Economics (Per $1K Revenue)

★★★★★
PTON generates approximately $526 of gross profit, $76 of operating income, and $154 of free cash flow for every $1,000 of revenue. Based on FY2026 results. Strong cash conversion and healthy margins support the rating, although capital efficiency remains below the highest tier.

Economic Dimensions

★★★★★
Effective Tax Rate: -0.16% (Tax Credit)

Quantitative Style Profile

★★★★★
PTON has a liquid profile. Weak momentum is the primary drawback, while elevated volatility.

Style Classification

Quality Focused

Value-OrientedHigh VolatilitySmall / Mid Cap RiskShort Squeeze RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.16B USD
Price to earnings Ratio 35.14
1Y Target Price 7.9
Price to earnings Ratio 35.14
1Y Target Price 7.9
Volume (30-day avg) 8.2M shares
Beta 2.53
52 Weeks Range 3.65 - 9.20
Updated Date 09/25/2026
52 Weeks Range 3.65 - 9.20
Updated Date 09/25/2026
Dividends yield (FY) -
Basic EPS (TTM) 0.14

How Company Makes Money

Business areaWhat it includesRetail investor read
Connected Fitness ProductsRevenue from the sale of bikes, treadmills, and rowing machines.Hardware sales drive initial customer acquisition and brand footprint.
Subscription ServicesMonthly fees for content access via the Peloton app or hardware.This is the core, high-margin, recurring revenue engine of the company.
GeographyNorth America and international markets (UK, Germany, Australia).Expansion into international markets provides a secondary growth lever outside the core US market.

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

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Valuation

Trailing PE 35.14
Forward PE 4.28
Enterprise Value 2.60B
Price to Sales(TTM) 0.88
Enterprise Value 2.60B
Price to Sales(TTM) 0.88
Enterprise Value to Revenue 1.06
Enterprise Value to EBITDA 10.67
Shares Outstanding 423.04M
Shares Floating 418.41M
Shares Outstanding 423.04M
Shares Floating 418.41M
Percent Insiders 1.22
Percent Institutions 96.25

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Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

About Peloton Interactive Inc

Exchange NASDAQ
Headquarters New York, NY, United States
IPO Launch date 2019-09-26
CEO, President & Director Mr. Peter C. Stern
Sector Consumer Cyclical
Industry Leisure
Full time employees 2199
Full time employees 2199

Peloton Interactive, Inc. provides fitness and wellness products and services in North America and internationally. It offers connected fitness products, such as the Original Bike and Original Bike+; Cross Training Bike, Bike+, Tread, Tread+, and Row+; Peloton Bike+ Pro, Tread+ Pro, and Row+ Pro; and Precor Cardio, Precor Strength, Connected Fitness Solutions, and Wellness Solutions. The company also provides all-access, rental, and Peloton App memberships. In addition, the company leases Peloton Bike products. The company sells its products through e-commerce, third-party retail partners, owned micro-store showrooms, and its commercial business unit. Peloton Interactive, Inc. was founded in 2012 and is headquartered in New York, New York.