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Peloton Interactive Inc(PTON)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for PTON
10/23/2026: PTON (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Peloton Interactive Inc is a pioneer in the connected fitness industry, known for its high-quality stationary bikes and subscription-based digital workout platform. The company currently faces a challenging turnaround, focusing on shifting from rapid hardware expansion to a leaner, more sustainable software-driven financial model. Key strengths include a dedicated user base and premium brand positioning, while primary risks involve high operational costs, intense competition from tech-integrated fitness providers, and sensitivity to consumer spending. This stock may suit investors who have a high risk tolerance and believe in the company’s ability to achieve long-term profitability through its subscription ecosystem. Monitor progress on cost-cutting and subscriber engagement metrics closely.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Peloton is currently focused on restructuring rather than the rapid top-line growth that typically attracts growth investors. |
| Momentum investor | Weak fit | The stock lacks the consistent positive price momentum signals usually required for this strategy. |
| Value investor | Mixed fit | While the stock has corrected significantly, value remains dependent on successful long-term turnaround of profitability. |
| Dividend investor | Weak fit | Peloton does not pay a dividend, making it unsuitable for income-focused strategies. |
| Low-risk investor | Weak fit | High price volatility and business uncertainty make this an unsuitable choice for risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock has historically experienced wild swings, making it sensitive to market sentiment. |
| Valuation risk | Medium / high | Valuation is sensitive to how the market prices the company's future pivot toward software vs. hardware. |
| Competition risk (Fitness Content & Hardware) | High | Intense pressure from tech-integrated competitors like Apple and lower-cost hardware rivals threatens market share. |
| Business quality | Medium | While the brand has high quality, the underlying financial model is in a delicate state of transition. |
| Dividend income | Low / none | No dividend payments are made to shareholders. |
| Execution risk | High | The company must successfully execute a significant pivot in its business model without exhausting its cash reserves. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Highly Choppy
The stock has experienced frequent, large price swings that make its near-term movement less predictable.
Analysis of Past Performance
Type Stock | Historic Profit 63.23% | Avg. Invested days 44 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.40B USD | Price to earnings Ratio 36.4 | 1Y Target Price 7.9 |
Price to earnings Ratio 36.4 | 1Y Target Price 7.9 | ||
Volume (30-day avg) 8.6M shares | Beta 2.55 | 52 Weeks Range 3.65 - 7.94 | Updated Date 10/22/2026 |
52 Weeks Range 3.65 - 7.94 | Updated Date 10/22/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.15 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Connected Fitness Hardware | Sales of Bike, Bike+, Tread, and Row units. | Hardware sales are one-time revenue events and provide the entry point for the platform. |
| Subscription Revenue | Monthly recurring fees for content access on the Peloton platform. | This is the core, high-margin revenue stream investors watch for long-term health. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 36.4 | Forward PE 4.28 | Enterprise Value 2.60B | Price to Sales(TTM) 0.98 |
Enterprise Value 2.60B | Price to Sales(TTM) 0.98 | ||
Enterprise Value to Revenue 1.06 | Enterprise Value to EBITDA 10.67 | Shares Outstanding 423.04M | Shares Floating 418.41M |
Shares Outstanding 423.04M | Shares Floating 418.41M | ||
Percent Insiders 1.02 | Percent Institutions 95.91 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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