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Upturn AI SWOT - About
PTON 
Peloton Interactive Inc (PTON)
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Upturn Advisory Summary
10/15/2025: PTON (3-star) is a SELL. SELL since 3 days. Simulated Profits (-5.99%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
21 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $10.18
1 Year Target Price $10.18
| 7 | Strong Buy |
| 1 | Buy |
| 12 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 12.88% | Avg. Invested days 41 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.11B USD | Price to earnings Ratio - | 1Y Target Price 10.18 |
Price to earnings Ratio - | 1Y Target Price 10.18 | ||
Volume (30-day avg) 21 | Beta 2.28 | 52 Weeks Range 4.63 - 10.89 | Updated Date 10/15/2025 |
52 Weeks Range 4.63 - 10.89 | Updated Date 10/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.77% | Operating Margin (TTM) 10.99% |
Management Effectiveness
Return on Assets (TTM) 2.47% | Return on Equity (TTM) -847.35% |
Valuation
Trailing PE - | Forward PE 17.04 | Enterprise Value 4476487517 | Price to Sales(TTM) 1.25 |
Enterprise Value 4476487517 | Price to Sales(TTM) 1.25 | ||
Enterprise Value to Revenue 1.8 | Enterprise Value to EBITDA 41.22 | Shares Outstanding 391926269 | Shares Floating 380170180 |
Shares Outstanding 391926269 | Shares Floating 380170180 | ||
Percent Insiders 0.91 | Percent Institutions 97.11 |
Upturn AI SWOT
Peloton Interactive Inc
Company Overview
History and Background
Peloton Interactive Inc. was founded in 2012 by John Foley. It launched its first bike in 2014. The company rapidly gained popularity through its interactive fitness platform and experienced significant growth, particularly during the COVID-19 pandemic. However, it has faced challenges related to demand fluctuations and profitability.
Core Business Areas
- Connected Fitness Products: Sells stationary bikes, treadmills, and other fitness equipment with integrated touchscreens for streaming live and on-demand classes. This segment generates revenue from equipment sales and subscriptions.
- Subscription: Offers digital subscriptions providing access to live and on-demand fitness classes through the Peloton app, regardless of equipment ownership. This segment generates recurring subscription revenue.
Leadership and Structure
Barry McCarthy is the CEO. The organizational structure is functional, with departments focused on product development, marketing, sales, and technology.
Top Products and Market Share
Key Offerings
- Peloton Bike: A stationary bike with a touchscreen for streaming fitness classes. Peloton's bike commands a significant portion of the connected fitness bike market, though precise, up-to-date market share figures are difficult to obtain due to the fragmented nature of the fitness equipment industry and the difficulty of tracking private sales data. Competitors include Echelon, SoulCycle, and NordicTrack.
- Peloton Tread: A treadmill with a touchscreen for streaming running and walking classes. The Peloton Tread competes with other high-end treadmills from brands like NordicTrack and Technogym. Specific market share data is not readily available.
- Peloton App: A digital subscription service that provides access to a library of live and on-demand fitness classes. The app competes with other digital fitness platforms, such as Apple Fitness+, Nike Training Club, and Les Mills On Demand.
Market Dynamics
Industry Overview
The connected fitness industry is experiencing rapid growth but is also highly competitive. It's driven by increasing consumer interest in at-home fitness and technology integration. The market is becoming saturated with many players.
Positioning
Peloton positions itself as a premium brand offering high-quality equipment and engaging content. It has faced challenges maintaining its premium positioning amid increased competition and pricing pressures.
Total Addressable Market (TAM)
The global fitness market is estimated to be hundreds of billions of dollars. The connected fitness segment, a subset of the overall fitness market, has a TAM in the tens of billions. Peloton is positioned to capture a portion of this TAM through equipment sales and subscription revenue.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- High-quality fitness content
- Loyal customer base
- Integrated hardware and software experience
Weaknesses
- High price point
- Dependence on discretionary spending
- Supply chain vulnerabilities
- Profitability concerns
Opportunities
- Expansion into new international markets
- Development of new fitness products and services
- Partnerships with healthcare providers
- Increased adoption of digital fitness solutions
Threats
- Increased competition from lower-priced alternatives
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- NKE
- ICON
- LULU
- APPL
Competitive Landscape
Peloton has a strong brand but faces increased competition from companies offering similar products and services at lower price points. Its advantage lies in its integrated hardware and software experience and loyal customer base.
Major Acquisitions
Precor
- Year: 2020
- Acquisition Price (USD millions): 420
- Strategic Rationale: Expanded Peloton's manufacturing capabilities and accelerated its entry into the commercial fitness market.
Growth Trajectory and Initiatives
Historical Growth: Historical growth was rapid during the early years, driven by the popularity of its bikes and the shift to home fitness. However, growth has slowed significantly in recent years.
Future Projections: Analyst estimates suggest moderate growth, with a focus on profitability and cost management.
Recent Initiatives: Recent strategic initiatives include cost-cutting measures, pricing adjustments, partnerships, and a focus on subscription growth.
Summary
Peloton has a strong brand and loyal customer base, but profitability remains a challenge. The company's future depends on its ability to manage costs, innovate, and adapt to changing consumer preferences. Increased competition poses a significant threat. Restructuring and new partnerships are being enacted to overcome recent challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Analyst Reports
- Industry Publications
- Press Releases
Disclaimers:
This analysis is based on publicly available information and represents a snapshot in time. It is not financial advice, and investors should conduct their own due diligence before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Peloton Interactive Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2019-09-26 | CEO, President & Director Mr. Peter C. Stern | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 2605 | Website https://www.onepeloton.com |
Full time employees 2605 | Website https://www.onepeloton.com | ||
Peloton Interactive, Inc. provides fitness and wellness products and services in North America and internationally. The company offers connected fitness products, such as the Peloton Bike, Peloton Bike+, Peloton Tread, Peloton Tread+, and Peloton Row. It also provides all-access, rental, and Peloton App memberships. In addition, the company leases Peloton Bike+ products. The company sells its products through e-commerce and inside sales, retail showrooms, and third-party retailers. Peloton Interactive, Inc. was founded in 2012 and is headquartered in New York, New York.
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