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PTON logo PTON
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PTON logo

Peloton Interactive Inc (PTON)

Upturn stock ratingUpturn stock rating
$6.8
Last Close (24-hour delay)
Profit since last BUY-15.85%
upturn advisory
SELL
SELL since 5 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/27/2025: PTON (3-star) is a SELL. SELL since 5 days. Profits (-15.85%). Updated daily EoD!

Upturn Star Rating

ratingratingratingratingrating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

21 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.

Year Target Price $8.86

Year Target Price $8.86

Analyst’s Price TargetsFor last 52 week
$8.86Target price
Low$2.83
Current$6.8
high$10.89

Analysis of Past Performance

Type Stock
Historic Profit 20.08%
Avg. Invested days 40
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.71B USD
Price to earnings Ratio -
1Y Target Price 8.8
Price to earnings Ratio -
1Y Target Price 8.8
Volume (30-day avg) -
Beta 2.14
52 Weeks Range 2.83 - 10.89
Updated Date 06/30/2025
52 Weeks Range 2.83 - 10.89
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.43

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -6.77%
Operating Margin (TTM) 0.08%

Management Effectiveness

Return on Assets (TTM) -1.02%
Return on Equity (TTM) -847.35%

Valuation

Trailing PE -
Forward PE 27.47
Enterprise Value 3789697975
Price to Sales(TTM) 1.07
Enterprise Value 3789697975
Price to Sales(TTM) 1.07
Enterprise Value to Revenue 1.5
Enterprise Value to EBITDA 64.67
Shares Outstanding 382593984
Shares Floating 371357893
Shares Outstanding 382593984
Shares Floating 371357893
Percent Insiders 0.8
Percent Institutions 92.34

Analyst Ratings

Rating 3.67
Target Price 8.86
Buy 1
Strong Buy 7
Buy 1
Strong Buy 7
Hold 12
Sell 1
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Peloton Interactive Inc

stock logo

Company Overview

overview logo History and Background

Peloton Interactive Inc. was founded in 2012 by John Foley. It launched its first stationary bike in 2014, revolutionizing at-home fitness with its interactive content and community. Initially focused on stationary bikes, Peloton expanded into treadmills and digital fitness subscriptions. The company experienced rapid growth during the COVID-19 pandemic before facing challenges related to demand normalization and inventory management.

business area logo Core Business Areas

  • Connected Fitness Products: This segment includes the sale of Peloton bikes, treadmills, and other fitness equipment. Revenue is generated through direct sales and financing options.
  • Subscription: This segment includes revenue from Peloton's digital fitness subscriptions, which provide access to live and on-demand fitness classes. The subscriptions are offered in two tiers: All-Access (for equipment owners) and App Membership (for those without equipment). Includes recurring revenue.

leadership logo Leadership and Structure

Barry McCarthy serves as the CEO of Peloton. The company has a board of directors overseeing its operations and strategic direction. The organizational structure includes departments for product development, content creation, sales and marketing, technology, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Peloton Bike: Peloton's flagship product, a stationary bike with a built-in screen for streaming fitness classes. Its market share is estimated around 30-35% within the connected fitness bike market. High brand awareness. Competitors include Echelon, SoulCycle at Home, and NordicTrack.
  • Peloton Tread: A treadmill offering similar interactive fitness experiences with live and on-demand classes. Competitors include NordicTrack, Bowflex, and specialized treadmill brands.
  • Peloton App: A digital subscription service that provides access to fitness classes without requiring Peloton equipment. Competing with Apple Fitness+, Nike Training Club, and other digital fitness apps.

Market Dynamics

industry overview logo Industry Overview

The fitness industry is evolving towards digital and at-home solutions. The connected fitness segment is experiencing both growth and increasing competition, driven by consumer demand for convenience and personalized experiences.

Positioning

Peloton is positioned as a premium brand within the connected fitness market, emphasizing high-quality equipment, engaging content, and a strong community. Its competitive advantage lies in its brand recognition and integrated hardware and software ecosystem.

Total Addressable Market (TAM)

The global fitness market size is significant, estimated in hundreds of billions of dollars. The connected fitness segment represents a smaller but rapidly growing portion. Peloton aims to capture a larger share through expansion of its product line and subscriber base.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • High-quality fitness content
  • Loyal customer base and community
  • Integrated hardware and software
  • Subscription revenue model

Weaknesses

  • High equipment costs
  • Supply chain vulnerabilities
  • Inventory management challenges
  • Customer churn and retention concerns
  • Dependence on subscription revenue for profitability

Opportunities

  • Expansion of product line (e.g., strength training equipment)
  • International market growth
  • Partnerships with healthcare providers and corporations
  • Development of new content formats and features
  • Lower equipment prices to appeal to a broader market

Threats

  • Increased competition from other connected fitness brands
  • Economic downturn and reduced consumer spending
  • Changing consumer preferences
  • Supply chain disruptions
  • Negative publicity or product recalls

Competitors and Market Share

competitor logo Key Competitors

  • ICON (ICON)
  • NKE
  • LULU

Competitive Landscape

Peloton faces intense competition from established fitness brands and emerging connected fitness companies. Its advantages include a strong brand and loyal customer base, while its disadvantages include higher equipment costs and operational challenges. Competitors like ICON own multiple competing brands, giving them a broader market reach.

Major Acquisitions

Precor

  • Year: 2021
  • Acquisition Price (USD millions): 420
  • Strategic Rationale: Expanded manufacturing capabilities and accelerated penetration into commercial markets.

Growth Trajectory and Initiatives

Historical Growth: Peloton experienced rapid growth during the COVID-19 pandemic, driven by increased demand for at-home fitness. However, growth has slowed in recent years as demand normalized and the company faced operational challenges.

Future Projections: Analyst estimates for Peloton's future growth vary, with some projecting continued growth in subscribers and revenue, while others are more cautious due to competition and economic uncertainty. Much of the future relies on turning a profit.

Recent Initiatives: Recent initiatives include cost-cutting measures, restructuring efforts, and a focus on improving operational efficiency. The company is also exploring partnerships and new product offerings to drive growth.

Summary

Peloton is a well-known brand in the connected fitness space with a loyal customer base. They experienced a boom, then a bust. They are now trying to find a path to profitability. They are facing challenges from increased competition and economic headwinds, which need to be overcome.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Analyst Reports
  • Industry Publications
  • News Articles

Disclaimers:

This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Peloton Interactive Inc

Exchange NASDAQ
Headquaters New York, NY, United States
IPO Launch date 2019-09-26
CEO, President & Director Mr. Peter C. Stern
Sector Consumer Cyclical
Industry Leisure
Full time employees 2853
Full time employees 2853

Peloton Interactive, Inc. operates integrated fitness platform in North America and internationally. The company offers connected fitness products under the Peloton Bike, Peloton Bike+, Peloton Tread, Peloton Tread+, Peloton Guide, and Peloton Row names. The company markets and sells its products through e-commerce and inside sales, retail showrooms, and third party retailers. Peloton Interactive, Inc. was founded in 2012 and is headquartered in New York, New York.