Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
Bon Natural Life Ltd (BON)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/30/2025: BON (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $0
1 Year Target Price $0
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.09% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 7.31M USD | Price to earnings Ratio 0.3 | 1Y Target Price 77.5 |
Price to earnings Ratio 0.3 | 1Y Target Price 77.5 | ||
Volume (30-day avg) - | Beta -0.47 | 52 Weeks Range 1.14 - 61.20 | Updated Date 06/29/2025 |
52 Weeks Range 1.14 - 61.20 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 4.25 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.67% | Operating Margin (TTM) 7.86% |
Management Effectiveness
Return on Assets (TTM) 2.16% | Return on Equity (TTM) 0.91% |
Valuation
Trailing PE 0.3 | Forward PE 2.35 | Enterprise Value 11991589 | Price to Sales(TTM) 0.31 |
Enterprise Value 11991589 | Price to Sales(TTM) 0.31 | ||
Enterprise Value to Revenue 0.5 | Enterprise Value to EBITDA 5.22 | Shares Outstanding 3675680 | Shares Floating 1695165 |
Shares Outstanding 3675680 | Shares Floating 1695165 | ||
Percent Insiders 48.44 | Percent Institutions 1.59 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Bon Natural Life Ltd
Company Overview
History and Background
Bon Natural Life Ltd. was established to focus on the research, development, manufacture, and sale of natural health supplements and personal care products. They emphasize natural ingredients and formulations.
Core Business Areas
- Dietary Supplements: Development and sale of various health supplements, primarily using plant-based ingredients. Products include vitamins, minerals, and herbal extracts intended to support overall health and wellness.
- Personal Care Products: Development and sale of skin care, hair care, and other personal hygiene products. Formulated with natural and organic components.
Leadership and Structure
The company leadership consists of a board of directors and a management team that oversees daily operations, product development, and sales strategies. Structure may involve functional departments like R&D, Sales and Marketing, Finance, and Operations.
Top Products and Market Share
Key Offerings
- Plant-Based Supplements: A range of dietary supplements formulated from various plant extracts. Competitors include NOW Foods, Nature's Bounty, and GNC. Market share data unavailable.
- Natural Skin Care: Skincare products utilizing natural and organic ingredients. Competitors include The Honest Company, Burt's Bees, and Avalon Organics. Market share data unavailable.
Market Dynamics
Industry Overview
The health and wellness industry is experiencing significant growth, driven by increased consumer awareness of health and preventative care. Demand for natural and organic products is expanding.
Positioning
Bon Natural Life Ltd. is positioned to capitalize on the increasing demand for natural health supplements and personal care products. It focuses on plant-based ingredients and natural formulations.
Total Addressable Market (TAM)
The global nutraceuticals market is estimated at over $400 billion and growing. Bon Natural Life aims to capture a segment of this market by focusing on natural and plant-based products.
Upturn SWOT Analysis
Strengths
- Focus on natural and plant-based ingredients
- Growing consumer demand for natural products
- Established production capabilities
Weaknesses
- Limited brand recognition compared to larger competitors
- Relatively small market share
- Potential supply chain vulnerabilities for specific ingredients
Opportunities
- Expansion into new geographic markets
- Development of innovative product formulations
- Strategic partnerships with retailers and distributors
Threats
- Increased competition from established players
- Changes in consumer preferences
- Regulatory scrutiny of dietary supplements
Competitors and Market Share
Key Competitors
- GNC (GNC)
- Nature's Bounty (Nestle)
- NOW Foods (Privately Held)
Competitive Landscape
Bon Natural Life Ltd. faces significant competition from larger, more established companies with greater brand recognition and resources. Its focus on natural ingredients is a differentiating factor, but it needs to build brand awareness and expand its distribution network.
Growth Trajectory and Initiatives
Historical Growth: Information about historical growth trends is not readily accessible. Consult public filings.
Future Projections: Future projections would require analysis of SEC filings and analyst reports. Consult available data.
Recent Initiatives: Consult press releases and company announcements for recent strategic initiatives.
Summary
Bon Natural Life Ltd. is a small company operating in a competitive market. Its focus on natural products is a positive, but it lacks brand recognition and market share compared to larger players. To succeed, the company needs to expand its distribution, build brand awareness, and develop innovative products. Its long term success will be dependent on capturing market share while competing with much larger and stronger brands.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Reports (where available)
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market share data is estimated based on available reports and may not be precise. Please consult with a financial advisor before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bon Natural Life Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-06-24 | Chairman & CEO Mr. Yongwei Hu | ||
Sector Basic Materials | Industry Specialty Chemicals | Full time employees 97 | Website https://www.bnlus.com |
Full time employees 97 | Website https://www.bnlus.com | ||
Bon Natural Life Limited, together with its subsidiaries, engages in the research and development, manufacture, and sale of functional active ingredients extracted from natural herb plants in the People's Republic of China and internationally. The company offers personal care ingredients, such as plant extracted fragrance compounds to perfume and fragrance manufacturers; and natural health supplements comprising powder drinks and bioactive food ingredient products used as food additives and nutritional supplements. Its products are used by manufacturer customers in the functional food, personal care, cosmetic, and pharmaceutical industries. Bon Natural Life Limited was founded in 2006 and is based in Xi'an, the People's Republic of China.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.