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Upturn AI SWOT - About
CPB 
Campbell’s Co (CPB)
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Upturn Advisory Summary
10/15/2025: CPB (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $34.47
1 Year Target Price $34.47
| 4 | Strong Buy |
| 2 | Buy |
| 12 | Hold |
| 3 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.1% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.19B USD | Price to earnings Ratio 15.35 | 1Y Target Price 34.47 |
Price to earnings Ratio 15.35 | 1Y Target Price 34.47 | ||
Volume (30-day avg) 23 | Beta 0.02 | 52 Weeks Range 29.03 - 46.46 | Updated Date 10/17/2025 |
52 Weeks Range 29.03 - 46.46 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 5.01% | Basic EPS (TTM) 2.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.87% | Operating Margin (TTM) 13.1% |
Management Effectiveness
Return on Assets (TTM) 6.12% | Return on Equity (TTM) 15.64% |
Valuation
Trailing PE 15.35 | Forward PE 12.74 | Enterprise Value 16496563790 | Price to Sales(TTM) 0.9 |
Enterprise Value 16496563790 | Price to Sales(TTM) 0.9 | ||
Enterprise Value to Revenue 1.61 | Enterprise Value to EBITDA 10.47 | Shares Outstanding 297703053 | Shares Floating 190807594 |
Shares Outstanding 297703053 | Shares Floating 190807594 | ||
Percent Insiders 52.94 | Percent Institutions 64.33 |
Upturn AI SWOT
Campbell’s Co
Company Overview
History and Background
Campbell Soup Company was founded in 1869 by Joseph A. Campbell and Abraham Anderson in Camden, New Jersey. Originally known as the Joseph A. Campbell Preserve Company, it became Campbell Soup Company in 1922. Key milestones include the introduction of condensed soup in 1897 and expansion into various food segments over the decades.
Core Business Areas
- Meals & Beverages: Includes soups, sauces, broths, and beverages sold primarily in retail channels. This is Campbell's core business.
- Snacks: Comprises snacking products such as Pepperidge Farm cookies, crackers, and Goldfish crackers. This segment offers growth potential.
Leadership and Structure
The leadership team is headed by the CEO, Mark Clouse. The company has a functional organizational structure with various departments such as marketing, sales, operations, and finance, each led by senior executives.
Top Products and Market Share
Key Offerings
- Campbell's Condensed Soup: A staple product with significant market share in the soup category. Competitors include Progresso (General Mills) and store-brand soups. Market share varies by soup type but Campbell's holds a leading position.
- Goldfish Crackers: A popular snack with a sizable market share in the cracker segment. Competitors include Cheez-It (Kellogg's) and other flavored crackers. Goldfish holds a significant share in the overall snack cracker market.
- Pepperidge Farm Cookies: A range of cookies known for quality and distinct flavors. Competitors include Nabisco (Mondelez) and Keebler (Ferrero). Pepperidge Farm holds a strong position in the premium cookie segment.
Market Dynamics
Industry Overview
The packaged food industry is experiencing moderate growth, driven by changing consumer preferences towards healthier and convenient options. Increased competition and evolving retail landscapes are key trends.
Positioning
Campbell's is a well-established player with strong brand recognition. However, it faces challenges in adapting to changing consumer tastes and increased competition from private label brands and smaller, innovative companies.
Total Addressable Market (TAM)
The global packaged food market is estimated to be in the trillions of dollars. Campbell's is positioned to capture a portion of this market through its diverse product portfolio and brand strength, but needs to adapt to evolving consumer preferences for healthy and convenient food options.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Established distribution network
- Diverse product portfolio
- Significant market share in key categories
Weaknesses
- Slow to adapt to changing consumer preferences
- Dependence on traditional product categories
- High debt levels (historically)
- Struggled to innovate quickly
Opportunities
- Expansion into healthier food options
- Growth in emerging markets
- Strategic acquisitions
- Partnerships with e-commerce platforms
Threats
- Increased competition from private label brands
- Changing consumer tastes
- Rising ingredient costs
- Economic downturns affecting consumer spending
Competitors and Market Share
Key Competitors
- GIS
- K
- MDLZ
Competitive Landscape
Campbell's competes with larger and smaller food companies across various categories. It needs to innovate and adapt to changing consumer preferences to maintain its competitive edge.
Major Acquisitions
Sovos Brands
- Year: 2023
- Acquisition Price (USD millions): 2700
- Strategic Rationale: Expand snacking portfolio and gain a stronger presence in the fast-growing snacking category.
Growth Trajectory and Initiatives
Historical Growth: Growth has been moderate, with periods of stagnation and strategic shifts.
Future Projections: Analysts project modest growth driven by innovation and strategic acquisitions.
Recent Initiatives: Recent initiatives include focusing on snacks and healthier food options, cost savings programs, and strategic acquisitions to expand product portfolio.
Summary
Campbell's Co. is a well-established food company with a strong brand presence, however, they face challenges adapting to evolving consumer trends. Strengths include its distribution network and market share in key categories. Threats include increasing competition and changing consumer preferences, especially regarding healthy options. They must continue adapting and innovating to remain competitive and relevant in the food industry.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Campbell’s Co
Exchange NYSE | Headquaters Camden, NJ, United States | ||
IPO Launch date 1985-07-01 | CEO, President & Director Mr. Mick J. Beekhuizen | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 13700 | |
Full time employees 13700 | |||
The Campbell's Company, together with its subsidiaries, manufactures and markets food and beverage products in the United States and internationally. It operates through Meals & Beverages, and Snacks segments. The Meals & Beverages segment engages in the retail and foodservice businesses in the United States and Canada. This segment provides Campbell's condensed and ready-to-serve soups; Swanson broth and stocks; Pacific Foods broth, soups, and non-dairy beverages; Prego pasta sauces; Pace Mexican sauces; Campbell's gravies, pasta, beans, and dinner sauces; Swanson canned poultry; V8 juices and beverages; Campbell's tomato juice; Rao's pasta sauces, dry pasta, frozen entrées, frozen pizza, and soups; and Michael Angelo's frozen entrées and pasta sauces, as well as snacking products in foodservice in Canada. Its Snacks segment retails Pepperidge Farm cookies, crackers, fresh bakery, and frozen products, that includes Goldfish crackers, Snyder's of Hanover pretzels, Lance sandwich crackers, Cape Cod and Kettle Brand potato chips, Late July snacks, Snack Factory pretzel crisps, and other snacking products. This segment is also involved in the snacking, and meals and beverage retail business in Latin America. It sells its products through retail food chains, mass discounters and merchandisers, club stores, convenience and dollar stores, e-commerce and other retail, commercial, and non-commercial establishments, and independent contractor distributors. The company was formerly known as Campbell Soup Company and changed its name to The Campbell's Company in November 2024. The Campbell's Company was founded in 1869 and is headquartered in Camden, New Jersey.
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