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Upturn AI SWOT - About
CPB 
Campbell’s Co (CPB)
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Upturn Advisory Summary
08/28/2025: CPB (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $34.65
1 Year Target Price $34.65
| 4 | Strong Buy |
| 2 | Buy |
| 12 | Hold |
| 3 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.82% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.52B USD | Price to earnings Ratio 21.29 | 1Y Target Price 34.65 |
Price to earnings Ratio 21.29 | 1Y Target Price 34.65 | ||
Volume (30-day avg) 23 | Beta 0.08 | 52 Weeks Range 29.39 - 50.77 | Updated Date 08/29/2025 |
52 Weeks Range 29.39 - 50.77 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 4.80% | Basic EPS (TTM) 1.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-27 | When Before Market | Estimate 0.5727 | Actual - |
Profitability
Profit Margin 4.44% | Operating Margin (TTM) 14.22% |
Management Effectiveness
Return on Assets (TTM) 5.99% | Return on Equity (TTM) 11.66% |
Valuation
Trailing PE 21.29 | Forward PE 11.39 | Enterprise Value 16185832314 | Price to Sales(TTM) 0.93 |
Enterprise Value 16185832314 | Price to Sales(TTM) 0.93 | ||
Enterprise Value to Revenue 1.58 | Enterprise Value to EBITDA 11.64 | Shares Outstanding 298129984 | Shares Floating 204532067 |
Shares Outstanding 298129984 | Shares Floating 204532067 | ||
Percent Insiders 35.14 | Percent Institutions 64.65 |
Upturn AI SWOT
Campbell’s Co
Company Overview
History and Background
Campbell Soup Company was founded in 1869 by Joseph A. Campbell and Abraham Anderson in Camden, New Jersey. Initially a producer of canned vegetables, soups, condiments, and meats, it has evolved into a global food company with a diverse portfolio of brands. Significant milestones include the introduction of condensed soup in 1897 and expansion into international markets throughout the 20th and 21st centuries.
Core Business Areas
- Meals & Beverages: This segment includes Campbell's soups, Swanson broth, Pacific Foods, Prego pasta sauces, V8 juices, and other beverage products.
- Snacks: This segment includes Pepperidge Farm cookies and crackers, Goldfish crackers, Snyder's-Lance pretzels and other snack foods. This is a large revenue generator for Campbell's
Leadership and Structure
The CEO of Campbell Soup Company is Mark Clouse. The company operates under a corporate structure with various departments reporting to executive leadership. The board of directors provides oversight and strategic direction.
Top Products and Market Share
Key Offerings
- Campbell's Soup: Campbell's Soup is the company's flagship product, offering a variety of condensed and ready-to-eat soups. Competitors include General Mills (Progresso), Conagra Brands (Healthy Choice), and private label brands. Campbell's holds a significant market share in the US soup market, estimated at around 50%.
- Goldfish Crackers: Goldfish crackers are a popular snack food, known for their fish shape and variety of flavors. Competitors include Mondelez International (Ritz Crackers) and Kellogg's (Cheez-It). Campbell's holds a substantial market share within the snack cracker segment; around 25%.
- Pepperidge Farm Cookies: Pepperidge Farm cookies offer a range of premium cookies, including Milano and Nantucket. Competitors include Nabisco (Oreo), Keebler (Chips Deluxe), and private label brands. Market share is estimated at around 10% in the cookie market.
Market Dynamics
Industry Overview
The packaged food industry is characterized by intense competition, changing consumer preferences, and increasing demand for healthier and more convenient food options. Consolidation through mergers and acquisitions is a common trend.
Positioning
Campbell Soup Company is a major player in the packaged food industry, with a strong brand portfolio and established distribution channels. Its competitive advantages include brand recognition, economies of scale, and innovation in product development. However, the brand does have a reputation for being outdated, so it is working to reinvigorate itself.
Total Addressable Market (TAM)
The global packaged food market is expected to reach over $3 trillion. Campbell Soup Company is positioned to capture a portion of this market through its diverse product portfolio and strategic investments in innovation and marketing. Campbell's share of this TAM is <1%.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Established distribution network
- Diverse product portfolio
- High market share in key segments
- Financial Stability
Weaknesses
- Dependence on mature markets
- Slow innovation rate compared to competitors
- Negative perception as processed food
- Exposure to commodity price fluctuations
- Debt load from acquisitions
Opportunities
- Expanding into emerging markets
- Developing healthier and more sustainable products
- Leveraging e-commerce channels
- Acquiring complementary businesses
- Capitalizing on plant-based food trends
Threats
- Changing consumer preferences for healthier options
- Increased competition from private label brands
- Economic downturns affecting consumer spending
- Disruptions in the supply chain
- Increased regulation of food labeling and marketing
Competitors and Market Share
Key Competitors
- General Mills (GIS)
- Conagra Brands (CAG)
- Kraft Heinz (KHC)
- Mondelez International (MDLZ)
- Kellogg (K)
Competitive Landscape
Campbell Soup Company's advantages include its strong brand reputation and established distribution network. Disadvantages include the public opinion that is a processed food, and a large debt load.
Major Acquisitions
Snyder's-Lance
- Year: 2018
- Acquisition Price (USD millions): 6100
- Strategic Rationale: Expanded Campbell's presence in the snacking category.
Growth Trajectory and Initiatives
Historical Growth: Discuss Campbell Soup Company Common Stock's growth trends over the past years. Data to be added
Future Projections: Provide projections for Campbell Soup Company Common Stock's future growth based on analyst estimates. Data to be added
Recent Initiatives: Highlight recent strategic initiatives undertaken by Campbell Soup Company Common Stock. Data to be added
Summary
Campbell Soup Company is a well-established food company with strong brands, particularly in the soup and snack categories. However, the company faces challenges related to changing consumer preferences and high debt levels. Campbell is working on innovation and strategic initiatives to improve its competitive position. While the brand is well known, its outdated reputation and large debt present potential problems for the future.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Campbell’s Co
Exchange NYSE | Headquaters Camden, NJ, United States | ||
IPO Launch date 1985-07-01 | CEO, President & Director Mr. Mick J. Beekhuizen | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 14400 | |
Full time employees 14400 | |||
The Campbell's Company, together with its subsidiaries, manufactures and markets food and beverage products in the United States and internationally. The company operates through Meals & Beverages and Snacks segments. The Meals & Beverages segment engages in the retail and foodservice businesses in the United States and Canada. This segment provides Campbell's condensed and ready-to-serve soups; Swanson broth and stocks; Pacific Foods broth, soups, and non-dairy beverages; Prego pasta sauces; Pace Mexican sauces; Campbell's gravies, pasta, beans, and dinner sauces; Swanson canned poultry; V8 juices and beverages; Campbell's tomato juice; Rao's pasta sauces, dry pasta, frozen entrées, frozen pizza and soups; Michael Angelo's frozen entrées and pasta sauces; and noosa yogurts, as well as snacking products in foodservice in Canada. The Snacks segment retails Pepperidge Farm cookies, crackers, fresh bakery, and frozen products, that includes Goldfish crackers, Snyder's of Hanover pretzels, Lance sandwich crackers, Cape Cod and Kettle Brand potato chips, Late July snacks, Snack Factory pretzel crisps, and other snacking products. This segment is also involved in the retail business in Latin America. It sells its products through retail food chains, mass discounters and merchandisers, club stores, convenience stores, drug stores, and dollar stores, as well as e-commerce and other retail, commercial, and non-commercial establishments, and independent contractor distributors. The company was formerly known as Campbell Soup Company and changed its name to The Campbell's Company in November 2024. The company was founded in 1869 and is headquartered in Camden, New Jersey.
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