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CPB 
Campbell’s Co (CPB)
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Upturn Advisory Summary
01/09/2026: CPB (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $32.05
1 Year Target Price $32.05
| 4 | Strong Buy |
| 2 | Buy |
| 12 | Hold |
| 3 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.12% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.88B USD | Price to earnings Ratio 13.62 | 1Y Target Price 32.05 |
Price to earnings Ratio 13.62 | 1Y Target Price 32.05 | ||
Volume (30-day avg) 23 | Beta -0.04 | 52 Weeks Range 25.62 - 41.73 | Updated Date 01/9/2026 |
52 Weeks Range 25.62 - 41.73 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 5.90% | Basic EPS (TTM) 1.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.69% | Operating Margin (TTM) 14.23% |
Management Effectiveness
Return on Assets (TTM) 5.69% | Return on Equity (TTM) 14.82% |
Valuation
Trailing PE 13.62 | Forward PE 10.66 | Enterprise Value 14692632122 | Price to Sales(TTM) 0.78 |
Enterprise Value 14692632122 | Price to Sales(TTM) 0.78 | ||
Enterprise Value to Revenue 1.45 | Enterprise Value to EBITDA 9.6 | Shares Outstanding 298134245 | Shares Floating 192192241 |
Shares Outstanding 298134245 | Shares Floating 192192241 | ||
Percent Insiders 35.04 | Percent Institutions 66.46 |
Upturn AI SWOT
Campbell’s Co
Company Overview
History and Background
Campbell Soup Company was founded in 1869 by Joseph Campbell and Abraham Anderson. Initially focused on canned goods, the company became famous for its condensed tomato soup introduced in 1897. Over the decades, Campbell's expanded its product lines through organic growth and strategic acquisitions, evolving into a global food and beverage company with a diverse portfolio.
Core Business Areas
- Snack Company: This segment includes the iconic Campbell's snacks portfolio, featuring brands like Goldfish crackers, Pepperidge Farm cookies and breads, Snyder's of Hanover pretzels, and Lance sandwich crackers. This division focuses on convenience and variety in the snack market.
- Meals & Beverages: This segment is comprised of Campbell's core soup business, along with other canned and ready-to-eat meals, gravies, and beverages. Key brands include Campbell's condensed and ready-to-serve soups, Pacific Foods broths and plant-based beverages, and Prego pasta sauces.
Leadership and Structure
Campbell Soup Company is led by a Board of Directors and a senior executive team. Mark L. Clouse serves as the President and Chief Executive Officer (CEO). The company operates under a divisional structure, with dedicated leadership for its major business segments.
Top Products and Market Share
Key Offerings
- Goldfish Crackers: A leading brand of snack crackers, particularly popular with children. Competitors include Cheez-It (Kellogg's), Annie's Homegrown (General Mills), and store brands. Market share data is proprietary but it's a significant driver of the Snack Company segment.
- Campbell's Condensed Tomato Soup: An iconic and staple product in American households, known for its versatility. Competitors include Progresso (General Mills), Amy's Kitchen, and private label brands. It remains a core product for the Meals & Beverages segment.
- Pepperidge Farm Cookies and Breads: A premium brand offering a variety of cookies, crackers, and baked goods. Competitors include Nabisco (Mondelez International), Keebler (Ferrara Candy Company), and various artisan bakeries. This brand is a key contributor to the Snack Company segment.
- Snyder's of Hanover Pretzels: A well-recognized pretzel brand offering a range of flavors and types. Competitors include Utz Quality Foods, Herr's, and many regional snack manufacturers. This brand is part of the Snack Company segment.
Market Dynamics
Industry Overview
Campbell's operates in the highly competitive packaged food and beverage industry, characterized by evolving consumer preferences towards healthier options, plant-based diets, and convenience. The snack segment is driven by impulse purchases and demand for on-the-go consumption, while the soup and meals segment faces competition from both traditional and emerging food service options.
Positioning
Campbell's holds a strong position in the North American market, particularly in canned soups and savory snacks, due to its well-established brands and extensive distribution network. The company's competitive advantages lie in brand recognition, product innovation, and its ability to adapt to changing consumer trends through strategic portfolio management and acquisitions.
Total Addressable Market (TAM)
The global packaged food market is valued in hundreds of billions of dollars annually. Campbell's primarily targets specific segments within this market, such as the US soup market (billions) and the US salty snack market (tens of billions). Campbell's is a significant player in these defined segments but does not cover the entire TAM.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and loyalty (Campbell's, Goldfish, Pepperidge Farm)
- Extensive distribution network across North America
- Diverse product portfolio across snacks and meals/beverages
- Established relationships with retailers
- Proven track record of strategic acquisitions
Weaknesses
- Dependence on legacy brands with mature growth profiles
- Vulnerability to commodity price fluctuations
- Perception of some products as less healthy
- Intense competition from private label brands and emerging players
Opportunities
- Growth in plant-based and healthy snacking trends
- Expansion into emerging international markets
- Leveraging e-commerce and direct-to-consumer channels
- Further portfolio diversification through acquisitions
- Innovation in sustainable packaging and sourcing
Threats
- Changing consumer preferences towards fresh and minimally processed foods
- Increased competition and price wars
- Supply chain disruptions and rising input costs
- Regulatory changes related to food labeling and nutrition
- Economic downturns impacting consumer discretionary spending
Competitors and Market Share
Key Competitors
- General Mills Inc. (GIS)
- Mondelez International Inc. (MDLZ)
- Kellogg Company (K)
- Kraft Heinz Co (KHC)
Competitive Landscape
Campbell's advantages include its strong brand equity in specific categories and its extensive retail relationships. However, it faces challenges from larger, more diversified food conglomerates and agile private label brands that can compete on price. The company's ability to innovate and cater to evolving health and wellness trends is critical.
Major Acquisitions
Snyder's-Lance Inc.
- Year: 2018
- Acquisition Price (USD millions): 6100
- Strategic Rationale: Acquired to significantly expand Campbell's presence in the attractive and growing U.S. salty snack category, complementing its existing Pepperidge Farm snack business and creating a powerful snacking platform.
Pacific Foods of Oregon, Inc.
- Year: 2017
- Acquisition Price (USD millions): 700
- Strategic Rationale: Acquired to strengthen Campbell's position in the fast-growing plant-based and organic food categories, particularly in broths, soups, and plant-based beverages, appealing to health-conscious consumers.
Growth Trajectory and Initiatives
Historical Growth: Campbell's has experienced periods of steady growth driven by brand strength and strategic acquisitions, interspersed with periods of strategic realignment and divestitures. The company has historically focused on core categories like soup and snacks.
Future Projections: Analyst projections for Campbell's future growth typically depend on the success of its brand innovation, market penetration strategies, and integration of acquired businesses. Growth is often expected to be in the mid-single digits, driven by both organic sales and strategic M&A.
Recent Initiatives: Recent initiatives have included the divestiture of certain international businesses and the US soup portfolio, focusing on higher-growth areas like snacks and the 'Meals & Beverages' portfolio that includes premium brands. Investments in digital capabilities and supply chain efficiency are also key.
Summary
Campbell's Co. exhibits strengths in brand recognition and distribution, particularly in snacks and core soups. Recent strategic divestitures have sharpened its focus on growth areas. However, the company faces intense competition and evolving consumer tastes. Continued innovation in healthy and convenient options, alongside effective portfolio management, will be crucial for sustained success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Campbell Soup Company Investor Relations
- Financial news outlets (e.g., Wall Street Journal, Bloomberg)
- Market research reports (proprietary data assumed for market share)
Disclaimers:
This analysis is based on publicly available information and general market understanding. Financial data, market share, and projections are subject to change and should be verified with the latest official company reports and independent financial advice. This JSON is for informational purposes only and does not constitute investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Campbell’s Co
Exchange NASDAQ | Headquaters Camden, NJ, United States | ||
IPO Launch date 1985-07-01 | CEO, President & Director Mr. Mick J. Beekhuizen | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 13700 | |
Full time employees 13700 | |||
The Campbell's Company, together with its subsidiaries, manufactures and markets food and beverage products in the United States and internationally. It operates through Meals & Beverages, and Snacks segments. The Meals & Beverages segment engages in the retail and foodservice businesses in the United States and Canada. This segment provides Campbell's condensed and ready-to-serve soups; Swanson broth and stocks; Pacific Foods broth, soups, and non-dairy beverages; Prego pasta sauces; Pace Mexican sauces; Campbell's gravies, pasta, beans, and dinner sauces; Swanson canned poultry; V8 juices and beverages; Campbell's tomato juice; Rao's pasta sauces, dry pasta, frozen entrées, frozen pizza, and soups; and Michael Angelo's frozen entrées and pasta sauces, as well as snacking products in foodservice in Canada. Its Snacks segment retails Pepperidge Farm cookies, crackers, fresh bakery, and frozen products, that includes Goldfish crackers, Snyder's of Hanover pretzels, Lance sandwich crackers, Cape Cod and Kettle Brand potato chips, Late July snacks, Snack Factory pretzel crisps, and other snacking products. This segment is also involved in the snacking, and meals and beverage retail business in Latin America. It sells its products through retail food chains, mass discounters and merchandisers, club stores, convenience and dollar stores, e-commerce and other retail, commercial, and non-commercial establishments, and independent contractor distributors. The company was formerly known as Campbell Soup Company and changed its name to The Campbell's Company in November 2024. The Campbell's Company was founded in 1869 and is headquartered in Camden, New Jersey.
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