Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
CPB 
Campbell’s Co (CPB)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/03/2025: CPB (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $34.26
1 Year Target Price $34.26
| 4 | Strong Buy |
| 2 | Buy |
| 12 | Hold |
| 3 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.1% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/03/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.75B USD | Price to earnings Ratio 14.61 | 1Y Target Price 34.26 |
Price to earnings Ratio 14.61 | 1Y Target Price 34.26 | ||
Volume (30-day avg) 23 | Beta -0.06 | 52 Weeks Range 29.03 - 42.36 | Updated Date 12/4/2025 |
52 Weeks Range 29.03 - 42.36 | Updated Date 12/4/2025 | ||
Dividends yield (FY) 5.16% | Basic EPS (TTM) 2.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-12-02 | When Before Market | Estimate 0.74 | Actual - |
Profitability
Profit Margin 5.87% | Operating Margin (TTM) 13.1% |
Management Effectiveness
Return on Assets (TTM) 6.12% | Return on Equity (TTM) 15.64% |
Valuation
Trailing PE 14.61 | Forward PE 12.14 | Enterprise Value 15963459101 | Price to Sales(TTM) 0.85 |
Enterprise Value 15963459101 | Price to Sales(TTM) 0.85 | ||
Enterprise Value to Revenue 1.56 | Enterprise Value to EBITDA 10.14 | Shares Outstanding 297703053 | Shares Floating 191939965 |
Shares Outstanding 297703053 | Shares Floating 191939965 | ||
Percent Insiders 35.09 | Percent Institutions 66.43 |
Upturn AI SWOT
Campbell’s Co
Company Overview
History and Background
Campbell Soup Company, founded in 1869 by Joseph A. Campbell and Abraham Anderson, initially produced canned vegetables, soups, condiments, and meats. It became known for its condensed soup, a revolutionary product that reduced packaging and shipping costs. Over time, it expanded its product lines through acquisitions and innovations.
Core Business Areas
- Meals & Beverages: This segment includes Campbell's condensed and ready-to-eat soups, broths, sauces, and pasta. These products are sold primarily in North America.
- Snacks: This segment includes Pepperidge Farm cookies, crackers, and bakery products. It also incorporates brands like Goldfish crackers and Snyder's-Lance pretzels. Products are sold worldwide
Leadership and Structure
The leadership team typically consists of a CEO, CFO, and heads of various business units. The company has a board of directors that oversees corporate governance and strategy. Organizational structure is divided by business segments, with functions like marketing, sales, and supply chain supporting each segment.
Top Products and Market Share
Key Offerings
- Campbell's Condensed Soup: Campbell's condensed soup is the iconic product, holding a significant share in the US soup market. Competitors include General Mills (Progresso), Conagra Brands (Healthy Choice), and private label brands. Campbell's holds a significant portion of the condensed soup TAM, although the TAM has been impacted by shifting preferences towards ready-to-eat options.
- Goldfish Crackers: Goldfish crackers are a leading snack cracker brand with strong market share in the US. Competitors include Mondelez (Ritz), Kellogg's (Cheez-It), and private label crackers. Goldfish hold a key position in the baked snack category of the TAM.
- Pepperidge Farm Cookies: Pepperidge Farm cookies include Milano, and other cookies brands. It holds a significant portion of the market. Competitors include Nabisco (Oreo), Keebler and private labels.
Market Dynamics
Industry Overview
The packaged food industry is mature and highly competitive, characterized by changing consumer preferences, health and wellness trends, and increasing demand for convenience foods. The industry is also impacted by supply chain disruptions and inflationary pressures.
Positioning
Campbell's Co. is positioned as a leading player in the center-aisle of the grocery store, with a focus on convenient and affordable meal and snack options. Its competitive advantages include strong brand recognition, established distribution channels, and a portfolio of well-known brands.
Total Addressable Market (TAM)
The TAM for Campbellu2019s Co includes the global soup, sauce, snacking and convenient meals market which is estimated to be in the hundreds of billions of USD. Campbellu2019s Co is positioned with well recognized brands and an existing distribution network.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Established distribution network
- Diverse product portfolio
- Significant market share in key categories
Weaknesses
- Dependence on mature categories
- Slow innovation cycle
- High debt levels
- Vulnerability to private label competition
Opportunities
- Expansion into emerging markets
- Product innovation in health and wellness categories
- Acquisition of complementary brands
- Growth in e-commerce channels
Threats
- Changing consumer preferences
- Intense competition
- Rising ingredient costs
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- GIS
- KHC
- CAG
Competitive Landscape
Campbellu2019s Co. benefits from strong brand recognition and a broad portfolio, but faces competition from larger, more diversified food companies and private label brands. Innovation and responsiveness to changing consumer preferences are crucial for maintaining market share.
Major Acquisitions
Snyder's-Lance
- Year: 2018
- Acquisition Price (USD millions): 6100
- Strategic Rationale: Expanded Campbell's snacking portfolio and strengthened its presence in the faster-growing snacking category.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been moderate, driven by acquisitions and organic growth in certain categories.
Future Projections: Future growth projections depend on analyst estimates, which are influenced by market conditions, competitive landscape, and company initiatives.
Recent Initiatives: Recent initiatives include product innovation, cost-cutting measures, and investments in e-commerce.
Summary
Campbell's Co. is a established player in the food industry. Its key strengths are brand recognition and established distribution networks. It has struggled with innovation and faces challenges around changing consumer preferences. Campbell's Co. must enhance new product development efforts and adapt quickly to emerging trends to remain competitive.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Campbell’s Co
Exchange NYSE | Headquaters Camden, NJ, United States | ||
IPO Launch date 1985-07-01 | CEO, President & Director Mr. Mick J. Beekhuizen | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 13700 | |
Full time employees 13700 | |||
The Campbell's Company, together with its subsidiaries, manufactures and markets food and beverage products in the United States and internationally. It operates through Meals & Beverages, and Snacks segments. The Meals & Beverages segment engages in the retail and foodservice businesses in the United States and Canada. This segment provides Campbell's condensed and ready-to-serve soups; Swanson broth and stocks; Pacific Foods broth, soups, and non-dairy beverages; Prego pasta sauces; Pace Mexican sauces; Campbell's gravies, pasta, beans, and dinner sauces; Swanson canned poultry; V8 juices and beverages; Campbell's tomato juice; Rao's pasta sauces, dry pasta, frozen entrées, frozen pizza, and soups; and Michael Angelo's frozen entrées and pasta sauces, as well as snacking products in foodservice in Canada. Its Snacks segment retails Pepperidge Farm cookies, crackers, fresh bakery, and frozen products, that includes Goldfish crackers, Snyder's of Hanover pretzels, Lance sandwich crackers, Cape Cod and Kettle Brand potato chips, Late July snacks, Snack Factory pretzel crisps, and other snacking products. This segment is also involved in the snacking, and meals and beverage retail business in Latin America. It sells its products through retail food chains, mass discounters and merchandisers, club stores, convenience and dollar stores, e-commerce and other retail, commercial, and non-commercial establishments, and independent contractor distributors. The company was formerly known as Campbell Soup Company and changed its name to The Campbell's Company in November 2024. The Campbell's Company was founded in 1869 and is headquartered in Camden, New Jersey.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.