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Boqii Holding Limited (BQ)
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Upturn Advisory Summary
10/31/2025: BQ (3-star) is a WEAK-BUY. BUY since 80 days. Simulated Profits (-8.05%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $16.9
1 Year Target Price $16.9
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 27.1% | Avg. Invested days 53 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 11.52M USD | Price to earnings Ratio - | 1Y Target Price 16.9 |
Price to earnings Ratio - | 1Y Target Price 16.9 | ||
Volume (30-day avg) 1 | Beta 1.09 | 52 Weeks Range 1.62 - 46.70 | Updated Date 11/2/2025 |
52 Weeks Range 1.62 - 46.70 | Updated Date 11/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -6.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -11.54% | Operating Margin (TTM) -14.72% |
Management Effectiveness
Return on Assets (TTM) -10.6% | Return on Equity (TTM) -23.95% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 43715765 | Price to Sales(TTM) 0.02 |
Enterprise Value 43715765 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.66 | Enterprise Value to EBITDA -0.53 | Shares Outstanding 2798128 | Shares Floating 2788824 |
Shares Outstanding 2798128 | Shares Floating 2788824 | ||
Percent Insiders 0.16 | Percent Institutions 1.79 |
Upturn AI SWOT
Boqii Holding Limited
Company Overview
History and Background
Boqii Holding Limited (BQ) was founded in 2008 as an online platform for pet products and services in China. It quickly expanded its offerings, becoming a leading e-commerce platform for pet owners, providing a wide range of products and services, including pet food, supplies, and veterinary services. Boqii went public on the NYSE in 2020.
Core Business Areas
- E-commerce Platform: Boqii operates an e-commerce platform offering a wide variety of pet products, including food, supplies, and accessories. This is their primary revenue generator.
- Services: Boqii provides services such as pet grooming, veterinary consultations, and pet insurance, enhancing the overall pet owner experience.
- Private Label Brands: Boqii develops and sells its own private label brands of pet food and supplies, providing higher margin opportunities.
Leadership and Structure
The leadership team consists of CEO Qi Chen and various VPs overseeing different operational aspects. The organizational structure is typical of an e-commerce company, with departments for marketing, sales, technology, and operations. Their board of directors provides strategic guidance.
Top Products and Market Share
Key Offerings
- Pet Food: Pet food is a core offering, including dry food, wet food, and treats. It's estimated that pet food makes up approximately 60% of Boqii's e-commerce revenue. Competitors include Mars (Pedigree, Royal Canin), Nestle Purina, and local Chinese brands. The competitive landscape in China is fierce.
- Pet Supplies: Boqii also sells a variety of pet supplies, such as toys, beds, grooming tools, and apparel. This accounts for about 30% of e-commerce revenue. Competitors include Taobao/Tmall and JD.com, especially for general pet products.
- Pet Services: Boqii offers services through partnerships or their own platform. This includes veterinary, grooming, and insurance. The revenue generated is small, estimated around 10% of Boqii's overall revenue. Competitors are local pet stores and specialized veterinary clinics.
Market Dynamics
Industry Overview
The pet industry in China is experiencing rapid growth, driven by increasing pet ownership, rising disposable incomes, and a growing humanization of pets. The e-commerce channel for pet products is becoming increasingly dominant.
Positioning
Boqii is positioned as a leading online platform in the Chinese pet market. Its competitive advantages include its established brand, wide product selection, and loyal customer base. However, it faces competition from larger e-commerce platforms.
Total Addressable Market (TAM)
The total addressable market for pet products and services in China is estimated to be in the tens of billions of USD and growing. Boqii is striving to increase market share by expanding its product offerings, enhancing its customer experience, and strengthening its brand.
Upturn SWOT Analysis
Strengths
- Established brand recognition in China
- Extensive product selection
- Loyal customer base
- Data-driven insights on consumer behavior
Weaknesses
- Limited international presence
- Competition from larger e-commerce platforms
- Profitability challenges
- Fluctuating regulatory environment in China
Opportunities
- Expanding into new product categories (e.g., pet healthcare)
- Strengthening partnerships with pet service providers
- Leveraging data analytics to personalize customer experience
- Expanding into lower tier cities in China
Threats
- Intense price competition
- Changing consumer preferences
- Economic slowdown in China
- Increased regulatory scrutiny
Competitors and Market Share
Key Competitors
- PDD
- JD
- BABA
Competitive Landscape
Boqii faces intense competition from large e-commerce players who have greater resources and wider reach. Boqii struggles to compete with this.
Growth Trajectory and Initiatives
Historical Growth: Historically, Boqii experienced rapid revenue growth, but recently, that slowed significantly because of its delisting.
Future Projections: There are no credible future financial projections available due to the company's change in status
Recent Initiatives: Initiatives are unknown.
Summary
Boqii Holding Limited is a China-based company operating in the competitive pet e-commerce market. The company struggles with profitability. Boqii faces intense competition from the larger e-commerce platforms like JD.com and Alibaba. Further, the company has fallen out of compliance with the SEC and is not reporting financial data regularly.
Similar Stocks
Sources and Disclaimers
Data Sources:
- SEC filings, Company website, Industry reports, Third-party financial data providers
Disclaimers:
The information provided is for informational purposes only and should not be considered as investment advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market share data is approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Boqii Holding Limited
Exchange NYSE MKT | Headquaters - | ||
IPO Launch date 2020-09-30 | Founder, Chairman & CEO Mr. Hao Liang | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 158 | Website https://www.boqii.com |
Full time employees 158 | Website https://www.boqii.com | ||
Boqii Holding Limited operates as a pet-focused online retail business in the People's Republic of China. The company offers food, treats, shampoos, cages, toys, apparel, OTC veterinary drugs, and other pet products to pet parents, and small and medium pet businesses through e-commerce platforms and an offline distribution network. It also provides cat litter, liners, bath products, dog and cat food, canned food, pet clothes, and pet toys under the Yiqin brand; value-for-money pet food under Youbeizi brand; freeze-dry cat and dog food under the Mocare brand; and pet snacks and supplies, pet pharmaceuticals, and medical care products under the D-cat brand. In addition, the company operates Boqii Mall, an online sales platform; and Boqii Community, an interactive content platform. Further, it provides pet products to offline pet stores and hospitals; and online marketing and information services. Boqii Holding Limited was founded in 2008 and is headquartered in Shanghai, the People's Republic of China.
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