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Upturn AI SWOT - About
Boqii Holding Limited (BQ)
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Upturn Advisory Summary
08/14/2025: BQ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $16.9
1 Year Target Price $16.9
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.15% | Avg. Invested days 39 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 7.05M USD | Price to earnings Ratio - | 1Y Target Price 16.9 |
Price to earnings Ratio - | 1Y Target Price 16.9 | ||
Volume (30-day avg) 1 | Beta 1.09 | 52 Weeks Range 1.62 - 7.40 | Updated Date 08/15/2025 |
52 Weeks Range 1.62 - 7.40 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -6.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-21 | When - | Estimate - | Actual -15.28 |
Profitability
Profit Margin -11.54% | Operating Margin (TTM) -14.72% |
Management Effectiveness
Return on Assets (TTM) -10.6% | Return on Equity (TTM) -23.95% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 8086265 | Price to Sales(TTM) 0.01 |
Enterprise Value 8086265 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 0.12 | Enterprise Value to EBITDA -0.53 | Shares Outstanding 2798130 | Shares Floating 2788824 |
Shares Outstanding 2798130 | Shares Floating 2788824 | ||
Percent Insiders 0.16 | Percent Institutions 1.4 |
Upturn AI SWOT
Boqii Holding Limited
Company Overview
History and Background
Boqii Holding Limited (BQ) was founded in 2008 and is a leading pet-focused platform in China. It started as an online community for pet owners and expanded into e-commerce, content, and services. Boqii went public in 2020.
Core Business Areas
- E-commerce: Boqii operates an online e-commerce platform offering a wide range of pet supplies, including food, toys, and accessories.
- Content & Community: The platform provides pet-related content, community forums, and educational resources for pet owners.
- Services: Boqii offers pet-related services like grooming, healthcare, and insurance through partnerships.
Leadership and Structure
The leadership team includes Lisa Tang, the CEO, and other key executives overseeing various business units. The organizational structure involves departments for e-commerce, marketing, technology, and operations.
Top Products and Market Share
Key Offerings
- Pet Food: Boqii offers a variety of pet food brands. Market share data specifically for Boqii's pet food sales is unavailable, but the overall pet food market in China is highly competitive. Competitors include Mars, Nestle Purina, and local Chinese brands. Pet food revenue is a major portion of their E-commerce segment.
- Pet Supplies: This includes toys, accessories, and healthcare products. Market data is unavailable, competitors include other Chinese platforms, and general merchandisers. Pet supplies revenue is a major portion of their E-commerce segment.
- Private Label Products: Boqii also offers its own brand of pet food and supplies. Market share unavailable, but helps in higher margins than 3rd party suppliers. Competitors include other platforms' private label offerings
Market Dynamics
Industry Overview
The pet industry in China is experiencing rapid growth, driven by increasing pet ownership, rising disposable incomes, and a growing awareness of pet health and welfare. E-commerce plays a significant role in the industry's expansion.
Positioning
Boqii is positioned as a leading pet platform in China, offering a comprehensive range of products, services, and content. Its competitive advantage lies in its established brand reputation and its extensive customer base.
Total Addressable Market (TAM)
The Chinese pet market is estimated to be worth billions of dollars and is expected to grow in the coming years. Boqii is well-positioned to capture a significant share of this growing market.
Upturn SWOT Analysis
Strengths
- Established brand reputation
- Large customer base
- Comprehensive product and service offerings
- Strong online presence
Weaknesses
- Profitability challenges
- Intense competition
- Dependence on e-commerce platform
- Small percentage of market share
Opportunities
- Expanding into new product categories
- Developing value-added services
- Strengthening partnerships with pet brands
- Tapping into lower-tier cities
Threats
- Increased competition from other e-commerce platforms
- Changes in consumer preferences
- Regulatory risks
- Economic slowdown in China
Competitors and Market Share
Key Competitors
- JD.com (JD)
- Alibaba (BABA)
- Pinduoduo (PDD)
Competitive Landscape
Boqii's advantages include its focus on the pet industry and its established brand reputation. Its disadvantages include its smaller scale compared to larger e-commerce players like Alibaba and JD.com.
Growth Trajectory and Initiatives
Historical Growth: Boqii experienced rapid revenue growth in its early years, driven by the expansion of the pet industry in China and the increasing adoption of e-commerce. However, profitability has been a challenge.
Future Projections: Future growth is expected to be driven by continued expansion of the pet market, increasing pet ownership among younger generations, and the company's efforts to diversify its revenue streams.
Recent Initiatives: Recent initiatives include launching new private label products, expanding its service offerings, and investing in marketing and branding.
Summary
Boqii is a prominent pet platform in China facing stiff competition from larger e-commerce giants. While it has built a recognizable brand and offers a range of products and services, profitability remains a challenge. Boqii needs to focus on differentiating itself and improving its financial performance to thrive in the long term. The company must also be cautious of potential regulatory changes in China.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market analysis
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered as financial advice. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Boqii Holding Limited
Exchange NYSE MKT | Headquaters - | ||
IPO Launch date 2020-09-30 | Founder, Chairman & CEO Mr. Hao Liang | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 158 | Website https://www.boqii.com |
Full time employees 158 | Website https://www.boqii.com | ||
Boqii Holding Limited operates as a pet-focused online retail business in the People's Republic of China. The company offers food, treats, shampoos, cages, toys, apparel, OTC veterinary drugs, and other pet products to pet parents, and small and medium pet businesses through e-commerce platforms and an offline distribution network. It also provides cat litter, liners, bath products, dog and cat food, canned food, pet clothes, and pet toys under the Yiqin brand; value-for-money pet food under Youbeizi brand; freeze-dry cat and dog food under the Mocare brand; and pet snacks and supplies, pet pharmaceuticals, and medical care products under the D-cat brand. In addition, the company operates Boqii Mall, an online sales platform; and Boqii Community, an interactive content platform. Further, it provides pet products to offline pet stores and hospitals; and online marketing and information services. Boqii Holding Limited was founded in 2008 and is headquartered in Shanghai, the People's Republic of China.
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