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BQ
Upturn stock ratingUpturn stock rating

Boqii Holding Limited (BQ)

Upturn stock ratingUpturn stock rating
$2.1
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

06/30/2025: BQ (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $16.9

1 Year Target Price $16.9

Analysts Price Target For last 52 week
$16.9Target price
Low$1.62
Current$2.1
high$7.4

Analysis of Past Performance

Type Stock
Historic Profit 38.22%
Avg. Invested days 44
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 6.17M USD
Price to earnings Ratio -
1Y Target Price 16.9
Price to earnings Ratio -
1Y Target Price 16.9
Volume (30-day avg) 1
Beta 1.09
52 Weeks Range 1.62 - 7.40
Updated Date 06/30/2025
52 Weeks Range 1.62 - 7.40
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) -8.36

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -9.47%
Operating Margin (TTM) -10.83%

Management Effectiveness

Return on Assets (TTM) -8.63%
Return on Equity (TTM) -24.29%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 8157444
Price to Sales(TTM) 0.01
Enterprise Value 8157444
Price to Sales(TTM) 0.01
Enterprise Value to Revenue 0.1
Enterprise Value to EBITDA -0.53
Shares Outstanding 2984610
Shares Floating 446912222
Shares Outstanding 2984610
Shares Floating 446912222
Percent Insiders -
Percent Institutions 0.14

Analyst Ratings

Rating 1
Target Price 16.9
Buy 1
Strong Buy -
Buy 1
Strong Buy -
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Boqii Holding Limited

stock logo

Company Overview

overview logo History and Background

Boqii Holding Limited was founded in 2008 and is headquartered in Shanghai, China. It started as an online pet community and gradually expanded into e-commerce and services for pet owners. It became a major player in China's pet market.

business area logo Core Business Areas

  • E-commerce: Boqii operates an online retail platform offering a wide range of pet products, including food, supplies, and accessories. It is the core revenue driver.
  • Private Label Products: Boqii develops and sells its own branded pet products, including pet food and other supplies.
  • Services: Boqii also provides services like pet grooming, healthcare, and information services through its platform and partnerships.

leadership logo Leadership and Structure

The leadership team consists of CEO Lisa Tang and various vice presidents overseeing different aspects of the business. The organizational structure is typical of an e-commerce company with departments for product, marketing, technology, and operations.

Top Products and Market Share

overview logo Key Offerings

  • Pet Food: Boqii offers a wide variety of pet food brands and its own private label food products. Market share data is hard to find but competes with international giants like Mars and Nestle, and local brands like New Ruipeng. Competitors: Mars, Nestle, New Ruipeng.
  • Pet Supplies: Boqii sells a wide array of pet supplies, including toys, beds, and grooming products. Market share data is hard to find. Competitors: Chewy, Petco, PetSmart.
  • Healthcare Products: Boqii sells a variety of pet health products, Market share data is hard to find. Competitors: Chewy, Petco, PetSmart.

Market Dynamics

industry overview logo Industry Overview

The pet market is a growing industry, driven by increasing pet ownership and humanization of pets. E-commerce is a major channel for pet product sales.

Positioning

Boqii is a leading online pet platform in China, leveraging its established brand and integrated platform to cater to pet owners' needs. The market in China is highly competitive.

Total Addressable Market (TAM)

The global pet market is estimated to be hundreds of billions of dollars. Boqii is focusing on capturing a significant share of the growing online pet market in China. The market in China is expanding rapidly as pet adoption increases and the economy grows.

Upturn SWOT Analysis

Strengths

  • Established brand in China
  • Integrated platform (e-commerce, community, services)
  • Strong understanding of the Chinese pet market
  • Growing private label business

Weaknesses

  • Concentration of operations in China
  • Competition from larger e-commerce platforms
  • Dependence on third-party logistics
  • Profitability not yet consistent

Opportunities

  • Expansion into new product categories
  • Growth of the pet market in China
  • Development of new services (e.g., pet insurance)
  • Increased brand recognition

Threats

  • Intense competition in the e-commerce market
  • Changes in government regulations
  • Economic slowdown in China
  • Fluctuations in currency exchange rates

Competitors and Market Share

competitor logo Key Competitors

  • PDD
  • JD
  • BABA

Competitive Landscape

Boqii faces intense competition from larger e-commerce platforms in China. It needs to differentiate itself through its brand, product selection, and services.

Growth Trajectory and Initiatives

Historical Growth: Boqii experienced strong revenue growth in its early years but growth has slowed as the market has become more competitive.

Future Projections: Future growth is projected to be driven by increased pet ownership in China and expansion into new product categories. Specific analyst estimates are unavailable.

Recent Initiatives: Boqii has been focusing on expanding its private label business and improving its logistics capabilities.

Summary

Boqii is a leading pet platform in China, but it faces strong competition. The company's strengths lie in its brand and integrated platform. However, it needs to improve its profitability and differentiate itself to compete effectively. The company needs to watch out for rising competition and changes in government regulations.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Market Analysis

Disclaimers:

The data provided is based on available information and may not be entirely accurate. This analysis is for informational purposes only and should not be considered investment advice.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Boqii Holding Limited

Exchange NYSE MKT
Headquaters -
IPO Launch date 2020-09-30
Founder, Chairman & CEO Mr. Hao Liang
Sector Consumer Cyclical
Industry Specialty Retail
Full time employees 241
Full time employees 241

Boqii Holding Limited operates as a pet-focused online retail business in the People's Republic of China. The company offers food, treats, shampoos, cages, toys, apparel, OTC veterinary drugs, and other pet products to pet parents, and small and medium pet businesses through e-commerce platforms and offline distribution network. It also provides cat litter, liners, bath products, dog food, cat food, canned food, pet clothes, and pet toys under the Yiqin brand name; value-for-money pet food under Youbeizi; freeze-dry cat and dog food under the Mocare brand; and pet snacks and supplies, pet pharmaceuticals, and medical care products under the D-cat brand name. In addition, the company operates Boqii Mall, an online sales platform; and Boqii Community, an interactive content platform. It also provides pet products to offline pet stores and hospitals; and online marketing and information services. The company was founded in 2008 and is headquartered in Shanghai, the People's Republic of China.