
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT
- About
Boqii Holding Limited (BQ)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/30/2025: BQ (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $16.9
1 Year Target Price $16.9
0 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 38.22% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 6.17M USD | Price to earnings Ratio - | 1Y Target Price 16.9 |
Price to earnings Ratio - | 1Y Target Price 16.9 | ||
Volume (30-day avg) 1 | Beta 1.09 | 52 Weeks Range 1.62 - 7.40 | Updated Date 06/30/2025 |
52 Weeks Range 1.62 - 7.40 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -8.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -9.47% | Operating Margin (TTM) -10.83% |
Management Effectiveness
Return on Assets (TTM) -8.63% | Return on Equity (TTM) -24.29% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 8157444 | Price to Sales(TTM) 0.01 |
Enterprise Value 8157444 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 0.1 | Enterprise Value to EBITDA -0.53 | Shares Outstanding 2984610 | Shares Floating 446912222 |
Shares Outstanding 2984610 | Shares Floating 446912222 | ||
Percent Insiders - | Percent Institutions 0.14 |
Analyst Ratings
Rating 1 | Target Price 16.9 | Buy 1 | Strong Buy - |
Buy 1 | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Boqii Holding Limited
Company Overview
History and Background
Boqii Holding Limited was founded in 2008 and is headquartered in Shanghai, China. It started as an online pet community and gradually expanded into e-commerce and services for pet owners. It became a major player in China's pet market.
Core Business Areas
- E-commerce: Boqii operates an online retail platform offering a wide range of pet products, including food, supplies, and accessories. It is the core revenue driver.
- Private Label Products: Boqii develops and sells its own branded pet products, including pet food and other supplies.
- Services: Boqii also provides services like pet grooming, healthcare, and information services through its platform and partnerships.
Leadership and Structure
The leadership team consists of CEO Lisa Tang and various vice presidents overseeing different aspects of the business. The organizational structure is typical of an e-commerce company with departments for product, marketing, technology, and operations.
Top Products and Market Share
Key Offerings
- Pet Food: Boqii offers a wide variety of pet food brands and its own private label food products. Market share data is hard to find but competes with international giants like Mars and Nestle, and local brands like New Ruipeng. Competitors: Mars, Nestle, New Ruipeng.
- Pet Supplies: Boqii sells a wide array of pet supplies, including toys, beds, and grooming products. Market share data is hard to find. Competitors: Chewy, Petco, PetSmart.
- Healthcare Products: Boqii sells a variety of pet health products, Market share data is hard to find. Competitors: Chewy, Petco, PetSmart.
Market Dynamics
Industry Overview
The pet market is a growing industry, driven by increasing pet ownership and humanization of pets. E-commerce is a major channel for pet product sales.
Positioning
Boqii is a leading online pet platform in China, leveraging its established brand and integrated platform to cater to pet owners' needs. The market in China is highly competitive.
Total Addressable Market (TAM)
The global pet market is estimated to be hundreds of billions of dollars. Boqii is focusing on capturing a significant share of the growing online pet market in China. The market in China is expanding rapidly as pet adoption increases and the economy grows.
Upturn SWOT Analysis
Strengths
- Established brand in China
- Integrated platform (e-commerce, community, services)
- Strong understanding of the Chinese pet market
- Growing private label business
Weaknesses
- Concentration of operations in China
- Competition from larger e-commerce platforms
- Dependence on third-party logistics
- Profitability not yet consistent
Opportunities
- Expansion into new product categories
- Growth of the pet market in China
- Development of new services (e.g., pet insurance)
- Increased brand recognition
Threats
- Intense competition in the e-commerce market
- Changes in government regulations
- Economic slowdown in China
- Fluctuations in currency exchange rates
Competitors and Market Share
Key Competitors
- PDD
- JD
- BABA
Competitive Landscape
Boqii faces intense competition from larger e-commerce platforms in China. It needs to differentiate itself through its brand, product selection, and services.
Growth Trajectory and Initiatives
Historical Growth: Boqii experienced strong revenue growth in its early years but growth has slowed as the market has become more competitive.
Future Projections: Future growth is projected to be driven by increased pet ownership in China and expansion into new product categories. Specific analyst estimates are unavailable.
Recent Initiatives: Boqii has been focusing on expanding its private label business and improving its logistics capabilities.
Summary
Boqii is a leading pet platform in China, but it faces strong competition. The company's strengths lie in its brand and integrated platform. However, it needs to improve its profitability and differentiate itself to compete effectively. The company needs to watch out for rising competition and changes in government regulations.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Analysis
Disclaimers:
The data provided is based on available information and may not be entirely accurate. This analysis is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Boqii Holding Limited
Exchange NYSE MKT | Headquaters - | ||
IPO Launch date 2020-09-30 | Founder, Chairman & CEO Mr. Hao Liang | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 241 | Website https://www.boqii.com |
Full time employees 241 | Website https://www.boqii.com |
Boqii Holding Limited operates as a pet-focused online retail business in the People's Republic of China. The company offers food, treats, shampoos, cages, toys, apparel, OTC veterinary drugs, and other pet products to pet parents, and small and medium pet businesses through e-commerce platforms and offline distribution network. It also provides cat litter, liners, bath products, dog food, cat food, canned food, pet clothes, and pet toys under the Yiqin brand name; value-for-money pet food under Youbeizi; freeze-dry cat and dog food under the Mocare brand; and pet snacks and supplies, pet pharmaceuticals, and medical care products under the D-cat brand name. In addition, the company operates Boqii Mall, an online sales platform; and Boqii Community, an interactive content platform. It also provides pet products to offline pet stores and hospitals; and online marketing and information services. The company was founded in 2008 and is headquartered in Shanghai, the People's Republic of China.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.