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Upturn AI SWOT - About
Boqii Holding Limited (BQ)
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Upturn Advisory Summary
09/17/2025: BQ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $16.9
1 Year Target Price $16.9
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 4.86% | Avg. Invested days 45 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 8.75M USD | Price to earnings Ratio - | 1Y Target Price 16.9 |
Price to earnings Ratio - | 1Y Target Price 16.9 | ||
Volume (30-day avg) 1 | Beta 1.09 | 52 Weeks Range 1.62 - 7.40 | Updated Date 09/17/2025 |
52 Weeks Range 1.62 - 7.40 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -6.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -11.54% | Operating Margin (TTM) -14.72% |
Management Effectiveness
Return on Assets (TTM) -10.6% | Return on Equity (TTM) -23.95% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 9879542 | Price to Sales(TTM) 0.02 |
Enterprise Value 9879542 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.15 | Enterprise Value to EBITDA -0.53 | Shares Outstanding 2798130 | Shares Floating 2788824 |
Shares Outstanding 2798130 | Shares Floating 2788824 | ||
Percent Insiders 0.16 | Percent Institutions 1.79 |
Upturn AI SWOT
Boqii Holding Limited
Company Overview
History and Background
Boqii Holding Limited (BQ) was founded in 2008, initially as an online pet community in China. It transitioned into an e-commerce platform for pet products and services, becoming one of the largest in the Chinese market. It went public on the New York Stock Exchange in 2020.
Core Business Areas
- E-commerce: Operates an online retail platform selling pet food, supplies, and accessories from various brands, including private label offerings.
- Private Label Products: Develops and sells its own brand of pet food and supplies under the 'Boqii' brand.
- Pet Services: Provides services such as pet grooming, boarding, and veterinary care through partnerships with local pet service providers.
Leadership and Structure
The company is led by CEO Lisa Tang. The organizational structure includes departments for e-commerce operations, product development, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Market Share (%):
- Pet Food: Boqii sells a variety of pet food brands, including Royal Canin, Purina, and its own private label. While specific market share data for pet food on the Boqii platform is unavailable, the overall pet food market in China is dominated by brands like Royal Canin, Mars, and Nestle Purina. Boqii competes with large e-commerce platforms like JD.com (JD) and Alibaba (BABA) and niche pet platforms.
- Market Share (%):
- Pet Supplies: This category includes toys, beds, apparel, and other accessories. Similar to pet food, market share specifics for individual platforms are hard to pinpoint. Competitors include general e-commerce sites and specialized pet supply retailers.
- Boqii Private Label Products: Boqii offers private-label products in both food and supplies. A large portion of total revenue comes from these products. Competitors include many local Chinese pet brands.
- Market Share (%):
Market Dynamics
Industry Overview
The pet industry in China is experiencing rapid growth, driven by increasing pet ownership, rising disposable incomes, and a growing awareness of pet health and wellness. E-commerce plays a significant role in the distribution of pet products.
Positioning
Boqii positions itself as a leading online platform for pet owners in China, offering a wide range of products and services. Its competitive advantages include a large user base, established brand recognition, and private label product offerings.
Total Addressable Market (TAM)
The TAM for the pet market in China is estimated to be in the tens of billions of USD annually and is expected to grow significantly. Boqii aims to capture a larger share of this market through expanding its product offerings and services.
Upturn SWOT Analysis
Strengths
- Established brand recognition in China
- Large user base
- Private label product offerings
- Strong e-commerce platform
- Pet Community
Weaknesses
- Dependence on e-commerce traffic
- Competition from larger e-commerce platforms
- Potential supply chain disruptions
- Relatively low profit margins
Opportunities
- Expanding private label product offerings
- Increasing penetration into lower-tier cities
- Developing new pet services
- Leveraging data analytics to improve customer experience
Threats
- Increased competition from other e-commerce platforms
- Changes in consumer preferences
- Regulatory changes in the pet industry
- Economic downturns
Competitors and Market Share
Key Competitors
- JD
- BABA
- PDD
Competitive Landscape
Boqii faces intense competition from larger e-commerce platforms like JD.com (JD) and Alibaba (BABA), which have greater resources and broader product offerings. Boqii differentiates itself through its focus on pet products and services and its established brand recognition among pet owners.
Growth Trajectory and Initiatives
Historical Growth: Boqii has experienced revenue growth in the past due to the growing pet market and e-commerce adoption in China. However, recent growth may be impacted by competition.
Future Projections: Future growth projections rely on analyst estimates. Need current analyst reports to provide specific data.
Recent Initiatives: Recent initiatives include expanding private label product offerings, focusing on customer acquisition, and strengthening partnerships with pet service providers.
Summary
Boqii is a major e-commerce platform for pets in China with significant brand recognition. It has a large user base and has the advantages of private label brands, but it faces strong competition from larger platforms. Recent initiatives have been focused on customer acquisition. Boqii needs to differentiate itself and maintain profitability in a competitive market and macro economic conditions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- SEC Filings (where applicable)
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Boqii Holding Limited
Exchange NYSE MKT | Headquaters - | ||
IPO Launch date 2020-09-30 | Founder, Chairman & CEO Mr. Hao Liang | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 158 | Website https://www.boqii.com |
Full time employees 158 | Website https://www.boqii.com | ||
Boqii Holding Limited operates as a pet-focused online retail business in the People's Republic of China. The company offers food, treats, shampoos, cages, toys, apparel, OTC veterinary drugs, and other pet products to pet parents, and small and medium pet businesses through e-commerce platforms and an offline distribution network. It also provides cat litter, liners, bath products, dog and cat food, canned food, pet clothes, and pet toys under the Yiqin brand; value-for-money pet food under Youbeizi brand; freeze-dry cat and dog food under the Mocare brand; and pet snacks and supplies, pet pharmaceuticals, and medical care products under the D-cat brand. In addition, the company operates Boqii Mall, an online sales platform; and Boqii Community, an interactive content platform. Further, it provides pet products to offline pet stores and hospitals; and online marketing and information services. Boqii Holding Limited was founded in 2008 and is headquartered in Shanghai, the People's Republic of China.
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