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Upturn stock ratingUpturn stock rating
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Brilliant Earth Group Inc (BRLT)

Upturn stock ratingUpturn stock rating
$2.69
Last Close (24-hour delay)
Profit since last BUY100.75%
upturn advisory
Consider higher Upturn Star rating
BUY since 36 days
  • BUY Advisory
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  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
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Upturn Advisory Summary

08/28/2025: BRLT (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

6 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $2.17

1 Year Target Price $2.17

Analysts Price Target For last 52 week
$2.17 Target price
52w Low $1.11
Current$2.69
52w High $2.99

Analysis of Past Performance

Type Stock
Historic Profit 25.13%
Avg. Invested days 26
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 268.34M USD
Price to earnings Ratio -
1Y Target Price 2.17
Price to earnings Ratio -
1Y Target Price 2.17
Volume (30-day avg) 6
Beta 1.36
52 Weeks Range 1.11 - 2.99
Updated Date 08/29/2025
52 Weeks Range 1.11 - 2.99
Updated Date 08/29/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.03

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-08-07
When -
Estimate -0.01
Actual 0.01

Profitability

Profit Margin -0.1%
Operating Margin (TTM) -1.11%

Management Effectiveness

Return on Assets (TTM) -0.8%
Return on Equity (TTM) -2.75%

Valuation

Trailing PE -
Forward PE 119.05
Enterprise Value -17115000
Price to Sales(TTM) 0.64
Enterprise Value -17115000
Price to Sales(TTM) 0.64
Enterprise Value to Revenue -
Enterprise Value to EBITDA -0.3
Shares Outstanding 14810800
Shares Floating 13694641
Shares Outstanding 14810800
Shares Floating 13694641
Percent Insiders 8.33
Percent Institutions 28.04

ai summary icon Upturn AI SWOT

Brilliant Earth Group Inc

stock logo

Company Overview

overview logo History and Background

Brilliant Earth Group Inc. was founded in 2005. It focuses on ethically sourced diamonds and jewelry. It has evolved from an online retailer to include showrooms across the US.

business area logo Core Business Areas

  • Engagement Rings: Offers a wide selection of ethically sourced engagement rings.
  • Wedding Bands: Provides wedding bands for both men and women.
  • Fine Jewelry: Sells earrings, necklaces, bracelets, and other fine jewelry pieces.
  • Loose Diamonds: Sells certified loose diamonds.

leadership logo Leadership and Structure

Beth Gerstein is the CEO. The company has a traditional corporate structure with departments for marketing, sales, operations, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Engagement Rings: Brilliant Earth's core product, engagement rings are made with ethically sourced diamonds and precious metals. Market share information specific to Brilliant Earth for engagement rings is unavailable, but they compete with Tiffany & Co.(TIF), Blue Nile (owned by Bain Capital), and De Beers (privately held). Revenue from engagement rings is their primary revenue stream, estimated to be around 70% of their sales.
  • competitors: Tiffany & Co. (TIF),Blue Nile,De Beers
  • Wedding Bands: Offered in a variety of styles and metals, these bands complement their engagement rings. Market share data for wedding bands specifically is not readily available. Competitors are the same as engagement rings and smaller jewelers. Estimated 15% of the sales.
  • competitors: Tiffany & Co. (TIF),Blue Nile,De Beers

Market Dynamics

industry overview logo Industry Overview

The jewelry industry is highly competitive, with both large established players and smaller independent retailers. There is increasing consumer demand for ethically sourced and sustainable products.

Positioning

Brilliant Earth positions itself as a leader in ethically sourced diamonds and jewelry, targeting socially conscious consumers. They offer a wide selection of designs and customization options.

Total Addressable Market (TAM)

The global jewelry market is estimated to be over $300 billion. Brilliant Earth is well-positioned to capture a growing share of the market with its focus on ethical sourcing and online presence.

Upturn SWOT Analysis

Strengths

  • Ethical Sourcing
  • Online Presence
  • Brand Reputation
  • Customization Options

Weaknesses

  • Higher Price Point
  • Dependence on Ethical Sourcing
  • Limited Brand Awareness Compared to Larger Players

Opportunities

  • Expansion into New Markets
  • Increased Demand for Sustainable Products
  • Strategic Partnerships
  • Product Line Expansion

Threats

  • Economic Downturns
  • Competition from Established Players
  • Fluctuations in Diamond Prices
  • Changes in Consumer Preferences

Competitors and Market Share

competitor logo Key Competitors

  • Signet Jewelers (SIG)
  • Tiffany & Co. (TIF) - now owned by LVMH (LVMUY)
  • Blue Nile (privately held)

Competitive Landscape

Brilliant Earth differentiates itself through ethical sourcing, while Signet and Tiffany & Co. have greater brand recognition and market share. Blue Nile focuses on online sales and price competitiveness.

Growth Trajectory and Initiatives

Historical Growth: Historical growth data requires access to financial data providers.

Future Projections: Future projections require access to financial data providers and analyst reports.

Recent Initiatives: Recent initiatives include expanding showroom locations and increasing marketing efforts to promote their ethical sourcing practices.

Summary

Brilliant Earth is a growing company with a strong focus on ethical sourcing, appealing to conscious consumers. Its online presence and showroom expansion are promising, but faces stiff competition from established brands with larger market shares. Managing diamond price fluctuations and maintaining its competitive advantage will be key to its long-term success.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • Industry Reports
  • Public Filings (where accessible)
  • Analyst Reports (where accessible)

Disclaimers:

This analysis is for informational purposes only and should not be considered investment advice. Financial data may be limited due to access constraints. Market share estimates are approximate.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Brilliant Earth Group Inc

Exchange NASDAQ
Headquaters San Francisco, CA, United States
IPO Launch date 2021-09-23
CEO & Director Ms. Beth Tanara Gerstein
Sector Consumer Cyclical
Industry Luxury Goods
Full time employees 756
Full time employees 756

Brilliant Earth Group, Inc. designs, procures, and sells diamonds, gemstones, and jewelry in the United States and internationally. The company offers diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry. It sells directly to consumers through its omnichannel sales platform, e-commerce, and showrooms. Brilliant Earth Group, Inc. was founded in 2005 and is based in San Francisco, California.