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Upturn AI Summary - About
Brilliant Earth Group Inc(BRLT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BRLT
10/02/2026: BRLT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Brilliant Earth Group Inc is a digital-first, omnichannel retailer that has carved out a position in the fine jewelry market by focusing on ethical sourcing and transparency. Its main strength lies in a mission-driven brand that appeals to modern consumers, supported by a hybrid model of e-commerce and physical showrooms. The company's primary growth story centers on scaling its showroom footprint and increasing its share in the lab-grown diamond segment. Investors must monitor risks related to intense retail competition, cyclical consumer spending, and potential margin pressures. The stock may best suit growth-oriented investors who are comfortable with the inherent volatility of a consumer-focused retail growth company.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company is in an expansion phase but faces significant competition in a crowded retail sector. |
| Momentum investor | Weak fit | Current market performance lacks a strong sustained upturn signal, making this a risky choice for pure momentum strategies. |
| Value investor | Mixed fit | Valuation may be attractive relative to legacy peers, but the business model is still proving its long-term margin stability. |
| Dividend investor | Weak fit | The company does not pay a dividend as it focuses on reinvesting cash flow into showroom growth. |
| Low-risk investor | Weak fit | As a retail stock with discretionary consumer exposure, it is subject to high volatility and macroeconomic risk. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Small-cap retail stocks often experience significant price swings based on quarterly earnings results and retail sentiment. |
| Valuation risk | Medium | Investors must weigh the company's growth potential against the competitive pressures in the jewelry market. |
| Competition risk (Retail Jewelry) | High | The jewelry industry is highly competitive, with established incumbents and new digital entrants fighting for market share. |
| Business quality | Medium | While the brand has a niche following, the business is highly dependent on consumer discretionary spending. |
| Dividend income | Low / none | The company does not provide income to shareholders, limiting its appeal for income-focused portfolios. |
| Execution risk | Medium / high | Scaling physical showrooms while maintaining online growth is an operationally complex task. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -16.34% | Avg. Invested days 25 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/02/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 141.57M USD | Price to earnings Ratio - | 1Y Target Price 1.59 |
Price to earnings Ratio - | 1Y Target Price 1.59 | ||
Volume (30-day avg) 79.9K shares | Beta 1.42 | 52 Weeks Range 1.00 - 2.90 | Updated Date 10/02/2026 |
52 Weeks Range 1.00 - 2.90 | Updated Date 10/02/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.31 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Engagement Jewelry | Engagement rings and wedding bands. | The core driver of revenue, focusing on high-intent life-event purchases. |
| Fashion Jewelry | Earrings, necklaces, and other accessories. | Provides recurring revenue opportunities beyond the bridal cycle. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 10.21 | Enterprise Value -8.85M | Price to Sales(TTM) 0.32 |
Enterprise Value -8.85M | Price to Sales(TTM) 0.32 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA 0.05 | Shares Outstanding 16.91M | Shares Floating 15.19M |
Shares Outstanding 16.91M | Shares Floating 15.19M | ||
Percent Insiders 6.89 | Percent Institutions 25.14 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Brilliant Earth Group Inc
Exchange NASDAQ | Headquarters San Francisco, CA, United States | ||
IPO Launch date 2021-09-23 | CEO & Director Ms. Beth Tanara Gerstein | ||
Sector Consumer Cyclical | Industry Luxury Goods | Full time employees 764 | Website https://www.brilliantearth.com |
Full time employees 764 | Website https://www.brilliantearth.com | ||
Brilliant Earth Group, Inc. designs, procures, and sells diamonds, gemstones, and jewelry in the United States and internationally. The company offers diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry, as well as pre-set gemstone rings. It sells directly to consumers through its omnichannel sales platform, e-commerce, and showrooms. Brilliant Earth Group, Inc. was founded in 2005 and is based in San Francisco, California.
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