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Brilliant Earth Group Inc (BRLT)



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Upturn Advisory Summary
08/28/2025: BRLT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $2.17
1 Year Target Price $2.17
1 | Strong Buy |
0 | Buy |
5 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 25.13% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 268.34M USD | Price to earnings Ratio - | 1Y Target Price 2.17 |
Price to earnings Ratio - | 1Y Target Price 2.17 | ||
Volume (30-day avg) 6 | Beta 1.36 | 52 Weeks Range 1.11 - 2.99 | Updated Date 08/29/2025 |
52 Weeks Range 1.11 - 2.99 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.03 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate -0.01 | Actual 0.01 |
Profitability
Profit Margin -0.1% | Operating Margin (TTM) -1.11% |
Management Effectiveness
Return on Assets (TTM) -0.8% | Return on Equity (TTM) -2.75% |
Valuation
Trailing PE - | Forward PE 119.05 | Enterprise Value -17115000 | Price to Sales(TTM) 0.64 |
Enterprise Value -17115000 | Price to Sales(TTM) 0.64 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA -0.3 | Shares Outstanding 14810800 | Shares Floating 13694641 |
Shares Outstanding 14810800 | Shares Floating 13694641 | ||
Percent Insiders 8.33 | Percent Institutions 28.04 |
Upturn AI SWOT
Brilliant Earth Group Inc

Company Overview
History and Background
Brilliant Earth Group Inc. was founded in 2005. It focuses on ethically sourced diamonds and jewelry. It has evolved from an online retailer to include showrooms across the US.
Core Business Areas
- Engagement Rings: Offers a wide selection of ethically sourced engagement rings.
- Wedding Bands: Provides wedding bands for both men and women.
- Fine Jewelry: Sells earrings, necklaces, bracelets, and other fine jewelry pieces.
- Loose Diamonds: Sells certified loose diamonds.
Leadership and Structure
Beth Gerstein is the CEO. The company has a traditional corporate structure with departments for marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- Engagement Rings: Brilliant Earth's core product, engagement rings are made with ethically sourced diamonds and precious metals. Market share information specific to Brilliant Earth for engagement rings is unavailable, but they compete with Tiffany & Co.(TIF), Blue Nile (owned by Bain Capital), and De Beers (privately held). Revenue from engagement rings is their primary revenue stream, estimated to be around 70% of their sales.
- competitors: Tiffany & Co. (TIF),Blue Nile,De Beers
- Wedding Bands: Offered in a variety of styles and metals, these bands complement their engagement rings. Market share data for wedding bands specifically is not readily available. Competitors are the same as engagement rings and smaller jewelers. Estimated 15% of the sales.
- competitors: Tiffany & Co. (TIF),Blue Nile,De Beers
Market Dynamics
Industry Overview
The jewelry industry is highly competitive, with both large established players and smaller independent retailers. There is increasing consumer demand for ethically sourced and sustainable products.
Positioning
Brilliant Earth positions itself as a leader in ethically sourced diamonds and jewelry, targeting socially conscious consumers. They offer a wide selection of designs and customization options.
Total Addressable Market (TAM)
The global jewelry market is estimated to be over $300 billion. Brilliant Earth is well-positioned to capture a growing share of the market with its focus on ethical sourcing and online presence.
Upturn SWOT Analysis
Strengths
- Ethical Sourcing
- Online Presence
- Brand Reputation
- Customization Options
Weaknesses
- Higher Price Point
- Dependence on Ethical Sourcing
- Limited Brand Awareness Compared to Larger Players
Opportunities
- Expansion into New Markets
- Increased Demand for Sustainable Products
- Strategic Partnerships
- Product Line Expansion
Threats
- Economic Downturns
- Competition from Established Players
- Fluctuations in Diamond Prices
- Changes in Consumer Preferences
Competitors and Market Share
Key Competitors
- Signet Jewelers (SIG)
- Tiffany & Co. (TIF) - now owned by LVMH (LVMUY)
- Blue Nile (privately held)
Competitive Landscape
Brilliant Earth differentiates itself through ethical sourcing, while Signet and Tiffany & Co. have greater brand recognition and market share. Blue Nile focuses on online sales and price competitiveness.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data requires access to financial data providers.
Future Projections: Future projections require access to financial data providers and analyst reports.
Recent Initiatives: Recent initiatives include expanding showroom locations and increasing marketing efforts to promote their ethical sourcing practices.
Summary
Brilliant Earth is a growing company with a strong focus on ethical sourcing, appealing to conscious consumers. Its online presence and showroom expansion are promising, but faces stiff competition from established brands with larger market shares. Managing diamond price fluctuations and maintaining its competitive advantage will be key to its long-term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Public Filings (where accessible)
- Analyst Reports (where accessible)
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Financial data may be limited due to access constraints. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brilliant Earth Group Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2021-09-23 | CEO & Director Ms. Beth Tanara Gerstein | ||
Sector Consumer Cyclical | Industry Luxury Goods | Full time employees 756 | Website https://www.brilliantearth.com |
Full time employees 756 | Website https://www.brilliantearth.com |
Brilliant Earth Group, Inc. designs, procures, and sells diamonds, gemstones, and jewelry in the United States and internationally. The company offers diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry. It sells directly to consumers through its omnichannel sales platform, e-commerce, and showrooms. Brilliant Earth Group, Inc. was founded in 2005 and is based in San Francisco, California.

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