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Upturn AI SWOT - About
Brilliant Earth Group Inc (BRLT)
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Upturn Advisory Summary
07/17/2025: BRLT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $2.12
1 Year Target Price $2.12
| 1 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -39.85% | Avg. Invested days 20 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 147.98M USD | Price to earnings Ratio - | 1Y Target Price 2.12 |
Price to earnings Ratio - | 1Y Target Price 2.12 | ||
Volume (30-day avg) 6 | Beta 1.36 | 52 Weeks Range 1.25 - 2.68 | Updated Date 07/17/2025 |
52 Weeks Range 1.25 - 2.68 | Updated Date 07/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.01% | Operating Margin (TTM) -3.75% |
Management Effectiveness
Return on Assets (TTM) -0.24% | Return on Equity (TTM) -0.34% |
Valuation
Trailing PE - | Forward PE 119.05 | Enterprise Value -27716089 | Price to Sales(TTM) 0.35 |
Enterprise Value -27716089 | Price to Sales(TTM) 0.35 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA -0.3 | Shares Outstanding 14352300 | Shares Floating 13236141 |
Shares Outstanding 14352300 | Shares Floating 13236141 | ||
Percent Insiders 8.6 | Percent Institutions 29.35 |
Upturn AI SWOT
Brilliant Earth Group Inc
Company Overview
History and Background
Brilliant Earth Group Inc. was founded in 2005 with a mission to create a more transparent, sustainable, and compassionate jewelry industry. It gained traction for its commitment to conflict-free diamonds and ethically sourced materials, growing from an online retailer to include showrooms across the US.
Core Business Areas
- Bridal Jewelry: Offers a wide selection of engagement rings and wedding bands featuring lab-grown and natural diamonds, as well as gemstones.
- Fine Jewelry: Provides a range of fine jewelry pieces, including necklaces, earrings, bracelets, and rings, made with ethically sourced materials.
- Corporate Gifting: Offers branded jewelry solutions for corporate clients.
Leadership and Structure
Beth Gerstein is the Chief Executive Officer. The company operates with a traditional corporate structure, including departments for marketing, sales, operations, technology, and finance.
Top Products and Market Share
Key Offerings
- Engagement Rings: Brilliant Earth's main product. Market share is estimated to be in the single digits within the overall US engagement ring market. Competitors include Tiffany & Co. (TIF), Signet Jewelers (SIG), and Blue Nile (BNI).
- Wedding Bands: Complementary to engagement rings, catering to a similar customer base. Competitors include Tiffany & Co. (TIF), Signet Jewelers (SIG), and Blue Nile (BNI).
- Lab-Grown Diamonds: Increasingly popular, offering a more affordable and sustainable alternative to mined diamonds. Competitors include Clean Origin and Lightbox Jewelry.
Market Dynamics
Industry Overview
The jewelry industry is competitive and fragmented, with a mix of established brands, independent retailers, and online players. There's a growing consumer demand for ethical and sustainable sourcing.
Positioning
Brilliant Earth positions itself as a leader in ethical and sustainable jewelry, appealing to environmentally and socially conscious consumers. Their competitive advantage lies in transparency and their commitment to responsible sourcing.
Total Addressable Market (TAM)
The global jewelry market is estimated to be several hundred billion USD. Brilliant Earth is positioned to capture a growing share of the market by targeting socially conscious consumers.
Upturn SWOT Analysis
Strengths
- Strong brand reputation for ethical sourcing
- Growing popularity of lab-grown diamonds
- E-commerce platform with showroom presence
- Focus on transparency and sustainability
Weaknesses
- Limited brand awareness compared to established brands
- Reliance on sourcing from specific regions
- Potential for supply chain disruptions
- Price point is higher than some competitors
Opportunities
- Expanding into new markets and product categories
- Increasing brand awareness through marketing and partnerships
- Capitalizing on the growing demand for sustainable products
- Further development of its e-commerce platform
Threats
- Economic downturn impacting consumer spending
- Increased competition from other ethical jewelry brands
- Fluctuations in diamond prices and availability
- Changes in consumer preferences
Competitors and Market Share
Key Competitors
- SIG
- TIF
- BBY
Competitive Landscape
Brilliant Earth differentiates itself through ethics and sourcing. However, it competes with established brands with greater marketing and distribution reach. Smaller market share than leaders.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is largely based on topline revenue growth, and store count growth.
Future Projections: Future projections based on continued expansion of store count and expansion in product offering.
Recent Initiatives: Recent initiatives include focusing on lab-grown diamond sales and physical store expansion.
Summary
Brilliant Earth's commitment to ethically sourced jewelry positions them favorably in a growing market. Their brand strength is limited by their smaller market share, making them dependent on growth in market size and store count. Their future success depends on successfully expanding operations and differentiating themselves.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be made based on your own due diligence and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Brilliant Earth Group Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2021-09-23 | CEO & Director Ms. Beth Tanara Gerstein | ||
Sector Consumer Cyclical | Industry Luxury Goods | Full time employees 756 | Website https://www.brilliantearth.com |
Full time employees 756 | Website https://www.brilliantearth.com | ||
Brilliant Earth Group, Inc. designs, procures, and sells diamonds, gemstones, and jewelry in the United States and internationally. The company offers diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry. It sells directly to consumers through its omnichannel sales platform, e-commerce, and showrooms. Brilliant Earth Group, Inc. was founded in 2005 and is based in San Francisco, California.
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