Upturn unsubscribed user
$1.14/ day, billed weekly
Cancel anytime
(Ad-Free, Unlimited access)​
NO CREDIT CARD REQUIRED
BRLT
Upturn stock ratingUpturn stock rating

Brilliant Earth Group Inc (BRLT)

Upturn stock ratingUpturn stock rating
$1.5
Last Close (24-hour delay)
Profit since last BUY-0.66%
upturn advisory
Consider higher Upturn Star rating
BUY since 2 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

07/11/2025: BRLT (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

6 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $2.12

1 Year Target Price $2.12

Analysts Price Target For last 52 week
$2.12 Target price
52w Low $1.25
Current$1.5
52w High $2.68

Analysis of Past Performance

Type Stock
Historic Profit -38.2%
Avg. Invested days 19
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 07/11/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 148.97M USD
Price to earnings Ratio -
1Y Target Price 2.12
Price to earnings Ratio -
1Y Target Price 2.12
Volume (30-day avg) 6
Beta 1.36
52 Weeks Range 1.25 - 2.68
Updated Date 07/13/2025
52 Weeks Range 1.25 - 2.68
Updated Date 07/13/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.01

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -0.01%
Operating Margin (TTM) -3.75%

Management Effectiveness

Return on Assets (TTM) -0.24%
Return on Equity (TTM) -0.34%

Valuation

Trailing PE -
Forward PE 119.05
Enterprise Value -27285519
Price to Sales(TTM) 0.36
Enterprise Value -27285519
Price to Sales(TTM) 0.36
Enterprise Value to Revenue -
Enterprise Value to EBITDA -0.3
Shares Outstanding 14352300
Shares Floating 13236141
Shares Outstanding 14352300
Shares Floating 13236141
Percent Insiders 8.6
Percent Institutions 29.35

ai summary icon Upturn AI SWOT

Brilliant Earth Group Inc

stock logo

Company Overview

overview logo History and Background

Brilliant Earth Group Inc. was founded in 2005 with a mission to create a more transparent, sustainable, and compassionate jewelry industry. It gained traction for its commitment to conflict-free diamonds and ethically sourced materials, growing from an online retailer to include showrooms across the US.

business area logo Core Business Areas

  • Bridal Jewelry: Offers a wide selection of engagement rings and wedding bands featuring lab-grown and natural diamonds, as well as gemstones.
  • Fine Jewelry: Provides a range of fine jewelry pieces, including necklaces, earrings, bracelets, and rings, made with ethically sourced materials.
  • Corporate Gifting: Offers branded jewelry solutions for corporate clients.

leadership logo Leadership and Structure

Beth Gerstein is the Chief Executive Officer. The company operates with a traditional corporate structure, including departments for marketing, sales, operations, technology, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Engagement Rings: Brilliant Earth's main product. Market share is estimated to be in the single digits within the overall US engagement ring market. Competitors include Tiffany & Co. (TIF), Signet Jewelers (SIG), and Blue Nile (BNI).
  • Wedding Bands: Complementary to engagement rings, catering to a similar customer base. Competitors include Tiffany & Co. (TIF), Signet Jewelers (SIG), and Blue Nile (BNI).
  • Lab-Grown Diamonds: Increasingly popular, offering a more affordable and sustainable alternative to mined diamonds. Competitors include Clean Origin and Lightbox Jewelry.

Market Dynamics

industry overview logo Industry Overview

The jewelry industry is competitive and fragmented, with a mix of established brands, independent retailers, and online players. There's a growing consumer demand for ethical and sustainable sourcing.

Positioning

Brilliant Earth positions itself as a leader in ethical and sustainable jewelry, appealing to environmentally and socially conscious consumers. Their competitive advantage lies in transparency and their commitment to responsible sourcing.

Total Addressable Market (TAM)

The global jewelry market is estimated to be several hundred billion USD. Brilliant Earth is positioned to capture a growing share of the market by targeting socially conscious consumers.

Upturn SWOT Analysis

Strengths

  • Strong brand reputation for ethical sourcing
  • Growing popularity of lab-grown diamonds
  • E-commerce platform with showroom presence
  • Focus on transparency and sustainability

Weaknesses

  • Limited brand awareness compared to established brands
  • Reliance on sourcing from specific regions
  • Potential for supply chain disruptions
  • Price point is higher than some competitors

Opportunities

  • Expanding into new markets and product categories
  • Increasing brand awareness through marketing and partnerships
  • Capitalizing on the growing demand for sustainable products
  • Further development of its e-commerce platform

Threats

  • Economic downturn impacting consumer spending
  • Increased competition from other ethical jewelry brands
  • Fluctuations in diamond prices and availability
  • Changes in consumer preferences

Competitors and Market Share

competitor logo Key Competitors

  • SIG
  • TIF
  • BBY

Competitive Landscape

Brilliant Earth differentiates itself through ethics and sourcing. However, it competes with established brands with greater marketing and distribution reach. Smaller market share than leaders.

Growth Trajectory and Initiatives

Historical Growth: Historical growth is largely based on topline revenue growth, and store count growth.

Future Projections: Future projections based on continued expansion of store count and expansion in product offering.

Recent Initiatives: Recent initiatives include focusing on lab-grown diamond sales and physical store expansion.

Summary

Brilliant Earth's commitment to ethically sourced jewelry positions them favorably in a growing market. Their brand strength is limited by their smaller market share, making them dependent on growth in market size and store count. Their future success depends on successfully expanding operations and differentiating themselves.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Market research reports
  • Analyst estimates

Disclaimers:

This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be made based on your own due diligence and consultation with a qualified financial advisor.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Brilliant Earth Group Inc

Exchange NASDAQ
Headquaters San Francisco, CA, United States
IPO Launch date 2021-09-23
CEO & Director Ms. Beth Tanara Gerstein
Sector Consumer Cyclical
Industry Luxury Goods
Full time employees 756
Full time employees 756

Brilliant Earth Group, Inc. designs, procures, and sells diamonds, gemstones, and jewelry in the United States and internationally. The company offers diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry. It sells directly to consumers through its omnichannel sales platform, e-commerce, and showrooms. Brilliant Earth Group, Inc. was founded in 2005 and is based in San Francisco, California.