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Upturn AI Summary - About
Brilliant Earth Group Inc(BRLT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BRLT
11/03/2026: BRLT (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Brilliant Earth Group Inc is a digital-first jewelry retailer known for its focus on ethically sourced diamonds and sustainability. The company's main strengths lie in its hybrid omni-channel model, which combines online convenience with physical showrooms to drive brand trust and engagement. Its primary growth story revolves around capturing market share in the premium jewelry space and expanding its physical presence. However, the company faces risks from high price volatility, intense competition from legacy retail chains, and exposure to discretionary spending cycles. It may best suit growth-oriented investors who are comfortable with the risks associated with the competitive specialty retail sector.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company shows growth potential but faces execution challenges in a crowded retail market. |
| Momentum investor | Mixed fit | The stock is highly sensitive to consumer spending trends and requires a strong upturn in the retail sector. |
| Value investor | Weak fit | Current valuation metrics often reflect growth expectations rather than current earnings yield. |
| Dividend investor | Weak fit | The company does not pay dividends, focusing exclusively on reinvestment. |
| Low-risk investor | Weak fit | High price volatility and retail sector sensitivity make this a higher-risk holding. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock often experiences sharp fluctuations based on quarterly earnings and economic sentiment. |
| Valuation risk | Medium / high | Growth stocks like BRLT can see valuation compression if revenue growth slows. |
| Competition risk (traditional retailers) | High | Competition from large, well-capitalized jewelry brands could pressure margins. |
| Business quality | Medium | The business model is scalable, but depends on maintaining premium brand perception. |
| Dividend income | Low / none | Investors should not rely on this stock for income generation. |
| Execution risk | Medium | Successfully managing the transition to a hybrid retail model is critical for long-term performance. |
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -19.89% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/03/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 152.78M USD | Price to earnings Ratio - | 1Y Target Price 1.62 |
Price to earnings Ratio - | 1Y Target Price 1.62 | ||
Volume (30-day avg) 56.8K shares | Beta 1.52 | 52 Weeks Range 1.00 - 2.90 | Updated Date 11/03/2026 |
52 Weeks Range 1.00 - 2.90 | Updated Date 11/03/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.3 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Engagement & Fine Jewelry | Sale of lab-grown/natural diamonds, engagement rings, and jewelry via e-commerce and showrooms. | The company earns revenue directly from customers buying jewelry, primarily online or in its branded showrooms. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 11.21 | Enterprise Value -6.48M | Price to Sales(TTM) 0.34 |
Enterprise Value -6.48M | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA 0.05 | Shares Outstanding 16.91M | Shares Floating 15.19M |
Shares Outstanding 16.91M | Shares Floating 15.19M | ||
Percent Insiders 6.66 | Percent Institutions 25.3 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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