Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
- About
First Busey Corporation (BUSEP)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/15/2025: BUSEP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 2.21% | Avg. Invested days 40 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 24.90 - 25.27 | Updated Date 06/10/2025 |
52 Weeks Range 24.90 - 25.27 | Updated Date 06/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating - |
Shares Outstanding - | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
First Busey Corporation
Company Overview
History and Background
First Busey Corporation was founded in 1868 in Urbana, Illinois, as Busey's Bank. It has grown through organic expansion and strategic acquisitions, evolving into a diversified financial services company.
Core Business Areas
- Community Banking: Offers a range of banking services including deposit accounts, loans, and treasury management for individuals and businesses.
- Wealth Management: Provides investment management, financial planning, and trust services to individuals and institutions.
- Commercial Banking: Offers lending solutions, deposit products, and other financial services to businesses of various sizes.
Leadership and Structure
Van A. Dukeman serves as Chairman, President, and CEO. The organizational structure includes various divisions led by senior executives overseeing banking, wealth management, and operations.
Top Products and Market Share
Key Offerings
- Commercial Loans: Loans to businesses for various purposes, including equipment, real estate, and working capital. Competitors include other regional and national banks.
- Mortgage Lending: Residential mortgage loans for home purchase and refinance. Competitors include national mortgage lenders, credit unions and other regional banks.
- Wealth Management Services: Investment management, financial planning, and trust services. Competitors include large investment firms and other wealth management providers.
Market Dynamics
Industry Overview
The banking industry is currently experiencing consolidation, technological advancements, and increased regulatory scrutiny. Interest rate fluctuations and economic conditions significantly impact profitability.
Positioning
First Busey is a regional bank positioned as a provider of community-focused banking and wealth management services. Its competitive advantage lies in its local presence and customer relationships.
Total Addressable Market (TAM)
The TAM for regional banking and wealth management is estimated to be in the hundreds of billions. First Busey is well-positioned to capture a portion of this market through its regional presence and service offerings.
Upturn SWOT Analysis
Strengths
- Strong regional presence
- Customer-focused approach
- Diversified revenue streams
- Experienced management team
Weaknesses
- Limited geographic footprint compared to national banks
- Reliance on regional economy
- Higher operating costs compared to online-only banks
Opportunities
- Expansion into new markets
- Increased adoption of digital banking
- Growing demand for wealth management services
- Strategic acquisitions
Threats
- Rising interest rates
- Increased competition from fintech companies
- Economic downturn
- Regulatory changes
Competitors and Market Share
Key Competitors
- WAFD
- UMB
- CMA
Competitive Landscape
First Busey competes with other regional and national banks, as well as wealth management firms. Its competitive advantage lies in its local presence and customer relationships.
Major Acquisitions
First Community Financial Corporation
- Year: 2018
- Acquisition Price (USD millions): 312.5
- Strategic Rationale: Expanded First Busey's market presence in the Chicago metropolitan area.
Growth Trajectory and Initiatives
Historical Growth: First Busey has demonstrated steady growth through organic expansion and acquisitions.
Future Projections: Analysts expect continued growth driven by expansion into new markets and increased wealth management activity.
Recent Initiatives: Recent initiatives include investments in digital banking platforms and expansion of wealth management services.
Summary
First Busey Corporation demonstrates moderate strength due to steady growth and a diversified business model. Its community-focused approach and wealth management services are working well. However, it needs to monitor increasing competition from fintech and adapt to fluctuating economic conditions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Market Research Reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About First Busey Corporation
Exchange NASDAQ | Headquaters Champaign, IL, United States | ||
IPO Launch date 2025-06-04 | Chairman, CEO & Chairman of Busey Bank Mr. Van A. Dukeman CFA | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 1965 | Website https://www.busey.com |
Full time employees 1965 | Website https://www.busey.com | ||
First Busey Corporation operates as the bank holding company for Busey Bank that engages in the provision of retail and commercial banking products and services to individual, corporate, institutional, and governmental customers in the United States. It operates through three segments: Banking, Wealth Management, and FirsTech. The company offers demand and savings deposits, money transfers, safe deposit services, individual retirement accounts and other fiduciary services, automated teller machines, and technology-based networks, as well as various loan products, including residential real estate, home equity lines of credit, and consumer loans to individual customers; and commercial, commercial real estate, real estate construction, and agricultural loans, as well as cash management services to corporate customers. It also provides asset management, investment, brokerage, fiduciary, philanthropic advisory, tax preparation, and farm management services; trust and estate advisory services and financial planning; succession planning and employee retirement plan; and investment strategy consulting services to individuals, businesses, and foundations. In addition, the company payment technology solution offers text-based mobile bill pay; interactive voice response; electronic payment concentration delivered to automated clearing house networks, money management, and credit card networks; walk-in payment processing for customers at retail pay agents; customer service payments made over a telephone; direct debit services; merchant services referral solutions; lockbox remittance processing for customers to make payments by mail; and tools for billing, reconciliation, bill reminders, and treasury services. The company was founded in 1868 and is headquartered in Champaign, Illinois.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.