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Upturn AI SWOT - About
BZFD 
BuzzFeed Inc (BZFD)
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Upturn Advisory Summary
08/28/2025: BZFD (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.3% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 73.70M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 1 | Beta 3.48 | 52 Weeks Range 1.61 - 5.68 | Updated Date 08/29/2025 |
52 Weeks Range 1.61 - 5.68 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.65 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate -0.23 | Actual -0.28 |
Profitability
Profit Margin 4.96% | Operating Margin (TTM) -7.47% |
Management Effectiveness
Return on Assets (TTM) -2.54% | Return on Equity (TTM) -32.27% |
Valuation
Trailing PE - | Forward PE 172.41 | Enterprise Value 127359762 | Price to Sales(TTM) 0.38 |
Enterprise Value 127359762 | Price to Sales(TTM) 0.38 | ||
Enterprise Value to Revenue 0.65 | Enterprise Value to EBITDA -7.73 | Shares Outstanding 35693900 | Shares Floating 18996748 |
Shares Outstanding 35693900 | Shares Floating 18996748 | ||
Percent Insiders 33.39 | Percent Institutions 18.71 |
Upturn AI SWOT
BuzzFeed Inc
Company Overview
History and Background
BuzzFeed, Inc. was founded in 2006 by Jonah Peretti. Initially focused on viral content and listicles, it evolved into a diverse media company with news, entertainment, and commerce divisions. BuzzFeed went public via a SPAC merger in December 2021.
Core Business Areas
- Entertainment: Creates and distributes viral videos, quizzes, and other shareable content across various platforms.
- News: Covers a range of topics including politics, culture, and investigations, aiming for a younger audience.
- Commerce: Generates revenue through affiliate marketing and direct sales of products.
- Complex Networks: Acquired in 2021, Complex Networks targets youth culture with content on streetwear, music, and sports.
Leadership and Structure
Jonah Peretti is the CEO. The organizational structure includes divisions for entertainment, news, commerce, and technology, with various department heads reporting to senior management.
Top Products and Market Share
Key Offerings
- BuzzFeed Quizzes: Interactive quizzes that are highly shareable and drive traffic. Competitors include Playbuzz and other online quiz platforms. No significant market share data is publicly available.
- Tasty Videos: Short-form cooking videos that are widely distributed on social media. Competitors include Allrecipes, Food Network and other social media cooking channels. No significant market share data is publicly available.
- BuzzFeed News: Provides news coverage and investigative journalism. Competitors include other online news outlets like CNN, The New York Times, and Vice News. Revenue difficult to isolate. The value is more in brand awareness and credibility.
- Complex Networks Content: Content focused on youth culture including music, streetwear, and sports, distributed across various digital platforms. Competitors include Vice Media Group, Barstool Sports, and other youth-focused media companies. No significant market share data is publicly available.
Market Dynamics
Industry Overview
The digital media industry is highly competitive and rapidly evolving, with shifting consumer preferences and emerging platforms. The industry is dealing with increased advertising scrutiny, inflation, and higher interest rates.
Positioning
BuzzFeed Inc. aims to reach a younger demographic with its engaging content and diverse offerings. Its competitive advantages include its strong brand recognition and its ability to create viral content.
Total Addressable Market (TAM)
The global digital advertising market is estimated at over $600 billion, representing BuzzFeed's TAM. While BuzzFeed targets a niche within this TAM, brand recognition is essential to the growth of their market share.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among young audiences
- Proven ability to create viral content
- Diverse revenue streams (advertising, commerce, content licensing)
- Large social media following
Weaknesses
- Reliance on social media platforms for distribution
- Dependence on advertising revenue
- History of unprofitable growth
- Inability to forecast the success of content
Opportunities
- Expansion into new content formats and platforms
- Growth of e-commerce and affiliate marketing
- Partnerships with other media companies
- Leveraging data analytics to improve content strategy
Threats
- Changing social media algorithms
- Increased competition from other digital media companies
- Decline in advertising revenue
- Negative public perception of certain content
Competitors and Market Share
Key Competitors
- VOX (CMCSA)
- NYT (NYT)
- GCI (GCI)
Competitive Landscape
BuzzFeed competes with a wide range of digital media companies, from established news organizations to emerging social media platforms. Its competitive advantage lies in its ability to create viral content, but it faces challenges in maintaining profitability and adapting to changing consumer preferences.
Major Acquisitions
Complex Networks
- Year: 2021
- Acquisition Price (USD millions): 300
- Strategic Rationale: Expanded BuzzFeed's reach into youth culture and diversified its content offerings.
Growth Trajectory and Initiatives
Historical Growth: BuzzFeed's historical growth has been characterized by rapid expansion in content creation and distribution, followed by a period of restructuring and focus on profitability.
Future Projections: Future projections depend on analyst estimates. Publicly available data should be consulted for latest analysts predictions.
Recent Initiatives: Recent initiatives include focusing on short form content and optimizing revenue strategies.
Summary
BuzzFeed faces the challenges of a volatile market. Content generation is strong; however, reliance on advertising and algorithm changes hinder consistent performance. Their focus should be to diversify revenue streams. Expansion and acquisition of Complex Media help to make it a stronger brand but long term growth must be sustained by more revenue.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Press Releases
- Industry Reports
- Market Analysis Data
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data is estimated and may not be precise. Financial data is not real-time and should be verified independently.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BuzzFeed Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-03-05 | Founder, Chairman & CEO Mr. Jonah Peretti | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 611 | Website https://www.buzzfeed.com |
Full time employees 611 | Website https://www.buzzfeed.com | ||
BuzzFeed, Inc., a digital media company, distributes content across owned and operated, and third-party platforms in the United States and internationally. The company offers BuzzFeed that provides entertainment, pop culture, and the internet with articles, lists, quizzes, videos, and original series; Tasty, a platform for food content; and HuffPost, a media platform for news, politics, opinion, entertainment, features, and lifestyle content. It also provides display, programmatic, and video advertising on its owned and operated sites and applications, as well as feature films, content licensing, TV projects, and other projects. BuzzFeed, Inc. was founded in 2006 and is headquartered in New York, New York.
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