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Upturn AI SWOT - About
BZFD 
BuzzFeed Inc (BZFD)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/31/2025: BZFD (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.3% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 60.37M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 1 | Beta 3.42 | 52 Weeks Range 1.59 - 5.68 | Updated Date 11/2/2025 |
52 Weeks Range 1.59 - 5.68 | Updated Date 11/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.64 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-10 | When After Market | Estimate -0.06 | Actual - |
Profitability
Profit Margin 4.96% | Operating Margin (TTM) -7.47% |
Management Effectiveness
Return on Assets (TTM) -2.54% | Return on Equity (TTM) -32.27% |
Valuation
Trailing PE - | Forward PE 172.41 | Enterprise Value 115878232 | Price to Sales(TTM) 0.31 |
Enterprise Value 115878232 | Price to Sales(TTM) 0.31 | ||
Enterprise Value to Revenue 0.6 | Enterprise Value to EBITDA -7.73 | Shares Outstanding 35693897 | Shares Floating 19268972 |
Shares Outstanding 35693897 | Shares Floating 19268972 | ||
Percent Insiders 32.62 | Percent Institutions 18.76 |
Upturn AI SWOT
BuzzFeed Inc
Company Overview
History and Background
BuzzFeed, Inc. was founded in 2006 by Jonah Peretti. Initially focused on viral content and quizzes, it evolved into a news and entertainment platform. It went public via SPAC in December 2021.
Core Business Areas
- Digital Advertising: Generates revenue through display ads, sponsored content, and programmatic advertising across its websites and social media platforms.
- Content Licensing: Licenses its content to other media outlets and platforms.
- Commerce: Generates revenue through affiliate links and direct sales of products featured in its content.
- BuzzFeed News: Generates revenue through subscriptions.
Leadership and Structure
Jonah Peretti is the CEO. The company has a hierarchical structure with various departments focusing on content creation, advertising, and technology.
Top Products and Market Share
Key Offerings
- BuzzFeed.com: The flagship website featuring viral quizzes, articles, videos, and news. Competitors include Vox Media, Vice Media, and other digital media companies. Revenue is primarily ad-driven but specific market share and revenue for this product is difficult to isolate.
- Complex Networks: Acquired in 2021, focuses on youth culture, fashion, and sneakers. Competitors include Highsnobiety and GQ. Revenue is ad-driven with some e-commerce revenue. Specific market share data unavailable.
- HuffPost: Acquired from Verizon Media (now Yahoo), the website features news, business, and opinions. Competitors include CNN, Fox News, and other major news sites. Revenue is primarily ad-driven, but specific market share and revenue data is unavailable.
Market Dynamics
Industry Overview
The digital media industry is highly competitive and rapidly evolving, characterized by constant changes in consumer behavior, advertising technology, and content formats.
Positioning
BuzzFeed, Inc. seeks to position itself as a diversified digital media company with a focus on engaging younger audiences. It relies on its wide reach and brand recognition to attract advertisers.
Total Addressable Market (TAM)
The global digital advertising market is expected to reach hundreds of billions of dollars. BuzzFeed Inc is well-positioned to capture the youth market, but struggles with profitability.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large audience reach, particularly among younger demographics
- Diversified content portfolio
- Established presence on social media platforms
Weaknesses
- Reliance on advertising revenue
- Profitability challenges
- High content production costs
- Dependence on social media algorithms
Opportunities
- Expansion into new content formats (e.g., streaming video)
- Growth in e-commerce and affiliate marketing
- Partnerships with other media companies
- International expansion
Threats
- Increased competition from other digital media companies
- Changes in social media algorithms
- Decline in advertising revenue
- Negative publicity or brand reputation issues
Competitors and Market Share
Key Competitors
- VOX (VOX.ST)
- NYT (NYT)
- OMED (OMED)
Competitive Landscape
BuzzFeed faces intense competition from established media companies and emerging digital platforms. Its competitive advantage lies in its brand recognition among younger audiences and its diverse content formats, but the brand must continue to evolve with the times.
Major Acquisitions
Complex Networks
- Year: 2021
- Acquisition Price (USD millions): 300
- Strategic Rationale: Expanded reach among youth audiences and diversified content offerings.
HuffPost
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquisition was from a stock deal with Verizon Media, broadened reach and a larger journalism offering.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is dependent on ad revenue, which has fluctuated.
Future Projections: Analyst projections vary widely and are sensitive to changes in the digital advertising market.
Recent Initiatives: Focus on reducing operating expenses, subscription growth for BuzzFeed News, and new content partnerships.
Summary
BuzzFeed faces many challenges of a public traded company. It has strong brand recognition and appeal to younger audiences which can translate to revenue. However, it struggles to sustain profitability in a competitive market. Adapting to social media shifts and diversifying revenue streams are crucial for future success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Industry News Articles
- Yahoo Finance
- Google Finance
Disclaimers:
This analysis is based on publicly available information and represents a snapshot in time. Financial data is limited and not fully complete. It should not be considered financial advice. The AI-based rating is an estimate based on the available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BuzzFeed Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-03-05 | Founder, Chairman & CEO Mr. Jonah Peretti | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 611 | Website https://www.buzzfeed.com |
Full time employees 611 | Website https://www.buzzfeed.com | ||
BuzzFeed, Inc., a digital media company, distributes content across owned and operated, and third-party platforms in the United States and internationally. The company offers BuzzFeed that provides entertainment, pop culture, and the internet with articles, lists, quizzes, videos, and original series; Tasty, a platform for food content; and HuffPost, a media platform for news, politics, opinion, entertainment, features, and lifestyle content. It also provides display, programmatic, and video advertising on its owned and operated sites and applications, as well as feature films, content licensing, TV projects, and other projects. BuzzFeed, Inc. was founded in 2006 and is headquartered in New York, New York.
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