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Upturn AI SWOT - About
BZFD 
BuzzFeed Inc (BZFD)
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Upturn Advisory Summary
09/17/2025: BZFD (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.3% | Avg. Invested days 35 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 68.89M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 1 | Beta 3.47 | 52 Weeks Range 1.61 - 5.68 | Updated Date 09/17/2025 |
52 Weeks Range 1.61 - 5.68 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.64 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.96% | Operating Margin (TTM) -7.47% |
Management Effectiveness
Return on Assets (TTM) -2.54% | Return on Equity (TTM) -32.27% |
Valuation
Trailing PE - | Forward PE 172.41 | Enterprise Value 121804184 | Price to Sales(TTM) 0.35 |
Enterprise Value 121804184 | Price to Sales(TTM) 0.35 | ||
Enterprise Value to Revenue 0.63 | Enterprise Value to EBITDA -7.73 | Shares Outstanding 35693900 | Shares Floating 19188601 |
Shares Outstanding 35693900 | Shares Floating 19188601 | ||
Percent Insiders 32.85 | Percent Institutions 18.74 |
Upturn AI SWOT
BuzzFeed Inc
Company Overview
History and Background
BuzzFeed Inc. was founded in 2006 by Jonah Peretti and John S. Johnson III. Initially focused on viral content and listicles, it has evolved into a broader digital media company covering news, entertainment, and lifestyle content. It went public via SPAC merger in December 2021.
Core Business Areas
- Content and Advertising: Creation and distribution of digital content (articles, videos, quizzes) across various platforms, generating revenue through advertising sales.
- Commerce: Revenue generated through affiliate marketing and direct sales of products, including branded merchandise and partnerships.
- Licensing and Other: Includes licensing of content, distribution agreements, and other ancillary revenue streams.
Leadership and Structure
Jonah Peretti is the CEO. The company has a functional organizational structure with departments for content creation, advertising sales, technology, and finance.
Top Products and Market Share
Key Offerings
- BuzzFeed.com: The flagship website offering a wide range of content, including news, entertainment, quizzes, and lifestyle articles. Competitors include Vox Media, Vice Media, and other digital media outlets. Revenue from advertising is declining with 2023 showing a 25% drop from 2022 (Buzzfeed Inc. Annual Report). Market Share information is not readily available, and is dynamically affected by the competition.
- Tasty: A food-focused brand producing short-form recipe videos and culinary content. Competitors include Allrecipes and Food Network. Revenue from advertising is declining with 2023 showing a 25% drop from 2022 (Buzzfeed Inc. Annual Report). Market Share information is not readily available, and is dynamically affected by the competition.
- HuffPost: A news and opinion website acquired from Verizon Media. Competitors include CNN, The New York Times, and other major news outlets. Revenue from advertising is declining with 2023 showing a 25% drop from 2022 (Buzzfeed Inc. Annual Report). Market Share information is not readily available, and is dynamically affected by the competition.
Market Dynamics
Industry Overview
The digital media industry is highly competitive and rapidly evolving, with increasing pressure on advertising revenue due to the dominance of platforms like Google and Facebook. The shift to video content and mobile consumption continues to shape the landscape.
Positioning
BuzzFeed Inc. is positioned as a digital media company targeting a younger audience with diverse content formats. Its competitive advantages include brand recognition and a large social media presence, although challenges remain in monetizing its audience effectively.
Total Addressable Market (TAM)
The global digital advertising market is estimated to reach hundreds of billions of dollars. BuzzFeed's position allows them to access some portion of the market but is highly dependent on them staying current with trends. Estimates put the market at $626 Billion (Statista.com). It only accounts for a small fraction of this total amount.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large social media following
- Diverse content portfolio
- Ability to create viral content
Weaknesses
- Reliance on advertising revenue
- Difficulty in monetizing audience effectively
- Intense competition
- Inconsistent profitability
Opportunities
- Expansion into new content formats (e.g., podcasts, streaming)
- Growth in e-commerce and affiliate marketing
- Partnerships with other media companies
- International expansion
Threats
- Decline in advertising revenue
- Changing consumer preferences
- Increased competition from established media companies and new entrants
- Negative publicity or brand reputation damage
Competitors and Market Share
Key Competitors
- VOX
- VICE
- NYT
Competitive Landscape
BuzzFeed Inc. faces intense competition from established media companies, digital media outlets, and social media platforms. Its advantages include brand recognition and a large social media presence, but it needs to improve its monetization strategies and adapt to changing consumer preferences.
Major Acquisitions
HuffPost
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: Expanded BuzzFeed's news and opinion coverage and broadened its audience reach.
Growth Trajectory and Initiatives
Historical Growth: BuzzFeed Inc. experienced rapid growth in its early years, driven by viral content and social media. However, growth has slowed in recent years as the company faces increasing competition and challenges in monetizing its audience.
Future Projections: Analyst estimates for BuzzFeed Inc.'s future growth are mixed. Some project modest revenue growth, while others remain cautious due to the company's ongoing challenges. The focus is to be more profitable than just growing.
Recent Initiatives: Recent initiatives include restructuring efforts, cost-cutting measures, and a renewed focus on profitable content. The company is also exploring new revenue streams, such as e-commerce and licensing.
Summary
BuzzFeed Inc. faces challenges in a competitive digital media landscape. While the company has brand recognition and a large social media following, it struggles with profitability and revenue growth. Cost cutting measures and new revenue streams may help improve its financial performance. Investors must closely monitor its ability to monetize its audience and adapt to changing consumer preferences, and new market trends, to fully capitalize.
Peer Comparison
Sources and Disclaimers
Data Sources:
- BuzzFeed Inc. SEC Filings (e.g., 10-K, 10-Q)
- Statista.com
- Yahoo Finance
- MarketWatch
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial professional. Market share data is estimated and may not be precise. Data is current as of October 26, 2024.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BuzzFeed Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-03-05 | Founder, Chairman & CEO Mr. Jonah Peretti | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 611 | Website https://www.buzzfeed.com |
Full time employees 611 | Website https://www.buzzfeed.com | ||
BuzzFeed, Inc., a digital media company, distributes content across owned and operated, and third-party platforms in the United States and internationally. The company offers BuzzFeed that provides entertainment, pop culture, and the internet with articles, lists, quizzes, videos, and original series; Tasty, a platform for food content; and HuffPost, a media platform for news, politics, opinion, entertainment, features, and lifestyle content. It also provides display, programmatic, and video advertising on its owned and operated sites and applications, as well as feature films, content licensing, TV projects, and other projects. BuzzFeed, Inc. was founded in 2006 and is headquartered in New York, New York.
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