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Upturn AI SWOT - About
BuzzFeed Inc (BZFD)
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Upturn Advisory Summary
06/30/2025: BZFD (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -27.57% | Avg. Invested days 29 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 78.21M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 1 | Beta 3.56 | 52 Weeks Range 1.61 - 5.68 | Updated Date 06/29/2025 |
52 Weeks Range 1.61 - 5.68 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.86% | Operating Margin (TTM) -38.15% |
Management Effectiveness
Return on Assets (TTM) -2.72% | Return on Equity (TTM) -22.62% |
Valuation
Trailing PE - | Forward PE 172.41 | Enterprise Value 98922073 | Price to Sales(TTM) 0.41 |
Enterprise Value 98922073 | Price to Sales(TTM) 0.41 | ||
Enterprise Value to Revenue 0.52 | Enterprise Value to EBITDA 21.56 | Shares Outstanding 37181900 | Shares Floating 20489221 |
Shares Outstanding 37181900 | Shares Floating 20489221 | ||
Percent Insiders 31.86 | Percent Institutions 16.92 |
Analyst Ratings
Rating 1 | Target Price 4 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
BuzzFeed Inc
Company Overview
History and Background
BuzzFeed, Inc. was founded in 2006 by Jonah Peretti. Initially focused on viral content and listicles, it evolved into a digital media company with news, entertainment, and lifestyle content. It became a public company via SPAC merger in December 2021.
Core Business Areas
- Advertising: Generates revenue through display ads, sponsored content, and branded video campaigns across BuzzFeed's platforms.
- Content Licensing: Licenses BuzzFeed's content to other platforms and media companies.
- Commerce: Revenue generated from affiliate marketing and direct product sales, primarily through its Tasty brand's kitchenware.
- Entertainment and Studio Productions: Revenue generated from entertainment video content and studio shows.
Leadership and Structure
Jonah Peretti is the CEO. The company has a traditional hierarchical structure with departments for editorial, sales, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- BuzzFeed News: Digital news platform focusing on investigative journalism and breaking news. Market share for digital news is fragmented. Competitors: CNN, NYT, Fox News.
- Tasty: Food-focused content and commerce brand, known for its recipe videos. Competitors: Food Network, Allrecipes, Delish.
- BuzzFeed Quizzes: Interactive quizzes generating user engagement and data. Competitors: Sporcle, Playbuzz
- HuffPost: News and opinion website. Competitors: CNN, NYT, Fox News.
Market Dynamics
Industry Overview
The digital media industry is highly competitive and constantly evolving, with a shift towards video content, social media distribution, and personalized experiences.
Positioning
BuzzFeed is positioned as a digital media company targeting a younger audience with a mix of news, entertainment, and lifestyle content. Its competitive advantages include its brand recognition, reach on social media, and data-driven approach to content creation.
Total Addressable Market (TAM)
The global digital advertising market is expected to reach trillions of dollars by 2024. BuzzFeed is positioned to capture a portion of this market through its various revenue streams.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among younger audiences
- Large social media following
- Data-driven content creation
- Diversified revenue streams
Weaknesses
- Reliance on social media platforms for traffic
- Inconsistent profitability
- High content production costs
- Negative impact of acquisitions on financial performance
Opportunities
- Expansion into new content formats (e.g., podcasts, streaming)
- Partnerships with other media companies
- Growth in e-commerce and affiliate marketing
- International expansion
Threats
- Changes in social media algorithms
- Increased competition from other digital media companies
- Decline in advertising revenue
- Negative publicity or controversies
Competitors and Market Share
Key Competitors
- VOX (CMCSA)
- The New York Times Company (NYT)
- Meta Platforms, Inc. (META)
Competitive Landscape
BuzzFeed faces intense competition from larger, more established media companies with greater resources. Its advantage lies in its ability to create viral content and engage with younger audiences, but it needs to improve its profitability and diversify its revenue streams to compete effectively.
Major Acquisitions
HuffPost
- Year: 2020
- Acquisition Price (USD millions): 0
- Strategic Rationale: Expanded BuzzFeed's reach and content offerings. It was an all-stock deal.
Complex Networks
- Year: 2021
- Acquisition Price (USD millions): 300
- Strategic Rationale: Diversifies content, expands audience reach, and enhances revenue opportunities through advertising and commerce.
Growth Trajectory and Initiatives
Historical Growth: BuzzFeed's historical growth has been characterized by rapid revenue growth followed by periods of slower growth and profitability challenges.
Future Projections: Analyst projections for BuzzFeed's future growth vary widely, depending on factors such as advertising market trends and the company's ability to execute its strategic initiatives.
Recent Initiatives: Recent initiatives include focusing on video content, expanding its commerce business, and improving its advertising technology.
Summary
BuzzFeed demonstrates strength in brand recognition among younger audiences, but profitability and reliance on social media pose challenges. Diversifying revenue streams and capitalizing on growth opportunities in video and commerce are crucial for future success. Competition remains intense, requiring strategic adaptation and innovation. The company must navigate shifts in the digital media landscape effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Analyst estimates
- SEC.gov
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About BuzzFeed Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 2021-03-05 | Founder, Chairman & CEO Mr. Jonah Peretti | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 611 | Website https://www.buzzfeed.com |
Full time employees 611 | Website https://www.buzzfeed.com | ||
BuzzFeed, Inc., a digital media company, distributes content across owned and operated, and third-party platforms in the United States and internationally. The company offers BuzzFeed that provides entertainment, pop culture, and the internet with articles, lists, quizzes, videos, and original series; Tasty, a platform for food content; and HuffPost, a media platform for news, politics, opinion, entertainment, features, and lifestyle content. It also provides display, programmatic, and video advertising on its owned and operated sites and applications, as well as feature films, content licensing, TV projects, and other projects. BuzzFeed, Inc. was founded in 2006 and is headquartered in New York, New York.
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