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Upturn AI SWOT - About
META 
Meta Platforms Inc. (META)
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Upturn Advisory Summary
08/28/2025: META (4-star) is a REGULAR-BUY. BUY since 75 days. Profits (14.58%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
68 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $861.9
1 Year Target Price $861.9
| 47 | Strong Buy |
| 13 | Buy |
| 6 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 101.92% | Avg. Invested days 66 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 1.88T USD | Price to earnings Ratio 27.1 | 1Y Target Price 861.9 |
Price to earnings Ratio 27.1 | 1Y Target Price 861.9 | ||
Volume (30-day avg) 68 | Beta 1.27 | 52 Weeks Range 479.43 - 796.25 | Updated Date 08/28/2025 |
52 Weeks Range 479.43 - 796.25 | Updated Date 08/28/2025 | ||
Dividends yield (FY) 0.27% | Basic EPS (TTM) 27.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-30 | When After Market | Estimate 5.9 | Actual 7.14 |
Profitability
Profit Margin 39.99% | Operating Margin (TTM) 43.02% |
Management Effectiveness
Return on Assets (TTM) 18.47% | Return on Equity (TTM) 40.65% |
Valuation
Trailing PE 27.1 | Forward PE 28.25 | Enterprise Value 1880013295585 | Price to Sales(TTM) 10.5 |
Enterprise Value 1880013295585 | Price to Sales(TTM) 10.5 | ||
Enterprise Value to Revenue 10.51 | Enterprise Value to EBITDA 19.19 | Shares Outstanding 2168960000 | Shares Floating 2164486216 |
Shares Outstanding 2168960000 | Shares Floating 2164486216 | ||
Percent Insiders 0.08 | Percent Institutions 79.78 |
Upturn AI SWOT
Meta Platforms Inc.
Company Overview
History and Background
Founded in 2004 as Facebook by Mark Zuckerberg, Meta Platforms Inc. evolved from a social networking site to a global technology company. Key milestones include the acquisition of Instagram (2012) and WhatsApp (2014), and the rebranding to Meta in 2021 to reflect its focus on the metaverse.
Core Business Areas
- Advertising: Generates revenue primarily through selling advertising space on its various platforms (Facebook, Instagram, WhatsApp, and Messenger) and third-party apps and websites.
- Family of Apps (FoA): Includes Facebook, Instagram, WhatsApp, and Messenger. These platforms connect billions of people globally and facilitate communication, sharing, and content consumption.
- Reality Labs (RL): Focuses on developing augmented and virtual reality hardware, software, and content. Includes the development of metaverse technologies, VR headsets (Meta Quest), and AR glasses.
Leadership and Structure
Mark Zuckerberg is the CEO. The company has a multi-layered organizational structure with functional teams responsible for engineering, product development, marketing, and sales. Jennifer Newstead is Chief Legal Officer. Javier Olivan is the COO.
Top Products and Market Share
Key Offerings
- Facebook: A social networking platform with ~3 billion monthly active users. Competitors include X (formerly Twitter), TikTok, and Snap. Market share of social networks estimated at around 40% (varying by region).
- Instagram: A photo and video-sharing platform with over 2 billion monthly active users. Competitors include TikTok, Snapchat, and Pinterest. Market share of visual-based social media estimated to be around 25%.
- WhatsApp: A messaging application with over 2 billion users globally. Competitors include Telegram, Signal, and WeChat. One of the most popular messaging apps.
- Meta Quest: VR headset for gaming, social interaction, and entertainment in the metaverse. Competitors include Sony (PlayStation VR), HTC (Vive), and Valve (Index).
Market Dynamics
Industry Overview
The industry is characterized by rapid technological advancements, increasing competition, and evolving user expectations. Key trends include the growth of mobile advertising, the rise of short-form video content, and the development of metaverse technologies.
Positioning
Meta is a dominant player in the social media and digital advertising markets, with a large user base and significant brand recognition. Its competitive advantages include its network effects, data collection capabilities, and investments in innovation.
Total Addressable Market (TAM)
The digital advertising market is estimated to be worth over $600 billion USD. The Metaverse is projected to be multi-trillion dollar market. Meta aims to capture a significant portion of these markets through advertising and immersive experiences.
Upturn SWOT Analysis
Strengths
- Large and engaged user base
- Dominant position in social media
- Strong brand recognition
- Significant data collection capabilities
- Extensive advertising infrastructure
- Cash reserves for R&D and acquisitions
Weaknesses
- Reputational issues related to data privacy and security
- Dependence on advertising revenue
- High costs associated with metaverse development
- Negative PR, including data usage and privacy, content moderation
- Competition from short form video platforms such as TikTok
Opportunities
- Growth in emerging markets
- Expansion into new technologies (e.g., AI, metaverse)
- Development of new advertising formats
- Partnerships with other companies
- Further monetization of WhatsApp
- AR/VR development
Threats
- Increasing competition from other social media platforms
- Changes in user preferences and behavior
- Regulatory scrutiny and potential fines
- Economic downturns impacting advertising spend
- Privacy concerns and data breaches
Competitors and Market Share
Key Competitors
- GOOGL
- SNAP
- TTD
- PINS
Competitive Landscape
Meta has the largest user base of any social media platform. Its competitors are trying to compete in niches such as short video form (TikTok), mobile marketing (SNAP) and online advertising (GOOGL).
Major Acquisitions
CTRL-labs
- Year: 2019
- Acquisition Price (USD millions): 1000
- Strategic Rationale: Acquired CTRL-labs to enhance its neural interface technology for AR/VR applications.
Oculus VR
- Year: 2014
- Acquisition Price (USD millions): 2000
- Strategic Rationale: Acquired Oculus VR to develop its VR hardware and software capabilities, forming the basis for its Reality Labs division.
- Year: 2012
- Acquisition Price (USD millions): 1000
- Strategic Rationale: Acquired Instagram to enhance its presence in photo-sharing and mobile advertising markets.
- Year: 2014
- Acquisition Price (USD millions): 19000
- Strategic Rationale: Acquired WhatsApp to expand its presence in the messaging app market.
Growth Trajectory and Initiatives
Historical Growth: Meta experienced rapid growth in its early years, driven by the expansion of Facebook and Instagram. Growth has slowed in recent years as the market has become more saturated.
Future Projections: Analysts project continued revenue growth, driven by digital advertising. The metaverse is expected to be a key area of investment and growth in the long term. (Specific growth projections require analyst estimates to be added).
Recent Initiatives: Focus on AI development, metaverse development (Reality Labs), cost cutting measures, and improving ad targeting capabilities.
Summary
Meta is a dominant tech giant with a large user base and strong advertising business. While facing challenges with its metaverse investments and public perception, its core social media platforms continue to generate substantial revenue. The company needs to carefully navigate regulatory scrutiny and competition, while successfully executing its metaverse strategy. Its future success hinges on balancing core businesses with innovative long-term projects.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Investor Relations
- Market Research Reports
- Analyst Estimates
- Third Party Industry Analysis
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Data may be subject to change without notice. Market share data is estimated.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Meta Platforms Inc.
Exchange NASDAQ | Headquaters Menlo Park, CA, United States | ||
IPO Launch date 2012-05-18 | Founder, Chairman & CEO Mr. Mark Elliot Zuckerberg | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 75945 | Website https://investor.atmeta.com |
Full time employees 75945 | Website https://investor.atmeta.com | ||
Meta Platforms, Inc. engages in the development of products that enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality and mixed reality headsets, augmented reality, and wearables worldwide. It operates through two segments, Family of Apps (FoA) and Reality Labs (RL). The FoA segment offers Facebook, which enables people to build community through feed, reels, stories, groups, marketplace, and other; Instagram that brings people closer through instagram feed, stories, reels, live, and messaging; Messenger, a messaging application for people to connect with friends, family, communities, and businesses across platforms and devices through text, audio, and video calls; Threads, an application for text-based updates and public conversations; and WhatsApp, a messaging application that is used by people and businesses to communicate and transact in a private way. The RL segment provides virtual, augmented, and mixed reality related products comprising consumer hardware, software, and content that help people feel connected, anytime, and anywhere. The company was formerly known as Facebook, Inc. and changed its name to Meta Platforms, Inc. in October 2021. The company was incorporated in 2004 and is headquartered in Menlo Park, California.
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