Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Meta Platforms Inc.(META)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for META
10/22/2026: META (1-star) is a SELL. SELL for 3 days. Simulated Profits (7.82%). Updated daily EoD!
Meta Platforms Inc. is a leading digital media and technology company that operates some of the world's most widely used social platforms. Its core business is exceptionally strong, driven by a highly effective, data-backed digital advertising model that generates consistent free cash flow. The company's primary growth story centers on integrating generative AI into its advertising and user experiences, alongside ambitious long-term bets in virtual and augmented reality. Key risks include intense competition for user attention, evolving global data privacy regulations, and the capital intensity of its research segments. The stock may suit growth-oriented investors, while the recent dividend initiation offers added appeal for those seeking long-term value.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Meta offers significant growth potential through AI-driven advertising and long-term digital ecosystem expansion. |
| Momentum investor | Strong fit while signal remains positive | The stock often exhibits strong price trends tied to revenue growth and earnings surprises. |
| Value investor | Mixed fit | While historically tech-heavy, the valuation has become more reasonable given its strong cash generation and dividend initiation. |
| Dividend investor | Mixed fit | The company has only recently initiated a dividend, offering a low initial yield compared to mature income stocks. |
| Low-risk investor | Weak fit | Meta experiences high price volatility and faces significant regulatory and competitive risks common to large-cap tech. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Technology stocks can see rapid price swings based on sentiment and macroeconomic data. |
| Valuation risk | Medium | Growth expectations are often priced into the stock, leaving little margin for earnings misses. |
| Competition risk (AI and social media) | High | The company faces constant threats to user time and ad revenue from competitors like TikTok and Google. |
| Business quality | Strong | Meta operates a high-margin, scalable business model with a vast, entrenched user network. |
| Dividend income | Low | Dividends are a nascent part of the return profile and are not the primary reason to hold the stock. |
| Execution risk | Medium / high | The shift toward AI and metaverse projects requires flawless execution and massive capital investment. |
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 0.06% | Avg. Invested days 45 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/22/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 1.78T USD | Price to earnings Ratio 23.8 | 1Y Target Price 817.87 |
Price to earnings Ratio 23.8 | 1Y Target Price 817.87 | ||
Volume (30-day avg) 21.8M shares | Beta 1.19 | 52 Weeks Range 519.37 - 779.82 | Updated Date 10/22/2026 |
52 Weeks Range 519.37 - 779.82 | Updated Date 10/22/2026 | ||
Dividends yield (FY) 0.30% | Basic EPS (TTM) 29.31 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Advertising | Targeted ads served across Facebook, Instagram, and Messenger ecosystems. | This is the primary engine of the company, leveraging user data to sell highly effective ads. |
| Reality Labs | VR/AR hardware (Quest) and metaverse-related software services. | A long-term, R&D-heavy segment that is currently operating at a significant loss. |
| Geographic Markets | Revenue generated globally, with North America and Europe typically contributing the highest average revenue per user. | Meta is a global company that benefits from diverse geographic engagement, though it remains sensitive to regional economic conditions. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-21 | When After Market | Estimate 6.52 | Actual 7.4 |
Profitability
Profit Margin 29.83% | Operating Margin (TTM) 34.83% |
Management Effectiveness
Return on Assets (TTM) 14.59% | Return on Equity (TTM) 29.85% |
Valuation
Trailing PE 23.8 | Forward PE 22.08 | Enterprise Value 1.92T | Price to Sales(TTM) 7.79 |
Enterprise Value 1.92T | Price to Sales(TTM) 7.79 | ||
Enterprise Value to Revenue 8.4 | Enterprise Value to EBITDA 17.08 | Shares Outstanding 2.21B | Shares Floating 2.20B |
Shares Outstanding 2.21B | Shares Floating 2.20B | ||
Percent Insiders 0.15 | Percent Institutions 79.09 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.