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CarGurus(CARG)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CARG
09/17/2026: CARG (1-star) is currently NOT-A-BUY. Pass it for now.
CarGurus is a prominent automotive marketplace platform that utilizes data-driven insights to help consumers and dealers buy and sell vehicles. The company's core strength lies in its widely-used consumer site and proprietary pricing algorithms, which provide a foundation for recurring subscription revenue. Its primary growth story involves evolving from a search portal into an integrated digital retail and wholesale ecosystem through platforms like CarOffer. Investors should monitor risks related to industry cyclicality, execution in the wholesale segment, and competition from other digital platforms. CarGurus may suit investors interested in digital marketplace growth, though it currently lacks dividends and remains sensitive to automotive market volatility.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company is focused on scaling digital retail and wholesale platforms in a large addressable market. |
| Momentum investor | Mixed fit | Momentum is conditional on positive market sentiment and sustained growth in marketplace traffic. |
| Value investor | Mixed fit | Valuation fluctuates based on cyclical automotive industry conditions. |
| Dividend investor | Weak fit | CarGurus does not pay a dividend as it prioritizes reinvestment. |
| Low-risk investor | Weak fit | The company is subject to cyclical industry volatility and execution risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is susceptible to shifts in automotive market sentiment. |
| Valuation risk | Medium | Market pricing depends on growth realization in newer business segments. |
| Competition risk (AI competition) | Medium / high | Advancements in AI search from generalist platforms could disrupt the niche auto search model. |
| Business quality | Medium | The platform has strong engagement, but faces cyclical industry pressures. |
| Dividend income | Low / none | Income investors will not find dividend payments here. |
| Execution risk | Medium | Successful integration of wholesale and retail offerings is critical to long-term performance. |
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -31.3% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.09B USD | Price to earnings Ratio 17.86 | 1Y Target Price 42 |
Price to earnings Ratio 17.86 | 1Y Target Price 42 | ||
Volume (30-day avg) 920.6K shares | Beta 1.16 | 52 Weeks Range 26.39 - 41.22 | Updated Date 09/17/2026 |
52 Weeks Range 26.39 - 41.22 | Updated Date 09/17/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.94 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Marketplace | Dealer subscription listings and advertising on CarGurus.com. | This is the core, stable revenue source that powers the business. |
| Wholesale | CarOffer digital exchange fees and services. | This is the growth engine intended to capture more of the dealer transaction cycle. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 17.86 | Forward PE 9.68 | Enterprise Value 3.15B | Price to Sales(TTM) 3.19 |
Enterprise Value 3.15B | Price to Sales(TTM) 3.19 | ||
Enterprise Value to Revenue 3.26 | Enterprise Value to EBITDA 11.01 | Shares Outstanding 75.31M | Shares Floating 72.89M |
Shares Outstanding 75.31M | Shares Floating 72.89M | ||
Percent Insiders 3 | Percent Institutions 108.79 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About CarGurus
Exchange NASDAQ | Headquarters Boston, MA, United States | ||
IPO Launch date 2017-10-12 | CEO, CFO, Interim Principal Financial & Accounting Officer, Treasurer & Director Mr. Jason M. Trevisan | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 1218 | Website https://www.cargurus.com |
Full time employees 1218 | Website https://www.cargurus.com | ||
CarGurus, Inc. operates an online automotive platform for buying and selling vehicles in the United States and internationally. The company offers dealer subscription fees, advertising from auto manufacturers and other brand advertisers, and partnerships with financing services companies. It provides an online automotive marketplace that connects large audience of car shoppers with extensive network of dealers, anchoring integrated suite of products. It also offers Digital Deal which allows consumers the option to start their vehicle purchase process online for eligible listings; Dealership Mode which provides consumers with on-the-lot support during visits to participating dealers through the CarGurus app; Sell My Car " Top Dealer Offers which allows dealers to make tailored trade-in offers; and IMV Scan enables dealers to scan a VIN using their smartphone to access IMV data; and PriceVantage, an advanced pricing software powered by machine learning that leverages real-time consumer demand. In addition, the company provides auto manufacturers and others advertiser products, such as brand reinforcement, category sponsorship, automobile segment exclusivity, and consumer segment exposure; Autolist, an online automotive marketplace through mobile applications and a website; and PistonHeads which is an automotive marketplace, auction platform, and editorial site for automotive enthusiasts. The company was formerly known as CarGurus LLC and changed its name to CarGurus, Inc. in June 2015. CarGurus, Inc. was founded in 2005 and is headquartered in Boston, Massachusetts.
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