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Upturn AI SWOT - About
CARG 
CarGurus (CARG)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/31/2025: CARG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $39.75
1 Year Target Price $39.75
| 6 | Strong Buy |
| 3 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -13.96% | Avg. Invested days 51 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.49B USD | Price to earnings Ratio 28.1 | 1Y Target Price 39.75 |
Price to earnings Ratio 28.1 | 1Y Target Price 39.75 | ||
Volume (30-day avg) 13 | Beta 1.52 | 52 Weeks Range 24.65 - 41.33 | Updated Date 11/1/2025 |
52 Weeks Range 24.65 - 41.33 | Updated Date 11/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.25 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-06 | When After Market | Estimate 0.56 | Actual - |
Profitability
Profit Margin 14.12% | Operating Margin (TTM) 24.53% |
Management Effectiveness
Return on Assets (TTM) 16.95% | Return on Equity (TTM) 29.25% |
Valuation
Trailing PE 28.1 | Forward PE 15.82 | Enterprise Value 3756709821 | Price to Sales(TTM) 3.79 |
Enterprise Value 3756709821 | Price to Sales(TTM) 3.79 | ||
Enterprise Value to Revenue 4.09 | Enterprise Value to EBITDA 17.6 | Shares Outstanding 85043939 | Shares Floating 83241580 |
Shares Outstanding 85043939 | Shares Floating 83241580 | ||
Percent Insiders 1.85 | Percent Institutions 103.11 |
Upturn AI SWOT
CarGurus
Company Overview
History and Background
CarGurus was founded in 2006 by Langley Steinert, a co-founder of TripAdvisor. It started as a blog and quickly evolved into an online automotive marketplace, leveraging data and analytics to provide transparency and value to car shoppers.
Core Business Areas
- Marketplace: Connects car shoppers with dealers, offering a comprehensive listing of new and used vehicles.
- Wholesale: Facilitates wholesale transactions between dealers through its CarOffer platform.
- Digital Marketing Solutions: Provides dealers with advertising and digital marketing solutions to enhance their online presence and drive sales.
Leadership and Structure
Jason Trevisan serves as the CEO. The organizational structure is typical of a technology company, with departments focused on engineering, product development, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- CarGurus Marketplace: A platform listing new and used vehicles for sale, providing price comparisons, dealer reviews, and vehicle specifications. Market share is estimated around 25-30% of online car shopping visits in the US. Competitors include AutoTrader, Cars.com, and Edmunds.
- CarOffer: A wholesale marketplace for dealers to buy and sell vehicles from each other. Revenue is derived from transaction fees. Competitors include ACV Auctions, Manheim, and OPENLANE.
- Digital Marketing Solutions (DMS): Advertising products such as Search Engine Marketing, Social Media Marketing, and Website Marketing solutions for car dealerships. Competitors include Dealer.com, CDK Global, and Sincro.
Market Dynamics
Industry Overview
The automotive retail industry is undergoing a significant transformation, driven by increasing online penetration, the rise of electric vehicles, and changing consumer preferences. The industry is highly competitive, with numerous online marketplaces and dealer groups vying for market share.
Positioning
CarGurus is positioned as a data-driven and transparent car shopping platform. Its competitive advantages include a large user base, extensive vehicle listings, and proprietary pricing algorithms.
Total Addressable Market (TAM)
The US automotive retail market is estimated to be worth over $1 trillion annually. CarGurus is positioned to capture a portion of this TAM through its online marketplace, wholesale platform, and digital marketing solutions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large user base
- Proprietary pricing algorithms
- Data-driven approach
- Expanding product offerings
Weaknesses
- Dependence on dealer relationships
- Exposure to economic cycles
- Competition from larger players
- Reliance on SEO for organic traffic
Opportunities
- Growth in online car shopping
- Expansion into new markets
- Development of new products and services
- Increasing adoption of electric vehicles
Threats
- Intense competition
- Economic downturns
- Changes in search engine algorithms
- Disruptive technologies
- Shifting consumer preferences
Competitors and Market Share
Key Competitors
- KMX
- AN
- PAG
- CVNA
Competitive Landscape
CarGurus competes with other online automotive marketplaces, dealer groups, and technology companies. Its advantages include a strong brand, a large user base, and a data-driven approach. Its disadvantages include dependence on dealer relationships and competition from larger players.
Major Acquisitions
CarOffer
- Year: 2021
- Acquisition Price (USD millions): 800
- Strategic Rationale: Accelerate CarGurus' entry into the wholesale automotive market and enhance its value proposition for dealers.
Growth Trajectory and Initiatives
Historical Growth: CarGurus has experienced strong growth in revenue and user base over the past decade, driven by the increasing adoption of online car shopping. The CarOffer acquisition also significantly contributed to growth.
Future Projections: Analysts project continued growth for CarGurus, driven by the growth of online car shopping and the company's expansion into new markets and product categories.
Recent Initiatives: Recent strategic initiatives include the expansion of the CarOffer platform, the development of new digital marketing solutions, and investments in technology and infrastructure.
Summary
CarGurus is a leading online automotive marketplace with a strong brand and a large user base. It's wholesale acquisition via CarOffer is performing well, as are the recent digital marketing campaigns. The company faces intense competition and is exposed to economic cycles. Growth from EV sales will be key.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
- Third party marketing reports
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About CarGurus
Exchange NASDAQ | Headquaters Boston, MA, United States | ||
IPO Launch date 2017-10-12 | CEO, CFO, Principal Accounting Officer & Director Mr. Jason M. Trevisan | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 1282 | Website https://www.cargurus.com |
Full time employees 1282 | Website https://www.cargurus.com | ||
CarGurus, Inc. operates an online automotive platform for buying and selling vehicles in the United States and internationally. It operates through two segments, U.S. Marketplace and Digital Wholesale. The company provides an online automotive marketplace that allows customers to search for new and used car listings from its dealers; and connects dealers to a large audience of informed and engaged consumers while providing dealers with actionable data-based insights. It also offers Digital Deal which allows shoppers to start purchase from a VDP on eligible listings that provides them with purchase options; Finance in Advance, where eligible consumers can pre-qualify for financing on cars from dealerships that offer financing from partners; Sell My Car " Top Dealer Offers which allows dealers to make tailored trade-in offers; and Sell My Car " Instant Max Cash Offer which allows consumers to sell vehicles to dealers online. In addition, the company provides dealer listings and data insights products; auto manufacturers and others advertiser products, such as brand reinforcement, category sponsorship, automobile segment exclusivity, and consumer segment exposure; Autolist, an online automotive marketplace through mobile applications and a website; and PistonHeads which is an automotive marketplace, auction platform, and editorial site for automotive enthusiasts. The company was formerly known as CarGurus LLC and changed its name to CarGurus, Inc. in June 2015. CarGurus, Inc. was founded in 2005 and is headquartered in Boston, Massachusetts.
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