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CarGurus (CARG)



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Upturn Advisory Summary
07/02/2025: CARG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $38.92
1 Year Target Price $38.92
6 | Strong Buy |
3 | Buy |
4 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -4.55% | Avg. Invested days 51 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.33B USD | Price to earnings Ratio 90.95 | 1Y Target Price 38.92 |
Price to earnings Ratio 90.95 | 1Y Target Price 38.92 | ||
Volume (30-day avg) 13 | Beta 1.45 | 52 Weeks Range 21.65 - 41.33 | Updated Date 07/2/2025 |
52 Weeks Range 21.65 - 41.33 | Updated Date 07/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-06-05 | When After Market | Estimate 0.423 | Actual 0.46 |
Profitability
Profit Margin 4.28% | Operating Margin (TTM) 20.32% |
Management Effectiveness
Return on Assets (TTM) 14.21% | Return on Equity (TTM) 7.98% |
Valuation
Trailing PE 90.95 | Forward PE 16.13 | Enterprise Value 3357655127 | Price to Sales(TTM) 3.68 |
Enterprise Value 3357655127 | Price to Sales(TTM) 3.68 | ||
Enterprise Value to Revenue 3.72 | Enterprise Value to EBITDA 17.5 | Shares Outstanding 84630400 | Shares Floating 82907607 |
Shares Outstanding 84630400 | Shares Floating 82907607 | ||
Percent Insiders 2.24 | Percent Institutions 105.89 |
Upturn AI SWOT
CarGurus

Company Overview
History and Background
CarGurus was founded in 2006 by Langley Steinert, also a co-founder of TripAdvisor. It started as a car shopping advice website and evolved into an online automotive marketplace connecting buyers and sellers of new and used cars.
Core Business Areas
- Marketplace: Connects buyers and sellers of new and used cars through its online marketplace. This includes listings, search functionality, and tools to help buyers evaluate vehicles.
- Digital Advertising Solutions: Provides advertising solutions for dealerships and automotive manufacturers to reach potential car buyers on the CarGurus platform.
- Wholesale: CarOffer, a wholesale platform facilitating transactions among dealers.
Leadership and Structure
Jason Trevisan is the CEO. The company has a typical corporate structure with departments focused on technology, sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Used Car Listings: CarGurus is known for its extensive used car listings, providing detailed information about vehicle history, pricing, and seller ratings. Competitors: Autotrader, Cars.com, Craigslist, Facebook Marketplace. Market share data is difficult to ascertain as reports often combine new and used car listings platforms.
- New Car Listings: CarGurus also offers new car listings with pricing and inventory information from dealerships. Competitors: Autotrader, Edmunds, KBB.com.
- Dealer Advertising Products: A variety of tools to help auto dealers advertise and manage their listings. Competitors: Sincro, Dealer Inspire, CDK Global.
- CarOffer Wholesale: A platform for dealers to buy and sell inventory amongst themselves. Competitors: ACV Auctions, Manheim.
Market Dynamics
Industry Overview
The online automotive marketplace is a competitive and evolving industry, driven by increasing internet adoption and the shift towards digital car buying. It's influenced by factors such as economic conditions, consumer preferences, and technological advancements.
Positioning
CarGurus positions itself as a data-driven marketplace that provides transparency and empowers car shoppers with information to make informed decisions. Its competitive advantage lies in its pricing analysis and dealer ratings.
Total Addressable Market (TAM)
The TAM for automotive advertising and online car sales is estimated to be in the hundreds of billions of dollars globally. CarGurus is positioned to capture a portion of this market through its marketplace and advertising solutions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large user base
- Data-driven pricing analysis
- Dealer ratings
- CarOffer wholesale business
Weaknesses
- Dependence on dealer advertising revenue
- Competition from larger players
- Potential impact from economic downturns
- Fluctuations in inventory levels
Opportunities
- Expanding into new markets
- Developing new products and services
- Increasing monetization of user base
- Further integration of CarOffer
- Growth of online car buying trends
Threats
- Increased competition
- Changes in search engine algorithms
- Economic downturns
- Changes in consumer preferences
- Emerging alternative car buying platforms
Competitors and Market Share
Key Competitors
- TrueCar (TRUE)
- Cars.com (CARS)
- Autotrader (Owned by Cox Automotive, private)
Competitive Landscape
CarGurus competes with other online automotive marketplaces and advertising platforms. Its advantages include its data-driven approach and dealer ratings, while its disadvantages may include competition from larger players with greater resources.
Major Acquisitions
CarOffer
- Year: 2021
- Acquisition Price (USD millions): 800
- Strategic Rationale: Expanded CarGurus' capabilities into the wholesale market and provided dealers with more inventory management solutions.
Growth Trajectory and Initiatives
Historical Growth: CarGurus has demonstrated strong historical growth in revenue and user base, driven by its marketplace and advertising solutions.
Future Projections: Analyst estimates for future growth vary depending on market conditions and company performance. Factors such as increased online car buying and expansion into new markets could drive future growth.
Recent Initiatives: Recent initiatives may include product development, marketing campaigns, and strategic partnerships.
Summary
CarGurus is a well-established player in the online automotive marketplace with a strong brand and a large user base. Its data-driven approach and dealer ratings are key strengths. It faces competition from larger players and needs to adapt to evolving market trends. Continued innovation and strategic acquisitions will be crucial for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- CarGurus Investor Relations
- Third-party market research reports
- Financial news sources
- Company press releases
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is approximate and may vary depending on the source. Financial data should be verified with official company filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About CarGurus
Exchange NASDAQ | Headquaters Boston, MA, United States | ||
IPO Launch date 2017-10-12 | CEO, CFO, Principal Accounting Officer & Director Mr. Jason M. Trevisan | ||
Sector Consumer Cyclical | Industry Auto & Truck Dealerships | Full time employees 1282 | Website https://www.cargurus.com |
Full time employees 1282 | Website https://www.cargurus.com |
CarGurus, Inc. operates an online automotive platform for buying and selling vehicles in the United States and internationally. It operates through two segments, U.S. Marketplace and Digital Wholesale. The company provides an online automotive marketplace that allows customers to search for new and used car listings from its dealers; and connects dealers to a large audience of informed and engaged consumers while providing dealers with actionable data-based insights. It also offers Digital Deal which allows shoppers to start purchase from a VDP on eligible listings that provides them with purchase options; Finance in Advance, where eligible consumers can pre-qualify for financing on cars from dealerships that offer financing from partners; Sell My Car " Top Dealer Offers which allows dealers to make tailored trade-in offers; and Sell My Car " Instant Max Cash Offer which allows consumers to sell vehicles to dealers online. In addition, the company provides dealer listings and data insights products; auto manufacturers and others advertiser products, such as brand reinforcement, category sponsorship, automobile segment exclusivity, and consumer segment exposure; Autolist, an online automotive marketplace through mobile applications and a website; and PistonHeads which is an automotive marketplace, auction platform, and editorial site for automotive enthusiasts. The company was formerly known as CarGurus LLC and changed its name to CarGurus, Inc. in June 2015. CarGurus, Inc. was founded in 2005 and is headquartered in Boston, Massachusetts.
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