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CATO logo CATO
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Cato Corporation (CATO)

Upturn stock ratingUpturn stock rating
$4.18
Last Close (24-hour delay)
Profit since last BUY12.97%
upturn advisory
WEAK BUY
BUY since 37 days
  • BUY Advisory
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  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
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Upturn Advisory Summary

10/14/2025: CATO (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type Stock
Historic Profit -64.72%
Avg. Invested days 26
Today’s Advisory WEAK BUY
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 10/14/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 54.47M USD
Price to earnings Ratio -
1Y Target Price 23
Price to earnings Ratio -
1Y Target Price 23
Volume (30-day avg) -
Beta 0.79
52 Weeks Range 2.19 - 6.70
Updated Date 06/29/2025
52 Weeks Range 2.19 - 6.70
Updated Date 06/29/2025
Dividends yield (FY) 18.09%
Basic EPS (TTM) -1.34

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -4%
Operating Margin (TTM) 1.78%

Management Effectiveness

Return on Assets (TTM) -4.17%
Return on Equity (TTM) -14.22%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 107115138
Price to Sales(TTM) 0.08
Enterprise Value 107115138
Price to Sales(TTM) 0.08
Enterprise Value to Revenue 0.17
Enterprise Value to EBITDA 22.38
Shares Outstanding 17973400
Shares Floating 13553370
Shares Outstanding 17973400
Shares Floating 13553370
Percent Insiders 18.19
Percent Institutions 36.99

ai summary icon Upturn AI SWOT

Cato Corporation

stock logo

Company Overview

overview logo History and Background

The Cato Corporation was founded in 1946 by Wayland Cato, Sr. It started as a single store and has grown to a multi-store retailer of fashion and value-priced apparel and accessories. The company primarily operates in the southeastern United States.

business area logo Core Business Areas

  • Cato Fashions: This segment offers fashion apparel and accessories for women. It focuses on providing current trends at affordable prices.
  • Vittorio Starda: This segment offers apparel for the more sophisticated customer. They offer fashion for an older demographic.
  • It's Fashion Metro: This segment offers fashion apparel and accessories for women and children. It focuses on providing even lower prices for the cost conscious consumer.

leadership logo Leadership and Structure

The leadership team consists of the CEO, CFO, and other executive officers. The organizational structure includes departments for merchandising, operations, marketing, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Women's Apparel: This includes a variety of clothing items like dresses, tops, bottoms, and outerwear. Cato's market share in women's apparel is difficult to pinpoint precisely, but they compete with many larger retailers and direct-to-consumer brands. Competitors include TJ Maxx (TJX), Ross Stores (ROST), and Walmart (WMT).
  • Accessories: This includes jewelry, handbags, shoes, and other fashion accessories. Market share data is not readily available, but the accessories segment is highly competitive. Competitors include H&M (STO: HM B), Forever 21, and Amazon (AMZN).

Market Dynamics

industry overview logo Industry Overview

The retail apparel industry is highly competitive and subject to changing consumer preferences, economic conditions, and seasonal trends. The industry is also experiencing a shift towards online shopping and direct-to-consumer brands.

Positioning

Cato Corporation positions itself as a value-priced retailer targeting budget-conscious shoppers in smaller markets. Its competitive advantage lies in its store network in underserved areas and its focus on affordability.

Total Addressable Market (TAM)

The total addressable market for apparel and accessories in the U.S. is estimated to be hundreds of billions of dollars annually. Cato Corporation captures a small percentage of this TAM due to its specific target market and store locations.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition in its target markets
  • Extensive store network in underserved areas
  • Focus on value-priced apparel
  • Experienced management team

Weaknesses

  • Limited online presence
  • Dependence on brick-and-mortar stores
  • Vulnerable to economic downturns
  • Smaller marketing budget compared to larger competitors

Opportunities

  • Expanding online sales channels
  • Introducing new product categories
  • Increasing brand awareness through social media marketing
  • Entering new geographic markets

Threats

  • Increased competition from online retailers
  • Changing consumer preferences
  • Economic recession
  • Supply chain disruptions

Competitors and Market Share

competitor logo Key Competitors

  • TJX
  • ROST
  • GPS
  • WMT

Competitive Landscape

Cato Corporation faces intense competition from larger retailers with greater resources. Its competitive advantage lies in its focus on value pricing and its store network in underserved areas. It needs to strengthen its online presence to compete effectively.

Growth Trajectory and Initiatives

Historical Growth: Cato Corporation's growth has been steady but not spectacular, reflecting the mature nature of the retail apparel industry and its focus on value pricing.

Future Projections: Future growth projections depend on the company's ability to adapt to changing consumer preferences, expand its online presence, and manage its expenses effectively. Analyst estimates vary.

Recent Initiatives: Recent initiatives may include store renovations, expansion of online offerings, and marketing campaigns aimed at attracting new customers.

Summary

Cato Corporation is a value-priced apparel retailer with a strong presence in smaller markets. Its strengths include brand recognition and an established store network. It faces challenges from online competition and changing consumer preferences, and needs to expand it's digital presence. The company could benefit from exploring new product categories.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Industry reports
  • Market research data

Disclaimers:

The data provided is for informational purposes only and should not be considered investment advice. Market share data are estimates and may vary depending on the source.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Cato Corporation

Exchange NYSE
Headquaters Charlotte, NC, United States
IPO Launch date 1987-04-23
Chairman, President & CEO Mr. John P. Derham Cato
Sector Consumer Cyclical
Industry Apparel Retail
Full time employees 7000
Full time employees 7000

The Cato Corporation, together with its subsidiaries, operates as a specialty retailer of fashion apparel and accessories primarily in the southeastern United States. It operates through two segments, Retail and Credit. The company's stores and e-commerce websites offer a range of apparel and accessories, including dressy, career, and casual sportswear; and dresses, coats, shoes, lingerie, costume jewelry, and handbags, as well as men's wear, and lines for kids and infants. It operates its stores and e-commerce websites under the Cato, Cato Fashions, Cato Plus, It's Fashion, It's Fashion Metro, and Versona names. It also provides credit card services and layaway plans for customers. The Cato Corporation was incorporated in 1946 and is headquartered in Charlotte, North Carolina.