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Upturn AI SWOT - About
KSS 
Kohl\'s Corporation (KSS)
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Upturn Advisory Summary
08/28/2025: KSS (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
16 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $14.28
1 Year Target Price $14.28
| 1 | Strong Buy |
| 0 | Buy |
| 7 | Hold |
| 6 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 33.05% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.72B USD | Price to earnings Ratio 8.1 | 1Y Target Price 14.28 |
Price to earnings Ratio 8.1 | 1Y Target Price 14.28 | ||
Volume (30-day avg) 16 | Beta 1.75 | 52 Weeks Range 5.96 - 21.39 | Updated Date 08/29/2025 |
52 Weeks Range 5.96 - 21.39 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 5.69% | Basic EPS (TTM) 1.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-27 | When - | Estimate 0.2973 | Actual 1.35 |
Profitability
Profit Margin 1.32% | Operating Margin (TTM) 4.54% |
Management Effectiveness
Return on Assets (TTM) 2.31% | Return on Equity (TTM) 5.39% |
Valuation
Trailing PE 8.1 | Forward PE 48.08 | Enterprise Value 8404080606 | Price to Sales(TTM) 0.11 |
Enterprise Value 8404080606 | Price to Sales(TTM) 0.11 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA 6.57 | Shares Outstanding 112042000 | Shares Floating 110793760 |
Shares Outstanding 112042000 | Shares Floating 110793760 | ||
Percent Insiders 3.07 | Percent Institutions 106.6 |
Upturn AI SWOT
Kohl's Corporation
Company Overview
History and Background
Kohl's Corporation was founded in 1962 by the Kohl family as a grocery store chain, and its first department store opened in 1962. It expanded throughout the Midwest and eventually became a national retail chain.
Core Business Areas
- Retail Department Stores: Kohl's operates department stores selling apparel, footwear, accessories, beauty products, and home goods.
- E-commerce: Kohl's offers a significant online shopping platform, providing customers access to its products through Kohls.com.
- Credit Card Services: Kohl's provides credit card services through its proprietary Kohl's Card, offering customers rewards and benefits.
Leadership and Structure
The leadership team includes the CEO, CFO, and other key executives. The organizational structure typically includes departments for merchandising, marketing, finance, operations, and technology.
Top Products and Market Share
Key Offerings
- Apparel (Private Label & National Brands): Kohl's offers a wide range of apparel for men, women, and children, including both private label brands (e.g., Sonoma Goods for Life, Apt. 9) and national brands (e.g., Nike, Adidas). Market share data specific to Kohl's apparel is difficult to isolate, but the apparel market is highly competitive, with major players like Target (TGT) and Walmart (WMT).
- Home Goods: Kohl's sells home goods such as bedding, kitchenware, and decorative items. Competitors include Bed Bath & Beyond (BBBY) and HomeGoods (TJX).
- Footwear: Footwear sales make up a substantial portion of Kohl's Revenue. The main competitors are Foot Locker (FL) and DSW (DSW).
Market Dynamics
Industry Overview
The retail industry is currently characterized by increasing e-commerce penetration, changing consumer preferences, and a focus on omnichannel experiences.
Positioning
Kohl's positions itself as a value-oriented department store, offering a mix of national and private-label brands. It emphasizes convenience and customer service.
Total Addressable Market (TAM)
The total addressable market for department stores and apparel retail is estimated to be in the hundreds of billions of dollars annually in the US. Kohl's captures a portion of this market, focusing on a value-driven customer segment.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Loyalty program (Kohl's Rewards)
- Strategic partnerships (e.g., Sephora)
- Extensive store network
Weaknesses
- Inconsistent inventory management
- Over-reliance on promotions
- Slow e-commerce growth compared to competitors
- Declining sales in some store locations
Opportunities
- Expanding online presence and capabilities
- Further developing private label brands
- Entering new markets or segments
- Enhancing customer experience through technology
Threats
- Increasing competition from online retailers
- Changing consumer preferences and fashion trends
- Economic downturns impacting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- M (Macy's)
- JWN (Nordstrom)
- TGT (Target)
- WMT (Walmart)
Competitive Landscape
Kohl's competes with a mix of department stores, discount retailers, and online retailers. Its advantages include its loyalty program and strategic partnerships. Disadvantages include increased competition and pressure from online retailers.
Growth Trajectory and Initiatives
Historical Growth: Kohl's growth has been impacted by competition and shifting retail trends.
Future Projections: Analyst projections vary, but generally anticipate moderate growth or stabilization.
Recent Initiatives: Recent initiatives include partnerships with Sephora, focusing on online growth, optimizing inventory management, and enhancing the customer experience.
Summary
Kohl's faces challenges in a competitive retail landscape, but its loyalty program and partnerships are strengths. It must focus on improving online sales and supply chain efficiencies. Competitors like Walmart and Amazon pose threats, but strategic initiatives could drive growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data is subject to change. The financial information is not current and does not provide the most up-to-date information for the company.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kohl's Corporation
Exchange NYSE | Headquaters Menomonee Falls, WI, United States | ||
IPO Launch date 1992-05-18 | Interim CEO & Director Mr. Michael J. Bender | ||
Sector Consumer Cyclical | Industry Department Stores | Full time employees 87000 | Website https://www.kohls.com |
Full time employees 87000 | Website https://www.kohls.com | ||
Kohl's Corporation operates as an omnichannel retailer in the United States. It offers apparel, footwear, accessories, beauty products, and home products through its stores and website. The company provides its products primarily under the brand names of Apt. 9, Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, as well as LC Lauren Conrad, Nine West, and Simply Vera Vera Wang. Kohl's Corporation was founded in 1988 and is headquartered in Menomonee Falls, Wisconsin.
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