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KSS 
Kohl\'s Corporation (KSS)
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Upturn Advisory Summary
11/28/2025: KSS (3-star) is a STRONG-BUY. BUY since 16 days. Simulated Profits (46.81%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
16 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $20.7
1 Year Target Price $20.7
| 1 | Strong Buy |
| 0 | Buy |
| 7 | Hold |
| 6 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 95.53% | Avg. Invested days 32 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 11/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.76B USD | Price to earnings Ratio 14.21 | 1Y Target Price 20.7 |
Price to earnings Ratio 14.21 | 1Y Target Price 20.7 | ||
Volume (30-day avg) 16 | Beta 1.53 | 52 Weeks Range 5.91 - 24.91 | Updated Date 11/30/2025 |
52 Weeks Range 5.91 - 24.91 | Updated Date 11/30/2025 | ||
Dividends yield (FY) 2.07% | Basic EPS (TTM) 1.73 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-25 | When Before Market | Estimate 0.27 | Actual 0.07 |
Profitability
Profit Margin 1.24% | Operating Margin (TTM) 2.15% |
Management Effectiveness
Return on Assets (TTM) 2.09% | Return on Equity (TTM) 5.04% |
Valuation
Trailing PE 14.21 | Forward PE 32.15 | Enterprise Value 9413916454 | Price to Sales(TTM) 0.17 |
Enterprise Value 9413916454 | Price to Sales(TTM) 0.17 | ||
Enterprise Value to Revenue 0.6 | Enterprise Value to EBITDA 7.55 | Shares Outstanding 112074683 | Shares Floating 110708640 |
Shares Outstanding 112074683 | Shares Floating 110708640 | ||
Percent Insiders 3.05 | Percent Institutions 97.56 |
Upturn AI SWOT
Kohl's Corporation
Company Overview
History and Background
Kohl's Corporation was founded by Polish immigrant John Michael Kohl in 1962 as a grocery store chain. It evolved into a department store in 1962 and expanded rapidly in the 1980s and 1990s, becoming a national retailer.
Core Business Areas
- Retail: The primary segment involves operating department stores offering apparel, footwear, accessories, home goods, and beauty products. Focuses on private and national brands catering to middle-income families.
- E-commerce: Kohl's operates an online platform (Kohls.com) providing a wide range of products available in-store, plus online exclusives. This includes Buy Online, Pick Up In Store (BOPIS) service.
- Credit: Kohl's offers private label credit cards, providing loyalty rewards and discounts to cardholders, driving customer engagement and sales.
Leadership and Structure
The CEO is Tom Kingsbury. Kohl's has a hierarchical organizational structure with various departments including merchandising, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Apparel (Private Label): Kohl's offers various private label apparel brands, including Apt. 9, Sonoma Goods for Life, and Croft & Barrow. These brands compete with other mid-tier brands such as those sold at Macy's and JCPenney. Market share data is difficult to precisely pinpoint due to the fragmented nature of the apparel market and the fact that these are private label brands. Competitors: Macy's (M), JCPenney (JCPNQ), Target (TGT), Walmart (WMT).
- Footwear: Kohl's offers a wide selection of footwear from brands like Nike, Adidas, and Skechers, as well as private-label brands. Competitors: Foot Locker (FL), DSW (DSW), Dick's Sporting Goods (DKS).
- Home Goods: Kohl's sells home goods like bedding, kitchenware, and decor. Competitors: Bed Bath & Beyond (BBBYQ), Target (TGT), Walmart (WMT), HomeGoods (TJX).
- Beauty Products: Kohl's sells beauty products, including makeup, skincare, and fragrances. The company partners with Sephora to open Sephora at Kohl's stores, selling brands that are not available otherwise at Kohl's. Competitors: Ulta Beauty (ULTA), Sephora (LVMUY), Department stores such as Macy's (M).
Market Dynamics
Industry Overview
The retail industry is highly competitive and impacted by economic trends, changing consumer preferences, and the growth of e-commerce. Department stores face challenges from online retailers and fast-fashion brands.
Positioning
Kohl's positions itself as a value-oriented department store targeting middle-income families. Its competitive advantages include its store network, private label brands, and loyalty program.
Total Addressable Market (TAM)
The US apparel, footwear, and accessories market is estimated to be in the hundreds of billions of dollars annually. Kohl's captures a small percentage of this TAM. The company is focusing on enhancing its online presence and store experience to increase its market share. Total US retail sales in 2023 amounted to about $7.09 trillion.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive store network
- Loyalty program (Kohl's Rewards)
- Partnership with Sephora
- Private label brands offering good value
Weaknesses
- Inconsistent store experience
- Dependence on promotional pricing
- Underdeveloped e-commerce platform compared to competitors
- Declining foot traffic to physical stores
Opportunities
- Expand e-commerce offerings
- Enhance omnichannel capabilities
- Further develop private label brands
- Increase partnerships with other retailers and brands
- Expand its Sephora at Kohl's concept
Threats
- Intense competition from online retailers
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
- Increased operating costs
Competitors and Market Share
Key Competitors
- M
- JCPNQ
- TGT
- WMT
- JWN
- KSS
Competitive Landscape
Kohl's faces competition from department stores, discount retailers, and online marketplaces. It must differentiate itself through its value proposition, private label brands, and customer experience. Kohl's has an advantage with its partnership with Sephora to bring in high end beauty products to their stores
Growth Trajectory and Initiatives
Historical Growth: Kohl's historical growth has been moderate, with periods of expansion followed by challenges from changing consumer behavior and increased competition.
Future Projections: Future projections would depend on analyst estimates and factors like the success of strategic initiatives.
Recent Initiatives: Recent initiatives include expanding its Sephora partnership, focusing on omnichannel capabilities, and streamlining operations.
Summary
Kohl's is a value-oriented department store that has faced challenges in recent years due to increased competition and changing consumer preferences. Its partnership with Sephora is a positive step, but it needs to continue to invest in its e-commerce platform and improve the in-store experience. The company needs to look out for increasing online competition from the big players as well as competition from fast fashion retailers. Kohl's must adapt to the changing retail landscape to remain competitive.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Industry Analysis
- Company Press Releases
Disclaimers:
This analysis is based on available information and estimates. Actual results may vary. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kohl's Corporation
Exchange NYSE | Headquaters Menomonee Falls, WI, United States | ||
IPO Launch date 1992-05-18 | Interim CEO & Director Mr. Michael J. Bender | ||
Sector Consumer Cyclical | Industry Department Stores | Full time employees 87000 | Website https://www.kohls.com |
Full time employees 87000 | Website https://www.kohls.com | ||
Kohl's Corporation operates as an omnichannel retailer in the United States. It offers apparel, footwear, accessories, beauty products, and home products through its stores and website. The company provides its products primarily under the brand names of Apt. 9, Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, as well as LC Lauren Conrad, Nine West, and Simply Vera Vera Wang. Kohl's Corporation was founded in 1988 and is headquartered in Menomonee Falls, Wisconsin.
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