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Upturn AI SWOT - About
KSS 
Kohl\'s Corporation (KSS)
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Upturn Advisory Summary
09/17/2025: KSS (3-star) is a STRONG-BUY. BUY since 72 days. Simulated Profits (105.48%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
16 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $14.71
1 Year Target Price $14.71
| 1 | Strong Buy |
| 0 | Buy |
| 7 | Hold |
| 6 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 50.37% | Avg. Invested days 32 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.93B USD | Price to earnings Ratio 9.27 | 1Y Target Price 14.71 |
Price to earnings Ratio 9.27 | 1Y Target Price 14.71 | ||
Volume (30-day avg) 16 | Beta 1.77 | 52 Weeks Range 5.91 - 21.23 | Updated Date 09/17/2025 |
52 Weeks Range 5.91 - 21.23 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 5.26% | Basic EPS (TTM) 1.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-27 | When Before Market | Estimate 0.3 | Actual 1.35 |
Profitability
Profit Margin 1.32% | Operating Margin (TTM) 4.54% |
Management Effectiveness
Return on Assets (TTM) 2.31% | Return on Equity (TTM) 5.39% |
Valuation
Trailing PE 9.27 | Forward PE 40.82 | Enterprise Value 8548043471 | Price to Sales(TTM) 0.12 |
Enterprise Value 8548043471 | Price to Sales(TTM) 0.12 | ||
Enterprise Value to Revenue 0.54 | Enterprise Value to EBITDA 6.68 | Shares Outstanding 112074683 | Shares Floating 110867639 |
Shares Outstanding 112074683 | Shares Floating 110867639 | ||
Percent Insiders 3.07 | Percent Institutions 106.6 |
Upturn AI SWOT
Kohl's Corporation
Company Overview
History and Background
Kohl's Corporation was founded in 1962 by Maxwell Kohl as a supermarket chain, later expanding into department stores in 1962. It became a public company in 1992 and has grown to become a major retailer.
Core Business Areas
- Retail Sales: This segment includes the sale of apparel, footwear, accessories, beauty, and home products through Kohl's department stores and its online platform.
Leadership and Structure
The company is led by its CEO and a board of directors. The organizational structure includes departments for merchandising, marketing, finance, operations, and technology.
Top Products and Market Share
Key Offerings
- Apparel: Kohl's offers a wide range of apparel for men, women, and children, including private-label brands and national brands like Nike and Adidas. Competitors include Macy's, Target and Walmart.
- Footwear: Kohl's sells footwear for various occasions and activities. Competitors include Foot Locker, DSW, and department stores.
- Home Goods: Kohl's sells home goods, including bedding, bath products, and kitchenware. Competitors include Bed Bath & Beyond, Target and Walmart.
- Beauty Products: Kohl's sells beauty products. Sephora is a major partner within Kohl's stores. Competitors include Ulta and Sephora
Market Dynamics
Industry Overview
The retail industry is highly competitive and subject to changing consumer preferences and economic conditions. E-commerce continues to grow, impacting brick-and-mortar retailers.
Positioning
Kohl's positions itself as a value-oriented department store chain. Its competitive advantages include a loyalty program and partnerships with brands like Sephora and Amazon.
Total Addressable Market (TAM)
The total addressable market for department stores and retail apparel is significant. Kohl's is positioned to capture a portion of this market through its strategic initiatives and brand partnerships.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive store network
- Loyalty program
- Strategic partnerships (e.g., Sephora)
- Growing online presence
Weaknesses
- Inconsistent sales performance
- High operating costs
- Dependence on promotions
- Inventory management challenges
Opportunities
- Expanding online sales
- Enhancing customer experience
- Developing new product categories
- Leveraging data analytics
- Strengthening partnerships
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
- Inflation
Competitors and Market Share
Key Competitors
- M
- JWN
- TGT
- WMT
Competitive Landscape
Kohl's faces stiff competition from department stores, big-box retailers, and online retailers. To differentiate, Kohl's is increasing partnerships with big brands. However, cost competitiveness remains a challenge.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends are to be determined once financial data is retrieved.
Future Projections: Future projections are to be determined once financial data is retrieved.
Recent Initiatives: Recent initiatives include expanding its partnership with Sephora and optimizing its store footprint.
Summary
Kohl's is a value-oriented department store with a strong brand presence and loyalty program. Its strategic partnerships and online initiatives are positives. However, it faces challenges including intense competition, inventory management, and changing consumer preferences. Kohl's needs to continue focusing on cost optimization and enhancing customer experience.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Public Filings
- Industry Reports
- Company Press Releases
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data are estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kohl's Corporation
Exchange NYSE | Headquaters Menomonee Falls, WI, United States | ||
IPO Launch date 1992-05-18 | Interim CEO & Director Mr. Michael J. Bender | ||
Sector Consumer Cyclical | Industry Department Stores | Full time employees 87000 | Website https://www.kohls.com |
Full time employees 87000 | Website https://www.kohls.com | ||
Kohl's Corporation operates as an omnichannel retailer in the United States. It offers apparel, footwear, accessories, beauty products, and home products through its stores and website. The company provides its products primarily under the brand names of Apt. 9, Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, as well as LC Lauren Conrad, Nine West, and Simply Vera Vera Wang. Kohl's Corporation was founded in 1988 and is headquartered in Menomonee Falls, Wisconsin.
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