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Upturn AI Summary - About
Kohl\'s Corporation(KSS)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for KSS
10/19/2026: KSS (3-star) is a STRONG-BUY. BUY for 9 days. Simulated Profits (6.56%). Updated daily EoD!
Kohl's Corporation is a well-established US department store retailer that focuses on providing family apparel, home goods, and beauty products. The company's strengths include a vast suburban store network and its successful partnership with Sephora, which helps attract younger customers and drive foot traffic. While the company holds a recognizable market position, it faces substantial risks from intense competition by discount retailers and a general shift toward online shopping. The stock may interest value-oriented or dividend-seeking investors, though the challenging retail environment and execution risks require monitoring of sales trends and margin stability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company is in a mature stage and faces significant competitive headwinds, limiting explosive growth potential. |
| Momentum investor | Weak fit | The stock has lacked consistent upward price momentum, making it less attractive for trend-following strategies. |
| Value investor | Mixed fit | While the stock may trade at lower multiples, the fundamental challenges in the retail sector require careful assessment of intrinsic value. |
| Dividend investor | Strong fit while signal remains positive | Kohl's has a history of prioritizing dividends, making it a potential candidate for income-focused portfolios. |
| Low-risk investor | Weak fit | The retail sector's inherent volatility and the company's turnaround risks make this a less suitable holding for risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | Retail sentiment often leads to significant price fluctuations in response to quarterly earnings. |
| Valuation risk | Medium | Investors must weigh the potential for a rebound against the risk of further multiple compression if earnings decline. |
| Competition risk (Omnichannel/Discount) | High | Aggressive pricing and convenience from Amazon and discount chains remain a major threat to margins. |
| Business quality | Medium | The company has a recognized brand but faces structural challenges common to the department store model. |
| Dividend income | Medium / high | Future dividends are subject to the company's ability to maintain sufficient free cash flow. |
| Execution risk | Medium / high | Successfully managing the transition to a more digital, beauty-focused retailer is critical. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 15.47% | Avg. Invested days 28 | Today’s Advisory Strong Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/19/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.45B USD | Price to earnings Ratio 9.64 | 1Y Target Price 18.88 |
Price to earnings Ratio 9.64 | 1Y Target Price 18.88 | ||
Volume (30-day avg) 4.1M shares | Beta 1.35 | 52 Weeks Range 11.22 - 24.48 | Updated Date 10/18/2026 |
52 Weeks Range 11.22 - 24.48 | Updated Date 10/18/2026 | ||
Dividends yield (FY) 2.23% | Basic EPS (TTM) 2.24 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Physical Retail | In-store sales of apparel, home goods, and beauty products. | Most revenue still comes from shoppers walking into physical stores. |
| E-Commerce | Online sales and omnichannel fulfillment. | Digital growth is vital as customers increasingly shop online. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 9.64 | Forward PE 8.5 | Enterprise Value 7.67B | Price to Sales(TTM) 0.16 |
Enterprise Value 7.67B | Price to Sales(TTM) 0.16 | ||
Enterprise Value to Revenue 0.5 | Enterprise Value to EBITDA 5.95 | Shares Outstanding 113.38M | Shares Floating 111.61M |
Shares Outstanding 113.38M | Shares Floating 111.61M | ||
Percent Insiders 4.01 | Percent Institutions 109.12 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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