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Upturn AI SWOT - About
KSS 
Kohl\'s Corporation (KSS)
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Upturn Advisory Summary
07/03/2025: KSS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
16 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $9.33
1 Year Target Price $9.33
| 1 | Strong Buy |
| 0 | Buy |
| 7 | Hold |
| 6 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -19.67% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/03/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.04B USD | Price to earnings Ratio 8.51 | 1Y Target Price 9.33 |
Price to earnings Ratio 8.51 | 1Y Target Price 9.33 | ||
Volume (30-day avg) 16 | Beta 1.69 | 52 Weeks Range 5.96 - 21.17 | Updated Date 07/4/2025 |
52 Weeks Range 5.96 - 21.17 | Updated Date 07/4/2025 | ||
Dividends yield (FY) 5.90% | Basic EPS (TTM) 1.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 0.75% | Operating Margin (TTM) 1.86% |
Management Effectiveness
Return on Assets (TTM) 2.31% | Return on Equity (TTM) 3.19% |
Valuation
Trailing PE 8.51 | Forward PE 58.14 | Enterprise Value 8257746781 | Price to Sales(TTM) 0.06 |
Enterprise Value 8257746781 | Price to Sales(TTM) 0.06 | ||
Enterprise Value to Revenue 0.51 | Enterprise Value to EBITDA 7 | Shares Outstanding 112042000 | Shares Floating 110771126 |
Shares Outstanding 112042000 | Shares Floating 110771126 | ||
Percent Insiders 3.07 | Percent Institutions 107.48 |
Upturn AI SWOT
Kohl's Corporation
Company Overview
History and Background
Kohl's Corporation was founded in 1962 by the Kohl family as a supermarket chain. It opened its first department store in 1962 and expanded rapidly throughout the 1980s and 1990s, focusing on value-oriented merchandise.
Core Business Areas
- Retail: Kohl's operates department stores offering apparel, footwear, accessories, home goods, and beauty products.
- E-commerce: Kohl's has a significant online presence through its website and mobile app, offering a similar range of products as its physical stores.
Leadership and Structure
The CEO is Tom Kingsbury. Kohl's has a traditional corporate structure with various departments overseeing merchandising, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Apparel: Kohl's offers a wide range of apparel for men, women, and children, including private label brands and national brands like Nike and Adidas. This is a high competition product line with companies like Target (TGT), Macy's (M), and Amazon (AMZN). Revenue tied to clothing sales would be approximately 40% of overall annual revenue. Data on market share isn't broken out specific to Kohl's.
- Home Goods: Kohl's sells home goods such as bedding, furniture, and kitchen appliances. Competitors in this space include Walmart (WMT), Target (TGT), and Bed Bath & Beyond (BBBY). Revenue tied to home goods sales would be approximately 20% of overall annual revenue. Data on market share isn't broken out specific to Kohl's.
- Footwear: Kohl's has an established revenue stream from its wide range of footwear options. Competitors in this space include Dick's Sporting Goods (DKS), Nordstrom (JWN) and Foot Locker (FL). Revenue tied to footwear would be approximately 15% of overall revenue. Data on market share isn't broken out specific to Kohl's.
Market Dynamics
Industry Overview
The retail industry is highly competitive and constantly evolving. Consumers are increasingly shopping online, and retailers must adapt to changing consumer preferences and technological advancements. Inflation has added pressure on retailers as consumers have cut back on spending.
Positioning
Kohl's positions itself as a value-oriented department store, offering a wide selection of merchandise at competitive prices. Its partnership with Sephora helps it attract customers looking for beauty products.
Total Addressable Market (TAM)
The US apparel and accessories market is estimated at over $300 billion. Kohl's captures a small part of the TAM, competing with much larger retailers.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Loyalty programs (Kohl's Rewards)
- Partnership with Sephora
- Extensive store network
Weaknesses
- Inconsistent sales performance
- Dependence on promotions and discounts
- High debt levels
- Inconsistent inventory issues
Opportunities
- Expanding online presence
- Enhancing customer experience
- Further developing private label brands
- Leveraging data analytics
Threats
- Increased competition from online retailers
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- M
- JWN
- TGT
- WMT
Competitive Landscape
Kohl's competes with a variety of retailers, including department stores, discount retailers, and online retailers. Its competitive advantage lies in its strong brand recognition, loyalty program, and partnership with Sephora.
Growth Trajectory and Initiatives
Historical Growth: Kohl's experienced moderate growth in the past, but has struggled in recent years due to changing consumer behavior and increased competition.
Future Projections: Analysts expect modest revenue growth and improved profitability in the coming years, driven by cost-cutting measures and strategic initiatives.
Recent Initiatives: Kohl's is focused on improving its online presence, enhancing its loyalty program, and expanding its partnership with Sephora.
Summary
Kohl's Corporation is currently facing significant headwinds, resulting in declining revenues and profits. While the partnership with Sephora and strong brand recognition are positives, the company needs to reduce its debt and effectively manage its online presence to compete with larger retailers. Recent cost-cutting initiatives and strategic efforts to enhance customer experience can help to improve its competitive position. The fluctuating dividend history is a concern, and Kohl's must focus on restoring profitability and stability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K reports)
- Earnings Transcripts
- Market Research Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market data is based on estimates and publicly available information as of October 27, 2024, and may be subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Kohl's Corporation
Exchange NYSE | Headquaters Menomonee Falls, WI, United States | ||
IPO Launch date 1992-05-18 | Interim CEO & Director Mr. Michael J. Bender | ||
Sector Consumer Cyclical | Industry Department Stores | Full time employees 87000 | Website https://www.kohls.com |
Full time employees 87000 | Website https://www.kohls.com | ||
Kohl's Corporation operates as an omnichannel retailer in the United States. It offers apparel, footwear, accessories, beauty products, and home products through its stores and website. The company provides its products primarily under the brand names of Apt. 9, Croft & Barrow, Jumping Beans, SO, Sonoma Goods for Life, and Tek Gear, as well as LC Lauren Conrad, Nine West, and Simply Vera Vera Wang. Kohl's Corporation was founded in 1988 and is headquartered in Menomonee Falls, Wisconsin.
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