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Upturn AI Summary - About
Cracker Barrel Old Country Store(CBRL)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CBRL
10/02/2026: CBRL (5-star) is currently NOT-A-BUY. Pass it for now.
Cracker Barrel is a long-standing operator of combined restaurant and retail stores, recognized for its homestyle meals and gift shops. The company benefits from a distinct, nostalgic brand identity and deep customer loyalty, which historically supported consistent dividend distributions. Its primary growth opportunity lies in revitalizing the core brand and expanding its fast-casual Maple Street Biscuit concept. However, the business faces significant challenges including an aging demographic, high labor costs, and intense competition from more agile dining alternatives. For investors, the company represents a mature income-oriented stock, requiring careful monitoring of operational efficiency and the success of ongoing brand modernization initiatives.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company is in a mature phase with limited high-growth prospects. |
| Momentum investor | Weak fit | Current trends do not strongly support a momentum-based narrative. |
| Value investor | Mixed fit | Valuation levels may appear attractive to some, but growth concerns persist. |
| Dividend investor | Strong fit | Historically consistent dividend distributions make it relevant for income-focused portfolios. |
| Low-risk investor | Mixed fit | The company faces market volatility and operational headwinds typical of the restaurant sector. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Restaurant stocks can fluctuate significantly based on consumer confidence and commodity costs. |
| Valuation risk | Medium | Current market pricing reflects cautious expectations regarding future growth. |
| Competition risk (Family Dining) | High | Intense rivalry from fast-casual and quick-service chains pressures market share. |
| Business quality | Medium | The unique, integrated business model provides a competitive moat, though execution is critical. |
| Dividend income | Medium | Dividends are subject to the company's ability to maintain cash flow in a difficult operating environment. |
| Execution risk | Medium / high | Successful implementation of turnaround and modernization strategies is vital for long-term viability. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 79.81% | Avg. Invested days 53 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 10/02/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.16B USD | Price to earnings Ratio 37.75 | 1Y Target Price 50.71 |
Price to earnings Ratio 37.75 | 1Y Target Price 50.71 | ||
Volume (30-day avg) 1.0M shares | Beta 1.18 | 52 Weeks Range 24.35 - 60.26 | Updated Date 10/02/2026 |
52 Weeks Range 24.35 - 60.26 | Updated Date 10/02/2026 | ||
Dividends yield (FY) 1.90% | Basic EPS (TTM) 1.37 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Restaurant Sales | Revenue from food and beverage sales at Cracker Barrel locations. | This is the primary revenue driver, tied directly to customer foot traffic. |
| Retail Sales | Revenue from the sale of gift shop items such as apparel and home decor. | This segment leverages the high foot traffic of the restaurants to provide supplemental income. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2026-09-23 | When Before Market | Estimate 0.2 | Actual 0.99 |
Profitability
Profit Margin 0.95% | Operating Margin (TTM) 2.37% |
Management Effectiveness
Return on Assets (TTM) -0.05% | Return on Equity (TTM) 6.74% |
Valuation
Trailing PE 37.75 | Forward PE 48.54 | Enterprise Value 2.01B | Price to Sales(TTM) 0.35 |
Enterprise Value 2.01B | Price to Sales(TTM) 0.35 | ||
Enterprise Value to Revenue 0.61 | Enterprise Value to EBITDA 12.38 | Shares Outstanding 22.35M | Shares Floating 20.48M |
Shares Outstanding 22.35M | Shares Floating 20.48M | ||
Percent Insiders 1.51 | Percent Institutions 106.45 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Cracker Barrel Old Country Store
Exchange NASDAQ | Headquarters Lebanon, TN, United States | ||
IPO Launch date 1984-09-07 | President, CEO & Director Mr. David J. Deno | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 74500 | Website https://www.crackerbarrel.com |
Full time employees 74500 | Website https://www.crackerbarrel.com | ||
Cracker Barrel Old Country Store, Inc. engages in the development and operation of the Cracker Barrel Old Country Store concept in the United States. The Cracker Barrel stores consist of restaurants with a gift shop. Its restaurants serve breakfast, lunch, and dinner, as well as dine-in, pick-up, and delivery services. The company gift shops offer various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, food, cookware, and various other gift items, as well as various candies, preserves, and other food items. Cracker Barrel Old Country Store, Inc. was incorporated in 1969 and is headquartered in Lebanon, Tennessee.
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