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Cracker Barrel Old Country Store(CBRL)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CBRL
11/02/2026: CBRL (5-star) is a STRONG-BUY. BUY for 16 days. Simulated Profits (19.19%). Updated daily EoD!
Cracker Barrel is a unique, dual-focused restaurant and retail company known for its nostalgic, highway-side locations that provide Southern-style meals and gift shop merchandise. While the company benefits from high brand recognition and a loyal core customer base, it currently faces significant headwinds from inflationary pressures and evolving consumer preferences. Its primary growth opportunity lies in its ongoing transformation plan to modernize the menu and expand digital engagement. However, the company faces risks regarding traffic stagnation and intense competition. It may suit dividend or value-oriented investors willing to monitor the efficacy of its strategic turnaround efforts in a competitive sector.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company currently lacks a high-growth trajectory or significant top-line acceleration. |
| Momentum investor | Weak fit | The stock has not demonstrated the consistent upward trend required for momentum strategies. |
| Value investor | Mixed fit | The valuation may appear attractive, but the underlying business fundamental trends require close scrutiny. |
| Dividend investor | Mixed fit | While historically strong, recent dividend adjustments have lowered the attractiveness for pure income seekers. |
| Low-risk investor | Mixed fit | High sensitivity to labor costs and economic cycles makes this a moderate-risk investment. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock is susceptible to fluctuations based on quarterly traffic and commodity costs. |
| Valuation risk | Medium | The market may discount the stock if revenue growth remains elusive. |
| Competition risk (casual dining) | High | The casual dining space is highly competitive with low switching costs for customers. |
| Business quality | Medium | The business has a unique brand, but operational costs are high. |
| Dividend income | Medium / high | Past changes to the dividend policy highlight potential income uncertainty. |
| Execution risk | Medium / high | Successfully pivoting the brand while managing dual-segment operations is complex. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 102.74% | Avg. Invested days 49 | Today’s Advisory Regular Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 11/02/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.57B USD | Price to earnings Ratio 50.04 | 1Y Target Price 50.71 |
Price to earnings Ratio 50.04 | 1Y Target Price 50.71 | ||
Volume (30-day avg) 1.0M shares | Beta 1.21 | 52 Weeks Range 24.26 - 73.67 | Updated Date 11/01/2026 |
52 Weeks Range 24.26 - 73.67 | Updated Date 11/01/2026 | ||
Dividends yield (FY) 1.38% | Basic EPS (TTM) 1.4 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Restaurant | Food and beverage sales across all U.S. locations. | This is the primary driver of revenue and requires consistent customer foot traffic. |
| Retail | Sale of apparel, decor, toys, and food items in the front-of-house stores. | This segment provides higher margins than food but relies heavily on seasonal shopping trends. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 50.04 | Forward PE 41.15 | Enterprise Value 2.56B | Price to Sales(TTM) 0.47 |
Enterprise Value 2.56B | Price to Sales(TTM) 0.47 | ||
Enterprise Value to Revenue 0.77 | Enterprise Value to EBITDA 15.01 | Shares Outstanding 22.35M | Shares Floating 20.42M |
Shares Outstanding 22.35M | Shares Floating 20.42M | ||
Percent Insiders 1.62 | Percent Institutions 106.33 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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