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Upturn AI SWOT - About
CBRL 
Cracker Barrel Old Country Store (CBRL)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
09/17/2025: CBRL (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $55
1 Year Target Price $55
| 2 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 8.9% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.14B USD | Price to earnings Ratio 19.85 | 1Y Target Price 55 |
Price to earnings Ratio 19.85 | 1Y Target Price 55 | ||
Volume (30-day avg) 8 | Beta 1.41 | 52 Weeks Range 33.51 - 71.93 | Updated Date 09/17/2025 |
52 Weeks Range 33.51 - 71.93 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 1.91% | Basic EPS (TTM) 2.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-09-17 | When - | Estimate 0.7204 | Actual - |
Profitability
Profit Margin 1.65% | Operating Margin (TTM) 1.9% |
Management Effectiveness
Return on Assets (TTM) 2.24% | Return on Equity (TTM) 12.9% |
Valuation
Trailing PE 19.85 | Forward PE 15.53 | Enterprise Value 2272946560 | Price to Sales(TTM) 0.32 |
Enterprise Value 2272946560 | Price to Sales(TTM) 0.32 | ||
Enterprise Value to Revenue 0.65 | Enterprise Value to EBITDA 11.07 | Shares Outstanding 22267000 | Shares Floating 19271601 |
Shares Outstanding 22267000 | Shares Floating 19271601 | ||
Percent Insiders 1.39 | Percent Institutions 116.88 |
Upturn AI SWOT
Cracker Barrel Old Country Store
Company Overview
History and Background
Cracker Barrel Old Country Store was founded in 1969 by Danny Evins in Lebanon, Tennessee. Initially a roadside restaurant and retail store catering to travelers, it has grown into a national chain known for its Southern-themed food and retail offerings.
Core Business Areas
- Restaurant: Offers a menu of homestyle Southern cuisine, including breakfast, lunch, and dinner options.
- Retail: Sells a variety of retail goods, including apparel, gifts, home decor, and food items.
- Maple Street Biscuit Company: Acquired in 2019, this is a fast-casual restaurant concept focused on biscuit-based dishes.
Leadership and Structure
The CEO is Sandra B. Cochran. The organizational structure is a traditional corporate hierarchy with regional and store-level management.
Top Products and Market Share
Key Offerings
- Breakfast: Breakfast is a significant revenue driver. Competitors include IHOP (DIN), Denny's (DENN), and local diners. No specific market share data available for individual menu items.
- Retail Merchandise: Offers a variety of retail items, including gifts, home decor, and food products. Competitors include department stores and online retailers. Market share data not available.
- Homestyle Entrees: Classic Southern dishes such as chicken n' dumplings, meatloaf, and country fried steak. Competitors include casual dining chains like Bob Evans Farms (private) and family-owned restaurants. No specific market share data available.
Market Dynamics
Industry Overview
The restaurant industry is highly competitive, with trends toward healthier options and increased digital ordering. The retail industry is facing pressure from e-commerce giants.
Positioning
Cracker Barrel positions itself as a family-friendly, nostalgic brand offering comfort food and a unique retail experience. Its competitive advantages include its established brand reputation and unique combination of restaurant and retail.
Total Addressable Market (TAM)
The TAM for casual dining in the US is estimated at over $280 billion. Cracker Barrel is positioned to capture a portion of this market through its differentiated brand and offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Unique restaurant/retail combination
- Loyal customer base
- Established supply chain
- Prime locations on major highways
Weaknesses
- Inconsistent food quality perceptions
- High employee turnover
- Reliance on highway traffic
- Slower pace of menu innovation
- Retail segment vulnerable to online competition
Opportunities
- Expansion into new markets
- Menu innovation (healthier options)
- Increased digital ordering and delivery
- Enhanced retail offerings
- Leveraging loyalty program
Threats
- Economic downturns
- Changing consumer preferences
- Increased competition
- Rising labor costs
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DIN
- DENN
- WEN
Competitive Landscape
Cracker Barrel's advantages include its unique brand and retail offerings. Disadvantages include slower growth and potential perception of being outdated.
Major Acquisitions
Maple Street Biscuit Company
- Year: 2019
- Acquisition Price (USD millions): 36
- Strategic Rationale: Expansion into the fast-casual breakfast market and diversification of the restaurant portfolio.
Growth Trajectory and Initiatives
Historical Growth: Historical growth analysis would examine past revenue and profit trends. Real-time financial data is needed.
Future Projections: Future growth projections are based on analyst estimates, which I cannot directly access.
Recent Initiatives: Recent initiatives include menu updates, store remodels, and expansion of the Maple Street Biscuit Company concept.
Summary
Cracker Barrel is a well-established brand with a unique restaurant and retail model. While its brand recognition and loyal customer base are strengths, it faces challenges from changing consumer preferences and increased competition. Expansion into new markets and menu innovation are key to future growth. The company's financial health is solid, but maintaining relevance is crucial.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Financial News Outlets
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Data may not be completely up-to-date.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Cracker Barrel Old Country Store
Exchange NASDAQ | Headquaters Lebanon, TN, United States | ||
IPO Launch date 1984-09-07 | President, CEO & Director Ms. Julie Felss Masino | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 77600 | Website https://www.crackerbarrel.com |
Full time employees 77600 | Website https://www.crackerbarrel.com | ||
Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. Its Cracker Barrel stores consist of restaurants with a gift shop. The company's restaurants serve breakfast, lunch, and dinner, as well as dine-in, pick-up, and delivery services. Its gift shop offers various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, food, cookware, and various other gift items, as well as various candies, preserves, and other food items. Cracker Barrel Old Country Store, Inc. was incorporated in 1969 and is headquartered in Lebanon, Tennessee.
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