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CBRL 
Cracker Barrel Old Country Store (CBRL)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
12/01/2025: CBRL (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $44.12
1 Year Target Price $44.12
| 2 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Sell |
| 2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 8.88% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 12/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 643.34M USD | Price to earnings Ratio 14.02 | 1Y Target Price 44.12 |
Price to earnings Ratio 14.02 | 1Y Target Price 44.12 | ||
Volume (30-day avg) 8 | Beta 1.23 | 52 Weeks Range 25.62 - 71.48 | Updated Date 12/1/2025 |
52 Weeks Range 25.62 - 71.48 | Updated Date 12/1/2025 | ||
Dividends yield (FY) 3.47% | Basic EPS (TTM) 2.06 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-12-04 | When - | Estimate -0.6768 | Actual - |
Profitability
Profit Margin 1.33% | Operating Margin (TTM) 2.32% |
Management Effectiveness
Return on Assets (TTM) 2.17% | Return on Equity (TTM) 10.29% |
Valuation
Trailing PE 14.02 | Forward PE 36.23 | Enterprise Value 1783308569 | Price to Sales(TTM) 0.18 |
Enterprise Value 1783308569 | Price to Sales(TTM) 0.18 | ||
Enterprise Value to Revenue 0.51 | Enterprise Value to EBITDA 9.23 | Shares Outstanding 22268694 | Shares Floating 19102976 |
Shares Outstanding 22268694 | Shares Floating 19102976 | ||
Percent Insiders 0.97 | Percent Institutions 107.42 |
Upturn AI SWOT
Cracker Barrel Old Country Store
Company Overview
History and Background
Cracker Barrel Old Country Store was founded in 1969 by Dan Evins in Lebanon, Tennessee. It was intended to provide a homestyle restaurant and retail experience along interstates. Initially, it aimed to serve travelers with a combination of traditional Southern cooking and a retail store selling gifts, toys, and crafts. Over time, the chain expanded across the United States, becoming a well-known brand for its unique combination of dining and retail.
Core Business Areas
- Restaurant Operations: Cracker Barrel restaurants serve a wide variety of homestyle Southern-inspired dishes, including breakfast, lunch, and dinner. This segment generates revenue through food and beverage sales.
- Retail Operations: Each Cracker Barrel location includes a retail store offering a selection of gifts, apparel, home du00e9cor, music, books, and food items. This segment generates revenue through merchandise sales.
Leadership and Structure
The CEO of Cracker Barrel Old Country Store is Julie Masino (as of October 2024). The organizational structure includes corporate leadership responsible for overseeing the company's operations, restaurant management, and retail management. Cracker Barrel's board of directors provides governance and strategic oversight.
Top Products and Market Share
Key Offerings
- Homestyle Breakfast: Cracker Barrel's breakfast menu, featuring items like pancakes, eggs, bacon, and grits, is a major draw. Competitors include Denny's (DENN), IHOP (DIN), and local diners. Breakfast contributes significantly to the restaurant's revenue, but specific market share data is not publicly available. The breakfast market size in the US is estimated to be around $60 billion.
- Retail Merchandise: The retail stores offer a wide range of merchandise, from apparel and home du00e9cor to gifts and toys. Competitors include department stores, gift shops, and online retailers such as Amazon (AMZN) and Walmart (WMT). Retail contributes a substantial portion to overall revenue, but granular market share figures are not publicly disclosed. The gift and novelty market in the US is estimated to be around $27 billion.
- Homestyle Dinner: Cracker Barrel's dinner menu has traditional comfort food such as meatloaf, chicken and dumplings, and macaroni and cheese. Competitors include Bob Evans Restaurants, KFC, and various family style eateries. The dinner market size in the US is around $270 billion.
Market Dynamics
Industry Overview
The restaurant and retail industries are highly competitive and subject to changing consumer preferences, economic conditions, and demographic trends. The casual dining segment faces pressure from fast-casual chains and evolving consumer tastes. Retail is heavily influenced by e-commerce and shifting consumer shopping habits.
Positioning
Cracker Barrel is positioned as a unique brand that combines a homestyle dining experience with a nostalgic retail environment. Its competitive advantages include its established brand recognition, loyal customer base, and unique combination of restaurant and retail operations.
Total Addressable Market (TAM)
The TAM for casual dining and related retail is substantial, estimated in hundreds of billions of USD. Cracker Barrel is positioned to capture a share of this TAM through its unique brand identity and widespread presence.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Unique Combination of Restaurant and Retail
- Loyal Customer Base
- Extensive Network of Locations
- Consistent Quality and Service
Weaknesses
- Limited Menu Innovation
- Potential for Operational Inefficiencies
- Vulnerability to Economic Downturns
- Dependence on Traditional Marketing Methods
- Supply chain vulnerabilities
Opportunities
- Expansion into New Markets
- Enhancement of Digital Presence and E-commerce
- Menu Innovation to Attract Younger Customers
- Partnerships with Delivery Services
- Leveraging Data Analytics for Personalized Marketing
Threats
- Increased Competition from Other Restaurant Chains
- Changing Consumer Preferences
- Economic Recession
- Rising Food and Labor Costs
- Disruptions to the Supply Chain
Competitors and Market Share
Key Competitors
- DIN
- WEN
- TXRH
- BJRI
Competitive Landscape
Cracker Barrel's unique combination of restaurant and retail provides a competitive advantage, but it faces challenges from larger restaurant chains and evolving consumer preferences. Its focus on Southern homestyle cuisine and a nostalgic atmosphere differentiates it from competitors. Other casual dining chains may have stronger digital presences or more extensive menu options.
Major Acquisitions
Maple Street Biscuit Company
- Year: 2019
- Acquisition Price (USD millions): 36
- Strategic Rationale: Expanded breakfast offerings and targeted younger demographics.
Growth Trajectory and Initiatives
Historical Growth: Requires historical revenue and store count data to assess growth trends.
Future Projections: Requires access to analyst estimates to provide future growth projections.
Recent Initiatives: Requires research into recent announcements and strategic initiatives by Cracker Barrel.
Summary
Cracker Barrel is a well-established brand with a unique dining and retail experience. Its strengths include a loyal customer base and strong brand recognition, but weaknesses include limited menu innovation and reliance on traditional marketing. Recent suspension of the dividend casts a shadow on financial stability. The company must adapt to evolving consumer tastes and digital trends to sustain growth in the long term and needs to overcome negative perception from certain segments of the population regarding political affiliations.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Industry Publications
- Analyst Reports
- Google News
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market share data are estimates based on available information and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Cracker Barrel Old Country Store
Exchange NASDAQ | Headquaters Lebanon, TN, United States | ||
IPO Launch date 1984-09-07 | President, CEO & Director Ms. Julie Felss Masino | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 76730 | Website https://www.crackerbarrel.com |
Full time employees 76730 | Website https://www.crackerbarrel.com | ||
Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. Its Cracker Barrel stores consist of restaurants with a gift shop. The company's restaurants serve breakfast, lunch, and dinner, as well as dine-in, pick-up, and delivery services. Its gift shops offer various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, food, cookware, and various other gift items, as well as various candies, preserves, and other food items. Cracker Barrel Old Country Store, Inc. was incorporated in 1969 and is headquartered in Lebanon, Tennessee.
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