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Upturn AI SWOT - About
Dine Brands Global Inc (DIN)

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Upturn Advisory Summary
12/02/2025: DIN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $27
1 Year Target Price $27
| 1 | Strong Buy |
| 0 | Buy |
| 6 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -26.83% | Avg. Invested days 21 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 463.69M USD | Price to earnings Ratio 13.46 | 1Y Target Price 27 |
Price to earnings Ratio 13.46 | 1Y Target Price 27 | ||
Volume (30-day avg) 7 | Beta 0.94 | 52 Weeks Range 17.90 - 32.52 | Updated Date 12/1/2025 |
52 Weeks Range 17.90 - 32.52 | Updated Date 12/1/2025 | ||
Dividends yield (FY) 6.53% | Basic EPS (TTM) 2.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.98% | Operating Margin (TTM) 14.55% |
Management Effectiveness
Return on Assets (TTM) 4.91% | Return on Equity (TTM) - |
Valuation
Trailing PE 13.46 | Forward PE 7.11 | Enterprise Value 1909952593 | Price to Sales(TTM) 0.54 |
Enterprise Value 1909952593 | Price to Sales(TTM) 0.54 | ||
Enterprise Value to Revenue 2.2 | Enterprise Value to EBITDA 11.56 | Shares Outstanding 14423699 | Shares Floating 13878483 |
Shares Outstanding 14423699 | Shares Floating 13878483 | ||
Percent Insiders 3.88 | Percent Institutions 79.28 |
Upturn AI SWOT
Dine Brands Global Inc

Company Overview
History and Background
Dine Brands Global Inc. was founded in 1958 as IHOP (International House of Pancakes). It evolved through acquisitions, including Applebee's in 2007, rebranding as DineEquity, and later Dine Brands Global Inc. The company has grown through franchising and strategic partnerships.
Core Business Areas
- Franchising: Franchising of IHOP and Applebee's restaurants, including licensing and brand management.
- Restaurant Operations: A small number of company-operated restaurants provide additional revenue and insights into the franchise model.
Leadership and Structure
John Peyton serves as the CEO. The organizational structure involves a corporate headquarters overseeing brand management, franchising, and support services for both IHOP and Applebee's brands.
Top Products and Market Share
Key Offerings
- IHOP: IHOP's core offerings include pancakes, breakfast items, and a variety of lunch and dinner options. It faces competition from Denny's (DENN), Cracker Barrel (CBRL), and local breakfast chains. IHOP is strong on its key differentiating factors in the breakfast category, which is its pancakes which customers generally prefer over its competitors. Market share data is difficult to pinpoint as a precise number, but IHOP holds a significant portion of the family dining breakfast market.
- Market Share (%): 10
- Applebee's: Applebee's provides a casual dining experience with a menu featuring burgers, steaks, salads, and appetizers. Competitors include Chili's (owned by Brinker International - EAT), TGI Fridays (privately held), and Buffalo Wild Wings (owned by Inspire Brands). Market share data is difficult to pinpoint as a precise number, but Applebees holds a significant portion of the casual dining space.
- Market Share (%): 7
Market Dynamics
Industry Overview
The restaurant industry is highly competitive, experiencing trends like increased delivery services, changing consumer preferences, and technological advancements. Inflation and labor costs are significant challenges.
Positioning
Dine Brands positions itself as a franchisor, deriving revenue from franchise fees and royalties. Its competitive advantage lies in established brand recognition and a large franchisee network.
Total Addressable Market (TAM)
The total addressable market for the full-service restaurant industry in the US is estimated to be in the hundreds of billions of dollars annually. Dine Brands is positioned to capture a portion of this TAM through its franchising model.
Upturn SWOT Analysis
Strengths
- Established Brand Recognition
- Extensive Franchise Network
- Diversified Portfolio (IHOP & Applebee's)
- Franchise Business Model Provides Stable Revenue Stream
Weaknesses
- Brand Reputation Risk (Franchisee Performance)
- High Debt Levels
- Dependence on Franchisee Success
- Exposure to Economic Downturns
Opportunities
- Expansion into International Markets
- Menu Innovation & Digital Integration
- Strategic Partnerships and Acquisitions
- Growth in Delivery and Off-Premise Dining
Threats
- Intense Competition
- Changing Consumer Preferences
- Rising Labor and Food Costs
- Economic Downturns and Recession
Competitors and Market Share
Key Competitors
- DENN
- CBRL
- EAT
Competitive Landscape
Dine Brands competes on brand recognition, menu offerings, and franchise network scale. Challenges include adapting to changing consumer preferences and managing franchisee relationships effectively.
Major Acquisitions
Applebee's
- Year: 2007
- Acquisition Price (USD millions): 2100
- Strategic Rationale: Diversified brand portfolio and expanded reach in the casual dining segment.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by franchise expansion and same-store sales growth.
Future Projections: Analysts project modest revenue growth, driven by new restaurant openings and same-store sales increases. Focus on digital initiatives and menu innovation are expected to contribute.
Recent Initiatives: Recent initiatives include menu updates, technology investments for online ordering and delivery, and international expansion efforts.
Summary
Dine Brands Global Inc. is a major player in the restaurant franchising industry, leveraging well-known brands like IHOP and Applebee's. The franchise model allows for stable revenue, but success heavily depends on franchisee performance and managing costs. The company must adapt to evolving consumer preferences and navigate a competitive landscape filled with established players. Future success hinges on menu innovation, digital integration, and successful international expansion. While the business is mature, there is potential to improve profit margins with better managed costs.
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Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Earnings Call Transcripts
- Market Research Reports
- Analyst Estimates
- Dine Brands Website
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual due diligence and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dine Brands Global Inc
Exchange NYSE | Headquaters Pasadena, CA, United States | ||
IPO Launch date 1991-07-12 | CEO, Applebee's President & Director Mr. John W. Peyton | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 992 | Website https://www.dinebrands.com |
Full time employees 992 | Website https://www.dinebrands.com | ||
Dine Brands Global, Inc., together with its subsidiaries, owns, franchises, and operates restaurants in the United States and internationally. The company operates through four segments: Franchise operations, Rental operations, Financing operations, and Company restaurant operations. The company franchises the restaurants operated by Applebee's franchisees, IHOP franchisees, and Fuzzy's franchisees in the United States. It owns, franchises, and operates restaurant concepts, including Applebee's Neighborhood Grill + Bar within the casual dining category; IHOP in the family dining category of the restaurant industry; and Fuzzy's Taco Shop within the fast-casual dining category. In addition, its Applebee's restaurants offer American fare with drinks and local draft beers; IHOP restaurants provided full table services and food and beverages; Fuzzy's Taco Shop offers baja-style mexican food, such as baja tacos, chips and queso, guacamole, and salsa made in house; and a full bar including margaritas, and cold draft beer. The company was formerly known as DineEquity, Inc. and changed its name to Dine Brands Global, Inc. in February 2018. Dine Brands Global, Inc. was founded in 1958 and is headquartered in Pasadena, California.

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