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Cross Country Healthcare Inc (CCRN)



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Upturn Advisory Summary
09/11/2025: CCRN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $18.61
1 Year Target Price $18.61
0 | Strong Buy |
0 | Buy |
7 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -23.17% | Avg. Invested days 32 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 414.77M USD | Price to earnings Ratio - | 1Y Target Price 18.61 |
Price to earnings Ratio - | 1Y Target Price 18.61 | ||
Volume (30-day avg) 7 | Beta 0.38 | 52 Weeks Range 9.58 - 18.33 | Updated Date 09/11/2025 |
52 Weeks Range 9.58 - 18.33 | Updated Date 09/11/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.7% | Operating Margin (TTM) 0.67% |
Management Effectiveness
Return on Assets (TTM) 0.8% | Return on Equity (TTM) -1.96% |
Valuation
Trailing PE - | Forward PE 52.63 | Enterprise Value 336014236 | Price to Sales(TTM) 0.35 |
Enterprise Value 336014236 | Price to Sales(TTM) 0.35 | ||
Enterprise Value to Revenue 0.28 | Enterprise Value to EBITDA 26.23 | Shares Outstanding 32762000 | Shares Floating 28494745 |
Shares Outstanding 32762000 | Shares Floating 28494745 | ||
Percent Insiders 5.53 | Percent Institutions 98.5 |
Upturn AI SWOT
Cross Country Healthcare Inc

Company Overview
History and Background
Cross Country Healthcare Inc. was founded in 1986. Initially focused on travel nursing, the company expanded through acquisitions and organic growth to offer a broader range of healthcare staffing and workforce solutions.
Core Business Areas
- Nurse and Allied Staffing: Provides temporary nurse and allied health professional staffing services to hospitals and other healthcare facilities.
- Physician Staffing: Offers locum tenens (temporary physician) staffing services.
- Education and Training: Provides clinical education and training programs for healthcare professionals.
- Other Human Capital Management Services: Offers other staffing solutions such as home health, school staffing, and clinical research services.
Leadership and Structure
John A. Martins serves as the President and CEO. The company operates with a functional organizational structure, dividing its business into the segments mentioned above.
Top Products and Market Share
Key Offerings
- Travel Nurse Staffing: Provides temporary nurses to fill staffing gaps in healthcare facilities. Revenue generation forms largest part of revenue mix, making up ~55-65% of revenue. Competitors include AMN Healthcare, Aya Healthcare, and Maxim Healthcare Services. Market share is approximately 10-12%.
- Locum Tenens: Offers physicians on a temporary basis to hospitals and medical groups. Generates ~20-25% of revenue. Competitors include AMN Healthcare, Weatherby Healthcare, and CompHealth.
- Allied Health Staffing: Provides temporary allied health professionals like therapists, technicians, and medical assistants. Generates approximately 15-20% of revenue. Competitors include AMN Healthcare, Aya Healthcare.
Market Dynamics
Industry Overview
The healthcare staffing industry is driven by factors such as an aging population, nursing shortages, and the increasing demand for specialized healthcare services. The industry is highly competitive and fragmented.
Positioning
Cross Country Healthcare Inc. is a major player in the healthcare staffing industry. Its competitive advantage lies in its diversified service offerings and national presence.
Total Addressable Market (TAM)
The estimated TAM for healthcare staffing is over $30 billion. Cross Country Healthcare Inc. is positioned to capture a larger market share through its services.
Upturn SWOT Analysis
Strengths
- Diversified service offerings
- National presence
- Established relationships with healthcare facilities
- Strong brand recognition
Weaknesses
- Reliance on third-party payers
- Exposure to economic cycles
- Potential for regulatory changes
- Profitability dependent on utilization rates.
Opportunities
- Expanding service offerings
- Acquiring smaller competitors
- Leveraging technology to improve efficiency
- Increased demand for healthcare services
Threats
- Increased competition
- Economic downturn
- Changes in healthcare regulations
- Labor shortages
Competitors and Market Share
Key Competitors
- AMN Healthcare Services Inc (AMN)
- Aya Healthcare
- Maxim Healthcare Services
Competitive Landscape
Cross Country Healthcare Inc. faces intense competition from other staffing firms. Its competitive advantage lies in its diversified service offerings and national presence. However, it may face disadvantages in terms of pricing power and market share compared to larger competitors.
Major Acquisitions
PTS Staffing
- Year: 2020
- Acquisition Price (USD millions): 72
- Strategic Rationale: Expanded presence in the education staffing market.
Growth Trajectory and Initiatives
Historical Growth: Cross Country Healthcare Inc.'s growth has been driven by acquisitions and organic expansion. The company has experienced fluctuations in revenue and profitability due to economic cycles and industry trends.
Future Projections: Analyst estimates for Cross Country Healthcare Inc.'s future growth are dependent on the economic outlook and the demand for healthcare staffing services. Expect single to double digit growth in revenue.
Recent Initiatives: Recent strategic initiatives include expanding its service offerings, investing in technology, and acquiring smaller competitors.
Summary
Cross Country Healthcare is a mid-sized player in the competitive healthcare staffing industry. Strengths include its diversified service offerings and national presence. Threats include labor shortages, economic downturns, and the fragmented nature of the industry. Continued focus on strategic acquisitions and technology investment should help drive growth, although its reliance on economic cycles remains a key risk.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market share data is approximate and subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Cross Country Healthcare Inc
Exchange NASDAQ | Headquaters Boca Raton, FL, United States | ||
IPO Launch date 2001-10-25 | President, CEO & Director Mr. John A. Martins | ||
Sector Healthcare | Industry Medical Care Facilities | Full time employees 9605 | Website https://www.crosscountry.com |
Full time employees 9605 | Website https://www.crosscountry.com |
Cross Country Healthcare, Inc. provides talent management services for healthcare clients in the United States. The company operates in two segments, Nurse and Allied Staffing and Physician Staffing. The Nurse and Allied Staffing segment provides traditional staffing, recruiting, and value-added total talent solutions, including temporary and permanent placement of travel and local nurse, and allied professionals, as well as healthcare leaders within nursing, allied, human resources, and finance; vendor neutral and managed services programs; and education healthcare, in-home care, and outsourcing services. This segment offers staffing solutions for registered nurses, licensed practical nurses, certified nurse assistants, practitioners, pharmacists, and other allied professionals on per diem and short-term assignments; and clinical and non-clinical professionals on long-term assignments, as well as workforce solutions, including MSP, VMS, RPO, project management, and other outsourcing and consultative services. It also provides retained search services for healthcare professionals, as well as contingent search and recruitment process outsourcing services. The company serves public and private acute care and non-acute care hospitals, government facilities, local and national healthcare plans, managed care providers, public and charter schools, outpatient clinics, ambulatory care facilities, correctional facilities, PACE programs, physician practice groups, and other healthcare providers. The Physician Staffing segment provides physicians in various specialties, certified registered nurse anesthetists, nurse practitioners, and physician assistants as independent contractors on temporary assignments. This segment serves various healthcare facilities, such as acute and non-acute care facilities, medical group practices, government facilities, and managed care organizations. The company was founded in 1986 and is headquartered in Boca Raton, Florida.

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