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Celsius Holdings Inc (CELH)

Upturn stock ratingUpturn stock rating
$43.37
Last Close (24-hour delay)
Today's Top PicksToday’s top pick
Profit since last BUY11.38%
upturn advisory
Strong Buy
BUY since 26 days
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Upturn Advisory Summary

06/20/2025: CELH (3-star) is a STRONG-BUY. BUY since 26 days. Profits (11.38%). Updated daily EoD!

Upturn Star Rating

ratingratingratingratingrating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

21 Analysts rated it

These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.

Year Target Price $43.45

Year Target Price $43.45

Analyst’s Price TargetsFor last 52 week
$43.45Target price
Low$21.1
Current$43.37
high$60.7

Analysis of Past Performance

Type Stock
Historic Profit 88.79%
Avg. Invested days 36
Today’s Advisory Strong Buy
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 4.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/20/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 11.84B USD
Price to earnings Ratio 139.06
1Y Target Price 45.15
Price to earnings Ratio 139.06
1Y Target Price 45.15
Volume (30-day avg) -
Beta 1.41
52 Weeks Range 21.10 - 60.70
Updated Date 06/30/2025
52 Weeks Range 21.10 - 60.70
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.33

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 8.4%
Operating Margin (TTM) 18.66%

Management Effectiveness

Return on Assets (TTM) 4.79%
Return on Equity (TTM) 9.19%

Valuation

Trailing PE 139.06
Forward PE 69.44
Enterprise Value 11704035926
Price to Sales(TTM) 8.91
Enterprise Value 11704035926
Price to Sales(TTM) 8.91
Enterprise Value to Revenue 8.81
Enterprise Value to EBITDA 87.85
Shares Outstanding 257946000
Shares Floating 181426648
Shares Outstanding 257946000
Shares Floating 181426648
Percent Insiders 36.25
Percent Institutions 57.63

Analyst Ratings

Rating 4
Target Price 43.45
Buy 6
Strong Buy 8
Buy 6
Strong Buy 8
Hold 6
Sell 1
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Celsius Holdings Inc

stock logo

Company Overview

overview logo History and Background

Celsius Holdings Inc. was founded in 2004 and introduced its first product in 2005. It focuses on developing, marketing, and distributing functional energy drinks and liquid supplements. The company initially struggled, but gained traction with strategic partnerships and a focus on health-conscious consumers. Its evolution includes expanding product lines, increasing distribution channels, and international expansion.

business area logo Core Business Areas

  • Energy Drinks: Celsius offers a range of ready-to-drink energy drinks in various flavors, marketed as a healthier alternative to traditional energy drinks due to its thermogenic properties and focus on fitness.

leadership logo Leadership and Structure

John Fieldly serves as the CEO. The company operates with a functional structure, with departments focused on marketing, sales, operations, and finance. The board of directors provides oversight and strategic guidance.

Top Products and Market Share

overview logo Key Offerings

  • Celsius Original: The initial product line, available in sparkling and non-sparkling flavors. Market share data is difficult to pinpoint precisely, but Celsius has a significant share in the functional energy drink category, estimated around 25% based on revenue. Competitors include Monster, Red Bull, Bang Energy and Alani Nu.
  • Celsius Heat: A line of energy drinks with a higher caffeine content, marketed towards fitness enthusiasts. It is a growing part of the business. Competitors include Bang Energy and other high-caffeine energy drinks.
  • Celsius BCAA + Energy: A blend with BCAA, which helps with muscle recovery. Competitors include Ghost Energy, Optimum Nutrition and other similar brands.
  • Celsius On-the-Go: Powdered sticks for consumers to mix into water. Competitors include brands of similar formats of energy drinks, like G Fuel and Zipfizz.

Market Dynamics

industry overview logo Industry Overview

The energy drink industry is highly competitive and growing, driven by consumer demand for increased energy and focus. The functional energy drink sub-segment is growing faster than the overall energy drink market, fueled by health and wellness trends.

Positioning

Celsius is positioned as a healthier, lifestyle-focused energy drink alternative. Its competitive advantage lies in its thermogenic properties, focus on fitness, and targeted marketing to health-conscious consumers.

Total Addressable Market (TAM)

The global energy drinks market is estimated to be worth over $80 billion. Celsius has a long runway for growth by capturing greater market share in the energy drinks sector, particularly in the functional energy sub-segment. They currently have under 5% market share of the entire beverage market but have been rapidly gaining on other brands.

Upturn SWOT Analysis

Strengths

  • Strong brand image as a healthy energy drink
  • Effective marketing strategy targeting fitness enthusiasts
  • Growing distribution network
  • Innovative product development
  • Coca Cola distribution partnership.

Weaknesses

  • Relatively higher price point compared to competitors
  • Dependence on a single product category (energy drinks)
  • Limited brand awareness in some international markets
  • Some health concerns related to excessive caffeine consumption

Opportunities

  • Expansion into new international markets
  • Development of new product lines (e.g., protein drinks, pre-workouts)
  • Partnerships with fitness centers and gyms
  • Increased marketing and branding efforts

Threats

  • Intense competition from established energy drink brands
  • Changing consumer preferences and health regulations
  • Potential negative publicity related to product ingredients
  • Economic downturn affecting consumer spending

Competitors and Market Share

competitor logo Key Competitors

  • MNST
  • KDP
  • CELH

Competitive Landscape

Celsius has a strong brand and effective marketing. Its disadvantage to Monster and Keurig Dr. Pepper is that those companies have much larger distribution and marketing budgets and more established relationships.

Growth Trajectory and Initiatives

Historical Growth: Celsius has experienced rapid revenue growth in recent years, driven by increasing demand for its products and expansion of its distribution network.

Future Projections: Analyst estimates and future projections are available from various financial data providers.

Recent Initiatives: Key recent initiatives include the partnership with PepsiCo for distribution, expansion into new international markets, and the introduction of new product lines.

Summary

Celsius Holdings Inc. is a fast-growing company positioned well in the functional energy drink market. Its partnership with PepsiCo is a game-changer for distribution, which helps mitigate against larger competitors. Celsius must continue to innovate with new products and expand internationally to sustain its high growth rate. Potential negative publicity on ingredients and the high price point are risks to watch out for. Overall, Celsius is a relatively strong company.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company SEC Filings
  • Market Research Reports
  • Financial News Outlets
  • Analyst Reports

Disclaimers:

The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Celsius Holdings Inc

Exchange NASDAQ
Headquaters Boca Raton, FL, United States
IPO Launch date 2007-02-02
CEO & Chairman Mr. John Fieldly CPA
Sector Consumer Defensive
Industry Beverages - Non-Alcoholic
Full time employees 1073
Full time employees 1073

Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally. The company offers CELSIUS, a lifestyle and energy drink; CELSIUS Originals and Vibe, which are functional energy drinks in various flavors that is offered in carbonated and non-carbonated forms; CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; CELSIUS On-the-Go Powder, a functional energy drink in powder form; and CELSIUS Hydration, a line of zero-sugar hydration powders infused electrolytes in various fruit-forward flavors, as well as CELSIUS ready-to-drink products. It distributes its products through direct-to-store delivery, independent distributors, supermarkets, convenience stores, drug stores, nutritional stores, food service providers, and mass merchants, as well as natural food stores, fitness centers, mass market retailers, vitamin specialty stores, club stores, gyms, and e-commerce platforms. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.