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Celsius Holdings Inc(CELH)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CELH
09/15/2026: CELH (1-star) is a SELL. SELL for 5 days. Simulated Profits (-21.79%). Updated daily EoD!
Celsius Holdings is a high-growth company operating in the functional energy drink sector, widely recognized for its fitness-oriented 'better-for-you' products. The company has achieved significant success by leveraging a strategic distribution partnership with PepsiCo to expand its shelf presence. Its primary growth opportunity lies in aggressive international expansion and continuing to capture market share from traditional energy drink incumbents. However, it faces notable risks, including intense competition from major industry players, high valuation sensitivity, and operational reliance on third-party manufacturing. Celsius is best suited for growth-oriented investors, though potential shareholders should monitor retail sales velocity and competitive pressures closely.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company shows sustained top-line revenue growth and expanding market share in the beverage sector. |
| Momentum investor | Mixed fit | The stock often exhibits strong price trends, but investors should be cautious of volatility and shifting growth expectations. |
| Value investor | Weak fit | The company typically trades at a high P/E ratio, making it unattractive to traditional value-based metrics. |
| Dividend investor | Weak fit | The company does not pay dividends as it focuses entirely on reinvestment for growth. |
| Low-risk investor | Weak fit | High market volatility and competitive risks make this unsuitable for conservative, risk-averse portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock price is subject to large swings based on quarterly growth data and retail sales reports. |
| Valuation risk | Medium / high | The company's premium valuation leaves it sensitive to any deceleration in earnings growth. |
| Competition risk (Energy Drinks) | High | Established players like Monster and Red Bull have deep resources to defend shelf space and outspend on marketing. |
| Business quality | Medium | While the brand is strong, the reliance on co-packers and third-party distributors introduces operational complexities. |
| Dividend income | Low / none | Investors should not expect income, as all capital is channeled into business expansion. |
| Execution risk | Medium | Successfully managing international expansion while maintaining domestic growth requires precise operational execution. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -17.65% | Avg. Invested days 28 | Today’s Advisory SELL |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.20B USD | Price to earnings Ratio 123.7 | 1Y Target Price 42.29 |
Price to earnings Ratio 123.7 | 1Y Target Price 42.29 | ||
Volume (30-day avg) 11.3M shares | Beta 0.92 | 52 Weeks Range 23.56 - 66.74 | Updated Date 09/15/2026 |
52 Weeks Range 23.56 - 66.74 | Updated Date 09/15/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.23 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| North American Retail | Sales of Celsius energy drinks through grocery, convenience, and mass-market retailers. | This is the core engine of the business; investors should watch for continued shelf-space expansion. |
| International | Sales and distribution of products in international markets like the Nordics and beyond. | This represents the secondary growth lever, though it currently contributes less to total revenue. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 123.7 | Forward PE 15.72 | Enterprise Value 8.68B | Price to Sales(TTM) 2.36 |
Enterprise Value 8.68B | Price to Sales(TTM) 2.36 | ||
Enterprise Value to Revenue 2.85 | Enterprise Value to EBITDA 37.29 | Shares Outstanding 253.04M | Shares Floating 193.26M |
Shares Outstanding 253.04M | Shares Floating 193.26M | ||
Percent Insiders 28.89 | Percent Institutions 75.21 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Celsius Holdings Inc
Exchange NASDAQ | Headquarters Boca Raton, FL, United States | ||
IPO Launch date 2007-02-02 | CEO & Chairman Mr. John Fieldly CPA | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 1497 | Website https://celsiusholdingsinc.com |
Full time employees 1497 | Website https://celsiusholdingsinc.com | ||
Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally. The company offers CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; and CELSIUS Hydration, a line of zero-sugar hydration powders featuring electrolytes in various fruit-forward flavors, as well as ready-to-drink energy beverages, on-the-go powder and hydration sticks, and nutrition and wellness products under CELSIUS, Alani Nu, and Rockstar brand names. It distributes its products through direct-to-store delivery, independent distributors, supermarkets, convenience stores, drug stores, nutritional stores, food service providers, and mass merchants, as well as natural food stores, fitness centers, mass market retailers, vitamin specialty stores, club stores, gyms, and e-commerce platforms. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.
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