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Upturn AI SWOT - About
CELH 
Celsius Holdings Inc (CELH)
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Upturn Advisory Summary
09/16/2025: CELH (3-star) is a SELL. SELL since 2 days. Simulated Profits (43.99%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
21 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $66.55
1 Year Target Price $66.55
| 8 | Strong Buy |
| 6 | Buy |
| 6 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 144.08% | Avg. Invested days 46 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 14.91B USD | Price to earnings Ratio 151.54 | 1Y Target Price 66.55 |
Price to earnings Ratio 151.54 | 1Y Target Price 66.55 | ||
Volume (30-day avg) 21 | Beta 1.33 | 52 Weeks Range 21.10 - 63.50 | Updated Date 09/15/2025 |
52 Weeks Range 21.10 - 63.50 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.91% | Operating Margin (TTM) 17.22% |
Management Effectiveness
Return on Assets (TTM) 3.06% | Return on Equity (TTM) 7.91% |
Valuation
Trailing PE 151.54 | Forward PE 40.65 | Enterprise Value 15977205759 | Price to Sales(TTM) 8.94 |
Enterprise Value 15977205759 | Price to Sales(TTM) 8.94 | ||
Enterprise Value to Revenue 9.59 | Enterprise Value to EBITDA 87.06 | Shares Outstanding 257783008 | Shares Floating 197759563 |
Shares Outstanding 257783008 | Shares Floating 197759563 | ||
Percent Insiders 36.19 | Percent Institutions 65.87 |
Upturn AI SWOT
Celsius Holdings Inc
Company Overview
History and Background
Celsius Holdings Inc. was founded in 2004. It initially focused on developing and marketing beverages that could burn calories. Over time, it transitioned to focusing on the fitness community with a unique thermogenic formula. In 2022, PepsiCo became a distribution partner and investor, significantly impacting its growth.
Core Business Areas
- Beverage Sales: Celsius Holdings Inc.'s core business revolves around the development, marketing, and sale of its branded Celsius beverages. These include ready-to-drink (RTD) energy drinks and powdered drink mixes that contain a proprietary blend of ingredients designed to boost metabolism and burn calories.
Leadership and Structure
John Fieldly is the CEO of Celsius Holdings Inc. The company has a board of directors and operates with a functional organizational structure focused on sales, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Celsius Original: A variety of flavors aimed at providing energy and calorie burning properties. Market share data shows Celsius gaining significant ground in the energy drink market. Competitors include Monster Energy (MNST), Red Bull, and Bang Energy. No specific revenue from this product is publicly available, but the Celsius brand as a whole achieved significant revenue growth YoY.
- Celsius Heat: Offers a higher level of energy and targets intense workout routines. Competitors include C4 Energy ( Nutrabolt), and other pre-workout drinks. Market share and revenue data is aggregated with the Celsius Original figures.
- Celsius BCAA +Energy: Includes branched-chain amino acids for muscle recovery. Competitors include Amino Energy (Optimum Nutrition), and other BCAA energy drinks. Market share and revenue data is aggregated with the Celsius Original figures.
Market Dynamics
Industry Overview
The energy drink market is experiencing substantial growth, driven by increasing consumer demand for functional beverages and a focus on health and wellness. There's increasing competition with new entrants and established brands.
Positioning
Celsius Holdings Inc. positions itself as a healthier alternative to traditional energy drinks, targeting fitness enthusiasts and health-conscious consumers with its thermogenic formula and sugar-free options. They are leveraging their partnership with Pepsico to expand distribution and gain market share.
Total Addressable Market (TAM)
The global energy drinks market is projected to reach hundreds of billions of dollars within the next decade. Celsius is positioned well to capture a significant portion of this TAM through distribution expansion and product innovation.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Unique thermogenic formula
- Strategic partnership with PepsiCo
- Rapid revenue growth
- Strong presence in the fitness community
Weaknesses
- Limited product portfolio compared to competitors
- Reliance on a single product category
- Relatively high marketing expenses
Opportunities
- Expansion into new markets (international)
- Product line diversification (e.g., snacks, supplements)
- Increased focus on e-commerce and direct-to-consumer sales
- Partnerships with gyms and fitness influencers
- Further develop Pepsico relationships
Threats
- Intense competition from established energy drink brands
- Changing consumer preferences and health regulations
- Potential negative publicity related to product ingredients
- Supply chain disruptions
- Economic downturn impacting consumer spending
Competitors and Market Share
Key Competitors
- MNST
- KDP
- FIZZ
- CELH
Competitive Landscape
Celsius Holdings Inc. has a competitive advantage with its unique thermogenic formula and focus on the health-conscious consumer. However, it faces stiff competition from larger, more established energy drink brands with greater resources and broader product portfolios.
Growth Trajectory and Initiatives
Historical Growth: Celsius Holdings Inc. has experienced rapid revenue growth over the past few years, driven by increased brand awareness, expanded distribution, and effective marketing campaigns.
Future Projections: Analyst estimates project continued revenue growth for Celsius Holdings Inc., driven by further expansion into new markets, product innovation, and increasing consumer demand for healthier energy drinks.
Recent Initiatives: Recent strategic initiatives include the partnership with PepsiCo for distribution, expansion of product lines, and increased marketing investments.
Summary
Celsius is a fast-growing energy drink company that has strong consumer interest. Its partnership with PepsiCo is dramatically increasing its distribution capabilities. Investors should closely monitor increasing competition and evolving consumer trends as risks. Overall, Celsius has proven it is a formidable player in the market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Market research reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions can change rapidly, and past performance is not indicative of future results. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Celsius Holdings Inc
Exchange NASDAQ | Headquaters Boca Raton, FL, United States | ||
IPO Launch date 2007-02-02 | CEO & Chairman Mr. John Fieldly CPA | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 1073 | Website https://celsiusholdingsinc.com |
Full time employees 1073 | Website https://celsiusholdingsinc.com | ||
Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally. The company offers CELSIUS, a lifestyle and energy drink; CELSIUS Originals and Vibe, which are functional energy drinks in various flavors that is offered in carbonated and non-carbonated forms; CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; CELSIUS On-the-Go Powder, a functional energy drink in powder form; and CELSIUS Hydration, a line of zero-sugar hydration powders infused electrolytes in various fruit-forward flavors, as well as CELSIUS ready-to-drink products. It distributes its products through direct-to-store delivery, independent distributors, supermarkets, convenience stores, drug stores, nutritional stores, food service providers, and mass merchants, as well as natural food stores, fitness centers, mass market retailers, vitamin specialty stores, club stores, gyms, and e-commerce platforms. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.
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