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Upturn AI SWOT - About
CELH 
Celsius Holdings Inc (CELH)
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Upturn Advisory Summary
07/17/2025: CELH (3-star) is a STRONG-BUY. BUY since 44 days. Profits (14.15%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
21 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $45.15
1 Year Target Price $45.15
| 8 | Strong Buy |
| 6 | Buy |
| 6 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 93.49% | Avg. Invested days 39 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.47B USD | Price to earnings Ratio 134.7 | 1Y Target Price 45.15 |
Price to earnings Ratio 134.7 | 1Y Target Price 45.15 | ||
Volume (30-day avg) 21 | Beta 1.41 | 52 Weeks Range 21.10 - 51.15 | Updated Date 07/17/2025 |
52 Weeks Range 21.10 - 51.15 | Updated Date 07/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.33 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.4% | Operating Margin (TTM) 18.66% |
Management Effectiveness
Return on Assets (TTM) 4.79% | Return on Equity (TTM) 9.19% |
Valuation
Trailing PE 134.7 | Forward PE 68.97 | Enterprise Value 11595698707 | Price to Sales(TTM) 8.63 |
Enterprise Value 11595698707 | Price to Sales(TTM) 8.63 | ||
Enterprise Value to Revenue 8.72 | Enterprise Value to EBITDA 87.04 | Shares Outstanding 257946000 | Shares Floating 181426648 |
Shares Outstanding 257946000 | Shares Floating 181426648 | ||
Percent Insiders 36.25 | Percent Institutions 57.63 |
Upturn AI SWOT
Celsius Holdings Inc
Company Overview
History and Background
Celsius Holdings Inc. was founded in 2004 and introduced its first product in 2005. It focuses on developing, marketing, and distributing functional energy drinks and liquid supplements. The company initially struggled, but gained traction with strategic partnerships and a focus on health-conscious consumers. Its evolution includes expanding product lines, increasing distribution channels, and international expansion.
Core Business Areas
- Energy Drinks: Celsius offers a range of ready-to-drink energy drinks in various flavors, marketed as a healthier alternative to traditional energy drinks due to its thermogenic properties and focus on fitness.
Leadership and Structure
John Fieldly serves as the CEO. The company operates with a functional structure, with departments focused on marketing, sales, operations, and finance. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Celsius Original: The initial product line, available in sparkling and non-sparkling flavors. Market share data is difficult to pinpoint precisely, but Celsius has a significant share in the functional energy drink category, estimated around 25% based on revenue. Competitors include Monster, Red Bull, Bang Energy and Alani Nu.
- Celsius Heat: A line of energy drinks with a higher caffeine content, marketed towards fitness enthusiasts. It is a growing part of the business. Competitors include Bang Energy and other high-caffeine energy drinks.
- Celsius BCAA + Energy: A blend with BCAA, which helps with muscle recovery. Competitors include Ghost Energy, Optimum Nutrition and other similar brands.
- Celsius On-the-Go: Powdered sticks for consumers to mix into water. Competitors include brands of similar formats of energy drinks, like G Fuel and Zipfizz.
Market Dynamics
Industry Overview
The energy drink industry is highly competitive and growing, driven by consumer demand for increased energy and focus. The functional energy drink sub-segment is growing faster than the overall energy drink market, fueled by health and wellness trends.
Positioning
Celsius is positioned as a healthier, lifestyle-focused energy drink alternative. Its competitive advantage lies in its thermogenic properties, focus on fitness, and targeted marketing to health-conscious consumers.
Total Addressable Market (TAM)
The global energy drinks market is estimated to be worth over $80 billion. Celsius has a long runway for growth by capturing greater market share in the energy drinks sector, particularly in the functional energy sub-segment. They currently have under 5% market share of the entire beverage market but have been rapidly gaining on other brands.
Upturn SWOT Analysis
Strengths
- Strong brand image as a healthy energy drink
- Effective marketing strategy targeting fitness enthusiasts
- Growing distribution network
- Innovative product development
- Coca Cola distribution partnership.
Weaknesses
- Relatively higher price point compared to competitors
- Dependence on a single product category (energy drinks)
- Limited brand awareness in some international markets
- Some health concerns related to excessive caffeine consumption
Opportunities
- Expansion into new international markets
- Development of new product lines (e.g., protein drinks, pre-workouts)
- Partnerships with fitness centers and gyms
- Increased marketing and branding efforts
Threats
- Intense competition from established energy drink brands
- Changing consumer preferences and health regulations
- Potential negative publicity related to product ingredients
- Economic downturn affecting consumer spending
Competitors and Market Share
Key Competitors
- MNST
- KDP
- CELH
Competitive Landscape
Celsius has a strong brand and effective marketing. Its disadvantage to Monster and Keurig Dr. Pepper is that those companies have much larger distribution and marketing budgets and more established relationships.
Growth Trajectory and Initiatives
Historical Growth: Celsius has experienced rapid revenue growth in recent years, driven by increasing demand for its products and expansion of its distribution network.
Future Projections: Analyst estimates and future projections are available from various financial data providers.
Recent Initiatives: Key recent initiatives include the partnership with PepsiCo for distribution, expansion into new international markets, and the introduction of new product lines.
Summary
Celsius Holdings Inc. is a fast-growing company positioned well in the functional energy drink market. Its partnership with PepsiCo is a game-changer for distribution, which helps mitigate against larger competitors. Celsius must continue to innovate with new products and expand internationally to sustain its high growth rate. Potential negative publicity on ingredients and the high price point are risks to watch out for. Overall, Celsius is a relatively strong company.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Financial News Outlets
- Analyst Reports
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Celsius Holdings Inc
Exchange NASDAQ | Headquaters Boca Raton, FL, United States | ||
IPO Launch date 2007-02-02 | CEO & Chairman Mr. John Fieldly CPA | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 1073 | Website https://celsiusholdingsinc.com |
Full time employees 1073 | Website https://celsiusholdingsinc.com | ||
Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally. The company offers CELSIUS, a lifestyle and energy drink; CELSIUS Originals and Vibe, which are functional energy drinks in various flavors that is offered in carbonated and non-carbonated forms; CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; CELSIUS On-the-Go Powder, a functional energy drink in powder form; and CELSIUS Hydration, a line of zero-sugar hydration powders infused electrolytes in various fruit-forward flavors, as well as CELSIUS ready-to-drink products. It distributes its products through direct-to-store delivery, independent distributors, supermarkets, convenience stores, drug stores, nutritional stores, food service providers, and mass merchants, as well as natural food stores, fitness centers, mass market retailers, vitamin specialty stores, club stores, gyms, and e-commerce platforms. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.
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