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Upturn AI SWOT - About
CELH 
Celsius Holdings Inc (CELH)
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Upturn Advisory Summary
11/12/2025: CELH (3-star) is a SELL. SELL since 5 days. Simulated Profits (-29.88%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
21 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $65.95
1 Year Target Price $65.95
| 8 | Strong Buy |
| 6 | Buy |
| 6 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 71.15% | Avg. Invested days 42 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 11/12/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.27B USD | Price to earnings Ratio 364.42 | 1Y Target Price 65.95 |
Price to earnings Ratio 364.42 | 1Y Target Price 65.95 | ||
Volume (30-day avg) 21 | Beta 0.97 | 52 Weeks Range 21.10 - 66.74 | Updated Date 11/11/2025 |
52 Weeks Range 21.10 - 66.74 | Updated Date 11/11/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.12 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When Before Market | Estimate 0.26 | Actual 0.42 |
Profitability
Profit Margin 3.03% | Operating Margin (TTM) 25.1% |
Management Effectiveness
Return on Assets (TTM) 7.52% | Return on Equity (TTM) 3.06% |
Valuation
Trailing PE 364.42 | Forward PE 30.12 | Enterprise Value 13302704834 | Price to Sales(TTM) 5.3 |
Enterprise Value 13302704834 | Price to Sales(TTM) 5.3 | ||
Enterprise Value to Revenue 6.26 | Enterprise Value to EBITDA 118.65 | Shares Outstanding 257785297 | Shares Floating 197625942 |
Shares Outstanding 257785297 | Shares Floating 197625942 | ||
Percent Insiders 36.19 | Percent Institutions 67.01 |
Upturn AI SWOT
Celsius Holdings Inc
Company Overview
History and Background
Celsius Holdings Inc. was founded in 2004 and launched its first product in 2005. It focused on developing fitness beverages that are scientifically proven to boost metabolism through thermogenesis. Initially facing challenges, it refocused its strategy and marketing, achieving significant growth in recent years, especially after partnering with PepsiCo.
Core Business Areas
- Beverage Sales: This segment focuses on the development, marketing, and distribution of Celsius branded beverages designed to boost metabolism and energy. This includes ready-to-drink beverages and powdered forms.
Leadership and Structure
John Fieldly serves as the CEO. The company has a board of directors overseeing strategic decisions. Organizational structure includes departments for sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Celsius Live Fit: Same as above
- Celsius Original: The original line of Celsius fitness drinks designed to boost metabolism. Celsius holds approximately 25% market share in the energy fitness drink category. Competitors include Bang Energy, Monster Energy, and Red Bull.
- Celsius BCAA+Energy: Same as above
- Celsius Heat: A line of Celsius drinks with higher levels of caffeine, targeted towards pre-workout. Market share data overlaps with Celsius Original. Competitors include C4 Energy, Reign Total Body Fuel, and other pre-workout beverages.
- Celsius On-the-Go: Powdered versions of Celsius drinks for convenient mixing. Market share data overlaps with Celsius Original. Competitors include other powdered energy drink mixes.
- Celsius Sparkling: Same as above
Market Dynamics
Industry Overview
The energy drink industry is experiencing growth driven by increasing consumer interest in health and fitness, and demand for functional beverages. There is heavy competition from established brands and new entrants.
Positioning
Celsius is positioned as a healthier energy drink option targeting fitness enthusiasts and health-conscious consumers. Its competitive advantage lies in its scientifically backed thermogenic formula and appealing branding.
Total Addressable Market (TAM)
The global energy drinks market is projected to reach over $86 billion by 2026. Celsius is positioned to capture a significant portion of this market, particularly within the health and fitness segment.
Upturn SWOT Analysis
Strengths
- Scientifically backed formula
- Strong brand image
- Growing distribution network
- Partnership with PepsiCo
- High growth rates
Weaknesses
- Relatively high price point
- Dependence on energy drink market trends
- Limited product diversification
- Smaller scale compared to major competitors
Opportunities
- Expansion into new markets
- Product line extensions
- Strategic partnerships
- Increased marketing efforts
- Capitalize on healthy energy drink trend
Threats
- Intense competition
- Changing consumer preferences
- Regulatory scrutiny
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- MNST
- KDP
- FIZZ
Competitive Landscape
Celsius benefits from its healthier positioning and targeted marketing. It faces strong competition from larger, more established companies with greater resources.
Growth Trajectory and Initiatives
Historical Growth: Celsius has experienced significant revenue growth in recent years, driven by increased distribution and brand awareness.
Future Projections: Analysts project continued strong revenue growth for Celsius, driven by further market penetration and product innovation.
Recent Initiatives: Recent strategic initiatives include expanding distribution through the partnership with PepsiCo, new product launches, and increased marketing investments.
Summary
Celsius Holdings is a strong growth company benefiting from the increasing demand for healthy energy drinks. The PepsiCo partnership has significantly boosted distribution and market penetration. Key areas to watch include managing input costs and maintaining its competitive edge amidst intense competition. The company needs to continue innovating its product line to stay ahead of trends.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Analyst Reports
- Industry Research Reports
Disclaimers:
This analysis is based on available data and estimates. Actual results may vary. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Celsius Holdings Inc
Exchange NASDAQ | Headquaters Boca Raton, FL, United States | ||
IPO Launch date 2007-02-02 | CEO & Chairman Mr. John Fieldly CPA | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 1073 | Website https://celsiusholdingsinc.com |
Full time employees 1073 | Website https://celsiusholdingsinc.com | ||
Celsius Holdings, Inc. develops, processes, manufactures, markets, sells, and distributes functional energy drinks in the United States, North America, Europe, the Asia Pacific, and internationally. The company offers CELSIUS, a lifestyle and energy drink; CELSIUS Originals and Vibe, which are functional energy drinks in various flavors that is offered in carbonated and non-carbonated forms; CELSIUS ESSENTIALS, a functional energy drink formulated with aminos; CELSIUS On-the-Go Powder, a functional energy drink in powder form; and CELSIUS Hydration, a line of zero-sugar hydration powders infused electrolytes in various fruit-forward flavors, as well as CELSIUS ready-to-drink products. It distributes its products through direct-to-store delivery, independent distributors, supermarkets, convenience stores, drug stores, nutritional stores, food service providers, and mass merchants, as well as natural food stores, fitness centers, mass market retailers, vitamin specialty stores, club stores, gyms, and e-commerce platforms. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.
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