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PepsiCo Inc (PEP)



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Upturn Advisory Summary
08/28/2025: PEP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $153.05
1 Year Target Price $153.05
4 | Strong Buy |
2 | Buy |
16 | Hold |
0 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -3.25% | Avg. Invested days 38 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 201.23B USD | Price to earnings Ratio 26.72 | 1Y Target Price 153.05 |
Price to earnings Ratio 26.72 | 1Y Target Price 153.05 | ||
Volume (30-day avg) 23 | Beta 0.46 | 52 Weeks Range 126.36 - 174.44 | Updated Date 08/28/2025 |
52 Weeks Range 126.36 - 174.44 | Updated Date 08/28/2025 | ||
Dividends yield (FY) 3.72% | Basic EPS (TTM) 5.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.23% | Operating Margin (TTM) 17.49% |
Management Effectiveness
Return on Assets (TTM) 8.51% | Return on Equity (TTM) 39.86% |
Valuation
Trailing PE 26.72 | Forward PE 18.28 | Enterprise Value 244637967443 | Price to Sales(TTM) 2.19 |
Enterprise Value 244637967443 | Price to Sales(TTM) 2.19 | ||
Enterprise Value to Revenue 2.67 | Enterprise Value to EBITDA 17 | Shares Outstanding 1369080064 | Shares Floating 1365367005 |
Shares Outstanding 1369080064 | Shares Floating 1365367005 | ||
Percent Insiders 0.19 | Percent Institutions 79.05 |
Upturn AI SWOT
PepsiCo Inc

Company Overview
History and Background
PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. The company has grown through acquisitions and product diversification to become a global food and beverage giant.
Core Business Areas
- PepsiCo Beverages North America (PBNA): Produces and distributes beverage brands like Pepsi, Mountain Dew, Gatorade, and Aquafina in North America.
- Frito-Lay North America (FLNA): Manufactures and markets snack foods such as Lay's, Doritos, Cheetos, and Ruffles in North America.
- Quaker Foods North America (QFNA): Focuses on breakfast cereals, snacks, and related products including Quaker Oats, Life cereal, and Rice-A-Roni in North America.
- PepsiCo International (PI): Operates across various regions globally, producing and selling a wide range of beverages and snacks.
Leadership and Structure
PepsiCo is led by CEO Ramon Laguarta. The organizational structure includes business units focused on specific product categories and geographic regions, with centralized corporate functions.
Top Products and Market Share
Key Offerings
- Pepsi: A leading carbonated soft drink with global market share in the soda category. Competitors include Coca-Cola, Keurig Dr Pepper.
- Lay's: The world's number one potato chip brand, with significant market share in the snack food industry. Competitors include Pringles (Kellogg's), private label brands.
- Gatorade: A leading sports drink with a dominant market share in the sports beverage category. Competitors include Powerade (Coca-Cola), BodyArmor.
- Doritos: One of the most popular flavored tortilla chips, holding a substantial share in the snack market. Competitors include Tostitos and Santitas.
- Quaker Oats: A leading brand in the oatmeal market, providing healthy options for meals, the competitor is General Mills and other oatmeal products.
Market Dynamics
Industry Overview
The food and beverage industry is characterized by intense competition, evolving consumer preferences (towards healthier options and sustainability), and significant regulatory scrutiny.
Positioning
PepsiCo maintains a strong position in the industry through brand recognition, extensive distribution networks, and continuous product innovation.
Total Addressable Market (TAM)
The global food and beverage market is estimated to be in the trillions of USD. PepsiCo is positioned to capture a significant share via product diversity and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive distribution network
- Diversified product range
- Global presence
- Robust financial performance
Weaknesses
- Dependence on carbonated soft drinks
- Health concerns related to sugary drinks and snacks
- Exposure to currency fluctuations
- Supply chain vulnerabilities
- Negative PR from unhealthy products
Opportunities
- Expansion into healthier food and beverage options
- Growth in emerging markets
- Strategic acquisitions
- Innovation in sustainable packaging
- Capitalize on ecommerce platforms.
Threats
- Changing consumer preferences
- Increased competition
- Regulatory restrictions on sugary drinks and snacks
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- KO
- MNST
- KDP
- HSY
- GIS
Competitive Landscape
PepsiCo competes fiercely with Coca-Cola in beverages and with various players in the snack food industry. PepsiCo's diversified portfolio gives it an advantage.
Major Acquisitions
SodaStream
- Year: 2018
- Acquisition Price (USD millions): 3200
- Strategic Rationale: To expand into the at-home beverage market and offer more environmentally friendly alternatives.
Bare Snacks
- Year: 2018
- Acquisition Price (USD millions): 150
- Strategic Rationale: Expansion into healthier snacks, strengthening its nutrition portfolio.
Growth Trajectory and Initiatives
Historical Growth: PepsiCo's historical growth has been driven by organic growth, acquisitions, and geographic expansion.
Future Projections: Analysts project moderate revenue growth for PepsiCo, driven by emerging markets and innovation in healthier product categories.
Recent Initiatives: Recent initiatives include investments in healthier snacks and beverages, sustainable packaging, and digital transformation.
Summary
PepsiCo is a strong company with a diversified portfolio of food and beverage brands. Its extensive distribution network and global presence are key strengths. However, it faces challenges related to health concerns, changing consumer preferences, and competition. Strategic initiatives focused on healthier products and sustainable practices are crucial for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- PepsiCo Investor Relations
- MarketWatch
- Yahoo Finance
- Company Filings (SEC)
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PepsiCo Inc
Exchange NASDAQ | Headquaters Purchase, NY, United States | ||
IPO Launch date 1978-01-13 | Chairman & CEO Mr. Ramon Luis Laguarta | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 319000 | Website https://www.pepsico.com |
Full time employees 319000 | Website https://www.pepsico.com |
PepsiCo, Inc. engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide. The company operates through seven segments: Frito-Lay North America; Quaker Foods North America; PepsiCo Beverages North America; Latin America; Europe; Africa, Middle East and South Asia; and Asia Pacific, Australia and New Zealand and China Region. It provides dips, cheese-flavored snacks, and spreads, as well as corn, potato, and tortilla chips; cereals, rice, pasta, mixes and syrups, granola bars, grits, oatmeal, rice cakes, and side dishes; beverage concentrates, fountain syrups, and finished goods; ready-to-drink tea, coffee, and juices; dairy products; and sparkling water makers and related products, as well as distributes alcoholic beverages under Hard MTN Dew brand. The company offers its products primarily under the Lay's, Doritos, Fritos, Tostitos, BaiCaoWei, Cheetos, Cap'n Crunch, Life, Pearl Milling Company, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, Rice-A-Roni, Aquafina, Bubly, Emperador, Diet Mountain Dew, Diet Pepsi, Gatorade Zero, Crush, Propel, Dr Pepper, Schweppes, Marias Gamesa, Ruffles, Sabritas, Saladitas, Tostitos, 7UP, Diet 7UP, H2oh!, Manzanita Sol, Mirinda, Pepsi Black, Pepsi Max, San Carlos, Toddy, Walkers, Chipsy, Kurkure, Sasko, Spekko, White Star, Smith's, Sting, SodaStream, Lubimyj Sad, Agusha, Chudo, Domik v Derevne, Lipton, and other brands. It serves wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores, hard discounters, e-commerce retailers and authorized independent bottlers, and others through a network of direct-store-delivery, customer warehouse, and distributor networks, as well as directly to consumers through e-commerce platforms and retailers. The company was founded in 1898 and is based in Purchase, New York.

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