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Upturn AI SWOT - About
PEP 
PepsiCo Inc (PEP)
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Upturn Advisory Summary
09/16/2025: PEP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $153.59
1 Year Target Price $153.59
| 4 | Strong Buy |
| 2 | Buy |
| 16 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -6.94% | Avg. Invested days 40 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 196.50B USD | Price to earnings Ratio 26.19 | 1Y Target Price 153.59 |
Price to earnings Ratio 26.19 | 1Y Target Price 153.59 | ||
Volume (30-day avg) 23 | Beta 0.47 | 52 Weeks Range 125.14 - 171.43 | Updated Date 09/16/2025 |
52 Weeks Range 125.14 - 171.43 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 3.82% | Basic EPS (TTM) 5.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.23% | Operating Margin (TTM) 17.49% |
Management Effectiveness
Return on Assets (TTM) 8.51% | Return on Equity (TTM) 39.86% |
Valuation
Trailing PE 26.19 | Forward PE 16.89 | Enterprise Value 239914651090 | Price to Sales(TTM) 2.14 |
Enterprise Value 239914651090 | Price to Sales(TTM) 2.14 | ||
Enterprise Value to Revenue 2.61 | Enterprise Value to EBITDA 16.68 | Shares Outstanding 1369080064 | Shares Floating 1365367005 |
Shares Outstanding 1369080064 | Shares Floating 1365367005 | ||
Percent Insiders 0.19 | Percent Institutions 79.01 |
Upturn AI SWOT
PepsiCo Inc
Company Overview
History and Background
PepsiCo Inc. was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. It has evolved from a beverage and snack company to a global food and beverage giant.
Core Business Areas
- Frito-Lay North America (FLNA): Manufactures, markets, sells, and distributes branded snack foods, including Lay's, Doritos, Cheetos, Tostitos, and Ruffles.
- PepsiCo Beverages North America (PBNA): Manufactures, markets, and sells beverage concentrates, fountain syrups, and finished goods, including Pepsi, Mountain Dew, Gatorade, and Aquafina.
- Quaker Foods North America (QFNA): Manufactures, markets, and sells cereals, rice, pasta, and side dishes under brands like Quaker, Aunt Jemima (now Pearl Milling Company), and Rice-A-Roni.
- International: Includes all PepsiCo's businesses outside of North America, categorized geographically.
Leadership and Structure
PepsiCo is led by Chairman and CEO Ramon Laguarta. The company is structured into various divisions based on product categories and geographic regions. It has a strong board of directors.
Top Products and Market Share
Key Offerings
- Lay's: A leading potato chip brand globally. In 2023, Lay's has the highest market share among potato chips globally. Competitors include Pringles (Kellogg's), Ruffles (PepsiCo), and private label brands. The potato chips market size was valued at $31.2 billion in 2020 and is projected to reach $40.0 billion by 2028.
- Pepsi: A major carbonated soft drink. Pepsi's market share varies regionally but competes directly with Coca-Cola. Coca Cola has approximately 48.6% market share in 2023. In the carbonated soft drinks market, Pepsi and Coca-Cola has over 70% of the market share. Key competitors are Coca-Cola (KO) and Keurig Dr Pepper (KDP).
- Gatorade: The leading sports drink globally, dominating the market. Competitors include Powerade (Coca-Cola) and BodyArmor (Coca-Cola). The global sports drink market was valued at $28.39 billion in 2022 and is projected to grow to $43.88 billion by 2030.
Market Dynamics
Industry Overview
The food and beverage industry is highly competitive and subject to changing consumer preferences, health trends, and regulatory scrutiny. The market is expanding due to population growth and increased disposable income.
Positioning
PepsiCo is a leading player in the global food and beverage industry with a diversified portfolio of well-known brands and a strong distribution network. It competes with other major food and beverage companies.
Total Addressable Market (TAM)
The TAM for the global food and beverage market is estimated to be several trillion dollars. PepsiCo is well-positioned to capture a significant portion of this TAM through its diversified product portfolio and global reach.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Diversified product offerings
- Strong financial performance
- Innovation in product development
Weaknesses
- Dependence on mature markets
- Health concerns related to some products
- Exposure to currency fluctuations
- Competition from private label brands
Opportunities
- Expansion into emerging markets
- Development of healthier products
- Acquisitions of smaller brands
- Increased focus on e-commerce
Threats
- Changing consumer preferences
- Increased competition
- Regulatory scrutiny
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Coca-Cola (KO)
- Keurig Dr Pepper (KDP)
- Nestlu00e9 (NSRGY)
- Mondelez International (MDLZ)
Competitive Landscape
PepsiCo competes with Coca-Cola in beverages and with numerous companies in snacks. Its diversified portfolio gives it an advantage, but it faces intense competition and changing consumer preferences.
Major Acquisitions
SodaStream International Ltd.
- Year: 2018
- Acquisition Price (USD millions): 3200
- Strategic Rationale: Expanded PepsiCo's presence in the at-home beverage market and provided a platform for healthier beverage options.
Growth Trajectory and Initiatives
Historical Growth: PepsiCo has demonstrated steady growth through product innovation, geographic expansion, and acquisitions.
Future Projections: Analyst estimates suggest continued growth driven by emerging markets and new product categories.
Recent Initiatives: Recent initiatives include investments in healthier product options, sustainable packaging, and digital capabilities.
Summary
PepsiCo is a strong, diversified company with a leading position in the global food and beverage industry. Its diversified product portfolio and global distribution network support stable revenue. However, it faces challenges in navigating changing consumer preferences and increasing competition. Expansion into emerging markets and innovation in healthier products are key for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- PepsiCo Inc. Investor Relations
- MarketWatch
- Yahoo Finance
- Company SEC Filings (10-K, 10-Q)
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PepsiCo Inc
Exchange NASDAQ | Headquaters Purchase, NY, United States | ||
IPO Launch date 1978-01-13 | Chairman & CEO Mr. Ramon Luis Laguarta | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 319000 | Website https://www.pepsico.com |
Full time employees 319000 | Website https://www.pepsico.com | ||
PepsiCo, Inc. engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide. The company operates through seven segments: Frito-Lay North America; Quaker Foods North America; PepsiCo Beverages North America; Latin America; Europe; Africa, Middle East and South Asia; and Asia Pacific, Australia and New Zealand and China Region. It provides dips, cheese-flavored snacks, and spreads, as well as corn, potato, and tortilla chips; cereals, rice, pasta, mixes and syrups, granola bars, grits, oatmeal, rice cakes, and side dishes; beverage concentrates, fountain syrups, and finished goods; ready-to-drink tea, coffee, and juices; dairy products; and sparkling water makers and related products, as well as distributes alcoholic beverages under Hard MTN Dew brand. The company offers its products primarily under the Lay's, Doritos, Fritos, Tostitos, BaiCaoWei, Cheetos, Cap'n Crunch, Life, Pearl Milling Company, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, Rice-A-Roni, Aquafina, Bubly, Emperador, Diet Mountain Dew, Diet Pepsi, Gatorade Zero, Crush, Propel, Dr Pepper, Schweppes, Marias Gamesa, Ruffles, Sabritas, Saladitas, Tostitos, 7UP, Diet 7UP, H2oh!, Manzanita Sol, Mirinda, Pepsi Black, Pepsi Max, San Carlos, Toddy, Walkers, Chipsy, Kurkure, Sasko, Spekko, White Star, Smith's, Sting, SodaStream, Lubimyj Sad, Agusha, Chudo, Domik v Derevne, Lipton, and other brands. It serves wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores, hard discounters, e-commerce retailers and authorized independent bottlers, and others through a network of direct-store-delivery, customer warehouse, and distributor networks, as well as directly to consumers through e-commerce platforms and retailers. The company was founded in 1898 and is based in Purchase, New York.
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