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PEP 
PepsiCo Inc (PEP)
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Upturn Advisory Summary
11/05/2025: PEP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $154.05
1 Year Target Price $154.05
| 4 | Strong Buy |
| 2 | Buy |
| 16 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.48% | Avg. Invested days 38 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 195.34B USD | Price to earnings Ratio 27.16 | 1Y Target Price 154.05 |
Price to earnings Ratio 27.16 | 1Y Target Price 154.05 | ||
Volume (30-day avg) 23 | Beta 0.42 | 52 Weeks Range 125.14 - 160.68 | Updated Date 11/6/2025 |
52 Weeks Range 125.14 - 160.68 | Updated Date 11/6/2025 | ||
Dividends yield (FY) 3.89% | Basic EPS (TTM) 5.26 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-09 | When Before Market | Estimate 2.26 | Actual 2.29 |
Profitability
Profit Margin 7.82% | Operating Margin (TTM) 16.9% |
Management Effectiveness
Return on Assets (TTM) 8.37% | Return on Equity (TTM) 37.16% |
Valuation
Trailing PE 27.16 | Forward PE 16.81 | Enterprise Value 238244376901 | Price to Sales(TTM) 2.11 |
Enterprise Value 238244376901 | Price to Sales(TTM) 2.11 | ||
Enterprise Value to Revenue 2.6 | Enterprise Value to EBITDA 16.56 | Shares Outstanding 1367340122 | Shares Floating 1363620957 |
Shares Outstanding 1367340122 | Shares Floating 1363620957 | ||
Percent Insiders 0.19 | Percent Institutions 78.93 |
Upturn AI SWOT
PepsiCo Inc
Company Overview
History and Background
PepsiCo, Inc. was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Initially focused on beverages and snack foods, it has grown to become a global leader in the food and beverage industry through strategic acquisitions and product innovation.
Core Business Areas
- PepsiCo Beverages North America (PBNA): Manufactures and distributes beverage brands like Pepsi, Mountain Dew, Gatorade, and Aquafina in North America.
- Frito-Lay North America (FLNA): Manufactures and distributes snack food brands like Lay's, Doritos, Cheetos, and Tostitos in North America.
- Quaker Foods North America (QFNA): Manufactures and distributes Quaker oats, cereals, and snacks in North America.
- PepsiCo International (PI): Encompasses all beverage and snack food businesses outside of North America.
Leadership and Structure
PepsiCo is led by CEO Ramon Laguarta. The company has a decentralized organizational structure with independent business units reporting to the corporate headquarters.
Top Products and Market Share
Key Offerings
- Lay's Potato Chips: A leading potato chip brand globally, with significant market share in numerous countries. Competitors include Pringles (Kellogg's), Ruffles (PepsiCo), and private label brands. Lay's generated an estimated $8 billion in global retail sales in 2023.
- Pepsi Cola: A globally recognized carbonated soft drink. Competitors include Coca-Cola, Dr Pepper, and various regional colas. PepsiCo does not publicly report exact revenue attributable to Pepsi, but estimates peg it in the billions globally.
- Gatorade: A leading sports drink with significant market share. Competitors include Powerade (Coca-Cola), BodyArmor, and newer electrolyte drinks. Gatorade holds roughly 70% market share of the sports drink market in the US.
- Doritos: A leading flavored tortilla chip with a huge amount of sales. The biggest competitor would be Tostitos (PepsiCo), but other major brands include Santitas. Doritos generated approximately $5 billion in sales for PepsiCo
Market Dynamics
Industry Overview
The food and beverage industry is highly competitive and dynamic, driven by evolving consumer preferences, health trends, and regulatory changes. The industry is seeing growth in healthier snacks and beverages. There's an increased focus on sustainability.
Positioning
PepsiCo is a dominant player in the snack and beverage industry, with a diverse portfolio of brands and a strong global presence. Its competitive advantages include its extensive distribution network, brand recognition, and innovation capabilities.
Total Addressable Market (TAM)
The global food and beverage market is estimated to be worth approximately $8 trillion. PepsiCo is positioned to address a significant portion of this TAM through its diverse product offerings and global reach.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Extensive product diversification
- High marketing effectiveness
- Strong research and development capabilities
Weaknesses
- Dependence on carbonated beverages
- Exposure to commodity price fluctuations
- Health concerns related to some products
- Vulnerability to changing consumer preferences
- Complex supply chain
Opportunities
- Expansion into emerging markets
- Development of healthier products
- Acquisition of smaller, innovative brands
- Increased focus on sustainability
- Leveraging e-commerce channels
Threats
- Intense competition
- Changing consumer preferences
- Regulatory changes
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- KO
- MNST
- KDP
- HSY
Competitive Landscape
PepsiCo benefits from a diversified portfolio that includes both beverages and snacks, giving it a competitive edge against companies focused on one area. Coca-Cola is its main competitor, but PepsiCo has more diverse food and beverage options.
Major Acquisitions
SodaStream
- Year: 2018
- Acquisition Price (USD millions): 3200
- Strategic Rationale: Expanded PepsiCo's presence in the at-home beverage market and aligned with consumer trends towards healthier and more sustainable options.
Growth Trajectory and Initiatives
Historical Growth: Has experienced consistent growth over the past years, driven by acquisitions, product innovation, and market expansion.
Future Projections: Analysts project continued growth for PepsiCo, driven by expansion into emerging markets and the development of healthier products.
Recent Initiatives: Focused on expanding its product portfolio with healthier options, investing in e-commerce capabilities, and improving sustainability efforts.
Summary
PepsiCo is a strong company with a diverse product portfolio, a global presence, and a long history of growth. It benefits from its well-known brands and extensive distribution network. However, PepsiCo needs to be aware of changing consumer preferences, regulatory changes, and competition. Furthermore, PepsiCo has to continue to adapt and innovate to maintain its competitive edge in the market.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Industry Publications
- Financial News Outlets
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PepsiCo Inc
Exchange NASDAQ | Headquaters Purchase, NY, United States | ||
IPO Launch date 1978-01-13 | Chairman & CEO Mr. Ramon Luis Laguarta | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 319000 | Website https://www.pepsico.com |
Full time employees 319000 | Website https://www.pepsico.com | ||
PepsiCo, Inc. engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide. The company operates through seven segments: Frito-Lay North America; Quaker Foods North America; PepsiCo Beverages North America; Latin America; Europe; Africa, Middle East and South Asia; and Asia Pacific, Australia and New Zealand and China Region. It provides dips, cheese-flavored snacks, and spreads, as well as corn, potato, and tortilla chips; cereals, rice, pasta, mixes and syrups, granola bars, grits, oatmeal, rice cakes, and side dishes; beverage concentrates, fountain syrups, and finished goods; ready-to-drink tea, coffee, and juices; dairy products; and sparkling water makers and related products, as well as distributes alcoholic beverages under Hard MTN Dew brand. The company offers its products primarily under the Lay's, Doritos, Fritos, Tostitos, BaiCaoWei, Cheetos, Cap'n Crunch, Life, Pearl Milling Company, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, Rice-A-Roni, Aquafina, Bubly, Emperador, Diet Mountain Dew, Diet Pepsi, Gatorade Zero, Crush, Propel, Dr Pepper, Schweppes, Marias Gamesa, Ruffles, Sabritas, Saladitas, Tostitos, 7UP, Diet 7UP, H2oh!, Manzanita Sol, Mirinda, Pepsi Black, Pepsi Max, San Carlos, Toddy, Walkers, Chipsy, Kurkure, Sasko, Spekko, White Star, Smith's, Sting, SodaStream, Lubimyj Sad, Agusha, Chudo, Domik v Derevne, Lipton, and other brands. It serves wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores, hard discounters, e-commerce retailers and authorized independent bottlers, and others through a network of direct-store-delivery, customer warehouse, and distributor networks, as well as directly to consumers through e-commerce platforms and retailers. The company was founded in 1898 and is based in Purchase, New York.
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