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PEP 
PepsiCo Inc (PEP)
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Upturn Advisory Summary
12/26/2025: PEP (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $155.91
1 Year Target Price $155.91
| 4 | Strong Buy |
| 2 | Buy |
| 16 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.21% | Avg. Invested days 35 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/26/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 196.85B USD | Price to earnings Ratio 27.33 | 1Y Target Price 155.91 |
Price to earnings Ratio 27.33 | 1Y Target Price 155.91 | ||
Volume (30-day avg) 23 | Beta 0.42 | 52 Weeks Range 123.93 - 155.29 | Updated Date 12/28/2025 |
52 Weeks Range 123.93 - 155.29 | Updated Date 12/28/2025 | ||
Dividends yield (FY) 3.86% | Basic EPS (TTM) 5.26 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.82% | Operating Margin (TTM) 16.9% |
Management Effectiveness
Return on Assets (TTM) 8.37% | Return on Equity (TTM) 37.16% |
Valuation
Trailing PE 27.33 | Forward PE 16.81 | Enterprise Value 238784162741 | Price to Sales(TTM) 2.13 |
Enterprise Value 238784162741 | Price to Sales(TTM) 2.13 | ||
Enterprise Value to Revenue 2.59 | Enterprise Value to EBITDA 16.85 | Shares Outstanding 1367340122 | Shares Floating 1363798711 |
Shares Outstanding 1367340122 | Shares Floating 1363798711 | ||
Percent Insiders 0.19 | Percent Institutions 79.53 |
Upturn AI SWOT
PepsiCo Inc
Company Overview
History and Background
PepsiCo Inc. was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. This strategic union created a diversified food and beverage powerhouse. Over the decades, PepsiCo has expanded its portfolio through organic growth and strategic acquisitions, becoming a global leader in convenient foods and beverages. Key milestones include the acquisition of Quaker Oats Company in 2001, which brought brands like Gatorade and Quaker Oats into its fold, and the continued expansion into global markets.
Core Business Areas
- Frito-Lay North America: This segment is a leading global snack company, offering a wide range of salty snacks, crackers, and other convenience foods. Key brands include Lay's, Doritos, Cheetos, and Ruffles. The segment focuses on innovation in flavor, product form, and packaging to meet evolving consumer preferences in the North American market.
- Quaker Foods North America: This segment is a leading producer of cereals, granola bars, and other grain-based food products. Key brands include Quaker Oats, Cap'n Crunch, and Life Cereal. The segment emphasizes wholesome and nutritious breakfast and snack options.
- PepsiCo Beverages North America: This segment is responsible for the company's beverage portfolio in North America, including carbonated soft drinks, non-carbonated beverages, and ready-to-drink teas and coffees. Key brands include Pepsi, Mountain Dew, Gatorade, Tropicana, and Lipton. The segment is focused on offering a wide variety of beverage options to cater to different tastes and occasions.
- AMESA (Africa, Middle East, and South Asia): This segment covers a diverse range of beverage and convenient food businesses across the AMESA region. It includes iconic brands like Pepsi, Lipton, and Lay's, adapted to local tastes and market demands.
- Europe: This segment encompasses beverage and convenient food operations in Europe, offering a blend of global and regional brands such as Pepsi, Lay's, and Walkers, catering to varied consumer preferences across different European countries.
- Latin America: This segment manages the beverage and convenient food businesses throughout Latin America, featuring brands like Pepsi, Doritos, and Sabritas, with strategies tailored to the unique market dynamics of the region.
- Asia Pacific, Australia and New Zealand and China (AA&C): This segment oversees beverage and convenient food operations across the Asia Pacific, Australia, New Zealand, and China regions, offering a mix of global brands like Pepsi and Lay's alongside locally relevant products.
Leadership and Structure
PepsiCo Inc. is led by a Chairman and CEO, supported by a diverse executive leadership team responsible for various global functions and regional operations. The company operates a divisional structure, with segments organized by geography and product category, allowing for focused market strategies and efficient resource allocation.
Top Products and Market Share
Key Offerings
- Pepsi Cola: A leading carbonated soft drink, a flagship product of PepsiCo. Competitors include Coca-Cola, RC Cola. Market share for the cola segment is highly competitive.
- Lay's: The world's largest snack brand, offering a wide variety of potato chip flavors. Competitors include Utz Quality Foods, Snyder's-Lance, and private label brands. Market share in the salty snack category is significant.
- Doritos: A popular tortilla chip brand known for its bold flavors. Competitors include tortilla chip brands from other snack manufacturers and private labels. Holds a strong position in the flavored tortilla chip segment.
- Gatorade: The leading sports drink brand, designed to rehydrate and replenish electrolytes. Competitors include Powerade (Coca-Cola), BodyArmor, and other sports drinks. Dominant player in the sports drink market.
- Quaker Oats: A well-established brand for oatmeal and other oat-based products, emphasizing health and nutrition. Competitors include General Mills (Cheerios), Kellogg's, and other breakfast cereal brands. Strong market share in the oatmeal category.
Market Dynamics
Industry Overview
PepsiCo operates in the highly competitive and dynamic global food and beverage industry. Key trends include a growing demand for healthier options, plant-based alternatives, and sustainable packaging. The industry is characterized by strong brand loyalty, extensive distribution networks, and significant marketing investments.
Positioning
PepsiCo is positioned as a global leader in the convenient foods and beverages market, leveraging its extensive brand portfolio, robust distribution channels, and strong global presence. Its diversification across snacks and beverages provides resilience against market fluctuations in either category. Key competitive advantages include brand equity, economies of scale, and innovation capabilities.
Total Addressable Market (TAM)
The global food and beverage market is valued in the trillions of USD. PepsiCo is a significant player within this TAM, particularly in the salty snacks, carbonated soft drinks, and sports drinks segments. The company's global reach and diversified product offerings allow it to capture a substantial portion of this vast market.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio with global recognition (Pepsi, Lay's, Doritos, Gatorade).
- Diversified business model across beverages and snacks.
- Extensive global distribution network and supply chain efficiency.
- Significant investment in marketing and brand building.
- Strong financial position and access to capital for growth and acquisitions.
Weaknesses
- Reliance on carbonated soft drinks, which face health concerns and declining consumption in some markets.
- Intense competition from global and local players.
- Vulnerability to commodity price fluctuations impacting input costs.
- Challenges in adapting to rapidly changing consumer preferences for healthier options.
- Potential for regulatory scrutiny related to sugar content and environmental impact.
Opportunities
- Growing demand for healthier and plant-based food and beverage options.
- Expansion into emerging markets with growing middle classes.
- Innovation in product development and new flavor profiles.
- Leveraging e-commerce and direct-to-consumer channels.
- Acquisitions to expand into new categories or strengthen existing ones.
Threats
- Increasing health consciousness and government regulations on sugary drinks.
- Intensifying competition and price wars.
- Economic downturns impacting consumer spending on discretionary items.
- Supply chain disruptions due to geopolitical events or climate change.
- Changing consumer preferences away from traditional packaged goods.
Competitors and Market Share
Key Competitors
- The Coca-Cola Company (KO)
- Keurig Dr Pepper Inc. (KDP)
- Mondelez International, Inc. (MDLZ)
Competitive Landscape
PepsiCo holds a strong competitive position due to its diversified portfolio and global reach. Its main advantage lies in its dual strength in both beverages and snacks, offering a more balanced revenue stream than many pure-play beverage companies. However, it faces intense competition from Coca-Cola in beverages and Mondelez in snacks, requiring continuous innovation and strategic marketing to maintain its market share.
Major Acquisitions
SodaStream International Ltd.
- Year: 2018
- Acquisition Price (USD millions): 3200
- Strategic Rationale: Acquired to tap into the growing at-home beverage preparation market and to strengthen PepsiCo's portfolio of healthier beverage options, aligning with evolving consumer preferences.
Rockstar Energy Beverages
- Year: 2020
- Acquisition Price (USD millions): 3850
- Strategic Rationale: Acquired to gain a stronger foothold in the energy drink market, a high-growth category, and to leverage its distribution network for this brand.
Growth Trajectory and Initiatives
Historical Growth: PepsiCo has exhibited consistent historical growth, driven by organic sales increases, strategic acquisitions, and effective brand management. The company has successfully navigated industry shifts by diversifying its portfolio and expanding into international markets. Revenue and earnings have shown a steady upward trajectory over the past decade.
Future Projections: Analysts project continued moderate growth for PepsiCo, with revenue growth anticipated in the mid-single digits annually. Future growth is expected to be supported by innovation in product offerings, expansion in emerging markets, and strategic pricing. Investments in e-commerce and sustainable practices are also key to future growth.
Recent Initiatives: Recent initiatives include a focus on expanding its healthier snack and beverage options, increasing its investment in sustainability programs, and leveraging digital channels for direct-to-consumer engagement. The company has also made strategic acquisitions to bolster its portfolio in high-growth areas.
Summary
PepsiCo Inc. is a robust and diversified global food and beverage company with strong brand recognition and an extensive distribution network. Its dual strength in snacks and beverages provides significant market resilience. While facing intense competition and evolving consumer preferences towards healthier options, the company demonstrates consistent financial performance, a commitment to shareholder returns, and strategic investments in growth areas and sustainability.
Similar Stocks
Sources and Disclaimers
Data Sources:
- PepsiCo Inc. Investor Relations
- Securities and Exchange Commission (SEC) Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Bloomberg, Reuters)
- Market Research Reports
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute investment advice. Financial data is subject to change and may vary based on reporting periods and accounting methods. Market share data is estimated and can fluctuate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PepsiCo Inc
Exchange NASDAQ | Headquaters Purchase, NY, United States | ||
IPO Launch date 1978-01-13 | Chairman & CEO Mr. Ramon Luis Laguarta | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 319000 | Website https://www.pepsico.com |
Full time employees 319000 | Website https://www.pepsico.com | ||
PepsiCo, Inc. engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide. The company operates through seven segments: Frito-Lay North America; Quaker Foods North America; PepsiCo Beverages North America; Latin America; Europe; Africa, Middle East and South Asia; and Asia Pacific, Australia and New Zealand and China Region. It provides dips, cheese-flavored snacks, and spreads, as well as corn, potato, and tortilla chips; cereals, rice, pasta, mixes and syrups, granola bars, grits, oatmeal, rice cakes, and side dishes; beverage concentrates, fountain syrups, and finished goods; ready-to-drink tea, coffee, and juices; dairy products; and sparkling water makers and related products, as well as distributes alcoholic beverages under Hard MTN Dew brand. The company offers its products primarily under the Lay's, Doritos, Fritos, Tostitos, BaiCaoWei, Cheetos, Cap'n Crunch, Life, Pearl Milling Company, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, Rice-A-Roni, Aquafina, Bubly, Emperador, Diet Mountain Dew, Diet Pepsi, Gatorade Zero, Crush, Propel, Dr Pepper, Schweppes, Marias Gamesa, Ruffles, Sabritas, Saladitas, Tostitos, 7UP, Diet 7UP, H2oh!, Manzanita Sol, Mirinda, Pepsi Black, Pepsi Max, San Carlos, Toddy, Walkers, Chipsy, Kurkure, Sasko, Spekko, White Star, Smith's, Sting, SodaStream, Lubimyj Sad, Agusha, Chudo, Domik v Derevne, Lipton, and other brands. It serves wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores, hard discounters, e-commerce retailers and authorized independent bottlers, and others through a network of direct-store-delivery, customer warehouse, and distributor networks, as well as directly to consumers through e-commerce platforms and retailers. The company was founded in 1898 and is based in Purchase, New York.
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