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Upturn AI Summary - About
Monster Beverage Corp(MNST)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for MNST
11/13/2026: MNST (5-star) is a STRONG-BUY. BUY for 18 days. Simulated Profits (-0.36%). Updated daily EoD!
Monster Beverage Corp is a prominent player in the global energy drink industry, best known for its flagship Monster Energy brand. The company has a leading position in the beverage sector, bolstered by a strong distribution partnership with The Coca-Cola Company that provides a significant scale advantage. While its growth trajectory is supported by international expansion and new product lines like alcoholic beverages, it faces execution risk in diversifying beyond its core energy segment. The stock may suit growth-oriented investors looking for established category leaders, though they should monitor regulatory risks. It currently does not pay a dividend, prioritizing capital reinvestment for long-term expansion.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company has a long history of high revenue growth and operational expansion. |
| Momentum investor | Mixed fit | This is a strong fit when the stock exhibits sustained upward price movement and strong volume trends. |
| Value investor | Weak fit | The stock often trades at a premium valuation relative to broader consumer staples, limiting value appeal. |
| Dividend investor | Weak fit | Monster does not currently pay a dividend, making it unsuitable for income-focused portfolios. |
| Low-risk investor | Mixed fit | While the business is high-quality, the stock can experience significant volatility inherent to the growth sector. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Growth stocks in the consumer sector often see sharp price swings based on quarterly performance reports. |
| Valuation risk | Medium | Investors pay a premium for growth, which can lead to corrections if growth targets are missed. |
| Competition risk (Beverage industry giants) | High | Competition from well-funded rivals like PepsiCo and private leaders like Red Bull is constant. |
| Business quality | Strong | The company holds a dominant, high-margin position in the energy drink segment. |
| Dividend income | Low / none | There is no dividend income for investors seeking current cash returns. |
| Execution risk | Medium | Scaling into new categories like alcohol requires careful execution to avoid diluting the core brand. |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 90.95B USD | Price to earnings Ratio 42.24 | 1Y Target Price 50.13 |
Price to earnings Ratio 42.24 | 1Y Target Price 50.13 | ||
Volume (30-day avg) 9.6M shares | Beta 0.51 | 52 Weeks Range 35.43 - 50.17 | Updated Date 11/14/2026 |
52 Weeks Range 35.43 - 50.17 | Updated Date 11/14/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.1 |
Sector & Industry Intelligence
Sector
Consumer Defensive
Defensive- Sentiment
- Correction Expected
- Momentum
- BUY Breadth Improving
- BUY participation
- 95.0%
- Active BUY / eligible
- 19 / 20
- 30-Day BUY Count Change
- +13
- Market state
- Correction Expected
More qualifying stocks are receiving or maintaining BUY advisories, indicating improving market participation.
Industry
Beverages - Non-Alcoholic
- BUY participation
- 100.0%
- Active BUY / eligible
- 5 / 5
- 30-Day BUY Count Change
- +4
Eligible universe: 5 stocks.
Sector signal summarizes BUY breadth conditions for the sector. It does not override this stock’s BUY, SELL, or PASS advisory.
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 39.05% | Avg. Invested days 65 | Today’s Advisory Regular Buy |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/13/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Energy Drinks | Global sales of Monster, Ultra, and Reign energy drink products. | This is the primary engine of the company and drives the vast majority of its profit. |
| Geography: North America | Operations and sales within the United States and Canada. | The company's most mature and cash-generative market. |
| Geography: International | Operations across EMEA, Latin America, and Asia-Pacific regions. | This represents the primary growth frontier for the company. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-11-05 | When After Market | Estimate 0.3 | Actual 0.3 |
Profitability
Profit Margin 22.66% | Operating Margin (TTM) 29.8% |
Management Effectiveness
Return on Assets (TTM) 16.58% | Return on Equity (TTM) 24.7% |
Valuation
Trailing PE 42.24 | Forward PE 35.71 | Enterprise Value 89.24B | Price to Sales(TTM) 9.49 |
Enterprise Value 89.24B | Price to Sales(TTM) 9.49 | ||
Enterprise Value to Revenue 9.31 | Enterprise Value to EBITDA 31.27 | Shares Outstanding 1.96B | Shares Floating 1.81B |
Shares Outstanding 1.96B | Shares Floating 1.81B | ||
Percent Insiders 28.46 | Percent Institutions 69.54 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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