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Upturn AI Summary - About
Monster Beverage Corp(MNST)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for MNST
09/28/2026: MNST (4-star) is currently NOT-A-BUY. Pass it for now.
Monster Beverage Corp is a prominent leader in the global energy drink market, known for its strong brand equity and its highly effective distribution partnership with The Coca-Cola Company. The company's primary strength lies in its ability to generate high margins through a streamlined portfolio, with significant international expansion serving as a core growth opportunity. However, investors must monitor risks related to increased competition from fitness-focused brands, potential regulatory headwinds, and heavy concentration in the energy sector. Monster is generally well-suited for growth-oriented investors who can tolerate price volatility, as it has historically delivered strong value through consistent top-line expansion and operational focus without the use of dividends.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Monster has a long track record of consistent revenue growth and global brand expansion. |
| Momentum investor | Strong fit while signal remains positive | The stock often exhibits strong price trends aligned with its consistent earnings growth. |
| Value investor | Mixed fit | The stock often trades at a premium multiple due to its growth profile. |
| Dividend investor | Weak fit | The company does not pay a regular cash dividend. |
| Low-risk investor | Mixed fit | While the business quality is high, the stock can experience significant volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock can experience significant swings based on growth expectations. |
| Valuation risk | Medium / high | Investors often pay high multiples, leaving little room for error. |
| Competition risk (Energy Drinks) | High | Aggressive competition from Red Bull and Celsius threatens market share. |
| Business quality | Strong | The company maintains high operating margins and a strong global brand. |
| Dividend income | Low / none | Income-focused investors will not find current dividend yield. |
| Execution risk | Medium | Dependence on the Coca-Cola bottling system requires seamless coordination. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit 39.56% | Avg. Invested days 73 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/28/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 82.01B USD | Price to earnings Ratio 38.76 | 1Y Target Price 50.24 |
Price to earnings Ratio 38.76 | 1Y Target Price 50.24 | ||
Volume (30-day avg) 10.0M shares | Beta 0.52 | 52 Weeks Range 32.94 - 50.17 | Updated Date 09/28/2026 |
52 Weeks Range 32.94 - 50.17 | Updated Date 09/28/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.08 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Monster Energy Drinks | Flagship energy products and various line extensions like Ultra and Java. | This is the primary engine of the business and the source of most profits. |
| Strategic Brands | Brands acquired from Coca-Cola such as NOS and Full Throttle. | These brands provide additional reach into specific consumer segments. |
| Alcohol Brands | Craft beers and flavored malt beverages from CANarchy. | This is a newer, smaller segment that offers long-term diversification potential. |
| International Geography | Sales outside the US market supported by the global Coca-Cola distribution network. | This represents a significant long-term growth opportunity as energy drink adoption increases worldwide. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 38.76 | Forward PE 33.67 | Enterprise Value 84.32B | Price to Sales(TTM) 8.9 |
Enterprise Value 84.32B | Price to Sales(TTM) 8.9 | ||
Enterprise Value to Revenue 9.15 | Enterprise Value to EBITDA 29.82 | Shares Outstanding 1.96B | Shares Floating 1.81B |
Shares Outstanding 1.96B | Shares Floating 1.81B | ||
Percent Insiders 28.3 | Percent Institutions 69.59 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
News (Last Updated: 09/28/2026)
About Monster Beverage Corp
Exchange NASDAQ | Headquarters Corona, CA, United States | ||
IPO Launch date 1995-08-18 | CEO & Vice Chairman Mr. Hilton H. Schlosberg | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 5773 | Website https://www.monsterbevcorp.com |
Full time employees 5773 | Website https://www.monsterbevcorp.com | ||
Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through four segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. It offers carbonated non-carbonated energy drinks, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. In addition, the company provides its products under the Monster Energy, Monster Energy Ultra, Rehab Monster, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Monster Tour Water, Reign Total Body Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play, Relentless, BPM, BU, Samurai, Live+, Predator, and Fury brands. Further, it offers craft beers, flavored malt beverages,and hard seltzers under the Jai Alai IPA, Florida Man IPA, Dale's Pale Ale, Wild Basin Hard Seltzers, Dallas Blonde, Deep Ellum IPA, Perrin Brewing Company Black Ale, Hop Rising Double IPA, Wasatch Apricot Hefeweizen, The Beast, and Beast Tea, Blind Lemon, and Blinder Lemon brands. The company engages in the concentrates and/or beverage bases to authorized bottling, and canning operations. It sells its products to full-service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, food service customers, value stores, e-commerce retailers, and the military. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
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