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Upturn AI SWOT - About
MNST 
Monster Beverage Corp (MNST)
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Upturn Advisory Summary
07/14/2025: MNST (2-star) is a SELL. SELL since 3 days. Profits (14.56%). Updated daily EoD!
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $62.43
1 Year Target Price $62.43
| 10 | Strong Buy |
| 3 | Buy |
| 9 | Hold |
| 2 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 20.25% | Avg. Invested days 60 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 58.19B USD | Price to earnings Ratio 39.26 | 1Y Target Price 62.43 |
Price to earnings Ratio 39.26 | 1Y Target Price 62.43 | ||
Volume (30-day avg) 25 | Beta 0.6 | 52 Weeks Range 43.32 - 64.45 | Updated Date 07/14/2025 |
52 Weeks Range 43.32 - 64.45 | Updated Date 07/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.52 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 20.27% | Operating Margin (TTM) 30.84% |
Management Effectiveness
Return on Assets (TTM) 14.24% | Return on Equity (TTM) 20% |
Valuation
Trailing PE 39.26 | Forward PE 31.45 | Enterprise Value 55669371533 | Price to Sales(TTM) 7.81 |
Enterprise Value 55669371533 | Price to Sales(TTM) 7.81 | ||
Enterprise Value to Revenue 7.47 | Enterprise Value to EBITDA 27.57 | Shares Outstanding 975246016 | Shares Floating 693039178 |
Shares Outstanding 975246016 | Shares Floating 693039178 | ||
Percent Insiders 28.64 | Percent Institutions 68.23 |
Upturn AI SWOT
Monster Beverage Corp
Company Overview
History and Background
Monster Beverage Corporation was founded in 1935 as Hansen's Inc., originally selling juice. It later rebranded as Monster Beverage Corp and focused on energy drinks in 2002. The company experienced rapid growth due to its innovative marketing and product line.
Core Business Areas
- Energy Drinks: The company's primary business is the development, marketing, and distribution of energy drinks under the Monster Energy brand and other acquired brands.
- Strategic Brands: These are acquired beverage brands, including energy drinks and other beverage categories, that Monster manages and distributes.
- Other: Includes products distributed under license from Coca-Cola, as well as water and juice drinks
Leadership and Structure
Rodney C. Sacks is the Chairman and Co-CEO. Hilton H. Schlosberg is the Vice Chairman and Co-CEO. The company operates with a functional organizational structure with departments for marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- Monster Energy: Monster Energy is the flagship energy drink brand and accounts for a significant portion of the company's revenue. Competitors include Red Bull, Rockstar, and other energy drink brands. Global Market Share of the brand is estimated at about 25% in 2023.
- NOS: NOS is another popular energy drink brand in Monster's portfolio, known for its association with motorsports. Competitors include VPX Bang and other performance-focused energy drinks. US Market Share is about 3-5%.
- Full Throttle: Full Throttle is an energy drink acquired from Coca-Cola as part of a strategic partnership. It faces competition from similar energy drinks in the market. US Market Share is around 2%.
Market Dynamics
Industry Overview
The energy drink industry is characterized by high growth, innovation in flavors and formulations, and intense competition. Health concerns and regulatory scrutiny are also factors.
Positioning
Monster Beverage Corp is a leading player in the energy drink market, known for its aggressive marketing, sponsorship deals, and diverse product portfolio. Its competitive advantages include brand recognition and distribution network.
Total Addressable Market (TAM)
The global energy drinks market is expected to reach $86.01 billion in 2028. Monster is well-positioned to capture a significant share of this market through innovation and expansion.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Distribution Network (Coca-Cola partnership)
- Innovative Product Development
- Effective Marketing Strategies
- High Brand Loyalty
Weaknesses
- Dependence on Energy Drink Market
- Health Concerns Associated with Energy Drinks
- Limited Product Diversification (beyond beverages)
- Vulnerability to Regulatory Changes
- Litigation Risks
Opportunities
- Expansion into New Geographic Markets
- Introduction of Healthier Energy Drink Alternatives
- Product Diversification (e.g., sports drinks, functional beverages)
- Partnerships with Complementary Businesses
- Capitalizing on Emerging Trends in the Beverage Industry
Threats
- Intense Competition
- Changing Consumer Preferences (shift towards healthier options)
- Stringent Regulations on Energy Drink Ingredients and Marketing
- Economic Downturns
- Negative Publicity Regarding Health Effects
Competitors and Market Share
Key Competitors
- PEP
- MNST
- KO
Competitive Landscape
Monster's advantages include strong brand recognition and an extensive distribution network. Disadvantages include reliance on the energy drink market and potential health concerns.
Major Acquisitions
Canarchy Craft Brewery Collective
- Year: 2022
- Acquisition Price (USD millions): 330
- Strategic Rationale: Diversifying into alcoholic beverages and expanding product portfolio.
Growth Trajectory and Initiatives
Historical Growth: Monster has experienced rapid growth in revenue and market share since focusing on energy drinks. Expansion into new markets and product innovation have been key drivers.
Future Projections: Analyst estimates suggest continued growth in revenue and earnings, driven by expansion into new markets and product innovation.
Recent Initiatives: Recent initiatives include expansion into new beverage categories, strategic partnerships, and investments in marketing and brand building.
Summary
Monster Beverage Corp is a strong player in the energy drink market due to its brand recognition and distribution network. Its innovative products and marketing strategies drive revenue growth. However, it must address health concerns and regulatory pressures and explore new markets. The company must also keep a close eye on competitive pressure from larger competitors and changing consumer behaviors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, Market research reports, Analyst estimates
Disclaimers:
This analysis is based on available data and estimates and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Monster Beverage Corp
Exchange NASDAQ | Headquaters Corona, CA, United States | ||
IPO Launch date 1995-08-18 | CEO & Vice Chairman Mr. Hilton H. Schlosberg | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 5527 | Website https://www.monsterbevcorp.com |
Full time employees 5527 | Website https://www.monsterbevcorp.com | ||
Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through four segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. It offers carbonated non-carbonated energy drinks, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. In addition, the company provides its products under the Monster Energy, Monster Energy Ultra, Rehab Monster, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Monster Tour Water, Reign Total Body Fuel, Reign Inferno Thermogenic Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play, Relentless, BPM, BU, Samurai, Live+, Predator, and Fury brands. Further, it offers craft beers, flavored malt beverages,and hard seltzers under the Jai Alai IPA, Florida Man IPA, Dale's Pale Ale, Wild Basin Hard Seltzers, Dallas Blonde, Deep Ellum IPA, Perrin Brewing Company Black Ale, Hop Rising Double IPA, Wasatch Apricot Hefeweizen, The Beast, and Nasty Beast Hard Tea brands. The company engages in the concentrates and/or beverage bases to authorized bottling, and canning operations. It sells its products to full-service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, food service customers, value stores, e-commerce retailers, and the military. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
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