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Upturn AI SWOT - About
MNST 
Monster Beverage Corp (MNST)
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Upturn Advisory Summary
08/28/2025: MNST (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $66.52
1 Year Target Price $66.52
| 10 | Strong Buy |
| 3 | Buy |
| 9 | Hold |
| 2 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 16.26% | Avg. Invested days 52 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 60.94B USD | Price to earnings Ratio 38.76 | 1Y Target Price 66.52 |
Price to earnings Ratio 38.76 | 1Y Target Price 66.52 | ||
Volume (30-day avg) 25 | Beta 0.55 | 52 Weeks Range 45.70 - 66.75 | Updated Date 08/29/2025 |
52 Weeks Range 45.70 - 66.75 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.61 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate 0.48 | Actual 0.52 |
Profitability
Profit Margin 20.54% | Operating Margin (TTM) 29.91% |
Management Effectiveness
Return on Assets (TTM) 16.3% | Return on Equity (TTM) 24.1% |
Valuation
Trailing PE 38.76 | Forward PE 32.57 | Enterprise Value 58853716281 | Price to Sales(TTM) 7.96 |
Enterprise Value 58853716281 | Price to Sales(TTM) 7.96 | ||
Enterprise Value to Revenue 7.68 | Enterprise Value to EBITDA 27.3 | Shares Outstanding 976428032 | Shares Floating 694181857 |
Shares Outstanding 976428032 | Shares Floating 694181857 | ||
Percent Insiders 28.6 | Percent Institutions 68.77 |
Upturn AI SWOT
Monster Beverage Corp
Company Overview
History and Background
Monster Beverage Corp. was founded in 1935 as Hansen's, a juice company. In 2002, it launched the Monster Energy brand, which transformed the company. It experienced rapid growth, becoming a major player in the energy drink market.
Core Business Areas
- Energy Drinks: Development, marketing, and distribution of energy drink brands like Monster Energy, NOS, and Burn.
- Strategic Brands: Energy drink brands acquired from Coca-Cola, such as Full Throttle and Mother.
- Other: Includes various juice drinks, sparkling water, and other beverages sold under different brands.
Leadership and Structure
Rodney Sacks is the Chairman and Co-CEO. Hilton Schlosberg is the Vice Chairman and Co-CEO. The company has a typical corporate structure with various departments like marketing, sales, finance, and operations.
Top Products and Market Share
Key Offerings
- Monster Energy: The flagship product, a wide range of energy drinks with various flavors and formulations. It is estimated to hold approximately 35-40% market share of the energy drink market. Competitors: Red Bull, Rockstar, and Celsius.
- NOS: An energy drink brand known for its association with motorsports. Market share is smaller than Monster Energy. Competitors: Red Bull, Rockstar.
- Full Throttle: Another energy drink brand in the portfolio, primarily sold in North America. Market share is smaller than Monster Energy. Competitors: Red Bull, Rockstar.
Market Dynamics
Industry Overview
The energy drink market is highly competitive and growing, driven by consumer demand for enhanced energy and focus. It's influenced by health trends and regulatory scrutiny.
Positioning
Monster Beverage Corp. is a leading player in the energy drink market, known for its strong branding, diverse product portfolio, and effective distribution network. Its competitive advantage lies in its brand recognition, product innovation, and strategic partnerships.
Total Addressable Market (TAM)
The global energy drinks market is estimated at $86.01 Billion in 2023 and is expected to reach USD 127.47 Billion by 2030, growing at a CAGR of 5.89% from 2023-2030. Monster is well-positioned, holding a large market share, but faces increasing competition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Diverse product portfolio
- Effective marketing campaigns
- Partnership with Coca-Cola
Weaknesses
- High reliance on energy drinks
- Vulnerability to health concerns related to energy drinks
- Litigation risks related to product safety
Opportunities
- Expanding into new geographic markets
- Developing healthier energy drink alternatives
- Acquiring complementary beverage brands
- Capitalizing on the growing demand for functional beverages
Threats
- Increasing competition from established and emerging players
- Changing consumer preferences
- Regulatory scrutiny of energy drink ingredients and marketing
- Economic downturns affecting consumer spending
Competitors and Market Share
Key Competitors
- PEP
- MNST
- KDP
- CELH
Competitive Landscape
Monster has a strong brand and distribution network, but faces intense competition from Red Bull, PepsiCo (Rockstar, and other offerings), and Keurig Dr Pepper. New entrants like Celsius are also gaining market share. Monster's partnership with Coca-Cola gives it a significant distribution advantage.
Major Acquisitions
CANarchy Craft Brewery Collective
- Year: 2022
- Acquisition Price (USD millions): 330
- Strategic Rationale: To enter the alcoholic beverage market, diversifying its product portfolio and expanding into a new growth area.
Growth Trajectory and Initiatives
Historical Growth: Monster has historically grown rapidly due to the increasing popularity of energy drinks and their effective marketing and distribution strategies.
Future Projections: Analyst estimates suggest continued growth, driven by international expansion and product innovation, though growth rates are expected to moderate.
Recent Initiatives: Recent initiatives include expanding into new product categories like alcohol beverages through the CANarchy acquisition, and focusing on international market expansion.
Summary
Monster Beverage Corp is a strong player in the energy drink market, benefiting from its popular brand and Coca-Cola partnership. The company is growing with recent acquisitions to diversify from the energy drink business. However, Monster needs to address health concerns associated with energy drinks, changing consumer preferences, and regulatory scrutiny to maintain their strong position. They face increasing competition and need to continue to innovate in existing and new markets.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Reports
- Various Industry News Sources
Disclaimers:
The information provided is for general informational purposes only and should not be construed as investment advice. Market data and financial figures are subject to change. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Monster Beverage Corp
Exchange NASDAQ | Headquaters Corona, CA, United States | ||
IPO Launch date 1995-08-18 | CEO & Vice Chairman Mr. Hilton H. Schlosberg | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 5527 | Website https://www.monsterbevcorp.com |
Full time employees 5527 | Website https://www.monsterbevcorp.com | ||
Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through four segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. It offers carbonated non-carbonated energy drinks, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. In addition, the company provides its products under the Monster Energy, Monster Energy Ultra, Rehab Monster, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Monster Tour Water, Reign Total Body Fuel, Reign Inferno Thermogenic Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play, Relentless, BPM, BU, Samurai, Live+, Predator, and Fury brands. Further, it offers craft beers, flavored malt beverages,and hard seltzers under the Jai Alai IPA, Florida Man IPA, Dale's Pale Ale, Wild Basin Hard Seltzers, Dallas Blonde, Deep Ellum IPA, Perrin Brewing Company Black Ale, Hop Rising Double IPA, Wasatch Apricot Hefeweizen, The Beast, and Nasty Beast Hard Tea brands. The company engages in the concentrates and/or beverage bases to authorized bottling, and canning operations. It sells its products to full-service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, food service customers, value stores, e-commerce retailers, and the military. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
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