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MNST 
Monster Beverage Corp (MNST)
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Upturn Advisory Summary
12/31/2025: MNST (4-star) is a STRONG-BUY. BUY since 98 days. Simulated Profits (19.52%). Updated daily EoD!
Upturn Star Rating
Above Average Performance
These Stocks/ETFs, based on Upturn Advisory, frequently surpass the market, reflecting reliable and trustworthy advice.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $76.05
1 Year Target Price $76.05
| 10 | Strong Buy |
| 3 | Buy |
| 9 | Hold |
| 2 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 43.72% | Avg. Invested days 66 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/31/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 74.41B USD | Price to earnings Ratio 43.27 | 1Y Target Price 76.05 |
Price to earnings Ratio 43.27 | 1Y Target Price 76.05 | ||
Volume (30-day avg) 25 | Beta 0.48 | 52 Weeks Range 45.70 - 78.31 | Updated Date 01/2/2026 |
52 Weeks Range 45.70 - 78.31 | Updated Date 01/2/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.76 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 21.65% | Operating Margin (TTM) 30.74% |
Management Effectiveness
Return on Assets (TTM) 16.88% | Return on Equity (TTM) 25.54% |
Valuation
Trailing PE 43.27 | Forward PE 33.9 | Enterprise Value 73203856630 | Price to Sales(TTM) 9.33 |
Enterprise Value 73203856630 | Price to Sales(TTM) 9.33 | ||
Enterprise Value to Revenue 9.18 | Enterprise Value to EBITDA 31.01 | Shares Outstanding 977021216 | Shares Floating 696879923 |
Shares Outstanding 977021216 | Shares Floating 696879923 | ||
Percent Insiders 28.59 | Percent Institutions 69.36 |
Upturn AI SWOT
Monster Beverage Corp
Company Overview
History and Background
Monster Beverage Corporation, formerly Hansen Natural Corporation, was founded in 1990. It rebranded to Monster Beverage Corporation in 2012. The company is a leading player in the global beverage market, primarily known for its energy drinks. A significant milestone was its strategic partnership and investment from The Coca-Cola Company in 2014, which expanded its distribution and global reach.
Core Business Areas
- Energy Drinks: This is the primary business segment, encompassing the flagship Monster Energy brand, as well as a diverse portfolio of sub-brands like Monster Ultra, Monster Java, Monster Rehab, and Monster Punch. These products are distributed globally and cater to a wide range of consumer preferences.
- Other Beverage Segments: While energy drinks are dominant, Monster also offers other beverage categories, including certain ready-to-drink teas, coffees, and juices under various brands acquired or developed over time. However, these are a smaller portion of the overall business.
Leadership and Structure
Monster Beverage Corporation is led by Rodney C. Sacks (Co-CEO) and Hilton H. Schlosberg (Co-CEO). The company operates with a lean corporate structure, focusing heavily on brand management, product development, and leveraging its distribution partnership with The Coca-Cola Company.
Top Products and Market Share
Key Offerings
- Monster Energy: The flagship energy drink brand, offering a wide array of flavors and formulations targeting active lifestyles and consumers seeking an energy boost. It competes directly with Red Bull and other energy drink brands. Market share for the overall energy drink category is significant, with Monster being a top-tier player.
- Monster Ultra: A line of low-calorie, zero-sugar energy drinks that has gained significant popularity, appealing to health-conscious consumers. Competitors include Red Bull Sugar-Free and various private label low-calorie energy drinks.
- Monster Java: A line of coffee-based energy drinks, blending coffee with energy ingredients. Competitors include Starbucks energy drinks and other ready-to-drink coffee beverages with added caffeine.
- Monster Rehab: A line of non-carbonated, tea-based energy drinks offering a lighter alternative. Competitors include various iced tea brands and other functional beverages.
Market Dynamics
Industry Overview
The global beverage industry, particularly the non-alcoholic segment, is characterized by intense competition, evolving consumer preferences towards healthier options, and a growing demand for functional beverages like energy drinks. The energy drink market continues to be a high-growth segment within the broader beverage industry.
Positioning
Monster Beverage Corp is positioned as a leading global player in the rapidly growing energy drink market. Its strong brand recognition, diverse product portfolio, and strategic distribution agreement with The Coca-Cola Company provide significant competitive advantages. The company has successfully innovated to cater to evolving consumer demands, such as low-calorie and natural ingredient options.
Total Addressable Market (TAM)
The global non-alcoholic beverage market is valued in the hundreds of billions of dollars. The energy drink segment, a significant portion of this TAM, is estimated to be worth tens of billions of dollars globally and is projected to continue growing. Monster Beverage Corp holds a substantial share of this energy drink TAM, competing for a significant portion of consumer spending in this category.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and loyalty for the Monster Energy brand.
- Diverse product portfolio catering to various consumer preferences and occasions.
- Extensive global distribution network, significantly enhanced by its partnership with The Coca-Cola Company.
- Proven track record of product innovation and successful launches.
- Effective marketing and sponsorship strategies targeting youth and active lifestyles.
Weaknesses
- High reliance on the energy drink segment, making it vulnerable to shifts in this specific market.
- Intense competition from established players and new entrants.
- Potential for negative public perception or regulatory scrutiny related to the health effects of energy drinks.
- Dependence on key bottlers and distributors for market penetration.
Opportunities
- Continued growth in emerging markets and expansion into new international territories.
- Development of healthier and more natural energy drink formulations.
- Leveraging the Coca-Cola partnership for further market penetration and cross-promotional activities.
- Expansion into adjacent beverage categories or functional drinks.
- Acquisition of smaller, innovative beverage brands to diversify the portfolio.
Threats
- Increasing health consciousness among consumers leading to reduced demand for high-sugar/caffeine products.
- Stricter government regulations regarding caffeine content, labeling, and marketing of energy drinks.
- Intensifying competition, including private label brands and new innovative startups.
- Economic downturns impacting discretionary consumer spending on premium beverages.
- Supply chain disruptions and rising ingredient costs.
Competitors and Market Share
Key Competitors
- Red Bull GmbH (Private Company, not US Stock Symbol)
- PepsiCo, Inc. (PEP)
- The Coca-Cola Company (KO)
Competitive Landscape
Monster Beverage Corp holds a strong position in the energy drink market, often second only to Red Bull. Its competitive advantages lie in its diverse product range, strong branding, and the strategic leverage of its distribution agreement with The Coca-Cola Company. However, it faces intense competition from major beverage players like PepsiCo and Coca-Cola, which also have their own energy drink offerings and extensive distribution networks. The private nature of Red Bull makes direct market share comparison challenging but it remains a primary competitor.
Major Acquisitions
Cott Corporation's beverage business (excluding water and coffee)
- Year: 2022
- Acquisition Price (USD millions): 330
- Strategic Rationale: This acquisition aimed to enhance Monster's manufacturing and co-packing capabilities, providing greater control over its supply chain and production efficiency, particularly for its expanding portfolio of non-energy drinks and potentially new product lines.
Growth Trajectory and Initiatives
Historical Growth: Monster Beverage Corp has experienced robust historical growth, characterized by expanding market share in the energy drink category and successful international expansion. The strategic partnership with Coca-Cola has been a pivotal factor in accelerating this growth.
Future Projections: Analyst projections generally indicate continued positive growth for Monster Beverage Corp, driven by the ongoing expansion of the global energy drink market, new product innovations, and further penetration in developing economies. Specific consensus estimates for future revenue and EPS would require access to current analyst reports.
Recent Initiatives: Recent initiatives likely include the launch of new product variations, expansion into new geographic markets, increased marketing and promotional activities, and potentially strategic partnerships or minor acquisitions to bolster its product portfolio or market reach.
Summary
Monster Beverage Corp is a robust company with a dominant position in the growing energy drink market. Its strong brand, diverse product line, and strategic Coca-Cola partnership are key strengths driving consistent growth. However, the company must remain vigilant against increasing competition, evolving health trends, and potential regulatory challenges within the energy drink sector.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Monster Beverage Corporation Investor Relations
- Financial News Outlets (e.g., Bloomberg, Wall Street Journal)
- Market Research Reports (e.g., Statista, Grand View Research)
- Company SEC Filings (10-K, 10-Q)
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute investment advice. Financial data and market share figures are subject to change and may vary depending on the source and reporting period. Users should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Monster Beverage Corp
Exchange NASDAQ | Headquaters Corona, CA, United States | ||
IPO Launch date 1995-08-18 | CEO & Vice Chairman Mr. Hilton H. Schlosberg | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 5527 | Website https://www.monsterbevcorp.com |
Full time employees 5527 | Website https://www.monsterbevcorp.com | ||
Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through four segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. It offers carbonated non-carbonated energy drinks, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. In addition, the company provides its products under the Monster Energy, Monster Energy Ultra, Rehab Monster, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Monster Tour Water, Reign Total Body Fuel, Reign Inferno Thermogenic Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play, Relentless, BPM, BU, Samurai, Live+, Predator, and Fury brands. Further, it offers craft beers, flavored malt beverages,and hard seltzers under the Jai Alai IPA, Florida Man IPA, Dale's Pale Ale, Wild Basin Hard Seltzers, Dallas Blonde, Deep Ellum IPA, Perrin Brewing Company Black Ale, Hop Rising Double IPA, Wasatch Apricot Hefeweizen, The Beast, and Nasty Beast Hard Tea brands. The company engages in the concentrates and/or beverage bases to authorized bottling, and canning operations. It sells its products to full-service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, food service customers, value stores, e-commerce retailers, and the military. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
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