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Upturn AI SWOT - About
MNST 
Monster Beverage Corp (MNST)
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Upturn Advisory Summary
09/16/2025: MNST (3-star) is a STRONG-BUY. BUY since 24 days. Simulated Profits (3.13%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $67
1 Year Target Price $67
| 10 | Strong Buy |
| 3 | Buy |
| 9 | Hold |
| 2 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 24.02% | Avg. Invested days 54 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 64.60B USD | Price to earnings Ratio 41.09 | 1Y Target Price 67 |
Price to earnings Ratio 41.09 | 1Y Target Price 67 | ||
Volume (30-day avg) 25 | Beta 0.54 | 52 Weeks Range 45.70 - 66.75 | Updated Date 09/16/2025 |
52 Weeks Range 45.70 - 66.75 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.61 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 20.54% | Operating Margin (TTM) 29.91% |
Management Effectiveness
Return on Assets (TTM) 16.3% | Return on Equity (TTM) 24.1% |
Valuation
Trailing PE 41.09 | Forward PE 29.67 | Enterprise Value 61128793962 | Price to Sales(TTM) 8.43 |
Enterprise Value 61128793962 | Price to Sales(TTM) 8.43 | ||
Enterprise Value to Revenue 7.98 | Enterprise Value to EBITDA 28.36 | Shares Outstanding 976428032 | Shares Floating 694181857 |
Shares Outstanding 976428032 | Shares Floating 694181857 | ||
Percent Insiders 28.61 | Percent Institutions 68.78 |
Upturn AI SWOT
Monster Beverage Corp
Company Overview
History and Background
Monster Beverage Corp was founded in 1935 as Hansen's. It transitioned to energy drinks in the 2000s, rebranded as Monster, and experienced rapid growth. Coca-Cola acquired a stake in 2015, further fueling its expansion.
Core Business Areas
- Energy Drinks: The company's core business revolves around the production, marketing, and distribution of energy drinks under the Monster Energy brand and other acquired brands.
- Strategic Brands: These brands, acquired from Coca-Cola, include energy drinks like NOS and Burn. Sales and distribution are mostly managed by Coca-Cola.
- Other: This segment includes products sold by American Fruits and Flavors, LLC, a wholly-owned subsidiary of the Company.
Leadership and Structure
Rodney Sacks is the Chairman and Co-CEO. Hilton Schlosberg is the Vice Chairman and Co-CEO. The company operates with a functional organizational structure across departments like marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Monster Energy: The flagship energy drink brand. Competitors include Red Bull, Rockstar, and other energy drink brands. Market share information is provided in the 'Competitors' section. Revenue is not available to share due to corporate privacy.
- NOS: An energy drink brand acquired from Coca-Cola. Competitors include Red Bull and Rockstar. Market share information is not available to share due to corporate privacy.
- Burn: An energy drink brand acquired from Coca-Cola. Competitors include Red Bull and Rockstar. Market share information is not available to share due to corporate privacy.
Market Dynamics
Industry Overview
The energy drink industry is characterized by high growth, intense competition, and evolving consumer preferences. Key trends include sugar-free options, natural ingredients, and functional benefits.
Positioning
Monster is a leading player in the energy drink market, known for its aggressive marketing, sponsorships, and diverse product portfolio. Its competitive advantages include brand recognition, distribution network (through Coca-Cola), and product innovation.
Total Addressable Market (TAM)
The global energy drink market is expected to reach an estimated $86.01 Billion by 2028. Monster is well-positioned to capture a significant portion of this TAM with its established brand, extensive distribution network, and growing product portfolio.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Distribution Network (via Coca-Cola)
- Product Innovation
- Effective Marketing and Sponsorships
- Global Presence
Weaknesses
- Dependence on Energy Drink Market
- Health Concerns Related to Energy Drinks
- Litigation Risks
- Price volatility of raw materials (e.g. aluminum)
Opportunities
- Expansion into New Geographies
- Development of New Products (e.g., healthier options)
- Strategic Acquisitions
- Partnerships with Complementary Brands
Threats
- Intense Competition
- Changing Consumer Preferences
- Regulatory Scrutiny
- Health Concerns and Negative Publicity
Competitors and Market Share
Key Competitors
- PEP
- MNST
- KO
- Celsius Holdings Inc.
Competitive Landscape
Monster benefits from a strong brand and established distribution network, but faces intense competition from larger companies like Pepsi and Coke, as well as smaller emerging brands. Its edge lies in its focus on energy drinks and targeted marketing.
Major Acquisitions
CANarchy Craft Brewery Collective
- Year: 2022
- Acquisition Price (USD millions): 330
- Strategic Rationale: Expanding into the alcoholic beverage sector provides diversification and exposure to new consumer segments.
Growth Trajectory and Initiatives
Historical Growth: Monster has experienced strong growth in the past, driven by product innovation, marketing, and geographic expansion.
Future Projections: Analysts predict continued growth in revenue and earnings, driven by increasing demand for energy drinks and expansion into new markets. Revenue growth is expected to be in the high single digits or low double digits percentage-wise.
Recent Initiatives: Recent initiatives include the launch of new products (e.g., Monster Energy Zero Ultra), expansion into new markets, and strategic partnerships.
Summary
Monster Beverage Corp. is a major player in the energy drink market with a strong brand and extensive distribution network. Its innovative product development and effective marketing have fueled significant growth. However, it faces challenges from intense competition and health concerns. The Coca-Cola partnership remains a key strength.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10K, 10Q), Analyst reports, Market research reports (e.g. Statista), Company investor relations materials.
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Monster Beverage Corp
Exchange NASDAQ | Headquaters Corona, CA, United States | ||
IPO Launch date 1995-08-18 | CEO & Vice Chairman Mr. Hilton H. Schlosberg | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 5527 | Website https://www.monsterbevcorp.com |
Full time employees 5527 | Website https://www.monsterbevcorp.com | ||
Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through four segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. It offers carbonated non-carbonated energy drinks, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. In addition, the company provides its products under the Monster Energy, Monster Energy Ultra, Rehab Monster, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Monster Tour Water, Reign Total Body Fuel, Reign Inferno Thermogenic Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play, Relentless, BPM, BU, Samurai, Live+, Predator, and Fury brands. Further, it offers craft beers, flavored malt beverages,and hard seltzers under the Jai Alai IPA, Florida Man IPA, Dale's Pale Ale, Wild Basin Hard Seltzers, Dallas Blonde, Deep Ellum IPA, Perrin Brewing Company Black Ale, Hop Rising Double IPA, Wasatch Apricot Hefeweizen, The Beast, and Nasty Beast Hard Tea brands. The company engages in the concentrates and/or beverage bases to authorized bottling, and canning operations. It sells its products to full-service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, food service customers, value stores, e-commerce retailers, and the military. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
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