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Upturn AI SWOT - About
MNST 
Monster Beverage Corp (MNST)
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Upturn Advisory Summary
10/28/2025: MNST (3-star) is a STRONG-BUY. BUY since 54 days. Simulated Profits (8.06%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $68.36
1 Year Target Price $68.36
| 10 | Strong Buy |
| 3 | Buy |
| 9 | Hold |
| 2 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 29.94% | Avg. Invested days 59 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 67.69B USD | Price to earnings Ratio 43.06 | 1Y Target Price 68.36 |
Price to earnings Ratio 43.06 | 1Y Target Price 68.36 | ||
Volume (30-day avg) 25 | Beta 0.54 | 52 Weeks Range 45.70 - 70.72 | Updated Date 10/28/2025 |
52 Weeks Range 45.70 - 70.72 | Updated Date 10/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.61 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-30 | When - | Estimate 0.4814 | Actual - |
Profitability
Profit Margin 20.54% | Operating Margin (TTM) 29.91% |
Management Effectiveness
Return on Assets (TTM) 16.3% | Return on Equity (TTM) 24.1% |
Valuation
Trailing PE 43.06 | Forward PE 31.15 | Enterprise Value 64282657012 | Price to Sales(TTM) 8.84 |
Enterprise Value 64282657012 | Price to Sales(TTM) 8.84 | ||
Enterprise Value to Revenue 8.39 | Enterprise Value to EBITDA 29.82 | Shares Outstanding 976428189 | Shares Floating 694103742 |
Shares Outstanding 976428189 | Shares Floating 694103742 | ||
Percent Insiders 28.61 | Percent Institutions 69.12 |
Upturn AI SWOT
Monster Beverage Corp
Company Overview
History and Background
Monster Beverage Corporation was founded in 1935 as Hansen's, a juice company. In 2002, it launched the Monster Energy drink, which became a major success. The company changed its name to Monster Beverage Corporation in 2012 to reflect its focus on energy drinks. Coca-Cola acquired a 16.7% ownership stake in 2015, further solidifying its market position and distribution capabilities.
Core Business Areas
- Energy Drinks: This segment includes the development, marketing, and distribution of energy drinks under brands like Monster Energy, NOS, and Full Throttle. The segment represents the core of Monster's business.
- Strategic Brands: Following a transaction with Coca-Cola, this segment includes various energy drink brands previously owned by Coca-Cola, such as Burn, Mother, and Relentless.
- Other: Includes products sold through AFF that includes Monster Tour Water and other products of American Fruits & Flavors.
Leadership and Structure
Rodney Sacks serves as Chairman and Co-CEO. Hilton Schlosberg serves as Vice Chairman and Co-CEO. The company has a typical corporate structure with various departments responsible for marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- Monster Energy: Monster Energy is the flagship product, a leading energy drink with various flavors and formulations. Competitors include Red Bull and Rockstar. Monster had the highest market share of energy drinks in 2023, at roughly 41.7% within the US.
- NOS: NOS is another popular energy drink brand known for its association with motorsports. Competitors include Rockstar. Market share data for NOS specifically is harder to define outside of Monster Energy's total brand share.
- Full Throttle: Full Throttle, similar to NOS, targets consumers looking for a potent energy boost. Competitors are similar to NOS. Market share data for Full Throttle specifically is also folded into Monster's total brand numbers.
Market Dynamics
Industry Overview
The energy drink industry is highly competitive and dynamic, driven by consumer demand for increased energy and focus. Key trends include the increasing popularity of sugar-free options and the growing focus on healthier ingredients.
Positioning
Monster Beverage Corp is a leading player in the energy drink market, known for its aggressive marketing, diverse product portfolio, and strong brand recognition. Its competitive advantages include a strong distribution network (partially due to Coca-Cola partnership) and a loyal customer base.
Total Addressable Market (TAM)
The global energy drinks market is projected to reach approximately $108.40 billion by 2032. Monster is well-positioned to capitalize on this growth due to its dominant brand and distribution network.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive distribution network
- Diverse product portfolio
- Innovative marketing strategies
- Partnership with Coca-Cola
Weaknesses
- Reliance on energy drinks market
- Health concerns associated with energy drinks
- Negative publicity related to safety
- Litigation risk
Opportunities
- Expanding into new geographic markets
- Developing healthier energy drink alternatives
- Acquiring smaller beverage companies
- Introducing new product categories (e.g., sports drinks)
Threats
- Intense competition from other energy drink brands
- Changing consumer preferences and health regulations
- Economic downturns affecting consumer spending
- Increased scrutiny from regulatory bodies
Competitors and Market Share
Key Competitors
- MNST
- PEP
- KDP
Competitive Landscape
Monster excels in marketing and brand recognition. Red Bull (PepsiCo), while also a major player, focuses more on premium positioning. Keurig Dr Pepper has a smaller presence but a broader portfolio.
Major Acquisitions
CANarchy Craft Brewery Collective
- Year: 2022
- Acquisition Price (USD millions): 330
- Strategic Rationale: Expanding into the alcoholic beverage market with craft beer brands.
Growth Trajectory and Initiatives
Historical Growth: Monster has experienced significant growth in revenue and market share over the past decade, driven by the increasing popularity of energy drinks and successful product innovation.
Future Projections: Analysts predict continued growth for Monster, driven by international expansion and new product launches. Revenue growth is expected to be in the mid-single digits annually.
Recent Initiatives: Recent initiatives include expanding its portfolio with acquisitions of other beverage brands and expanding distribution networks internationally.
Summary
Monster Beverage Corp. is a dominant force in the energy drink market with a strong brand and distribution network. Its strategic partnership with Coca-Cola significantly bolsters this position. The company should watch out for increased competition, changing consumer preferences and health regulations for energy drinks. Expansion into other beverage categories helps offset any dependency issues on their energy drinks.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions are subject to change, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Monster Beverage Corp
Exchange NASDAQ | Headquaters Corona, CA, United States | ||
IPO Launch date 1995-08-18 | CEO & Vice Chairman Mr. Hilton H. Schlosberg | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 5527 | Website https://www.monsterbevcorp.com |
Full time employees 5527 | Website https://www.monsterbevcorp.com | ||
Monster Beverage Corporation, through its subsidiaries, engages in development, marketing, sale, and distribution of energy drink beverages and concentrates in the United States and internationally. The company operates through four segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. It offers carbonated non-carbonated energy drinks, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports drinks and single-serve still waters, and sodas that are considered natural, sparkling juices, and flavored sparkling beverages. In addition, the company provides its products under the Monster Energy, Monster Energy Ultra, Rehab Monster, Monster Energy Nitro, Java Monster, Punch Monster, Juice Monster, Monster Tour Water, Reign Total Body Fuel, Reign Inferno Thermogenic Fuel, Reign Storm, Bang Energy, NOS, Full Throttle, Burn, Mother, Nalu, Ultra Energy, Play and Power Play, Relentless, BPM, BU, Samurai, Live+, Predator, and Fury brands. Further, it offers craft beers, flavored malt beverages,and hard seltzers under the Jai Alai IPA, Florida Man IPA, Dale's Pale Ale, Wild Basin Hard Seltzers, Dallas Blonde, Deep Ellum IPA, Perrin Brewing Company Black Ale, Hop Rising Double IPA, Wasatch Apricot Hefeweizen, The Beast, and Nasty Beast Hard Tea brands. The company engages in the concentrates and/or beverage bases to authorized bottling, and canning operations. It sells its products to full-service beverage bottlers/distributors, retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience chains, food service customers, value stores, e-commerce retailers, and the military. The company was formerly known as Hansen Natural Corporation and changed its name to Monster Beverage Corporation in January 2012. Monster Beverage Corporation was founded in 1985 and is headquartered in Corona, California.
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