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Chanson International Holding Class A Ordinary Shares (CHSN)
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Upturn Advisory Summary
11/13/2025: CHSN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -88.01% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 7.50M USD | Price to earnings Ratio 2.75 | 1Y Target Price - |
Price to earnings Ratio 2.75 | 1Y Target Price - | ||
Volume (30-day avg) - | Beta -2.04 | 52 Weeks Range 0.14 - 15.55 | Updated Date 06/29/2025 |
52 Weeks Range 0.14 - 15.55 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.05 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.15% | Operating Margin (TTM) 0.33% |
Management Effectiveness
Return on Assets (TTM) -0.83% | Return on Equity (TTM) 4.97% |
Valuation
Trailing PE 2.75 | Forward PE - | Enterprise Value 6878476 | Price to Sales(TTM) 0.41 |
Enterprise Value 6878476 | Price to Sales(TTM) 0.41 | ||
Enterprise Value to Revenue 0.38 | Enterprise Value to EBITDA 1.58 | Shares Outstanding 37629700 | Shares Floating 14362376 |
Shares Outstanding 37629700 | Shares Floating 14362376 | ||
Percent Insiders 26.69 | Percent Institutions 1.32 |
Upturn AI SWOT
Chanson International Holding Class A Ordinary Shares
Company Overview
History and Background
Chanson International Holding is a bakery chain and franchisor in China, operating under the brand name George Chanson. Founded in 2012, it has grown to include numerous locations in various cities. The company aims to provide fresh baked goods and related services to consumers.
Core Business Areas
- Bakery Chain Operations: Operation of company-owned bakery stores providing baked goods, beverages, and seasonal products directly to customers.
- Franchising: Franchising the George Chanson brand to third-party operators, providing training, support, and supply chain management services.
- Product Distribution: Selling packaged bakery products and ingredients to franchisees and distributors.
Leadership and Structure
The leadership team includes Zhou Li, Chairman and CEO, overseeing the overall strategy and operations of the company. The organizational structure consists of various departments including operations, franchising, marketing, finance, and supply chain.
Top Products and Market Share
Key Offerings
- Cakes and Pastries: A wide variety of cakes, pastries, and desserts are offered. Market share data for specific cake and pastry types are not publicly available for Chanson International. Competitors include local bakeries and national chains like Paris Baguette and Tous les Jours.
- Bread: A variety of breads, including sandwich bread, rolls, and specialty breads. Market share data specific to Chanson is not publicly available. Competitors include regional and national bread brands and bakeries.
- Beverages: Coffee, tea, and other beverages are offered alongside baked goods. Revenue data is not broken down specifically for beverages. Competitors include coffee chains like Starbucks and Luckin Coffee.
Market Dynamics
Industry Overview
The bakery industry in China is growing, driven by increasing disposable incomes and changing consumer preferences for convenient and high-quality food options. The market is competitive, with a mix of local bakeries, national chains, and international brands.
Positioning
Chanson International is positioned as a mid-tier bakery chain focused on providing fresh baked goods and a comfortable store environment. Its competitive advantages include its franchise model and established brand recognition in certain regions of China.
Total Addressable Market (TAM)
The Chinese bakery market is estimated to be worth billions of USD. Chanson is positioned to capture a portion of this market through expansion and franchise growth.
Upturn SWOT Analysis
Strengths
- Established brand name in certain regions
- Franchise model allows for rapid expansion
- Wide variety of baked goods and beverages
- Experienced management team
Weaknesses
- Limited geographic presence compared to national chains
- Dependence on franchisees for quality control
- Fluctuations in ingredient costs
- Relatively small market capitalization and trading volume
Opportunities
- Expansion into new regions and cities in China
- Increased online sales and delivery services
- Development of new products and menu items
- Strategic partnerships with other businesses
Threats
- Intense competition from other bakery chains and local bakeries
- Changes in consumer preferences and dietary trends
- Economic downturn or recession in China
- Regulatory changes impacting the food industry
Competitors and Market Share
Key Competitors
- Paris Baguette (privately held)
- Tous les Jours (privately held)
- BreadTalk (privately held)
Competitive Landscape
Chanson faces intense competition from established bakery chains with greater brand recognition and resources. Chanson's advantages include its franchise model and focus on specific regions.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by franchise expansion and increasing store presence in key regions.
Future Projections: Future growth is projected to come from continued franchise expansion, new product development, and increased online sales. Analyst estimates are not readily available due to limited coverage.
Recent Initiatives: Recent initiatives include expanding online ordering platforms and introducing new seasonal products.
Summary
Chanson International Holding is a relatively small bakery chain seeking to grow through franchising in a competitive Chinese market. While it has established a brand in some regions, its small size makes it vulnerable to competition and economic fluctuations. Careful financial management and strategic expansion are vital for its long-term success. Investors should carefully consider the risks and opportunities associated with this micro-cap stock.
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Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Research
- SEC Filings
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market share estimates are approximate and based on available data.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Chanson International Holding Class A Ordinary Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2023-03-30 | Chairman of the Board & CEO Mr. Gang Li | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 405 | |
Full time employees 405 | |||
Chanson International Holding manufactures and sells a range of bakery products, seasonal products, and beverage products for individual and corporate customers in the People's Republic of China, Cayman Islands, and the United States. The company offers packaged bakery products, such as cakes, bread, sweets, and snacks; birthday cakes; cookies; almond pudding; made-in-store pastries; mooncakes and zongzi products; and other products, including sandwiches, salads, toasts, croissants, soups, and desserts, as well as beverages and juice products. It provides eat-in services in its stores. The company sells its products through a chain of bakeries, as well as digital platforms and third-party online food ordering platforms. It sells its bakery and other products under the George Chanson, Patisserie Chanson, and Chanson brand names. The company was formerly known as formerly known as RON Holding Limited and changed its name to Chanson International Holding in December 2020. The company was incorporated in 2019 and is headquartered in Urumqi, China. Chanson International Holding is a subsidiary of Danton Global Limited.
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