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PC Connection Inc (CNXN)

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Upturn Advisory Summary
12/05/2025: CNXN (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $76
1 Year Target Price $76
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.87% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.48B USD | Price to earnings Ratio 17.98 | 1Y Target Price 76 |
Price to earnings Ratio 17.98 | 1Y Target Price 76 | ||
Volume (30-day avg) 1 | Beta 0.82 | 52 Weeks Range 54.97 - 74.64 | Updated Date 12/7/2025 |
52 Weeks Range 54.97 - 74.64 | Updated Date 12/7/2025 | ||
Dividends yield (FY) 0.94% | Basic EPS (TTM) 3.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.91% | Operating Margin (TTM) 4.27% |
Management Effectiveness
Return on Assets (TTM) 4.88% | Return on Equity (TTM) 9.3% |
Valuation
Trailing PE 17.98 | Forward PE 17.99 | Enterprise Value 1072024750 | Price to Sales(TTM) 0.51 |
Enterprise Value 1072024750 | Price to Sales(TTM) 0.51 | ||
Enterprise Value to Revenue 0.37 | Enterprise Value to EBITDA 9.45 | Shares Outstanding 25245224 | Shares Floating 9898652 |
Shares Outstanding 25245224 | Shares Floating 9898652 | ||
Percent Insiders 56.46 | Percent Institutions 42.22 |
Upturn AI SWOT
PC Connection Inc

Company Overview
History and Background
PC Connection Inc. was founded in 1982 by David M. Hall. Initially focused on direct mail sales of computer hardware and software to businesses, the company has evolved significantly. It rebranded as PC Connection, Inc. in 1991 and later as Connection, Inc. in 2015 to reflect its broader offerings beyond just PCs. Key milestones include its IPO in 1996 and expanding its services to include IT solutions and cloud services. The company operates through several brands, including Connection, GovConnection, and Professional Services.
Core Business Areas
- Small and Midsize Business (SMB) Solutions: Provides a wide range of IT hardware, software, and services to small and medium-sized businesses, including desktops, laptops, servers, networking equipment, software licenses, and cybersecurity solutions.
- Enterprise and Public Sector Solutions (GovConnection): Focuses on serving the IT needs of government agencies (federal, state, and local) and large enterprises, offering specialized procurement vehicles and solutions tailored to their unique requirements.
- Professional Services: Offers a suite of IT services, including cloud solutions, data center services, cybersecurity consulting, managed IT services, and lifecycle management for IT assets.
Leadership and Structure
Connection, Inc. is led by a management team with extensive experience in the IT and technology services sector. The company operates as a publicly traded entity with a board of directors overseeing its strategic direction. Key leadership roles typically include a Chief Executive Officer (CEO), Chief Financial Officer (CFO), and heads of various business units and operational departments.
Top Products and Market Share
Key Offerings
- Hardware and Peripherals: Includes a comprehensive catalog of computers, laptops, tablets, monitors, printers, networking equipment, and accessories from leading manufacturers. Competitors include CDW, Insight Enterprises, and direct manufacturers like Dell and HP.
- Software and Cloud Solutions: Offers a broad spectrum of software licenses (operating systems, productivity suites, security software) and cloud-based services (SaaS, IaaS, PaaS) from vendors like Microsoft, VMware, and Amazon Web Services. Competitors include many of the same hardware resellers and specialized cloud providers.
- IT Services and Consulting: Provides a range of professional and managed IT services, including cybersecurity assessments, cloud migration, data backup and recovery, and IT infrastructure management. Competitors range from large system integrators to specialized managed service providers.
Market Dynamics
Industry Overview
The IT solutions and services market is highly competitive and dynamic, driven by continuous technological advancements, increasing cybersecurity threats, and the ongoing shift to cloud computing. Businesses of all sizes are increasingly relying on external partners for their IT needs, from procurement to complex managed services.
Positioning
Connection, Inc. positions itself as a trusted IT partner, emphasizing its ability to provide a broad range of solutions and services, coupled with personalized customer support. Its strengths lie in its established customer base, particularly within the SMB and government sectors, and its ability to offer end-to-end IT solutions.
Total Addressable Market (TAM)
The IT solutions and services market is vast, with a global TAM estimated in the hundreds of billions of dollars. Connection, Inc. is positioned to capture a significant portion of this market, particularly within its core segments of SMB and public sector IT procurement and services. Its TAM is influenced by the ongoing digital transformation initiatives across industries.
Upturn SWOT Analysis
Strengths
- Strong customer relationships in SMB and public sectors.
- Comprehensive product and service portfolio.
- Established brand recognition and reputation.
- Experienced sales and technical support teams.
Weaknesses
- Reliance on third-party vendors for hardware and software.
- Competition from larger, more integrated IT service providers.
- Potential for commoditization of certain product sales.
Opportunities
- Growing demand for cybersecurity solutions.
- Expansion of cloud services and digital transformation consulting.
- Increased government spending on IT modernization.
- Acquisition of complementary technology or service providers.
Threats
- Intensifying price competition.
- Rapid technological changes rendering existing solutions obsolete.
- Economic downturns impacting business IT spending.
- Cybersecurity breaches affecting brand reputation.
Competitors and Market Share
Key Competitors
- CDW Corporation (CDW)
- Insight Enterprises, Inc. (NSIT)
- SHI International Corp.
Competitive Landscape
Connection, Inc. competes in a fragmented market. Its advantages include its established customer base and broad service offerings. However, it faces strong competition from larger, more diversified IT solution providers and specialized service firms. Its ability to differentiate through customer service and tailored solutions is critical.
Major Acquisitions
RPE-CTSI
- Year: 2017
- Acquisition Price (USD millions): 100
- Strategic Rationale: Acquired to expand its capabilities in the public sector, particularly in serving state and local governments and educational institutions, and to strengthen its IT services portfolio.
Global Network Technologies (GNT)
- Year: 2017
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to enhance its cybersecurity and managed services offerings.
Growth Trajectory and Initiatives
Historical Growth: Historically, Connection, Inc. has experienced steady revenue growth, driven by its expansion into new product lines and services, as well as its strategic focus on key customer segments. Growth has been a mix of organic expansion and targeted acquisitions.
Future Projections: Analyst projections for Connection, Inc.'s future growth often focus on the increasing demand for IT solutions, cloud services, and cybersecurity. Expected growth rates would depend on the company's ability to innovate and adapt to market changes, with potential for mid-to-high single-digit annual growth.
Recent Initiatives: Recent initiatives likely include strengthening its cybersecurity offerings, expanding its managed services portfolio, and optimizing its digital sales channels to better serve its customer base. Investments in cloud expertise and partnerships are also probable.
Summary
Connection, Inc. is a well-established IT solutions provider with a strong presence in the SMB and public sectors. Its broad portfolio of hardware, software, and services, combined with a focus on customer relationships, positions it well within a competitive market. Key areas for growth include cybersecurity and cloud services. The company needs to continually adapt to technological shifts and differentiate itself from larger competitors to maintain its strong market position.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Connection, Inc. Investor Relations Filings (10-K, 10-Q)
- Financial News and Analysis Websites (e.g., Yahoo Finance, Seeking Alpha)
- Industry Research Reports
Disclaimers:
This information is compiled for analytical purposes and should not be considered investment advice. Financial data and market share figures are estimates and subject to change. Users should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About PC Connection Inc
Exchange NASDAQ | Headquaters Merrimack, NH, United States | ||
IPO Launch date 1998-03-04 | President & CEO Mr. Timothy J. McGrath | ||
Sector Technology | Industry Electronics & Computer Distribution | Full time employees 2580 | Website https://www.connection.com |
Full time employees 2580 | Website https://www.connection.com | ||
PC Connection, Inc., together with its subsidiaries, provides various information technology (IT) solutions worldwide. The company operates through three segments, Enterprise Solutions, Business Solutions, and Public Sector Solutions. It offers IT solutions, including computer systems, data center solutions, software and peripheral equipment, networking communications, and other products and accessories; and portfolio of managed services and professional services, as well as provides services related to design, configuration, and implementation of IT solutions. The company markets its products and services through its websites comprising connection.com, connection.com/enterprise, connection.com/publicsector, cnxnhelix.com, and macconnection.com. It serves small to medium-sized businesses that include small office/home office customers; federal, state, and local government and educational institutions; enterprise customers; medium-to-large corporations through outbound inside and field sales; digital, web, and print media advertising; and targeted marketing program to specific customer populations. PC Connection, Inc. was founded in 1982 and is headquartered in Merrimack, New Hampshire.

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