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Upturn AI Summary - About
PC Connection Inc(CNXN)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CNXN
11/09/2026: CNXN (2-star) is currently NOT-A-BUY. Pass it for now.
PC Connection, Inc. is a well-established provider of IT products and services, acting as a critical link between global technology manufacturers and end-market customers in the business, enterprise, and public sectors. The company is known for its stable operations and reliable service-focused approach, which has historically supported consistent performance. Its primary growth story revolves around transitioning from low-margin hardware distribution toward higher-margin cloud, security, and managed services. Primary risks include intense pricing pressure from much larger competitors and dependence on corporate IT spending cycles. The company is generally well-suited for value-oriented and dividend-seeking investors who prefer lower relative volatility and steady, long-term business stability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers moderate growth potential rather than aggressive, high-velocity expansion. |
| Momentum investor | Weak fit | The stock typically exhibits lower volatility and trend strength compared to high-growth tech momentum plays. |
| Value investor | Strong fit | The company often trades at reasonable valuation multiples relative to its earnings and book value. |
| Dividend investor | Strong fit | Provides consistent income through a stable dividend policy. |
| Low-risk investor | Strong fit | Its established business model and conservative balance sheet offer lower relative risk. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock can react to shifts in macro IT spending sentiment. |
| Valuation risk | Low | Current valuations generally reflect stable, mature business performance. |
| Competition risk (hardware margins) | High | Intense competition from CDW and others limits pricing power. |
| Business quality | Medium | The franchise is established but dependent on third-party vendors. |
| Dividend income | Medium | Dividend reliability is generally good but not guaranteed. |
| Execution risk | Medium | Success depends on managing supply chains and service delivery quality. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit -25.01% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/09/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.00B USD | Price to earnings Ratio 19.54 | 1Y Target Price 91 |
Price to earnings Ratio 19.54 | 1Y Target Price 91 | ||
Volume (30-day avg) 178.5K shares | Beta 0.82 | 52 Weeks Range 54.50 - 96.91 | Updated Date 11/08/2026 |
52 Weeks Range 54.50 - 96.91 | Updated Date 11/08/2026 | ||
Dividends yield (FY) 0.94% | Basic EPS (TTM) 4.05 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| IT Hardware | Laptops, servers, and storage peripherals. | Provides the bulk of revenue but often carries thin profit margins. |
| Services and Software | Licensing, cloud implementation, and managed services. | Higher margin business that creates stronger, repeat customer relationships. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2026-10-28 | When After Market | Estimate 1.04 | Actual 1.24 |
Profitability
Profit Margin 3.25% | Operating Margin (TTM) 4.69% |
Management Effectiveness
Return on Assets (TTM) 5.93% | Return on Equity (TTM) 10.89% |
Valuation
Trailing PE 19.54 | Forward PE 17.36 | Enterprise Value 1.66B | Price to Sales(TTM) 0.63 |
Enterprise Value 1.66B | Price to Sales(TTM) 0.63 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA 10.98 | Shares Outstanding 25.25M | Shares Floating 4.13M |
Shares Outstanding 25.25M | Shares Floating 4.13M | ||
Percent Insiders 56.96 | Percent Institutions 42.61 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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