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Upturn AI SWOT - About
COFS 
ChoiceOne Financial Services Inc (COFS)
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Upturn Advisory Summary
06/20/2025: COFS (1-star) is a SELL. SELL since 4 days. Profits (-6.71%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $35.33
1 Year Target Price $35.33
| 3 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 26.2% | Avg. Invested days 47 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 06/20/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 436.19M USD | Price to earnings Ratio 24.12 | 1Y Target Price 35.33 |
Price to earnings Ratio 24.12 | 1Y Target Price 35.33 | ||
Volume (30-day avg) 3 | Beta 0.58 | 52 Weeks Range 24.12 - 37.13 | Updated Date 06/30/2025 |
52 Weeks Range 24.12 - 37.13 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 3.85% | Basic EPS (TTM) 1.19 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.11% | Operating Margin (TTM) 4.11% |
Management Effectiveness
Return on Assets (TTM) 0.21% | Return on Equity (TTM) 2.27% |
Valuation
Trailing PE 24.12 | Forward PE 7.79 | Enterprise Value 464443072 | Price to Sales(TTM) 4.92 |
Enterprise Value 464443072 | Price to Sales(TTM) 4.92 | ||
Enterprise Value to Revenue 6.03 | Enterprise Value to EBITDA - | Shares Outstanding 14984300 | Shares Floating 12460156 |
Shares Outstanding 14984300 | Shares Floating 12460156 | ||
Percent Insiders 6 | Percent Institutions 36.5 |
Analyst Ratings
Rating 2 | Target Price 35.33 | Buy - | Strong Buy 3 |
Buy - | Strong Buy 3 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
ChoiceOne Financial Services Inc
Company Overview
History and Background
ChoiceOne Financial Services Inc. was founded in 1898 as Sparta State Bank. It has grown through acquisitions and organic expansion to become a community-focused financial institution serving West Michigan. The company has focused on building relationships with local businesses and individuals.
Core Business Areas
- Community Banking: Offers traditional banking services including checking and savings accounts, loans, and other financial products to individuals and small businesses.
- Commercial Lending: Provides commercial loans and lines of credit to businesses of varying sizes.
- Wealth Management: Offers wealth management services to individuals and families.
- Mortgage Lending: Provides mortgage loan services to home buyers.
Leadership and Structure
The leadership team includes the CEO, CFO, and other senior executives. The organizational structure is typical of a community bank, with branch managers, loan officers, and support staff.
Top Products and Market Share
Key Offerings
- Commercial Loans: Loans to businesses for various purposes, including expansion, working capital, and equipment. While specific market share data for ChoiceOne in commercial lending isn't readily available, their competitors include larger regional and national banks like Fifth Third Bancorp (FITB) and Huntington Bancshares (HBAN).
- Mortgage Loans: Loans to individuals for purchasing or refinancing homes. Market share data is not readily available. Competitors include Rocket Companies (RKT) and UWM Holdings Corporation (UWMC).
- Checking and Savings Accounts: Basic deposit accounts for individuals and businesses. Market share is highly fragmented. Competitors include Bank of America (BAC), JP Morgan Chase (JPM) and local credit unions.
Market Dynamics
Industry Overview
The banking industry is currently facing increased regulatory scrutiny, rising interest rates, and evolving customer expectations driven by digital banking. Community banks face competition from larger national banks and fintech companies.
Positioning
ChoiceOne is a community-focused bank that emphasizes local relationships and personalized service. Its competitive advantage lies in its deep understanding of the West Michigan market and its ability to provide tailored solutions.
Total Addressable Market (TAM)
The total addressable market for banking services in West Michigan is estimated to be several billion dollars. ChoiceOne is positioned to capture a portion of this market by focusing on its niche of community banking. TAM is influenced by regional economic conditions and population growth.
Upturn SWOT Analysis
Strengths
- Strong local presence and brand recognition
- Established relationships with local businesses
- Experienced management team
- Strong capital position
Weaknesses
- Limited geographic diversification
- Smaller scale compared to larger banks
- Dependence on the local economy
- IT infrastructure may lag behind national competitors
Opportunities
- Expansion into new markets within Michigan
- Increased demand for digital banking services
- Potential acquisitions of smaller banks
- Growth in the local economy
Threats
- Competition from larger banks and credit unions
- Rising interest rates
- Economic downturn in Michigan
- Increasing regulatory burden
Competitors and Market Share
Key Competitors
- Fifth Third Bancorp (FITB)
- Huntington Bancshares (HBAN)
- Independent Bank Corp. (IBCP)
Competitive Landscape
ChoiceOne's advantages include local relationships and personalized service. Disadvantages include smaller scale and limited geographic reach.
Major Acquisitions
Lapeer County Bank & Trust Co.
- Year: 2020
- Acquisition Price (USD millions): 85
- Strategic Rationale: Expanded ChoiceOne's presence into Lapeer County and enhanced its commercial lending capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by organic expansion and acquisitions. Growth rates would be quantified using historical financial data.
Future Projections: Future growth projections would depend on analyst estimates and the company's strategic plans.
Recent Initiatives: Recent initiatives include investments in digital banking, branch expansions, and new product offerings.
Summary
ChoiceOne Financial Services Inc. is a community bank with a strong local presence in West Michigan. They've shown growth through acquisitions and organic expansion. However, they face challenges from larger competitors and economic fluctuations. Strategic initiatives focusing on digital banking and careful geographic expansion are necessary for future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- SEC filings
- Market research reports (hypothetical)
- Analyst reports (hypothetical)
Disclaimers:
This analysis is based on limited publicly available information and general market knowledge. It is not financial advice. Market share data and financial metrics are approximations and may not reflect actual performance.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ChoiceOne Financial Services Inc
Exchange NASDAQ | Headquaters Sparta, MI, United States | ||
IPO Launch date 2001-12-31 | CEO & Director Mr. Kelly J. Potes CFP | ||
Sector Financial Services | Industry Banks - Regional | Full time employees 605 | Website https://www.choiceone.bank |
Full time employees 605 | Website https://www.choiceone.bank | ||
ChoiceOne Financial Services, Inc. operates as the bank holding company for ChoiceOne Bank that provides banking services in Michigan. The company offers time, savings, and demand deposits, safe deposit, and automated transaction machine services. It also provides commercial lending products, such as business, industry, agricultural, construction, inventory, and real estate loans; and consumer loans comprising direct and indirect loans to consumers and purchasers of residential and real properties. In addition, the company offers sells insurance policies, such as life and health for commercial and consumer clients; and alternative investment products, which include annuities and mutual funds through a registered broker, as well as owns intellectual property for a fintech product. Further, it provides trust and wealth management services. ChoiceOne Financial Services, Inc. was founded in 1898 and is headquartered in Sparta, Michigan.
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