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COFS logo COFS
Upturn stock ratingUpturn stock rating
COFS logo

ChoiceOne Financial Services Inc (COFS)

Upturn stock ratingUpturn stock rating
$27.89
Last Close (24-hour delay)
Profit since last BUY-6.71%
upturn advisory
SELL
SELL since 4 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
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Upturn Advisory Summary

06/20/2025: COFS (1-star) is a SELL. SELL since 4 days. Profits (-6.71%). Updated daily EoD!

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

3 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $35.33

1 Year Target Price $35.33

Analysts Price Target For last 52 week
$35.33Target price
Low$24.12
Current$27.89
high$37.13

Analysis of Past Performance

Type Stock
Historic Profit 26.2%
Avg. Invested days 47
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/20/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 436.19M USD
Price to earnings Ratio 24.12
1Y Target Price 35.33
Price to earnings Ratio 24.12
1Y Target Price 35.33
Volume (30-day avg) 3
Beta 0.58
52 Weeks Range 24.12 - 37.13
Updated Date 06/30/2025
52 Weeks Range 24.12 - 37.13
Updated Date 06/30/2025
Dividends yield (FY) 3.85%
Basic EPS (TTM) 1.19

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 8.11%
Operating Margin (TTM) 4.11%

Management Effectiveness

Return on Assets (TTM) 0.21%
Return on Equity (TTM) 2.27%

Valuation

Trailing PE 24.12
Forward PE 7.79
Enterprise Value 464443072
Price to Sales(TTM) 4.92
Enterprise Value 464443072
Price to Sales(TTM) 4.92
Enterprise Value to Revenue 6.03
Enterprise Value to EBITDA -
Shares Outstanding 14984300
Shares Floating 12460156
Shares Outstanding 14984300
Shares Floating 12460156
Percent Insiders 6
Percent Institutions 36.5

Analyst Ratings

Rating 2
Target Price 35.33
Buy -
Strong Buy 3
Buy -
Strong Buy 3
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

ChoiceOne Financial Services Inc

stock logo

Company Overview

overview logo History and Background

ChoiceOne Financial Services Inc. was founded in 1898 as Sparta State Bank. It has grown through acquisitions and organic expansion to become a community-focused financial institution serving West Michigan. The company has focused on building relationships with local businesses and individuals.

business area logo Core Business Areas

  • Community Banking: Offers traditional banking services including checking and savings accounts, loans, and other financial products to individuals and small businesses.
  • Commercial Lending: Provides commercial loans and lines of credit to businesses of varying sizes.
  • Wealth Management: Offers wealth management services to individuals and families.
  • Mortgage Lending: Provides mortgage loan services to home buyers.

leadership logo Leadership and Structure

The leadership team includes the CEO, CFO, and other senior executives. The organizational structure is typical of a community bank, with branch managers, loan officers, and support staff.

Top Products and Market Share

overview logo Key Offerings

  • Commercial Loans: Loans to businesses for various purposes, including expansion, working capital, and equipment. While specific market share data for ChoiceOne in commercial lending isn't readily available, their competitors include larger regional and national banks like Fifth Third Bancorp (FITB) and Huntington Bancshares (HBAN).
  • Mortgage Loans: Loans to individuals for purchasing or refinancing homes. Market share data is not readily available. Competitors include Rocket Companies (RKT) and UWM Holdings Corporation (UWMC).
  • Checking and Savings Accounts: Basic deposit accounts for individuals and businesses. Market share is highly fragmented. Competitors include Bank of America (BAC), JP Morgan Chase (JPM) and local credit unions.

Market Dynamics

industry overview logo Industry Overview

The banking industry is currently facing increased regulatory scrutiny, rising interest rates, and evolving customer expectations driven by digital banking. Community banks face competition from larger national banks and fintech companies.

Positioning

ChoiceOne is a community-focused bank that emphasizes local relationships and personalized service. Its competitive advantage lies in its deep understanding of the West Michigan market and its ability to provide tailored solutions.

Total Addressable Market (TAM)

The total addressable market for banking services in West Michigan is estimated to be several billion dollars. ChoiceOne is positioned to capture a portion of this market by focusing on its niche of community banking. TAM is influenced by regional economic conditions and population growth.

Upturn SWOT Analysis

Strengths

  • Strong local presence and brand recognition
  • Established relationships with local businesses
  • Experienced management team
  • Strong capital position

Weaknesses

  • Limited geographic diversification
  • Smaller scale compared to larger banks
  • Dependence on the local economy
  • IT infrastructure may lag behind national competitors

Opportunities

  • Expansion into new markets within Michigan
  • Increased demand for digital banking services
  • Potential acquisitions of smaller banks
  • Growth in the local economy

Threats

  • Competition from larger banks and credit unions
  • Rising interest rates
  • Economic downturn in Michigan
  • Increasing regulatory burden

Competitors and Market Share

competitor logo Key Competitors

  • Fifth Third Bancorp (FITB)
  • Huntington Bancshares (HBAN)
  • Independent Bank Corp. (IBCP)

Competitive Landscape

ChoiceOne's advantages include local relationships and personalized service. Disadvantages include smaller scale and limited geographic reach.

Major Acquisitions

Lapeer County Bank & Trust Co.

  • Year: 2020
  • Acquisition Price (USD millions): 85
  • Strategic Rationale: Expanded ChoiceOne's presence into Lapeer County and enhanced its commercial lending capabilities.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been driven by organic expansion and acquisitions. Growth rates would be quantified using historical financial data.

Future Projections: Future growth projections would depend on analyst estimates and the company's strategic plans.

Recent Initiatives: Recent initiatives include investments in digital banking, branch expansions, and new product offerings.

Summary

ChoiceOne Financial Services Inc. is a community bank with a strong local presence in West Michigan. They've shown growth through acquisitions and organic expansion. However, they face challenges from larger competitors and economic fluctuations. Strategic initiatives focusing on digital banking and careful geographic expansion are necessary for future success.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company website
  • SEC filings
  • Market research reports (hypothetical)
  • Analyst reports (hypothetical)

Disclaimers:

This analysis is based on limited publicly available information and general market knowledge. It is not financial advice. Market share data and financial metrics are approximations and may not reflect actual performance.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About ChoiceOne Financial Services Inc

Exchange NASDAQ
Headquaters Sparta, MI, United States
IPO Launch date 2001-12-31
CEO & Director Mr. Kelly J. Potes CFP
Sector Financial Services
Industry Banks - Regional
Full time employees 605
Full time employees 605

ChoiceOne Financial Services, Inc. operates as the bank holding company for ChoiceOne Bank that provides banking services in Michigan. The company offers time, savings, and demand deposits, safe deposit, and automated transaction machine services. It also provides commercial lending products, such as business, industry, agricultural, construction, inventory, and real estate loans; and consumer loans comprising direct and indirect loans to consumers and purchasers of residential and real properties. In addition, the company offers sells insurance policies, such as life and health for commercial and consumer clients; and alternative investment products, which include annuities and mutual funds through a registered broker, as well as owns intellectual property for a fintech product. Further, it provides trust and wealth management services. ChoiceOne Financial Services, Inc. was founded in 1898 and is headquartered in Sparta, Michigan.