Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Traeger Inc(COOK)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for COOK
10/08/2026: COOK (1-star) is currently NOT-A-BUY. Pass it for now.
Traeger Inc is a consumer brand best known for inventing the wood pellet grill and operating a premium outdoor cooking ecosystem. The company benefits from a loyal customer base and a recurring revenue stream generated by its proprietary wood pellet fuel. Its primary growth story revolves around international expansion and integrating smart-cooking technology. However, the stock faces significant risks, including high sensitivity to discretionary spending and increasing competition from lower-priced rivals. It may best suit growth-oriented investors who monitor the company's ability to achieve consistent profitability and manage its debt profile in a fluctuating economic environment.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The growth narrative is transitioning from rapid scale to sustainable profitability. |
| Momentum investor | Weak fit | The stock has faced sustained downward pressure, lacking a positive momentum signal. |
| Value investor | Mixed fit | Current valuation reflects deep discount but carries high execution risk. |
| Dividend investor | Weak fit | The company does not pay a dividend and has no near-term plans for one. |
| Low-risk investor | Weak fit | The company's small-cap status and market volatility present significant risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock has exhibited high beta and sensitivity to macroeconomic trends. |
| Valuation risk | Medium | While the stock is cheaper than at IPO, valuation remains tied to optimistic long-term growth expectations. |
| Competition risk (Commoditization) | High | Many private competitors are entering the pellet grill space, pressuring price points. |
| Business quality | Medium | The brand is strong, but the business faces cyclicality common in premium consumer goods. |
| Dividend income | Low / none | There is no income component to the investment. |
| Execution risk | Medium / high | The company must successfully transition to consistent profitability while scaling new products. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Highly Choppy
The stock has experienced frequent, large price swings that make its near-term movement less predictable.
Analysis of Past Performance
Type Stock | Historic Profit -38.62% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/08/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 144.72M USD | Price to earnings Ratio - | 1Y Target Price 62.33 |
Price to earnings Ratio - | 1Y Target Price 62.33 | ||
Volume (30-day avg) 52.0K shares | Beta 1.93 | 52 Weeks Range 20.91 - 86.59 | Updated Date 10/08/2026 |
52 Weeks Range 20.91 - 86.59 | Updated Date 10/08/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -42.06 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Grill Sales | Premium wood pellet grills and outdoor cooking equipment. | The primary way Traeger gains new customers. |
| Consumables | Hardwood pellets, rubs, and sauces. | Provides recurring revenue as customers return to buy fuel. |
| Accessories | Covers, tools, and lifestyle merchandise. | High-margin add-ons that deepen brand engagement. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 32.79 | Enterprise Value 499.48M | Price to Sales(TTM) 0.3 |
Enterprise Value 499.48M | Price to Sales(TTM) 0.3 | ||
Enterprise Value to Revenue 1.03 | Enterprise Value to EBITDA 11.97 | Shares Outstanding 2.80M | Shares Floating 1.65M |
Shares Outstanding 2.80M | Shares Floating 1.65M | ||
Percent Insiders 18.21 | Percent Institutions 71.34 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.