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Upturn AI SWOT - About
COOK 
Traeger Inc (COOK)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/31/2025: COOK (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $1.75
1 Year Target Price $1.75
| 2 | Strong Buy |
| 1 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -29.8% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 125.02M USD | Price to earnings Ratio - | 1Y Target Price 1.75 |
Price to earnings Ratio - | 1Y Target Price 1.75 | ||
Volume (30-day avg) 8 | Beta 1.44 | 52 Weeks Range 0.91 - 3.59 | Updated Date 11/1/2025 |
52 Weeks Range 0.91 - 3.59 | Updated Date 11/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-05 | When - | Estimate -0.0438 | Actual - |
Profitability
Profit Margin -6.02% | Operating Margin (TTM) -1.81% |
Management Effectiveness
Return on Assets (TTM) -0.53% | Return on Equity (TTM) -12.22% |
Valuation
Trailing PE - | Forward PE 17.27 | Enterprise Value 591047345 | Price to Sales(TTM) 0.22 |
Enterprise Value 591047345 | Price to Sales(TTM) 0.22 | ||
Enterprise Value to Revenue 1.02 | Enterprise Value to EBITDA 11.97 | Shares Outstanding 135886236 | Shares Floating 81515435 |
Shares Outstanding 135886236 | Shares Floating 81515435 | ||
Percent Insiders 18.64 | Percent Institutions 71.76 |
Upturn AI SWOT
Traeger Inc
Company Overview
History and Background
Traeger Inc. was founded in 1985 in Oregon and is credited with pioneering the wood pellet grill. Initially focused on industrial heating solutions, Traeger transitioned to grills in the late 1980s. In 2006, the company was sold, marking a shift in strategy and product development.
Core Business Areas
- Grills: Manufacture and sale of wood pellet grills, providing a versatile outdoor cooking experience. Traeger offers various grill models with different features and sizes.
- Fuel: Sale of wood pellets used to fuel Traeger grills. These pellets are made from hardwood and come in a variety of flavors to enhance the grilling experience.
- Accessories: Sale of grilling accessories, including grill covers, grilling tools, sauces, rubs, and other cooking essentials.
Leadership and Structure
Jeremy Andrus serves as the CEO. The company operates with a functional organizational structure, with departments dedicated to product development, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Pro Series Grills: The core product line, offering a balance of price and performance. Competitors include Weber, Pit Boss, and Camp Chef. Market share within the wood pellet grill category is estimated to be a leader, but varies across the entire grilling market.
- Ironwood Series Grills: A premium line of grills with advanced features and technology. Targets experienced grillers. Competitors include higher-end models from Weber, Kalamazoo Outdoor Gourmet and Lynx Grills. This contributes significant revenue and provides higher profit margins
- Timberline Series Grills: Traeger's top-of-the-line grills, featuring the most advanced technology and features. Competitors include high-end models from Weber, Kalamazoo Outdoor Gourmet and Lynx Grills. A smaller segment of their revenue, but showcases product innovation.
- Traeger Pellets: Wood pellets designed for optimal performance in Traeger grills, available in various flavors. Competitors include BBQrs Delight and Lumber Jack. Pellets represent a recurring revenue stream.
Market Dynamics
Industry Overview
The outdoor cooking market is experiencing growth, driven by increasing consumer interest in home cooking, outdoor entertaining, and innovative grilling technologies. The wood pellet grill segment is a significant part of this market, known for its ease of use and flavor profiles.
Positioning
Traeger is positioned as a premium brand within the wood pellet grill market, emphasizing innovation, quality, and community. They maintain a strong brand presence through marketing and social media engagement.
Total Addressable Market (TAM)
The global grilling market size was valued at USD 7.73 billion in 2023 and is expected to grow to USD 10.55 billion by 2031. Traeger Inc. is positioned to continue to be a market share leader in the Wood Pellet grill market. The grills are only a portion of the TAM with the fuels and accessories to support the TAM.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Pioneering Product
- Loyal Customer Base
- Extensive Distribution Network
- Innovative Product Development
Weaknesses
- High Price Point
- Seasonality of Sales
- Dependence on Wood Pellets
- Supply Chain Vulnerabilities
- Intense Competition
Opportunities
- Expansion into International Markets
- Development of New Product Lines
- Partnerships with Chefs and Influencers
- Growth in the Smart Home Market
- Increased Focus on Sustainability
Threats
- Economic Downturn
- Changing Consumer Preferences
- Increased Competition
- Fluctuations in Raw Material Costs
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- WEBR
- YETI
- BBQ
Competitive Landscape
Traeger's advantages include brand recognition, product innovation, and a loyal customer base. Disadvantages include a high price point and competition from established players.
Growth Trajectory and Initiatives
Historical Growth: Traeger has experienced strong revenue growth driven by increasing demand for wood pellet grills.
Future Projections: Analysts project continued revenue growth, driven by new product launches and market expansion.
Recent Initiatives: Recent initiatives include expanding the product line, enhancing the digital platform, and increasing marketing efforts.
Summary
Traeger Inc. is a leading brand in the wood pellet grill market, known for its innovative products and loyal customer base. The company faces intense competition and the challenges of maintaining profitability while pursuing growth. Expansion into new markets and strategic partnerships are crucial for its future success. Financial performance remains volatile, and the company must address its debt and cash flow management.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Traeger Inc
Exchange NYSE | Headquaters Salt Lake City, UT, United States | ||
IPO Launch date 2021-07-29 | Chairman of the Board & CEO Mr. Jeremy Andrus | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 665 | Website https://www.traeger.com |
Full time employees 665 | Website https://www.traeger.com | ||
Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills and pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States and internationally. The company's wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. It also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, the company provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.
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