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Upturn AI SWOT - About
COOK 
Traeger Inc (COOK)
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Upturn Advisory Summary
08/28/2025: COOK (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $1.75
1 Year Target Price $1.75
| 2 | Strong Buy |
| 1 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -29.8% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 169.86M USD | Price to earnings Ratio - | 1Y Target Price 1.75 |
Price to earnings Ratio - | 1Y Target Price 1.75 | ||
Volume (30-day avg) 8 | Beta 1.46 | 52 Weeks Range 1.24 - 3.97 | Updated Date 08/29/2025 |
52 Weeks Range 1.24 - 3.97 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate 0.05 | Actual -0.01 |
Profitability
Profit Margin -6.02% | Operating Margin (TTM) -1.81% |
Management Effectiveness
Return on Assets (TTM) -0.53% | Return on Equity (TTM) -12.22% |
Valuation
Trailing PE - | Forward PE 31.95 | Enterprise Value 596482795 | Price to Sales(TTM) 0.29 |
Enterprise Value 596482795 | Price to Sales(TTM) 0.29 | ||
Enterprise Value to Revenue 1.03 | Enterprise Value to EBITDA 12.08 | Shares Outstanding 135886000 | Shares Floating 81515435 |
Shares Outstanding 135886000 | Shares Floating 81515435 | ||
Percent Insiders 18.64 | Percent Institutions 71.55 |
Upturn AI SWOT
Traeger Inc
Company Overview
History and Background
Traeger Inc. was founded in 1985 and is credited with inventing the original wood-fired grill. Initially a family business, it grew in popularity within the BBQ community before being acquired by private equity firms. The company experienced a surge in demand in recent years, particularly during the pandemic, as consumers embraced outdoor cooking.
Core Business Areas
- Wood Pellet Grills: Traeger's primary business segment revolves around designing, manufacturing, and selling wood pellet grills. These grills use wood pellets as fuel to provide indirect heat and smoke for cooking.
- Wood Pellets: Traeger manufactures and sells a variety of wood pellets specifically designed for use in their grills. These pellets come in different wood types, imparting unique flavors to food.
- Accessories and Consumables: Traeger offers a range of accessories such as grill covers, cooking utensils, cleaning supplies, and sauces/rubs to complement their grills.
- Connected Services: Traeger offers WiFIRE technology that allows users to remotely monitor and control their grills through a mobile app. This connected service enhances the user experience and offers features like recipe downloads and cooking alerts.
Leadership and Structure
Traeger is led by Jeremy Andrus (CEO). The company operates with a functional organizational structure, dividing responsibilities across departments like marketing, sales, product development, and operations.
Top Products and Market Share
Key Offerings
- Traeger Pro Series: A popular line of wood pellet grills known for their reliability and ease of use. Traeger's market share in wood pellet grills is estimated to be around 25% in 2023. Key competitors include Weber, Pit Boss, Camp Chef, and Recteq.
- Traeger Ironwood Series: A mid-range line offering enhanced features and performance. It is one of Traeger's best selling lines.
- Traeger Timberline Series: Traeger's premium line, boasting advanced features and construction. Features Super Smoke and Keep Warm mode.
- Traeger Wood Pellets: Traeger offers a variety of wood pellet flavors, each designed to impart a distinct smoky flavor to food. These are a key consumable product, driving recurring revenue. Competitors in the wood pellet market include Lumber Jack, CookinPellets, and Bear Mountain.
Market Dynamics
Industry Overview
The outdoor cooking market is experiencing growth, fueled by rising interest in BBQ, grilling, and home cooking. The wood pellet grill segment is a significant driver of this growth, valued around $9.4 billion in 2023.
Positioning
Traeger is positioned as a premium brand within the wood pellet grill market, emphasizing quality, innovation, and user experience. The company leverages its first-mover advantage and brand recognition to maintain its market leadership.
Total Addressable Market (TAM)
The total addressable market (TAM) for outdoor cooking appliances is estimated to be around $30 billion. Traeger is positioned to capture a share of this TAM by continuing to innovate, expand its product offerings, and target a wider customer base.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and loyalty
- First-mover advantage in the wood pellet grill market
- Proprietary WiFIRE technology and connected services
- Extensive distribution network
- High customer satisfaction ratings
Weaknesses
- Higher price point compared to competitors
- Seasonality of the grilling market
- Dependence on wood pellet sales
- Inventory management challenges
- Supply chain vulnerabilities
Opportunities
- Expanding into new international markets
- Developing innovative grilling technologies
- Offering subscription-based services
- Partnering with celebrity chefs and influencers
- Growing accessories and consumables sales
Threats
- Increasing competition from lower-priced alternatives
- Fluctuations in wood pellet costs
- Changes in consumer preferences
- Economic downturns
- Disruptions in the supply chain
Competitors and Market Share
Key Competitors
- WEBR
- CLAR
- YETI
- BBQ
Competitive Landscape
Traeger benefits from strong brand awareness but faces intense competition from lower-priced alternatives and established grilling brands. The company must continue to innovate and differentiate its products to maintain its market leadership.
Growth Trajectory and Initiatives
Historical Growth: Traeger experienced rapid growth during the pandemic. However, growth has decelerated in subsequent periods.
Future Projections: Analyst estimates project moderate revenue growth for Traeger over the next few years, driven by international expansion and product innovation. Profitability is expected to improve as the company addresses supply chain issues and manages costs.
Recent Initiatives: Traeger has focused on expanding its international presence, launching new products, and enhancing its connected services. The company has also invested in marketing and brand building initiatives.
Summary
Traeger, while a leader in wood-pellet grills with a strong brand, faces challenges. Recent sales growth has slowed after a pandemic surge, and profitability is pressured by competition and supply chain issues. Expanding internationally and innovating are crucial for sustained growth, but cheaper alternatives pose a significant threat. Success hinges on adapting to changing consumer preferences and managing costs effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Research Reports
- Company Website
Disclaimers:
This analysis is based on publicly available information and represents a general overview of Traeger Inc. Financial data is subject to change. This is not financial advice. Please consult a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Traeger Inc
Exchange NYSE | Headquaters Salt Lake City, UT, United States | ||
IPO Launch date 2021-07-29 | Chairman of the Board & CEO Mr. Jeremy Andrus | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 665 | Website https://www.traeger.com |
Full time employees 665 | Website https://www.traeger.com | ||
Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills and pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States and internationally. The company's wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. It also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, the company provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.
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