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Upturn AI SWOT - About
Traeger Inc (COOK)
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Upturn Advisory Summary
06/12/2025: COOK (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $2.32
1 Year Target Price $2.32
| 2 | Strong Buy |
| 1 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.3% | Avg. Invested days 24 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 229.32M USD | Price to earnings Ratio - | 1Y Target Price 2.32 |
Price to earnings Ratio - | 1Y Target Price 2.32 | ||
Volume (30-day avg) 8 | Beta 1.38 | 52 Weeks Range 1.28 - 3.97 | Updated Date 06/30/2025 |
52 Weeks Range 1.28 - 3.97 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-06-11 | When After Market | Estimate 0.0414 | Actual 0.05 |
Profitability
Profit Margin -5% | Operating Margin (TTM) 2.38% |
Management Effectiveness
Return on Assets (TTM) 0.04% | Return on Equity (TTM) -10.49% |
Valuation
Trailing PE - | Forward PE 31.95 | Enterprise Value 670794532 | Price to Sales(TTM) 0.38 |
Enterprise Value 670794532 | Price to Sales(TTM) 0.38 | ||
Enterprise Value to Revenue 1.11 | Enterprise Value to EBITDA 12.03 | Shares Outstanding 135690000 | Shares Floating 81312386 |
Shares Outstanding 135690000 | Shares Floating 81312386 | ||
Percent Insiders 18.64 | Percent Institutions 72.27 |
Analyst Ratings
Rating 3 | Target Price 2.32 | Buy 1 | Strong Buy 2 |
Buy 1 | Strong Buy 2 | ||
Hold 5 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Traeger Inc
Company Overview
History and Background
Traeger Inc. was founded in 1985 and is credited with inventing the original wood pellet grill. Initially a family business in Oregon, the company grew by focusing on ease of use and flavor. It was acquired by private equity firms over time, leading to its current public status.
Core Business Areas
- Wood Pellet Grills: Designs, manufactures, and sells wood pellet grills for residential use, offering various models at different price points.
- Wood Pellets: Manufactures and sells wood pellets specifically designed for use in Traeger grills, available in various flavors.
- Accessories and Consumables: Offers a range of accessories, including grill covers, liners, rubs, sauces, and other grilling-related products.
- Connected Cooking: Traeger WiFIRE technology allows users to control and monitor their grills remotely through a mobile app.
Leadership and Structure
Jeremy Andrus serves as Chief Executive Officer. The company has a board of directors and operates with a typical corporate structure with departments for sales, marketing, operations, finance, and technology.
Top Products and Market Share
Key Offerings
- Pro Series Grills: Entry-level wood pellet grills known for their ease of use and consistent performance. Market share data is difficult to pinpoint precisely, but Traeger holds a leading position in the wood pellet grill market. Competitors include Weber, Pit Boss, Camp Chef, and Recteq.
- Ironwood Series Grills: Mid-range grills with enhanced features like double-wall insulation and Super Smoke mode. These grills contribute significantly to Traeger's revenue. Competitors include Weber, Pit Boss, Camp Chef, and Recteq.
- Timberline Series Grills: Premium grills with advanced technology and features, targeting serious grilling enthusiasts. These command higher profit margins. Competitors include Weber, Pit Boss, Camp Chef, and Recteq.
- Traeger Pellets: Wood pellets designed for Traeger grills, coming in various flavors. Traeger commands a significant portion of the wood pellet market for grills. Competitors include Bear Mountain, Lumber Jack, and BBQrs Delight.
Market Dynamics
Industry Overview
The grilling and outdoor cooking market is large and growing, driven by consumer interest in outdoor living and flavorful food. Wood pellet grills are a growing segment within the broader grilling market.
Positioning
Traeger is positioned as a premium brand in the wood pellet grill market, emphasizing ease of use, flavor, and technology. They have a strong brand recognition and a loyal customer base. Their competitive advantage lies in brand recognition and the WiFIRE technology.
Total Addressable Market (TAM)
The total addressable market for grilling and outdoor cooking is estimated to be multi-billion dollar market. Traeger is well-positioned to capture a significant share of this TAM, focusing on the wood pellet grill segment. Market analysts estimate the TAM for pellet grills is around $1 billion, with Traeger striving to maintain its leadership position.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- First-mover advantage in the wood pellet grill market
- Proprietary WiFIRE technology
- Established distribution network
- Large and engaged customer base
Weaknesses
- Higher price point compared to some competitors
- Reliance on wood pellet sales for recurring revenue
- Supply chain vulnerabilities
- Customer support issues reported online
- Seasonality of Sales
Opportunities
- Expanding into new geographic markets
- Developing new grill models and accessories
- Increasing penetration of the connected cooking market
- Partnerships with chefs and influencers
- Growing e-commerce sales
Threats
- Increasing competition from lower-priced brands
- Fluctuations in wood pellet prices
- Changes in consumer preferences
- Economic downturns affecting discretionary spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- WEBR
- COOK
- YETI
Competitive Landscape
Traeger's advantages include its strong brand and WiFIRE technology. Disadvantages include its higher price point. Competitors are focusing on lower prices or specialized features.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is dependent on past financial statements and market data to demonstrate growth rates in revenue, market share, and profitability.
Future Projections: Future growth projections are based on analyst estimates, management guidance, and market trends, indicating anticipated revenue growth, market share gains, and profitability improvements.
Recent Initiatives: Recent initiatives include new product launches, expansion into new markets, and investments in marketing and technology.
Summary
Traeger Inc. is a leading brand in the wood pellet grill market, known for its innovation and WiFIRE technology. While it faces increasing competition and relies on recurring pellet sales, its strong brand and established distribution network are advantages. Investors should monitor supply chain risks, shifting consumer preferences, and the impact of economic cycles. Overall, the company has strong fundamentals that are expected to grow but is a more volatile holding due to the cyclical nature of consumer spending and the competitive environment.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change rapidly. Consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Traeger Inc
Exchange NYSE | Headquaters Salt Lake City, UT, United States | ||
IPO Launch date 2021-07-29 | Chairman of the Board & CEO Mr. Jeremy Andrus | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 665 | Website https://www.traeger.com |
Full time employees 665 | Website https://www.traeger.com | ||
Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills and pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States and internationally. The company's wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. It also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, the company provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.
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