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Upturn AI SWOT - About
YETI 
YETI Holdings Inc (YETI)
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Upturn Advisory Summary
08/14/2025: YETI (1-star) is a SELL. SELL since 4 days. Profits (-1.91%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $36.53
1 Year Target Price $36.53
| 4 | Strong Buy |
| 2 | Buy |
| 11 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -35.68% | Avg. Invested days 27 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.76B USD | Price to earnings Ratio 16.26 | 1Y Target Price 36.53 |
Price to earnings Ratio 16.26 | 1Y Target Price 36.53 | ||
Volume (30-day avg) 17 | Beta 1.84 | 52 Weeks Range 26.61 - 45.25 | Updated Date 08/16/2025 |
52 Weeks Range 26.61 - 45.25 | Updated Date 08/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When Before Market | Estimate 0.55 | Actual 0.66 |
Profitability
Profit Margin 9.73% | Operating Margin (TTM) 13.91% |
Management Effectiveness
Return on Assets (TTM) 11.53% | Return on Equity (TTM) 23.49% |
Valuation
Trailing PE 16.26 | Forward PE 14.68 | Enterprise Value 2667309097 | Price to Sales(TTM) 1.51 |
Enterprise Value 2667309097 | Price to Sales(TTM) 1.51 | ||
Enterprise Value to Revenue 1.46 | Enterprise Value to EBITDA 9.3 | Shares Outstanding 81224200 | Shares Floating 81021975 |
Shares Outstanding 81224200 | Shares Floating 81021975 | ||
Percent Insiders 0.53 | Percent Institutions 108.46 |
Upturn AI SWOT
YETI Holdings Inc
Company Overview
History and Background
YETI Holdings Inc. was founded in 2006 by brothers Roy and Ryan Seiders. Initially focused on high-end coolers for outdoor enthusiasts, it has since expanded its product line and brand appeal. YETI went public in 2018.
Core Business Areas
- Coolers & Equipment: YETI's original and still significant segment, encompassing hard and soft coolers, cargo, and associated accessories. Known for durability and insulation.
- Drinkware: A fast-growing segment, including insulated tumblers, bottles, mugs, and related accessories. Highly popular and contributing significantly to revenue.
- Other: Includes bags, apparel, blankets, and gear designed for outdoor use and lifestyle.
Leadership and Structure
Matt Reintjes is the current President and CEO. The company has a traditional corporate structure with departments for marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- Tundra Coolers: High-end, durable rotomolded coolers. Strong brand recognition, but facing competition from brands like RTIC and Pelican. Market share is estimated to be approximately 25% in the premium cooler segment.Competitors: RTIC, Pelican, Coleman.
- Rambler Drinkware: Insulated stainless steel tumblers and bottles. Very popular for everyday use. Competitors: Hydro Flask, Stanley, Contigo. Market share is estimated to be around 20% in the insulated drinkware segment.
- YETI Hopper: Soft coolers that prioritize portability and insulation. Competitors: RTIC, Engel, Polar Bear Coolers.
Market Dynamics
Industry Overview
The outdoor recreation market is growing, driven by increased consumer interest in outdoor activities, camping, and adventure travel. The demand for durable, high-performance gear remains strong.
Positioning
YETI is positioned as a premium brand within the outdoor and lifestyle market. Its competitive advantage lies in its brand reputation, product quality, and strong marketing.
Total Addressable Market (TAM)
The global outdoor recreation market is estimated to be worth hundreds of billions of dollars. YETI is focusing on capturing a larger share of the premium segment, which is expected to grow faster than the overall market.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- High-Quality Products
- Premium Pricing Strategy
- Effective Marketing
- Loyal Customer Base
Weaknesses
- High Price Point
- Dependence on Brand Image
- Potential for Counterfeit Products
- Seasonality of Sales
Opportunities
- Expansion into New Product Categories
- International Market Growth
- Strategic Partnerships
- Direct-to-Consumer Sales Growth
- Increased Brand Awareness
Threats
- Increased Competition
- Changing Consumer Preferences
- Economic Downturn
- Raw Material Price Fluctuations
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- RTIC Outdoors (Private)
- Stanley (PMI) (Private)
- Hydro Flask (HELE)
Competitive Landscape
YETI has a strong brand reputation and premium pricing, but faces competition from brands offering similar products at lower prices. Its direct-to-consumer strategy and product innovation provide competitive advantages.
Growth Trajectory and Initiatives
Historical Growth: YETI has experienced significant revenue growth in recent years, driven by strong demand for its products and expansion into new markets.
Future Projections: Analysts project continued revenue growth for YETI, driven by product innovation, international expansion, and direct-to-consumer sales.
Recent Initiatives: Recent strategic initiatives include expanding its product line into new categories, investing in marketing and brand building, and growing its direct-to-consumer sales channel.
Summary
YETI is a strong brand with a loyal customer base. Its high-quality products and effective marketing have driven significant growth. However, the company faces increasing competition and needs to manage its supply chain effectively. Future growth depends on product innovation and international expansion.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About YETI Holdings Inc
Exchange NYSE | Headquaters Austin, TX, United States | ||
IPO Launch date 2018-10-25 | President, CEO & Director Mr. Matthew J. Reintjes | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 1340 | Website https://www.yeti.com |
Full time employees 1340 | Website https://www.yeti.com | ||
YETI Holdings, Inc. designs, retails, and distributes outdoor products under the YETI brand name. It offers coolers and equipment, including hard and soft coolers, cargo, bags, outdoor living, and associated accessories; and backpacks, duffel bags, luggage, packing cubes, carryalls, camp chairs, blankets, dog beds, dog bowls, and gear cases under the LoadOut, Panga, Crossroads, Camino, Hondo Base, Trailhead, Lowlands, Boomer, and SideKick Dry brand names. The company also provides drinkware products, such as french press, pitcher, pour over, flask, and shot glasses, as well as Bucket, wine chillers, cocktail shaker, colsters, lowball, stackable pints, mugs, tumblers, straw mugs and cups, bottles, jugs, and related accessories; straw caps and lids, bottle chug caps, magslider lid and color pack, tumbler handles, jug mounts, and ice scoop; food storage containers; and cast-iron skillet cookware products. In addition, it offers apparel and gear products, including hats, shirts, bottle openers, and ice substitutes. The company sells its products through independent retailers comprising outdoor specialty, hardware, sporting goods, and farm and ranch supply stores, as well as through its own website. It operates in the United States, Canada, Australia, New Zealand, Europe, and Japan. YETI Holdings, Inc. was founded in 2006 and is headquartered in Austin, Texas.
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