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Upturn AI SWOT - About
YETI 
YETI Holdings Inc (YETI)
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Upturn Advisory Summary
10/15/2025: YETI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
17 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $36.53
1 Year Target Price $36.53
| 4 | Strong Buy |
| 2 | Buy |
| 11 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -35.68% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.74B USD | Price to earnings Ratio 16.14 | 1Y Target Price 36.53 |
Price to earnings Ratio 16.14 | 1Y Target Price 36.53 | ||
Volume (30-day avg) 17 | Beta 1.84 | 52 Weeks Range 26.61 - 45.25 | Updated Date 10/17/2025 |
52 Weeks Range 26.61 - 45.25 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.09 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.73% | Operating Margin (TTM) 13.91% |
Management Effectiveness
Return on Assets (TTM) 11.53% | Return on Equity (TTM) 23.49% |
Valuation
Trailing PE 16.14 | Forward PE 12.66 | Enterprise Value 2751782289 | Price to Sales(TTM) 1.5 |
Enterprise Value 2751782289 | Price to Sales(TTM) 1.5 | ||
Enterprise Value to Revenue 1.51 | Enterprise Value to EBITDA 9.6 | Shares Outstanding 81224223 | Shares Floating 80669462 |
Shares Outstanding 81224223 | Shares Floating 80669462 | ||
Percent Insiders 0.52 | Percent Institutions 108.6 |
Upturn AI SWOT
YETI Holdings Inc
Company Overview
History and Background
YETI Holdings, Inc. was founded in 2006 by brothers Roy and Ryan Seiders. Initially focused on durable coolers for outdoor enthusiasts, the company expanded its product line to include drinkware, bags, and apparel. YETI went public in 2018.
Core Business Areas
- Coolers & Equipment: Offers a range of premium coolers, including hard coolers, soft coolers, and associated accessories designed for outdoor activities and recreational use.
- Drinkware: Produces insulated drinkware, such as tumblers, bottles, and mugs, known for their durability and temperature retention.
- Bags & Gear: Manufactures a variety of bags, backpacks, and other gear designed for outdoor adventures and everyday use.
- Other: Includes apparel, accessories, and services related to the YETI brand.
Leadership and Structure
Matt Reintjes serves as the CEO. The company has a standard corporate structure with departments for marketing, sales, product development, finance, and operations.
Top Products and Market Share
Key Offerings
- Hard Coolers: YETI's flagship product. Durable, high-performance coolers. Competitors include RTIC, Pelican, and Igloo. Market share is estimated to be 25-30% in the premium cooler market.
- Drinkware (Tumblers): Insulated stainless steel tumblers and bottles. Competitors include Hydro Flask, Stanley, and Simple Modern. Revenue numbers are integrated with the coolers and equipment. The market share is estimated to be around 15 - 20% in the insulated drinkware market.
- Soft Coolers: Portable and insulated soft-sided coolers. Competitors include AO Coolers, Polar Bear Coolers, and IceMule. Revenue numbers are integrated with the coolers and equipment. The market share is estimated to be around 10 - 15% in the soft coolers market.
Market Dynamics
Industry Overview
The outdoor recreation market is growing, with increasing demand for durable and high-quality gear. Key trends include sustainability and direct-to-consumer sales.
Positioning
YETI is positioned as a premium brand in the outdoor gear market, known for its durability, performance, and brand image. Competitive advantages include brand loyalty and innovation.
Total Addressable Market (TAM)
The total addressable market is estimated to be in the tens of billions of dollars, encompassing coolers, drinkware, bags, and related outdoor equipment. YETI is positioned to capture a significant portion of the premium segment of the market.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Premium product quality
- Loyal customer base
- Innovative product development
- Effective marketing strategy
Weaknesses
- High price point
- Dependence on brand image
- Supply chain vulnerabilities
- Limited product diversification
Opportunities
- Expanding into new product categories
- Increasing international sales
- Leveraging e-commerce channels
- Strategic partnerships
- Capitalizing on sustainability trends
Threats
- Increased competition
- Economic downturns
- Changing consumer preferences
- Counterfeit products
- Fluctuations in raw material costs
Competitors and Market Share
Key Competitors
- RTIC
- Hydro Flask (NWL)
- Stanley (PMAMY)
Competitive Landscape
YETI's advantages include its brand reputation and product quality. Disadvantages include its high price point and limited product diversification compared to some competitors.
Growth Trajectory and Initiatives
Historical Growth: YETI has experienced significant growth in revenue and profitability since its founding, driven by strong demand for its products and effective marketing.
Future Projections: Analysts project continued growth for YETI, driven by expansion into new markets and product categories.
Recent Initiatives: Recent initiatives include expanding its direct-to-consumer channel, launching new product lines, and investing in marketing and brand awareness.
Summary
YETI is a strong company with a well-established brand and loyal customer base. Its premium products and effective marketing have driven significant growth. However, YETI needs to be mindful of competition, changing consumer preferences, and potential economic downturns. Further diversification and strategic partnerships could enhance its long-term prospects.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Market Research
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change. All data is based on available information and may not be entirely accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About YETI Holdings Inc
Exchange NYSE | Headquaters Austin, TX, United States | ||
IPO Launch date 2018-10-25 | CEO - | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 1340 | Website https://www.yeti.com |
Full time employees 1340 | Website https://www.yeti.com | ||
YETI Holdings, Inc. designs, retails, and distributes outdoor products under the YETI brand name. It offers coolers and equipment, including hard and soft coolers, cargo, bags, outdoor living, and associated accessories; and backpacks, duffel bags, luggage, packing cubes, carryalls, camp chairs, blankets, dog beds, dog bowls, and gear cases under the LoadOut, Panga, Crossroads, Camino, Hondo Base, Trailhead, Lowlands, Boomer, and SideKick Dry brand names. The company also provides drinkware products, such as french press, pitcher, pour over, flask, and shot glasses, as well as Bucket, wine chillers, cocktail shaker, colsters, lowball, stackable pints, mugs, tumblers, straw mugs and cups, bottles, jugs, and related accessories; straw caps and lids, bottle chug caps, magslider lid and color pack, tumbler handles, jug mounts, and ice scoop; food storage containers; and cast-iron skillet cookware products. In addition, it offers apparel and gear products, including hats, shirts, bottle openers, and ice substitutes. The company sells its products through independent retailers comprising outdoor specialty, hardware, sporting goods, and farm and ranch supply stores, as well as through its own website. It operates in the United States, Canada, Australia, New Zealand, Europe, and Japan. YETI Holdings, Inc. was founded in 2006 and is headquartered in Austin, Texas.
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