Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
WSM 
Williams-Sonoma Inc (WSM)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
11/05/2025: WSM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $204.32
1 Year Target Price $204.32
| 6 | Strong Buy |
| 1 | Buy |
| 15 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 32.81% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 23.99B USD | Price to earnings Ratio 21.93 | 1Y Target Price 204.32 |
Price to earnings Ratio 21.93 | 1Y Target Price 204.32 | ||
Volume (30-day avg) 24 | Beta 1.54 | 52 Weeks Range 126.45 - 217.31 | Updated Date 11/7/2025 |
52 Weeks Range 126.45 - 217.31 | Updated Date 11/7/2025 | ||
Dividends yield (FY) 1.28% | Basic EPS (TTM) 8.98 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-11-13 | When - | Estimate 1.86 | Actual - |
Profitability
Profit Margin 14.39% | Operating Margin (TTM) 17.86% |
Management Effectiveness
Return on Assets (TTM) 17.46% | Return on Equity (TTM) 51.22% |
Valuation
Trailing PE 21.93 | Forward PE 21.23 | Enterprise Value 24296379914 | Price to Sales(TTM) 3.06 |
Enterprise Value 24296379914 | Price to Sales(TTM) 3.06 | ||
Enterprise Value to Revenue 3.1 | Enterprise Value to EBITDA 14.43 | Shares Outstanding 121790333 | Shares Floating 120358079 |
Shares Outstanding 121790333 | Shares Floating 120358079 | ||
Percent Insiders 1.14 | Percent Institutions 96.08 |
Upturn AI SWOT
Williams-Sonoma Inc
Company Overview
History and Background
Williams-Sonoma, Inc. was founded in 1956 by Chuck Williams in Sonoma, California. Initially a cookware shop, it expanded to include home furnishings and multiple brands, becoming a major player in the retail sector.
Core Business Areas
- Williams Sonoma: Offers high-quality cookware, kitchen tools, and gourmet foods.
- Pottery Barn: Focuses on stylish and comfortable home furnishings and decor.
- Pottery Barn Kids: Provides furniture, bedding, and decor for children's rooms.
- West Elm: Offers modern furniture and home decor with a focus on sustainability and artisan collaborations.
- Rejuvenation: Specializes in lighting, hardware, and home goods with a vintage-inspired aesthetic.
- Mark and Graham: Offers personalized gifts, accessories, and home decor.
Leadership and Structure
Laura Alber is the President and Chief Executive Officer. The company operates with a brand-based structure, with each brand having its own leadership team reporting to the corporate headquarters.
Top Products and Market Share
Key Offerings
- Cookware (Williams Sonoma): High-end cookware sets and individual pieces; market share difficult to pinpoint precisely but estimated in the top tier of premium cookware brands. Competitors include All-Clad, Le Creuset, and Calphalon.
- Sofas (Pottery Barn): Upholstered sofas, sectionals, and chairs; competes with brands like Crate & Barrel and RH (Restoration Hardware). Market share of sofas is in top tier of premium home furnishings.
- Furniture (West Elm): Furniture and Home Goods for modern living; competes with brands like Crate & Barrel, Article and Wayfair. Market share is in top tier of modern home furnishings.
Market Dynamics
Industry Overview
The home furnishings and specialty retail industry is competitive, influenced by economic conditions, housing market trends, and consumer spending habits. The industry is experiencing a shift towards e-commerce and sustainable practices.
Positioning
Williams-Sonoma, Inc. is positioned as a premium retailer, catering to customers seeking high-quality, stylish home goods and furnishings. They have a strong omnichannel presence with both physical stores and a robust online platform.
Total Addressable Market (TAM)
The total addressable market for home furnishings and specialty retail is estimated to be in the hundreds of billions of dollars globally. Williams-Sonoma, Inc. is positioned to capture a significant portion of this market through its various brands and omnichannel strategy.
Upturn SWOT Analysis
Strengths
- Strong brand reputation and recognition
- Diversified portfolio of brands targeting different customer segments
- Robust e-commerce platform
- Loyal customer base
- Omnichannel retail presence
Weaknesses
- Premium pricing may limit accessibility for some customers
- Dependence on economic conditions and housing market trends
- Potential for supply chain disruptions
- Brand overlap across different segments.
Opportunities
- Expansion into new markets and product categories
- Leveraging data analytics to personalize customer experiences
- Growing demand for sustainable and ethically sourced products
- Increased focus on digital marketing and social media engagement
Threats
- Increased competition from online retailers and direct-to-consumer brands
- Changing consumer preferences and shopping habits
- Economic downturns and recessionary pressures
- Fluctuations in raw material costs and tariffs
Competitors and Market Share
Key Competitors
- RH
- Crate & Barrel (owned by Otto)
- Wayfair
Competitive Landscape
Williams-Sonoma, Inc. competes with a variety of retailers, including traditional furniture stores, online retailers, and specialty shops. Its competitive advantages include its strong brand reputation, diversified portfolio of brands, and omnichannel retail presence.
Major Acquisitions
Outward, Inc.
- Year: 2017
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to expand 3D imaging and augmented reality capabilities for visualizing furniture in customers' homes.
Growth Trajectory and Initiatives
Historical Growth: Williams-Sonoma, Inc. has experienced growth through acquisitions, expansion into new markets, and increased online sales.
Future Projections: Analyst estimates for future growth can be found on financial websites. Expect continued expansion of digital channels and potential acquisitions.
Recent Initiatives: Recent strategic initiatives include expanding the company's e-commerce capabilities, launching new product lines, and focusing on sustainability and ethical sourcing.
Summary
Williams-Sonoma, Inc. is a strong player in the home furnishings market, leveraging its diverse brand portfolio and robust e-commerce platform. It faces competition from online retailers and must adapt to changing consumer preferences. Recent initiatives focusing on sustainability and digital innovation position it well for future growth. While the premium pricing and reliance on economic conditions pose risks, their customer loyalty provide some stability.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings (10K, 10Q), Market Research Reports, Analyst Estimates, Financial News Articles
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may vary. Investment decisions should be based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Williams-Sonoma Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 1990-03-26 | President, CEO & Director Ms. Laura J. Alber | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 19600 | |
Full time employees 19600 | |||
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. The company offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks. It also provides home furnishings, home decor products and accessories, bedding, lighting, rugs, table essentials, kids accessories, made-to-order lighting, hardware, personalized products, custom gifts, and colorful and vintage-inspired heirloom products. In addition, the company operates a 3-D imaging and augmented reality platform for the home furnishings and decor industry. It offers its products under the Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow brand names. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.