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Upturn AI SWOT - About
WSM 
Williams-Sonoma Inc (WSM)
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Upturn Advisory Summary
09/12/2025: WSM (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $204.32
1 Year Target Price $204.32
| 6 | Strong Buy |
| 1 | Buy |
| 15 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 36.87% | Avg. Invested days 37 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 23.99B USD | Price to earnings Ratio 21.93 | 1Y Target Price 204.32 |
Price to earnings Ratio 21.93 | 1Y Target Price 204.32 | ||
Volume (30-day avg) 24 | Beta 1.52 | 52 Weeks Range 123.89 - 218.08 | Updated Date 09/15/2025 |
52 Weeks Range 123.89 - 218.08 | Updated Date 09/15/2025 | ||
Dividends yield (FY) 1.21% | Basic EPS (TTM) 8.98 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-28 | When - | Estimate 1.78 | Actual 2 |
Profitability
Profit Margin 14.39% | Operating Margin (TTM) 17.86% |
Management Effectiveness
Return on Assets (TTM) 17.46% | Return on Equity (TTM) 51.22% |
Valuation
Trailing PE 21.93 | Forward PE 24.04 | Enterprise Value 24395030084 | Price to Sales(TTM) 3.06 |
Enterprise Value 24395030084 | Price to Sales(TTM) 3.06 | ||
Enterprise Value to Revenue 3.12 | Enterprise Value to EBITDA 14.49 | Shares Outstanding 121790000 | Shares Floating 120265518 |
Shares Outstanding 121790000 | Shares Floating 120265518 | ||
Percent Insiders 1.22 | Percent Institutions 95.96 |
Upturn AI SWOT
Williams-Sonoma Inc
Company Overview
History and Background
Williams-Sonoma, Inc. was founded in 1956 by Chuck Williams in Sonoma, California. It started as a hardware store focusing on French cooking equipment. Over time, it expanded its product range and retail locations, becoming a leading retailer of home furnishings and cookware.
Core Business Areas
- Williams Sonoma: The original and namesake brand, focused on high-quality cookware, kitchen appliances, and gourmet foods.
- Pottery Barn: A leading retailer of home furnishings, offering stylish and comfortable furniture, bedding, and decor.
- West Elm: A modern furniture and home decor brand with a focus on sustainable and ethically sourced products.
- PBteen: A brand catering to teenagers and young adults, offering furniture, bedding, and decor for their bedrooms and living spaces.
- Williams Sonoma Home: An upscale brand offering high-end furniture, lighting, and decor.
Leadership and Structure
Laura Alber is the current President and CEO. The company operates with a brand-based organizational structure, where each brand functions with significant autonomy.
Top Products and Market Share
Key Offerings
- Furniture (Pottery Barn, West Elm): Wide range of furniture for living rooms, bedrooms, dining rooms, and outdoor spaces. Competitors: Wayfair (W), Crate & Barrel, RH (RH). Market share varies greatly by furniture category, but Pottery Barn and West Elm hold significant positions in their respective segments. No concrete figures publically available.
- Cookware (Williams Sonoma): High-end cookware sets, individual pots and pans, and specialty cooking tools. Competitors: All-Clad, Le Creuset, Sur La Table. WS has a top share by revenue in the upscale cookware market. No concrete figures publically available.
- Bedding and Bath (Pottery Barn, West Elm, PBteen): Bedding sets, sheets, towels, and other bath accessories. Competitors: Bed Bath & Beyond (BBBYQ), Brooklinen, Parachute Home. Market share varies greatly within the bedding segment, but the brands have strong name recognition.
Market Dynamics
Industry Overview
The home furnishings market is highly competitive, with a mix of brick-and-mortar retailers, e-commerce companies, and specialty brands. Trends include a focus on sustainable and ethically sourced products, personalized shopping experiences, and the increasing importance of online sales.
Positioning
Williams-Sonoma, Inc. positions itself as a premium retailer offering high-quality products and exceptional customer service. The company differentiates itself through its strong brand portfolio, exclusive product designs, and omni-channel retail strategy.
Total Addressable Market (TAM)
The global home decor market is projected to reach $838.6 billion by 2027. Williams-Sonoma Inc. is well-positioned within the premium segment of this market, allowing it to capture significant revenue.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Omni-channel retail strategy
- High-quality products
- Strong customer loyalty
- Efficient supply chain
Weaknesses
- High price point may limit market reach
- Vulnerable to economic downturns
- Dependence on brand reputation
- Can be slow to adapt to rapidly changing fashion trends
Opportunities
- Expansion into new markets (international)
- Growth in e-commerce sales
- Development of new product categories
- Partnerships with complementary businesses
- Increasing focus on sustainable products
Threats
- Increased competition from online retailers
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
- Rising raw material costs
Competitors and Market Share
Key Competitors
- RH (RH)
- Wayfair (W)
- Crate & Barrel
Competitive Landscape
Williams-Sonoma Inc has a strong brand portfolio and focuses on premium products, but RH is known for its high-end luxury offerings. Wayfair competes on price and selection, offering a wider range of products at lower price points. Crate & Barrel is a competitor on contemporary design at a medium high price.
Major Acquisitions
Outward, Inc.
- Year: 2017
- Acquisition Price (USD millions): 112
- Strategic Rationale: Augment company's capabilities in 3D imaging and augmented reality. Outward's 3D imaging platform helped Williams-Sonoma enhance its digital imaging for home furnishings
Growth Trajectory and Initiatives
Historical Growth: Discuss Williams-Sonoma Inc's growth trends over the past years.
Future Projections: Provide projections for Williams-Sonoma Inc's future growth based on analyst estimates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Williams-Sonoma Inc.
Summary
Williams-Sonoma Inc. is a strong player in the home furnishings market, driven by its diverse brand portfolio and omni-channel strategy. Its premium positioning and focus on customer experience contribute to its success. However, the company must navigate increasing online competition, changing consumer preferences, and potential economic downturns. Expansion into new markets and a commitment to sustainability can further enhance its growth trajectory.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Industry reports
- Analyst estimates
- Market research reports
- Company Investor Relations
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share figures are estimates based on available data and may not be precise. The AI-based rating is generated based on the information above.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Williams-Sonoma Inc
Exchange NYSE | Headquaters San Francisco, CA, United States | ||
IPO Launch date 1990-03-26 | President, CEO & Director Ms. Laura J. Alber | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 19600 | |
Full time employees 19600 | |||
Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. The company offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks. It also provides home furnishings, home decor products and accessories, bedding, lighting, rugs, table essentials, kids accessories, made-to-order lighting, hardware, personalized products, custom gifts, and colorful and vintage-inspired heirloom products. In addition, the company operates a 3-D imaging and augmented reality platform for the home furnishings and decor industry. It offers its products under the Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow brand names. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.
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