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Upturn AI Summary - About
Coty Inc(COTY)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for COTY
10/13/2026: COTY (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Coty Inc is a major global player in the fragrance and cosmetics industry, managing a portfolio of prestige brands and mass-market products. The company’s primary strengths lie in its high-end fragrance licenses and broad international distribution network. Its investment story focuses on a turnaround strategy aimed at margin expansion, growth in prestige skincare, and debt reduction. Primary risks include heavy leverage, intense competition from established giants and indie startups, and sensitivity to consumer spending. This stock may suit investors willing to tolerate higher volatility in exchange for potential growth as the company executes its turnaround, though the lack of a dividend limits its appeal for income-focused portfolios.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth prospects are tied to premiumization, but overall revenue expansion remains moderate. |
| Momentum investor | Strong fit while signal remains positive | The stock can exhibit high momentum during periods of successful product cycles. |
| Value investor | Mixed fit | Valuation fluctuates based on the company's success in managing its debt load. |
| Dividend investor | Weak fit | Coty does not currently pay a dividend, making it unsuitable for income-focused investors. |
| Low-risk investor | Weak fit | High debt levels and industry volatility contribute to a higher risk profile. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock price is sensitive to consumer sentiment and debt refinancing news. |
| Valuation risk | Medium | Earnings multiples are often compressed by high debt, affecting stock valuation. |
| Competition risk | High | Direct competition from L'Oréal and Estée Lauder exerts pressure on market share. |
| Business quality | Medium | Coty has strong iconic brands but has historically struggled with operational execution. |
| Dividend income | Low / none | There is no dividend income for investors to rely on. |
| Execution risk | Medium / high | Delivering on long-term margin improvement and debt reduction is critical. |
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -10.92% | Avg. Invested days 27 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/13/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.56B USD | Price to earnings Ratio - | 1Y Target Price 2.64 |
Price to earnings Ratio - | 1Y Target Price 2.64 | ||
Volume (30-day avg) 5.1M shares | Beta 0.9 | 52 Weeks Range 1.82 - 4.43 | Updated Date 10/12/2026 |
52 Weeks Range 1.82 - 4.43 | Updated Date 10/12/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.7 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Prestige Segment | Luxury fragrances and cosmetics including Gucci, Burberry, and Hugo Boss. | This is the premium side of the business that generally commands higher profit margins. |
| Consumer Beauty Segment | Mass-market makeup and nail care brands like CoverGirl and Sally Hansen. | This segment relies on high-volume sales through mass retail channels. |
| Geography | Global sales across Americas, EMEA, and Asia Pacific. | International diversification helps balance regional economic fluctuations. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 7.88 | Enterprise Value 5.59B | Price to Sales(TTM) 0.44 |
Enterprise Value 5.59B | Price to Sales(TTM) 0.44 | ||
Enterprise Value to Revenue 0.96 | Enterprise Value to EBITDA 99.42 | Shares Outstanding 880.69M | Shares Floating 376.42M |
Shares Outstanding 880.69M | Shares Floating 376.42M | ||
Percent Insiders 54.77 | Percent Institutions 42.63 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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