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Upturn AI SWOT - About
COTY 
Coty Inc (COTY)
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Upturn Advisory Summary
08/13/2025: COTY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $6.44
1 Year Target Price $6.44
| 7 | Strong Buy |
| 1 | Buy |
| 10 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.27% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/13/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.23B USD | Price to earnings Ratio - | 1Y Target Price 6.44 |
Price to earnings Ratio - | 1Y Target Price 6.44 | ||
Volume (30-day avg) 20 | Beta 1.99 | 52 Weeks Range 4.46 - 10.30 | Updated Date 08/12/2025 |
52 Weeks Range 4.46 - 10.30 | Updated Date 08/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.47 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-20 | When - | Estimate 0.0158 | Actual - |
Profitability
Profit Margin -6.6% | Operating Margin (TTM) 1.56% |
Management Effectiveness
Return on Assets (TTM) 3% | Return on Equity (TTM) -9.03% |
Valuation
Trailing PE - | Forward PE 9.44 | Enterprise Value 8105008611 | Price to Sales(TTM) 0.7 |
Enterprise Value 8105008611 | Price to Sales(TTM) 0.7 | ||
Enterprise Value to Revenue 1.35 | Enterprise Value to EBITDA 29.72 | Shares Outstanding 872289984 | Shares Floating 367425977 |
Shares Outstanding 872289984 | Shares Floating 367425977 | ||
Percent Insiders 60.46 | Percent Institutions 36.87 |
Upturn AI SWOT
Coty Inc
Company Overview
History and Background
Coty Inc. was founded in Paris in 1904 by Franu00e7ois Coty. It started as a perfumery and expanded into cosmetics and other beauty products. Over time, Coty acquired several brands and underwent significant transformations, including a major acquisition of Procter & Gamble's beauty brands in 2016.
Core Business Areas
- Prestige: Focuses on high-end fragrances, cosmetics, and skincare brands sold in luxury retailers, department stores, and travel retail.
- Consumer Beauty: Focuses on mass-market color cosmetics, hair coloring and styling products, and body care products sold in drugstores, mass retailers, and supermarkets.
Leadership and Structure
Sue Y. Nabi is the current CEO. Coty operates with a functional organizational structure, with leadership teams responsible for different aspects of the business, including brands, regions, and functions like finance and supply chain.
Top Products and Market Share
Key Offerings
- CoverGirl: A leading mass-market cosmetics brand, known for affordable and accessible beauty products. Competitors include Maybelline, L'Oreal, and Revlon. Market share data is highly variable but CoverGirl typically maintains a significant position in the mass market.
- Gucci Beauty: A luxury beauty line offering fragrances, cosmetics, and skincare. Competitors include Chanel, Dior, and YSL Beauty. Market share is smaller but growing rapidly in the luxury segment. Recent earnings reports indicate double digit growth in this segment for Coty.
- Philosophy: A skincare brand offering cleansers, moisturizers, and other skincare solutions. Competitors include Estee Lauder Companies, L'Oreal, and Unilever brands.
Market Dynamics
Industry Overview
The beauty industry is highly competitive and dynamic, driven by trends in fashion, technology, and consumer preferences. Key factors include the rise of e-commerce, social media marketing, and personalized beauty products.
Positioning
Coty Inc. is positioned as a global beauty company with a portfolio of prestige and consumer brands, aiming to balance growth in luxury and mass markets. Its competitive advantages include its global distribution network, brand portfolio, and strategic partnerships.
Total Addressable Market (TAM)
The global beauty market is estimated to be worth over $500 billion. Coty's position varies by segment, with potential to grow in both prestige and consumer beauty through innovation and strategic acquisitions.
Upturn SWOT Analysis
Strengths
- Diverse brand portfolio
- Global distribution network
- Strong presence in both prestige and consumer beauty markets
- Partnerships with luxury brands
Weaknesses
- High debt levels
- Complexity in integrating acquired brands
- Inconsistent profitability
- Supply Chain vulnerabilities
Opportunities
- Expansion in emerging markets
- Growth in e-commerce channels
- Increased focus on sustainability and clean beauty
- Strategic acquisitions of smaller, innovative brands
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Currency fluctuations
Competitors and Market Share
Key Competitors
- EL (Estee Lauder)
- LORL (L'Oreal)
- UL (Unilever)
- PG (Proctor & Gamble)
- JNJ (Johnson & Johnson)
Competitive Landscape
Coty faces strong competition from established players with deeper pockets and larger market shares. Its advantage lies in its diverse brand portfolio and strategic partnerships but needs to address its debt and improve profitability to compete effectively.
Major Acquisitions
Acquired Company Name
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: Expand brand portfolio and enter new market segments.
Beamly
- Year: 2015
- Acquisition Price (USD millions): 0
- Strategic Rationale: Digital Media Firm for marketing and advertisement expansion
Growth Trajectory and Initiatives
Historical Growth: Coty has experienced mixed growth in the past, impacted by acquisitions and divestitures.
Future Projections: Analyst projections vary but generally anticipate revenue growth and improved profitability driven by luxury brands and cost-cutting measures. These predictions depend on the overall market health and continued efforts in innovation.
Recent Initiatives: Recent initiatives include focusing on core prestige brands, streamlining operations, and investing in e-commerce and digital marketing.
Summary
Coty is a global beauty company with a diverse brand portfolio and strategic partnerships, but it faces challenges related to high debt and intense competition. The company is focusing on its core prestige brands, streamlining operations, and investing in e-commerce. Its future success depends on its ability to execute these initiatives and improve profitability. Recent efforts have been successful, but long-term sustainability is unclear. Coty needs to closely monitor the competitive landscape, consumer preferences, and global economic conditions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Coty Inc. Investor Relations
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change rapidly. Verify all information with independent sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Coty Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2013-06-13 | CEO & Director Ms. Sue Y. Nabi | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 11791 | Website https://www.coty.com |
Full time employees 11791 | Website https://www.coty.com | ||
Coty Inc., together with its subsidiaries, manufactures, markets, distributes, and sells beauty products worldwide. It operates through Prestige and Consumer Beauty segments. The company provides fragrance, color cosmetics, and skin and body care products. It offers Prestige segment products primarily through prestige retailers, including perfumeries, department stores, e-retailers, direct-to-consumer websites, and duty-free shops under the Burberry, Calvin Klein, Chloe, Davidoff, Escada, Gucci, Hugo Boss, Infiniment Coty Paris, Jil Sander, Joop!, Kylie Jenner, Lancaster, Marc Jacobs, Miu Miu, Orveda, philosophy, SKKN BY KIM, and Tiffany & Co. brands. The company provides Consumer Beauty segment products primarily through hypermarkets, supermarkets, drug stores, pharmacies, mid-tier department stores, traditional food and drug retailers, and e-commerce retailers under the Adidas, Beckham, Bozzano, Bourjois, Bruno Banani, CoverGirl, Jovan, Max Factor, Mexx, Monange, Nautica, Paixao, LeGer by Lena Gercke, Rimmel, Risque, Vera Wang, and Sally Hansen brands. It also sells its products through third-party distributors. The company was founded in 1904 and is headquartered in New York, New York. Coty Inc. is a subsidiary of JAB Beauty B.V.
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