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Coty Inc (COTY)



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Upturn Advisory Summary
09/15/2025: COTY (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $4.73
1 Year Target Price $4.73
7 | Strong Buy |
1 | Buy |
10 | Hold |
2 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.27% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.57B USD | Price to earnings Ratio - | 1Y Target Price 4.73 |
Price to earnings Ratio - | 1Y Target Price 4.73 | ||
Volume (30-day avg) 20 | Beta 2.06 | 52 Weeks Range 3.67 - 9.70 | Updated Date 09/14/2025 |
52 Weeks Range 3.67 - 9.70 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.44 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-20 | When - | Estimate 0.02 | Actual -0.05 |
Profitability
Profit Margin -6.24% | Operating Margin (TTM) 0.09% |
Management Effectiveness
Return on Assets (TTM) 2.76% | Return on Equity (TTM) -8.54% |
Valuation
Trailing PE - | Forward PE 9.29 | Enterprise Value 7698186455 | Price to Sales(TTM) 0.61 |
Enterprise Value 7698186455 | Price to Sales(TTM) 0.61 | ||
Enterprise Value to Revenue 1.31 | Enterprise Value to EBITDA 25.47 | Shares Outstanding 872294976 | Shares Floating 365552656 |
Shares Outstanding 872294976 | Shares Floating 365552656 | ||
Percent Insiders 60.67 | Percent Institutions 37.42 |
Upturn AI SWOT
Coty Inc

Company Overview
History and Background
Coty Inc. was founded in Paris in 1904 by Franu00e7ois Coty. Initially a perfumery, it expanded into cosmetics and beauty products, acquiring numerous brands over the years, evolving into a global beauty company.
Core Business Areas
- Consumer Beauty: Focuses on mass-market brands in color cosmetics, body care, and fragrances. Includes brands like COVERGIRL and adidas.
- Prestige: Offers high-end fragrances, skincare, and cosmetics. Includes brands like Gucci, Burberry, and Hugo Boss.
Leadership and Structure
Sue Y. Nabi is the CEO. Coty operates with a global structure, managing its brands through regional and functional teams.
Top Products and Market Share
Key Offerings
- Gucci Fragrances: High-end fragrances for men and women. Gucci holds a significant share in the prestige fragrance market. Competitors include Chanel, Dior, and Yves Saint Laurent (LVMH).
- COVERGIRL Cosmetics: Mass-market makeup products. COVERGIRL competes with brands like Maybelline (L'Oru00e9al), Revlon, and e.l.f. Cosmetics.
- adidas Fragrances: Sporty and fresh scents for men and women. adidas fragrance market share is dependent on geographic locations, but competes with brands like Nike, Puma, and other mass-market fragrance producers
Market Dynamics
Industry Overview
The beauty industry is characterized by intense competition, evolving consumer preferences, and increasing demand for natural and sustainable products.
Positioning
Coty Inc. is positioned as a global beauty company with a portfolio of mass-market and prestige brands. It aims to drive growth through innovation, digital marketing, and strategic acquisitions.
Total Addressable Market (TAM)
The global beauty market is estimated to be worth over $430 billion. Coty Inc. aims to capture a larger share of this market through strategic initiatives and brand development.
Upturn SWOT Analysis
Strengths
- Diverse brand portfolio
- Global distribution network
- Strong presence in both mass and prestige markets
- Experienced leadership team
Weaknesses
- High debt levels
- Brand portfolio rationalization challenges
- Dependence on key brands
- Inconsistent financial performance
Opportunities
- Growing demand for sustainable beauty products
- Expansion in emerging markets
- Digital marketing and e-commerce growth
- Strategic acquisitions of complementary brands
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Fluctuations in currency exchange rates
Competitors and Market Share
Key Competitors
- EL
- LRLCY
- PG
Competitive Landscape
Coty faces intense competition from larger, more established players. Its competitive advantage lies in its brand portfolio and global reach, but it needs to improve its execution and profitability.
Major Acquisitions
r.e.m. beauty
- Year: 2024
- Acquisition Price (USD millions):
- Strategic Rationale: Acquisition of majority stake to expand its portfolio into celebrity brands
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent due to acquisitions, divestitures, and restructuring efforts.
Future Projections: Analyst estimates suggest moderate growth driven by innovation and expansion in key markets.
Recent Initiatives: Recent initiatives include focusing on core brands, streamlining operations, and investing in digital capabilities.
Summary
Coty is a global beauty company with a strong brand portfolio but faces challenges related to debt and competition. Recent initiatives focus on streamlining operations and growing its digital presence. The company needs to improve profitability and execute its strategic plans effectively to achieve sustainable growth. While the prestige brands are working in Coty's favor, debt levels remain a challenge, which could impact opportunities.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on individual circumstances and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Coty Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2013-06-13 | CEO & Director Ms. Sue Y. Nabi | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 11636 | Website https://www.coty.com |
Full time employees 11636 | Website https://www.coty.com |
Coty Inc., together with its subsidiaries, manufactures, markets, distributes, and sells branded beauty products worldwide. It operates through two segments: the Prestige and Consumer Beauty. The company provides fragrance, color cosmetics, and skin and body care products. It offers prestige products through prestige retailers, including perfumeries, department stores, e-retailers, direct-to-consumer websites, and duty-free shops under the Burberry, Calvin Klein, Chloe, Davidoff, Escada, Etro, Gucci, Hugo Boss, Infiniment Coty Paris, Jil Sander, Joop!, Kylie Cosmetics by Kylie Jenner, Lancaster, Marc Jacobs, Orveda, philosophy, and Tiffany & Co. brands. The company provides beauty products through hypermarkets, supermarkets, drug stores, pharmacies, mid-tier department stores, traditional food and drug retailers, and e-commerce retailers under the Adidas, Beckham, Bozzano, Bourjois, Bruno Banani, CoverGirl, Jovan, LeGer by Lena Gercke, Max Factor, Mexx, Monange, Nautica, Paixao, Rimmel, Risque, Vera Wang, and Sally Hansen brands. It also sells its products through third-party distributors. The company was founded in 1904 and is headquartered in New York, New York. Coty Inc. is a subsidiary of JAB Beauty B.V.

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