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Estee Lauder Companies Inc (EL)



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Upturn Advisory Summary
08/28/2025: EL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $91.43
1 Year Target Price $91.43
2 | Strong Buy |
1 | Buy |
23 | Hold |
0 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -17.27% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 33.33B USD | Price to earnings Ratio - | 1Y Target Price 91.43 |
Price to earnings Ratio - | 1Y Target Price 91.43 | ||
Volume (30-day avg) 27 | Beta 1.18 | 52 Weeks Range 48.12 - 101.93 | Updated Date 08/28/2025 |
52 Weeks Range 48.12 - 101.93 | Updated Date 08/28/2025 | ||
Dividends yield (FY) 1.85% | Basic EPS (TTM) -3.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-20 | When - | Estimate 0.0828 | Actual 0.09 |
Profitability
Profit Margin -7.91% | Operating Margin (TTM) 4.43% |
Management Effectiveness
Return on Assets (TTM) 3.4% | Return on Equity (TTM) -24.69% |
Valuation
Trailing PE - | Forward PE 45.25 | Enterprise Value 39573054275 | Price to Sales(TTM) 2.33 |
Enterprise Value 39573054275 | Price to Sales(TTM) 2.33 | ||
Enterprise Value to Revenue 2.76 | Enterprise Value to EBITDA 271.05 | Shares Outstanding 234347008 | Shares Floating 233186766 |
Shares Outstanding 234347008 | Shares Floating 233186766 | ||
Percent Insiders 0.43 | Percent Institutions 95.61 |
Upturn AI SWOT
Estee Lauder Companies Inc

Company Overview
History and Background
Founded in 1946 by Estu00e9e Lauder and her husband Joseph Lauder, the Estu00e9e Lauder Companies Inc. started with four skincare products and quickly grew into a global leader in prestige beauty. The company went public in 1995 and has since expanded through acquisitions and brand development.
Core Business Areas
- Skincare: Offers a wide range of skincare products, including moisturizers, serums, cleansers, and masks under brands like Estu00e9e Lauder, Clinique, La Mer, and Origins.
- Makeup: Provides makeup products for face, eyes, and lips under brands like Estu00e9e Lauder, Clinique, MAC, Bobbi Brown, and Tom Ford Beauty.
- Fragrance: Develops and markets fragrances for men and women under brands like Estu00e9e Lauder, Clinique, Jo Malone London, Tom Ford Beauty, and Kilian Paris.
- Haircare: Offers haircare products under brands like Aveda and Bumble and bumble.
Leadership and Structure
The company is led by Fabrizio Freda (President and Chief Executive Officer). The organizational structure includes various brand presidents and functional leaders overseeing finance, operations, and strategy. The Lauder family maintains significant ownership and influence.
Top Products and Market Share
Key Offerings
- Advanced Night Repair (Estu00e9e Lauder): A popular anti-aging serum. Competitors include L'Oru00e9al (Lancu00f4me Gu00e9nifique), Shiseido (Ultimune Power Infusing Concentrate). Market share is difficult to isolate for a single product, but Advanced Night Repair is a significant revenue driver.
- Double Wear Stay-in-Place Makeup (Estu00e9e Lauder): A long-lasting foundation. Competitors include L'Oru00e9al (Infallible), Maybelline (Super Stay). It is a market leader in long-wear foundations with significant revenue for Estee Lauder.
- Cru00e8me de la Mer (La Mer): Luxury moisturizer known for its hydrating properties. Competitors include L'Oru00e9al (Helena Rubinstein), LVMH (Dior). It is a high margin, high price-point offering within the luxury sector. Market data suggests it is a major component in the global luxury skin-care market.
Market Dynamics
Industry Overview
The global beauty industry is large and competitive, driven by trends in skincare, makeup, fragrance, and haircare. Key trends include personalized beauty, sustainability, and e-commerce growth.
Positioning
Estu00e9e Lauder Companies Inc. holds a strong position in the prestige beauty market, known for its high-quality products, strong brand portfolio, and global distribution network. Its competitive advantages include brand recognition, innovation, and effective marketing.
Total Addressable Market (TAM)
The global beauty market is estimated at around $430 billion. Estu00e9e Lauder Companies Inc. targets the prestige segment, positioning it to capture a significant portion of this market.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Innovation in product development
- Effective marketing and branding
- Strong financial performance
Weaknesses
- High price points can limit accessibility
- Dependence on key brands
- Vulnerable to changing consumer preferences
- Supply chain vulnerabilities
Opportunities
- Expansion in emerging markets
- Growth in e-commerce and digital channels
- Acquisition of complementary brands
- Development of personalized beauty solutions
- Focus on sustainable and ethical practices
Threats
- Intense competition from established players and new entrants
- Economic downturns affecting consumer spending
- Changing consumer preferences and beauty trends
- Disruptions in supply chain
- Counterfeit products
Competitors and Market Share
Key Competitors
- L'Oru00e9al (OR.PA)
- Coty Inc. (COTY)
- Shiseido Company, Limited (4911.T)
- Unilever (UL)
Competitive Landscape
Estu00e9e Lauder competes in the prestige beauty market against large multinational corporations. ELu2019s strengths include its strong brand portfolio, global distribution, and focus on innovation. Weaknesses include higher price points and potential vulnerability to changing trends.
Major Acquisitions
Deciem
- Year: 2021
- Acquisition Price (USD millions): 2200
- Strategic Rationale: Strengthen Estee Lauder's position in the skincare market with innovative and disruptive brands.
Growth Trajectory and Initiatives
Historical Growth: Estu00e9e Lauder has demonstrated consistent growth through organic expansion and strategic acquisitions. Its success has been driven by brand building, product innovation, and global market penetration.
Future Projections: Analyst projections suggest continued growth, driven by e-commerce expansion, emerging market opportunities, and innovative product launches. However, macroeconomic conditions and competition pose potential challenges.
Recent Initiatives: Recent initiatives include investments in digital channels, expansion in Asia-Pacific, and focus on sustainability and inclusivity.
Summary
Estu00e9e Lauder Companies Inc. is a powerful player in the prestige beauty market with a diverse portfolio and strong global presence. The company's strategic acquisitions and continuous product innovation fuel its growth. While its high price points and evolving beauty trends pose challenges, the company's focus on sustainability and digital channels positions it for future success. Risks include high competition and supply chain vulnerabilities.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Estee Lauder Companies Inc. SEC Filings
- Industry Reports (e.g., from Statista, Euromonitor)
- Analyst Reports (e.g., from Bloomberg, Reuters)
- Company Press Releases
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on available information and may be subject to change. Financial data should be verified with official company filings. Actual results may vary from projections.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Estee Lauder Companies Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 1995-11-16 | CEO, President & Director Mr. Stephane de la Faverie | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 40470 | Website https://www.elcompanies.com |
Full time employees 40470 | Website https://www.elcompanies.com |
The Estée Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. The company offers skin care products, including moisturizers, serums, cleansers, toners, eye care, body care, exfoliators, acne care and oil correctors, facial masks, and sun care products; and makeup products, such as foundations, powders, concealers and setting sprays, lipsticks, lip liners and lip glosses, mascaras, and eyeshadows and eyeliners, as well as compacts, brushes, and other makeup tools. It also provides fragrance products in various forms comprising parfum, eau de parfum, eau de toilette, eau de cologne, and body spray, as well as lotions, creams, powders, candles and soaps; and hair care products, including shampoos, conditioners, styling products, treatment, finishing sprays, and hair color products, as well as sells ancillary products and services. The company offers its products under the La Mer, Jo Malone London, TOM FORD, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, KILIAN PARIS, BALMAIN Beauty, Estée Lauder, Clinique, M·A·C, The Ordinary, Aveda, obbi Brown Cosmetics, Too Faced, Dr.Jart+, Bumble and bumble, Editions de Parfums Frédéric Malle, Smashbox, Darphin Paris, Lab Series, NIOD, Aramis, and GLAMGLOW brands. It sells its products through department stores, duty-free retailers, specialty multi retailers, online pure players, upscale perfumeries and pharmacies, and top-tier salons and spas, as well as direct-to-consumer business across freestanding stores, and brands' websites and third-party online platforms. The Estée Lauder Companies Inc. was founded in 1946 and is headquartered in New York, New York.

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