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EL 
Estee Lauder Companies Inc (EL)
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Upturn Advisory Summary
01/09/2026: EL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
27 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $106.54
1 Year Target Price $106.54
| 2 | Strong Buy |
| 1 | Buy |
| 23 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -23.39% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 40.98B USD | Price to earnings Ratio - | 1Y Target Price 106.54 |
Price to earnings Ratio - | 1Y Target Price 106.54 | ||
Volume (30-day avg) 27 | Beta 1.15 | 52 Weeks Range 47.76 - 113.86 | Updated Date 01/9/2026 |
52 Weeks Range 47.76 - 113.86 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 1.27% | Basic EPS (TTM) -2.59 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -6.44% | Operating Margin (TTM) 7.27% |
Management Effectiveness
Return on Assets (TTM) 3.85% | Return on Equity (TTM) -20.73% |
Valuation
Trailing PE - | Forward PE 55.56 | Enterprise Value 46939923663 | Price to Sales(TTM) 2.84 |
Enterprise Value 46939923663 | Price to Sales(TTM) 2.84 | ||
Enterprise Value to Revenue 3.25 | Enterprise Value to EBITDA 111.5 | Shares Outstanding 245852896 | Shares Floating 244857576 |
Shares Outstanding 245852896 | Shares Floating 244857576 | ||
Percent Insiders 1.54 | Percent Institutions 91.5 |
Upturn AI SWOT
Estee Lauder Companies Inc
Company Overview
History and Background
The Estu00e9e Lauder Companies Inc. was founded in 1946 by Estu00e9e Lauder and her husband, Joseph Lauder, with an initial focus on skincare. They began by selling a single cream and gradually expanded their product line. Key milestones include the launch of the "Youth-Dew" fragrance in 1953, the acquisition of Aramis in 1964, and significant international expansion throughout the latter half of the 20th century. The company has grown into a global leader in beauty products, operating through a diverse portfolio of brands across skincare, makeup, fragrance, and hair care.
Core Business Areas
- Skincare: This segment includes a wide range of products designed for cleansing, moisturizing, anti-aging, and treatment. Key brands include Estu00e9e Lauder, Clinique, Origins, La Mer, and MAC.
- Makeup: This segment comprises color cosmetics for face, eyes, and lips. Prominent brands include MAC, Bobbi Brown, Clinique, and Too Faced.
- Fragrance: This segment features perfumes, colognes, and scented body products. Brands such as Estu00e9e Lauder, Jo Malone London, Tom Ford, and Kilian are key players.
- Hair Care: This segment offers shampoos, conditioners, styling products, and treatments. Brands like Aveda and Bumble and bumble are central to this segment.
Leadership and Structure
The Estu00e9e Lauder Companies Inc. is a publicly traded company with a Board of Directors overseeing its strategy. The executive leadership team is responsible for day-to-day operations. Key figures often include a Chairman, President, CEO, and heads of various divisions and regions. The company operates on a global scale with regional headquarters and country-specific management.
Top Products and Market Share
Key Offerings
- Competitors: L'Oru00e9al (Lancu00f4me),Shiseido,SK-II (P&G)
- Description: A highly popular serum known for its anti-aging and skin-repairing properties. It is a flagship product for the Estu00e9e Lauder brand.
- Market Share Data: While specific product-level market share is proprietary, it is a leading serum in the global skincare market. Competitors include Lancu00f4me's Gu00e9nifique, SK-II's Facial Treatment Essence, and various offerings from L'Oru00e9al and Shiseido.
- Product Name 1: Estu00e9e Lauder Advanced Night Repair Synchronized Multi-Recovery Complex
- Competitors: L'Oru00e9al (Urban Decay, IT Cosmetics),NARS Cosmetics (Shiseido),Pat McGrath Labs
- Description: A comprehensive line of professional makeup, including foundations, lipsticks, eyeshadows, and tools. MAC is renowned for its wide shade range and professional quality.
- Market Share Data: MAC holds a significant share in the professional makeup segment. Competitors include NARS, Urban Decay (L'Oru00e9al), and other prestige makeup brands.
- Product Name 2: MAC Cosmetics
- Competitors: Sisley Paris,Augustinus Bader,La Prairie
- Description: A luxury skincare cream known for its hydrating and restorative properties, formulated with the brand's proprietary 'Miracle Broth'.
- Market Share Data: A leader in the ultra-luxury skincare segment. Competitors include Sisley Paris, Augustinus Bader, and other high-end skincare brands.
- Product Name 3: La Mer The Moisturizing Cream
- Competitors: L'Oru00e9al (Yves Saint Laurent, Lancu00f4me),LVMH (Dior, Guerlain),Interparfums (Montblanc, Coach)
- Description: A range of artisanal fragrances, known for their unique scent profiles and 'fragrance combining' concept.
- Market Share Data: A strong player in the niche and luxury fragrance market. Competitors include Diptyque, Le Labo (Estu00e9e Lauder competitor through its acquisition history), and other niche perfumers.
- Product Name 4: Jo Malone London Fragrances
Market Dynamics
Industry Overview
The global beauty industry is a large and dynamic market driven by consumer demand for skincare, makeup, fragrance, and hair care products. Key trends include a growing emphasis on clean and sustainable beauty, personalized products, digital engagement, and the rise of emerging markets. The industry is highly competitive, with both established multinational corporations and smaller, agile brands vying for market share.
Positioning
Estu00e9e Lauder Companies Inc. is positioned as a leading global manufacturer and marketer of prestige beauty products. Its competitive advantages lie in its diverse portfolio of well-established brands across multiple categories, its strong global distribution network (including department stores, specialty stores, and online channels), significant investment in research and development, and its ability to leverage global marketing and brand-building expertise. The company benefits from its presence in both mature and emerging markets.
Total Addressable Market (TAM)
The global beauty and personal care market is valued at hundreds of billions of U.S. dollars annually. The TAM is continuously expanding due to demographic growth, rising disposable incomes, and increasing consumer interest in beauty and wellness. Estu00e9e Lauder Companies Inc. targets the prestige and luxury segments within this broader market, which represents a significant, albeit more specialized, portion of the overall TAM. The company is well-positioned to capture a substantial share of the prestige segment due to its brand equity and global reach.
Upturn SWOT Analysis
Strengths
- Strong portfolio of prestigious and well-recognized brands.
- Global presence and extensive distribution network.
- Significant investment in research and development for product innovation.
- Experienced management team and strong brand-building capabilities.
- Diversified product categories (skincare, makeup, fragrance, hair care).
Weaknesses
- Reliance on certain key brands, which can be vulnerable to market shifts.
- Susceptibility to global economic downturns impacting discretionary spending.
- Potential challenges in adapting quickly to rapidly evolving consumer trends in specific niches.
- Supply chain disruptions can impact product availability and costs.
Opportunities
- Continued growth in emerging markets, particularly in Asia.
- Expansion of e-commerce and direct-to-consumer (DTC) channels.
- Acquisition of innovative smaller brands to expand market reach and product offerings.
- Growing demand for sustainable and clean beauty products.
- Leveraging digital marketing and influencer collaborations for enhanced brand engagement.
Threats
- Intense competition from both established players and agile indie brands.
- Changes in consumer preferences and rapidly evolving beauty trends.
- Economic instability and currency fluctuations.
- Regulatory changes related to product ingredients and marketing.
- Counterfeiting and intellectual property infringement.
Competitors and Market Share
Key Competitors
- L'Oru00e9al S.A. (OR.PA)
- Procter & Gamble (PG)
- Shiseido Company, Limited (4911.T)
- Coty Inc. (COTY)
- The Procter & Gamble Company (PG)
Competitive Landscape
Estu00e9e Lauder's advantages include its strong portfolio of prestige brands, robust R&D, and global reach. However, it faces intense competition from L'Oru00e9al, which has a broader market presence and diverse price points. Procter & Gamble offers a wide range of consumer goods, including beauty products. Shiseido is a strong competitor, particularly in Asia. Coty Inc. is a significant player in fragrance and mass-market beauty.
Major Acquisitions
Tom Ford Beauty
- Year: 2023
- Acquisition Price (USD millions): 2800
- Strategic Rationale: To gain full ownership of the high-growth luxury fashion and beauty brand, expanding its prestige portfolio and capturing higher profit margins from this key segment.
Dr. Jart+
- Year: 2020
- Acquisition Price (USD millions): 1200
- Strategic Rationale: To strengthen its position in the rapidly growing K-beauty market and expand its skincare offerings with innovative, science-backed products.
Growth Trajectory and Initiatives
Historical Growth: Estu00e9e Lauder has demonstrated consistent historical growth, driven by brand expansion, international market penetration, and strategic acquisitions. While growth rates have moderated in recent years due to market saturation and economic factors, the company has a proven track record of adapting and innovating.
Future Projections: Analyst projections for Estu00e9e Lauder's future growth often center on continued expansion in Asia, the strength of its skincare portfolio, and the performance of its acquired brands. Projections typically indicate mid-single-digit to low-double-digit revenue growth, with a focus on margin improvement and strategic capital allocation.
Recent Initiatives: Recent initiatives include a renewed focus on China's beauty market, investments in digital transformation and e-commerce capabilities, and the integration of newly acquired brands. The company is also emphasizing sustainability and clean beauty practices to align with evolving consumer demands.
Summary
Estu00e9e Lauder Companies Inc. is a well-established global leader in the prestige beauty market, underpinned by a strong brand portfolio and extensive distribution. The company excels in skincare and makeup, with opportunities for further growth in emerging markets and through digital channels. However, it faces significant competition, economic headwinds, and evolving consumer preferences that require continuous innovation and strategic agility to maintain its market position.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Estu00e9e Lauder Companies Inc. Official Investor Relations Website
- Annual Reports (10-K Filings)
- Quarterly Reports (10-Q Filings)
- Reputable Financial News Outlets (e.g., Wall Street Journal, Bloomberg)
- Market Research Reports (e.g., Statista, Euromonitor)
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Numerical data, especially market share and financial metrics, can fluctuate. Investors should conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Estee Lauder Companies Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 1995-11-16 | CEO, President & Director Mr. Stephane de la Faverie | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 40470 | Website https://www.elcompanies.com |
Full time employees 40470 | Website https://www.elcompanies.com | ||
The Estée Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. The company offers skin care products, including moisturizers, serums, cleansers, toners, eye care, body care, exfoliators, acne care and oil correctors, facial masks, and sun care products; and makeup products, such as foundations, powders, concealers and setting sprays, lipsticks, lip liners and lip glosses, mascaras, and eyeshadows and eyeliners, as well as compacts, brushes, and other makeup tools. It also provides fragrance products in various forms comprising parfum, eau de parfum, eau de toilette, eau de cologne, and body spray, as well as lotions, creams, powders, candles and soaps; and hair care products, including shampoos, conditioners, styling products, treatment, finishing sprays, and hair colour products, as well as sells ancillary products and services. The company offers its products under the La Mer, Jo Malone London, TOM FORD, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, KILIAN PARIS, BALMAIN Beauty, Estée Lauder, Clinique, M·A·C, The Ordinary, Aveda, Bobbi Brown Cosmetics, Too Faced, Dr.Jart+, Bumble and bumble, Editions de Parfums Frédéric Malle, Smashbox, Darphin Paris, Lab Series, NIOD, Aramis, and GLAMGLOW brands. It sells its products through department stores, duty-free retailers, specialty multi retailers, online pure players, upscale perfumeries and pharmacies, and top-tier salons and spas, as well as direct-to-consumer businesses across freestanding stores, and brand websites and third-party online platforms. The Estée Lauder Companies Inc. was founded in 1946 and is headquartered in New York, New York.
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