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Upturn AI SWOT - About
EL 
Estee Lauder Companies Inc (EL)
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Upturn Advisory Summary
10/14/2025: EL (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
27 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $95.09
1 Year Target Price $95.09
| 2 | Strong Buy |
| 1 | Buy |
| 23 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.29% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 33.42B USD | Price to earnings Ratio - | 1Y Target Price 95.09 |
Price to earnings Ratio - | 1Y Target Price 95.09 | ||
Volume (30-day avg) 27 | Beta 1.16 | 52 Weeks Range 47.94 - 96.50 | Updated Date 10/14/2025 |
52 Weeks Range 47.94 - 96.50 | Updated Date 10/14/2025 | ||
Dividends yield (FY) 1.84% | Basic EPS (TTM) -3.23 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -7.91% | Operating Margin (TTM) 4.43% |
Management Effectiveness
Return on Assets (TTM) 3.4% | Return on Equity (TTM) -24.69% |
Valuation
Trailing PE - | Forward PE 43.67 | Enterprise Value 38534899145 | Price to Sales(TTM) 2.33 |
Enterprise Value 38534899145 | Price to Sales(TTM) 2.33 | ||
Enterprise Value to Revenue 2.69 | Enterprise Value to EBITDA 263.94 | Shares Outstanding 234815064 | Shares Floating 233352315 |
Shares Outstanding 234815064 | Shares Floating 233352315 | ||
Percent Insiders 0.43 | Percent Institutions 95.23 |
Upturn AI SWOT
Estee Lauder Companies Inc
Company Overview
History and Background
Estu00e9e Lauder Companies Inc. was founded in 1946 in New York City by Estu00e9e Lauder and her husband, Joseph Lauder. Initially selling skincare products to beauty salons, the company expanded its product line and distribution channels over the decades. Key milestones include the launch of Clinique in 1968 and strategic acquisitions of brands like MAC Cosmetics and Aveda.
Core Business Areas
- Skin Care: Includes a range of creams, lotions, cleansers, masks, and sun care products. Brands include Estu00e9e Lauder, Clinique, La Mer, Origins, and Aveda.
- Makeup: Offers a variety of makeup products for the face, eyes, and lips. Brands include Estu00e9e Lauder, Clinique, MAC Cosmetics, Bobbi Brown, and Tom Ford Beauty.
- Fragrance: Develops and markets fragrances for men and women. Brands include Estu00e9e Lauder, Clinique, Tom Ford Beauty, Jo Malone London, and Kilian Paris.
- Hair Care: Includes shampoos, conditioners, styling products, and hair color. Brands include Aveda and Bumble and bumble.
Leadership and Structure
The Estu00e9e Lauder Companies is led by President and Chief Executive Officer, Fabrizio Freda. The company operates with a brand-led structure, with various brand presidents overseeing specific portfolios. The Lauder family remains actively involved in the company's leadership and strategic direction. Sara E. Moss serves as Executive Vice President and General Counsel, and Tracey T. Travis serves as Executive Vice President and Chief Financial Officer.
Top Products and Market Share
Key Offerings
- Advanced Night Repair Serum (Estu00e9e Lauder): A popular anti-aging serum. Competitors include L'Oreal's Revitalift and Procter & Gamble's Olay Regenerist. Market share for the overall serum market is fragmented.
- Double Wear Stay-in-Place Makeup (Estu00e9e Lauder): Long-wearing foundation. Competitors include L'Oreal's Infallible foundation, Coty's CoverGirl foundation and Fenty Beauty foundation. Market share data not readily available, market share is fragmented.
- Cru00e8me de la Mer (La Mer): Luxury moisturizing cream. Competitors include L'Oreal's Lancu00f4me Absolue. Market share data is limited, market share is fragmented.
- MAC Cosmetics Lipsticks: Wide range of highly pigmented lipsticks. Competitors include L'Oreal's Maybelline New York and ColourPop Cosmetics. Market share for the overall lipstick market is fragmented
Market Dynamics
Industry Overview
The beauty industry is characterized by constant innovation, evolving consumer preferences, and increasing demand for personalized products. Growth is driven by emerging markets, e-commerce, and social media influence. The industry is competitive and driven by trends and brand building. Demand in the beauty industry is closely linked with the economy. Premium beauty drives the segment.
Positioning
Estu00e9e Lauder Companies Inc. is a leading player in the global prestige beauty market, known for its premium brands, strong distribution network, and innovation capabilities. It holds a strong position in skincare, makeup, fragrance, and hair care, competing with other large beauty conglomerates and niche brands. Its competitive advantage lies in its brand portfolio, global reach, and product innovation.
Total Addressable Market (TAM)
The global beauty market is estimated to be $430 billion in 2023 and is expected to grow. Estu00e9e Lauder is well-positioned to capture a significant portion of this TAM through its diverse brand portfolio and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Innovation capabilities
- Strong financial performance
- High brand recognition
Weaknesses
- Exposure to currency fluctuations
- Dependence on key brands
- Supply chain vulnerabilities
- Premium pricing may limit accessibility
Opportunities
- Expansion in emerging markets
- Growth in e-commerce
- Development of personalized beauty products
- Acquisitions of niche brands
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Regulatory changes
Competitors and Market Share
Key Competitors
- L'OREAL (OR.PA)
- PROCTER & GAMBLE (PG)
- UNILEVER (UL)
Competitive Landscape
Estu00e9e Lauder competes with other large beauty conglomerates like L'Oreal and Procter & Gamble, as well as smaller niche brands. Estu00e9e Lauder's advantages include its strong brand portfolio and distribution network. Disadvantages include its premium pricing and exposure to currency fluctuations. L'Oreal is a larger, more diversified competitor, while Procter & Gamble has a broader consumer goods portfolio.
Major Acquisitions
Deciem
- Year: 2021
- Acquisition Price (USD millions): 1000
- Strategic Rationale: Strengthened Estu00e9e Lauder's presence in the prestige skincare market, particularly with Millennial and Gen Z consumers. Added a fast-growing and innovative brand to the portfolio.
Growth Trajectory and Initiatives
Historical Growth: Estu00e9e Lauder experienced strong growth in the past decade, driven by its brand portfolio and expansion into emerging markets. However, recent years have seen a slowdown due to economic headwinds and supply chain challenges.
Future Projections: Analysts project moderate revenue growth for Estu00e9e Lauder in the coming years, driven by continued expansion in emerging markets and e-commerce. Earnings growth is expected to be stronger as the company recovers from recent challenges and improves operational efficiency.
Recent Initiatives: Estu00e9e Lauder is focusing on digital transformation, personalized beauty experiences, and sustainability initiatives to drive future growth. They are also investing in research and development to develop innovative products.
Summary
Estee Lauder is a strong company with a portfolio of well-known brands and an established global presence. While its premium pricing has worked for it in the past it may need to adjust the model due to a changing global economy. They need to focus on maintaining their product innovation to compete with smaller and newer companies that may take market share. Finally, keeping a close watch on competition and adjusting their competitive pricing will be important for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Estu00e9e Lauder Companies Inc. 10-K filings
- Market research reports (e.g., Statista, Euromonitor)
- Analyst reports
- Company press releases
- Company investor relations materials
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on available estimates and may vary. Past performance is not indicative of future results. Investment decisions should be based on individual research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Estee Lauder Companies Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 1995-11-16 | CEO, President & Director Mr. Stephane de la Faverie | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 40470 | Website https://www.elcompanies.com |
Full time employees 40470 | Website https://www.elcompanies.com | ||
The Estée Lauder Companies Inc. manufactures, markets, and sells skin care, makeup, fragrance, and hair care products worldwide. The company offers skin care products, including moisturizers, serums, cleansers, toners, eye care, body care, exfoliators, acne care and oil correctors, facial masks, and sun care products; and makeup products, such as foundations, powders, concealers and setting sprays, lipsticks, lip liners and lip glosses, mascaras, and eyeshadows and eyeliners, as well as compacts, brushes, and other makeup tools. It also provides fragrance products in various forms comprising parfum, eau de parfum, eau de toilette, eau de cologne, and body spray, as well as lotions, creams, powders, candles and soaps; and hair care products, including shampoos, conditioners, styling products, treatment, finishing sprays, and hair color products, as well as sells ancillary products and services. The company offers its products under the La Mer, Jo Malone London, TOM FORD, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, KILIAN PARIS, BALMAIN Beauty, Estée Lauder, Clinique, M·A·C, The Ordinary, Aveda, obbi Brown Cosmetics, Too Faced, Dr.Jart+, Bumble and bumble, Editions de Parfums Frédéric Malle, Smashbox, Darphin Paris, Lab Series, NIOD, Aramis, and GLAMGLOW brands. It sells its products through department stores, duty-free retailers, specialty multi retailers, online pure players, upscale perfumeries and pharmacies, and top-tier salons and spas, as well as direct-to-consumer business across freestanding stores, and brands' websites and third-party online platforms. The Estée Lauder Companies Inc. was founded in 1946 and is headquartered in New York, New York.
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