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Upturn AI Summary - About
Procter & Gamble Company(PG)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for PG
10/26/2026: PG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
The Procter & Gamble Company is a global leader in consumer staples, managing a vast portfolio of household brands like Tide, Pampers, and Gillette. Its core strengths include powerful brand loyalty, a vast global supply chain, and consistent operational efficiency, which have supported decades of dividend growth for shareholders. While P&G offers a stable, income-oriented investment profile, it faces risks from inflationary pressures, private-label competition, and the necessity of navigating complex global regulatory environments. It is well-suited for dividend-focused or low-risk investors looking for long-term stability. Key developments to monitor include its ongoing digital transformation and its success in maintaining margins amidst rising commodity costs.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | P&G offers consistent but moderate growth rather than the high-alpha potential typical of aggressive growth stocks. |
| Momentum investor | Mixed fit | This is a defensive stock that may not capture short-term high-velocity momentum trends. |
| Value investor | Mixed fit | While established, P&G often trades at a premium valuation reflecting its safety and brand stability. |
| Dividend investor | Strong fit | The company's long history of dividend increases and reliable payouts makes it a top-tier choice for income-focused portfolios. |
| Low-risk investor | Strong fit | Low beta and steady performance characterize P&G as a defensive staple ideal for risk-averse investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Low | The stock is generally stable due to its nature as a consumer staple. |
| Valuation risk | Medium | Premium market pricing requires consistent execution to maintain shareholder return expectations. |
| Competition risk (private label brands) | Medium | Retailer-owned store brands can erode market share during periods of economic tightening. |
| Business quality | Strong | The portfolio consists of highly durable brands with strong consumer loyalty. |
| Dividend income | Strong | P&G has a multi-decade record of increasing dividends, providing reliable income. |
| Execution risk | Medium | Successfully managing a vast global supply chain while innovating is essential for margins. |
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit -14.4% | Avg. Invested days 44 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/26/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 370.66B USD | Price to earnings Ratio 24.08 | 1Y Target Price 173.3 |
Price to earnings Ratio 24.08 | 1Y Target Price 173.3 | ||
Volume (30-day avg) 9.2M shares | Beta 0.38 | 52 Weeks Range 133.74 - 165.75 | Updated Date 10/26/2026 |
52 Weeks Range 133.74 - 165.75 | Updated Date 10/26/2026 | ||
Dividends yield (FY) 2.66% | Basic EPS (TTM) 6.64 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Beauty, Grooming, Health Care, Fabric & Home Care, Baby/Family Care | Wide array of consumer goods sold globally through retail and digital channels. | P&G makes money by selling high-frequency, essential consumer products globally. |
| Geography (North America, Europe, Asia Pacific, Latin America, IMEA) | Regional sales and distribution networks covering all major global markets. | The company has balanced global exposure, reducing reliance on any single country. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-22 | When Before Market | Estimate 1.89 | Actual 2 |
Profitability
Profit Margin 18.23% | Operating Margin (TTM) 27.06% |
Management Effectiveness
Return on Assets (TTM) 10.49% | Return on Equity (TTM) 29.61% |
Valuation
Trailing PE 24.08 | Forward PE 23.15 | Enterprise Value 397.52B | Price to Sales(TTM) 4.22 |
Enterprise Value 397.52B | Price to Sales(TTM) 4.22 | ||
Enterprise Value to Revenue 4.52 | Enterprise Value to EBITDA 16.24 | Shares Outstanding 2.32B | Shares Floating 2.31B |
Shares Outstanding 2.32B | Shares Floating 2.31B | ||
Percent Insiders 0.09 | Percent Institutions 71.9 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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