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PG 
Procter & Gamble Company (PG)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
11/05/2025: PG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $169.05
1 Year Target Price $169.05
| 11 | Strong Buy |
| 5 | Buy |
| 8 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -18.09% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 343.45B USD | Price to earnings Ratio 21.46 | 1Y Target Price 169.05 |
Price to earnings Ratio 21.46 | 1Y Target Price 169.05 | ||
Volume (30-day avg) 25 | Beta 0.38 | 52 Weeks Range 144.46 - 176.39 | Updated Date 11/7/2025 |
52 Weeks Range 144.46 - 176.39 | Updated Date 11/7/2025 | ||
Dividends yield (FY) 2.82% | Basic EPS (TTM) 6.85 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-24 | When Before Market | Estimate 1.9 | Actual 1.99 |
Profitability
Profit Margin 19.74% | Operating Margin (TTM) 27.58% |
Management Effectiveness
Return on Assets (TTM) 10.75% | Return on Equity (TTM) 31.9% |
Valuation
Trailing PE 21.46 | Forward PE 21.74 | Enterprise Value 382554784087 | Price to Sales(TTM) 4.04 |
Enterprise Value 382554784087 | Price to Sales(TTM) 4.04 | ||
Enterprise Value to Revenue 4.54 | Enterprise Value to EBITDA 15.99 | Shares Outstanding 2336733549 | Shares Floating 2332504061 |
Shares Outstanding 2336733549 | Shares Floating 2332504061 | ||
Percent Insiders 0.07 | Percent Institutions 70.11 |
Upturn AI SWOT
Procter & Gamble Company
Company Overview
History and Background
Procter & Gamble (P&G) was founded in 1837 by William Procter and James Gamble in Cincinnati, Ohio. Initially a soap and candle company, it grew through innovative marketing and product development. Key milestones include introducing Ivory soap, Tide detergent, and Pampers diapers.
Core Business Areas
- Beauty: Includes products like skin and personal care, hair care and salon professional. Brands include Olay, Pantene, Head & Shoulders, and SK-II
- Grooming: Includes shave care such as razors, blades, and pre- and post-shave products. Brands include Gillette and Braun
- Health Care: Includes oral care, personal health care and feminine care. Brands include Crest, Oral-B, Vicks, and Always/Tampax
- Fabric & Home Care: Includes fabric enhancers, laundry detergents, dish care and air care. Brands include Tide, Ariel, Downy, Gain, Cascade, and Febreze
- Baby, Feminine & Family Care: Includes baby wipes, diapers and pants, paper towels and toilet paper. Brands include Pampers, Luvs, Bounty, and Charmin
Leadership and Structure
P&G operates under a brand-centric structure. The CEO is Jon Moeller. The organizational structure includes business unit leaders responsible for specific product categories.
Top Products and Market Share
Key Offerings
- Tide: A leading laundry detergent brand with significant market share globally. Competitors include Unilever's Persil and Henkel's All. The North American laundry detergent market had $9.6 billion in revenue in 2024. Tide commands about 25% of market share within the laundry detergent market.
- Pampers: A major diaper brand holding a substantial share of the global diaper market. Kimberly-Clark's Huggies and private-label brands are major competitors. The global diaper market reached $76.23 billion in 2023. Pampers commands about 20% of market share within the diaper market.
- Gillette: A dominant brand in the shaving market, providing razors, blades, and shaving accessories. Competitors include Edgewell Personal Care's Schick and direct-to-consumer brands like Harry's and Dollar Shave Club. Gillette commands about 50% of market share within the global razor market.
- Head & Shoulders: A leading anti-dandruff shampoo brand with significant global market share. Competitors include Unilever's Clear and L'Oru00e9al's Elvive. Head & Shoulders commands about 15% of market share within the global anti-dandruff shampoo market.
Market Dynamics
Industry Overview
The consumer goods industry is competitive and influenced by consumer preferences, economic conditions, and innovation. It is subject to trends such as sustainability, digitalization, and health-consciousness.
Positioning
P&G is a leading player in the consumer goods industry with a strong brand portfolio and global reach. Its competitive advantages include brand recognition, scale, and innovation capabilities.
Total Addressable Market (TAM)
The global consumer goods market is estimated to be worth trillions of dollars. P&G is positioned well to capture significant market share due to its diversified portfolio and wide distribution network.
Upturn SWOT Analysis
Strengths
- Strong Brand Portfolio
- Global Distribution Network
- R&D Capabilities
- Marketing Expertise
- Scale and Efficiency
Weaknesses
- Bureaucracy
- Slow Decision-Making
- Dependence on Mass Market
- Vulnerability to Changing Consumer Trends
- High Advertising Costs
Opportunities
- Emerging Markets Growth
- Digital Transformation
- Sustainability Initiatives
- Product Innovation
- Strategic Acquisitions
Threats
- Intense Competition
- Changing Consumer Preferences
- Economic Downturns
- Supply Chain Disruptions
- Currency Fluctuations
Competitors and Market Share
Key Competitors
- Unilever (UL)
- Kimberly-Clark (KMB)
- Colgate-Palmolive (CL)
Competitive Landscape
P&G competes fiercely with Unilever, Kimberly-Clark, and Colgate-Palmolive. P&G's advantages include its strong brand portfolio and global reach, but it faces challenges from nimble competitors and changing consumer preferences.
Major Acquisitions
Billie, Inc.
- Year: 2020
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquisition was blocked by the FTC, after the company had sought to acquire Billie in order to increase their customer base with digital native women in the razor market.
Walker & Company Brands
- Year: 2018
- Acquisition Price (USD millions): 0
- Strategic Rationale: Expanding P&G's multicultural product portfolio and reaching new consumer segments.
Growth Trajectory and Initiatives
Historical Growth: P&G has experienced steady growth, driven by product innovation, market expansion, and acquisitions.
Future Projections: Analysts project moderate revenue growth for P&G, driven by emerging markets and new product introductions.
Recent Initiatives: Recent initiatives include focusing on core brands, streamlining operations, and investing in digital marketing.
Summary
Procter & Gamble is a strong, established consumer goods company with a diverse product portfolio and a global presence. Its brand strength and distribution network are significant advantages. However, P&G faces challenges from intense competition, changing consumer preferences, and the need for increased agility in a rapidly evolving market.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Procter & Gamble Investor Relations
- Company SEC Filings (10-K, 10-Q)
- Industry Reports
- Analyst Reports
- Statista
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Data is based on publicly available information and may be subject to change. Market share data may vary depending on the source and methodology.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Procter & Gamble Company
Exchange NYSE | Headquaters Cincinnati, OH, United States | ||
IPO Launch date 1970-01-01 | President, CEO & Chairman of the Board Mr. Jon R. Moeller | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 109000 | Website https://www.pginvestor.com |
Full time employees 109000 | Website https://www.pginvestor.com | ||
The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care segments. The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands. It also provides blades, razors, shave products, appliances, and other grooming products under the Braun, Gillette, and Venus brands. In addition, the company offers toothbrushes, toothpastes, and other oral care products under the Crest and Oral-B brands; and gastrointestinal, pain relief, rapid diagnostics, respiratory, vitamins/minerals/supplements, and other personal health care products under the Metamucil, Neurobion, Pepto-Bismol, and Vicks brands. Further, it provides fabric enhancers, and laundry additives and detergents under the Ariel, Downy, Gain, and Tide brands; and air and dish care, P&G professional, and surface care under the Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands. Additionally, the company offers baby wipes, and taped diapers and pants under the Luvs and Pampers brands; adult incontinence and menstrual care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. It sells its products through mass merchandisers, social and e-commerce channels, grocery and specialty beauty stores, membership club stores, drug and department stores, distributors, wholesalers, airport duty-free and high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. The Procter & Gamble Company was founded in 1837 and is headquartered in Cincinnati, Ohio.
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