Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
PG 
Procter & Gamble Company (PG)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/28/2025: PG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
25 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $170.64
1 Year Target Price $170.64
| 11 | Strong Buy |
| 5 | Buy |
| 8 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -14.02% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 364.59B USD | Price to earnings Ratio 23.91 | 1Y Target Price 170.64 |
Price to earnings Ratio 23.91 | 1Y Target Price 170.64 | ||
Volume (30-day avg) 25 | Beta 0.37 | 52 Weeks Range 149.91 - 177.63 | Updated Date 08/28/2025 |
52 Weeks Range 149.91 - 177.63 | Updated Date 08/28/2025 | ||
Dividends yield (FY) 2.60% | Basic EPS (TTM) 6.51 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-29 | When Before Market | Estimate 1.42 | Actual 1.48 |
Profitability
Profit Margin 18.95% | Operating Margin (TTM) 25.15% |
Management Effectiveness
Return on Assets (TTM) 10.91% | Return on Equity (TTM) 31.24% |
Valuation
Trailing PE 23.91 | Forward PE 22.47 | Enterprise Value 394342628756 | Price to Sales(TTM) 4.33 |
Enterprise Value 394342628756 | Price to Sales(TTM) 4.33 | ||
Enterprise Value to Revenue 4.68 | Enterprise Value to EBITDA 16.49 | Shares Outstanding 2342370048 | Shares Floating 2338202067 |
Shares Outstanding 2342370048 | Shares Floating 2338202067 | ||
Percent Insiders 0.06 | Percent Institutions 70.05 |
Upturn AI SWOT
Procter & Gamble Company
Company Overview
History and Background
Procter & Gamble was founded in 1837 by William Procter and James Gamble in Cincinnati, Ohio. Initially a soap and candle company, it has grown into a global consumer goods giant through innovation, strategic acquisitions, and global expansion.
Core Business Areas
- Beauty: Includes skin and personal care, hair care, and cosmetics brands like Olay, Pantene, and SK-II.
- Grooming: Encompasses shaving and personal care products under brands such as Gillette and Braun.
- Health Care: Covers oral care products like Crest and Oral-B, and personal health care brands like Vicks.
- Fabric & Home Care: Includes laundry detergents, fabric enhancers, and home cleaning products under brands like Tide, Downy, and Mr. Clean.
- Baby, Feminine & Family Care: Focuses on diapers, wipes, feminine hygiene products, and paper towels and tissues under brands like Pampers, Always, and Bounty.
Leadership and Structure
Andre Schulten is the current CEO. P&G operates with a brand management structure, organized into global business units responsible for specific product categories. The board of directors provides oversight and strategic guidance.
Top Products and Market Share
Key Offerings
- Tide: Leading laundry detergent brand with a significant market share globally. Competitors include Unilever's Persil and Henkel's All. P&G holds approximately 30% of the US laundry detergent market.
- Pampers: Dominant diaper brand, competing with Kimberly-Clark's Huggies. P&G holds approximately 35% of the global diaper market.
- Gillette: Leading brand in shaving products, facing competition from Edgewell Personal Care's Schick and direct-to-consumer brands like Harry's. P&G holds approximately 54% of the global shaving market.
- Oral-B: Top brand in electric and manual toothbrushes and dental care products. Competitors include Colgate-Palmolive and Philips. P&G holds approximately 25% of the global oral care market.
Market Dynamics
Industry Overview
The consumer goods industry is characterized by intense competition, evolving consumer preferences, and increasing demand for sustainable products. E-commerce is a growing channel, and private label brands are gaining traction.
Positioning
P&G is a market leader with a strong brand portfolio, extensive distribution network, and focus on innovation. It competes on product quality, brand recognition, and consumer trust.
Total Addressable Market (TAM)
The global consumer packaged goods market is estimated to be over $800 billion. P&G is well-positioned to capture a significant share through its diverse product portfolio and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Extensive R&D capabilities
- Strong financial performance
- Experienced management team
Weaknesses
- Large size and bureaucracy can slow down decision-making
- Vulnerable to changing consumer preferences
- Susceptible to commodity price fluctuations
- High marketing and advertising costs
- Exposure to currency exchange rate risks
Opportunities
- Expanding into emerging markets
- Developing innovative and sustainable products
- Acquiring complementary businesses
- Leveraging e-commerce channels
- Increasing brand loyalty through personalized marketing
Threats
- Intense competition from established players and new entrants
- Rising commodity prices
- Changing consumer preferences and trends
- Economic downturns
- Regulatory changes
Competitors and Market Share
Key Competitors
- Unilever (UL)
- Kimberly-Clark (KMB)
- Colgate-Palmolive (CL)
Competitive Landscape
P&G benefits from its vast scale and strong brand recognition, but faces intense competition from Unilever, Kimberly-Clark, and other players. Competitive advantages include product innovation, marketing prowess, and distribution efficiency.
Major Acquisitions
Billie, Inc.
- Year: 2020
- Acquisition Price (USD millions): 0
- Strategic Rationale: Acquisition was terminated by FTC, but strategic rationale was to enter the women's razor market and compete with direct-to-consumer brands.
Growth Trajectory and Initiatives
Historical Growth: P&G has experienced moderate revenue growth over the past decade, driven by acquisitions, innovation, and market expansion.
Future Projections: Analysts project continued moderate revenue growth, with a focus on emerging markets and premium product categories.
Recent Initiatives: Recent initiatives include streamlining the product portfolio, investing in digital marketing, and focusing on sustainability.
Summary
Procter & Gamble is a dominant player in the consumer goods industry, characterized by a strong brand portfolio and global reach. While its large size can create bureaucratic challenges, it possesses a robust financial foundation and a proven track record of innovation. Continued focus on emerging markets and sustainable products will be crucial for future growth, as the company must navigate intense competition and evolving consumer preferences.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Company Investor Relations
- Market Research Reports (e.g., Statista, Euromonitor)
- Financial News Outlets (e.g., Reuters, Bloomberg, Wall Street Journal)
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change, and past performance is not indicative of future results. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Procter & Gamble Company
Exchange NYSE | Headquaters Cincinnati, OH, United States | ||
IPO Launch date 1970-01-01 | President, CEO & Chairman of the Board Mr. Jon R. Moeller | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 109000 | Website https://www.pginvestor.com |
Full time employees 109000 | Website https://www.pginvestor.com | ||
The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care segments. The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands. It also provides blades, razors, shave products, appliances, and other grooming products under the Braun, Gillette, and Venus brands. In addition, the company offers toothbrushes, toothpastes, and other oral care products under the Crest and Oral-B brands; and gastrointestinal, pain relief, rapid diagnostics, respiratory, vitamins/minerals/supplements, and other personal health care products under the Metamucil, Neurobion, Pepto-Bismol, and Vicks brands. Further, it provides fabric enhancers, and laundry additives and detergents under the Ariel, Downy, Gain, and Tide brands; and air and dish care, P&G professional, and surface care under the Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands. Additionally, the company offers baby wipes, and taped diapers and pants under the Luvs and Pampers brands; adult incontinence and menstrual care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. It sells its products through mass merchandisers, social and e-commerce channels, grocery and specialty beauty stores, membership club stores, drug and department stores, distributors, wholesalers, airport duty-free and high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. The Procter & Gamble Company was founded in 1837 and is headquartered in Cincinnati, Ohio.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.