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Upturn AI Summary - About
Procter & Gamble Company(PG)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for PG
10/12/2026: PG (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Procter & Gamble is a major consumer staples company known for its collection of resilient, household-name brands like Tide and Gillette. The company maintains a leading market position through superior brand equity and supply chain efficiency, which supports reliable margins. Its main growth opportunity lies in leveraging its scale for premiumization and expansion into emerging markets. However, investors face risks from high commodity inflation and stiff competition from private-label store brands. P&G is often well-suited for dividend and low-risk investors, though stakeholders should monitor the impact of foreign exchange rates and the company’s ability to defend its market share against value-oriented competitors.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | P&G is a mature, stable business rather than a high-growth disruptor. |
| Momentum investor | Mixed fit | The stock tends to exhibit low volatility and steady movement rather than rapid momentum, fitting only during broader market upturns. |
| Value investor | Mixed fit | While established, P&G often trades at a premium multiple due to its defensive nature and reliability. |
| Dividend investor | Strong fit | P&G is a premier income stock with a decades-long record of consecutive dividend increases. |
| Low-risk investor | Strong fit | The company's defensive portfolio and consistent cash flows make it a staple for risk-averse portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Low | The stock is generally less volatile than the broader market due to its defensive business model. |
| Valuation risk | Medium | Investors often pay a premium for P&G's safety, which can limit upside potential. |
| Competition risk (Commodity/Private Label) | Medium / high | Increasing pressure from store brands and commodity price inflation can squeeze margins. |
| Business quality | Strong | P&G maintains a high-quality portfolio of brands that have historically demonstrated resilience. |
| Dividend income | Strong | The company is a highly reliable dividend payer with a long-term commitment to shareholder payouts. |
| Execution risk | Medium | Successful management of a vast global portfolio requires precise supply chain and marketing execution. |
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit -18.53% | Avg. Invested days 42 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/12/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 355.83B USD | Price to earnings Ratio 23.14 | 1Y Target Price 161.22 |
Price to earnings Ratio 23.14 | 1Y Target Price 161.22 | ||
Volume (30-day avg) 8.2M shares | Beta 0.38 | 52 Weeks Range 134.62 - 164.77 | Updated Date 10/12/2026 |
52 Weeks Range 134.62 - 164.77 | Updated Date 10/12/2026 | ||
Dividends yield (FY) 2.82% | Basic EPS (TTM) 6.62 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Beauty & Grooming | Hair care (Pantene), Skin care (Olay), and Shaving (Gillette). | This segment relies on premium branding and high repeat-purchase cycles. |
| Health & Home Care | Oral care (Crest), Fabric care (Tide), and Home cleaning (Dawn). | These are daily necessity products that perform reliably across all economic cycles. |
| Geography | Sales across North America, Europe, Asia Pacific, and Latin America. | P&G's global footprint provides diversification, though it creates foreign exchange risk. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 23.14 | Forward PE 21.23 | Enterprise Value 370.11B | Price to Sales(TTM) 4.09 |
Enterprise Value 370.11B | Price to Sales(TTM) 4.09 | ||
Enterprise Value to Revenue 4.25 | Enterprise Value to EBITDA 15.16 | Shares Outstanding 2.32B | Shares Floating 2.32B |
Shares Outstanding 2.32B | Shares Floating 2.32B | ||
Percent Insiders 0.09 | Percent Institutions 71.81 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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