Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
Procter & Gamble Company (PG)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
05/23/2025: PG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -13.86% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 05/23/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 388.87B USD | Price to earnings Ratio 26.33 | 1Y Target Price 171.51 |
Price to earnings Ratio 26.33 | 1Y Target Price 171.51 | ||
Volume (30-day avg) 8136603 | Beta 0.41 | 52 Weeks Range 155.17 - 178.84 | Updated Date 05/24/2025 |
52 Weeks Range 155.17 - 178.84 | Updated Date 05/24/2025 | ||
Dividends yield (FY) 2.55% | Basic EPS (TTM) 6.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-04-24 | When Before Market | Estimate 1.53 | Actual 1.54 |
Profitability
Profit Margin 18.46% | Operating Margin (TTM) 23.3% |
Management Effectiveness
Return on Assets (TTM) 10.98% | Return on Equity (TTM) 30.29% |
Valuation
Trailing PE 26.33 | Forward PE 23.7 | Enterprise Value 414671741759 | Price to Sales(TTM) 4.63 |
Enterprise Value 414671741759 | Price to Sales(TTM) 4.63 | ||
Enterprise Value to Revenue 4.94 | Enterprise Value to EBITDA 17.78 | Shares Outstanding 2344539904 | Shares Floating 2341001776 |
Shares Outstanding 2344539904 | Shares Floating 2341001776 | ||
Percent Insiders 0.06 | Percent Institutions 70.13 |
Analyst Ratings
Rating 4 | Target Price 171.51 | Buy 5 | Strong Buy 11 |
Buy 5 | Strong Buy 11 | ||
Hold 9 | Sell 1 | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Procter & Gamble Company
Company Overview
History and Background
Procter & Gamble (P&G) was founded in 1837 by William Procter and James Gamble in Cincinnati, Ohio. Initially a soap and candle company, P&G grew through innovation and strategic acquisitions, becoming a global leader in consumer goods.
Core Business Areas
- Beauty: Offers a range of products including skin and personal care, hair care, and cosmetics. Brands include Olay, Pantene, and SK-II.
- Grooming: Provides shaving and personal care products for men and women. Brands include Gillette and Braun.
- Health Care: Offers oral care, personal health care, and vitamins/supplements. Brands include Crest, Oral-B, Vicks, and Metamucil.
- Fabric & Home Care: Includes laundry detergents, fabric enhancers, and home cleaning products. Brands include Tide, Downy, Gain, and Febreze.
- Baby, Feminine & Family Care: Offers diapers, wipes, feminine hygiene products, and paper towels/tissues. Brands include Pampers, Always, Tampax, Bounty, and Charmin.
Leadership and Structure
Andre Schulten serves as the Chief Executive Officer (CEO). The company operates with a brand-centric organizational structure, grouped into the above-mentioned business segments. The Board of Directors oversees governance.
Top Products and Market Share
Key Offerings
- Tide: A leading laundry detergent brand globally. Competitors include Unilever's Persil/Omo and Henkel's Persil. Tide dominates the US liquid laundry detergent market with approximately 30% market share.
- Gillette: The world's leading brand for shaving products. Competitors include Edgewell Personal Care's Schick and Unilever's Dollar Shave Club. Gillette holds the largest market share in the global shaving market, estimated at around 50%.
- Pampers: A leading diaper brand worldwide. Competitors include Kimberly-Clark's Huggies and Unicharm's MamyPoko. Pampers holds a significant share of the global diaper market.
- Crest: A leading oral care brand. Competitors include Colgate and Unilever. Crest accounts for approximately 30% of the US toothpaste market.
Market Dynamics
Industry Overview
The consumer goods industry is characterized by intense competition, evolving consumer preferences, and the rise of e-commerce. Companies must innovate and adapt to changing trends to maintain market share.
Positioning
P&G is positioned as a leading consumer goods company with a strong focus on brand building, innovation, and operational excellence. Their competitive advantage lies in their extensive brand portfolio, global distribution network, and strong R&D capabilities.
Total Addressable Market (TAM)
The global consumer goods market is valued at trillions of dollars. P&G addresses a significant portion of this TAM, particularly in the segments where it holds leading positions. P&Gu2019s positioning allows it to capture a substantial portion of this market through its diverse product offerings.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Extensive R&D capabilities
- Effective marketing strategies
- Strong financial performance
Weaknesses
- Bureaucratic organizational structure
- Slow to adapt to emerging trends
- Reliance on mature markets
- High advertising expenses
- Sensitivity to commodity price fluctuations
Opportunities
- Expanding into emerging markets
- Developing innovative and sustainable products
- Leveraging e-commerce channels
- Acquiring smaller, innovative brands
- Personalized products tailored to individual needs.
Threats
- Intense competition from established players
- Rising raw material costs
- Changing consumer preferences
- Economic downturns
- Private label brands gaining market share
Competitors and Market Share
Key Competitors
- UL
- CL
- KMB
Competitive Landscape
P&G faces stiff competition from Unilever, Colgate-Palmolive, and Kimberly-Clark. P&G's advantages include its brand power and distribution network, while competitors focus on specific niches or cost leadership.
Major Acquisitions
Billie Inc.
- Year: 2020
- Acquisition Price (USD millions): 0
- Strategic Rationale: To expand into the direct-to-consumer (DTC) razor market and compete with Dollar Shave Club. This acquisition was blocked by the FTC due to antitrust concerns.
Walker & Company Brands
- Year: 2018
- Acquisition Price (USD millions): 0
- Strategic Rationale: To grow in the multicultural products space. Walker and Company Brands are the makers of Bevel.
Growth Trajectory and Initiatives
Historical Growth: P&G has experienced steady growth over the long term, driven by organic growth, acquisitions, and market expansion.
Future Projections: Analysts project moderate growth for P&G in the coming years, driven by emerging markets and innovation. Revenue growth estimated at 2-4% annually.
Recent Initiatives: Focus on streamlining operations, divesting underperforming brands, and investing in digital capabilities.
Summary
P&G is a strong and stable company with a diverse portfolio of well-known brands. Its global reach and consistent dividend payouts make it an attractive investment. However, P&G needs to adapt quickly to changing consumer preferences and address challenges from smaller, more agile competitors. Streamlining operations and focusing on innovation are essential for future growth.
Similar Companies
CL
Colgate-Palmolive Company
CL
Colgate-Palmolive Company
GIS
General Mills Inc
GIS
General Mills Inc
HSY
Hershey Co
HSY
Hershey Co
KMB
Kimberly-Clark Corporation
KMB
Kimberly-Clark Corporation
KO
The Coca-Cola Company
KO
The Coca-Cola Company
PEP
PepsiCo Inc
PEP
PepsiCo Inc
UL
Unilever PLC ADR
UL
Unilever PLC ADR
Sources and Disclaimers
Data Sources:
- Company Filings (10K, 10Q), Investor Presentations, Market Research Reports, Analyst Estimates, News Articles
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company-specific factors can change rapidly, affecting the accuracy of the analysis. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Procter & Gamble Company
Exchange NYSE | Headquaters Cincinnati, OH, United States | ||
IPO Launch date 1970-01-01 | President, CEO & Chairman of the Board Mr. Jon R. Moeller | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 108000 | Website https://www.pginvestor.com |
Full time employees 108000 | Website https://www.pginvestor.com | ||
The Procter & Gamble Company engages in the provision of branded consumer packaged goods worldwide. The company operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; and antiperspirants and deodorants, personal cleansing, and skin care products under the Olay, Old Spice, Safeguard, Secret, SK-II, and Native brands. The Grooming segment provides blades and razors, shave products, appliances, and other grooming products under the Braun, Gillette, and Venus brand names. The Health Care segment offers toothbrushes, toothpastes, and other oral care products under the Crest and Oral-B brand names; and gastrointestinal, pain relief, rapid diagnostics, respiratory, vitamins/minerals/supplements, and other personal health care products under Metamucil, Neurobion, Pepto-Bismol, and Vicks brands. The Fabric & Home Care segment provides fabric enhancers, laundry additives, and laundry detergents under the Ariel, Downy, Gain, and Tide brands; and air care, dish care, P&G professional, and surface care products under the Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands. The Baby, Feminine & Family Care segment offers baby wipes, and taped diapers and pants under the Luvs and Pampers brands; adult incontinence and feminine care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. It sells its products primarily through mass merchandisers, e-commerce, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores, high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. The company was founded in 1837 and is headquartered in Cincinnati, Ohio.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
