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Upturn AI Summary - About
Creative Realities Inc(CREX)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CREX
10/23/2026: CREX (1-star) is currently NOT-A-BUY. Pass it for now.
Creative Realities Inc is a specialized provider of digital signage solutions, offering software, hardware integration, and content services primarily for enterprise retail and hospitality clients. The company's main strength lies in its comprehensive end-to-end service model, which simplifies complex display deployments for major brands. A key growth opportunity is the continued expansion of its high-margin software-as-a-service subscription revenue and diversification into new vertical markets like healthcare. However, the company faces risks related to retail industry spending cycles, execution of large projects, and competition from both hardware and software providers. This stock is generally better suited for investors comfortable with small-cap volatility rather than income-seeking participants.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company is targeting growth via service expansion but faces scaling and profitability challenges. |
| Momentum investor | Weak fit | Stock performance historically lacks the sustained volatility or trend strength preferred by momentum traders. |
| Value investor | Mixed fit | While the market cap is small, valuation remains dependent on future growth expectations rather than current asset backing. |
| Dividend investor | Weak fit | The company does not pay dividends, making it unsuitable for income-focused strategies. |
| Low-risk investor | Weak fit | Small-cap volatility and project-based revenue concentration make this unsuitable for risk-averse portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | As a small-cap stock, it is subject to wider price swings based on limited liquidity and business news. |
| Valuation risk | Medium / high | Valuation is sensitive to growth projections which may be impacted by macroeconomic retail trends. |
| Competition risk (Digital Signage Software) | High | Intense competition from both legacy and emerging software providers exerts pressure on pricing and margins. |
| Business quality | Medium | While the service model is robust, reliance on project-based work creates uneven cash flow cycles. |
| Dividend income | Low / none | Income investors will not find yield-based support for this investment. |
| Execution risk | Medium / high | Successfully integrating acquisitions and maintaining recurring revenue growth is critical for long-term viability. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 82.68% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 30.16M USD | Price to earnings Ratio - | 1Y Target Price 8.33 |
Price to earnings Ratio - | 1Y Target Price 8.33 | ||
Volume (30-day avg) 30.3K shares | Beta 1.53 | 52 Weeks Range 2.00 - 4.42 | Updated Date 10/23/2026 |
52 Weeks Range 2.00 - 4.42 | Updated Date 10/23/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.11 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Software Subscriptions | SaaS revenue from the Reflect platform. | This is high-margin recurring income that investors want to see grow. |
| Professional Services & Integration | Hardware installation, project management, and custom design. | This drives upfront revenue but can be more variable and capital-intensive. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 12.2 | Enterprise Value 119.54M | Price to Sales(TTM) 0.42 |
Enterprise Value 119.54M | Price to Sales(TTM) 0.42 | ||
Enterprise Value to Revenue 1.65 | Enterprise Value to EBITDA 72.12 | Shares Outstanding 13.53M | Shares Floating 10.53M |
Shares Outstanding 13.53M | Shares Floating 10.53M | ||
Percent Insiders 17.24 | Percent Institutions 29.73 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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