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Upturn AI SWOT - About
CREX 
Creative Realities Inc (CREX)
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Upturn Advisory Summary
09/17/2025: CREX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6.62
1 Year Target Price $6.62
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 110.98% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 24.40M USD | Price to earnings Ratio - | 1Y Target Price 6.62 |
Price to earnings Ratio - | 1Y Target Price 6.62 | ||
Volume (30-day avg) 4 | Beta 1.6 | 52 Weeks Range 1.28 - 4.85 | Updated Date 09/17/2025 |
52 Weeks Range 1.28 - 4.85 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.12 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.56% | Operating Margin (TTM) -10.22% |
Management Effectiveness
Return on Assets (TTM) -1.53% | Return on Equity (TTM) -4.28% |
Valuation
Trailing PE - | Forward PE 25.77 | Enterprise Value 45838922 | Price to Sales(TTM) 0.51 |
Enterprise Value 45838922 | Price to Sales(TTM) 0.51 | ||
Enterprise Value to Revenue 0.95 | Enterprise Value to EBITDA 9.06 | Shares Outstanding 10518900 | Shares Floating 7676717 |
Shares Outstanding 10518900 | Shares Floating 7676717 | ||
Percent Insiders 17.11 | Percent Institutions 28.42 |
Upturn AI SWOT
Creative Realities Inc
Company Overview
History and Background
Creative Realities Inc. was founded in 2002. Initially focused on digital signage solutions, the company has evolved to offer a comprehensive suite of digital marketing technologies and services, including interactive displays, content management systems, and analytics. Significant milestones include strategic acquisitions to expand its product portfolio and market reach.
Core Business Areas
- Digital Signage Solutions: Offers end-to-end digital signage solutions, including hardware, software, and installation services.
- Interactive Displays: Provides interactive displays for retail, hospitality, and other industries, enhancing customer engagement.
- Content Management Systems (CMS): Develops and licenses CMS software for managing and distributing digital content across various platforms.
- Data Analytics: Offers data analytics services to help clients measure the effectiveness of their digital marketing campaigns.
Leadership and Structure
Rick Mills serves as the CEO. The company has a typical corporate structure with departments for sales, marketing, engineering, and operations. A board of directors oversees the company's strategy and performance.
Top Products and Market Share
Key Offerings
- DX-NV Series: High-performance, fanless media player. Competitors include BrightSign, Stratacache. Market share data is not publicly available.
- RM-3000: Content management software with scheduling and reporting. Competitors include Four Winds Interactive, Navori Labs. Market share data is not publicly available.
- Interactive Kiosks: Touchscreen kiosks for various applications. Competitors include Olea Kiosks, Frank Mayer and Associates, Inc. Market share data is not publicly available.
Market Dynamics
Industry Overview
The digital signage market is growing, driven by increasing demand for engaging customer experiences and advancements in display technology. Key trends include the adoption of cloud-based solutions, interactive displays, and data analytics.
Positioning
Creative Realities Inc. is positioned as a provider of end-to-end digital marketing solutions, targeting retail, hospitality, and other industries. Its competitive advantages include its comprehensive product portfolio and focus on customer service.
Total Addressable Market (TAM)
The global digital signage market is expected to reach USD 31.61 billion by 2029. Creative Realities Inc. is targeting a portion of this market by focusing on specific verticals and offering differentiated solutions.
Upturn SWOT Analysis
Strengths
- Comprehensive Product Portfolio
- Strong Customer Relationships
- Experienced Management Team
- Focus on Innovation
Weaknesses
- Limited Financial Resources
- Small Market Share
- Dependence on Key Suppliers
- Customer concentration
Opportunities
- Growing Digital Signage Market
- Expansion into New Verticals
- Strategic Acquisitions
- Increased Demand for Interactive Displays
Threats
- Intense Competition
- Rapid Technological Changes
- Economic Downturn
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- STRT
- PRTY
- LG Display Co., Ltd (LPL)
Competitive Landscape
Creative Realities Inc. competes with larger, more established companies in the digital signage market. Its competitive advantages include its comprehensive product portfolio and focus on customer service. However, it faces challenges in terms of financial resources and market share.
Major Acquisitions
Allure Global Solutions
- Year: 2017
- Acquisition Price (USD millions): 16.8
- Strategic Rationale: Expanded its capabilities in digital signage software and services.
Growth Trajectory and Initiatives
Historical Growth: Creative Realities Inc. has experienced growth in recent years, driven by increased demand for its digital signage solutions.
Future Projections: Analyst projections for Creative Realities Inc.'s future growth are not readily available. However, the company is expected to benefit from the overall growth of the digital signage market.
Recent Initiatives: Recent initiatives include launching new products, expanding into new markets, and investing in sales and marketing.
Summary
Creative Realities Inc. operates in the growing digital signage market. It has comprehensive solutions, but faces competition. Recent revenues have increased with reduced losses, which signals strength. The limited market share, dependence on key suppliers, and limited capital resources still need to be addressed.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Market Research Reports
Disclaimers:
This analysis is based on available public information and is for informational purposes only. It should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Creative Realities Inc
Exchange NASDAQ | Headquaters Louisville, KY, United States | ||
IPO Launch date 2013-05-31 | CEO & Chairman of the Board Mr. Richard C. Mills | ||
Sector Technology | Industry Software - Application | Full time employees 146 | Website https://www.cri.com |
Full time employees 146 | Website https://www.cri.com | ||
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company also provides digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. In addition, it offers hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device management; product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.
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