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Upturn AI SWOT - About
CREX 
Creative Realities Inc (CREX)
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Upturn Advisory Summary
06/30/2025: CREX (1-star) is a SELL. SELL since 1 days. Profits (38.68%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $6.62
1 Year Target Price $6.62
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 133.81% | Avg. Invested days 37 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 33.66M USD | Price to earnings Ratio - | 1Y Target Price 6.62 |
Price to earnings Ratio - | 1Y Target Price 6.62 | ||
Volume (30-day avg) 4 | Beta 1.34 | 52 Weeks Range 1.28 - 5.20 | Updated Date 06/30/2025 |
52 Weeks Range 1.28 - 5.20 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.01 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.06% | Operating Margin (TTM) -7.42% |
Management Effectiveness
Return on Assets (TTM) 0.27% | Return on Equity (TTM) -0.11% |
Valuation
Trailing PE - | Forward PE 7.81 | Enterprise Value 56869339 | Price to Sales(TTM) 0.7 |
Enterprise Value 56869339 | Price to Sales(TTM) 0.7 | ||
Enterprise Value to Revenue 1.18 | Enterprise Value to EBITDA 9.44 | Shares Outstanding 10518900 | Shares Floating 7593722 |
Shares Outstanding 10518900 | Shares Floating 7593722 | ||
Percent Insiders 16.42 | Percent Institutions 31.66 |
Analyst Ratings
Rating 2 | Target Price 6.62 | Buy 1 | Strong Buy 3 |
Buy 1 | Strong Buy 3 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Creative Realities Inc
Company Overview
History and Background
Creative Realities, Inc. (CREX) was founded in 2003. It has evolved from a traditional signage company to a provider of digital signage solutions, including software, hardware, and creative services. It has grown organically and through acquisitions.
Core Business Areas
- Digital Signage Solutions: Offers end-to-end digital signage solutions including strategy, software, hardware, content creation, and ongoing support.
- Software Platform (Creative Realities OS): A software platform that manages content delivery, device monitoring, and analytics for digital signage networks.
- Retail Solutions: Specializes in creating immersive and engaging retail experiences through digital signage and interactive technologies.
- QSR (Quick Service Restaurant) Solutions: Solutions to help QSR's improve customer experience. This includes digital menu boards and drive through automation.
Leadership and Structure
Rick Mills serves as the CEO. The company operates with a structure including sales, marketing, operations, and technology departments. Leadership also includes CFO and other executives leading key business segments.
Top Products and Market Share
Key Offerings
- Creative Realities OS: A cloud-based content management system (CMS) that allows users to create, schedule, and deploy digital content across a network of screens. Market share data is not publicly available. Competitors include BrightSign, Scala, and Navori.
- Interactive Kiosks: Custom-designed kiosks that offer interactive experiences for customers in retail, hospitality, and other settings. Market share data not publicly available. Competitors include Olea Kiosks, Frank Mayer and Associates, Inc., and KIOSK Information Systems.
- Digital Menu Boards: Digital menu boards designed for QSR to improve customer experience. Market share data not publicly available. Competitors include STRATACACHE, Revel Systems, and Samsung.
Market Dynamics
Industry Overview
The digital signage market is growing, driven by demand for interactive experiences, increasing adoption of digital advertising, and falling hardware costs. The industry is becoming more fragmented.
Positioning
Creative Realities positions itself as a provider of end-to-end digital signage solutions, focusing on high-value applications and customized solutions. They aim for a consultative approach.
Total Addressable Market (TAM)
The global digital signage market is projected to reach tens of billions of dollars. Creative Realities is positioned to capture a share of this market through its comprehensive offerings, but must compete with many companies, large and small.
Upturn SWOT Analysis
Strengths
- End-to-end solutions provider
- Strong relationships with key hardware vendors
- Experienced management team
- Custom solutions capabilities
Weaknesses
- Relatively small size compared to major competitors
- Limited brand awareness
- Dependence on specific customer segments
- Fluctuating profitability
Opportunities
- Expanding adoption of digital signage in various industries
- Growth in interactive and touch-screen technologies
- Strategic partnerships with larger companies
- International expansion
Threats
- Intense competition from larger players
- Rapid technological changes
- Economic downturns impacting customer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- STRT
- LG Display (LPL)
- Samsungs Display (005930.KS)
Competitive Landscape
Creative Realities' advantages include its end-to-end solutions and custom capabilities. Disadvantages include smaller size and brand awareness compared to competitors.
Major Acquisitions
Allure Global Solutions
- Year: 2017
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded Creative Realities' capabilities in interactive retail solutions.
Growth Trajectory and Initiatives
Historical Growth: Creative Realities' growth has been a mix of organic expansion and acquisitions. Growth has varied year to year.
Future Projections: Future projections are best based on analyst estimates which need to be referenced. These projections usually include revenue and profit growth.
Recent Initiatives: Recent initiatives have included focusing on high-margin solutions, strategic partnerships, and streamlining operations.
Summary
Creative Realities is a smaller player in a fragmented digital signage market. Its strength lies in offering comprehensive solutions and customized services. Challenges include competition from larger companies and fluctuating profitability. Focus on high-margin offerings is vital for sustained growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market share data are estimates and may vary. Financial data are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Creative Realities Inc
Exchange NASDAQ | Headquaters Louisville, KY, United States | ||
IPO Launch date 2013-05-31 | CEO & Chairman of the Board Mr. Richard C. Mills | ||
Sector Technology | Industry Software - Application | Full time employees 146 | Website https://www.cri.com |
Full time employees 146 | Website https://www.cri.com | ||
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company also provides digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. In addition, it offers hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device management; product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.
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