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Upturn AI SWOT - About
CREX 
Creative Realities Inc (CREX)
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Upturn Advisory Summary
08/28/2025: CREX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6.62
1 Year Target Price $6.62
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 110.98% | Avg. Invested days 33 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 26.40M USD | Price to earnings Ratio - | 1Y Target Price 6.62 |
Price to earnings Ratio - | 1Y Target Price 6.62 | ||
Volume (30-day avg) 4 | Beta 1.38 | 52 Weeks Range 1.28 - 4.85 | Updated Date 08/29/2025 |
52 Weeks Range 1.28 - 4.85 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.12 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-13 | When - | Estimate -0.07 | Actual -0.17 |
Profitability
Profit Margin -2.56% | Operating Margin (TTM) -10.22% |
Management Effectiveness
Return on Assets (TTM) -1.53% | Return on Equity (TTM) -4.28% |
Valuation
Trailing PE - | Forward PE 20.92 | Enterprise Value 47837519 | Price to Sales(TTM) 0.55 |
Enterprise Value 47837519 | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.99 | Enterprise Value to EBITDA 9.46 | Shares Outstanding 10518900 | Shares Floating 7676717 |
Shares Outstanding 10518900 | Shares Floating 7676717 | ||
Percent Insiders 17.11 | Percent Institutions 28.42 |
Upturn AI SWOT
Creative Realities Inc
Company Overview
History and Background
Creative Realities Inc. was founded in 2004 and has evolved from a digital signage company into a provider of digital marketing technology and solutions. It has grown through acquisitions and organic expansion, focusing on delivering comprehensive digital experiences.
Core Business Areas
- Digital Signage Solutions: Designs, develops, and deploys digital signage networks for various industries, including retail, healthcare, and transportation.
- Interactive Experiences: Creates interactive kiosks, displays, and other digital experiences to engage customers and enhance brand interactions.
- Software and Content Management: Offers software platforms and content management systems (CMS) to manage and deliver digital content across networks.
- Digital Marketing Technology: Provides hardware and software solutions to support data collection, analytics, and personalized advertising within physical spaces.
Leadership and Structure
The company is led by Rick Mills as CEO, with a leadership team that includes executives in sales, technology, and finance. The organizational structure is designed to support sales, product development, and customer service operations.
Top Products and Market Share
Key Offerings
- Creative Realities Platform: Cloud-based CMS for managing digital signage networks. Market share is estimated to be small, likely in the single digits, within the broader CMS market. Competitors include BrightSign, Stratacache, and Navori.
- Interactive Kiosks: Custom-designed kiosks for retail, healthcare, and other applications. Market share is difficult to quantify but likely less than 5% in the overall interactive kiosk market. Competitors include Olea Kiosks, KIOSK Information Systems, and Frank Mayer and Associates.
- RMDS: Retail Media Delivery Systems to enhance shopper experience. Market share is under 2% with revenue contributing under 5M to total income. Competitors include Vistar Media, Place Exchange, and Broadsign
Market Dynamics
Industry Overview
The digital signage industry is growing, driven by increasing demand for engaging customer experiences and data-driven marketing. Retail, transportation, and healthcare sectors are key adopters. Growth is fueled by technological advancements and decreasing hardware costs.
Positioning
Creative Realities Inc. is positioned as a comprehensive digital experience provider, focusing on integrating hardware, software, and services. Its competitive advantage lies in its ability to offer tailored solutions for specific customer needs.
Total Addressable Market (TAM)
The TAM for digital signage is estimated to be in the tens of billions of dollars globally. Creative Realities Inc. is positioned to capture a portion of this TAM by providing integrated solutions and focusing on high-growth sectors.
Upturn SWOT Analysis
Strengths
- Comprehensive solutions (hardware, software, services)
- Customization capabilities
- Experience in various industries
- Established customer base
Weaknesses
- Smaller size compared to major competitors
- Limited brand recognition
- Potential dependence on key clients
- Profitability can be inconsistent
Opportunities
- Expansion into new geographic markets
- Partnerships with complementary technology providers
- Increased adoption of digital signage in emerging markets
- Growing demand for data-driven marketing solutions
Threats
- Intense competition from larger players
- Rapid technological changes
- Economic downturns affecting capital spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- STRT
- PRTS
- LG Display Co. Ltd
Competitive Landscape
Creative Realities Inc. competes with larger, more established companies. It aims to differentiate itself through customization, integrated solutions, and customer service.
Major Acquisitions
reflectmedia
- Year: 2020
- Acquisition Price (USD millions): 32.7
- Strategic Rationale: Expanded their digital signage reach and ability to execute in the retail market.
Growth Trajectory and Initiatives
Historical Growth: Creative Realities Inc. has experienced growth in revenue, but profitability has been inconsistent.
Future Projections: Analysts anticipate continued revenue growth as the digital signage market expands, but profitability remains a key challenge.
Recent Initiatives: Focus on strategic acquisitions and partnerships to expand its product offerings and market reach.
Summary
Creative Realities Inc. is a smaller player in the competitive digital signage market, offering integrated solutions but facing challenges in profitability and brand recognition. It is focusing on strategic partnerships and acquisitions to expand its offerings, however strong competition and economic downturns can be threats. Growth in revenue can be expected as the company pushes for a bigger market share in the digital signage industry. Profitability will be a key performance metric going forward.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website, SEC filings, market research reports, analyst estimates, press releases
Disclaimers:
This analysis is based on available information and should not be considered financial advice. Market conditions and company performance may change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Creative Realities Inc
Exchange NASDAQ | Headquaters Louisville, KY, United States | ||
IPO Launch date 2013-05-31 | CEO & Chairman of the Board Mr. Richard C. Mills | ||
Sector Technology | Industry Software - Application | Full time employees 146 | Website https://www.cri.com |
Full time employees 146 | Website https://www.cri.com | ||
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company also provides digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. In addition, it offers hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device management; product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.
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