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Creative Realities Inc(CREX)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CREX
09/25/2026: CREX (1-star) is currently NOT-A-BUY. Pass it for now.
Creative Realities Inc is a digital signage and software solutions company that serves large-scale enterprise clients through integrated hardware and software offerings. Its primary strength lies in its ability to manage complex, end-to-end digital experiences for retailers and stadiums. The company's growth story centers on shifting toward recurring revenue streams through its proprietary software platforms. Investors face risks regarding revenue concentration, limited financial scale, and intense competition from larger AV integrators. The stock may suit growth-oriented investors interested in digital infrastructure trends, though they should monitor cash flow consistency and the ability to maintain market share in a competitive sector.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers growth potential through digital transformation trends but faces execution and scale challenges. |
| Momentum investor | Weak fit | Low liquidity and limited market coverage often restrict sustained momentum trends for this stock. |
| Value investor | Mixed fit | While valuation may appear attractive, lack of consistent profitability makes traditional value assessment difficult. |
| Dividend investor | Weak fit | The company does not pay a dividend and focuses on reinvesting cash into growth. |
| Low-risk investor | Weak fit | Small-cap status and revenue volatility contribute to a high-risk profile unsuitable for conservative investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock's low float and small market cap often lead to significant price swings. |
| Valuation risk | Medium / high | Valuation is often sentiment-driven rather than supported by stable earnings growth. |
| Competition risk (AV/Software competition) | High | The company faces intense pressure from much larger, well-funded AV integrators. |
| Business quality | Medium | The reliance on project-based work creates uneven cash flow cycles. |
| Dividend income | Low / none | No dividends are paid, offering no yield for income-focused investors. |
| Execution risk | Medium / high | Successful growth depends on managing complex, large-scale deployments effectively. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 82.68% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  4.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 34.09M USD | Price to earnings Ratio - | 1Y Target Price 8.33 |
Price to earnings Ratio - | 1Y Target Price 8.33 | ||
Volume (30-day avg) 32.1K shares | Beta 1.51 | 52 Weeks Range 2.22 - 4.42 | Updated Date 09/25/2026 |
52 Weeks Range 2.22 - 4.42 | Updated Date 09/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.11 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Software/SaaS | Subscription revenue from Reflect CMS platform and content management services. | This is the 'sticky' recurring revenue portion that investors prefer. |
| Project Services | One-time fees for system design, hardware installation, and project management. | This drives top-line revenue but is project-dependent and less predictable. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 12.2 | Enterprise Value 119.54M | Price to Sales(TTM) 0.47 |
Enterprise Value 119.54M | Price to Sales(TTM) 0.47 | ||
Enterprise Value to Revenue 1.65 | Enterprise Value to EBITDA 72.12 | Shares Outstanding 13.53M | Shares Floating 10.51M |
Shares Outstanding 13.53M | Shares Floating 10.51M | ||
Percent Insiders 17.24 | Percent Institutions 29.73 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Creative Realities Inc
Exchange NASDAQ | Headquarters Louisville, KY, United States | ||
IPO Launch date 2013-05-31 | CEO & Chairman of the Board Mr. Richard C. Mills | ||
Sector Technology | Industry Software - Application | Full time employees 238 | Website https://www.cri.com |
Full time employees 238 | Website https://www.cri.com | ||
Creative Realities, Inc., together with its subsidiaries, provides digital signage and media solutions in the United States and internationally. It resells digital signage hardware from original equipment manufacturers. The company also provides design, deployment, and management of digital signage and in-store retail media networks services, including hardware system design/engineering, hardware installation, content development, and post-development network and field support, as well as AdTech to traffic advertising and content directly and through programmatic channels. In addition, it offers digital signage software platforms, such as ReflectView and Reflect Xperience; AdLogic, an AdTech management platform for digital signage networks; CPM+, a demand side and supply side platform with campaign management and programmatic advertising; Clarity, a digital signage platform for menu board solutions; and iShowroomProX, an omni-channel digital sales support platform targeted at original equipment manufacturers in the transportation sector. Creative Realities, Inc. is headquartered in Louisville, Kentucky.
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