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CREX 
Creative Realities Inc (CREX)
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Upturn Advisory Summary
11/05/2025: CREX (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7.44
1 Year Target Price $7.44
| 3 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 143.44% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 31.56M USD | Price to earnings Ratio - | 1Y Target Price 7.44 |
Price to earnings Ratio - | 1Y Target Price 7.44 | ||
Volume (30-day avg) 4 | Beta 1.42 | 52 Weeks Range 1.28 - 4.72 | Updated Date 11/6/2025 |
52 Weeks Range 1.28 - 4.72 | Updated Date 11/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.12 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -2.56% | Operating Margin (TTM) -10.22% |
Management Effectiveness
Return on Assets (TTM) -1.53% | Return on Equity (TTM) -4.28% |
Valuation
Trailing PE - | Forward PE 25.32 | Enterprise Value 45418164 | Price to Sales(TTM) 0.65 |
Enterprise Value 45418164 | Price to Sales(TTM) 0.65 | ||
Enterprise Value to Revenue 0.94 | Enterprise Value to EBITDA 8.98 | Shares Outstanding 10518932 | Shares Floating 7583624 |
Shares Outstanding 10518932 | Shares Floating 7583624 | ||
Percent Insiders 17.99 | Percent Institutions 28.41 |
Upturn AI SWOT
Creative Realities Inc
Company Overview
History and Background
Creative Realities, Inc. was founded in 2003. It is a provider of digital marketing technology and solutions, helping brands deliver enhanced customer experiences at the point-of-sale.
Core Business Areas
- Digital Signage Solutions: Designs, develops, and deploys digital signage networks, providing hardware, software, and content creation services.
- Interactive Solutions: Offers interactive kiosks, displays, and other technologies to engage customers.
- Retail Solutions: Focuses on providing digital solutions for retail environments, including point-of-sale displays and customer engagement tools.
Leadership and Structure
Rick Mills serves as CEO. The company has a board of directors overseeing its strategic direction. The organizational structure includes departments for sales, marketing, engineering, and operations.
Top Products and Market Share
Key Offerings
- Creative Realities Platform: A software platform that powers digital signage networks. Market share data is not easily available, revenue from the platform is not reported separately. Competitors include STRATACACHE, BrightSign, and Scala.
- Interactive Kiosks: Custom-designed interactive kiosks for various applications. Market share data not publicly available, competitors include Olea Kiosks Inc. and Frank Mayer and Associates, Inc.
Market Dynamics
Industry Overview
The digital signage market is growing, driven by increasing demand for engaging customer experiences and the proliferation of digital displays. The market is competitive, with many players offering hardware, software, and content solutions.
Positioning
Creative Realities is positioned as a provider of end-to-end digital signage solutions, targeting retailers and other businesses seeking to enhance their customer engagement. They aim to provide innovative solutions that differentiate them from the competition.
Total Addressable Market (TAM)
The global digital signage market is projected to reach hundreds of billions in the coming years. Creative Realities is positioned to capture a portion of this TAM through its comprehensive solutions and focus on customer experience.
Upturn SWOT Analysis
Strengths
- Comprehensive solutions portfolio
- Strong focus on customer experience
- Experienced leadership team
Weaknesses
- Relatively small market share compared to larger competitors
- Limited brand recognition
- Profitability challenges
Opportunities
- Growing demand for digital signage solutions
- Expansion into new markets and industries
- Strategic partnerships and acquisitions
Threats
- Intense competition
- Economic downturns
- Technological changes
Competitors and Market Share
Key Competitors
- STRT
- LG Display (LPL)
- Samsumg Display (SSNLF)
Competitive Landscape
Creative Realities faces competition from larger, more established players in the digital signage market. They need to differentiate themselves through innovation, customer service, and strategic partnerships.
Growth Trajectory and Initiatives
Historical Growth: Historical growth depends on the specific time frame and market conditions. Without specific data, it is difficult to estimate growth patterns.
Future Projections: Future projections are uncertain and depend on various factors. Analyst estimates should be consulted for specific projections.
Recent Initiatives: Recent initiatives depend on the company's strategic announcements and activities. Check the company's recent press releases and investor presentations.
Summary
Creative Realities is a smaller player in the digital signage market with growth potential. The company focuses on customer experience but faces challenges with profitability and brand recognition. Successful execution of strategic initiatives and expansion into new markets are crucial for future growth. Competition remains a significant factor.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Market Analysis
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market share estimates are approximate and may vary depending on the source. Financial data is based on historical reports and may not be indicative of future performance.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Creative Realities Inc
Exchange NASDAQ | Headquaters Louisville, KY, United States | ||
IPO Launch date 2013-05-31 | Interim CFO, CEO & Chairman of the Board Mr. Richard C. Mills | ||
Sector Technology | Industry Software - Application | Full time employees 146 | Website https://www.cri.com |
Full time employees 146 | Website https://www.cri.com | ||
Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company also provides digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. In addition, it offers hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device management; product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.
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