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Crocs Inc(CROX)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CROX
09/14/2026: CROX (1-star) is currently NOT-A-BUY. Pass it for now.
Crocs Inc is a globally recognized footwear brand known for its iconic, comfort-focused foam clogs and the recent addition of the HEYDUDE brand. The company possesses a leading position in the casual footwear market, supported by strong profit margins and an effective direct-to-consumer digital model. Its growth story centers on scaling HEYDUDE, expanding its international footprint, and maintaining high customer engagement through unique customization. Primary risks include heavy competition in the apparel space, sensitivity to discretionary consumer spending, and the operational challenges of brand integration. The stock may best suit growth-oriented investors, while developments in brand sentiment and quarterly margin execution remain key areas for monitoring.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company continues to pursue aggressive expansion strategies and product line diversification. |
| Momentum investor | Mixed fit | Momentum is highly dependent on positive market trends and sustained growth signals which may vary. |
| Value investor | Strong fit while signal remains positive | The stock often trades at valuations that may appear attractive relative to its historical growth potential. |
| Dividend investor | Weak fit | Crocs does not currently prioritize returning capital through regular dividends. |
| Low-risk investor | Weak fit | The stock exhibits price volatility common in the consumer discretionary and fashion sectors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Consumer fashion stocks are often subject to significant sentiment-driven price swings. |
| Valuation risk | Medium | Market expectations for continued growth can impact the stock's valuation multiples. |
| Competition risk (footwear/apparel) | High | The market is saturated with both global giants and low-cost fast-fashion alternatives. |
| Business quality | Medium / high | The company has established a strong brand, though it must continuously innovate to remain relevant. |
| Dividend income | Low / none | Income-focused investors will not find a consistent dividend yield here. |
| Execution risk | Medium | Successfully integrating HEYDUDE and maintaining global supply chain efficiency is critical. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -41.3% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/14/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.39B USD | Price to earnings Ratio 9.98 | 1Y Target Price 138.25 |
Price to earnings Ratio 9.98 | 1Y Target Price 138.25 | ||
Volume (30-day avg) 924.8K shares | Beta 1.51 | 52 Weeks Range 73.20 - 141.28 | Updated Date 09/13/2026 |
52 Weeks Range 73.20 - 141.28 | Updated Date 09/13/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 11.27 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Crocs Brand | Footwear, Jibbitz, and apparel sold through D2C and wholesale. | The core revenue driver relying on high brand equity and repeat purchases. |
| HEYDUDE Brand | Lightweight, versatile casual footwear. | Provides secondary growth via a different consumer segment than the core Crocs brand. |
| Geography | Operations in North America, EMEA, and APAC. | Geographic diversification helps mitigate regional economic downturns. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 9.98 | Forward PE 7.41 | Enterprise Value 6.91B | Price to Sales(TTM) 1.33 |
Enterprise Value 6.91B | Price to Sales(TTM) 1.33 | ||
Enterprise Value to Revenue 1.7 | Enterprise Value to EBITDA 7.48 | Shares Outstanding 47.95M | Shares Floating 46.12M |
Shares Outstanding 47.95M | Shares Floating 46.12M | ||
Percent Insiders 3.09 | Percent Institutions 103.67 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Crocs Inc
Exchange NASDAQ | Headquarters Broomfield, CO, United States | ||
IPO Launch date 2006-02-08 | CEO & Director Mr. Andrew Rees | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 8010 | Website https://www.crocs.com |
Full time employees 8010 | Website https://www.crocs.com | ||
Crocs, Inc. together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and kids under the Crocs and HEYDUDE Brands in the United States and internationally. The company offers various footwear products, including clogs, sandals, loafers, classics, fuzz, platforms, boots, sandals, slides, slippers, sneakers, flip flops, and flats, as well as totes, backpacks, belt bags, socks, bag charms, cases, attachments, cartoon characters products, and touchland and other accessories. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, outlet stores, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.
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