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Upturn AI SWOT - About
CROX 
Crocs Inc (CROX)
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Upturn Advisory Summary
06/30/2025: CROX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
15 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $127.22
1 Year Target Price $127.22
| 7 | Strong Buy |
| 4 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.95% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.78B USD | Price to earnings Ratio 6.36 | 1Y Target Price 127.22 |
Price to earnings Ratio 6.36 | 1Y Target Price 127.22 | ||
Volume (30-day avg) 15 | Beta 1.4 | 52 Weeks Range 86.11 - 151.13 | Updated Date 06/30/2025 |
52 Weeks Range 86.11 - 151.13 | Updated Date 06/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 16.21 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 23.35% | Operating Margin (TTM) 23.79% |
Management Effectiveness
Return on Assets (TTM) 12.92% | Return on Equity (TTM) 53.7% |
Valuation
Trailing PE 6.36 | Forward PE 8.86 | Enterprise Value 7473043274 | Price to Sales(TTM) 1.41 |
Enterprise Value 7473043274 | Price to Sales(TTM) 1.41 | ||
Enterprise Value to Revenue 1.82 | Enterprise Value to EBITDA 6.82 | Shares Outstanding 56074600 | Shares Floating 54390081 |
Shares Outstanding 56074600 | Shares Floating 54390081 | ||
Percent Insiders 3.18 | Percent Institutions 101.54 |
Analyst Ratings
Rating 4 | Target Price 127.22 | Buy 4 | Strong Buy 7 |
Buy 4 | Strong Buy 7 | ||
Hold 4 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Crocs Inc
Company Overview
History and Background
Crocs Inc. was founded in 2002 by Lyndon "Duke" Hanson, and George Boedecker Jr. initially as a boating shoe. They rose to popularity quickly and expanded their product line over the years, overcoming near-bankruptcy in 2009 to become a global footwear brand.
Core Business Areas
- Crocs Brand: Designs, develops, markets, and distributes casual lifestyle footwear and accessories, primarily under the Crocs brand. These products are known for their comfort, functionality, and design, targeting a broad consumer base.
- HEYDUDE Brand: Acquired in 2022, HEYDUDE focuses on lightweight, comfortable, and casual footwear. This segment caters to a younger demographic and complements Crocs' existing product offerings.
Leadership and Structure
Andrew Rees is the Chief Executive Officer. The organizational structure consists of various departments including design, marketing, sales, operations, and finance, managed by executive leadership and reporting to the Board of Directors.
Top Products and Market Share
Key Offerings
- Classic Clog: Crocs' signature product, known for its comfort and distinctive design. Holds a significant share in the molded footwear market. Competitors include generic molded footwear brands, Birkenstock, and Adidas slides. Revenue is a substantial portion of the Crocs brand's overall revenue. Market share is estimated to be in double digits within the global molded footwear market.
- Sandals and Slides: A range of open-toe footwear providing similar comfort and style. Market share is smaller than the classic clog, but growing. Competitors include Nike, Adidas, and Birkenstock. Revenue forms a significant portion of Crocs brand sales.
- HEYDUDE Shoes: Lightweight casual shoes targeting a younger demographic, complementary to the Crocs brand. Market share is growing rapidly, particularly in the casual sneaker market. Competitors include Vans, Toms and Sanuk.
Market Dynamics
Industry Overview
The footwear industry is highly competitive and segmented, with trends toward comfort, sustainability, and personalization. The industry is influenced by fashion trends, economic conditions, and technological advancements.
Positioning
Crocs Inc. is positioned as a provider of comfortable, functional, and stylish footwear, particularly in the casual and molded footwear segments. Its competitive advantages include brand recognition, innovative designs, and efficient supply chain.
Total Addressable Market (TAM)
The global footwear market is estimated to be over $400 billion. Crocs Inc. is well-positioned to capture a portion of this market, particularly in the casual footwear segment.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Innovative Products
- Efficient Supply Chain
- High Profit Margins
- Global Distribution Network
Weaknesses
- Product Style Dependence
- Potential for Fashion Trend Changes
- Brand Image Perception
- Reliance on Key Products
- Supply chain vulnerability
Opportunities
- Expanding Product Lines
- Entering New Markets
- Strategic Partnerships
- E-commerce Growth
- Increased Digital Marketing
Threats
- Intense Competition
- Changing Consumer Preferences
- Economic Downturn
- Counterfeit Products
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- DECK
Competitive Landscape
Crocs Inc. has a unique brand identity and focus on comfort, which differentiates it from competitors like Nike and Adidas. However, it faces competition from a wide range of footwear brands.
Major Acquisitions
HEYDUDE
- Year: 2022
- Acquisition Price (USD millions): 2500
- Strategic Rationale: Expanding product portfolio, reaching new demographic segments, and driving revenue growth.
Growth Trajectory and Initiatives
Historical Growth: Crocs Inc. has experienced strong revenue and profit growth over the past few years, driven by increasing demand for its products and successful strategic initiatives.
Future Projections: Analysts project continued revenue and earnings growth for Crocs Inc. in the coming years, driven by expansion into new markets and product categories. Digital sales also expected to continue expansion and drive growth.
Recent Initiatives: Acquisition of HEYDUDE, expansion of product lines, increased marketing investments, and focus on sustainability are key strategic initiatives.
Summary
Crocs is a strong company with a well-recognized brand and high profit margins. The HEYDUDE acquisition has diversified its portfolio and targeted new markets. However, Crocs needs to manage its dependence on key products and be mindful of changing fashion trends and increased competition in the footwear industry.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market share data is approximate and based on available information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Crocs Inc
Exchange NASDAQ | Headquaters Broomfield, CO, United States | ||
IPO Launch date 2006-02-08 | CEO, Director & Interim President for HEYDUDE Brand Mr. Andrew Rees | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 7910 | Website https://www.crocs.com |
Full time employees 7910 | Website https://www.crocs.com | ||
Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under the Crocs and HEYDUDE Brands in the United States and internationally. The company offers various footwear products, including clogs, sandals, platforms, wedges, boots, slides, flip flops, flips, sneakers, and slippers, as well as lace and beads, straps, strap covers, bags, socks, and charms. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.
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