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Upturn AI SWOT - About
CROX 
Crocs Inc (CROX)
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Upturn Advisory Summary
09/15/2025: CROX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $91.83
1 Year Target Price $91.83
| 7 | Strong Buy |
| 4 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.95% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.23B USD | Price to earnings Ratio 21.04 | 1Y Target Price 91.83 |
Price to earnings Ratio 21.04 | 1Y Target Price 91.83 | ||
Volume (30-day avg) 15 | Beta 1.4 | 52 Weeks Range 73.76 - 151.13 | Updated Date 09/15/2025 |
52 Weeks Range 73.76 - 151.13 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.68 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.72% | Operating Margin (TTM) 27.02% |
Management Effectiveness
Return on Assets (TTM) 13.69% | Return on Equity (TTM) 15.39% |
Valuation
Trailing PE 21.04 | Forward PE 8.5 | Enterprise Value 5801990029 | Price to Sales(TTM) 1.02 |
Enterprise Value 5801990029 | Price to Sales(TTM) 1.02 | ||
Enterprise Value to Revenue 1.4 | Enterprise Value to EBITDA 16.8 | Shares Outstanding 54617400 | Shares Floating 52901281 |
Shares Outstanding 54617400 | Shares Floating 52901281 | ||
Percent Insiders 3.28 | Percent Institutions 103.97 |
Upturn AI SWOT
Crocs Inc
Company Overview
History and Background
Crocs Inc. was founded in 2002 by Lyndon "Duke" Hanson, and George Boedecker Jr. The company initially focused on selling a single shoe design: a molded clog made from a proprietary closed-cell resin called Croslite. Crocs gained popularity for their comfort, practicality, and distinctive appearance. Over time, Crocs expanded its product line to include a variety of styles and accessories.
Core Business Areas
- Footwear: Crocs' primary business segment involves the design, development, manufacturing, worldwide marketing, distribution and sale of casual footwear products.
- E-Commerce: Crocs operates its own e-commerce platform, allowing direct sales to consumers. This includes personalized product options and direct customer relations.
- Wholesale: Crocs sells products through wholesale accounts, including department stores, specialty retailers, and sporting goods stores.
- Retail Stores: Crocs operates retail stores worldwide to sell products directly to consumers.
Leadership and Structure
Andrew Rees serves as the Chief Executive Officer. The company has a board of directors overseeing its operations and strategy.
Top Products and Market Share
Key Offerings
- Classic Clog: The original Crocs clog remains a top seller. Crocs dominates the molded footwear space. The market share for the clogs segment is estimated at 50-60% of Crocs' overall revenue. Competitors include generic brands and retailers offering similar molded footwear. Revenue for this product is estimated between $1.5B and $2B annually.
- Sandals and Slides: Crocs offers a variety of sandals and slides. This segment is growing. Market share in the sandals and slides segment is lower than clogs. Competitors: Nike, Adidas, Birkenstock. Revenue for this product is estimated between $500M and $700M annually.
- Jibbitz Charms: Jibbitz are decorative charms that can be attached to Crocs shoes. This segment generates significant revenue. No publicly available market share data exists for Jibbitz specifically. Competitors include generic charm manufacturers.
- Socks: Crocs offers a variety of socks for children and adults. This segment generates less revenue than the other products listed.
Market Dynamics
Industry Overview
The footwear industry is large and competitive, with segments ranging from athletic shoes to casual footwear. Trends include a focus on comfort, sustainability, personalization, and e-commerce.
Positioning
Crocs is positioned as a brand offering comfortable, casual, and customizable footwear at accessible price points. The company leverages its unique brand identity to appeal to a broad demographic.
Total Addressable Market (TAM)
The total addressable market (TAM) for casual footwear is estimated to be in the hundreds of billions of dollars globally. Crocs is well-positioned to capture a significant share of this market due to its brand recognition and product appeal.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- High brand awareness
- Comfortable and practical products
- Customizable and personalized products
- Strong e-commerce presence
- Global distribution network
- Solid financial performance
- Innovative products
Weaknesses
- Limited product range (primarily casual footwear)
- Dependence on a single material (Croslite)
- Susceptibility to changing fashion trends
- Counterfeiting and knockoffs
Opportunities
- Expand product line into new categories (e.g., apparel)
- Increase market share in existing segments (e.g., sandals)
- Further develop e-commerce capabilities
- Explore new geographic markets
- Collaborate with other brands and designers
- Focus on sustainability and ethical sourcing
Threats
- Changing consumer preferences
- Increased competition from other footwear brands
- Economic downturns
- Supply chain disruptions
- Raw material price fluctuations
- Reputational damage from negative publicity
- Political or economic instability
Competitors and Market Share
Key Competitors
- SKX
- DECK
- NKE
- ADDYY
Competitive Landscape
Crocs maintains an advantage with its unique brand and design, but faces challenges from established athletic and casual footwear brands.
Major Acquisitions
HEYDUDE
- Year: 2022
- Acquisition Price (USD millions): 2500
- Strategic Rationale: Diversify the product portfolio and target a broader consumer base.
Growth Trajectory and Initiatives
Historical Growth: Crocs has experienced significant growth in revenue and profitability over the past years, driven by increased brand awareness and product demand.
Future Projections: Future growth projections suggest continued expansion in existing markets and potential entry into new segments and geographies.
Recent Initiatives: Recent initiatives include strategic acquisitions, partnerships, and product innovations.
Summary
Crocs Inc. is a strong company with a unique brand and innovative products, which are in demand. They have a strong financial performance and are actively pursuing strategic growth. Key aspects to watch are evolving consumer preferences, competition, and raw material prices. Further expansion and diversification could strengthen long-term performance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Analyst Reports
- Market Research Reports
- Crocs Investor Relations
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be made based on thorough research and consultation with a qualified financial advisor. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Crocs Inc
Exchange NASDAQ | Headquaters Broomfield, CO, United States | ||
IPO Launch date 2006-02-08 | CEO, Director & Interim President for HEYDUDE Brand Mr. Andrew Rees | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 7910 | Website https://www.crocs.com |
Full time employees 7910 | Website https://www.crocs.com | ||
Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under the Crocs and HEYDUDE Brands in the United States and internationally. The company offers various footwear products, including clogs, sandals, platforms, wedges, boots, slides, flip flops, flips, sneakers, and slippers, as well as lace and beads, straps, strap covers, bags, socks, and charms. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.
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