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Upturn AI SWOT - About
CROX 
Crocs Inc (CROX)
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Upturn Advisory Summary
08/28/2025: CROX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $90.92
1 Year Target Price $90.92
| 7 | Strong Buy |
| 4 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.95% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.71B USD | Price to earnings Ratio 23.45 | 1Y Target Price 90.92 |
Price to earnings Ratio 23.45 | 1Y Target Price 90.92 | ||
Volume (30-day avg) 15 | Beta 1.41 | 52 Weeks Range 73.76 - 151.13 | Updated Date 08/28/2025 |
52 Weeks Range 73.76 - 151.13 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.68 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-30 | When Before Market | Estimate 3.97 | Actual 4.23 |
Profitability
Profit Margin 5.72% | Operating Margin (TTM) 27.02% |
Management Effectiveness
Return on Assets (TTM) 13.69% | Return on Equity (TTM) 15.39% |
Valuation
Trailing PE 23.45 | Forward PE 8.2 | Enterprise Value 6285899821 | Price to Sales(TTM) 1.14 |
Enterprise Value 6285899821 | Price to Sales(TTM) 1.14 | ||
Enterprise Value to Revenue 1.52 | Enterprise Value to EBITDA 18.25 | Shares Outstanding 54617400 | Shares Floating 52901281 |
Shares Outstanding 54617400 | Shares Floating 52901281 | ||
Percent Insiders 3.28 | Percent Institutions 103.98 |
Upturn AI SWOT
Crocs Inc
Company Overview
History and Background
Crocs, Inc. was founded in 2002. The company initially gained fame for its comfortable and functional clogs, designed primarily for boating and outdoor activities. Over time, Crocs has expanded its product line to include a variety of styles and designs, targeting a wider consumer base and embracing fashion trends while maintaining a focus on comfort.
Core Business Areas
- Footwear: This segment includes the design, development, manufacturing, worldwide marketing, distribution and sale of footwear products.
- Accessories: This segment includes Jibbitz charms and other accessories to personalize Crocs footwear.
- HeyDude: This segment includes the design, development, manufacturing, marketing, distribution and sale of casual footwear and accessories under the HeyDude brand.
Leadership and Structure
Andrew Rees serves as the Chief Executive Officer. The company operates with a standard corporate structure, with departments for design, marketing, sales, manufacturing, and finance.
Top Products and Market Share
Key Offerings
- Classic Clog: The iconic Crocs clog remains the company's best-selling product. Market share data specific to just the Classic Clog is difficult to obtain, but it drives a significant portion of Crocs' overall revenue. Competitors include similar molded foam footwear from brands like Birkenstock (BIRK), OOFOS, and various generic brands.
- Sandals and Slides: Crocs offers a variety of sandals and slides that cater to different style preferences. Competitors include Nike (NKE), Adidas (ADS.DE), and other major footwear brands.
- Jibbitz charms: These small accessories that insert into the holes in Crocs footwear, allowing for customization and personalization of the product. Competitors include generic charm producers and licensing agreements.
- HeyDude Shoes: This segment includes a variety of casual shoes, including loafers, slip-ons, and sneakers, designed for comfort and style. Competitors include Birkenstock (BIRK), Toms, and UGG.
Market Dynamics
Industry Overview
The footwear industry is highly competitive and influenced by fashion trends, consumer preferences, and economic conditions. The casual footwear segment is experiencing growth, driven by demand for comfort and versatility.
Positioning
Crocs is positioned as a comfortable, affordable, and customizable footwear brand. Its competitive advantages include its iconic design, brand recognition, and efficient manufacturing processes.
Total Addressable Market (TAM)
The global footwear market is estimated at hundreds of billions of dollars. Crocs is positioned to capture a growing share of the casual footwear segment, leveraging its brand recognition and expanding product line.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Comfortable and functional products
- Efficient manufacturing and distribution
- Customization options (Jibbitz)
- Affordable price point
Weaknesses
- Dependence on a single iconic product (classic clog)
- Fashion perception can be polarizing
- Vulnerability to copycats
- HeyDude integration risk
Opportunities
- Expansion into new markets and demographics
- Product innovation and diversification
- Strategic partnerships and collaborations
- Increased online sales and marketing
- Leveraging HeyDude brand synergies
Threats
- Changing fashion trends
- Intense competition from other footwear brands
- Economic downturns affecting consumer spending
- Supply chain disruptions
- Counterfeit products
Competitors and Market Share
Key Competitors
- BIRK
- NKE
- ADDYY
Competitive Landscape
Crocs competes with a wide range of footwear brands, from athletic apparel giants to niche comfort shoe companies. Crocs' strengths lie in its brand recognition and affordability, while its weaknesses include its dependence on a single iconic product.
Major Acquisitions
HEYDUDE
- Year: 2021
- Acquisition Price (USD millions): 2500
- Strategic Rationale: The acquisition of HEYDUDE allowed Crocs to diversify its product offerings and tap into a new market segment with a complementary brand known for casual comfort.
Growth Trajectory and Initiatives
Historical Growth: Crocs has experienced significant growth in recent years, driven by increased demand for its products and successful marketing campaigns.
Future Projections: Analyst estimates suggest continued growth for Crocs, driven by expansion into new markets and product innovation.
Recent Initiatives: Recent initiatives include expanding its product line, investing in online sales channels, and acquiring the HeyDude brand.
Summary
Crocs Inc. is a strong company known for its brand recognition and affordable comfort. Its strength lies in its iconic product and efficient operations, but its polarizing fashion image is a weakness. Successful integration of HeyDude and market diversification will be critical to future growth, while remaining wary of fashion trends.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Crocs Inc
Exchange NASDAQ | Headquaters Broomfield, CO, United States | ||
IPO Launch date 2006-02-08 | CEO, Director & Interim President for HEYDUDE Brand Mr. Andrew Rees | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 7910 | Website https://www.crocs.com |
Full time employees 7910 | Website https://www.crocs.com | ||
Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under the Crocs and HEYDUDE Brands in the United States and internationally. The company offers various footwear products, including clogs, sandals, platforms, wedges, boots, slides, flip flops, flips, sneakers, and slippers, as well as lace and beads, straps, strap covers, bags, socks, and charms. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.
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