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Crocs Inc(CROX)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CROX
11/13/2026: CROX (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Crocs Inc is a prominent footwear company known for its comfortable, iconic foam clogs and the recently acquired HEYDUDE casual shoe brand. The company has a leading position in the casual footwear market, supported by strong brand loyalty and effective, high-margin personalization options. While the stock has historically delivered strong growth, it faces risks related to fashion trend volatility, heavy reliance on core product lines, and intense competition from major footwear players. It may best suit growth-oriented investors, though it is not a traditional value or dividend play. Key developments to monitor include the international scaling of HEYDUDE and the company's ability to maintain margins amidst broader market competition.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company has demonstrated a consistent ability to scale brands and expand revenue. |
| Momentum investor | Mixed fit | This style is conditional on the current technical upturn signal for the stock. |
| Value investor | Mixed fit | The stock's valuation often fluctuates based on growth expectations rather than traditional value metrics. |
| Dividend investor | Weak fit | Crocs does not currently offer a dividend yield. |
| Low-risk investor | Weak fit | The company's stock can exhibit significant volatility common to consumer discretionary retail. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock price is sensitive to quarterly growth targets and consumer sentiment. |
| Valuation risk | Medium | Market expectations for continued growth can lead to valuation premiums. |
| Competition risk (Footwear) | High | The footwear market is crowded and requires constant product innovation to maintain share. |
| Business quality | Strong | The brand strength and operating margins of the core business are notably resilient. |
| Dividend income | Low / none | Investors seeking income will not find a dividend-paying investment here. |
| Execution risk | Medium | Integrating HEYDUDE and maintaining brand momentum across both business units is key. |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.17B USD | Price to earnings Ratio 11.88 | 1Y Target Price 164.67 |
Price to earnings Ratio 11.88 | 1Y Target Price 164.67 | ||
Volume (30-day avg) 1.3M shares | Beta 1.5 | 52 Weeks Range 73.21 - 164.12 | Updated Date 11/13/2026 |
52 Weeks Range 73.21 - 164.12 | Updated Date 11/13/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 13.2 |
Sector & Industry Intelligence
Sector
Consumer Cyclical
Constructive- Sentiment
- Strong Bullish
- Momentum
- BUY Breadth Improving
- BUY participation
- 67.4%
- Active BUY / eligible
- 31 / 46
- 30-Day BUY Count Change
- +23
- Market state
- Strong Bullish
More qualifying stocks are receiving or maintaining BUY advisories, indicating improving market participation.
Industry
Footwear & Accessories
- BUY participation
- 0.0%
- Active BUY / eligible
- 0 / 1
- 30-Day BUY Count Change
- 0
Eligible universe: 1 stock.
Sector signal summarizes BUY breadth conditions for the sector. It does not override this stock’s BUY, SELL, or PASS advisory.
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -36.15% | Avg. Invested days 24 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/13/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Crocs Brand | Clogs, sandals, and Jibbitz accessories. | The primary revenue driver and source of brand identity. |
| HEYDUDE Brand | Lightweight slip-on and casual shoes. | An important growth engine aimed at diversifying the product base. |
| Geography | North America, EMEA, and Asia-Pacific markets. | Global distribution is critical to long-term scalability. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-29 | When Before Market | Estimate 3.31 | Actual 3.69 |
Profitability
Profit Margin 16.2% | Operating Margin (TTM) 21.1% |
Management Effectiveness
Return on Assets (TTM) 12.61% | Return on Equity (TTM) 49.06% |
Valuation
Trailing PE 11.88 | Forward PE 10.07 | Enterprise Value 8.67B | Price to Sales(TTM) 1.75 |
Enterprise Value 8.67B | Price to Sales(TTM) 1.75 | ||
Enterprise Value to Revenue 2.15 | Enterprise Value to EBITDA 8.73 | Shares Outstanding 45.73M | Shares Floating 43.92M |
Shares Outstanding 45.73M | Shares Floating 43.92M | ||
Percent Insiders 3.16 | Percent Institutions 109.17 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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