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Upturn AI SWOT - About
CROX 
Crocs Inc (CROX)
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Upturn Advisory Summary
10/15/2025: CROX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $86.17
1 Year Target Price $86.17
| 7 | Strong Buy |
| 4 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.95% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.59B USD | Price to earnings Ratio 22.1 | 1Y Target Price 86.17 |
Price to earnings Ratio 22.1 | 1Y Target Price 86.17 | ||
Volume (30-day avg) 15 | Beta 1.43 | 52 Weeks Range 73.76 - 139.96 | Updated Date 10/14/2025 |
52 Weeks Range 73.76 - 139.96 | Updated Date 10/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 3.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.72% | Operating Margin (TTM) 27.02% |
Management Effectiveness
Return on Assets (TTM) 13.69% | Return on Equity (TTM) 15.39% |
Valuation
Trailing PE 22.1 | Forward PE 9.47 | Enterprise Value 6280984259 | Price to Sales(TTM) 1.11 |
Enterprise Value 6280984259 | Price to Sales(TTM) 1.11 | ||
Enterprise Value to Revenue 1.52 | Enterprise Value to EBITDA 18.18 | Shares Outstanding 54617358 | Shares Floating 52901281 |
Shares Outstanding 54617358 | Shares Floating 52901281 | ||
Percent Insiders 3.36 | Percent Institutions 105.02 |
Upturn AI SWOT
Crocs Inc
Company Overview
History and Background
Crocs Inc. was founded in 2002. It initially gained popularity for its comfortable, waterproof clogs. Over time, the company expanded its product line and distribution channels, facing both periods of rapid growth and financial challenges. In recent years, Crocs has experienced a resurgence in popularity.
Core Business Areas
- Footwear: This segment involves the design, development, manufacturing, worldwide marketing, distribution and sale of casual lifestyle footwear and accessories.
Leadership and Structure
Andrew Rees is the Chief Executive Officer. The company operates with a functional organizational structure, encompassing design, marketing, sales, manufacturing, and distribution.
Top Products and Market Share
Key Offerings
- Classic Clog: The iconic Crocs clog is the company's flagship product. Crocs holds a significant market share in casual footwear, with estimates varying depending on the specific segment. Competitors include brands like Skechers (SKX), Birkenstock, and Adidas (ADDYY).
- Sandals and Slides: Crocs offers a range of sandals and slides. Crocs market share for sandals varies, and is impacted by brands like Nike (NKE), Adidas (ADDYY), and Teva.
- Jibbitz Charms: Small decorative items that attach to Crocs shoes. Revenue from jibbitz accounted for a material portion of Crocs growth and expansion.
Market Dynamics
Industry Overview
The footwear industry is competitive and dynamic, with trends influenced by fashion, comfort, and functionality. The casual footwear segment has seen growth due to increased consumer preference for comfort and versatility.
Positioning
Crocs is positioned as a brand offering comfortable, casual, and customizable footwear. Their competitive advantages include brand recognition, innovative materials (Crosliteu2122), and a diverse product line.
Total Addressable Market (TAM)
The global footwear market is estimated to be in the hundreds of billions of dollars. Crocs' TAM is specifically focused on the casual footwear segment, which is growing. Crocs is strongly positioned to capture an outsized market share compared to its competition.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Innovative and comfortable materials (Croslite)
- Diverse product line
- Effective marketing strategies
- Strong e-commerce presence
Weaknesses
- Dependence on a single product category
- Fashion-dependent reputation
- Potential for knock-offs
- Fluctuations in raw material costs
Opportunities
- Expanding into new markets
- Developing new product categories
- Increasing focus on sustainability
- Strategic partnerships and collaborations
Threats
- Changing consumer preferences
- Increased competition
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- SKX
- DECK
- NKE
- ADDYY
Competitive Landscape
Crocs differentiates itself through brand recognition and comfort. However, it faces competition from established footwear brands and emerging players. Brand recognition for Crocs has a strong hold, but they require more diversity to keep consistent.
Major Acquisitions
HEYDUDE
- Year: 2022
- Acquisition Price (USD millions): 2500
- Strategic Rationale: Expansion into a new footwear category (casual shoes) and diversification of revenue streams. Heydude's unique design provided a new angle.
Growth Trajectory and Initiatives
Historical Growth: Crocs has experienced fluctuating growth, with periods of rapid expansion followed by periods of stabilization. Recent years have seen strong growth driven by increased demand and successful marketing campaigns.
Future Projections: Future growth projections depend on analyst estimates. Analysts predict continued growth in revenue and earnings. Revenue Growth Projection: [4.0, 5.0], Earnings Growth Projection: [6.0, 7.0]
Recent Initiatives: Recent strategic initiatives include expanding into new markets, developing new product lines, and enhancing the company's e-commerce platform. Acquisition of Hey Dude increased revenue diversification.
Summary
Crocs exhibits a blend of strengths and weaknesses. The company benefits from strong brand recognition and innovative materials, but relies heavily on one product category. Strategic initiatives such as acquisitions and market expansion are crucial for sustained growth. Crocs needs to carefully manage competition and evolving consumer preferences. Overall, Crocs has performed very well in the last few years, but in the current financial climate, the next few years remain to be seen.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Financial News Outlets
- Analyst Reports
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Crocs Inc
Exchange NASDAQ | Headquaters Broomfield, CO, United States | ||
IPO Launch date 2006-02-08 | CEO, Director & Interim President for HEYDUDE Brand Mr. Andrew Rees | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 7910 | Website https://www.crocs.com |
Full time employees 7910 | Website https://www.crocs.com | ||
Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for men, women, and children under the Crocs and HEYDUDE Brands in the United States and internationally. The company offers various footwear products, including clogs, sandals, platforms, wedges, boots, slides, flip flops, flips, sneakers, and slippers, as well as lace and beads, straps, strap covers, bags, socks, and charms. It sells its products through wholesalers, retail stores, e-commerce sites, third-party marketplaces, and kiosks/store-in-store locations. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.
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