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NKE 
Nike Inc (NKE)
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Upturn Advisory Summary
12/03/2025: NKE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
41 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $83.3
1 Year Target Price $83.3
| 13 | Strong Buy |
| 6 | Buy |
| 20 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.6% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/03/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 97.04B USD | Price to earnings Ratio 33.32 | 1Y Target Price 83.3 |
Price to earnings Ratio 33.32 | 1Y Target Price 83.3 | ||
Volume (30-day avg) 41 | Beta 1.29 | 52 Weeks Range 51.33 - 80.53 | Updated Date 12/3/2025 |
52 Weeks Range 51.33 - 80.53 | Updated Date 12/3/2025 | ||
Dividends yield (FY) 2.46% | Basic EPS (TTM) 1.97 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.23% | Operating Margin (TTM) 7.91% |
Management Effectiveness
Return on Assets (TTM) 5.69% | Return on Equity (TTM) 21.12% |
Valuation
Trailing PE 33.32 | Forward PE 40.32 | Enterprise Value 99145587126 | Price to Sales(TTM) 2.09 |
Enterprise Value 99145587126 | Price to Sales(TTM) 2.09 | ||
Enterprise Value to Revenue 2.13 | Enterprise Value to EBITDA 23.37 | Shares Outstanding 1189313611 | Shares Floating 1171755438 |
Shares Outstanding 1189313611 | Shares Floating 1171755438 | ||
Percent Insiders 1.4 | Percent Institutions 83.34 |
Upturn AI SWOT
Nike Inc
Company Overview
History and Background
Nike Inc. was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, later becoming Nike, Inc. in 1971. Initially a distributor for Onitsuka Tiger (now Asics), Nike evolved to design and manufacture its own athletic footwear and apparel. Key milestones include the introduction of the 'Air' technology and endorsements from iconic athletes like Michael Jordan.
Core Business Areas
- Footwear: Designs, develops, and markets athletic and casual footwear. This is the biggest revenue generator for Nike.
- Apparel: Offers a wide range of athletic and casual apparel, including sportswear, outerwear, and accessories.
- Equipment: Provides sports equipment such as bags, balls, and other athletic gear.
- Direct to Consumer (DTC): Sales through Nike-owned retail stores and online platforms. Increased focus on DTC channels.
Leadership and Structure
John Donahoe serves as the President and CEO. The company operates with a functional organizational structure, with distinct divisions for footwear, apparel, equipment, and global operations. Board of Directors provides oversight.
Top Products and Market Share
Key Offerings
- Air Jordan: Basketball shoes and apparel line. Holds a significant market share in the basketball footwear market. The market share is roughly 58% in basketball shoes. Competitors are Adidas, Puma, and Under Armour. Nike Air Jordan line continues to be a major revenue generator.
- Nike Air Max: Lifestyle footwear featuring visible Air cushioning. A popular choice for casual wear. Competitors are Adidas, New Balance, and Skechers. Revenue stream difficult to isolate due to other Nike footwear lines.
- Nike Dri-FIT Apparel: Performance apparel designed to wick away moisture. Competitors are Adidas, Under Armour, and Lululemon. Wide adoption among athletes and fitness enthusiasts. Revenue stream difficult to isolate due to other Nike apparel lines.
- Nike Running Shoes: Extensive range of running shoes designed for different terrains and running styles. Competitors are Adidas, Brooks, Asics, and Saucony. Nike remains a dominant player in the global running shoe market.
Market Dynamics
Industry Overview
The athletic footwear and apparel industry is highly competitive and influenced by fashion trends, technological innovations, and consumer preferences. It is driven by the rise of health and fitness consciousness and increasing participation in sports and recreational activities. E-commerce and direct-to-consumer (DTC) channels are growing in importance.
Positioning
Nike holds a leading position in the athletic footwear and apparel market, known for its strong brand reputation, innovative products, and powerful marketing campaigns. Its competitive advantages include its scale, global reach, and endorsements from top athletes.
Total Addressable Market (TAM)
The global athletic footwear and apparel market is projected to reach hundreds of billions of dollars. Nike is well-positioned to capture a significant portion of this market due to its strong brand, diverse product portfolio, and global presence. Nike continues to invest in innovation and DTC channels to increase its market share.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Global Reach
- Innovative Product Development
- Powerful Marketing Campaigns
- Robust Supply Chain
Weaknesses
- Reliance on Overseas Manufacturing
- Dependence on Key Endorsements
- Vulnerability to Fashion Trends
- Pricey Products
- Counterfeit Products
Opportunities
- Expanding into Emerging Markets
- Growing E-commerce Sales
- Developing Sustainable Products
- Leveraging Digital Technologies
- Diversifying Product Lines
Threats
- Intense Competition
- Fluctuations in Raw Material Costs
- Changes in Consumer Preferences
- Economic Downturns
- Geopolitical Risks
Competitors and Market Share
Key Competitors
- Adidas (ADDYY)
- Puma (PUMSY)
- Under Armour (UAA)
- Lululemon (LULU)
Competitive Landscape
Nikeu2019s advantages include strong brand recognition, innovative products, and endorsements. Disadvantages could include its reliance on overseas manufacturing and vulnerability to fashion trends. Competitors focus on specific niches or product categories to gain market share.
Major Acquisitions
RTFKT
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired for its expertise in digital collectibles and metaverse-related products, aligning with Nike's push into digital innovation.
Growth Trajectory and Initiatives
Historical Growth: Nike has experienced significant growth over the past decades, driven by its innovative products, marketing efforts, and global expansion.
Future Projections: Analyst estimates suggest continued growth for Nike, driven by increasing demand for athletic footwear and apparel, expansion into new markets, and growth in e-commerce sales.
Recent Initiatives: Recent initiatives include investments in digital technologies, DTC channels, and sustainable products.
Summary
Nike is a strong company with a leading position in the athletic footwear and apparel market. Its innovative products and effective marketing drive revenue. Key strengths include its brand recognition and global reach. Nike should focus on managing its supply chain and adapting to changing consumer preferences to sustain its growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Nike Inc. Investor Relations
- SEC Filings
- Market Research Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nike Inc
Exchange NYSE | Headquaters Beaverton, OR, United States | ||
IPO Launch date 1980-12-02 | CEO, President & Director Mr. Elliott J. Hill | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 77800 | Website https://www.nike.com |
Full time employees 77800 | Website https://www.nike.com | ||
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
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