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Upturn AI SWOT - About
NKE 
Nike Inc (NKE)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/31/2025: NKE (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
41 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $83.27
1 Year Target Price $83.27
| 13 | Strong Buy |
| 6 | Buy |
| 20 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.58% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 95.48B USD | Price to earnings Ratio 33.12 | 1Y Target Price 83.27 |
Price to earnings Ratio 33.12 | 1Y Target Price 83.27 | ||
Volume (30-day avg) 41 | Beta 1.3 | 52 Weeks Range 51.66 - 81.04 | Updated Date 11/1/2025 |
52 Weeks Range 51.66 - 81.04 | Updated Date 11/1/2025 | ||
Dividends yield (FY) 2.47% | Basic EPS (TTM) 1.95 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.23% | Operating Margin (TTM) 7.91% |
Management Effectiveness
Return on Assets (TTM) 5.69% | Return on Equity (TTM) 21.12% |
Valuation
Trailing PE 33.12 | Forward PE 44.05 | Enterprise Value 112715475638 | Price to Sales(TTM) 2.06 |
Enterprise Value 112715475638 | Price to Sales(TTM) 2.06 | ||
Enterprise Value to Revenue 2.43 | Enterprise Value to EBITDA 26.57 | Shares Outstanding 1189313611 | Shares Floating 1171711092 |
Shares Outstanding 1189313611 | Shares Floating 1171711092 | ||
Percent Insiders 1.41 | Percent Institutions 83.53 |
Upturn AI SWOT
Nike Inc
Company Overview
History and Background
Nike, Inc. was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, later becoming Nike, Inc. in 1971. It initially distributed Onitsuka Tiger shoes before launching its own brand. A pivotal moment was the introduction of the 'Air' technology in 1979. Over time, Nike expanded its product lines through innovation and endorsements, becoming a global leader in athletic apparel and footwear.
Core Business Areas
- Footwear: Designs, develops, and markets athletic and casual footwear. This is Nike's largest segment, generating the most revenue.
- Apparel: Offers a wide range of athletic and casual apparel, including sportswear, activewear, and outerwear.
- Equipment: Sells sports equipment such as bags, balls, and other accessories.
- Direct to Consumer (DTC): Operates Nike-owned retail stores and e-commerce platforms, selling directly to consumers.
Leadership and Structure
John Donahoe is the current President and CEO. Nike's organizational structure is a mix of functional departments (design, marketing, finance) and regional divisions (North America, EMEA, Asia Pacific).
Top Products and Market Share
Key Offerings
- Air Jordan: A popular line of basketball shoes and apparel, generating billions in revenue annually. Competitors include Adidas' basketball shoes and Under Armour's basketball line.
- Nike Air Max: A popular line of running shoes. Competitors include Adidas' Boost line, Brooks running shoes, and New Balance running shoes.
- Nike Apparel: Extensive range of athletic and lifestyle apparel. Competitors include Adidas, Under Armour, Lululemon, and Puma.
Market Dynamics
Industry Overview
The athletic apparel and footwear industry is highly competitive, driven by fashion trends, technological innovation, and celebrity endorsements. Growth is fueled by increasing health awareness and participation in sports and fitness activities globally.
Positioning
Nike is a market leader with a strong brand reputation and a focus on innovation and design. It benefits from its marketing prowess and celebrity endorsements.
Total Addressable Market (TAM)
The global sports apparel market is projected to reach hundreds of billions of dollars. Nike is well-positioned to capture a significant portion of this TAM through its brand strength and global reach.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive global distribution network
- Innovative product development
- Effective marketing campaigns
- Strong relationships with athletes and influencers
Weaknesses
- Dependence on footwear sales
- Exposure to fluctuations in currency exchange rates
- Potential supply chain disruptions
- Criticism regarding labor practices in developing countries
Opportunities
- Expansion into emerging markets
- Growth of the athleisure market
- Development of sustainable products
- Increased focus on digital sales channels
- Personalization of products and services
Threats
- Intense competition from other athletic brands
- Changing consumer preferences and fashion trends
- Economic downturns impacting consumer spending
- Trade disputes and tariffs
- Counterfeit products
Competitors and Market Share
Key Competitors
- ADDYY
- PUMSY
- UA
Competitive Landscape
Nike's advantages include brand recognition, innovation, and marketing. Disadvantages include potential supply chain vulnerabilities and criticisms of labor practices. Competitors like Adidas and Puma focus on design and sustainability.
Major Acquisitions
RTFKT
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: To expand Nike's presence in the digital world, including NFTs and virtual products.
Growth Trajectory and Initiatives
Historical Growth: Analysis can't be provided due to the lack of access to real-time, verifiable financial data.
Future Projections: Analysis can't be provided due to the lack of access to real-time, verifiable financial data.
Recent Initiatives: Focus on direct-to-consumer sales, digital transformation, sustainable manufacturing, and personalized product offerings.
Summary
Nike demonstrates a strong brand presence and solid market share. However, the company needs to continuously innovate and manage supply chain risks. Its direct-to-consumer strategy and digital initiatives are promising areas. Monitoring the evolving consumer preferences and competitive landscape is crucial.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is based on available data and estimates and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nike Inc
Exchange NYSE | Headquaters Beaverton, OR, United States | ||
IPO Launch date 1980-12-02 | CEO, President & Director Mr. Elliott J. Hill | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 77800 | Website https://www.nike.com |
Full time employees 77800 | Website https://www.nike.com | ||
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
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