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Upturn AI SWOT - About
NKE 
Nike Inc (NKE)
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Upturn Advisory Summary
07/11/2025: NKE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
41 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $75.71
1 Year Target Price $75.71
| 13 | Strong Buy |
| 6 | Buy |
| 20 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.17% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 110.14B USD | Price to earnings Ratio 34.59 | 1Y Target Price 75.71 |
Price to earnings Ratio 34.59 | 1Y Target Price 75.71 | ||
Volume (30-day avg) 41 | Beta 1.22 | 52 Weeks Range 51.93 - 89.11 | Updated Date 07/11/2025 |
52 Weeks Range 51.93 - 89.11 | Updated Date 07/11/2025 | ||
Dividends yield (FY) 2.25% | Basic EPS (TTM) 2.1 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-06-26 | When After Market | Estimate 0.12 | Actual 0.14 |
Profitability
Profit Margin 6.95% | Operating Margin (TTM) 2.89% |
Management Effectiveness
Return on Assets (TTM) 6.2% | Return on Equity (TTM) 23.29% |
Valuation
Trailing PE 34.59 | Forward PE 42.37 | Enterprise Value 112005410139 | Price to Sales(TTM) 2.38 |
Enterprise Value 112005410139 | Price to Sales(TTM) 2.38 | ||
Enterprise Value to Revenue 2.42 | Enterprise Value to EBITDA 30.26 | Shares Outstanding 1178099968 | Shares Floating 1160760035 |
Shares Outstanding 1178099968 | Shares Floating 1160760035 | ||
Percent Insiders 1.71 | Percent Institutions 86.32 |
Upturn AI SWOT
Nike Inc
Company Overview
History and Background
Nike Inc. was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, later becoming Nike in 1971. It evolved from distributing Japanese shoes to designing and manufacturing its own athletic footwear and apparel, becoming a global leader through innovative marketing and product development.
Core Business Areas
- Footwear: Designs, develops, and markets athletic and casual footwear for various sports and activities.
- Apparel: Offers a wide range of athletic and casual apparel, including shirts, shorts, pants, and outerwear.
- Equipment: Provides sports equipment such as bags, socks, protective gear, and other accessories.
- Direct-to-Consumer (DTC): Operates Nike-owned retail stores and online platforms, selling directly to consumers.
Leadership and Structure
John Donahoe is the current CEO. The organizational structure is based on geographical regions (North America, EMEA, Greater China, APLA) and global functions (product, marketing, operations).
Top Products and Market Share
Key Offerings
- Air Jordan: A popular basketball shoe line generating billions in revenue annually. Market share in basketball footwear is dominant. Competitors: Adidas, Puma, Under Armour.
- Air Max: A lifestyle shoe line known for its visible Air cushioning. Market share is significant within the lifestyle footwear category. Competitors: Adidas, New Balance, ASICS.
- Nike Apparel: Includes Dri-FIT technology apparel designed to keep athletes dry and comfortable. Significant revenue contribution. Competitors: Adidas, Lululemon, Under Armour.
- Nike Running: Running shoes and apparel for professional athletes. Has significant market share in the running shoe segment. Competitors: Brooks, ASICS, Saucony
Market Dynamics
Industry Overview
The athletic footwear and apparel industry is characterized by intense competition, evolving consumer preferences, and technological advancements in materials and design. The industry is experiencing growth driven by increasing health awareness and participation in sports.
Positioning
Nike Inc. is a market leader with a strong brand reputation, innovative products, and extensive distribution network. Its competitive advantages include brand recognition, product innovation, and marketing prowess.
Total Addressable Market (TAM)
The global sportswear market is estimated at hundreds of billions of USD. Nike is well-positioned to capture a significant portion of this TAM through its diverse product portfolio and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Innovative product development
- Extensive global distribution network
- Powerful marketing campaigns
- Loyal customer base
Weaknesses
- Dependence on footwear sales
- Exposure to currency fluctuations
- Supply chain vulnerabilities
- Negative publicity from labor practices
- DTC channel requires more operating expenses.
Opportunities
- Expanding into emerging markets
- Developing new product categories
- Leveraging digital technologies
- Enhancing sustainability initiatives
- Growing the women's apparel market
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Geopolitical risks
- Counterfeit products
Competitors and Market Share
Key Competitors
- ADDYY
- PUMSY
- UA
- LULU
Competitive Landscape
Nike has a strong brand and extensive reach, but faces intense competition from Adidas, Puma, and Under Armour. Each competitor possesses their own unique products for different demographics.
Major Acquisitions
RTFKT
- Year: 2021
- Acquisition Price (USD millions): Unavailable
- Strategic Rationale: To expand Nike's presence in the metaverse and digital collectibles space.
Growth Trajectory and Initiatives
Historical Growth: Nike has demonstrated significant growth over the past decades, driven by product innovation and global expansion.
Future Projections: Analyst projections suggest continued growth for Nike, driven by digital sales and international markets.
Recent Initiatives: Recent initiatives include investments in digital transformation, supply chain optimization, and sustainable product innovation.
Summary
Nike is a dominant player in the athletic apparel and footwear market, driven by its strong brand, innovative products, and marketing prowess. While the company faces stiff competition and external threats, its focus on digital transformation and sustainability positions it for future growth. Nike should continue to focus on sustainable operations to mitigate potential negative publicity. They need to make sure they keep investing in innovation and marketing to keep a competitive edge.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, Analyst reports, Industry publications, Market research reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change. Consult with a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nike Inc
Exchange NYSE | Headquaters Beaverton, OR, United States | ||
IPO Launch date 1980-12-02 | CEO, President & Director Mr. Elliott J. Hill | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees - | Website https://www.nike.com |
Full time employees - | Website https://www.nike.com | ||
NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the NIKE, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks; and operates digital platforms, including fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was founded in 1964 and is headquartered in Beaverton, Oregon.
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