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NKE logo NKE
Upturn stock ratingUpturn stock rating
NKE logo

Nike Inc (NKE)

Upturn stock ratingUpturn stock rating
$71.04
Last Close (24-hour delay)
Profit since last BUY13.12%
upturn advisory
Consider higher Upturn Star rating
BUY since 16 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

06/30/2025: NKE (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

41 Analysts rated it

Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.

1 Year Target Price $75.71

1 Year Target Price $75.71

Analysts Price Target For last 52 week
$75.71Target price
Low$51.93
Current$71.04
high$89.11

Analysis of Past Performance

Type Stock
Historic Profit -25.83%
Avg. Invested days 25
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 108.35B USD
Price to earnings Ratio 33.99
1Y Target Price 75.71
Price to earnings Ratio 33.99
1Y Target Price 75.71
Volume (30-day avg) 41
Beta 1.22
52 Weeks Range 51.93 - 89.11
Updated Date 07/1/2025
52 Weeks Range 51.93 - 89.11
Updated Date 07/1/2025
Dividends yield (FY) 2.25%
Basic EPS (TTM) 2.16

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-06-26
When After Market
Estimate 0.12
Actual 0.14

Profitability

Profit Margin 6.95%
Operating Margin (TTM) 2.89%

Management Effectiveness

Return on Assets (TTM) 6.2%
Return on Equity (TTM) 23.29%

Valuation

Trailing PE 33.99
Forward PE 35.59
Enterprise Value 106721364196
Price to Sales(TTM) 2.34
Enterprise Value 106721364196
Price to Sales(TTM) 2.34
Enterprise Value to Revenue 2.3
Enterprise Value to EBITDA 28.83
Shares Outstanding 1178099968
Shares Floating 1160760035
Shares Outstanding 1178099968
Shares Floating 1160760035
Percent Insiders 1.71
Percent Institutions 86.32

Analyst Ratings

Rating 5
Target Price 75.71
Buy 6
Strong Buy 13
Buy 6
Strong Buy 13
Hold 20
Sell 1
Strong Sell 1
Strong Sell 1

ai summary icon Upturn AI SWOT

Nike Inc

stock logo

Company Overview

overview logo History and Background

Nike Inc. was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight, later becoming Nike in 1971. It evolved from distributing Japanese shoes to designing and manufacturing its own athletic footwear and apparel, becoming a global leader through innovative marketing and product development.

business area logo Core Business Areas

  • Footwear: Designs, develops, and markets athletic and casual footwear for various sports and activities.
  • Apparel: Offers a wide range of athletic and casual apparel, including shirts, shorts, pants, and outerwear.
  • Equipment: Provides sports equipment such as bags, socks, protective gear, and other accessories.
  • Direct-to-Consumer (DTC): Operates Nike-owned retail stores and online platforms, selling directly to consumers.

leadership logo Leadership and Structure

John Donahoe is the current CEO. The organizational structure is based on geographical regions (North America, EMEA, Greater China, APLA) and global functions (product, marketing, operations).

Top Products and Market Share

overview logo Key Offerings

  • Air Jordan: A popular basketball shoe line generating billions in revenue annually. Market share in basketball footwear is dominant. Competitors: Adidas, Puma, Under Armour.
  • Air Max: A lifestyle shoe line known for its visible Air cushioning. Market share is significant within the lifestyle footwear category. Competitors: Adidas, New Balance, ASICS.
  • Nike Apparel: Includes Dri-FIT technology apparel designed to keep athletes dry and comfortable. Significant revenue contribution. Competitors: Adidas, Lululemon, Under Armour.
  • Nike Running: Running shoes and apparel for professional athletes. Has significant market share in the running shoe segment. Competitors: Brooks, ASICS, Saucony

Market Dynamics

industry overview logo Industry Overview

The athletic footwear and apparel industry is characterized by intense competition, evolving consumer preferences, and technological advancements in materials and design. The industry is experiencing growth driven by increasing health awareness and participation in sports.

Positioning

Nike Inc. is a market leader with a strong brand reputation, innovative products, and extensive distribution network. Its competitive advantages include brand recognition, product innovation, and marketing prowess.

Total Addressable Market (TAM)

The global sportswear market is estimated at hundreds of billions of USD. Nike is well-positioned to capture a significant portion of this TAM through its diverse product portfolio and global presence.

Upturn SWOT Analysis

Strengths

  • Strong brand reputation
  • Innovative product development
  • Extensive global distribution network
  • Powerful marketing campaigns
  • Loyal customer base

Weaknesses

  • Dependence on footwear sales
  • Exposure to currency fluctuations
  • Supply chain vulnerabilities
  • Negative publicity from labor practices
  • DTC channel requires more operating expenses.

Opportunities

  • Expanding into emerging markets
  • Developing new product categories
  • Leveraging digital technologies
  • Enhancing sustainability initiatives
  • Growing the women's apparel market

Threats

  • Intense competition
  • Changing consumer preferences
  • Economic downturns
  • Geopolitical risks
  • Counterfeit products

Competitors and Market Share

competitor logo Key Competitors

  • ADDYY
  • PUMSY
  • UA
  • LULU

Competitive Landscape

Nike has a strong brand and extensive reach, but faces intense competition from Adidas, Puma, and Under Armour. Each competitor possesses their own unique products for different demographics.

Major Acquisitions

RTFKT

  • Year: 2021
  • Acquisition Price (USD millions): Unavailable
  • Strategic Rationale: To expand Nike's presence in the metaverse and digital collectibles space.

Growth Trajectory and Initiatives

Historical Growth: Nike has demonstrated significant growth over the past decades, driven by product innovation and global expansion.

Future Projections: Analyst projections suggest continued growth for Nike, driven by digital sales and international markets.

Recent Initiatives: Recent initiatives include investments in digital transformation, supply chain optimization, and sustainable product innovation.

Summary

Nike is a dominant player in the athletic apparel and footwear market, driven by its strong brand, innovative products, and marketing prowess. While the company faces stiff competition and external threats, its focus on digital transformation and sustainability positions it for future growth. Nike should continue to focus on sustainable operations to mitigate potential negative publicity. They need to make sure they keep investing in innovation and marketing to keep a competitive edge.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings, Analyst reports, Industry publications, Market research reports

Disclaimers:

This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change. Consult with a financial professional before making investment decisions.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Nike Inc

Exchange NYSE
Headquaters Beaverton, OR, United States
IPO Launch date 1980-12-02
CEO, President & Director Mr. Elliott J. Hill
Sector Consumer Cyclical
Industry Footwear & Accessories
Full time employees -
Full time employees -

NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the NIKE, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks; and operates digital platforms, including fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was founded in 1964 and is headquartered in Beaverton, Oregon.