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Upturn AI SWOT - About
NKE 
Nike Inc (NKE)
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Upturn Advisory Summary
09/17/2025: NKE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
41 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $79.76
1 Year Target Price $79.76
| 13 | Strong Buy |
| 6 | Buy |
| 20 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.09% | Avg. Invested days 34 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 106.79B USD | Price to earnings Ratio 33.48 | 1Y Target Price 79.76 |
Price to earnings Ratio 33.48 | 1Y Target Price 79.76 | ||
Volume (30-day avg) 41 | Beta 1.24 | 52 Weeks Range 51.66 - 88.63 | Updated Date 09/17/2025 |
52 Weeks Range 51.66 - 88.63 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 2.16% | Basic EPS (TTM) 2.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.95% | Operating Margin (TTM) 2.89% |
Management Effectiveness
Return on Assets (TTM) 6.2% | Return on Equity (TTM) 23.29% |
Valuation
Trailing PE 33.48 | Forward PE 43.48 | Enterprise Value 109311729043 | Price to Sales(TTM) 2.31 |
Enterprise Value 109311729043 | Price to Sales(TTM) 2.31 | ||
Enterprise Value to Revenue 2.36 | Enterprise Value to EBITDA 24.24 | Shares Outstanding 1188015740 | Shares Floating 1170431248 |
Shares Outstanding 1188015740 | Shares Floating 1170431248 | ||
Percent Insiders 1.41 | Percent Institutions 84.33 |
Upturn AI SWOT
Nike Inc
Company Overview
History and Background
Nike Inc. was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. It officially became Nike, Inc. in 1971. Initially, the company distributed Japanese shoes but later transitioned to designing and manufacturing its own athletic footwear and apparel. Significant milestones include the introduction of the Air Max technology, endorsement deals with iconic athletes like Michael Jordan, and global expansion.
Core Business Areas
- Footwear: Nike's largest segment, encompassing athletic shoes for various sports and lifestyle purposes. Products include running shoes, basketball shoes, training shoes, and sneakers.
- Apparel: Offers a wide range of athletic and casual clothing, including t-shirts, shorts, pants, jackets, and hoodies. Focuses on performance apparel and lifestyle wear.
- Equipment: Provides sports equipment such as bags, socks, protective gear, and accessories for various sports and activities.
- Direct to Consumer: Nike also sells their items directly to consumers via their website and physical stores
Leadership and Structure
John Donahoe is the CEO of Nike Inc. The organizational structure includes functional departments (e.g., marketing, finance, operations) and product-specific teams. Nike operates through regional segments (North America, EMEA, Greater China, APLA) with global brand management.
Top Products and Market Share
Key Offerings
- Nike Air Max: Iconic line of running shoes known for its visible Air cushioning technology. Significant revenue contribution. The competitors for this product are Adidas Boost, New Balance Fresh Foam, and ASICS Gel.
- Nike Air Jordan: Basketball shoes endorsed by Michael Jordan. High brand value and significant revenue generation. The competitors for this product are Adidas, Puma, and Under Armour.
- Nike Apparel: Athletic and lifestyle apparel including t-shirts, shorts, hoodies and more. Significant revenue contribution. The competitors for this product are Lululemon, Adidas, Puma, and Under Armour.
Market Dynamics
Industry Overview
The athletic footwear and apparel industry is highly competitive and driven by trends, innovation, and brand recognition. The industry is seeing growth in athleisure wear and direct-to-consumer sales.
Positioning
Nike is a leading player in the athletic footwear and apparel industry with a strong brand image and innovative products. It competes primarily on brand strength, product innovation, and marketing prowess.
Total Addressable Market (TAM)
The global athletic footwear and apparel market is estimated to be worth hundreds of billions of dollars annually. Nike is well-positioned to capture a significant portion of this market due to its brand recognition and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Innovative product development
- Extensive marketing and endorsement deals
- Global distribution network
- Strong direct-to-consumer (DTC) channel
Weaknesses
- Dependence on celebrity endorsements
- Vulnerability to supply chain disruptions
- Potential for negative publicity from labor practices
- High price points compared to some competitors
Opportunities
- Expansion into emerging markets
- Growth in athleisure wear
- Increased focus on sustainability
- Development of personalized products and services
- Leveraging digital technologies and data analytics
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Counterfeit products
- Geopolitical instability
Competitors and Market Share
Key Competitors
- Adidas (ADS.DE)
- Puma (PUM.DE)
- Under Armour (UAA)
- Lululemon (LULU)
Competitive Landscape
Nike Inc has a strong brand image and is a market leader, but faces competition from Adidas, Puma, and Under Armour. Its competitive advantages include innovative products and endorsement deals. Disadvantages include potential vulnerabilities in supply chain management
Major Acquisitions
RTFKT
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Acquisition of RTFKT was intended to enhance Nike's digital capabilities and presence in the metaverse and NFTs.
Growth Trajectory and Initiatives
Historical Growth: Nike Inc has experienced significant growth over the past years, driven by product innovation, marketing investments, and global expansion. Growth rates may vary depending on economic conditions.
Future Projections: Future growth projections vary depending on analyst estimates. Key factors include continued innovation, expansion into new markets, and growth in the DTC channel.
Recent Initiatives: Recent strategic initiatives include increased investment in digital channels, sustainability initiatives, and product innovation.
Summary
Nike is a strong company with a powerful brand and a history of innovation. Its extensive marketing and global reach contribute to its market leadership. However, it must navigate increasing competition, potential supply chain vulnerabilities, and changing consumer preferences. Successful execution of digital initiatives and sustainability efforts will be crucial for continued growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Nike Investor Relations
- SEC Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nike Inc
Exchange NYSE | Headquaters Beaverton, OR, United States | ||
IPO Launch date 1980-12-02 | CEO, President & Director Mr. Elliott J. Hill | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 77800 | Website https://www.nike.com |
Full time employees 77800 | Website https://www.nike.com | ||
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
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