Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
NKE 
Nike Inc (NKE)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/14/2025: NKE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
41 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $77.97
1 Year Target Price $77.97
| 13 | Strong Buy |
| 6 | Buy |
| 20 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -20.24% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 113.68B USD | Price to earnings Ratio 35.63 | 1Y Target Price 77.97 |
Price to earnings Ratio 35.63 | 1Y Target Price 77.97 | ||
Volume (30-day avg) 41 | Beta 1.28 | 52 Weeks Range 51.93 - 89.11 | Updated Date 08/15/2025 |
52 Weeks Range 51.93 - 89.11 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 2.06% | Basic EPS (TTM) 2.16 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.95% | Operating Margin (TTM) 2.89% |
Management Effectiveness
Return on Assets (TTM) 6.2% | Return on Equity (TTM) 23.29% |
Valuation
Trailing PE 35.63 | Forward PE 44.44 | Enterprise Value 114687657753 | Price to Sales(TTM) 2.45 |
Enterprise Value 114687657753 | Price to Sales(TTM) 2.45 | ||
Enterprise Value to Revenue 2.48 | Enterprise Value to EBITDA 25.43 | Shares Outstanding 1188019968 | Shares Floating 1170416479 |
Shares Outstanding 1188019968 | Shares Floating 1170416479 | ||
Percent Insiders 1.41 | Percent Institutions 84.52 |
Upturn AI SWOT
Nike Inc
Company Overview
History and Background
Nike, Inc. was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. It officially became Nike, Inc. in 1971. Initially focused on distributing Japanese running shoes, Nike quickly developed its own designs and brand, becoming a global leader in athletic footwear, apparel, and equipment.
Core Business Areas
- Footwear: Designs, develops, and markets athletic footwear for various sports and recreational activities.
- Apparel: Offers a wide range of athletic apparel, including shirts, shorts, pants, jackets, and accessories.
- Equipment: Provides sports equipment such as bags, balls, and protective gear.
- Direct-to-Consumer (DTC): Operates retail stores and online platforms to sell products directly to consumers.
Leadership and Structure
John Donahoe is the President and CEO. The company is structured with various divisions focusing on different product categories, geographic regions, and functions such as marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Air Force 1: Iconic basketball shoe, a staple of sneaker culture. Competitors include Adidas Superstar, Puma Suede. Market share for classic sneakers is fragmented but Air Force 1 maintains high relevance.
- Air Max: Running shoe line with visible air cushioning technology. Competitors include Adidas Ultraboost, New Balance Fresh Foam. Accounts for a significant portion of Nike's footwear revenue.
- Jordan Brand: Basketball footwear and apparel line endorsed by Michael Jordan. Competitors include Adidas Basketball, Under Armour Basketball. Captures a large share of the basketball shoe market. Revenue varies depending on the year and styles produced.
Market Dynamics
Industry Overview
The athletic footwear and apparel industry is highly competitive and driven by innovation, fashion trends, and marketing. Growth is fueled by increasing participation in sports and fitness activities, as well as growing demand for athleisure wear.
Positioning
Nike is the leading player in the athletic footwear and apparel industry, known for its strong brand recognition, innovative products, and effective marketing. Its competitive advantages include its brand equity, design capabilities, and global distribution network.
Total Addressable Market (TAM)
The global sportswear market is expected to reach ~$588 billion by 2023. Nike is well-positioned to capture a significant portion of this market through its brand, innovation, and strategic initiatives.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Innovative Product Design
- Extensive Global Distribution Network
- Effective Marketing Campaigns
- Strong Financial Performance
Weaknesses
- Dependence on Overseas Manufacturing
- Exposure to Currency Fluctuations
- Potential Supply Chain Disruptions
- Premium Pricing May Limit Market Reach
- Controversies related to labor practices
Opportunities
- Expansion into Emerging Markets
- Growth of E-commerce
- Development of New Product Categories
- Increased Focus on Sustainability
- Leveraging Digital Technologies
Threats
- Intense Competition
- Changing Consumer Preferences
- Economic Downturns
- Geopolitical Risks
- Counterfeit Products
Competitors and Market Share
Key Competitors
- ADDYY
- PUMSY
- UA
- LULU
Competitive Landscape
Nike has advantages in brand recognition, marketing, and distribution. Competitors focus on innovation, niche markets, or lower pricing.
Major Acquisitions
RTFKT
- Year: 2021
- Acquisition Price (USD millions): Undisclosed
- Strategic Rationale: Acquisition of RTFKT, a virtual sneaker and collectibles company, reflects the increasing focus on the metaverse and digital assets.
Growth Trajectory and Initiatives
Historical Growth: Nike's historical growth has been driven by product innovation, market expansion, and brand building.
Future Projections: Analyst estimates suggest continued growth for Nike, driven by e-commerce, international expansion, and new product introductions.
Recent Initiatives: Recent initiatives include focusing on digital sales, investing in personalized shopping experiences, and promoting sustainable manufacturing practices.
Summary
Nike remains a dominant force in the athletic apparel industry, driven by its strong brand and innovative products. Direct-to-consumer initiatives are boosting profitability while overseas manufacturing presents ongoing risks. Competitive pressures and evolving consumer preferences require Nike to adapt constantly to maintain its market leadership position.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Financial News Outlets
Disclaimers:
Data is based on available information and is subject to change. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Nike Inc
Exchange NYSE | Headquaters Beaverton, OR, United States | ||
IPO Launch date 1980-12-02 | CEO, President & Director Mr. Elliott J. Hill | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 77800 | Website https://www.nike.com |
Full time employees 77800 | Website https://www.nike.com | ||
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic and casual footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities, as well as various plastic products to other manufacturers; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.