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Upturn AI Summary - About
Nike Inc(NKE)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for NKE
11/06/2026: NKE (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Nike is a global leader in the design and marketing of athletic footwear, apparel, and equipment. The company maintains a strong position in the industry, supported by legendary brand equity and a dominant roster of athlete endorsements. Its primary investment story centers on the shift toward a direct-to-consumer model and digital engagement to expand margins. However, Nike faces ongoing risks, including stiff competition from niche lifestyle brands, sensitivity to consumer spending habits, and the complexity of managing global supply chains. The stock may suit investors seeking long-term growth and stable dividend returns, provided they monitor the efficacy of the company’s digital strategy and its ability to maintain market relevance.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | Nike's historical ability to scale globally and innovate makes it a staple for growth-oriented portfolios. |
| Momentum investor | Strong fit while signal remains positive | The stock often responds strongly to positive trend shifts and innovation-driven sales growth. |
| Value investor | Mixed fit | Valuation can fluctuate, sometimes making it expensive compared to slower-growth peers. |
| Dividend investor | Strong fit | Consistent dividend growth and financial stability make it attractive for income-seeking investors. |
| Low-risk investor | Strong fit | Nike's global brand dominance provides a degree of stability compared to smaller, more volatile retail stocks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock is subject to broader market trends and shifts in consumer sentiment. |
| Valuation risk | Medium | Investors should be wary of paying high multiples during periods of slowing revenue growth. |
| Competition risk (Athletic Apparel) | Medium / high | Rising competition from specialized brands can squeeze market share in specific segments. |
| Business quality | Strong | Nike's high brand equity and operational scale are hallmarks of a quality franchise. |
| Dividend income | Low | Yield is generally lower than traditional income stocks, focusing more on growth. |
| Execution risk | Medium | The complexity of global operations and digital shifts requires precise management execution. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -23.61% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/06/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 57.32B USD | Price to earnings Ratio 18.55 | 1Y Target Price 36.42 |
Price to earnings Ratio 18.55 | 1Y Target Price 36.42 | ||
Volume (30-day avg) 36.0M shares | Beta 1.03 | 52 Weeks Range 31.97 - 67.36 | Updated Date 11/08/2026 |
52 Weeks Range 31.97 - 67.36 | Updated Date 11/08/2026 | ||
Dividends yield (FY) 4.15% | Basic EPS (TTM) 2.08 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Footwear | Performance and lifestyle sneakers, including Air Jordan and Nike Running. | The main driver of Nike's revenue, relying on consistent hits and brand power. |
| Apparel | Performance sportswear and lifestyle clothing items. | Complements footwear sales and benefits from the 'athleisure' trend. |
| Geography: North America | The primary revenue-generating region for the company. | A mature market where growth depends on brand strength and digital channel success. |
| Geography: Greater China | A key growth and strategic manufacturing market. | Important for long-term growth but subject to unique geopolitical and local competition risks. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 18.55 | Forward PE 32.15 | Enterprise Value 60.02B | Price to Sales(TTM) 1.25 |
Enterprise Value 60.02B | Price to Sales(TTM) 1.25 | ||
Enterprise Value to Revenue 1.31 | Enterprise Value to EBITDA 13.17 | Shares Outstanding 1.20B | Shares Floating 1.18B |
Shares Outstanding 1.20B | Shares Floating 1.18B | ||
Percent Insiders 1.95 | Percent Institutions 83.37 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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