Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Deckers Outdoor Corporation(DECK)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DECK
09/25/2026: DECK (1-star) is currently NOT-A-BUY. Pass it for now.
Deckers Outdoor Corporation is a premium footwear and apparel company known for its influential UGG and HOKA brands. The company has demonstrated success by shifting toward a direct-to-consumer model, which has driven strong margins and brand engagement. The primary investment story centers on the continued global expansion of HOKA and the sustained demand for premium lifestyle footwear. Key risks include intense competition from large athletic incumbents and the potential for shifts in consumer fashion trends. The stock may suit growth-oriented investors looking for brand momentum, though it carries volatility typical of high-growth retail brands. Investors should monitor quarterly growth rates for HOKA and the success of international market penetration.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company consistently delivers revenue and margin expansion driven by the rapid growth of the HOKA brand. |
| Momentum investor | Strong fit while signal remains positive | The stock often exhibits strong price momentum driven by favorable quarterly earnings beats and brand popularity. |
| Value investor | Mixed fit | The stock frequently trades at a premium multiple due to its growth profile, which may deter traditional value investors. |
| Dividend investor | Weak fit | Deckers does not pay a regular dividend as it prefers to reinvest capital into brand and operational growth. |
| Low-risk investor | Mixed fit | While the business quality is strong, the stock can experience significant volatility typical of high-growth consumer brands. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Growth stocks in the consumer sector are often sensitive to market sentiment and earnings expectations. |
| Valuation risk | Medium | High expectations are often priced into the stock, leaving little margin for error during earnings reports. |
| Competition risk (Athletic Footwear) | High | Intense competition from major players like Nike could pressure market share and pricing power. |
| Business quality | Strong | The company maintains high brand equity and strong operational margins, indicating a durable business model. |
| Dividend income | Low / none | Investors seeking immediate cash flow will not find it with this equity. |
| Execution risk | Medium | Maintaining rapid growth while scaling supply chains and international operations requires precise management. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 3.33% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 10.71B USD | Price to earnings Ratio 11.17 | 1Y Target Price 120.41 |
Price to earnings Ratio 11.17 | 1Y Target Price 120.41 | ||
Volume (30-day avg) 3.1M shares | Beta 1.15 | 52 Weeks Range 77.37 - 122.29 | Updated Date 09/26/2026 |
52 Weeks Range 77.37 - 122.29 | Updated Date 09/26/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 7.04 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Direct-to-Consumer (DTC) | Sales made through company-owned e-commerce sites and physical retail locations. | Higher profit margins and better consumer data direct from customers. |
| Wholesale | Sales to third-party retailers such as department stores and specialty athletic shops. | Provides broader market reach and brand awareness but at lower margins. |
| Geography: North America | Primary revenue generating region for both UGG and HOKA brands. | The bedrock of current earnings, though international growth is increasing. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 11.17 | Forward PE 10.65 | Enterprise Value 9.57B | Price to Sales(TTM) 1.94 |
Enterprise Value 9.57B | Price to Sales(TTM) 1.94 | ||
Enterprise Value to Revenue 1.73 | Enterprise Value to EBITDA 6.89 | Shares Outstanding 136.18M | Shares Floating 134.88M |
Shares Outstanding 136.18M | Shares Floating 134.88M | ||
Percent Insiders 0.71 | Percent Institutions 101.45 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Deckers Outdoor Corporation
Exchange NYSE | Headquarters Goleta, CA, United States | ||
IPO Launch date 1993-10-14 | CEO, President & Director Mr. Stefano Caroti | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 6000 | Website https://www.deckers.com |
Full time employees 6000 | Website https://www.deckers.com | ||
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers footwear, apparel, and accessories under the UGG brand; footwear, such as running, trail, hiking, fitness, and lifestyle shoes, as well as apparel and accessories under the HOKA brand; and sandals, shoes, and boots under the Teva brand name. It also provides a casual footwear fashion line under the Koolaburra brand name; and footwear products under the AHNU brand name. The company sells its products through domestic and international retailers, international distributors, and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.