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Upturn AI SWOT - About
DECK 
Deckers Outdoor Corporation (DECK)
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Upturn Advisory Summary
09/15/2025: DECK (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $129.61
1 Year Target Price $129.61
| 8 | Strong Buy |
| 4 | Buy |
| 12 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 38.6% | Avg. Invested days 43 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 17.58B USD | Price to earnings Ratio 18.2 | 1Y Target Price 129.61 |
Price to earnings Ratio 18.2 | 1Y Target Price 129.61 | ||
Volume (30-day avg) 24 | Beta 1.05 | 52 Weeks Range 93.72 - 223.98 | Updated Date 09/14/2025 |
52 Weeks Range 93.72 - 223.98 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 6.51 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 19.31% | Operating Margin (TTM) 17.14% |
Management Effectiveness
Return on Assets (TTM) 21.27% | Return on Equity (TTM) 43.58% |
Valuation
Trailing PE 18.2 | Forward PE 18.8 | Enterprise Value 16170343397 | Price to Sales(TTM) 3.43 |
Enterprise Value 16170343397 | Price to Sales(TTM) 3.43 | ||
Enterprise Value to Revenue 3.16 | Enterprise Value to EBITDA 11.97 | Shares Outstanding 148343008 | Shares Floating 147048324 |
Shares Outstanding 148343008 | Shares Floating 147048324 | ||
Percent Insiders 0.57 | Percent Institutions 100.83 |
Upturn AI SWOT
Deckers Outdoor Corporation
Company Overview
History and Background
Deckers Outdoor Corporation was founded in 1973. Initially focused on sandals, it grew through acquisitions, notably UGG in 1995, expanding into footwear and apparel.
Core Business Areas
- UGG: UGG offers premium footwear, apparel, and accessories known for comfort and style, primarily using sheepskin.
- HOKA: HOKA designs and markets performance footwear, apparel, and accessories, focusing on running, trail running, and outdoor activities.
- Teva: Teva produces sandals and footwear for outdoor and water activities.
- Sanuk: Sanuk offers casual footwear with a focus on unique designs and comfort.
- Other Brands: This segment includes other smaller brands owned by Deckers, and direct-to-consumer and wholesale distribution of brands
Leadership and Structure
Dave Powers serves as the CEO and President. The company has a functional organizational structure with departments like marketing, sales, product development, and operations.
Top Products and Market Share
Key Offerings
- UGG Classic Boot: UGG's signature sheepskin boot. Competitors include Bearpaw and Emu Australia. UGG holds a significant market share in the premium comfort footwear category. Revenue is significant, but specific boot revenue not publicly broken out.
- HOKA Clifton: HOKA's flagship running shoe known for cushioning and stability. Competitors include Brooks, Nike, and Adidas. HOKA's market share in performance running is substantial and growing, contributing significantly to Deckers revenue. Revenue is significant, but specific boot revenue not publicly broken out.
- Teva Hurricane Sandal: Teva's classic sport sandal. Competitors include Chaco and Keen. Revenue is significant, but specific boot revenue not publicly broken out.
Market Dynamics
Industry Overview
The footwear industry is competitive and influenced by fashion trends, economic conditions, and consumer preferences. Growth areas include performance footwear and direct-to-consumer sales.
Positioning
Deckers is positioned as a lifestyle and performance footwear company, emphasizing comfort, quality, and innovation. UGG dominates the comfort footwear segment. HOKA is a major player in the performance running segment.
Total Addressable Market (TAM)
The global footwear market is estimated to be over $300 billion. Deckers is well-positioned within the TAM with its diverse portfolio of brands targeting different segments of the market.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio (UGG, HOKA)
- Global distribution network
- Product innovation
- Strong direct-to-consumer channel
Weaknesses
- Dependence on UGG brand
- Seasonality of UGG sales
- Exposure to fashion trends
- Potential supply chain disruptions
Opportunities
- Expansion into new markets
- Further development of HOKA brand
- Increased focus on sustainability
- Growing e-commerce penetration
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Fluctuations in raw material costs
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- SKX
- CROX
Competitive Landscape
Deckers competes with major athletic and lifestyle footwear companies. Its advantage lies in its diverse brand portfolio and strong positions in specific market segments.
Major Acquisitions
Koolaburra
- Year: 2018
- Acquisition Price (USD millions): 0
- Strategic Rationale: To add a value-priced alternative to UGG, broadening their market reach. It was an internal acquisition to bring the licensing in-house.
Growth Trajectory and Initiatives
Historical Growth: Deckers has experienced significant growth in recent years, driven by the success of HOKA and sustained performance of UGG.
Future Projections: Analysts project continued revenue growth driven by HOKA's momentum and further international expansion.
Recent Initiatives: Recent initiatives include expanding HOKA's product line, investing in e-commerce, and focusing on sustainability.
Summary
Deckers Outdoor Corporation shows relative strength through its well-established brands, especially UGG and HOKA, with HOKA providing significant growth opportunities. The company needs to diversify and keep up with changing trends in order to mitigate the dependence on a single brand and seasonal variations. Competition remains intense, and Deckers must continue to innovate and navigate raw material costs to maintain profitability. Strategic acquisitions and global expansion efforts provide further avenues for growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, analyst reports, industry publications
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market share data is based on estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Deckers Outdoor Corporation
Exchange NYSE | Headquaters Goleta, CA, United States | ||
IPO Launch date 1993-10-14 | CEO, President & Director Mr. Stefano Caroti | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 5500 | Website https://www.deckers.com |
Full time employees 5500 | Website https://www.deckers.com | ||
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, such as running, trail, hiking, fitness, and lifestyle shoes, as well as apparel and accessories under the HOKA brand name; and sandals, shoes, and boots under the Teva brand name. It also provides a casual footwear fashion line under the Koolaburra brand name; and footwear products under the AHNU brand name. The company sells its products through domestic and international retailers, international distributors, and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.
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