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Upturn AI Summary - About
Deckers Outdoor Corporation(DECK)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DECK
10/23/2026: DECK (1-star) is currently NOT-A-BUY. Pass it for now.
Deckers Outdoor Corporation is a premium footwear and apparel company known for its core brands, UGG and HOKA. The company has a leading position in the lifestyle and performance running markets, historically delivering high margins through a robust direct-to-consumer distribution strategy. Its primary growth opportunity lies in the global expansion of HOKA as it scales in international markets. However, the company faces risks related to intense competition in athletic performance, seasonal revenue concentration, and macroeconomic impacts on consumer spending. Deckers is best suited for growth-oriented investors and should be monitored for brand momentum, margin stability, and successful international execution.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company demonstrates strong revenue growth, particularly through the HOKA brand expansion. |
| Momentum investor | Strong fit while signal remains positive | The stock often exhibits strong price momentum driven by consistent earnings beats and market share gains. |
| Value investor | Mixed fit | The stock frequently trades at a premium valuation due to its high growth profile, which may limit appeal for deep-value investors. |
| Dividend investor | Weak fit | Deckers does not currently pay a dividend, making it unsuitable for income-focused portfolios. |
| Low-risk investor | Weak fit | High growth stocks in the apparel sector are subject to significant market volatility and consumer sentiment shifts. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | High growth expectations can lead to sharp price fluctuations based on quarterly earnings reports. |
| Valuation risk | Medium / high | The stock often carries a high P/E multiple that requires sustained growth to justify. |
| Competition risk (Athletic Footwear) | High | Intense rivalry from established players like Nike and fast-growing brands like On Holding could impact market share. |
| Business quality | Strong | The company maintains strong brand moats and healthy margins through effective premium positioning. |
| Dividend income | Low / none | Investors receive no cash return from dividends. |
| Execution risk | Medium | Scaling a global brand requires careful inventory management and retail expansion that must be executed flawlessly. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 3.33% | Avg. Invested days 40 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.04B USD | Price to earnings Ratio 10.74 | 1Y Target Price 98.19 |
Price to earnings Ratio 10.74 | 1Y Target Price 98.19 | ||
Volume (30-day avg) 3.6M shares | Beta 1.12 | 52 Weeks Range 77.20 - 122.29 | Updated Date 10/25/2026 |
52 Weeks Range 77.20 - 122.29 | Updated Date 10/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 7.55 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| UGG Brand | Boots, slippers, and lifestyle apparel sold globally. | The reliable cash cow providing steady seasonal revenue. |
| HOKA Brand | Performance running and outdoor footwear. | The primary engine driving rapid growth and expansion. |
| Geography (North America) | Core market sales for all company brands. | The primary revenue driver, though international expansion is becoming significant. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-22 | When After Market | Estimate 1.82 | Actual 2.03 |
Profitability
Profit Margin 19% | Operating Margin (TTM) 23.2% |
Management Effectiveness
Return on Assets (TTM) 21.27% | Return on Equity (TTM) 44.27% |
Valuation
Trailing PE 10.74 | Forward PE 10.65 | Enterprise Value 9.72B | Price to Sales(TTM) 1.98 |
Enterprise Value 9.72B | Price to Sales(TTM) 1.98 | ||
Enterprise Value to Revenue 1.76 | Enterprise Value to EBITDA 7.01 | Shares Outstanding 136.18M | Shares Floating 133.53M |
Shares Outstanding 136.18M | Shares Floating 133.53M | ||
Percent Insiders 0.71 | Percent Institutions 102.14 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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