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Upturn AI SWOT - About
DECK 
Deckers Outdoor Corporation (DECK)
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Upturn Advisory Summary
08/13/2025: DECK (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $129.28
1 Year Target Price $129.28
| 8 | Strong Buy |
| 4 | Buy |
| 12 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 36.35% | Avg. Invested days 47 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/13/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.39B USD | Price to earnings Ratio 15.94 | 1Y Target Price 129.28 |
Price to earnings Ratio 15.94 | 1Y Target Price 129.28 | ||
Volume (30-day avg) 24 | Beta 0.99 | 52 Weeks Range 93.72 - 223.98 | Updated Date 08/12/2025 |
52 Weeks Range 93.72 - 223.98 | Updated Date 08/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 6.51 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-24 | When After Market | Estimate 0.6794 | Actual 0.93 |
Profitability
Profit Margin 19.31% | Operating Margin (TTM) 17.14% |
Management Effectiveness
Return on Assets (TTM) 21.27% | Return on Equity (TTM) 43.58% |
Valuation
Trailing PE 15.94 | Forward PE 16.23 | Enterprise Value 13495712580 | Price to Sales(TTM) 3 |
Enterprise Value 13495712580 | Price to Sales(TTM) 3 | ||
Enterprise Value to Revenue 2.63 | Enterprise Value to EBITDA 9.99 | Shares Outstanding 148343008 | Shares Floating 147471103 |
Shares Outstanding 148343008 | Shares Floating 147471103 | ||
Percent Insiders 0.5 | Percent Institutions 101.71 |
Upturn AI SWOT
Deckers Outdoor Corporation
Company Overview
History and Background
Deckers Outdoor Corporation was founded in 1973 by Doug Otto and Karl F. Lopker. Initially focused on flip-flops, it grew through acquisitions and the development of popular brands like UGG, Teva, and Hoka.
Core Business Areas
- UGG: UGG is Deckers' largest brand, known for its sheepskin boots and slippers. It offers footwear, apparel, and accessories.
- Hoka: Hoka designs and markets performance footwear for running, walking, and outdoor activities.
- Teva: Teva produces sandals and footwear for outdoor adventures and water sports.
- Other Brands: Includes Sanuk (sandals) and Koolaburra by UGG (affordable UGG-style footwear).
Leadership and Structure
Dave Powers is the CEO and President. The company has a board of directors and operates with a functional organizational structure, with departments like marketing, sales, operations, and finance.
Top Products and Market Share
Key Offerings
- UGG Classic Boot: Iconic sheepskin boot. Competitors include EMU Australia, Koolaburra by UGG, and other generic sheepskin boot brands. Market share for sheepskin boots is fragmented, but UGG holds a significant portion. Revenue is a substantial portion of Deckers' total revenue.
- Hoka Clifton: Popular running shoe known for its cushioning and lightweight design. Competitors include Brooks, Nike, Adidas, and ASICS. Hoka has grown substantially in the performance running market. Sales are a significant revenue driver for Deckers.
- Teva Hurricane XLT2: Classic sport sandal. Competitors include Chaco, Keen, and Birkenstock. Teva holds a strong position in the outdoor sandal market.
Market Dynamics
Industry Overview
The footwear industry is highly competitive and influenced by fashion trends, athletic performance demands, and consumer preferences for comfort and sustainability. It is large with a wide number of niche markets.
Positioning
Deckers Outdoor Corporation holds a unique position with its diverse portfolio of brands catering to different segments. UGG offers comfort and style, Hoka focuses on performance, and Teva offers outdoor functionality. This allows it to address diverse consumer demands.
Total Addressable Market (TAM)
The global footwear market is estimated to be hundreds of billions of dollars. Deckers is well positioned in this TAM. Hoka is expected to be one of the drivers in TAM revenue, along with the UGG brand, which holds a large market share in the sheepskin boot market.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio (UGG, Hoka, Teva)
- Global distribution network
- Innovation in footwear technology (Hoka)
- Established market presence
- Strong financial performance
Weaknesses
- High dependence on UGG brand
- Seasonality of UGG sales
- Exposure to fashion trends
- Potential supply chain disruptions
- Counterfeit products impacting brand perception
Opportunities
- Expansion into new geographic markets
- Product diversification beyond footwear
- Increased focus on sustainability
- Growth in e-commerce
- Partnerships and collaborations
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Fluctuations in raw material costs
- Geopolitical risks
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- SKX
- COLM
- VFC
Competitive Landscape
Deckers has a competitive advantage with its strong brand portfolio and diverse offerings. However, it faces intense competition from larger players with greater resources.
Major Acquisitions
Sanuk
- Year: 2011
- Acquisition Price (USD millions): 85
- Strategic Rationale: Expanded Deckers' product offerings into the sandal market.
Growth Trajectory and Initiatives
Historical Growth: Deckers has experienced substantial growth in recent years, driven by the success of Hoka and continued strength of UGG. Growth has been both organic and through strategic acquisitions.
Future Projections: Analyst project continued growth, driven by Hoka's expansion and UGG's sustained popularity. E-commerce and international markets are expected to be key growth drivers.
Recent Initiatives: Deckers has focused on expanding its direct-to-consumer (DTC) channels, investing in marketing and brand building, and improving its supply chain.
Summary
Deckers is a strong company with a diverse brand portfolio, driven by UGG and Hoka's success. They are innovating and expanding. Seasonality of UGG and intense competition pose challenges. Overall, it is very strong for now.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis
- Financial news sources
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions are always changing and can easily make the above obsolete very quickly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Deckers Outdoor Corporation
Exchange NYSE | Headquaters Goleta, CA, United States | ||
IPO Launch date 1993-10-14 | CEO, President & Director Mr. Stefano Caroti | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 5500 | Website https://www.deckers.com |
Full time employees 5500 | Website https://www.deckers.com | ||
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, such as running, trail, hiking, fitness, and lifestyle shoes, as well as apparel and accessories under the HOKA brand name; and sandals, shoes, and boots under the Teva brand name. It also provides a casual footwear fashion line under the Koolaburra brand name; and footwear products under the AHNU brand name. The company sells its products through domestic and international retailers, international distributors, and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.
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