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Upturn AI SWOT - About
DECK 
Deckers Outdoor Corporation (DECK)
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Upturn Advisory Summary
10/17/2025: DECK (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $126.54
1 Year Target Price $126.54
| 8 | Strong Buy |
| 4 | Buy |
| 12 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 23.61% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 14.81B USD | Price to earnings Ratio 15.33 | 1Y Target Price 126.54 |
Price to earnings Ratio 15.33 | 1Y Target Price 126.54 | ||
Volume (30-day avg) 24 | Beta 1.05 | 52 Weeks Range 93.72 - 223.98 | Updated Date 10/17/2025 |
52 Weeks Range 93.72 - 223.98 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 6.51 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-10-23 | When - | Estimate 1.58 | Actual - |
Profitability
Profit Margin 19.31% | Operating Margin (TTM) 17.14% |
Management Effectiveness
Return on Assets (TTM) 21.27% | Return on Equity (TTM) 43.58% |
Valuation
Trailing PE 15.33 | Forward PE 16.45 | Enterprise Value 13989695975 | Price to Sales(TTM) 2.89 |
Enterprise Value 13989695975 | Price to Sales(TTM) 2.89 | ||
Enterprise Value to Revenue 2.73 | Enterprise Value to EBITDA 10.35 | Shares Outstanding 148343362 | Shares Floating 147048324 |
Shares Outstanding 148343362 | Shares Floating 147048324 | ||
Percent Insiders 0.57 | Percent Institutions 99.66 |
Upturn AI SWOT
Deckers Outdoor Corporation
Company Overview
History and Background
Deckers Outdoor Corporation was founded in 1973. Initially focused on sandals, it grew through acquisitions and the development of brands like UGG and Hoka.
Core Business Areas
- UGG: UGG is a footwear, apparel, and accessories brand known for its sheepskin boots and comfortable casual wear.
- Hoka: Hoka is a performance footwear brand focused on running, trail running, and outdoor activities, known for its maximalist cushioning.
- Teva: Teva is a sandal and footwear brand designed for outdoor and water activities.
- Sanuk: Sanuk creates innovative and comfortable footwear, blending casual style with unique designs.
Leadership and Structure
The CEO of Deckers Outdoor Corporation is Dave Powers. The company operates with a brand-centric structure, managing each brand division independently.
Top Products and Market Share
Key Offerings
- UGG Classic Boot: UGG's classic sheepskin boot, a popular comfort footwear choice. Competitors include Emu Australia and Koolaburra by UGG. Difficult to determine exact market share, but UGG remains a dominant player in the sheepskin boot market, generating significant revenue for Deckers, estimated to be over $1 billion annually.
- Hoka Clifton: Hoka Clifton running shoe, favored for its cushioning and light weight. Competitors include Brooks, ASICS, and New Balance. Hoka's market share in the performance running shoe category is growing rapidly. Estimated market share to be approximately 7-9% of performance running shoe market, generating hundreds of millions in revenue.
- Teva Hurricane Sandal: Teva's iconic sport sandal designed for outdoor use. Competitors include Chaco and Keen. Revenue for the Teva brand is significant but less than UGG and Hoka. Specific market share data is less readily available. Revenue in the hundreds of millions.
Market Dynamics
Industry Overview
The footwear and apparel industry is competitive and dynamic, influenced by trends, consumer preferences, and technological advancements. The performance footwear segment is experiencing strong growth.
Positioning
Deckers holds a strong position in the comfort and performance footwear categories. Its competitive advantages include brand recognition, product innovation, and a diversified portfolio.
Total Addressable Market (TAM)
The global footwear market is estimated to be over $300 billion. Deckers is positioned to capture a larger share of the market through its core brands and expanding product lines.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio (UGG, Hoka, Teva)
- Innovative product design
- Effective marketing strategies
- Diversified distribution channels
- Strong financial performance
Weaknesses
- Reliance on a few key brands (UGG)
- Seasonality of UGG sales
- Potential for fashion trend changes impacting brand appeal
- Dependence on raw material prices
Opportunities
- Expansion into new product categories
- Growth in international markets
- Increased focus on sustainability
- Leveraging e-commerce and digital marketing
- Expanding collaborations and partnerships
Threats
- Increased competition
- Economic downturns impacting consumer spending
- Fluctuations in currency exchange rates
- Changes in fashion trends and consumer preferences
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- SKX
- COLM
Competitive Landscape
Deckers competes effectively through its strong brand portfolio, product innovation, and marketing prowess. However, it faces competition from larger players with greater resources. The relative sizes of the market share comparison are rough estimates
Major Acquisitions
Sanuk
- Year: 2011
- Acquisition Price (USD millions): 85
- Strategic Rationale: Expanded Deckers' footwear portfolio into casual and lifestyle segment.
Growth Trajectory and Initiatives
Historical Growth: Deckers has experienced significant growth over the past decade, driven by brand diversification and effective marketing.
Future Projections: Analysts project continued revenue and earnings growth for Deckers, supported by the expansion of Hoka and UGG into new markets and product categories.
Recent Initiatives: Recent initiatives include expanding Hoka's retail footprint, investing in digital marketing, and focusing on sustainability.
Summary
Deckers Outdoor Corporation is a strong company with a diversified brand portfolio anchored by UGG and Hoka. The company has experienced significant growth and profitability. While reliance on UGG remains a risk, the growth of Hoka provides diversification. Deckers must watch out for increased competition and changing consumer preferences.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings, Market Research Reports, Analyst Estimates, Company Website
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice. Market share data is approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Deckers Outdoor Corporation
Exchange NYSE | Headquaters Goleta, CA, United States | ||
IPO Launch date 1993-10-14 | CEO, President & Director Mr. Stefano Caroti | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 5500 | Website https://www.deckers.com |
Full time employees 5500 | Website https://www.deckers.com | ||
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, such as running, trail, hiking, fitness, and lifestyle shoes, as well as apparel and accessories under the HOKA brand name; and sandals, shoes, and boots under the Teva brand name. It also provides a casual footwear fashion line under the Koolaburra brand name; and footwear products under the AHNU brand name. The company sells its products through domestic and international retailers, international distributors, and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.
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