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DECK logo DECK
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Deckers Outdoor Corporation (DECK)

Upturn stock ratingUpturn stock rating
$118.14
Last Close (24-hour delay)
Profit since last BUY1.21%
upturn advisory
Consider higher Upturn Star rating
BUY since 2 days
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Upturn Advisory Summary

08/28/2025: DECK (2-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

rating

24 Analysts rated it

Well-followed company, solid analyst reports, reliable data for confident investing.

1 Year Target Price $129.28

1 Year Target Price $129.28

Analysts Price Target For last 52 week
$129.28 Target price
52w Low $93.72
Current$118.14
52w High $223.98

Analysis of Past Performance

Type Stock
Historic Profit 37.99%
Avg. Invested days 41
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 17.53B USD
Price to earnings Ratio 18.15
1Y Target Price 129.28
Price to earnings Ratio 18.15
1Y Target Price 129.28
Volume (30-day avg) 24
Beta 0.99
52 Weeks Range 93.72 - 223.98
Updated Date 08/28/2025
52 Weeks Range 93.72 - 223.98
Updated Date 08/28/2025
Dividends yield (FY) -
Basic EPS (TTM) 6.51

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 19.31%
Operating Margin (TTM) 17.14%

Management Effectiveness

Return on Assets (TTM) 21.27%
Return on Equity (TTM) 43.58%

Valuation

Trailing PE 18.15
Forward PE 19.08
Enterprise Value 16116939786
Price to Sales(TTM) 3.42
Enterprise Value 16116939786
Price to Sales(TTM) 3.42
Enterprise Value to Revenue 3.14
Enterprise Value to EBITDA 11.93
Shares Outstanding 148343008
Shares Floating 147063159
Shares Outstanding 148343008
Shares Floating 147063159
Percent Insiders 0.57
Percent Institutions 101.01

ai summary icon Upturn AI SWOT

Deckers Outdoor Corporation

stock logo

Company Overview

overview logo History and Background

Deckers Outdoor Corporation was founded in 1973 by Doug Otto and Karl F. Lopker. Initially focused on flip-flops, it grew through acquisitions and the development of popular brands like UGG, Teva, and Hoka.

business area logo Core Business Areas

  • UGG: UGG is Deckers' largest brand, known for its sheepskin boots and slippers. It offers footwear, apparel, and accessories.
  • Hoka: Hoka designs and markets performance footwear for running, walking, and outdoor activities.
  • Teva: Teva produces sandals and footwear for outdoor adventures and water sports.
  • Other Brands: Includes Sanuk (sandals) and Koolaburra by UGG (affordable UGG-style footwear).

leadership logo Leadership and Structure

Dave Powers is the CEO and President. The company has a board of directors and operates with a functional organizational structure, with departments like marketing, sales, operations, and finance.

Top Products and Market Share

overview logo Key Offerings

  • UGG Classic Boot: Iconic sheepskin boot. Competitors include EMU Australia, Koolaburra by UGG, and other generic sheepskin boot brands. Market share for sheepskin boots is fragmented, but UGG holds a significant portion. Revenue is a substantial portion of Deckers' total revenue.
  • Hoka Clifton: Popular running shoe known for its cushioning and lightweight design. Competitors include Brooks, Nike, Adidas, and ASICS. Hoka has grown substantially in the performance running market. Sales are a significant revenue driver for Deckers.
  • Teva Hurricane XLT2: Classic sport sandal. Competitors include Chaco, Keen, and Birkenstock. Teva holds a strong position in the outdoor sandal market.

Market Dynamics

industry overview logo Industry Overview

The footwear industry is highly competitive and influenced by fashion trends, athletic performance demands, and consumer preferences for comfort and sustainability. It is large with a wide number of niche markets.

Positioning

Deckers Outdoor Corporation holds a unique position with its diverse portfolio of brands catering to different segments. UGG offers comfort and style, Hoka focuses on performance, and Teva offers outdoor functionality. This allows it to address diverse consumer demands.

Total Addressable Market (TAM)

The global footwear market is estimated to be hundreds of billions of dollars. Deckers is well positioned in this TAM. Hoka is expected to be one of the drivers in TAM revenue, along with the UGG brand, which holds a large market share in the sheepskin boot market.

Upturn SWOT Analysis

Strengths

  • Strong brand portfolio (UGG, Hoka, Teva)
  • Global distribution network
  • Innovation in footwear technology (Hoka)
  • Established market presence
  • Strong financial performance

Weaknesses

  • High dependence on UGG brand
  • Seasonality of UGG sales
  • Exposure to fashion trends
  • Potential supply chain disruptions
  • Counterfeit products impacting brand perception

Opportunities

  • Expansion into new geographic markets
  • Product diversification beyond footwear
  • Increased focus on sustainability
  • Growth in e-commerce
  • Partnerships and collaborations

Threats

  • Intense competition
  • Changing consumer preferences
  • Economic downturns
  • Fluctuations in raw material costs
  • Geopolitical risks

Competitors and Market Share

competitor logo Key Competitors

  • NKE
  • ADDYY
  • SKX
  • COLM
  • VFC

Competitive Landscape

Deckers has a competitive advantage with its strong brand portfolio and diverse offerings. However, it faces intense competition from larger players with greater resources.

Major Acquisitions

Sanuk

  • Year: 2011
  • Acquisition Price (USD millions): 85
  • Strategic Rationale: Expanded Deckers' product offerings into the sandal market.

Growth Trajectory and Initiatives

Historical Growth: Deckers has experienced substantial growth in recent years, driven by the success of Hoka and continued strength of UGG. Growth has been both organic and through strategic acquisitions.

Future Projections: Analyst project continued growth, driven by Hoka's expansion and UGG's sustained popularity. E-commerce and international markets are expected to be key growth drivers.

Recent Initiatives: Deckers has focused on expanding its direct-to-consumer (DTC) channels, investing in marketing and brand building, and improving its supply chain.

Summary

Deckers is a strong company with a diverse brand portfolio, driven by UGG and Hoka's success. They are innovating and expanding. Seasonality of UGG and intense competition pose challenges. Overall, it is very strong for now.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company reports
  • Industry analysis
  • Financial news sources

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market conditions are always changing and can easily make the above obsolete very quickly.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Deckers Outdoor Corporation

Exchange NYSE
Headquaters Goleta, CA, United States
IPO Launch date 1993-10-14
CEO, President & Director Mr. Stefano Caroti
Sector Consumer Cyclical
Industry Footwear & Accessories
Full time employees 5500
Full time employees 5500

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, such as running, trail, hiking, fitness, and lifestyle shoes, as well as apparel and accessories under the HOKA brand name; and sandals, shoes, and boots under the Teva brand name. It also provides a casual footwear fashion line under the Koolaburra brand name; and footwear products under the AHNU brand name. The company sells its products through domestic and international retailers, international distributors, and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.