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DECK 
Deckers Outdoor Corporation (DECK)
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Upturn Advisory Summary
12/26/2025: DECK (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $111.4
1 Year Target Price $111.4
| 8 | Strong Buy |
| 4 | Buy |
| 12 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 25.91% | Avg. Invested days 40 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 12/26/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.29B USD | Price to earnings Ratio 15.32 | 1Y Target Price 111.4 |
Price to earnings Ratio 15.32 | 1Y Target Price 111.4 | ||
Volume (30-day avg) 24 | Beta 1.19 | 52 Weeks Range 78.91 - 223.98 | Updated Date 12/27/2025 |
52 Weeks Range 78.91 - 223.98 | Updated Date 12/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 6.73 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 19.36% | Operating Margin (TTM) 22.82% |
Management Effectiveness
Return on Assets (TTM) 21.53% | Return on Equity (TTM) 43.31% |
Valuation
Trailing PE 15.32 | Forward PE 14.95 | Enterprise Value 13961027833 | Price to Sales(TTM) 2.92 |
Enterprise Value 13961027833 | Price to Sales(TTM) 2.92 | ||
Enterprise Value to Revenue 2.66 | Enterprise Value to EBITDA 10.14 | Shares Outstanding 145744833 | Shares Floating 144468108 |
Shares Outstanding 145744833 | Shares Floating 144468108 | ||
Percent Insiders 0.58 | Percent Institutions 99.2 |
Upturn AI SWOT
Deckers Outdoor Corporation
Company Overview
History and Background
Deckers Outdoor Corporation was founded in 1973 by Doug Otto and Mark Pasin. Initially focused on sandals, the company evolved to become a leading global designer, producer, and marketer of innovative footwear, apparel, and accessories. Key milestones include the acquisition of the UGG brand in 1995, which became its flagship product, and the subsequent expansion into other popular brands like Teva, Sanuk, and Hoka One One. The company has transitioned from a small sandal maker to a multi-brand powerhouse in the active lifestyle and performance footwear sectors.
Core Business Areas
- UGG: The UGG brand is renowned for its sheepskin boots and has expanded to include a wide range of footwear, loungewear, and accessories, emphasizing comfort and casual luxury. It is the largest revenue-generating segment.
- Hoka: Hoka One One (now primarily Hoka) is a performance running shoe brand known for its maximalist cushioning and innovative designs, catering to both elite athletes and everyday runners. It has experienced rapid growth.
- Teva: Teva is an iconic outdoor brand famous for its sport sandals, offering durable and versatile footwear for outdoor adventures and everyday wear.
- Sanuk: Sanuk offers casual footwear with a focus on comfort and fun, often incorporating unique materials and designs.
- Koolaburra by UGG: This brand offers more fashion-forward and accessible footwear options inspired by the UGG aesthetic.
Leadership and Structure
Deckers Outdoor Corporation is led by a management team comprising a Chief Executive Officer (CEO), Chief Financial Officer (CFO), and heads of various brand divisions, operations, and marketing. The company operates with a decentralized brand management structure, allowing each brand to maintain its distinct identity and market strategy while benefiting from the parent company's resources and infrastructure.
Top Products and Market Share
Key Offerings
- UGG Boots: Iconic sheepskin boots known for comfort and warmth. Competitors include Bearpaw, Sorel, and other casual footwear brands. Significant revenue driver for Deckers.
- Hoka Running Shoes: Performance running shoes with distinctive cushioning and design. Competitors include Brooks, Asics, Saucony, and Nike. Rapidly growing segment.
- Teva Sport Sandals: Durable and versatile sandals for outdoor activities. Competitors include Chaco, Keen, and other outdoor footwear brands.
- Sanuk Casual Footwear: Comfort-focused casual shoes and sandals. Competitors include Crocs, Skechers, and other casual footwear brands.
Market Dynamics
Industry Overview
Deckers Outdoor Corporation operates within the global footwear and apparel industry, which is highly competitive and influenced by consumer trends, economic conditions, and evolving lifestyle preferences. The market segments include athletic footwear, outdoor footwear, and casual lifestyle footwear. The increasing consumer interest in health and wellness, outdoor activities, and athleisure wear positively impacts the industry.
Positioning
Deckers Outdoor Corporation is positioned as a leading global company with a portfolio of strong, differentiated brands that cater to distinct consumer needs within the active lifestyle and performance footwear markets. Its competitive advantages include brand loyalty, product innovation, direct-to-consumer (DTC) capabilities, and a diversified product offering.
Total Addressable Market (TAM)
The global footwear market is estimated to be worth hundreds of billions of dollars. Deckers Outdoor Corporation's TAM is concentrated within the athletic, outdoor, and casual footwear segments. The company is a significant player in these segments, particularly in its core markets, and aims to capture a larger share through brand expansion and innovation.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio with high consumer recognition (UGG, Hoka, Teva).
- Successful brand diversification, reducing reliance on a single product line.
- Growing direct-to-consumer (DTC) channel, enhancing margins and customer relationships.
- Product innovation and performance-driven offerings, particularly in the Hoka brand.
- Established global distribution network.
Weaknesses
- Dependence on the performance of key brands, especially UGG.
- Vulnerability to fashion trends and seasonality for certain products.
- Competition from larger, more diversified apparel and footwear companies.
- Potential supply chain disruptions affecting production and delivery.
Opportunities
- Continued growth of the performance running and outdoor athletic markets.
- Expansion into emerging international markets.
- Leveraging e-commerce and digital marketing to reach a wider audience.
- Potential for further brand acquisitions to broaden the portfolio.
- Growing consumer demand for sustainable and eco-friendly products.
Threats
- Intense competition and price pressures from established and new entrants.
- Economic downturns impacting consumer discretionary spending.
- Changes in consumer preferences and fashion trends.
- Currency fluctuations and geopolitical risks affecting international operations.
- Increasing regulatory scrutiny on environmental and labor practices.
Competitors and Market Share
Key Competitors
- Nike Inc. (NKE)
- Adidas AG (ADS.DE)
- Skechers U.S.A., Inc. (SKX)
- Columbia Sportswear Company (COLM)
- VF Corporation (VFC)
Competitive Landscape
Deckers holds a strong position in niche and premium segments of the footwear market. While larger competitors like Nike and Adidas dominate overall athletic wear, Deckers excels in its specialized areas. Its advantage lies in the strong brand equity and dedicated customer base for UGG and Hoka, allowing for premium pricing and higher margins compared to some competitors. However, it faces challenges from the sheer scale and marketing power of global giants.
Major Acquisitions
Hoka One One
- Year: 2013
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to enter and capitalize on the rapidly growing performance running shoe market with an innovative and well-regarded brand.
Sanuk
- Year: 2011
- Acquisition Price (USD millions): 110
- Strategic Rationale: Acquired to diversify the company's casual footwear offerings and reach a broader consumer base interested in comfortable and unique casual shoes.
Koolaburra by UGG
- Year: 2015
- Acquisition Price (USD millions):
- Strategic Rationale: Acquired to expand the UGG brand's reach into more fashion-forward and accessible price points, catering to a younger demographic and broader market.
Growth Trajectory and Initiatives
Historical Growth: Deckers has experienced significant historical growth, particularly in the last decade, driven by the resurgence and expansion of UGG and the meteoric rise of Hoka. Organic growth has been complemented by strategic brand management and market penetration.
Future Projections: Analysts project continued revenue and earnings growth for Deckers Outdoor Corporation, driven by ongoing demand for its core brands, expansion into new product categories, and increasing DTC sales. The Hoka brand is expected to be a primary growth engine.
Recent Initiatives: Recent initiatives include expanding the Hoka product line into new sports and lifestyle segments, investing in DTC infrastructure and digital capabilities, focusing on sustainability across its brands, and exploring international market expansion opportunities.
Summary
Deckers Outdoor Corporation is a robust company with a strong portfolio of lifestyle and performance brands, notably UGG and Hoka. Its strategic focus on brand building, product innovation, and expanding direct-to-consumer channels has led to impressive growth and profitability. The company is well-positioned to capitalize on the growing demand for comfortable and performance-oriented footwear. However, it must remain vigilant against intense competition and evolving consumer trends to sustain its upward trajectory.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Deckers Outdoor Corporation Investor Relations
- SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Bloomberg, Wall Street Journal)
- Market Research Reports
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Data presented is based on publicly available information and may not be exhaustive or perfectly accurate. Past performance is not indicative of future results. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Deckers Outdoor Corporation
Exchange NYSE | Headquaters Goleta, CA, United States | ||
IPO Launch date 1993-10-14 | CEO, President & Director Mr. Stefano Caroti | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 5500 | Website https://www.deckers.com |
Full time employees 5500 | Website https://www.deckers.com | ||
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, such as running, trail, hiking, fitness, and lifestyle shoes, as well as apparel and accessories under the HOKA brand name; and sandals, shoes, and boots under the Teva brand name. It also provides a casual footwear fashion line under the Koolaburra brand name; and footwear products under the AHNU brand name. The company sells its products through domestic and international retailers, international distributors, and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.
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