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Upturn AI SWOT - About
DECK 
Deckers Outdoor Corporation (DECK)
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Upturn Advisory Summary
07/09/2025: DECK (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
24 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $127.32
1 Year Target Price $127.32
| 8 | Strong Buy |
| 4 | Buy |
| 12 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 36.35% | Avg. Invested days 47 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/09/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.80B USD | Price to earnings Ratio 16.69 | 1Y Target Price 127.32 |
Price to earnings Ratio 16.69 | 1Y Target Price 127.32 | ||
Volume (30-day avg) 24 | Beta 1.02 | 52 Weeks Range 93.72 - 223.98 | Updated Date 07/8/2025 |
52 Weeks Range 93.72 - 223.98 | Updated Date 07/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 6.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 19.38% | Operating Margin (TTM) 17.44% |
Management Effectiveness
Return on Assets (TTM) 22.06% | Return on Equity (TTM) 41.82% |
Valuation
Trailing PE 16.69 | Forward PE 17.54 | Enterprise Value 14190630781 | Price to Sales(TTM) 3.17 |
Enterprise Value 14190630781 | Price to Sales(TTM) 3.17 | ||
Enterprise Value to Revenue 2.85 | Enterprise Value to EBITDA 10.79 | Shares Outstanding 149436000 | Shares Floating 148358442 |
Shares Outstanding 149436000 | Shares Floating 148358442 | ||
Percent Insiders 0.48 | Percent Institutions 101.94 |
Upturn AI SWOT
Deckers Outdoor Corporation
Company Overview
History and Background
Deckers Outdoor Corporation was founded in 1973. Initially focused on flip-flops, the company expanded into performance footwear and acquired UGG in 1995, which became its flagship brand. It has since diversified through strategic acquisitions and brand development.
Core Business Areas
- UGG: UGG is Deckers' largest brand, known for its sheepskin boots, slippers, and casual footwear. It targets a broad consumer base with a focus on comfort and style.
- HOKA: HOKA is a performance footwear brand focused on running and outdoor activities. It's known for its maximalist cushioning and innovative designs, appealing to athletes and outdoor enthusiasts.
- Teva: Teva specializes in outdoor sandals and footwear, designed for water activities and hiking. Known for durability and functionality.
- Sanuk: Sanuk offers casual footwear, known for its unique and comfortable designs. This brand target consumers looking for comfortable and stylish footwear.
Leadership and Structure
Dave Powers is the CEO and President. The company operates with a brand-focused organizational structure, with dedicated teams for each major brand.
Top Products and Market Share
Key Offerings
- UGG Classic Boot: The UGG Classic Boot is Deckers' signature product. The UGG brand held a 2.8% market share of the global apparel market (including footwear) in 2022. Competitors include EMU Australia, Koolaburra by UGG, Bearpaw.
- HOKA Clifton: The HOKA Clifton is a popular running shoe known for its cushioning. HOKA had 2.2% market share of the global footwear market in 2023. Competitors include Nike, Adidas, Brooks, ASICS.
- Teva Hurricane XLT2: Teva Hurricane XLT2 is a popular outdoor sandal. Exact market share data is difficult to find due to the fragmented sandal market. Competitors include Chaco, Keen, Birkenstock.
Market Dynamics
Industry Overview
The footwear industry is large and competitive, driven by fashion trends, technological innovation, and consumer preferences for comfort and performance. Growth is influenced by e-commerce, athleisure trends, and outdoor recreation.
Positioning
Deckers is positioned as a premium footwear company with a portfolio of diverse brands catering to different consumer segments. Its competitive advantages include brand recognition (UGG, HOKA), innovative product design, and a strong omnichannel distribution network.
Total Addressable Market (TAM)
The global footwear market is estimated to be around $400 billion. Deckers is well-positioned to capture a significant portion of this market, especially in the performance and casual footwear segments. Deckers' current revenue is a small percentage of TAM, suggesting significant growth potential.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio (UGG, HOKA, Teva)
- Innovative product design
- Effective omnichannel distribution
- Strong financial performance and cash flow
- Growing HOKA Brand
Weaknesses
- UGG brand cyclicality and dependence on weather trends
- Potential supply chain disruptions
- Exposure to fashion and consumer preference changes
- High marketing expenses
- Inventory Management
Opportunities
- Expansion into new markets (international growth)
- Product diversification (apparel, accessories)
- E-commerce growth and digital marketing
- Strategic acquisitions and partnerships
- Increased focus on sustainability
Threats
- Intense competition in the footwear industry
- Economic downturns and consumer spending habits
- Changes in fashion trends and consumer preferences
- Raw material price fluctuations
- Tariffs and trade restrictions
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- SKX
- COLM
Competitive Landscape
Deckers competes with major footwear and apparel companies. Its advantages include a diverse brand portfolio, strong brand recognition, and innovative product designs. Disadvantages include potential supply chain vulnerabilities and reliance on weather patterns.
Major Acquisitions
Sanuk
- Year: 2011
- Acquisition Price (USD millions): 84.9
- Strategic Rationale: Expanded Deckers' portfolio into the casual footwear market, adding a unique and comfortable brand to its offerings.
Growth Trajectory and Initiatives
Historical Growth: Deckers has experienced significant growth driven by the popularity of UGG and HOKA brands and effective marketing strategies.
Future Projections: Analysts project continued revenue growth driven by international expansion, product innovation, and e-commerce growth. Revenue growth is expected to be around 10-15% annually for the next 3-5 years.
Recent Initiatives: Recent initiatives include expanding HOKA's retail footprint, focusing on digital marketing, and investing in sustainable materials and manufacturing processes.
Summary
Deckers Outdoor Corporation is a strong footwear company with a well-diversified portfolio led by the UGG and HOKA brands. The company has a strong brand presence and demonstrates robust financial performance. Key strengths include successful product innovation and effective omnichannel distribution. Threats include intense competition, changing fashion trends, and supply chain risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Investor Presentations
- Market Research Reports (e.g., Statista)
- Analyst Reports (e.g., Yahoo Finance)
- Company Website
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data is based on estimates and may vary. Future performance is not guaranteed and is subject to market conditions and company-specific factors.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Deckers Outdoor Corporation
Exchange NYSE | Headquaters Goleta, CA, United States | ||
IPO Launch date 1993-10-14 | CEO, President & Director Mr. Stefano Caroti | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 5500 | Website https://www.deckers.com |
Full time employees 5500 | Website https://www.deckers.com | ||
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities in the United States and internationally. The company offers premium footwear, apparel, and accessories under the UGG brand name; footwear, such as running, trail, hiking, fitness, and lifestyle shoes, as well as apparel and accessories under the HOKA brand name; and sandals, shoes, and boots under the Teva brand name. It also provides a casual footwear fashion line under the Koolaburra brand name; and footwear products under the AHNU brand name. The company sells its products through domestic and international retailers, international distributors, and directly to its consumers through its direct-to-consumer business, which includes e-commerce websites and retail stores. Deckers Outdoor Corporation was founded in 1973 and is headquartered in Goleta, California.
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