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Upturn AI SWOT - About
CRWS 
Crown Crafts Inc (CRWS)
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Upturn Advisory Summary
09/12/2025: CRWS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 1.09% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 29.59M USD | Price to earnings Ratio - | 1Y Target Price 7.5 |
Price to earnings Ratio - | 1Y Target Price 7.5 | ||
Volume (30-day avg) - | Beta 0.92 | 52 Weeks Range 2.73 - 4.81 | Updated Date 06/29/2025 |
52 Weeks Range 2.73 - 4.81 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 11.43% | Basic EPS (TTM) -0.9 |
Earnings Date
Report Date 2025-06-26 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin -10.72% | Operating Margin (TTM) -0.58% |
Management Effectiveness
Return on Assets (TTM) 3.36% | Return on Equity (TTM) -20.51% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 60664120 | Price to Sales(TTM) 0.34 |
Enterprise Value 60664120 | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue 0.7 | Enterprise Value to EBITDA 7 | Shares Outstanding 10567500 | Shares Floating 9504871 |
Shares Outstanding 10567500 | Shares Floating 9504871 | ||
Percent Insiders 9.9 | Percent Institutions 34.27 |
Upturn AI SWOT
Crown Crafts Inc
Company Overview
History and Background
Crown Crafts, Inc. was founded in 1957. Initially focused on crib sets, it has expanded its product line through acquisitions and organic growth, becoming a major player in infant and juvenile products.
Core Business Areas
- Infant, Toddler, and Juvenile Products: Designs, markets, and distributes infant, toddler, and juvenile consumer products, including bedding, blankets, bibs, bath items, and accessories.
Leadership and Structure
Randall S. Chestnut serves as Chairman, President, and Chief Executive Officer. The company operates with a functional organizational structure, focused on product development, sales, and distribution.
Top Products and Market Share
Key Offerings
- Infant Bedding: Crib sheets, comforters, blankets. Competitors include Lambs & Ivy, Skip Hop, and Burt's Bees Baby. Difficult to establish market share without detailed consumer insights reports that are expensive to gather.
- Baby Blankets: Various types of baby blankets, including receiving blankets, security blankets, and swaddling blankets. Competitors include Aden + Anais and Little Unicorn. Difficult to establish market share without detailed consumer insights reports that are expensive to gather.
- Bibs and Bath Items: A range of bibs and bath-related products for infants and toddlers. Competitors include Munchkin, Skip Hop, and OXO Tot. Difficult to establish market share without detailed consumer insights reports that are expensive to gather.
Market Dynamics
Industry Overview
The infant and juvenile products industry is driven by birth rates, disposable income, and consumer preferences for safety, convenience, and quality. It is competitive, with numerous brands vying for market share.
Positioning
Crown Crafts Inc. focuses on providing affordable and quality infant and juvenile products to mass-market retailers. Its competitive advantage lies in its established distribution network and brand recognition.
Total Addressable Market (TAM)
The global baby care products market is projected to reach $88.7 billion by 2028. Crown Crafts Inc. is positioned to capture a portion of this market through its focus on affordable and widely distributed products.
Upturn SWOT Analysis
Strengths
- Established distribution network
- Strong brand recognition
- Affordable product offerings
- Diverse product portfolio
Weaknesses
- Reliance on mass-market retailers
- Limited product differentiation
- Vulnerability to economic downturns
- Low or no direct sales to consumer (DTC)
Opportunities
- Expanding into new product categories
- Increasing online presence
- Targeting international markets
- Developing private label products for retailers
Threats
- Intense competition
- Changing consumer preferences
- Fluctuations in raw material costs
- Economic recession
Competitors and Market Share
Key Competitors
- PLAY
- HLN
- JAKK
Competitive Landscape
Crown Crafts Inc. competes with a variety of companies ranging from small niche brands to large multinational corporations. It advantages is affordability, it is disadvantaged by lack of product differentiation and limited DTC sales.
Major Acquisitions
Sourcing Solutions, Inc.
- Year: 2016
- Acquisition Price (USD millions): 19.7
- Strategic Rationale: The acquisition of Sourcing Solutions expanded Crown Crafts' product offerings and strengthened its supply chain capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and expansion of product offerings.
Future Projections: Future projections depend on macroeconomic factors and consumer demand. Analyst estimates would be included here if available.
Recent Initiatives: Recent initiatives may include product launches, expansion into new markets, and cost-cutting measures.
Summary
Crown Crafts Inc. is a stable company with an established presence in the infant and juvenile products market, however, the competitive landscape requires them to continuously innovate and adapt to changing consumer preferences. The company's distribution network and brand recognition are key strengths, while its reliance on mass-market retailers and lack of differentiation pose challenges. Future growth depends on expanding into new markets, developing innovative products, and increasing its online presence. They need to stay abreast of what is selling in the online direct to consumer channel.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports, financial news outlets, market research reports, stock analysis sites
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market share estimations can vary significantly and should be treated as estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Crown Crafts Inc
Exchange NASDAQ | Headquaters Gonzales, LA, United States | ||
IPO Launch date 2003-10-07 | CEO, President & Director Ms. Olivia W. Elliott CPA | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 168 | Website https://www.crowncrafts.com |
Full time employees 168 | Website https://www.crowncrafts.com | ||
Crown Crafts, Inc., through its subsidiaries, operates in the consumer products industry in the United States and internationally. The company provides infant, toddler, and juvenile products, including infant and toddler beddings; diaper bags; blankets and swaddle blankets; dolls and plush toys; nursery and toddler accessories; room décors; reusable and disposable bibs; burp cloths; reusable and disposable placemats, and floor mats; disposable toilet seat covers and changing mats; developmental toys; feeding and care goods; and other infant, toddler, and juvenile soft goods. It sells its products primarily to mass merchants, large chain stores, mid-tier retailers, juvenile specialty stores, value channel stores, grocery and drug stores, restaurants, internet accounts, wholesale clubs and internet-based retailers through a network of sales force and independent commissioned sales representatives. Crown Crafts, Inc. was incorporated in 1957 and is headquartered in Gonzales, Louisiana.
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