CRWS official logo CRWS
CRWS 1-star rating from Upturn Advisory
Crown Crafts Inc (CRWS) company logo

Crown Crafts Inc (CRWS)

Crown Crafts Inc (CRWS) 1-star rating from Upturn Advisory
$2.97
Last Close (24-hour delay)
Profit since last BUY4.95%
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Upturn Advisory Summary

02/25/2026: CRWS (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

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Key Highlights

Company Size Small-Cap Stock
Market Capitalization 29.59M USD
Price to earnings Ratio -
1Y Target Price 7.5
Price to earnings Ratio -
1Y Target Price 7.5
Volume (30-day avg) -
Beta 0.92
52 Weeks Range 2.73 - 4.81
Updated Date 06/29/2025
52 Weeks Range 2.73 - 4.81
Updated Date 06/29/2025
Dividends yield (FY) 11.43%
Basic EPS (TTM) -0.9
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Earnings Date

Report Date 2025-06-26
When Before Market
Estimate -
Actual -

Profitability

Profit Margin -10.72%
Operating Margin (TTM) -0.58%

Management Effectiveness

Return on Assets (TTM) 3.36%
Return on Equity (TTM) -20.51%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 60664120
Price to Sales(TTM) 0.34
Enterprise Value 60664120
Price to Sales(TTM) 0.34
Enterprise Value to Revenue 0.7
Enterprise Value to EBITDA 7
Shares Outstanding 10567500
Shares Floating 9504871
Shares Outstanding 10567500
Shares Floating 9504871
Percent Insiders 9.9
Percent Institutions 34.27

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

Crown Crafts Inc

Crown Crafts Inc(CRWS) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

Crown Crafts Inc. was founded in 1983 and has since evolved into a significant player in the home textile industry. The company has a history of strategic acquisitions and organic growth, focusing on expanding its product lines and distribution channels. A key milestone was its transition to a public company, allowing for greater capital access and growth opportunities. Over the years, Crown Crafts has adapted to changing consumer preferences and market trends, solidifying its position in the home du00e9cor and textile markets.

Company business area logo Core Business Areas

  • Segment 1: Home Decor Textiles: This segment is the primary focus of Crown Crafts. It encompasses a wide range of textile products for the home, including decorative pillows, throws, blankets, bedding, window treatments, and other soft home furnishings. The company designs, manufactures, and markets these products, often through private label arrangements with major retailers, as well as under its own brands.
  • Segment 2: Infant and Juvenile Products: Crown Crafts also has a dedicated segment for products aimed at infants and children. This includes crib bedding, nursery du00e9cor, and other soft goods designed for children's rooms. This segment leverages the company's expertise in textile manufacturing and design for a specific, often trend-driven, market.

leadership logo Leadership and Structure

Crown Crafts Inc. is led by a management team responsible for strategic direction, operations, and financial performance. The organizational structure is typically departmentalized, with functions such as design and product development, manufacturing and sourcing, sales and marketing, finance, and human resources. The specific names of current executives and board members can be found in the company's latest SEC filings (e.g., 10-K reports).

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Product Name 1: Decorative Pillows and Throws: These are a significant part of Crown Crafts' home du00e9cor offerings. They are sold through various retail channels, including mass merchants, department stores, and online retailers. Competitors include companies like HomeGoods (TJX Companies), Bed Bath & Beyond (though in restructuring), and numerous other home du00e9cor brands. Specific market share data for this product category by Crown Crafts is not publicly granular, but it's a highly competitive segment within the broader home textiles market.
  • Product Name 2: Infant Bedding and Nursery Decor: This includes crib sets, blankets, and decorative items for nurseries. These products are often sold through specialized children's retailers and mass market channels. Key competitors in this niche include Carter's, Gerber Childrenswear, and various smaller brands specializing in baby products. Similar to decorative pillows, precise market share for Crown Crafts in this specific sub-segment is not readily available, but it is a notable part of their business.

Market Dynamics

industry overview logo Industry Overview

The home textile and du00e9cor industry is influenced by consumer spending on home goods, fashion trends, housing market activity, and e-commerce growth. It is a competitive market with both established brands and numerous smaller players. Factors like seasonality, promotional activities, and the ability to innovate in design and materials play a crucial role. The rise of online retail has also reshaped distribution and competition.

Positioning

Crown Crafts Inc. positions itself as a provider of affordable, stylish, and quality home textile products. Its strengths lie in its design capabilities, established relationships with major retailers (particularly for private label programs), and efficient manufacturing and sourcing operations. The company aims to offer a broad range of products that cater to current du00e9cor trends across different price points.

Total Addressable Market (TAM)

The global home furnishings market, which includes home textiles, is valued in the hundreds of billions of dollars. Crown Crafts operates within the US and international markets for home du00e9cor and juvenile textiles. While its specific TAM is difficult to isolate precisely, it is a significant portion of the broader home goods market. Crown Crafts aims to capture a share of this market through its diverse product offerings and retail partnerships.

Upturn SWOT Analysis

Strengths

  • Strong relationships with major retailers for private label programs.
  • Established design and product development capabilities.
  • Diverse product portfolio spanning home du00e9cor and juvenile products.
  • Efficient supply chain and sourcing operations.
  • Brand recognition and a history of quality.

Weaknesses

  • Dependence on a few large retail customers.
  • Sensitivity to fluctuations in consumer discretionary spending.
  • Potential for intense price competition.
  • Limited brand recognition compared to some larger home goods conglomerates.

Opportunities

  • Expansion into new product categories or complementary home goods.
  • Growth in e-commerce channels and direct-to-consumer sales.
  • International market expansion.
  • Acquisition of complementary businesses or brands.
  • Increased demand for sustainable and eco-friendly products.

Threats

  • Economic downturns affecting consumer spending.
  • Rising raw material and production costs.
  • Intensifying competition from both domestic and international players.
  • Changes in retail landscape and potential disruption from online-only competitors.
  • Supply chain disruptions and geopolitical risks.

Competitors and Market Share

Key competitor logo Key Competitors

  • Berkshire Hathaway Inc. (BRK.A, BRK.B) - Through its various home furnishings subsidiaries.
  • Relativity Acquisition Corp. (RTLY) - Though focus is broader, has home goods components.
  • Smaller specialized home textile manufacturers and distributors.

Competitive Landscape

Crown Crafts faces a competitive landscape with large, diversified conglomerates like Berkshire Hathaway that have significant scale and resources in home furnishings. It also competes with numerous smaller, specialized companies and private label manufacturers. Crown Crafts' competitive advantages include its agility, design focus, and strong relationships with key retailers, allowing it to be a preferred supplier for private label programs. However, it may lack the broad brand power or financial might of some larger competitors.

Growth Trajectory and Initiatives

Historical Growth: Crown Crafts has demonstrated a pattern of growth driven by product innovation, strategic partnerships, and potentially acquisitions. Its historical performance is likely to show periods of expansion, with revenue and profitability influenced by economic conditions and retail trends. Specific growth rates can be quantified by analyzing historical revenue and earnings data.

Future Projections: Future growth projections for Crown Crafts Inc. are typically provided by financial analysts who cover the stock. These projections often consider expected market growth, new product launches, expansion into new markets, and the impact of economic forecasts. Investors should consult analyst reports for detailed future outlooks, keeping in mind that these are estimates and subject to change.

Recent Initiatives: Recent strategic initiatives might include efforts to expand into e-commerce, enhance product sustainability, develop new product lines, or optimize its supply chain for greater efficiency and resilience. Information on these initiatives is usually disclosed in the company's press releases, investor presentations, and quarterly/annual reports.

Summary

Crown Crafts Inc. is a well-established player in the home textile industry with a strong foundation in decorative pillows, throws, and juvenile products. Its core strength lies in its design capabilities and its long-standing relationships with major retailers, particularly for private label offerings. While the company has a solid historical performance and opportunities for growth in e-commerce and product diversification, it must navigate intense competition, price pressures, and the cyclical nature of consumer spending. Close monitoring of retail trends and economic conditions is essential for its continued success.

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Sources and Disclaimers

Data Sources:

  • Company SEC Filings (10-K, 10-Q)
  • Financial Data Providers (e.g., Bloomberg, Refinitiv, Yahoo Finance)
  • Industry Research Reports
  • Company Investor Relations Website

Disclaimers:

This analysis is based on publicly available information and does not constitute financial advice. Market share data is estimated where precise figures are not readily available. Financial performance and future projections are subject to market volatility and company-specific factors. Investors should conduct their own due diligence before making any investment decisions.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

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About Crown Crafts Inc

Exchange NASDAQ
Headquaters Gonzales, LA, United States
IPO Launch date 2003-10-07
CEO, President & Director Ms. Olivia W. Elliott CPA
Sector Consumer Cyclical
Industry Furnishings, Fixtures & Appliances
Full time employees 168
Full time employees 168

Crown Crafts, Inc., through its subsidiaries, operates in the consumer products industry in the United States and internationally. The company provides infant, toddler, and juvenile products, including infant and toddler beddings; diaper bags; blankets and swaddle blankets; dolls and plush toys; nursery and toddler accessories; room décors; reusable and disposable bibs; burp cloths; reusable and disposable placemats, and floor mats; disposable toilet seat covers and changing mats; developmental toys; feeding and care goods; and other infant, toddler, and juvenile soft goods. It sells its products primarily to mass merchants, large chain stores, mid-tier retailers, juvenile specialty stores, value channel stores, grocery and drug stores, restaurants, internet accounts, wholesale clubs and internet-based retailers through a network of sales force and independent commissioned sales representatives. Crown Crafts, Inc. was incorporated in 1957 and is headquartered in Gonzales, Louisiana.