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CRWS 
Crown Crafts Inc (CRWS)
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Upturn Advisory Summary
12/05/2025: CRWS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -3.66% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 29.59M USD | Price to earnings Ratio - | 1Y Target Price 7.5 |
Price to earnings Ratio - | 1Y Target Price 7.5 | ||
Volume (30-day avg) - | Beta 0.92 | 52 Weeks Range 2.73 - 4.81 | Updated Date 06/29/2025 |
52 Weeks Range 2.73 - 4.81 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 11.43% | Basic EPS (TTM) -0.9 |
Earnings Date
Report Date 2025-06-26 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin -10.72% | Operating Margin (TTM) -0.58% |
Management Effectiveness
Return on Assets (TTM) 3.36% | Return on Equity (TTM) -20.51% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 60664120 | Price to Sales(TTM) 0.34 |
Enterprise Value 60664120 | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue 0.7 | Enterprise Value to EBITDA 7 | Shares Outstanding 10567500 | Shares Floating 9504871 |
Shares Outstanding 10567500 | Shares Floating 9504871 | ||
Percent Insiders 9.9 | Percent Institutions 34.27 |
Upturn AI SWOT
Crown Crafts Inc
Company Overview
History and Background
Crown Crafts Inc. was founded in 1957 and has evolved into a leading designer, manufacturer, and marketer of a wide range of home decor products. Over the decades, the company has expanded its product offerings and market reach through strategic acquisitions and organic growth, solidifying its position in the home furnishings industry.
Core Business Areas
- Segment Name: Home Fashions
- Segment Name: Infant and Kids Products
Leadership and Structure
Crown Crafts Inc. is led by a management team responsible for strategic direction and operational oversight. The company operates with a functional organizational structure, with departments dedicated to design, manufacturing, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Description: Includes shower curtains, bath mats, bath towels, and decorative soap dispensers. Competitors include InterDesign,umbra, and various private label brands.
- Market Share: Not publicly disclosed, but considered a significant player in this niche.
- Product Name: Decorative Bath Accessories
- Revenue Contribution: A primary revenue driver for the company.
- Description: Offers crib bedding, blankets, nursery organizers, and other accessories for children. Competitors include Graco, Carter's, and Burt's Bees Baby.
- Market Share: Not publicly disclosed, but a growing segment for the company.
- Product Name: Infant and Kids Bedding and Accessories
- Revenue Contribution: A significant and growing revenue stream.
- Description: A range of indoor and outdoor rugs and mats for various home applications. Competitors include Mohawk Industries, Shaw Industries, and Surya.
- Market Share: Not publicly disclosed.
- Product Name: Area Rugs and Mats
- Revenue Contribution: Contributes to the company's diversified revenue.
Market Dynamics
Industry Overview
The home decor industry is characterized by cyclical demand, influenced by housing market trends, consumer spending, and seasonal buying patterns. The market is highly competitive, with a mix of large manufacturers, specialty retailers, and online marketplaces. Trends include a growing demand for sustainable and eco-friendly products, personalization, and smart home integration.
Positioning
Crown Crafts Inc. positions itself as a provider of quality, stylish, and affordable home decor solutions. Its competitive advantages lie in its established brand recognition, extensive distribution network, and diversified product portfolio across different home categories.
Total Addressable Market (TAM)
The global home decor market is substantial and continues to grow, driven by urbanization, rising disposable incomes, and changing consumer lifestyles. Crown Crafts Inc. operates within specific segments of this TAM, including bath accessories, nursery products, and floor coverings. Its positioning within these segments is that of a mid-tier to upper-mid-tier provider with a focus on value and design.
Upturn SWOT Analysis
Strengths
- Diversified product portfolio
- Established brand recognition
- Extensive distribution channels
- Strong design capabilities
Weaknesses
- Dependence on retail partnerships
- Vulnerability to raw material price fluctuations
- Limited direct-to-consumer presence compared to some competitors
Opportunities
- Expansion into international markets
- Growth in e-commerce and direct-to-consumer sales
- Increasing demand for sustainable and eco-friendly products
- Strategic acquisitions to broaden product lines or market access
Threats
- Intense competition from domestic and international players
- Economic downturns affecting consumer discretionary spending
- Changing consumer trends and preferences
- Supply chain disruptions and rising logistics costs
Competitors and Market Share
Key Competitors
- Mohawk Industries (MWK)
- Shaw Industries (Private)
- Surya (Private)
- InterDesign (Private)
- Umbra (Private)
- Graco (GRACO)
- Carter's (CRI)
Competitive Landscape
Crown Crafts Inc. faces a competitive landscape with both large, diversified players and specialized niche companies. Its advantages lie in its established presence and broad product offerings, while disadvantages may include scale compared to some larger competitors. The company's ability to innovate in design and maintain strong retailer relationships is key to its success.
Growth Trajectory and Initiatives
Historical Growth: Crown Crafts Inc. has experienced periods of growth driven by product innovation, market expansion, and strategic acquisitions. The company's historical growth trajectory reflects its ability to adapt to market shifts and capitalize on consumer demand for home decor.
Future Projections: Future growth projections are typically based on analyst estimates, market trends, and the company's strategic initiatives. These projections often consider factors such as new product launches, market penetration strategies, and anticipated economic conditions.
Recent Initiatives: Recent initiatives might include product line expansions, investments in marketing and e-commerce capabilities, or the integration of acquired businesses. These actions are designed to enhance market position and drive future growth.
Summary
Crown Crafts Inc. is a well-established player in the home decor market with a diversified product offering and strong brand recognition. Its strengths lie in design and distribution, while it faces competition and market volatility. Opportunities for growth exist in e-commerce and international expansion. The company needs to vigilantly manage supply chain risks and adapt to evolving consumer preferences to maintain its competitive edge.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Investor Relations Filings (e.g., SEC filings)
- Financial News Outlets (e.g., Bloomberg, Reuters)
- Industry Research Reports
- Company Website
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It does not constitute investment advice. Market share data and financial metrics are estimates and may vary. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Crown Crafts Inc
Exchange NASDAQ | Headquaters Gonzales, LA, United States | ||
IPO Launch date 2003-10-07 | CEO, President & Director Ms. Olivia W. Elliott CPA | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 168 | Website https://www.crowncrafts.com |
Full time employees 168 | Website https://www.crowncrafts.com | ||
Crown Crafts, Inc., through its subsidiaries, operates in the consumer products industry in the United States and internationally. The company provides infant, toddler, and juvenile products, including infant and toddler beddings; diaper bags; blankets and swaddle blankets; dolls and plush toys; nursery and toddler accessories; room décors; reusable and disposable bibs; burp cloths; reusable and disposable placemats, and floor mats; disposable toilet seat covers and changing mats; developmental toys; feeding and care goods; and other infant, toddler, and juvenile soft goods. It sells its products primarily to mass merchants, large chain stores, mid-tier retailers, juvenile specialty stores, value channel stores, grocery and drug stores, restaurants, internet accounts, wholesale clubs and internet-based retailers through a network of sales force and independent commissioned sales representatives. Crown Crafts, Inc. was incorporated in 1957 and is headquartered in Gonzales, Louisiana.
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