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Upturn AI Summary - About
Crown Crafts Inc(CRWS)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CRWS
09/23/2026: CRWS (1-star) is currently NOT-A-BUY. Pass it for now.
Crown Crafts Inc is a specialized designer and marketer of infant and juvenile soft goods, operating a business model centered on licensing and retail distribution. The company benefits from established relationships with major retailers and a consistent history of providing dividends, making it a potential fit for income-focused investors. Its main opportunity lies in brand extensions and e-commerce growth, while its primary risks include intense competition from retail house brands and sensitivity to demographic shifts like birth rates. Investors should monitor retail partner health and raw material costs, as the stock typically suits those seeking modest, long-term stability rather than rapid capital appreciation.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company operates in a mature niche with limited prospects for rapid revenue or market share expansion. |
| Momentum investor | Weak fit | The stock lacks the high volatility or strong volume trends typically required for momentum strategies. |
| Value investor | Mixed fit | The company may appear as a value play if priced attractively relative to its consistent, albeit slow-growth, cash flows. |
| Dividend investor | Strong fit | The company has a history of prioritizing shareholder returns through consistent quarterly dividend payments. |
| Low-risk investor | Mixed fit | While the company is financially conservative, the concentration risk of its retail partners can introduce unexpected volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | As a small-cap stock, liquidity constraints can lead to larger price swings on limited trading volume. |
| Valuation risk | Low | The stock typically trades at valuation multiples that reflect its slow growth profile, limiting extreme downside from overvaluation. |
| Competition risk (Retail Private Label) | High | Retailers prioritizing their own house brands directly threaten the shelf space and margins of branded suppliers like Crown Crafts. |
| Business quality | Medium | The business relies heavily on licensing and retail partnerships, which provides stability but limits long-term competitive moats. |
| Dividend income | Medium / high | Future dividends are dependent on consistent profitability, which is susceptible to consumer spending cycles. |
| Execution risk | Medium | Management must consistently renew licenses and maintain supply chain efficiency to remain relevant in a price-sensitive market. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit -15.56% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 27.87M USD | Price to earnings Ratio 5.63 | 1Y Target Price 7.5 |
Price to earnings Ratio 5.63 | 1Y Target Price 7.5 | ||
Volume (30-day avg) 112.8K shares | Beta 0.66 | 52 Weeks Range 2.13 - 3.07 | Updated Date 09/23/2026 |
52 Weeks Range 2.13 - 3.07 | Updated Date 09/23/2026 | ||
Dividends yield (FY) 12.40% | Basic EPS (TTM) 0.46 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Infant Soft Goods | Design, marketing, and distribution of bedding, blankets, and related accessories. | The company makes money by selling essential baby nursery products through major retail channels. |
Valuation
Trailing PE 5.63 | Forward PE 12.67 | Enterprise Value 46.96M | Price to Sales(TTM) 0.33 |
Enterprise Value 46.96M | Price to Sales(TTM) 0.33 | ||
Enterprise Value to Revenue 0.56 | Enterprise Value to EBITDA 4.54 | Shares Outstanding 10.76M | Shares Floating 9.38M |
Shares Outstanding 10.76M | Shares Floating 9.38M | ||
Percent Insiders 12.49 | Percent Institutions 30.21 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Crown Crafts Inc
Exchange NASDAQ | Headquarters Gonzales, LA, United States | ||
IPO Launch date 2003-10-07 | CEO, President & Director Ms. Olivia W. Elliott CPA | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 149 | Website https://www.crowncrafts.com |
Full time employees 149 | Website https://www.crowncrafts.com | ||
Crown Crafts, Inc., through its subsidiaries, operates in the consumer products industry in the United States and internationally. The company provides infant, toddler, and juvenile products, including infant and toddler beddings; diaper bags; blankets and swaddle blankets; dolls and plush toys; nursery and toddler accessories; room décors; reusable and disposable bibs; burp cloths; reusable and disposable placemats; developmental toys; feeding and care goods; and other infant, toddler, and juvenile soft goods. It sells its products primarily to mass merchants, large chain stores, mid-tier retailers, juvenile specialty stores, value channel stores, grocery and drug stores, restaurants, internet accounts, wholesale clubs and internet-based retailers through a network of sales force and independent commissioned sales representatives. Crown Crafts, Inc. was incorporated in 1957 and is headquartered in Gonzales, Louisiana.
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