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Upturn AI SWOT - About
CRWS 
Crown Crafts Inc (CRWS)
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Upturn Advisory Summary
08/28/2025: CRWS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 0.23% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 29.59M USD | Price to earnings Ratio - | 1Y Target Price 7.5 |
Price to earnings Ratio - | 1Y Target Price 7.5 | ||
Volume (30-day avg) - | Beta 0.92 | 52 Weeks Range 2.73 - 4.81 | Updated Date 06/29/2025 |
52 Weeks Range 2.73 - 4.81 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 11.43% | Basic EPS (TTM) -0.9 |
Earnings Date
Report Date 2025-06-26 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin -10.72% | Operating Margin (TTM) -0.58% |
Management Effectiveness
Return on Assets (TTM) 3.36% | Return on Equity (TTM) -20.51% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 60664120 | Price to Sales(TTM) 0.34 |
Enterprise Value 60664120 | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue 0.7 | Enterprise Value to EBITDA 7 | Shares Outstanding 10567500 | Shares Floating 9504871 |
Shares Outstanding 10567500 | Shares Floating 9504871 | ||
Percent Insiders 9.9 | Percent Institutions 34.27 |
Upturn AI SWOT
Crown Crafts Inc
Company Overview
History and Background
Crown Crafts, Inc. was founded in 1957. Initially focused on crib blankets, it expanded into a leading provider of infant, toddler, and juvenile consumer products.
Core Business Areas
- Infant and Toddler Products: Includes crib and toddler bedding, blankets, swaddles, bath products, apparel, and other nursery-related items.
Leadership and Structure
Randall C. Chestnut serves as the Chairman, President, and Chief Executive Officer. The company operates with a structure common for publicly traded companies, with a board of directors overseeing management.
Top Products and Market Share
Key Offerings
- Crib Bedding Sets: Crib bedding sets, including blankets, sheets, and bumpers (where applicable). Market share data is difficult to pinpoint precisely; however, Crown Crafts competes with brands like Carter's and Gerber in the infant bedding market. Competitors include HALO, Burt's Bees Baby, and Aden + Anais.
- Blankets and Swaddles: Various types of blankets and swaddles for infants and toddlers. Similar to crib bedding, specific market share data is proprietary. Competitors include Little Unicorn and SwaddleMe.
Market Dynamics
Industry Overview
The infant and juvenile products industry is driven by birth rates, consumer spending on baby products, and trends in parenting. It's a competitive market with established brands and private label offerings.
Positioning
Crown Crafts is a value-focused provider, offering a range of products at accessible price points. It aims to capture a significant share of the mass market segment.
Total Addressable Market (TAM)
The global baby care products market is projected to reach hundreds of billions of USD. Crown Crafts targets a portion of this TAM with its product line, focusing on specific segments like bedding and blankets.
Upturn SWOT Analysis
Strengths
- Established brand recognition
- Wide distribution network (mass retailers)
- Focus on value pricing
- Consistent product innovation
Weaknesses
- Reliance on mass retailers
- Limited direct-to-consumer presence
- Vulnerable to raw material price fluctuations
- Potential brand image limitations in the premium segment
Opportunities
- Expanding into new product categories (e.g., organic baby products)
- Increasing online sales and direct-to-consumer channels
- Entering new geographic markets
- Strategic acquisitions of complementary brands
Threats
- Intense competition from established players
- Changing consumer preferences and trends
- Economic downturns affecting consumer spending
- Fluctuations in birth rates
Competitors and Market Share
Key Competitors
- Carter's (CRI)
- Gymboree (Private)
- HALO (Private)
Competitive Landscape
Crown Crafts competes primarily on price and distribution reach. Its competitive advantage lies in its established relationships with mass retailers and its ability to offer value-priced products. Competitors with stronger brand recognition may command higher prices but have less margin with large retailers.
Major Acquisitions
S&T Marketing
- Year: 2015
- Acquisition Price (USD millions): 27.7
- Strategic Rationale: Expanded Crown Crafts' product line into the juvenile bedding category and strengthened its relationship with key retail partners.
Growth Trajectory and Initiatives
Historical Growth: Crown Crafts' historical growth has been a mix of organic expansion and strategic acquisitions. The company has focused on maintaining its market position in the value segment.
Future Projections: Analyst estimates should be sourced from reputable financial analysis platforms. Providing specific numerical values here without real-time data would be misleading.
Recent Initiatives: Recent initiatives should be sourced directly from Crown Crafts' press releases and investor relations. Providing specific numerical values here without real-time data would be misleading.
Summary
Crown Crafts is a well-established company in the infant and juvenile products market, focusing on providing value-priced bedding and related products through mass retailers. The company has a stable history of profitability, but it needs to diversify its distribution channels and invest in innovative products to stay competitive. While its strong retail relationships are a strength, it should be wary of competitor's that are expanding into new niches, such as organic materials.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Crown Crafts Inc. Investor Relations
- SEC Filings
- Market Research Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Crown Crafts Inc
Exchange NASDAQ | Headquaters Gonzales, LA, United States | ||
IPO Launch date 2003-10-07 | CEO, President & Director Ms. Olivia W. Elliott CPA | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 168 | Website https://www.crowncrafts.com |
Full time employees 168 | Website https://www.crowncrafts.com | ||
Crown Crafts, Inc., through its subsidiaries, operates in the consumer products industry in the United States and internationally. The company provides infant, toddler, and juvenile products, including infant and toddler beddings; diaper bags; blankets and swaddle blankets; dolls and plush toys; nursery and toddler accessories; room décors; reusable and disposable bibs; burp cloths; reusable and disposable placemats, and floor mats; disposable toilet seat covers and changing mats; developmental toys; feeding and care goods; and other infant, toddler, and juvenile soft goods. It sells its products primarily to mass merchants, large chain stores, mid-tier retailers, juvenile specialty stores, value channel stores, grocery and drug stores, restaurants, internet accounts, wholesale clubs and internet-based retailers through a network of sales force and independent commissioned sales representatives. Crown Crafts, Inc. was incorporated in 1957 and is headquartered in Gonzales, Louisiana.
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