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Upturn AI SWOT - About
CRWS 
Crown Crafts Inc (CRWS)
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Upturn Advisory Summary
06/17/2025: CRWS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 0.56% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 32.12M USD | Price to earnings Ratio 12.88 | 1Y Target Price 7.5 |
Price to earnings Ratio 12.88 | 1Y Target Price 7.5 | ||
Volume (30-day avg) 34070 | Beta 0.92 | 52 Weeks Range 2.73 - 4.93 | Updated Date 06/19/2025 |
52 Weeks Range 2.73 - 4.93 | Updated Date 06/19/2025 | ||
Dividends yield (FY) 10.36% | Basic EPS (TTM) 0.24 |
Earnings Date
Report Date 2025-06-26 | When Before Market | Estimate - | Actual - |
Profitability
Profit Margin 2.81% | Operating Margin (TTM) 8.57% |
Management Effectiveness
Return on Assets (TTM) 3.95% | Return on Equity (TTM) 4.76% |
Valuation
Trailing PE 12.88 | Forward PE - | Enterprise Value 65741659 | Price to Sales(TTM) 0.37 |
Enterprise Value 65741659 | Price to Sales(TTM) 0.37 | ||
Enterprise Value to Revenue 0.76 | Enterprise Value to EBITDA 6.43 | Shares Outstanding 10393700 | Shares Floating 9331085 |
Shares Outstanding 10393700 | Shares Floating 9331085 | ||
Percent Insiders 10.06 | Percent Institutions 34.84 |
Analyst Ratings
Rating - | Target Price 7.5 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Crown Crafts Inc
Company Overview
History and Background
Crown Crafts, Inc. was founded in 1957. Initially focused on crib and toddler bedding, it has expanded through acquisitions to offer a broader range of infant, toddler, and juvenile products. It's evolved from a domestic manufacturer to a global sourcing and distribution company.
Core Business Areas
- Infant and Toddler Products: This segment includes crib bedding, blankets, swaddles, bath products, bibs, and other related accessories.
- Juvenile Products: This segment includes room decor, feeding, and other juvenile necessities.
Leadership and Structure
Randall S. Chestnut is the Chairman, President, and Chief Executive Officer. The organizational structure includes functional departments such as sales, marketing, finance, operations, and product development.
Top Products and Market Share
Key Offerings
- Blankets: Crown Crafts offers a wide range of blankets for infants and toddlers. Market share data is unavailable. Competitors include aden + anais (privately held), Little Unicorn (privately held), and Burt's Bees Baby (owned by Burt's Bees).
- Crib Bedding: Crown Crafts produces crib bedding sets. Market share data is unavailable. Competitors include Lambs & Ivy (privately held) and Pottery Barn Kids (owned by Williams-Sonoma, Inc. WSM).
- Bath Products: Includes bathrobes and washcloths for infants and toddlers. Market share data is unavailable. Competitors include Angel Dear (privately held) and Skip Hop (owned by Carter's, Inc. CRI).
Market Dynamics
Industry Overview
The infant and juvenile products industry is competitive and influenced by factors such as birth rates, consumer spending, fashion trends, and safety regulations. Demand for innovative and eco-friendly products is growing.
Positioning
Crown Crafts is positioned as a mid-tier provider offering a balance of price and quality. Its competitive advantage lies in its established distribution network and licensing agreements.
Total Addressable Market (TAM)
The global baby care products market is estimated at hundreds of billions of USD. Crown Crafts captures a small portion of this TAM through its specific product lines and distribution channels.
Upturn SWOT Analysis
Strengths
- Established distribution network
- Licensing agreements with popular brands
- Wide range of product offerings
- Experienced management team
Weaknesses
- Reliance on a few major retailers
- Limited pricing power due to competition
- Fluctuations in raw material costs
- Dependence on licensing agreements
Opportunities
- Expansion into new product categories
- Increased online sales through e-commerce platforms
- Geographic expansion into emerging markets
- Acquisition of smaller competitors
Threats
- Intense competition from established players
- Changing consumer preferences
- Economic downturn impacting consumer spending
- Stringent safety regulations and compliance requirements
Competitors and Market Share
Key Competitors
- Carter's, Inc. (CRI)
- Gymboree Group (Privately Held)
- HALO Innovations (Privately Held)
Competitive Landscape
Crown Crafts faces intense competition from larger players like Carter's, who have greater brand recognition and financial resources. Crown Crafts competes by focusing on specific niche markets and maintaining strong relationships with retailers.
Major Acquisitions
Sourcing Solutions, Inc
- Year: 2016
- Acquisition Price (USD millions): 14
- Strategic Rationale: Acquired Sourcing Solutions to reduce manufacturing costs and improve sourcing capabilities.
Growth Trajectory and Initiatives
Historical Growth: Crown Crafts' growth has been a mix of organic expansion and acquisitions. Revenue growth has varied based on market conditions and strategic initiatives.
Future Projections: Future growth depends on successfully expanding into new markets and product categories. Analyst estimates vary based on economic forecasts.
Recent Initiatives: Recent initiatives might include new product launches, expansion of e-commerce presence, and strategic acquisitions or partnerships.
Summary
Crown Crafts is a mid-sized player in the infant and juvenile products market with a strong distribution network. Its licensing agreements and diverse product portfolio are strengths, but it faces competition from larger companies. Future growth depends on its ability to innovate and expand into new markets and product lines; it needs to watch out for changes in consumer preference and economic downturns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (e.g., 10-K, 10-Q)
- Industry Reports
- Press Releases
- Analyst Reports (where available)
Disclaimers:
The data provided is based on available information and may not be entirely comprehensive or up-to-date. This analysis is for informational purposes only and does not constitute financial advice. Market share data are estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Crown Crafts Inc
Exchange NASDAQ | Headquaters Gonzales, LA, United States | ||
IPO Launch date 2003-10-07 | CEO, President & Director Ms. Olivia W. Elliott CPA | ||
Sector Consumer Cyclical | Industry Furnishings, Fixtures & Appliances | Full time employees 162 | Website https://www.crowncrafts.com |
Full time employees 162 | Website https://www.crowncrafts.com | ||
Crown Crafts, Inc., through its subsidiaries, operates in the consumer products industry in the United States and internationally. The company provides infant, toddler, and juvenile products, including infant and toddler beddings; blankets and swaddle blankets; dolls and plush toys; nursery and toddler accessories; room décors; reusable and disposable bibs; burp cloths; reusable and disposable placemats, and floor mats; disposable toilet seat covers and changing mats; developmental toys; feeding and care goods; and other infant, toddler, and juvenile soft goods. It sells its products primarily to mass merchants, large chain stores, mid-tier retailers, juvenile specialty stores, value channel stores, grocery and drug stores, restaurants, internet accounts, wholesale clubs and internet-based retailers through a network of sales force and independent commissioned sales representatives. Crown Crafts, Inc. was incorporated in 1957 and is headquartered in Gonzales, Louisiana.
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