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Upturn AI SWOT - About
Sprinklr Inc (CXM)
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Upturn Advisory Summary
10/15/2025: CXM (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
14 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $10.75
1 Year Target Price $10.75
| 2 | Strong Buy |
| 1 | Buy |
| 9 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -55.71% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.85B USD | Price to earnings Ratio 17.2 | 1Y Target Price 10.75 |
Price to earnings Ratio 17.2 | 1Y Target Price 10.75 | ||
Volume (30-day avg) 14 | Beta 0.78 | 52 Weeks Range 6.75 - 9.69 | Updated Date 10/17/2025 |
52 Weeks Range 6.75 - 9.69 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.44 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 14.64% | Operating Margin (TTM) 7.21% |
Management Effectiveness
Return on Assets (TTM) 2.85% | Return on Equity (TTM) 23.74% |
Valuation
Trailing PE 17.2 | Forward PE 20.7 | Enterprise Value 1463687910 | Price to Sales(TTM) 2.25 |
Enterprise Value 1463687910 | Price to Sales(TTM) 2.25 | ||
Enterprise Value to Revenue 1.78 | Enterprise Value to EBITDA 23.13 | Shares Outstanding 142422232 | Shares Floating 127512164 |
Shares Outstanding 142422232 | Shares Floating 127512164 | ||
Percent Insiders 6.4 | Percent Institutions 93.73 |
Upturn AI SWOT
Sprinklr Inc
Company Overview
History and Background
Sprinklr Inc. was founded in 2009 by Ragy Thomas. It began as a social media management platform and has evolved into a unified customer experience management (Unified-CXM) platform. Sprinklr went public in June 2021.
Core Business Areas
- Unified-CXM Platform: Sprinklr provides a platform that integrates customer insights from various channels, including social media, messaging, and traditional channels. It enables businesses to manage customer experience across all touchpoints.
- AI-Powered Insights: Sprinklr uses artificial intelligence and machine learning to analyze customer data and provide actionable insights to businesses.
- Industry Solutions: Sprinklr offers tailored solutions for various industries, including retail, financial services, and healthcare.
Leadership and Structure
Ragy Thomas is the founder and CEO. Sprinklr has a typical corporate structure with departments like Sales, Marketing, Engineering, and Customer Success.
Top Products and Market Share
Key Offerings
- Sprinklr Social Suite: A social media management platform for marketing, advertising, research, and customer care. Market share is estimated at ~25% within the Unified-CXM space (highly fragmented market). Competitors include Salesforce, Adobe, and Hootsuite. Specific revenue breakdown is not publicly available.
- Sprinklr Insights: AI-powered analytics and insights platform for understanding customer behavior and trends. Market share is not precisely defined but is a component of the larger analytics market. Competitors include Medallia, Qualtrics, and Clarabridge (now part of Qualtrics).
- Sprinklr Service: A unified platform for customer service agents which includes chatbots, live agent support. Market share is not precisely defined but it is a component of the larger customer service platforms. Competitors include Salesforce Service Cloud and Zendesk.
Market Dynamics
Industry Overview
The Unified-CXM market is growing rapidly as businesses seek to improve customer experience and engagement. This includes social media management, customer analytics, and customer service solutions.
Positioning
Sprinklr positions itself as a leading Unified-CXM platform, offering a comprehensive suite of solutions for managing customer experience across various channels. It differentiates itself through its AI-powered insights and unified platform approach.
Total Addressable Market (TAM)
The Unified-CXM market is estimated to be worth tens of billions of dollars annually, and growing. Sprinklr is positioned to capture a significant portion of this market, but faces competition from larger and more established players.
Upturn SWOT Analysis
Strengths
- Unified CXM Platform
- AI-Powered Insights
- Strong Customer Base
- Scalable Architecture
Weaknesses
- High Cost
- Complexity of Implementation
- Integration Challenges
- Relatively Smaller Market Share vs. Larger Competitors
Opportunities
- Expanding Product Offerings
- Growth in Emerging Markets
- Strategic Partnerships
- Increased Demand for CXM Solutions
Threats
- Intense Competition
- Changing Customer Preferences
- Economic Downturn
- Data Privacy Regulations
Competitors and Market Share
Key Competitors
- CRM
- ADBE
- ORCL
- SAP
Competitive Landscape
Sprinklr's strengths lie in its unified platform and AI capabilities. Its weaknesses are its relatively smaller size and higher cost compared to competitors like Salesforce and Adobe. It differentiates itself by focusing solely on Unified-CXM while some competitors provide other products and services. It faces competition from larger, more diversified companies and from niche players offering specific solutions.
Major Acquisitions
Nanigans
- Year: 2020
- Acquisition Price (USD millions): 80
- Strategic Rationale: Acquired Nanigans to enhance its advertising capabilities and expand its reach to new channels.
Growth Trajectory and Initiatives
Historical Growth: Sprinklr's historical growth requires revenue and user data from past years. This should be inserted once data is available.
Future Projections: Future growth projections require analyst estimates, which can be obtained from financial news outlets.
Recent Initiatives: Recent initiatives may include product launches, acquisitions, or partnerships. This information can be found in press releases and company announcements.
Summary
Sprinklr is a leading Unified-CXM platform with strong AI capabilities. Its unified approach gives it a competitive edge. The company needs to manage its costs and compete effectively against larger, more established players. The focus should be on demonstrating ROI and expanding into new markets and industries.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Financial News Outlets
- Industry Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data is subject to change and accuracy is not guaranteed.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sprinklr Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2021-06-23 | President, CEO & Director Mr. Rory P. Read | ||
Sector Technology | Industry Software - Application | Full time employees 3589 | Website https://www.sprinklr.com |
Full time employees 3589 | Website https://www.sprinklr.com | ||
Sprinklr, Inc. provides enterprise cloud software products worldwide. The company operates Unified Customer Experience Management platform, a software that enables customer-facing teams to collaborate across internal silos, communicate across digital channels, and leverages AI to deliver customer experiences. Its products include Sprinklr Service, a suite of artificial intelligence (AI) based products and solutions that unifies customer service across voice, digital, and social channels; Sprinklr Social, a suite of AI-powered products and solutions that unifies social media publishing, engagement, and analytics across various channels; Sprinklr Insights, a suite of AI-based products and solutions that delivers consumer intelligence and helps to manage customer feedback; and Sprinklr Marketing, a suite of AI-based products and solutions that unifies content production and content lifecycle management with paid campaigns across various channels. The company also provides professional, implementation, managed, training, and consultancy services. Sprinklr, Inc. was founded in 2009 and is headquartered in New York, New York.
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