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Sprinklr Inc (CXM)



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Upturn Advisory Summary
08/28/2025: CXM (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $10.89
1 Year Target Price $10.89
2 | Strong Buy |
1 | Buy |
9 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -55.71% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.26B USD | Price to earnings Ratio 22.44 | 1Y Target Price 10.89 |
Price to earnings Ratio 22.44 | 1Y Target Price 10.89 | ||
Volume (30-day avg) 14 | Beta 0.81 | 52 Weeks Range 6.75 - 9.69 | Updated Date 08/29/2025 |
52 Weeks Range 6.75 - 9.69 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-09-03 | When - | Estimate 0.1002 | Actual - |
Profitability
Profit Margin 13.58% | Operating Margin (TTM) 7.08% |
Management Effectiveness
Return on Assets (TTM) 1.92% | Return on Equity (TTM) 17.5% |
Valuation
Trailing PE 22.44 | Forward PE 20.7 | Enterprise Value 1745509116 | Price to Sales(TTM) 2.81 |
Enterprise Value 1745509116 | Price to Sales(TTM) 2.81 | ||
Enterprise Value to Revenue 2.17 | Enterprise Value to EBITDA 33.78 | Shares Outstanding 142831008 | Shares Floating 128184264 |
Shares Outstanding 142831008 | Shares Floating 128184264 | ||
Percent Insiders 5.97 | Percent Institutions 93.15 |
Upturn AI SWOT
Sprinklr Inc
Company Overview
History and Background
Sprinklr was founded in 2009 by Ragy Thomas. It began as a social media management platform and has evolved into a unified customer experience management (Unified-CXM) platform. Sprinklr went public in June 2021.
Core Business Areas
- Unified Customer Experience Management (Unified-CXM) Platform: Sprinklr's primary business is its Unified-CXM platform, which integrates various customer-facing functions like marketing, advertising, research, care, and sales onto a single platform. It utilizes AI to provide insights and personalize customer experiences across various channels.
Leadership and Structure
Ragy Thomas is the founder and CEO. Sprinklr has a typical corporate structure with departments focused on engineering, sales, marketing, finance, and customer success.
Top Products and Market Share
Key Offerings
- Market Share (%):
- Sprinklr Social: A social media management platform that allows businesses to monitor, engage with, and analyze their social media presence. While precise market share is difficult to pinpoint, competitors include Hootsuite and Sprout Social. Revenue is included under overall Sprinklr platform revenue, not broken out specifically.
- Market Share (%):
- Sprinklr Insights: An AI-powered insights platform that analyzes customer data to provide actionable insights for businesses. This includes understanding customer sentiment, trends, and preferences. Competitors include Qualtrics and Medallia.
- Market Share (%):
- Sprinklr Service: A customer service platform that enables businesses to provide personalized customer support across various channels. Competitors include Salesforce Service Cloud and Zendesk.
Market Dynamics
Industry Overview
The customer experience management (CXM) industry is growing rapidly, driven by the increasing importance of personalized customer experiences. Cloud-based CXM solutions are becoming increasingly popular.
Positioning
Sprinklr positions itself as a leader in the Unified-CXM space, offering a comprehensive platform that integrates various customer-facing functions. Its competitive advantage lies in its unified platform and AI-powered insights.
Total Addressable Market (TAM)
Estimates place the Unified-CXM market in the tens of billions of dollars and the TAM is always shifting based on business needs and growth. Sprinklr's positioning aims to capture a significant portion of this market.
Upturn SWOT Analysis
Strengths
- Unified CXM platform
- AI-powered insights
- Strong leadership
- Comprehensive feature set
Weaknesses
- High cost of implementation
- Complexity of the platform
- Integration challenges with legacy systems
Opportunities
- Expanding into new markets
- Integrating with emerging technologies
- Acquiring complementary businesses
- Increased demand for personalized customer experiences
Threats
- Competition from larger players
- Economic downturn
- Data privacy regulations
- Rapid technological changes
Competitors and Market Share
Key Competitors
- Adobe (ADBE)
- Salesforce (CRM)
- Qualtrics (XM)
Competitive Landscape
Sprinklr's unified platform and AI-powered insights provide a competitive advantage, but it faces competition from larger players with more resources.
Major Acquisitions
Nanigans
- Year: 2016
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded Sprinklr's advertising capabilities.
Bazaarvoice's social publishing business
- Year: 2016
- Acquisition Price (USD millions):
- Strategic Rationale: Bolstered social publishing capabilities.
Growth Trajectory and Initiatives
Historical Growth: Sprinklr has experienced growth in revenue, driven by the increasing adoption of its Unified-CXM platform.
Future Projections: Future growth is projected to be driven by continued adoption of the Unified-CXM platform and expansion into new markets.
Recent Initiatives: Sprinklr's recent initiatives include expanding its AI capabilities and integrating with emerging technologies.
Summary
Sprinklr is a growing player in the Unified-CXM space, offering a comprehensive platform powered by AI. While its unified approach is a strength, it faces competition from larger, more established companies. Growth depends on continued adoption of its platform and successful expansion into new markets and technologies. Sprinklr needs to stay ahead of the current trends and ensure the platform is easy to implement to maintain its edge.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share figures are estimates and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sprinklr Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2021-06-23 | President, CEO & Director Mr. Rory P. Read | ||
Sector Technology | Industry Software - Application | Full time employees 3589 | Website https://www.sprinklr.com |
Full time employees 3589 | Website https://www.sprinklr.com |
Sprinklr, Inc. provides enterprise cloud software products worldwide. The company operates Unified Customer Experience Management platform, a software that enables customer-facing teams to collaborate across internal silos, communicate across digital channels, and leverages AI to deliver customer experiences. Its products include Sprinklr Service, a suite of artificial intelligence (AI) based products and solutions that unifies customer service across voice, digital, and social channels; Sprinklr Social, a suite of AI-powered products and solutions that unifies social media publishing, engagement, and analytics across various channels; Sprinklr Insights, a suite of AI-based products and solutions that delivers consumer intelligence and helps to manage customer feedback; and Sprinklr Marketing, a suite of AI-based products and solutions that unifies content production and content lifecycle management with paid campaigns across various channels. The company also provides professional, implementation, managed, training, and consultancy services. Sprinklr, Inc. was founded in 2009 and is headquartered in New York, New York.

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