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Sprinklr Inc (CXM)



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Upturn Advisory Summary
07/02/2025: CXM (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $10.33
1 Year Target Price $10.33
2 | Strong Buy |
1 | Buy |
9 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -50.05% | Avg. Invested days 22 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.24B USD | Price to earnings Ratio 22.21 | 1Y Target Price 10.33 |
Price to earnings Ratio 22.21 | 1Y Target Price 10.33 | ||
Volume (30-day avg) 14 | Beta 0.81 | 52 Weeks Range 6.75 - 10.27 | Updated Date 07/2/2025 |
52 Weeks Range 6.75 - 10.27 | Updated Date 07/2/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-06-03 | When Before Market | Estimate 0.0987 | Actual 0.12 |
Profitability
Profit Margin 13.58% | Operating Margin (TTM) 7.08% |
Management Effectiveness
Return on Assets (TTM) 1.92% | Return on Equity (TTM) 17.5% |
Valuation
Trailing PE 22.21 | Forward PE 21.64 | Enterprise Value 1722213711 | Price to Sales(TTM) 2.78 |
Enterprise Value 1722213711 | Price to Sales(TTM) 2.78 | ||
Enterprise Value to Revenue 2.14 | Enterprise Value to EBITDA 33.33 | Shares Outstanding 142831008 | Shares Floating 127938369 |
Shares Outstanding 142831008 | Shares Floating 127938369 | ||
Percent Insiders 6.28 | Percent Institutions 84.86 |
Upturn AI SWOT
Sprinklr Inc
Company Overview
History and Background
Sprinklr was founded in 2009 by Ragy Thomas. It initially focused on social media management and has evolved into a unified customer experience management (Unified-CXM) platform. It went public in June 2021.
Core Business Areas
- Unified Customer Experience Management (Unified-CXM) Platform: Sprinklr offers a suite of integrated products that enable businesses to manage customer interactions across various channels, including social media, messaging, email, and live chat. The platform aims to provide a single, unified view of the customer journey.
Leadership and Structure
Ragy Thomas is the Founder and CEO. The company has a typical corporate structure with departments such as engineering, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Sprinklr Service: A customer service platform that allows agents to resolve customer issues across multiple channels. Key competitor is Salesforce Service Cloud. Specific market share data not publicly available. Number of users not publicly available. Revenue data for product is not broken out publically. Competitors include Salesforce, Zendesk, and Medallia.
- Sprinklr Insights: Provides social listening and analytics capabilities to understand customer sentiment and trends. Key competitor is Qualtrics. Specific market share data not publicly available. Number of users not publicly available. Revenue data for product is not broken out publically. Competitors include Qualtrics, Brandwatch, and Meltwater.
- Sprinklr Marketing: Provides advanced marketing capabilities to personalize campaigns and target audiences across various channels. Specific market share data not publicly available. Number of users not publicly available. Revenue data for product is not broken out publically. Competitors include Adobe Marketing Cloud, and Salesforce Marketing Cloud.
Market Dynamics
Industry Overview
The customer experience management (CXM) market is growing rapidly as businesses increasingly focus on improving customer satisfaction and loyalty. The market is competitive, with many established players and emerging startups.
Positioning
Sprinklr positions itself as a leading Unified-CXM platform, offering a comprehensive suite of tools for managing customer interactions across all channels. Their competitive advantage lies in their unified platform approach.
Total Addressable Market (TAM)
Estimated to be over $60 billion. Sprinklr is positioned to capture a significant portion of this market through its unified platform and focus on enterprise customers.
Upturn SWOT Analysis
Strengths
- Unified CXM Platform
- Strong Enterprise Focus
- Comprehensive Feature Set
- Established Brand Recognition
Weaknesses
- High Implementation Costs
- Complex Platform (Steep Learning Curve)
- Pricing Model
- Dependence on Large Enterprise Clients
Opportunities
- Expansion into new geographic markets
- Increased adoption of AI and machine learning in CXM
- Growing demand for personalized customer experiences
- Partnerships with other technology vendors
Threats
- Intense competition from established players
- Economic downturn affecting IT spending
- Rapid technological changes in the CXM landscape
- Data privacy regulations and compliance
Competitors and Market Share
Key Competitors
- Adobe (ADBE)
- Salesforce (CRM)
- Qualtrics (XM)
Competitive Landscape
Sprinklr's advantage is its unified platform. Disadvantages include price and complexity compared to point solutions offered by competitors.
Major Acquisitions
Nanigans
- Year: 2016
- Acquisition Price (USD millions): 83
- Strategic Rationale: Enhanced Sprinklr's advertising capabilities and expanded its reach in the marketing technology space.
Growth Trajectory and Initiatives
Historical Growth: Growth has been strong since its founding, fueled by demand for social media management and customer experience solutions, but it has slowed down recently.
Future Projections: Analysts project continued revenue growth, driven by increasing adoption of Unified-CXM platforms. However, profitability remains a key challenge.
Recent Initiatives: Focus on AI-powered analytics, expansion into new industries, and strategic partnerships.
Summary
Sprinklr is a leading Unified-CXM platform with a strong focus on enterprise customers. It is in a competitive market but the company has key strengths in its unified platform and broad feature set. However, high implementation costs, complexity, and pricing remain key challenges. Growth will rely on market conditions and the ability to overcome key compettitive hurdles
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Analyst Reports
- Industry Research Reports
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly. Investment decisions should be made based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sprinklr Inc
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 2021-06-23 | President, CEO & Director Mr. Rory P. Read | ||
Sector Technology | Industry Software - Application | Full time employees 3589 | Website https://www.sprinklr.com |
Full time employees 3589 | Website https://www.sprinklr.com |
Sprinklr, Inc. provides enterprise cloud software products worldwide. The company operates Unified Customer Experience Management platform, a software that enables customer-facing teams to collaborate across internal silos, communicate across digital channels, and leverages AI to deliver customer experiences. Its products include Sprinklr Service, a suite of artificial intelligence (AI) based products and solutions that unifies customer service across voice, digital, and social channels; Sprinklr Social, a suite of AI-powered products and solutions that unifies social media publishing, engagement, and analytics across various channels; Sprinklr Insights, a suite of AI-based products and solutions that delivers consumer intelligence and helps to manage customer feedback; and Sprinklr Marketing, a suite of AI-based products and solutions that unifies content production and content lifecycle management with paid campaigns across various channels. The company also provides professional, implementation, managed, training, and consultancy services. Sprinklr, Inc. was founded in 2009 and is headquartered in New York, New York.
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