DAY official logo DAY
DAY 2-star rating from Upturn Advisory
Dayforce Inc. (DAY) company logo

Dayforce Inc. (DAY)

Dayforce Inc. (DAY) 2-star rating from Upturn Advisory
$68.54
Last Close (24-hour delay)
Profit since last BUY-0.67%
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WEAK BUY
BUY since 54 days
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  • SELL Advisory (Loss)
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Upturn Stock price based on last close icon Stock price based on last close
*as per simulation
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Upturn Advisory Summary

11/05/2025: DAY (2-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

Upturn 2 star rating for performance

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

4 star rating from financial analysts

20 Analysts rated it

Well-followed company, solid analyst reports, reliable data for confident investing.

1 Year Target Price $70.08

1 Year Target Price $70.08

Analysts Price Target For last 52 week
$70.08 Target price
52w Low $48.01
Current$68.54
52w High $82.69

Analysis of Past Performance

Type Stock
Historic Profit -7.48%
Avg. Invested days 46
Today’s Advisory WEAK BUY
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 1.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 11/05/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 10.97B USD
Price to earnings Ratio -
1Y Target Price 70.08
Price to earnings Ratio -
1Y Target Price 70.08
Volume (30-day avg) 20
Beta 1.2
52 Weeks Range 48.01 - 82.69
Updated Date 11/6/2025
52 Weeks Range 48.01 - 82.69
Updated Date 11/6/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.95

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-10-29
When After Market
Estimate 0.21
Actual -1.23

Profitability

Profit Margin -7.91%
Operating Margin (TTM) -25.83%

Management Effectiveness

Return on Assets (TTM) -0.21%
Return on Equity (TTM) -5.71%

Valuation

Trailing PE -
Forward PE 28.09
Enterprise Value 11505066779
Price to Sales(TTM) 5.79
Enterprise Value 11505066779
Price to Sales(TTM) 5.79
Enterprise Value to Revenue 6.21
Enterprise Value to EBITDA 35.37
Shares Outstanding 160034963
Shares Floating 140646727
Shares Outstanding 160034963
Shares Floating 140646727
Percent Insiders 1.22
Percent Institutions 105.78

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

Dayforce Inc.

Dayforce Inc.(DAY) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

Dayforce Inc., originally known as Ceridian HCM Holding Inc., was founded in 1992. It has evolved from a payroll services provider to a comprehensive human capital management (HCM) software company. A significant milestone was the development and launch of the Dayforce platform, a single, cloud-based HCM solution.

Company business area logo Core Business Areas

  • Human Capital Management (HCM) Software: Provides a cloud-based platform that covers various HR functions including payroll, benefits, talent management, workforce management, and HR service delivery.

leadership logo Leadership and Structure

David Ossip is the Chairman and CEO. The company has a structured organizational hierarchy with various departments focusing on product development, sales, marketing, and customer service.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Dayforce HCM: A single, cloud-based platform encompassing payroll, benefits, talent management, workforce management, and HR service delivery. Competitors include Workday (WDAY), Oracle (ORCL), and SAP (SAP). Market share information is constantly changing and difficult to pinpoint a single number.

Market Dynamics

industry overview logo Industry Overview

The HCM software industry is experiencing growth driven by the increasing need for businesses to streamline HR processes and manage their workforce effectively. Cloud-based solutions are gaining popularity due to their scalability and accessibility.

Positioning

Dayforce Inc. is positioned as a leader in the HCM market, particularly known for its unified platform and focus on complex payroll requirements. Competitive advantages include its single application architecture and strong customer service.

Total Addressable Market (TAM)

The global HCM market is projected to reach hundreds of billions of dollars. Dayforce Inc. is positioned to capture a significant portion of this TAM through its comprehensive product offering and focus on large enterprise clients.

Upturn SWOT Analysis

Strengths

  • Unified HCM Platform
  • Strong Payroll Capabilities
  • Focus on Large Enterprises
  • Cloud-Based Architecture
  • High Customer Satisfaction

Weaknesses

  • Higher Pricing Compared to Some Competitors
  • Complexity of Implementation
  • Potential for Integration Challenges with Existing Systems

Opportunities

  • Expanding into New Geographies
  • Developing New Modules and Features
  • Acquiring Complementary Technologies
  • Increasing Demand for Cloud-Based HCM Solutions

Threats

  • Intense Competition from Established Players
  • Economic Downturn Affecting IT Spending
  • Cybersecurity Risks
  • Changes in Regulatory Requirements

Competitors and Market Share

Key competitor logo Key Competitors

  • WDAY
  • ORCL
  • SAP

Competitive Landscape

Dayforce Inc. competes primarily with large enterprise software vendors. Dayforce Inc.'s strength lies in its unified platform, while competitors may have broader product portfolios.

Major Acquisitions

CloudPay

  • Year: 2024
  • Acquisition Price (USD millions): 250
  • Strategic Rationale: Expand global payroll capabilities

Growth Trajectory and Initiatives

Historical Growth: Dayforce Inc. has demonstrated substantial growth in revenue and customer base over the past years.

Future Projections: Analysts project continued growth for Dayforce Inc. driven by its strong market position and expanding product offerings.

Recent Initiatives: Recent initiatives include product enhancements, strategic partnerships, and geographic expansion.

Summary

Dayforce Inc. demonstrates strength with its unified platform and focus on complex payroll. It is well positioned to capitalize on the growing demand for cloud-based HCM solutions. Key areas to watch include managing implementation complexity and navigating competitive pressures from larger players. Growth projections look very strong, and shareholders should expect future profit.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Analyst Estimates

Disclaimers:

The information provided is for informational purposes only and does not constitute financial advice. Market share figures are estimates and may vary based on different sources.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Dayforce Inc.

Exchange NYSE
Headquaters Minneapolis, MN, United States
IPO Launch date 2018-04-26
Chairman & CEO Mr. David D. Ossip
Sector Technology
Industry Software - Application
Full time employees 9600
Full time employees 9600

Dayforce Inc., together with its subsidiaries, operates as a human capital management (HCM) software company in the United States, Canada, Australia, and internationally. The company offers Dayforce, a cloud HCM platform that provides human resources, payroll and tax, workforce management, wallet, benefits, and talent intelligence functionalities; and Powerpay, a cloud HR and payroll solution for the small business market. It also provides payroll and payroll-related services; and professional services for its solutions, which include training and implementation consulting services. In addition, the company is involved in the shipment, rental, maintenance, and sale of payroll time clocks. It sells its solutions through direct sales force and third-party channels. The company was formerly known as Ceridian HCM Holding Inc. and changed its name to Dayforce Inc. in February 2024. Dayforce Inc. was founded in 1992 and is headquartered in Minneapolis, Minnesota.