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Upturn AI SWOT - About
DAY 
Dayforce Inc. (DAY)
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Upturn Advisory Summary
08/29/2025: DAY (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $70.17
1 Year Target Price $70.17
| 8 | Strong Buy |
| 4 | Buy |
| 7 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -5.82% | Avg. Invested days 38 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/29/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 11.01B USD | Price to earnings Ratio 232.57 | 1Y Target Price 70.17 |
Price to earnings Ratio 232.57 | 1Y Target Price 70.17 | ||
Volume (30-day avg) 20 | Beta 1.11 | 52 Weeks Range 48.01 - 82.69 | Updated Date 08/29/2025 |
52 Weeks Range 48.01 - 82.69 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When Before Market | Estimate 0.53 | Actual 0.61 |
Profitability
Profit Margin 2.65% | Operating Margin (TTM) 8.07% |
Management Effectiveness
Return on Assets (TTM) 0.82% | Return on Equity (TTM) 1.89% |
Valuation
Trailing PE 232.57 | Forward PE 34.72 | Enterprise Value 11602923845 | Price to Sales(TTM) 5.95 |
Enterprise Value 11602923845 | Price to Sales(TTM) 5.95 | ||
Enterprise Value to Revenue 6.27 | Enterprise Value to EBITDA 35.67 | Shares Outstanding 157800992 | Shares Floating 140013620 |
Shares Outstanding 157800992 | Shares Floating 140013620 | ||
Percent Insiders 1.24 | Percent Institutions 108.27 |
Upturn AI SWOT
Dayforce Inc.
Company Overview
History and Background
Dayforce, Inc. (formerly Ceridian HCM Holding Inc.) was founded in 1992. Originally a division of Control Data Corporation, it evolved into a leading global human capital management (HCM) software company through organic growth and acquisitions.
Core Business Areas
- Human Capital Management (HCM) Software: Dayforce's flagship platform provides solutions for HR, payroll, benefits, workforce management, talent management, and compensation.
Leadership and Structure
David Ossip is the Chairman and CEO. The company has a typical corporate structure with executive leadership overseeing various functional areas.
Top Products and Market Share
Key Offerings
- Dayforce HCM: Dayforce HCM is a cloud-based platform offering a comprehensive suite of human capital management solutions, including payroll, benefits, talent management, and workforce management. Competitors include Workday, Oracle, and SAP SuccessFactors. Market share data is included in the Competitors section below.
Market Dynamics
Industry Overview
The HCM market is experiencing growth driven by the increasing need for businesses to manage their workforce efficiently and effectively in a rapidly changing business environment. Cloud-based solutions are gaining popularity.
Positioning
Dayforce is positioned as a leading provider of cloud-based HCM solutions, focusing on mid-sized to large organizations. They differentiate themselves through a unified platform and strong payroll capabilities.
Total Addressable Market (TAM)
The global HCM market is estimated to be worth hundreds of billions of dollars. Dayforce, with its comprehensive platform and growing customer base, is well-positioned to capture a significant portion of this market.
Upturn SWOT Analysis
Strengths
- Unified HCM platform
- Strong payroll capabilities
- Cloud-native architecture
- Growing customer base
- Strong brand reputation
Weaknesses
- Higher price point compared to some competitors
- Implementation complexity
- Reliance on a single platform
Opportunities
- Expanding into new geographies
- Developing new features and functionalities
- Acquiring complementary technologies
- Increased adoption of cloud-based HCM solutions
- Growing demand for workforce analytics
Threats
- Intense competition
- Economic downturn
- Data security breaches
- Changing regulatory landscape
- Technological disruptions
Competitors and Market Share
Key Competitors
- WORK
- ORCL
- SAP
Competitive Landscape
Dayforce competes with other large HCM providers such as Workday, Oracle, and SAP. Dayforce's strengths lie in its unified platform and strong payroll capabilities, while its weaknesses include a higher price point.
Major Acquisitions
Ascender HCM
- Year: 2020
- Acquisition Price (USD millions): 115
- Strategic Rationale: Expanded Dayforce's presence in the Asia-Pacific region and strengthened its payroll capabilities.
Growth Trajectory and Initiatives
Historical Growth: Dayforce has experienced strong revenue growth in recent years driven by the increasing adoption of its cloud-based HCM platform.
Future Projections: Analyst projections estimate continued growth for Dayforce as it expands its market share and product offerings.
Recent Initiatives: Recent initiatives include expanding its geographic footprint, launching new product features, and acquiring companies to enhance its capabilities.
Summary
Dayforce is a strong player in the HCM market due to its unified platform and payroll capabilities. Revenue is growing, but it faces stiff competition. The company needs to watch out for technological disruptions and macroeconomic factors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dayforce Inc.
Exchange NYSE | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 2018-04-26 | Chairman & CEO Mr. David D. Ossip | ||
Sector Technology | Industry Software - Application | Full time employees 9600 | Website https://www.dayforce.com |
Full time employees 9600 | Website https://www.dayforce.com | ||
Dayforce Inc., together with its subsidiaries, operates as a human capital management (HCM) software company in the United States, Canada, Australia, and internationally. The company offers Dayforce, a cloud HCM platform that provides human resources, payroll and tax, workforce management, wallet, benefits, and talent intelligence functionalities; and Powerpay, a cloud HR and payroll solution for the small business market. It also provides payroll and payroll-related services; and professional services for its solutions, which include training and implementation consulting services. In addition, the company is involved in the shipment, rental, maintenance, and sale of payroll time clocks. It sells its solutions through direct sales force and third-party channels. The company was formerly known as Ceridian HCM Holding Inc. and changed its name to Dayforce Inc. in February 2024. Dayforce Inc. was founded in 1992 and is headquartered in Minneapolis, Minnesota.
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