Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
DAY 
Dayforce Inc. (DAY)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/11/2025: DAY (2-star) is a SELL. SELL since 1 days. Profits (-7.78%). Updated daily EoD!
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
20 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $67.27
1 Year Target Price $67.27
| 8 | Strong Buy |
| 4 | Buy |
| 7 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -6.86% | Avg. Invested days 45 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/11/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 9.32B USD | Price to earnings Ratio 368.33 | 1Y Target Price 67.27 |
Price to earnings Ratio 368.33 | 1Y Target Price 67.27 | ||
Volume (30-day avg) 20 | Beta 1.12 | 52 Weeks Range 48.01 - 82.69 | Updated Date 07/11/2025 |
52 Weeks Range 48.01 - 82.69 | Updated Date 07/11/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.43% | Operating Margin (TTM) 5.44% |
Management Effectiveness
Return on Assets (TTM) 0.55% | Return on Equity (TTM) 1.03% |
Valuation
Trailing PE 368.33 | Forward PE 27.25 | Enterprise Value 9507329062 | Price to Sales(TTM) 5.15 |
Enterprise Value 9507329062 | Price to Sales(TTM) 5.15 | ||
Enterprise Value to Revenue 5.25 | Enterprise Value to EBITDA 32.97 | Shares Outstanding 159880992 | Shares Floating 156672256 |
Shares Outstanding 159880992 | Shares Floating 156672256 | ||
Percent Insiders 1.22 | Percent Institutions 114.61 |
Upturn AI SWOT
Dayforce Inc.
Company Overview
History and Background
Dayforce, formerly Ceridian HCM Holding Inc., was founded in 1992. It evolved from providing payroll services to a comprehensive cloud-based human capital management (HCM) platform. Ceridian rebranded as Dayforce in 2024 to further highlight its core HCM platform.
Core Business Areas
- HCM Software: Dayforce's core offering is its cloud-based HCM platform, which includes payroll, benefits, workforce management, talent management, and human resources functionalities. It aims to provide a unified solution for managing the entire employee lifecycle.
Leadership and Structure
David Ossip is the Chairman and CEO. Dayforce has a typical corporate structure with departments such as finance, marketing, sales, engineering, and customer support.
Top Products and Market Share
Key Offerings
- Dayforce HCM: Dayforce HCM is a cloud-based platform that integrates various HR functions, including payroll, benefits administration, talent management, and workforce management. While precise market share data fluctuates, Dayforce competes with ADP, Workday, and SAP SuccessFactors in the HCM market. Estimates of Dayforce's market share range around 5-10% of the overall HCM market. Competitors: ADP (ADP), Workday (WDAY), SAP SuccessFactors (SAP).
Market Dynamics
Industry Overview
The HCM market is experiencing growth driven by cloud adoption, increasing complexity of workforce management, and a greater focus on employee experience. The industry is competitive with many players offering specialized or comprehensive solutions.
Positioning
Dayforce positions itself as a modern, unified HCM platform that provides a single source of truth for all employee data. Its key competitive advantage is its continuous payroll engine. Dayforce has a reputation for stronger capabilities for organizations with complex requirements
Total Addressable Market (TAM)
The global HCM market is projected to reach hundreds of billions of USD. Dayforce's strategy of focusing on large and mid-sized enterprise customers with complex payroll and workforce management needs puts them in competition for a significant portion of this TAM.
Upturn SWOT Analysis
Strengths
- Unified platform
- Continuous payroll
- Strong enterprise focus
- Cloud-native architecture
- Strong customer satisfaction
Weaknesses
- Higher price point
- Implementation complexity
- Can be perceived as expensive
- Smaller market share compared to ADP and Workday
Opportunities
- Expansion into new geographies
- Further product innovation
- Partnerships with other technology providers
- Growth in the mid-market segment
- Increased demand for cloud-based HCM solutions
Threats
- Intense competition
- Economic downturn
- Rapid technological changes
- Data security breaches
- Changing regulatory environment
Competitors and Market Share
Key Competitors
- ADP (ADP)
- Workday (WDAY)
- SAP (SAP)
Competitive Landscape
Dayforce's advantages include its unified platform and continuous payroll. Disadvantages include higher price point and implementation complexity.
Major Acquisitions
Ascender HCM
- Year: 2021
- Acquisition Price (USD millions): 70
- Strategic Rationale: Expanded Dayforce's presence in the Asia-Pacific (APAC) region. The acquisition will expand Dayforce's geographic footprint and support the company's global growth strategy.
Growth Trajectory and Initiatives
Historical Growth: Dayforce (Ceridian) has experienced significant growth in recent years, driven by the adoption of its cloud-based HCM platform.
Future Projections: Future growth is expected to continue, fueled by market trends and strategic initiatives.
Recent Initiatives: Strategic initiatives include expansion into new markets, product innovation, and acquisitions.
Summary
Dayforce is a leading player in the HCM market, offering a unified and cloud-based platform. Its strengths lie in its continuous payroll and enterprise focus. However, it faces challenges related to competition and higher price point. The company's future success depends on its ability to innovate, expand into new markets, and maintain customer satisfaction. A large issue is that Dayforce recently moved to being a privately traded company and no longer provides the important financial reporting that investors use to access the company's strength.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (when publicly traded)
- Industry Reports
- Market Analysis Reports
Disclaimers:
This analysis is based on publicly available information and estimates. Market share data is approximate and may vary depending on the source. The AI-based rating is subjective and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dayforce Inc.
Exchange NYSE | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 2018-04-26 | Chairman & CEO Mr. David D. Ossip | ||
Sector Technology | Industry Software - Application | Full time employees 9600 | Website https://www.dayforce.com |
Full time employees 9600 | Website https://www.dayforce.com | ||
Dayforce Inc., together with its subsidiaries, operates as a human capital management (HCM) software company in the United States, Canada, Australia, and internationally. The company offers Dayforce, a cloud HCM platform that provides human resources, payroll and tax, workforce management, wallet, benefits, and talent intelligence functionalities; and Powerpay, a cloud HR and payroll solution for the small business market. It also provides payroll and payroll-related services; and professional services for its solutions, which include training and implementation consulting services. In addition, the company is involved in the shipment, rental, maintenance, and sale of payroll time clocks. It sells its solutions through direct sales force and third-party channels. The company was formerly known as Ceridian HCM Holding Inc. and changed its name to Dayforce Inc. in February 2024. Dayforce Inc. was founded in 1992 and is headquartered in Minneapolis, Minnesota.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.