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DAY logo DAY
Upturn stock ratingUpturn stock rating
DAY logo

Dayforce Inc. (DAY)

Upturn stock ratingUpturn stock rating
$54.88
Last Close (24-hour delay)
Profit since last BUY-7.78%
upturn advisory
SELL
SELL since 2 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

07/14/2025: DAY (2-star) is a SELL. SELL since 2 days. Profits (-7.78%). Updated daily EoD!

Upturn Star Rating

rating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

rating

20 Analysts rated it

Well-followed company, solid analyst reports, reliable data for confident investing.

1 Year Target Price $67.27

1 Year Target Price $67.27

Analysts Price Target For last 52 week
$67.27 Target price
52w Low $48.01
Current$54.88
52w High $82.69

Analysis of Past Performance

Type Stock
Historic Profit -6.86%
Avg. Invested days 45
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 07/14/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 8.83B USD
Price to earnings Ratio 345.31
1Y Target Price 67.27
Price to earnings Ratio 345.31
1Y Target Price 67.27
Volume (30-day avg) 20
Beta 1.12
52 Weeks Range 48.01 - 82.69
Updated Date 07/13/2025
52 Weeks Range 48.01 - 82.69
Updated Date 07/13/2025
Dividends yield (FY) -
Basic EPS (TTM) 0.16

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 1.43%
Operating Margin (TTM) 5.44%

Management Effectiveness

Return on Assets (TTM) 0.55%
Return on Equity (TTM) 1.03%

Valuation

Trailing PE 345.31
Forward PE 27.25
Enterprise Value 9507329062
Price to Sales(TTM) 4.88
Enterprise Value 9507329062
Price to Sales(TTM) 4.88
Enterprise Value to Revenue 5.25
Enterprise Value to EBITDA 32.97
Shares Outstanding 159880992
Shares Floating 156672256
Shares Outstanding 159880992
Shares Floating 156672256
Percent Insiders 1.22
Percent Institutions 114.61

ai summary icon Upturn AI SWOT

Dayforce Inc.

stock logo

Company Overview

overview logo History and Background

Dayforce, formerly Ceridian HCM Holding Inc., was founded in 1992. It evolved from providing payroll services to a comprehensive cloud-based human capital management (HCM) platform. Ceridian rebranded as Dayforce in 2024 to further highlight its core HCM platform.

business area logo Core Business Areas

  • HCM Software: Dayforce's core offering is its cloud-based HCM platform, which includes payroll, benefits, workforce management, talent management, and human resources functionalities. It aims to provide a unified solution for managing the entire employee lifecycle.

leadership logo Leadership and Structure

David Ossip is the Chairman and CEO. Dayforce has a typical corporate structure with departments such as finance, marketing, sales, engineering, and customer support.

Top Products and Market Share

overview logo Key Offerings

  • Dayforce HCM: Dayforce HCM is a cloud-based platform that integrates various HR functions, including payroll, benefits administration, talent management, and workforce management. While precise market share data fluctuates, Dayforce competes with ADP, Workday, and SAP SuccessFactors in the HCM market. Estimates of Dayforce's market share range around 5-10% of the overall HCM market. Competitors: ADP (ADP), Workday (WDAY), SAP SuccessFactors (SAP).

Market Dynamics

industry overview logo Industry Overview

The HCM market is experiencing growth driven by cloud adoption, increasing complexity of workforce management, and a greater focus on employee experience. The industry is competitive with many players offering specialized or comprehensive solutions.

Positioning

Dayforce positions itself as a modern, unified HCM platform that provides a single source of truth for all employee data. Its key competitive advantage is its continuous payroll engine. Dayforce has a reputation for stronger capabilities for organizations with complex requirements

Total Addressable Market (TAM)

The global HCM market is projected to reach hundreds of billions of USD. Dayforce's strategy of focusing on large and mid-sized enterprise customers with complex payroll and workforce management needs puts them in competition for a significant portion of this TAM.

Upturn SWOT Analysis

Strengths

  • Unified platform
  • Continuous payroll
  • Strong enterprise focus
  • Cloud-native architecture
  • Strong customer satisfaction

Weaknesses

  • Higher price point
  • Implementation complexity
  • Can be perceived as expensive
  • Smaller market share compared to ADP and Workday

Opportunities

  • Expansion into new geographies
  • Further product innovation
  • Partnerships with other technology providers
  • Growth in the mid-market segment
  • Increased demand for cloud-based HCM solutions

Threats

  • Intense competition
  • Economic downturn
  • Rapid technological changes
  • Data security breaches
  • Changing regulatory environment

Competitors and Market Share

competitor logo Key Competitors

  • ADP (ADP)
  • Workday (WDAY)
  • SAP (SAP)

Competitive Landscape

Dayforce's advantages include its unified platform and continuous payroll. Disadvantages include higher price point and implementation complexity.

Major Acquisitions

Ascender HCM

  • Year: 2021
  • Acquisition Price (USD millions): 70
  • Strategic Rationale: Expanded Dayforce's presence in the Asia-Pacific (APAC) region. The acquisition will expand Dayforce's geographic footprint and support the company's global growth strategy.

Growth Trajectory and Initiatives

Historical Growth: Dayforce (Ceridian) has experienced significant growth in recent years, driven by the adoption of its cloud-based HCM platform.

Future Projections: Future growth is expected to continue, fueled by market trends and strategic initiatives.

Recent Initiatives: Strategic initiatives include expansion into new markets, product innovation, and acquisitions.

Summary

Dayforce is a leading player in the HCM market, offering a unified and cloud-based platform. Its strengths lie in its continuous payroll and enterprise focus. However, it faces challenges related to competition and higher price point. The company's future success depends on its ability to innovate, expand into new markets, and maintain customer satisfaction. A large issue is that Dayforce recently moved to being a privately traded company and no longer provides the important financial reporting that investors use to access the company's strength.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings (when publicly traded)
  • Industry Reports
  • Market Analysis Reports

Disclaimers:

This analysis is based on publicly available information and estimates. Market share data is approximate and may vary depending on the source. The AI-based rating is subjective and should not be considered investment advice.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Dayforce Inc.

Exchange NYSE
Headquaters Minneapolis, MN, United States
IPO Launch date 2018-04-26
Chairman & CEO Mr. David D. Ossip
Sector Technology
Industry Software - Application
Full time employees 9600
Full time employees 9600

Dayforce Inc., together with its subsidiaries, operates as a human capital management (HCM) software company in the United States, Canada, Australia, and internationally. The company offers Dayforce, a cloud HCM platform that provides human resources, payroll and tax, workforce management, wallet, benefits, and talent intelligence functionalities; and Powerpay, a cloud HR and payroll solution for the small business market. It also provides payroll and payroll-related services; and professional services for its solutions, which include training and implementation consulting services. In addition, the company is involved in the shipment, rental, maintenance, and sale of payroll time clocks. It sells its solutions through direct sales force and third-party channels. The company was formerly known as Ceridian HCM Holding Inc. and changed its name to Dayforce Inc. in February 2024. Dayforce Inc. was founded in 1992 and is headquartered in Minneapolis, Minnesota.