Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI Summary - About
Digital Brands Group, Inc. Common Stock(DBGI)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DBGI
09/25/2026: DBGI (1-star) is currently NOT-A-BUY. Pass it for now.
Digital Brands Group, Inc. is a digital-first apparel company that operates a portfolio of premium brands. While the company leverages a multi-brand strategy to reach niche consumers, it has historically faced challenges with profitability and operational scaling. The main investment opportunity lies in its ability to improve operational efficiency and potentially grow its brands through an omnichannel approach. However, investors face significant risks, including intense competition from industry giants, high price volatility, and the necessity of successful brand integration. The stock may best suit speculative investors who are closely monitoring the company's progress toward achieving consistent financial stability and cash-flow positive operations.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company has not demonstrated consistent high-growth profitability required for traditional growth models. |
| Momentum investor | Weak fit | Current market volatility and performance trends do not typically align with momentum-based strategies. |
| Value investor | Weak fit | Financial instability and consistent losses make valuation-based entry difficult. |
| Dividend investor | Weak fit | The company pays no dividends and is focused on capital preservation. |
| Low-risk investor | Weak fit | High price volatility and significant business risks make this unsuitable for low-risk portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to significant swings driven by liquidity and operational news. |
| Valuation risk | High | Determining fundamental value is difficult given the lack of consistent earnings. |
| Competition risk (Apparel retail) | High | The company faces immense pressure from global apparel leaders with superior scale. |
| Business quality | Medium | The business model depends heavily on successful brand integrations and digital execution. |
| Dividend income | Low / none | There is no expectation of dividend income for shareholders. |
| Execution risk | High | Successfully managing a portfolio of disparate brands requires high operational competence. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -28.78% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.95M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 1.5M shares | Beta -0.03 | 52 Weeks Range 3.14 - 720.00 | Updated Date 09/25/2026 |
52 Weeks Range 3.14 - 720.00 | Updated Date 09/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -68.12 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Direct-to-Consumer (DTC) Sales | Revenue generated from online e-commerce platforms. | The primary way they sell goods is directly to the customer online. |
| Wholesale Distribution | Sales to boutique and department store partners. | They also generate revenue by selling bulk inventory to retail partners. |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 23.44M | Price to Sales(TTM) 0.51 |
Enterprise Value 23.44M | Price to Sales(TTM) 0.51 | ||
Enterprise Value to Revenue 4.05 | Enterprise Value to EBITDA 2.73 | Shares Outstanding 574.64K | Shares Floating 916.29K |
Shares Outstanding 574.64K | Shares Floating 916.29K | ||
Percent Insiders - | Percent Institutions 6.73 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Digital Brands Group, Inc. Common Stock
Exchange NASDAQ | Headquarters Austin, TX, United States | ||
IPO Launch date 2021-05-14 | President, CEO & Chairman Mr. John Hilburn Davis IV | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 33 | |
Full time employees 33 | |||
Digital Brands Group, Inc. engages in the provision of various apparel products through direct-to-consumer and wholesale distribution. The company offers women's clothing, including dresses, tops, jumpsuits, bottoms, sets, shirts, sweaters, skirts, shorts, athleisure bottoms, and other accessory products, as well as t-shirts, jackets and rompers. It sells its products under the Bailey 44, Stateside, DSTLD, Sundry, and AVO Studios brand names. The company sells directly to the consumer through its websites and showrooms, as well as through its wholesale channel in specialty stores, third-party online stores, and select department stores. The company was formerly known as Denim.LA, Inc. Digital Brands Group, Inc. was incorporated in 2012 and is headquartered in Austin, Texas.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.