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Upturn AI SWOT - About
Digital Brands Group, Inc. Common Stock (DBGI)
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Upturn Advisory Summary
08/28/2025: DBGI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -40.96% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 41.67M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.47 | 52 Weeks Range 1.03 - 106.50 | Updated Date 06/29/2025 |
52 Weeks Range 1.03 - 106.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -54.61 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -147.33% | Operating Margin (TTM) -106.67% |
Management Effectiveness
Return on Assets (TTM) -25.4% | Return on Equity (TTM) -315.37% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 45931989 | Price to Sales(TTM) 4.23 |
Enterprise Value 45931989 | Price to Sales(TTM) 4.23 | ||
Enterprise Value to Revenue 4.66 | Enterprise Value to EBITDA 2.73 | Shares Outstanding 4146490 | Shares Floating 4146494 |
Shares Outstanding 4146490 | Shares Floating 4146494 | ||
Percent Insiders 0.11 | Percent Institutions - |
Upturn AI SWOT
Digital Brands Group Inc
Company Overview
History and Background
Digital Brands Group Inc. (DBGI) was formerly known as Sonoma Pharmaceuticals, Inc. and changed its name to Digital Brands Group, Inc. in September 2020. DBGI has evolved from a focus on pharmaceutical products to acquiring and operating a portfolio of direct-to-consumer (DTC) fashion and lifestyle brands.
Core Business Areas
- Fashion Brands: DBGI acquires and operates DTC fashion and lifestyle brands. Their strategy involves leveraging their platform to scale these brands efficiently.
Leadership and Structure
Hil Davis is the CEO. The organizational structure involves a corporate team overseeing the various acquired brands.
Top Products and Market Share
Key Offerings
- DSTLD: A DTC apparel brand focused on minimalist and sustainable fashion. Market share data unavailable. Competitors include Everlane, ADAY and similar DTC apparel brands.
- Bailey 44: A contemporary women's apparel brand. Market share data unavailable. Competitors include Vince, Theory and similar contemporary brands.
- Hiptique: A clothing and accessories brand. Market share data unavailable.
- Stateside: A lifestyle brand. Market share data unavailable.
Market Dynamics
Industry Overview
The DTC fashion industry is competitive and rapidly evolving, characterized by increasing online sales and a focus on personalized experiences. Challenges include rising customer acquisition costs and supply chain disruptions.
Positioning
DBGI aims to consolidate and scale DTC fashion brands through its platform. Its competitive advantages could include operational efficiencies and shared marketing resources. However, it faces competition from established brands and other DTC aggregators.
Total Addressable Market (TAM)
The global fashion e-commerce market is estimated to be in the hundreds of billions of dollars. DBGI is positioned to capture a small portion of this TAM by acquiring and scaling niche DTC brands.
Upturn SWOT Analysis
Strengths
- Platform approach for scaling brands
- Diversified portfolio of DTC brands
- Potential for operational efficiencies
Weaknesses
- Dependence on successful brand integration
- Limited financial resources
- High customer acquisition costs
Opportunities
- Further brand acquisitions
- Expansion into new markets
- Increased focus on sustainability
Threats
- Increased competition from established brands
- Changes in consumer preferences
- Economic downturn
Competitors and Market Share
Key Competitors
- ASOS (ASC.L)
- Boohoo (BOO.L)
- Revolve (RVLV)
Competitive Landscape
DBGI faces significant competition from larger, more established e-commerce companies. Its success depends on differentiating its brands and achieving operational efficiencies.
Major Acquisitions
Stateside
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Expansion of brand portfolio and diversification of product offerings.
Bailey 44
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Expansion of brand portfolio and diversification of product offerings.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by acquisitions and organic growth within acquired brands.
Future Projections: Future growth depends on the successful integration and scaling of acquired brands. Analyst estimates vary.
Recent Initiatives: Recent initiatives include acquiring new brands and focusing on operational improvements.
Summary
Digital Brands Group's strategy of acquiring DTC brands holds potential, but it needs to demonstrate consistent revenue growth and profitability. The company must effectively integrate its acquisitions and manage customer acquisition costs in a competitive market. Monitoring cash flow and balance sheet health is critical for its long-term sustainability. DBGI must also be able to compete with larger competitors in the ever evolving market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Third-party Market Research Reports
- Yahoo Finance
- YCharts
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Financial data may be outdated. Market share data may be inaccurate. This should not be taken to make any investment decisions. Please consult a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Digital Brands Group Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2021-05-14 | President, CEO & Chairman Mr. John Hilburn Davis IV | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 41 | |
Full time employees 41 | |||
Digital Brands Group, Inc. engages in the provision of various apparel products through direct-to-consumer and wholesale distribution. The company offers women's clothing, including dresses, tops, jumpsuits, sets, shirts, sweaters, skirts, shorts, athleisure bottoms, and other accessory products, as well as t-shirts, jackets and rompers. It sells its products under the Bailey 44, Stateside, DSTLD, Sundry, and AVO Studios brand names. The company sells directly to the consumer through its websites and showrooms, as well as through its wholesale channel in specialty stores and select department stores. The company was formerly known as Denim.LA, Inc. Digital Brands Group, Inc. was incorporated in 2012 and is headquartered in Austin, Texas.
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