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Upturn AI SWOT - About
Digital Brands Group, Inc. Common Stock (DBGI)
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Upturn Advisory Summary
10/14/2025: DBGI (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -40.96% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 41.67M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta 0.47 | 52 Weeks Range 1.03 - 106.50 | Updated Date 06/29/2025 |
52 Weeks Range 1.03 - 106.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -54.61 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -147.33% | Operating Margin (TTM) -106.67% |
Management Effectiveness
Return on Assets (TTM) -25.4% | Return on Equity (TTM) -315.37% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 45931989 | Price to Sales(TTM) 4.23 |
Enterprise Value 45931989 | Price to Sales(TTM) 4.23 | ||
Enterprise Value to Revenue 4.66 | Enterprise Value to EBITDA 2.73 | Shares Outstanding 4146490 | Shares Floating 4146494 |
Shares Outstanding 4146490 | Shares Floating 4146494 | ||
Percent Insiders 0.11 | Percent Institutions - |
Upturn AI SWOT
Digital Brands Group Inc
Company Overview
History and Background
Digital Brands Group, Inc., founded in 2012 (as Wet Seal) and later rebranded, focuses on acquiring and scaling consumer lifestyle brands through a direct-to-consumer (DTC) model. The company has evolved from a traditional retail model to a portfolio of online brands.
Core Business Areas
- DTC E-commerce: Primarily operates through direct-to-consumer websites, selling apparel, accessories, and other consumer goods directly to consumers.
- Brand Acquisition: Acquires promising consumer brands and leverages its expertise to grow them through digital marketing and operational efficiencies.
Leadership and Structure
Hil Davis serves as CEO. The organizational structure is designed to support centralized marketing, technology, and operational functions for its portfolio of brands.
Top Products and Market Share
Key Offerings
- DSTLD: Sustainable denim and apparel. Market share data is not readily available for individual brands within Digital Brands Group. Competitors include Everlane, Madewell, and Levi's.
- Bailey 44: Contemporary women's apparel. Market share data is not readily available for individual brands within Digital Brands Group. Competitors include BCBGMAXAZRIA, Vince, and Theory.
- Sundry: French-inspired apparel, known for its relaxed and casual style. Market share data is not readily available for individual brands within Digital Brands Group. Competitors include Free People, Spiritual Gangster, and Aviator Nation.
Market Dynamics
Industry Overview
The e-commerce industry is experiencing continued growth, with a shift towards direct-to-consumer brands and online shopping. Intense competition exists across the apparel and accessories market, demanding innovative products and marketing strategies.
Positioning
Digital Brands Group aims to create and scale DTC brands by using a central platform for brand acquisition and growth. Their competitive advantage lies in the operational platform used across the brands.
Total Addressable Market (TAM)
The global apparel market is estimated at trillions of USD. DBGI is positioned to capture a portion of this TAM through its niche brand acquisitions and DTC focus, however, faces a lot of risks and unknowns
Upturn SWOT Analysis
Strengths
- Acquisition Strategy for Rapid Brand Portfolio Expansion
- Centralized Platform for Marketing and Operations
- Focus on Direct-to-Consumer Sales
- Experienced Leadership in E-commerce
Weaknesses
- Reliance on Debt Financing for Acquisitions
- Limited Brand Awareness Compared to Larger Competitors
- Negative Earnings
- Stock Price Volatility
Opportunities
- Further Acquisition of Complementary Brands
- Expansion into New Product Categories
- Increased Focus on Sustainability and Ethical Sourcing
- Improved Marketing Effectiveness through Data Analytics
Threats
- Increased Competition from Established E-commerce Players
- Changing Consumer Preferences
- Economic Downturn Impacting Consumer Spending
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- ASOS (ASC.L)
- Boohoo (BOO.L)
- Revolve (RVLV)
Competitive Landscape
DBGI is significantly smaller than its major competitors, relying on niche brand acquisitions and is susceptible to the wider markets and any downturn.
Major Acquisitions
Sundry
- Year: 2022
- Acquisition Price (USD millions):
- Strategic Rationale: Expanded brand portfolio with a popular casual apparel brand.
Bailey 44
- Year: 2021
- Acquisition Price (USD millions):
- Strategic Rationale: Addition of a established contemporary women's apparel.
DSTLD
- Year: 2020
- Acquisition Price (USD millions):
- Strategic Rationale: Introduction of a sustainable denim brand to the portfolio.
Growth Trajectory and Initiatives
Historical Growth: Historical growth is linked to the acquisition of brands and their subsequent performance. Growth rate has been uneven.
Future Projections: Future growth projections are highly dependent on the company's ability to integrate new acquisitions and efficiently manage costs. Analyst estimates are varied and may not be readily available.
Recent Initiatives: Recent initiatives involve strategic brand acquisitions and efforts to optimize marketing spend and improve operational efficiency.
Summary
Digital Brands Group follows an aggressive acquisition strategy but faces considerable financial risk. They are acquiring multiple brands and trying to utilize a consolidated platform to run all brands. The future success of the company will depend on the success of the brands and the debt the company has acquired to operate. DBGI needs to find sustainable brands to acquire to create a stable revenue stream.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- MarketWatch
- Yahoo Finance
- Bloomberg
- Company Website
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Digital Brands Group Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2021-05-14 | President, CEO & Chairman Mr. John Hilburn Davis IV | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 41 | |
Full time employees 41 | |||
Digital Brands Group, Inc. engages in the provision of various apparel products through direct-to-consumer and wholesale distribution. The company offers women's clothing, including dresses, tops, jumpsuits, sets, shirts, sweaters, skirts, shorts, athleisure bottoms, and other accessory products, as well as t-shirts, jackets and rompers. It sells its products under the Bailey 44, Stateside, DSTLD, Sundry, and AVO Studios brand names. The company sells directly to the consumer through its websites and showrooms, as well as through its wholesale channel in specialty stores and select department stores. The company was formerly known as Denim.LA, Inc. Digital Brands Group, Inc. was incorporated in 2012 and is headquartered in Austin, Texas.
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