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Upturn AI Summary - About
Diageo PLC ADR(DEO)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DEO
11/06/2026: DEO (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Diageo PLC is a global leader in the premium alcoholic beverage sector, known for its extensive portfolio of major spirit and beer brands including Johnnie Walker and Guinness. The company benefits from a deep-rooted brand heritage, a vast global distribution network, and consistent cash flow generation, which supports its long-term dividend commitments. Its primary growth strategy focuses on premiumization and expansion into high-growth markets. However, the company faces risks from fluctuating consumer trends toward lower-alcohol consumption, intense competitive pressures, and regulatory headwinds. It may best suit value and dividend-oriented investors, provided they monitor the company’s ability to navigate shifting consumer demographics and maintain brand prestige.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | While Diageo offers premiumization trends, it is a mature business with steady rather than explosive growth. |
| Momentum investor | Mixed fit | This style is conditional on a positive Upturn signal, which fluctuates with broader consumer spending trends. |
| Value investor | Strong fit | Diageo often trades at valuations that may appeal to value investors seeking quality brand assets. |
| Dividend investor | Strong fit | The company's history of consistent dividend payouts makes it attractive for income-focused portfolios. |
| Low-risk investor | Strong fit | The consumer-staple nature of alcohol products provides a defensive quality that can reduce portfolio volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | As an ADR, the stock is subject to currency fluctuations and broader market sentiment regarding consumer staples. |
| Valuation risk | Medium | Changes in interest rates or market risk appetite can cause the valuation of mature, yield-oriented stocks to fluctuate. |
| Competition risk (spirits and beer) | Medium | Intense competition from craft distillers and changing consumer trends requires constant brand reinvestment. |
| Business quality | Strong | Diageo possesses an elite portfolio of global brands that generate recurring and defensible cash flows. |
| Dividend income | Low | The risk to dividend income is low due to the company's strong cash generation and historical commitment to payouts. |
| Execution risk | Medium | Successfully managing a vast global supply chain and regional market trends is complex and critical to performance. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -21.55% | Avg. Invested days 31 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/06/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 55.56B USD | Price to earnings Ratio 31.97 | 1Y Target Price 108.71 |
Price to earnings Ratio 31.97 | 1Y Target Price 108.71 | ||
Volume (30-day avg) 1.2M shares | Beta 0.37 | 52 Weeks Range 70.81 - 102.15 | Updated Date 11/08/2026 |
52 Weeks Range 70.81 - 102.15 | Updated Date 11/08/2026 | ||
Dividends yield (FY) 2.00% | Basic EPS (TTM) 3.12 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Spirits | Includes global brands like Johnnie Walker, Smirnoff, and Don Julio. | The main engine of profit, relying on brand loyalty and premium pricing. |
| Beer | Primarily the Guinness brand and various regional offerings. | Provides stable, recurring volume-based revenue in key markets. |
| Geography (Global) | Operations in North America, Europe, Asia Pacific, Africa, and LAC. | Diageo earns from diverse global markets, balancing slow-growth mature markets with high-growth emerging ones. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 31.97 | Forward PE 14.71 | Enterprise Value 76.84B | Price to Sales(TTM) 2.83 |
Enterprise Value 76.84B | Price to Sales(TTM) 2.83 | ||
Enterprise Value to Revenue 3.91 | Enterprise Value to EBITDA 12.56 | Shares Outstanding 556.90M | Shares Floating 10.00B |
Shares Outstanding 556.90M | Shares Floating 10.00B | ||
Percent Insiders 0.25 | Percent Institutions 9.89 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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