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Diageo PLC ADR (DEO)

Upturn stock ratingUpturn stock rating
$100.44
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/27/2025: DEO (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

8 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $124.71

1 Year Target Price $124.71

Analysts Price Target For last 52 week
$124.71Target price
Low$99.26
Current$100.44
high$140.6

Analysis of Past Performance

Type Stock
Historic Profit -25.5%
Avg. Invested days 27
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 55.80B USD
Price to earnings Ratio 15.57
1Y Target Price 124.71
Price to earnings Ratio 15.57
1Y Target Price 124.71
Volume (30-day avg) 8
Beta 0.28
52 Weeks Range 99.26 - 140.60
Updated Date 06/30/2025
52 Weeks Range 99.26 - 140.60
Updated Date 06/30/2025
Dividends yield (FY) 4.12%
Basic EPS (TTM) 6.45

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 17.79%
Operating Margin (TTM) 29.1%

Management Effectiveness

Return on Assets (TTM) 7.72%
Return on Equity (TTM) 32.32%

Valuation

Trailing PE 15.57
Forward PE 10.6
Enterprise Value 75672831280
Price to Sales(TTM) 2.76
Enterprise Value 75672831280
Price to Sales(TTM) 2.76
Enterprise Value to Revenue 3.74
Enterprise Value to EBITDA 11.21
Shares Outstanding 555574016
Shares Floating 2212204840
Shares Outstanding 555574016
Shares Floating 2212204840
Percent Insiders 0.06
Percent Institutions 9.99

Analyst Ratings

Rating 3
Target Price 124.71
Buy 1
Strong Buy 3
Buy 1
Strong Buy 3
Hold 2
Sell 1
Strong Sell 1
Strong Sell 1

ai summary icon Upturn AI SWOT

Diageo PLC ADR

stock logo

Company Overview

overview logo History and Background

Diageo PLC was formed in 1997 from the merger of Grand Metropolitan and Guinness. It has grown through acquisitions to become a global leader in alcoholic beverages.

business area logo Core Business Areas

  • North America: Largest market, focuses on spirits and beer. Includes brands like Johnnie Walker, Smirnoff, and Guinness.
  • Europe: Strong presence with a portfolio of premium spirits and beers. Includes brands like Baileys and Tanqueray.
  • Asia Pacific: Fast-growing market with increasing demand for premium alcoholic beverages. Includes brands like Johnnie Walker and local spirits.
  • Africa: Emerging market with strong growth potential. Includes brands like Guinness and local beer brands.
  • Latin America and Caribbean: Significant presence in rum and other spirits categories. Includes brands like Zacapa and Don Julio.

leadership logo Leadership and Structure

The company is led by a CEO and has a board of directors. It operates through regional business units and global brand teams.

Top Products and Market Share

overview logo Key Offerings

  • Johnnie Walker: The world's best-selling Scotch whisky, with a significant market share in premium whisky category. Competitors include Chivas Regal (PDRDY), Ballantine's, and Dewar's.
  • Smirnoff: One of the world's best-selling vodka brands, known for its affordability and versatility. Competitors include Absolut (PDRDY), Grey Goose, and Tito's.
  • Guinness: A globally recognized stout with a strong presence in Ireland, the UK, and other markets. Competitors include Beamish and Murphy's.
  • Baileys: A popular Irish cream liqueur, especially during the holidays and festive season. Competitors include Carolans and Saint Brendan's.
  • Tanqueray: A premium gin brand known for its distinct flavor profile. Competitors include Bombay Sapphire (BCDA.AS) and Hendricks.

Market Dynamics

industry overview logo Industry Overview

The alcoholic beverage industry is competitive and subject to changing consumer preferences, regulations, and economic conditions. Premiumization and the rise of craft spirits are key trends.

Positioning

Diageo PLC ADR is a market leader with a strong portfolio of premium brands and a global distribution network. Its competitive advantage lies in its brand strength, scale, and innovation.

Total Addressable Market (TAM)

The global alcoholic beverage market is estimated to be worth hundreds of billions of dollars. Diageo is well-positioned to capture a significant share of this TAM through its diverse portfolio and global reach.

Upturn SWOT Analysis

Strengths

  • Strong brand portfolio
  • Global distribution network
  • Financial strength
  • Innovation capabilities
  • Established market presence

Weaknesses

  • Exposure to changing consumer tastes
  • Dependence on mature markets
  • Vulnerability to regulatory changes
  • Currency fluctuations
  • Complex supply chain

Opportunities

  • Growth in emerging markets
  • Expansion into new categories
  • Acquisitions of complementary brands
  • Premiumization of existing brands
  • Digital marketing and e-commerce

Threats

  • Increased competition
  • Economic downturns
  • Changes in alcohol regulations
  • Health concerns about alcohol consumption
  • Supply chain disruptions

Competitors and Market Share

competitor logo Key Competitors

  • BUD
  • DEO
  • STZ
  • BF.B

Competitive Landscape

Diageo has a strong brand portfolio and global reach, but faces competition from other large beverage companies and smaller craft brands.

Major Acquisitions

Aviation American Gin

  • Year: 2020
  • Acquisition Price (USD millions): 610
  • Strategic Rationale: Expanded Diageo's presence in the premium gin category and tapped into the growing popularity of American gin.

Growth Trajectory and Initiatives

Historical Growth: Historical growth trends are not available in this context.

Future Projections: Future projections depend on analyst estimates, which require access to financial analysis tools.

Recent Initiatives: Recent initiatives require access to news and company reports.

Summary

Diageo PLC ADR is a strong company with a diverse portfolio of well-known brands and a global presence. Its brand strength and distribution network provide a competitive advantage, but it needs to adapt to changing consumer preferences and address regulatory challenges. Emerging markets offer growth opportunities, while competition and economic downturns pose potential threats.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Reports
  • Industry Analysis
  • Market Research

Disclaimers:

This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change over time.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Diageo PLC ADR

Exchange NYSE
Headquaters -
IPO Launch date 1996-05-13
CEO & Executive Director Ms. Debra Ann Crew
Sector Consumer Defensive
Industry Beverages - Wineries & Distilleries
Full time employees 30092
Full time employees 30092

Diageo plc, together with its subsidiaries, engages in the production, marketing, and sale of alcoholic beverages. The company offers scotch, gin, vodka, rum, raki, liqueur, wine, tequila, Chinese white spirits, cachaça, and brandy, as well as beer, including cider and flavored malt beverages. It also provides Chinese, Canadian, Irish, American, and Indian-Made Foreign Liquor whiskies, as well as flavored malt beverages, ready to drink, and non-alcoholic products. The company provides its products under the Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff, Cîroc, Ketel One, Captain Morgan, Baileys, Don Julio, Casamigos, Tanqueray, Guinness, Shui Jing Fang, Yenì, McDowell's, Don Papa, Aviation American, Seagram, Seagram's 7 Crown, Zacapa, Black Dog, Black & White, Signature, Royal Challenge, Godawan, Antiquity, Gordon's, Old Parr, Windsor, Bundaberg, Ypióca, Bulleit, and Bell's brand names. It operates in the United States, the United Kingdom, Türkiye, Australia, Korea, India, Greater China, Brazil, Mexico, South Africa, Nigeria, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.