Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
DEO 
Diageo PLC ADR (DEO)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/16/2025: DEO (1-star) is a SELL. SELL since 5 days. Simulated Profits (-6.01%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $119.57
1 Year Target Price $119.57
| 3 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -29.97% | Avg. Invested days 26 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 56.39B USD | Price to earnings Ratio 23.75 | 1Y Target Price 119.57 |
Price to earnings Ratio 23.75 | 1Y Target Price 119.57 | ||
Volume (30-day avg) 8 | Beta 0.33 | 52 Weeks Range 96.45 - 140.60 | Updated Date 09/16/2025 |
52 Weeks Range 96.45 - 140.60 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 4.12% | Basic EPS (TTM) 4.23 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.63% | Operating Margin (TTM) 27.33% |
Management Effectiveness
Return on Assets (TTM) 7.55% | Return on Equity (TTM) 20.11% |
Valuation
Trailing PE 23.75 | Forward PE 12.17 | Enterprise Value 78141543586 | Price to Sales(TTM) 2.79 |
Enterprise Value 78141543586 | Price to Sales(TTM) 2.79 | ||
Enterprise Value to Revenue 3.86 | Enterprise Value to EBITDA 12.29 | Shares Outstanding 555595008 | Shares Floating 2215059351 |
Shares Outstanding 555595008 | Shares Floating 2215059351 | ||
Percent Insiders 0.1 | Percent Institutions 9.99 |
Upturn AI SWOT
Diageo PLC ADR
Company Overview
History and Background
Diageo PLC ADR (DEO) was formed in 1997 through the merger of Guinness and Grand Metropolitan. It has grown through acquisitions and organic growth to become a leading global beverage alcohol company.
Core Business Areas
- Spirits: Produces and markets a wide range of spirits including whiskey, vodka, gin, rum, tequila, and liqueurs.
- Beer: Produces and markets beer brands, including Guinness and other stouts, lagers, and ales.
- Ready to Drink (RTD): Offers pre-mixed cocktails and other alcoholic beverages in convenient, ready-to-drink formats.
Leadership and Structure
CEO: Debra Crew. Operates with a global structure, managing brands and regions through various teams and divisions.
Top Products and Market Share
Key Offerings
- Johnnie Walker: A leading Scotch whisky brand globally. Competitors include Chivas Regal (PDRDY) and Dewar's (BAC).
- Guinness: An iconic stout beer with a global presence. Competitors include Murphy's Irish Stout and Beamish Stout.
- Smirnoff: A popular vodka brand with wide distribution. Competitors include Absolut Vodka (PDBVY) and Grey Goose (DEO).
- Captain Morgan: A leading rum brand. Competitors include Bacardi and Havana Club.
- Tanqueray: A leading gin brand. Competitors include Bombay Sapphire and Beefeater.
Market Dynamics
Industry Overview
The alcoholic beverage industry is competitive and subject to changing consumer preferences, regulations, and economic conditions. Growth is driven by premiumization, emerging markets, and innovation.
Positioning
Diageo holds a leading position with a strong portfolio of premium brands and global distribution network, giving it a competitive advantage.
Total Addressable Market (TAM)
The global alcoholic beverages market is estimated to be worth trillions of USD. Diageo is positioned to capture a significant share through its diversified portfolio and brand recognition.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Premiumization strategy
- Financial stability
- Experienced management team
Weaknesses
- Dependence on mature markets
- Exposure to regulatory risks
- Vulnerability to currency fluctuations
- Slow organic growth in some segments
Opportunities
- Growth in emerging markets
- Expansion of RTD offerings
- Acquisitions of complementary brands
- Innovation in product development
- Increased focus on sustainability
Threats
- Increased competition
- Changing consumer preferences
- Economic downturns
- Higher excise taxes
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- BUD
- BF.B
- STZ
- SAM
Competitive Landscape
Diageo benefits from its strong brand portfolio and global reach. Its disadvantages may include regulatory hurdles and vulnerability to economic downturns.
Major Acquisitions
Aviation American Gin
- Year: 2020
- Acquisition Price (USD millions): 610
- Strategic Rationale: Expanded Diageo's presence in the gin category with a popular and rapidly growing brand.
Growth Trajectory and Initiatives
Historical Growth: Growth has been driven by organic sales increases and acquisitions. Premium brands have been a key contributor.
Future Projections: Analyst estimates vary. Projections depend on market conditions, competition, and company strategy.
Recent Initiatives: Focus on premiumization, emerging markets, and digital transformation are some recent initiatives.
Summary
Diageo PLC ADR is a strong company with a leading position in the alcoholic beverage industry. Its strengths lie in its premium brands and global distribution. Diageo needs to be aware of increased competition, changing consumer tastes, and regulatory risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Industry Publications
- Analyst Reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be made based on thorough research and consultation with a qualified financial advisor. Market share data are estimates and may vary. Financial data should be sourced directly from company filings.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Diageo PLC ADR
Exchange NYSE | Headquaters - | ||
IPO Launch date 1996-05-13 | Interim CEO & Director Mr. Manik Hiru Jhangiani CPA | ||
Sector Consumer Defensive | Industry Beverages - Wineries & Distilleries | Full time employees 29632 | Website https://www.diageo.com |
Full time employees 29632 | Website https://www.diageo.com | ||
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.