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Upturn AI SWOT - About
DEO 
Diageo PLC ADR (DEO)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/21/2025: DEO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $119.14
1 Year Target Price $119.14
| 3 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -29.97% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/21/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 54.60B USD | Price to earnings Ratio 23.16 | 1Y Target Price 119.14 |
Price to earnings Ratio 23.16 | 1Y Target Price 119.14 | ||
Volume (30-day avg) 8 | Beta 0.34 | 52 Weeks Range 91.03 - 130.23 | Updated Date 10/21/2025 |
52 Weeks Range 91.03 - 130.23 | Updated Date 10/21/2025 | ||
Dividends yield (FY) 4.22% | Basic EPS (TTM) 4.23 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 11.63% | Operating Margin (TTM) 27.33% |
Management Effectiveness
Return on Assets (TTM) 7.55% | Return on Equity (TTM) 20.11% |
Valuation
Trailing PE 23.16 | Forward PE 11.6 | Enterprise Value 75548414917 | Price to Sales(TTM) 2.7 |
Enterprise Value 75548414917 | Price to Sales(TTM) 2.7 | ||
Enterprise Value to Revenue 3.73 | Enterprise Value to EBITDA 11.88 | Shares Outstanding 555846901 | Shares Floating 2215059351 |
Shares Outstanding 555846901 | Shares Floating 2215059351 | ||
Percent Insiders 0.1 | Percent Institutions 10.05 |
Upturn AI SWOT
Diageo PLC ADR
Company Overview
History and Background
Diageo PLC ADR was formed in 1997 through the merger of Guinness and Grand Metropolitan. Guinness, famous for its stout, traces its roots to 1759. Grand Metropolitan was a large food and beverage conglomerate. The merger created one of the world's leading premium beverage companies.
Core Business Areas
- Spirits: This segment includes a wide range of spirits brands, such as Johnnie Walker, Smirnoff, Captain Morgan, Baileys, and Tanqueray. It is the largest segment by revenue.
- Beer: This segment includes Guinness, Harp Lager, and other beer brands. While important, it is smaller than the spirits segment.
- Ready-to-Drink (RTD): This segment includes pre-mixed cocktails and other convenient beverage options, catering to changing consumer preferences. The canned cocktail market is increasingly important.
Leadership and Structure
Diageo has a global leadership team, with a CEO overseeing various regional and functional divisions. The organizational structure is designed to manage its diverse brand portfolio effectively and optimize global operations.
Top Products and Market Share
Key Offerings
- Johnnie Walker: Johnnie Walker is the world's best-selling Scotch whisky. Competitors include Chivas Regal (PDRDY) and Dewar's (Bacardi). Market share varies by region but is a dominant player. Revenue is estimated to be in the billions of USD annually.
- Smirnoff: Smirnoff is one of the world's best-selling vodkas. Competitors include Absolut (Pernod Ricard), Grey Goose (Bacardi), and Tito's. Smirnoff holds a significant global market share in the vodka segment. Revenue is estimated to be in the billions of USD annually.
- Guinness: Guinness is a globally recognized stout beer. Competitors include Murphy's Irish Stout (Heineken) and Beamish Stout. It holds a dominant position in the stout beer category, particularly in Ireland and the UK. It is a strong brand with a loyal following and a significant market share within the stout category.
Market Dynamics
Industry Overview
The alcoholic beverage industry is characterized by consolidation, premiumization, and evolving consumer preferences. Trends include the rise of craft spirits, the increasing popularity of RTDs, and a focus on sustainability.
Positioning
Diageo is positioned as a leading premium beverage company with a diverse portfolio of iconic brands. Its competitive advantages include its strong brand equity, global distribution network, and marketing expertise.
Total Addressable Market (TAM)
The global alcoholic beverage market is estimated to be worth hundreds of billions of USD. Diageo is well-positioned to capture a significant share of this TAM, focusing on premium brands and emerging markets.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Marketing expertise
- Significant economies of scale
- Strong cash flow generation
Weaknesses
- Exposure to changing consumer tastes
- Dependence on mature markets
- Currency fluctuations
- Complex supply chain
Opportunities
- Expansion in emerging markets
- Acquisition of complementary brands
- Innovation in new product categories
- Growth in the RTD market
- Increased focus on e-commerce
Threats
- Increased competition
- Changes in regulations and taxation
- Economic downturns
- Shifting consumer preferences towards healthier options
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DEO
- BF.B
- STZ
- SAM
Competitive Landscape
Diageo's advantages include its brand portfolio diversity and global reach. Disadvantages include its exposure to changing consumer tastes and its dependence on mature markets. Brown-Forman is strong in American whiskey. Constellation Brands is dominant in the Mexican beer category.
Major Acquisitions
Aviation American Gin
- Year: 2020
- Acquisition Price (USD millions): 610
- Strategic Rationale: Acquisition of Aviation American Gin gave Diageo a leading position in the fast-growing super-premium gin segment.
Growth Trajectory and Initiatives
Historical Growth: Diageo has demonstrated consistent growth over the past several years, driven by organic growth and strategic acquisitions.
Future Projections: Analysts project continued growth for Diageo, supported by its strong brand portfolio, global reach, and innovation pipeline.
Recent Initiatives: Recent initiatives include investments in emerging markets, acquisitions of premium brands, and the launch of new RTD products.
Summary
Diageo is a strong, globally diversified beverage company with a valuable portfolio of premium brands. Its robust financial performance, consistent dividend payouts, and strategic acquisitions drive shareholder value. However, Diageo faces challenges, including evolving consumer preferences, increased competition, and regulatory changes, which necessitate ongoing adaptation and innovation. Its strong brand portfolio and global distribution network give it a competitive edge in a dynamic market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
- Yahoo Finance
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Diageo PLC ADR
Exchange NYSE | Headquaters - | ||
IPO Launch date 1996-05-13 | Interim CEO & Director Mr. Manik Hiru Jhangiani CPA | ||
Sector Consumer Defensive | Industry Beverages - Wineries & Distilleries | Full time employees 29632 | Website https://www.diageo.com |
Full time employees 29632 | Website https://www.diageo.com | ||
Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cachaça, tequila, brandy, and Chinese white spirit beverages. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
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