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Upturn AI SWOT - About
DEO 
Diageo PLC ADR (DEO)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
07/14/2025: DEO (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
8 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $126.14
1 Year Target Price $126.14
| 3 | Strong Buy |
| 1 | Buy |
| 2 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.5% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/14/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 58.84B USD | Price to earnings Ratio 16.05 | 1Y Target Price 126.14 |
Price to earnings Ratio 16.05 | 1Y Target Price 126.14 | ||
Volume (30-day avg) 8 | Beta 0.28 | 52 Weeks Range 99.26 - 140.60 | Updated Date 07/14/2025 |
52 Weeks Range 99.26 - 140.60 | Updated Date 07/14/2025 | ||
Dividends yield (FY) 4.10% | Basic EPS (TTM) 6.45 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 17.79% | Operating Margin (TTM) 29.1% |
Management Effectiveness
Return on Assets (TTM) 7.72% | Return on Equity (TTM) 32.32% |
Valuation
Trailing PE 16.05 | Forward PE 11.01 | Enterprise Value 77070678279 | Price to Sales(TTM) 2.91 |
Enterprise Value 77070678279 | Price to Sales(TTM) 2.91 | ||
Enterprise Value to Revenue 3.81 | Enterprise Value to EBITDA 11.42 | Shares Outstanding 555582016 | Shares Floating 2212204840 |
Shares Outstanding 555582016 | Shares Floating 2212204840 | ||
Percent Insiders 0.06 | Percent Institutions 9.98 |
Upturn AI SWOT
Diageo PLC ADR
Company Overview
History and Background
Diageo PLC was formed in 1997 from the merger of Grand Metropolitan and Guinness. It has grown through acquisitions to become a global leader in alcoholic beverages.
Core Business Areas
- North America: Largest market, focuses on spirits and beer. Includes brands like Johnnie Walker, Smirnoff, and Guinness.
- Europe: Strong presence with a portfolio of premium spirits and beers. Includes brands like Baileys and Tanqueray.
- Asia Pacific: Fast-growing market with increasing demand for premium alcoholic beverages. Includes brands like Johnnie Walker and local spirits.
- Africa: Emerging market with strong growth potential. Includes brands like Guinness and local beer brands.
- Latin America and Caribbean: Significant presence in rum and other spirits categories. Includes brands like Zacapa and Don Julio.
Leadership and Structure
The company is led by a CEO and has a board of directors. It operates through regional business units and global brand teams.
Top Products and Market Share
Key Offerings
- Johnnie Walker: The world's best-selling Scotch whisky, with a significant market share in premium whisky category. Competitors include Chivas Regal (PDRDY), Ballantine's, and Dewar's.
- Smirnoff: One of the world's best-selling vodka brands, known for its affordability and versatility. Competitors include Absolut (PDRDY), Grey Goose, and Tito's.
- Guinness: A globally recognized stout with a strong presence in Ireland, the UK, and other markets. Competitors include Beamish and Murphy's.
- Baileys: A popular Irish cream liqueur, especially during the holidays and festive season. Competitors include Carolans and Saint Brendan's.
- Tanqueray: A premium gin brand known for its distinct flavor profile. Competitors include Bombay Sapphire (BCDA.AS) and Hendricks.
Market Dynamics
Industry Overview
The alcoholic beverage industry is competitive and subject to changing consumer preferences, regulations, and economic conditions. Premiumization and the rise of craft spirits are key trends.
Positioning
Diageo PLC ADR is a market leader with a strong portfolio of premium brands and a global distribution network. Its competitive advantage lies in its brand strength, scale, and innovation.
Total Addressable Market (TAM)
The global alcoholic beverage market is estimated to be worth hundreds of billions of dollars. Diageo is well-positioned to capture a significant share of this TAM through its diverse portfolio and global reach.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Financial strength
- Innovation capabilities
- Established market presence
Weaknesses
- Exposure to changing consumer tastes
- Dependence on mature markets
- Vulnerability to regulatory changes
- Currency fluctuations
- Complex supply chain
Opportunities
- Growth in emerging markets
- Expansion into new categories
- Acquisitions of complementary brands
- Premiumization of existing brands
- Digital marketing and e-commerce
Threats
- Increased competition
- Economic downturns
- Changes in alcohol regulations
- Health concerns about alcohol consumption
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- BUD
- DEO
- STZ
- BF.B
Competitive Landscape
Diageo has a strong brand portfolio and global reach, but faces competition from other large beverage companies and smaller craft brands.
Major Acquisitions
Aviation American Gin
- Year: 2020
- Acquisition Price (USD millions): 610
- Strategic Rationale: Expanded Diageo's presence in the premium gin category and tapped into the growing popularity of American gin.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends are not available in this context.
Future Projections: Future projections depend on analyst estimates, which require access to financial analysis tools.
Recent Initiatives: Recent initiatives require access to news and company reports.
Summary
Diageo PLC ADR is a strong company with a diverse portfolio of well-known brands and a global presence. Its brand strength and distribution network provide a competitive advantage, but it needs to adapt to changing consumer preferences and address regulatory challenges. Emerging markets offer growth opportunities, while competition and economic downturns pose potential threats.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Reports
- Industry Analysis
- Market Research
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market conditions and company performance can change over time.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Diageo PLC ADR
Exchange NYSE | Headquaters - | ||
IPO Launch date 1996-05-13 | CEO & Executive Director Ms. Debra Ann Crew | ||
Sector Consumer Defensive | Industry Beverages - Wineries & Distilleries | Full time employees 30092 | Website https://www.diageo.com |
Full time employees 30092 | Website https://www.diageo.com | ||
Diageo plc, together with its subsidiaries, engages in the production, marketing, and sale of alcoholic beverages. The company offers scotch, gin, vodka, rum, raki, liqueur, wine, tequila, Chinese white spirits, cachaça, and brandy, as well as beer, including cider and flavored malt beverages. It also provides Chinese, Canadian, Irish, American, and Indian-Made Foreign Liquor whiskies, as well as flavored malt beverages, ready to drink, and non-alcoholic products. The company provides its products under the Johnnie Walker, Crown Royal, J&B, Buchanan's, Smirnoff, Cîroc, Ketel One, Captain Morgan, Baileys, Don Julio, Casamigos, Tanqueray, Guinness, Shui Jing Fang, Yenì, McDowell's, Don Papa, Aviation American, Seagram, Seagram's 7 Crown, Zacapa, Black Dog, Black & White, Signature, Royal Challenge, Godawan, Antiquity, Gordon's, Old Parr, Windsor, Bundaberg, Ypióca, Bulleit, and Bell's brand names. It operates in the United States, the United Kingdom, Türkiye, Australia, Korea, India, Greater China, Brazil, Mexico, South Africa, Nigeria, and internationally. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.
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