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SAM
Upturn stock ratingUpturn stock rating

Boston Beer Company Inc (SAM)

Upturn stock ratingUpturn stock rating
$216.69
Last Close (24-hour delay)
Profit since last BUY-0.77%
upturn advisory
WEAK BUY
BUY since 27 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
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Upturn Advisory Summary

09/12/2025: SAM (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

16 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $242.22

1 Year Target Price $242.22

Analysts Price Target For last 52 week
$242.22 Target price
52w Low $185.34
Current$216.69
52w High $329.55

Analysis of Past Performance

Type Stock
Historic Profit -26.28%
Avg. Invested days 33
Today’s Advisory WEAK BUY
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 09/12/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.36B USD
Price to earnings Ratio 29.93
1Y Target Price 242.22
Price to earnings Ratio 29.93
1Y Target Price 242.22
Volume (30-day avg) 16
Beta 0.82
52 Weeks Range 185.34 - 329.55
Updated Date 09/13/2025
52 Weeks Range 185.34 - 329.55
Updated Date 09/13/2025
Dividends yield (FY) -
Basic EPS (TTM) 7.24

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 3.88%
Operating Margin (TTM) 14.81%

Management Effectiveness

Return on Assets (TTM) 8.45%
Return on Equity (TTM) 8.15%

Valuation

Trailing PE 29.93
Forward PE 20.41
Enterprise Value 2190885717
Price to Sales(TTM) 1.15
Enterprise Value 2190885717
Price to Sales(TTM) 1.15
Enterprise Value to Revenue 1.07
Enterprise Value to EBITDA 7.97
Shares Outstanding 8820620
Shares Floating 7901117
Shares Outstanding 8820620
Shares Floating 7901117
Percent Insiders 10.5
Percent Institutions 89.09

ai summary icon Upturn AI SWOT

Boston Beer Company Inc

stock logo

Company Overview

overview logo History and Background

Founded in 1984 by Jim Koch, The Boston Beer Company began with Samuel Adams Boston Lager, aiming to revive American craft brewing. It has grown through innovation and acquisitions, expanding its portfolio beyond beer.

business area logo Core Business Areas

  • Beer: Production and sale of craft beers under the Samuel Adams, Twisted Tea, and other brands.
  • Hard Seltzer: Production and sale of hard seltzers under the Truly brand.
  • Cider: Production and sale of cider under the Angry Orchard brand.
  • Hard Tea: Production and sale of hard tea under the Twisted Tea brand.

leadership logo Leadership and Structure

Dave Burwick is the CEO. The company has a traditional hierarchical structure with departments for brewing, sales, marketing, finance, and operations.

Top Products and Market Share

overview logo Key Offerings

  • Samuel Adams Boston Lager: Flagship beer; contributes significantly to revenue. Competitors include mass-produced lagers and other craft brewers.
  • Truly Hard Seltzer: A leading hard seltzer brand; experienced a decline in recent years. Competitors include White Claw (BMNDY), Corona Hard Seltzer (BUD), and Vizzy (MOLB).
  • Twisted Tea: A popular hard iced tea beverage. Competitors include other hard tea brands.
  • Angry Orchard: A leading hard cider brand. Competitors include other hard cider brands, regional and national brands.

Market Dynamics

industry overview logo Industry Overview

The alcoholic beverage industry is competitive and highly regulated, with trends favoring craft beverages and ready-to-drink cocktails. Growth in hard seltzer has slowed.

Positioning

Boston Beer Company Inc positions itself as a premium craft beverage company. It benefits from strong brand recognition but faces increasing competition and changing consumer preferences.

Total Addressable Market (TAM)

The TAM for alcoholic beverages is vast, estimated at hundreds of billions globally. Boston Beer Company Inc's focus on premium craft and RTD segments positions it within a significant, though competitive, portion of the overall TAM.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition (Samuel Adams, Truly, Twisted Tea)
  • Established distribution network
  • Innovation in product development
  • Experienced management team

Weaknesses

  • Reliance on a few key brands
  • Exposure to changing consumer preferences
  • Supply chain vulnerabilities
  • Recent decline in Truly Hard Seltzer sales

Opportunities

  • Expansion into new beverage categories (e.g., canned cocktails)
  • International market growth
  • Strategic acquisitions
  • Leveraging e-commerce channels

Threats

  • Increased competition from large and small brewers
  • Rising raw material costs
  • Changes in alcohol regulations
  • Shifting consumer tastes away from existing products

Competitors and Market Share

competitor logo Key Competitors

  • BUD
  • TAP
  • STZ
  • HEINY

Competitive Landscape

Boston Beer Company Inc competes on brand quality and innovation. It faces challenges from larger, more established players with greater resources, as well as smaller craft breweries.

Major Acquisitions

Dogfish Head Brewery

  • Year: 2019
  • Acquisition Price (USD millions): 300
  • Strategic Rationale: Expanded Boston Beer's craft beer portfolio and innovation capabilities.

Growth Trajectory and Initiatives

Historical Growth: Experienced significant growth driven by the popularity of Samuel Adams, Truly, and Twisted Tea. Growth has slowed recently due to increased competition and changing consumer preferences.

Future Projections: Analyst estimates vary, but generally project moderate revenue growth driven by innovation and brand extensions.

Recent Initiatives: Focus on premiumization, innovation in ready-to-drink beverages, and cost optimization.

Summary

Boston Beer Company possesses valuable brands and an innovative spirit, yet faces headwinds from shifting consumer preferences and fierce competition. While Samuel Adams and Twisted Tea provide stability, Truly requires a turnaround. Strategic acquisitions and new product development are key to future growth, and the company needs to carefully manage costs and adapt to evolving market dynamics. Overall, Boston Beer is in an average position; not in a dire crisis but faces challenges to maintaining dominance in the beverage space.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company SEC Filings
  • Analyst Reports
  • Industry Reports

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Boston Beer Company Inc

Exchange NYSE
Headquaters Boston, MA, United States
IPO Launch date 1995-11-20
Founder, Chairman, President & CEO Mr. C. James Koch J.D.
Sector Consumer Defensive
Industry Beverages - Brewers
Full time employees 2537
Full time employees 2537

The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, Angel City, and Coney Island brand names. It markets and sells its products to a network wholesaler in the United States, as well as wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other traditional and e-commerce retail outlets. It sells its products in Canada, Mexico, and internationally. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.