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SAM
Upturn stock ratingUpturn stock rating

Boston Beer Company Inc (SAM)

Upturn stock ratingUpturn stock rating
$216.41
Last Close (24-hour delay)
Profit since last BUY-0.9%
upturn advisory
Consider higher Upturn Star rating
BUY since 17 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

08/28/2025: SAM (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

16 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $243.94

1 Year Target Price $243.94

Analysts Price Target For last 52 week
$243.94 Target price
52w Low $185.34
Current$216.41
52w High $329.55

Analysis of Past Performance

Type Stock
Historic Profit -26.38%
Avg. Invested days 31
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/28/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.36B USD
Price to earnings Ratio 29.96
1Y Target Price 243.94
Price to earnings Ratio 29.96
1Y Target Price 243.94
Volume (30-day avg) 16
Beta 0.84
52 Weeks Range 185.34 - 329.55
Updated Date 08/29/2025
52 Weeks Range 185.34 - 329.55
Updated Date 08/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 7.38

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 3.88%
Operating Margin (TTM) 14.81%

Management Effectiveness

Return on Assets (TTM) 8.45%
Return on Equity (TTM) 8.15%

Valuation

Trailing PE 29.96
Forward PE 25.45
Enterprise Value 2187836903
Price to Sales(TTM) 1.15
Enterprise Value 2187836903
Price to Sales(TTM) 1.15
Enterprise Value to Revenue 1.07
Enterprise Value to EBITDA 7.96
Shares Outstanding 8820620
Shares Floating 7901117
Shares Outstanding 8820620
Shares Floating 7901117
Percent Insiders 10.5
Percent Institutions 88.99

ai summary icon Upturn AI SWOT

Boston Beer Company Inc

stock logo

Company Overview

overview logo History and Background

Founded in 1984 by Jim Koch, Boston Beer Company Inc. (SAM) revolutionized the American beer industry with Samuel Adams Boston Lager. It expanded into a diverse portfolio of craft beers, hard ciders, and other alcoholic beverages.

business area logo Core Business Areas

  • Beer: Production and sale of craft beers under various brands including Samuel Adams, Angry Orchard, and Dogfish Head.
  • Hard Cider: Production and sale of hard ciders under the Angry Orchard brand.
  • Hard Seltzer: Production and sale of hard seltzers under the Truly brand.
  • Ready to Drink Cocktails: Production and sale of ready to drink cocktails under various brands.

leadership logo Leadership and Structure

The company is led by CEO David Burwick. Its organizational structure includes departments for brewing, marketing, sales, finance, and operations.

Top Products and Market Share

overview logo Key Offerings

  • Truly Hard Seltzer: A leading hard seltzer brand, facing competition from White Claw (owned by Mark Anthony Brands), Bud Light Seltzer (ABI), and Corona Hard Seltzer (Constellation Brands). Market share fluctuates but has seen decline from peak. Revenue and market share are not publicly available for each individual product.
  • Samuel Adams Boston Lager: The company's flagship beer, competing with various domestic and imported lagers. Remains a significant contributor to revenue. Revenue and market share are not publicly available for each individual product.
  • Angry Orchard Hard Cider: A leading hard cider brand competing with other cider brands. Revenue and market share are not publicly available for each individual product.
  • Dogfish Head Craft Brewery: A brewery that they acquired. They sale IPA's and other craft beers. Revenue and market share are not publicly available for each individual product.

Market Dynamics

industry overview logo Industry Overview

The alcoholic beverage industry is highly competitive, with increasing demand for craft beers, hard seltzers, and ready-to-drink cocktails. There is continuous innovation and brand proliferation.

Positioning

Boston Beer Company Inc. is positioned as a leader in the craft and flavored alcoholic beverage segments. Competitive advantages include strong brand recognition, extensive distribution network, and innovation capabilities.

Total Addressable Market (TAM)

The TAM for alcoholic beverages is very large, estimated to be worth hundreds of billions of dollars. Boston Beer Company Inc. focuses on specific segments like craft beer and hard seltzer.

Upturn SWOT Analysis

Strengths

  • Strong brand portfolio
  • Extensive distribution network
  • Innovation in product development
  • Established presence in the craft beer market

Weaknesses

  • Dependence on hard seltzer category which is becoming saturated
  • Inconsistent financial performance
  • High marketing expenses
  • Susceptible to changing consumer preferences

Opportunities

  • Expansion into new beverage categories
  • International market expansion
  • Strategic acquisitions of emerging brands
  • Partnerships with other beverage companies

Threats

  • Increased competition from larger beverage companies
  • Changing consumer tastes and preferences
  • Economic downturn impacting discretionary spending
  • Regulatory changes affecting the alcoholic beverage industry

Competitors and Market Share

competitor logo Key Competitors

  • BUD
  • TAP
  • STZ

Competitive Landscape

Boston Beer Company Inc. faces intense competition from larger beverage companies with greater resources and distribution networks.

Major Acquisitions

Dogfish Head Brewery

  • Year: 2019
  • Acquisition Price (USD millions): 300
  • Strategic Rationale: Expanded craft beer portfolio and enhanced innovation capabilities.

Growth Trajectory and Initiatives

Historical Growth: Growth has been driven by product innovation and expansion into new categories. However, hard seltzer growth has slowed recently.

Future Projections: Future growth is expected to be driven by new product launches, international expansion, and strategic acquisitions. Analyst estimates vary based on category performance.

Recent Initiatives: Focus on innovation in beyond beer categories and expanding into new markets.

Summary

Boston Beer Company Inc. is a strong player in the craft beer and flavored alcohol space, but faces challenges in the evolving hard seltzer market. Its brand portfolio and distribution network are key assets, while increased competition and changing consumer preferences pose threats. Strategic innovation and expansion are critical for sustained growth, and they will need to keep an eye on profitability.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company SEC Filings (10K, 10Q)
  • Market Research Reports
  • Analyst Estimates
  • Corporate Website

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance can change rapidly.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Boston Beer Company Inc

Exchange NYSE
Headquaters Boston, MA, United States
IPO Launch date 1995-11-20
Founder, Chairman, President & CEO Mr. C. James Koch J.D.
Sector Consumer Defensive
Industry Beverages - Brewers
Full time employees 2537
Full time employees 2537

The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, Angel City, and Coney Island brand names. It markets and sells its products to a network wholesaler in the United States, as well as wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other traditional and e-commerce retail outlets. It sells its products in Canada, Mexico, and internationally. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.