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Upturn AI SWOT - About
DG 
Dollar General Corporation (DG)
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Upturn Advisory Summary
08/28/2025: DG (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
31 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $117.41
1 Year Target Price $117.41
| 8 | Strong Buy |
| 4 | Buy |
| 19 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 25.32% | Avg. Invested days 46 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 24.59B USD | Price to earnings Ratio 20.69 | 1Y Target Price 117.41 |
Price to earnings Ratio 20.69 | 1Y Target Price 117.41 | ||
Volume (30-day avg) 31 | Beta 0.31 | 52 Weeks Range 65.67 - 117.95 | Updated Date 08/28/2025 |
52 Weeks Range 65.67 - 117.95 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 5.4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-28 | When - | Estimate 1.58 | Actual 1.86 |
Profitability
Profit Margin 2.81% | Operating Margin (TTM) 5.52% |
Management Effectiveness
Return on Assets (TTM) 3.97% | Return on Equity (TTM) 15.7% |
Valuation
Trailing PE 20.69 | Forward PE 20.2 | Enterprise Value 40639847943 | Price to Sales(TTM) 0.6 |
Enterprise Value 40639847943 | Price to Sales(TTM) 0.6 | ||
Enterprise Value to Revenue 0.99 | Enterprise Value to EBITDA 14.85 | Shares Outstanding 220106000 | Shares Floating 218404676 |
Shares Outstanding 220106000 | Shares Floating 218404676 | ||
Percent Insiders 0.32 | Percent Institutions 94.62 |
Upturn AI SWOT
Dollar General Corporation
Company Overview
History and Background
Dollar General Corporation was founded in 1939 by James Luther Turner and Cal Turner as J.L. Turner and Son, initially a wholesale business. It evolved into a retail discount store in 1955 and became Dollar General Corporation in 1968. The company has grown significantly, expanding its store network across the United States.
Core Business Areas
- Retail Operations: Dollar General's primary business is operating a chain of discount retail stores, offering a variety of consumables, seasonal items, home products, and apparel.
Leadership and Structure
Todd Vasos is the CEO. The company operates with a traditional corporate structure, with various executive leadership roles overseeing key functions such as finance, operations, and merchandising.
Top Products and Market Share
Key Offerings
- Consumables: Includes products like food, snacks, health and beauty items, cleaning supplies, and paper products. This segment drives significant revenue for Dollar General. Competitors include Walmart (WMT), Dollar Tree (DLTR), and Family Dollar (owned by Dollar Tree). Market share not readily available, but consumables comprise a large portion of Dollar General's sales.
- Seasonal Items: Includes decorations, toys, and other seasonal merchandise. Competitors include Walmart (WMT), Target (TGT), and other discount retailers. Market share not readily available.
- Home Products: Includes kitchenware, home decor, and cleaning supplies. Competitors include Walmart (WMT), Target (TGT), and other general merchandise retailers. Market share not readily available.
- Apparel: Includes clothing and accessories for men, women, and children. Competitors include Walmart (WMT), Target (TGT), and discount clothing stores. Market share not readily available.
Market Dynamics
Industry Overview
The discount retail industry is characterized by high competition and sensitivity to economic conditions. Growth is driven by factors like urbanization, population growth, and increasing disposable incomes.
Positioning
Dollar General is positioned as a low-price retailer targeting value-conscious customers, particularly in rural and underserved communities. Its competitive advantage lies in its extensive store network, convenient locations, and focus on everyday essentials.
Total Addressable Market (TAM)
The total addressable market for discount retail in the US is estimated to be in the hundreds of billions of dollars. Dollar General is well-positioned to capture a significant share of this market, particularly among lower-income consumers in rural areas.
Upturn SWOT Analysis
Strengths
- Extensive store network, particularly in rural areas
- Strong brand recognition among value-conscious consumers
- Efficient supply chain and distribution network
- Focus on everyday essentials
- Experienced management team
Weaknesses
- Limited product selection compared to larger retailers
- Dependence on low-income consumers, making it vulnerable to economic downturns
- High employee turnover
- Potential for negative publicity related to store conditions and employee treatment
Opportunities
- Expansion into new markets and demographics
- Increased focus on private label brands
- Development of e-commerce capabilities
- Partnerships with other retailers and service providers
- Leveraging data analytics to improve merchandising and marketing
Threats
- Increased competition from other discount retailers and online retailers
- Economic downturns that reduce consumer spending
- Rising operating costs, including labor, rent, and transportation
- Changes in consumer preferences and shopping habits
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Walmart (WMT)
- Dollar Tree (DLTR)
- Target (TGT)
Competitive Landscape
Dollar General's advantage lies in smaller stores and rural focus. Walmart offers a broader selection, Target offers a more upscale experience, and Dollar Tree focuses on extreme value.
Growth Trajectory and Initiatives
Historical Growth: Dollar General has experienced steady growth in revenue and store count over the past decade, driven by its focus on rural markets and value-conscious consumers.
Future Projections: Analysts project continued growth for Dollar General, driven by expansion into new markets and increased same-store sales. Projections are subject to change based on economic conditions and competitive pressures.
Recent Initiatives: Recent initiatives include expanding its private label offerings, improving its e-commerce capabilities, and investing in store remodels and upgrades.
Summary
Dollar General is a stable company targeting low-income, rural consumers. It leverages an efficient supply chain and store network for growth. Key challenges include competition from larger retailers and economic downturns, while opportunities exist in e-commerce and private label brands. Long term performance of the company is strong.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Dollar General Investor Relations
- Yahoo Finance
- Macrotrends
- Company Filings (10K reports)
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may vary. Financial data is based on publicly available information and may be subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dollar General Corporation
Exchange NYSE | Headquaters Goodlettsville, TN, United States | ||
IPO Launch date 2009-11-13 | CEO & Director Mr. Todd J. Vasos | ||
Sector Consumer Defensive | Industry Discount Stores | Full time employees 194200 | Website https://www.dollargeneral.com |
Full time employees 194200 | Website https://www.dollargeneral.com | ||
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. The company offers consumable products, including paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food, such as cereals, pasta, canned soups, canned meats, fruits and vegetables, condiments, spices, sugar, and flour; and perishables, including milk, eggs, bread, refrigerated and frozen food, beer, wine, and produce; candy, cookies, crackers, salty snacks, and carbonated beverages; over-the-counter medicines and personal care products including soap, body wash, shampoo, cosmetics, dental hygiene and foot care products; pet supplies and pet food; and tobacco products. It also provides seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive, and home office supplies; home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods; and apparel products for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.
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