Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI Summary - About
Dollar General Corporation(DG)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DG
10/23/2026: DG (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Dollar General Corporation is a prominent discount retailer specializing in household essentials, consumables, and seasonal goods. The company has a leading position in the small-box retail sector, known for providing convenient access to value-conscious consumers in rural and suburban areas. Its core investment story revolves around its massive store footprint and consistent demand for basic goods, though recent performance has been pressured by operational execution risks and competitive pricing. Investors should monitor progress in inventory management and store labor stability. The stock may suit value-oriented and dividend-focused investors, though it carries exposure to macroeconomic inflation and intense retail competition.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | While historically a growth stock, current moderate growth projections make it a less conventional fit for aggressive growth strategies. |
| Momentum investor | Weak fit | Momentum investors typically seek positive uptrend signals, which are currently challenged by recent operational and market headwinds. |
| Value investor | Strong fit | Value investors may find the current valuation attractive relative to historical averages and the company's long-term utility. |
| Dividend investor | Strong fit | The company provides a consistent dividend, making it suitable for income-focused portfolios. |
| Low-risk investor | Mixed fit | While retail is a defensive sector, recent operational volatility increases the risk profile for conservative investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock price has shown sensitivity to earnings results and broader consumer sentiment shifts. |
| Valuation risk | Medium | Investor confidence relies on the company returning to historical margin levels to justify current valuations. |
| Competition risk (retail grocery and discount) | High | Aggressive pricing strategies from major players like Walmart and Dollar Tree significantly impact market share. |
| Business quality | Strong | The company has a durable, high-utility business model that remains relevant across various economic cycles. |
| Dividend income | Low | Dividend payments are currently stable and manageable within the company's capital structure. |
| Execution risk | Medium / high | Maintaining store labor standards and effective inventory management is critical to protecting margins. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 54.8% | Avg. Invested days 51 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 30.69B USD | Price to earnings Ratio 17.15 | 1Y Target Price 142.83 |
Price to earnings Ratio 17.15 | 1Y Target Price 142.83 | ||
Volume (30-day avg) 2.2M shares | Beta 0.23 | 52 Weeks Range 93.32 - 155.91 | Updated Date 10/23/2026 |
52 Weeks Range 93.32 - 155.91 | Updated Date 10/23/2026 | ||
Dividends yield (FY) 1.79% | Basic EPS (TTM) 8.11 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Retail Sales | Sale of food, consumables, home products, and seasonal items across the store network. | The company generates revenue primarily from everyday in-store sales of essential household goods. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 17.15 | Forward PE 15.31 | Enterprise Value 40.79B | Price to Sales(TTM) 0.7 |
Enterprise Value 40.79B | Price to Sales(TTM) 0.7 | ||
Enterprise Value to Revenue 0.93 | Enterprise Value to EBITDA 11.6 | Shares Outstanding 220.62M | Shares Floating 218.64M |
Shares Outstanding 220.62M | Shares Floating 218.64M | ||
Percent Insiders 0.28 | Percent Institutions 100.61 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.