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Upturn AI SWOT - About
DG 
Dollar General Corporation (DG)
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Upturn Advisory Summary
07/03/2025: DG (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
31 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $114.77
1 Year Target Price $114.77
| 8 | Strong Buy |
| 4 | Buy |
| 19 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 39.37% | Avg. Invested days 51 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/03/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 25.11B USD | Price to earnings Ratio 21.78 | 1Y Target Price 114.77 |
Price to earnings Ratio 21.78 | 1Y Target Price 114.77 | ||
Volume (30-day avg) 31 | Beta 0.27 | 52 Weeks Range 66.00 - 132.61 | Updated Date 07/3/2025 |
52 Weeks Range 66.00 - 132.61 | Updated Date 07/3/2025 | ||
Dividends yield (FY) 2.06% | Basic EPS (TTM) 5.24 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.81% | Operating Margin (TTM) 5.52% |
Management Effectiveness
Return on Assets (TTM) 3.97% | Return on Equity (TTM) 15.7% |
Valuation
Trailing PE 21.78 | Forward PE 21.01 | Enterprise Value 41577348746 | Price to Sales(TTM) 0.61 |
Enterprise Value 41577348746 | Price to Sales(TTM) 0.61 | ||
Enterprise Value to Revenue 1.01 | Enterprise Value to EBITDA 15.19 | Shares Outstanding 220071008 | Shares Floating 218635751 |
Shares Outstanding 220071008 | Shares Floating 218635751 | ||
Percent Insiders 0.32 | Percent Institutions 95.67 |
Upturn AI SWOT
Dollar General Corporation
Company Overview
History and Background
Dollar General was founded in 1939 in Scottsville, Kentucky, as J.L. Turner and Son, initially a wholesale business. In 1955, the first Dollar General store opened. The company experienced significant growth throughout the late 20th century and continues to expand rapidly in the 21st century.
Core Business Areas
- Retail Sales: Dollar General's primary business is retail sales of a variety of merchandise, including consumables, seasonal items, home products, and apparel.
Leadership and Structure
Todd Vasos is the CEO. The organizational structure is hierarchical, with regional managers overseeing district managers, who in turn oversee individual store managers.
Top Products and Market Share
Key Offerings
- Consumables: Includes paper and cleaning products, packaged food, perishables, health and beauty products. Competitors are Walmart, Family Dollar, and grocery stores. Market share within the discount store consumable segment is significant but not precisely quantified overall for the company. No data on revenue generated by consumables specifically.
- Seasonal: Includes decorations, toys, batteries, and stationary. Competitors include Walmart, Target, and seasonal pop-up stores. Dollar General enjoys significant revenue around all major holidays.
- Home Products: Includes cookware, small appliances, and home cleaning supplies. Competitors are Walmart, Target, and home goods stores. Dollar General continues to expand the home product market and offers items at lower prices than competitors
- Apparel: Includes basic clothing items. Competitors include Walmart and discount apparel retailers. Dollar General's apparel is a small part of its revenue, however their low prices make them highly competitive.
Market Dynamics
Industry Overview
The discount retail industry is characterized by intense competition, price sensitivity, and a focus on convenience and value. Economic conditions significantly impact consumer spending in this sector.
Positioning
Dollar General is positioned as a value retailer, primarily targeting low-to-middle-income consumers in rural and suburban areas. Its competitive advantages include a wide network of stores, convenient locations, and low prices.
Total Addressable Market (TAM)
The TAM for discount retail is estimated to be over $800 billion annually in the US. Dollar General is positioned to capture a significant portion of this market, particularly in underserved communities.
Upturn SWOT Analysis
Strengths
- Extensive store network
- Strong brand recognition
- Focus on underserved markets
- Efficient supply chain
- Low price point
Weaknesses
- Limited product selection
- High employee turnover
- Dependence on low-income consumers
- Store appearance and maintenance
- Lack of online presence, or slow online presence
Opportunities
- Expansion into new markets
- Increased focus on private label brands
- Development of e-commerce capabilities
- Expansion of product offerings
- Partnerships with other retailers
Threats
- Increased competition from other discount retailers
- Economic downturns
- Changes in consumer preferences
- Supply chain disruptions
- Rising labor costs
Competitors and Market Share
Key Competitors
- DLTR
- WMT
- TGT
Competitive Landscape
Dollar General's competitive advantages include its extensive store network, its focus on underserved markets, and its low prices. Its disadvantages include its limited product selection and its high employee turnover. Walmart has far more market share due to product offering, locations, and online offerings.
Growth Trajectory and Initiatives
Historical Growth: Dollar General has experienced significant growth in store count and revenue over the past decade, driven by its expansion into new markets and its focus on value retailing.
Future Projections: Analysts project continued revenue growth for Dollar General, driven by new store openings and same-store sales growth. Profitability is expected to improve as the company streamlines operations and manages costs.
Recent Initiatives: Recent initiatives include expanding its product offerings, investing in its supply chain, and enhancing its digital capabilities.
Summary
Dollar General is a well-established value retailer with a strong presence in underserved markets. The company is generating solid financial results as well as showing growth. Challenges include increased competition and the need to improve store appearance. Dollar General's focus on value and convenience should position it for continued growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is based on publicly available information and analyst estimates. Actual results may vary. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dollar General Corporation
Exchange NYSE | Headquaters Goodlettsville, TN, United States | ||
IPO Launch date 2009-11-13 | CEO & Director Mr. Todd J. Vasos | ||
Sector Consumer Defensive | Industry Discount Stores | Full time employees 194200 | Website https://www.dollargeneral.com |
Full time employees 194200 | Website https://www.dollargeneral.com | ||
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. The company offers consumable products, including paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food, such as cereals, pasta, canned soups, canned meats, fruits and vegetables, condiments, spices, sugar, and flour; and perishables, including milk, eggs, bread, refrigerated and frozen food, beer, wine, and produce; candy, cookies, crackers, salty snacks, and carbonated beverages; over-the-counter medicines and personal care products including soap, body wash, shampoo, cosmetics, dental hygiene and foot care products; pet supplies and pet food; and tobacco products. It also provides seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive, and home office supplies; home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods; and apparel products for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.
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