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Upturn AI Summary - About
Dollar General Corporation(DG)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DG
10/09/2026: DG (2-star) is currently NOT-A-BUY. Pass it for now.
Dollar General is a prominent discount retailer operating thousands of small-format stores across the U.S. focused on everyday essentials. The company has historically delivered consistent growth by serving rural and suburban markets with a high-margin private brand strategy. While its defensive business model provides stability, the company currently faces significant execution risks, including elevated retail shrink and intense competition from major mass-market players. Investors should monitor progress on margin recovery and the effectiveness of new operational leadership. Given its stable dividend and essential-needs focus, Dollar General remains a potential fit for value-oriented and income-focused investors looking for long-term retail exposure.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is largely tied to store count expansion rather than rapid digital disruption. |
| Momentum investor | Weak fit | The stock currently lacks a strong positive upturn signal required for momentum strategies. |
| Value investor | Strong fit | The stock often trades at valuations that appeal to long-term value investors focused on essential retail. |
| Dividend investor | Strong fit | Reliable dividend payments make this a suitable candidate for income-oriented portfolios. |
| Low-risk investor | Medium | While retail is defensive, operational risks and sensitivity to the low-income consumer base introduce volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | Earnings surprises can lead to significant short-term stock price swings. |
| Valuation risk | Medium | Market expectations for growth must be met to sustain current price-to-earnings multiples. |
| Competition risk (Walmart/Big-box) | High | Aggressive pricing from larger competitors limits pricing power. |
| Business quality | Strong | The company has a durable, high-margin, and essential-needs-focused business model. |
| Dividend income | Medium | Dividends are stable but do not provide high-yield income growth. |
| Execution risk | Medium / high | Managing supply chain and store-level labor is critical to maintaining margins. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 56.75% | Avg. Invested days 59 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/09/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 27.42B USD | Price to earnings Ratio 16.14 | 1Y Target Price 141.45 |
Price to earnings Ratio 16.14 | 1Y Target Price 141.45 | ||
Volume (30-day avg) 2.5M shares | Beta 0.23 | 52 Weeks Range 93.32 - 155.91 | Updated Date 10/09/2026 |
52 Weeks Range 93.32 - 155.91 | Updated Date 10/09/2026 | ||
Dividends yield (FY) 1.93% | Basic EPS (TTM) 7.7 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Consumables Retail | Daily essentials, food, and cleaning products sold across the DG store network. | This is the primary revenue engine, capturing consistent demand from budget-conscious households. |
| Seasonal & Home Goods | Rotating stock of home decor, toys, and holiday items. | These products drive higher-margin sales and store traffic during specific times of the year. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 16.14 | Forward PE 15.31 | Enterprise Value 40.79B | Price to Sales(TTM) 0.63 |
Enterprise Value 40.79B | Price to Sales(TTM) 0.63 | ||
Enterprise Value to Revenue 0.93 | Enterprise Value to EBITDA 11.6 | Shares Outstanding 220.62M | Shares Floating 218.64M |
Shares Outstanding 220.62M | Shares Floating 218.64M | ||
Percent Insiders 0.28 | Percent Institutions 100.78 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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