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Upturn AI SWOT - About
DG 
Dollar General Corporation (DG)
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Upturn Advisory Summary
10/22/2025: DG (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
31 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $120.11
1 Year Target Price $120.11
| 8 | Strong Buy |
| 4 | Buy |
| 19 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 17.28% | Avg. Invested days 47 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/22/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 23.22B USD | Price to earnings Ratio 19.54 | 1Y Target Price 120.11 |
Price to earnings Ratio 19.54 | 1Y Target Price 120.11 | ||
Volume (30-day avg) 31 | Beta 0.31 | 52 Weeks Range 65.27 - 117.24 | Updated Date 10/21/2025 |
52 Weeks Range 65.27 - 117.24 | Updated Date 10/21/2025 | ||
Dividends yield (FY) 2.22% | Basic EPS (TTM) 5.4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.86% | Operating Margin (TTM) 5.55% |
Management Effectiveness
Return on Assets (TTM) 3.97% | Return on Equity (TTM) 15.6% |
Valuation
Trailing PE 19.54 | Forward PE 14.71 | Enterprise Value 38102118239 | Price to Sales(TTM) 0.56 |
Enterprise Value 38102118239 | Price to Sales(TTM) 0.56 | ||
Enterprise Value to Revenue 0.91 | Enterprise Value to EBITDA 13.61 | Shares Outstanding 220106028 | Shares Floating 218437624 |
Shares Outstanding 220106028 | Shares Floating 218437624 | ||
Percent Insiders 0.32 | Percent Institutions 94.87 |
Upturn AI SWOT
Dollar General Corporation
Company Overview
History and Background
Dollar General was founded in 1939 by J.L. Turner and his son Cal Turner in Scottsville, Kentucky. Originally named J.L. Turner and Son, it focused on wholesaling. The company transitioned to retail in the 1950s and adopted the Dollar General name in 1968. It expanded rapidly in the late 20th and early 21st centuries, becoming one of the largest discount retailers in the United States.
Core Business Areas
- Retail Sales: Dollar General operates retail stores, offering a wide variety of merchandise, including consumables, seasonal items, home products, and apparel.
- Distribution: Dollar General manages its own distribution network to efficiently supply its stores with merchandise.
Leadership and Structure
Todd Vasos is the current CEO of Dollar General Corporation. The company has a typical corporate structure with a board of directors and various executive leadership positions overseeing different aspects of the business, such as merchandising, operations, finance, and technology.
Top Products and Market Share
Key Offerings
- Consumables: This includes products like food, snacks, beverages, cleaning supplies, paper products, and health and beauty items. It represents a significant portion of Dollar General's revenue. Competitors include Walmart, Dollar Tree, and Family Dollar. Market share data specific to consumables within Dollar General is not publicly disclosed but they dominate their geography/demographic target.
- Seasonal Items: Seasonal decorations, toys, and other holiday-related merchandise are sold during specific times of the year. This is a driver for increased traffic. Competitors include Walmart, Target, and other seasonal retailers. Market share data specific to seasonal items within Dollar General is not publicly disclosed but they dominate their geography/demographic target.
- Home Products: This includes kitchen supplies, small appliances, and home decor. Competitors include Walmart, Target, and other discount retailers. Market share data specific to home products within Dollar General is not publicly disclosed but they dominate their geography/demographic target.
Market Dynamics
Industry Overview
The discount retail industry is characterized by high competition and price sensitivity. Key factors influencing the industry include consumer spending patterns, economic conditions, and demographic trends. The industry is consolidating, with larger players gaining market share.
Positioning
Dollar General positions itself as a convenient and affordable retailer targeting value-conscious consumers, especially in rural and underserved areas. Its competitive advantages include a large store network, low prices, and a focus on consumables.
Total Addressable Market (TAM)
The discount retail market in the US is estimated at over $800 billion annually. Dollar General is well-positioned to capture a significant share of this market due to its strategic store locations and focus on essential goods.
Upturn SWOT Analysis
Strengths
- Extensive Store Network
- Strong Brand Recognition
- Focus on Value and Convenience
- Efficient Supply Chain
Weaknesses
- Limited Product Variety
- Dependence on Low-Income Consumers
- Negative press on labor/store conditions
- High Turnover Rate
Opportunities
- Expansion into New Markets
- Increase in Private Label Offerings
- Growth in E-commerce
- Partnerships with other companies
Threats
- Intense Competition
- Economic Downturn
- Changing Consumer Preferences
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- WMT
- DLTR
- FIVE
Competitive Landscape
Dollar General competes primarily on price and convenience. It has an advantage in rural areas with limited retail options. However, it faces stiff competition from larger retailers like Walmart and dollar store chains like Dollar Tree.
Growth Trajectory and Initiatives
Historical Growth: Dollar General has experienced significant growth in recent years, driven by store expansion and same-store sales growth. The company has consistently opened new stores and increased its market presence.
Future Projections: Future growth projections depend on analyst estimates, which would be summarized here. Factors influencing future growth include economic conditions, competition, and the company's ability to execute its strategic initiatives.
Recent Initiatives: Recent strategic initiatives include expanding its store network, enhancing its e-commerce capabilities, and increasing its private label offerings.
Summary
Dollar General is a strong player in the discount retail market, benefiting from its extensive store network and focus on value. While its dependence on low-income consumers and limited product variety pose challenges, its growth trajectory and strategic initiatives position it for continued success. Competition from larger retailers remains a significant factor to watch.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is based on available data and assumptions. Actual results may vary. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dollar General Corporation
Exchange NYSE | Headquaters Goodlettsville, TN, United States | ||
IPO Launch date 2009-11-13 | CEO, Director & Principal Financial Officer Mr. Todd J. Vasos | ||
Sector Consumer Defensive | Industry Discount Stores | Full time employees 194200 | Website https://www.dollargeneral.com |
Full time employees 194200 | Website https://www.dollargeneral.com | ||
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. The company offers consumable products, including paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food, such as cereals, pasta, canned soups, canned meats, fruits and vegetables, condiments, spices, sugar, and flour; and perishables, including milk, eggs, bread, refrigerated and frozen food, beer, wine, and produce; candy, cookies, crackers, salty snacks, and carbonated beverages; over-the-counter medicines and personal care products including soap, body wash, shampoo, cosmetics, dental hygiene and foot care products; pet supplies and pet food; and tobacco products. It also provides seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive, and home office supplies; home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods; and apparel products for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.
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