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Upturn AI SWOT - About
DG 
Dollar General Corporation (DG)
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Upturn Advisory Summary
09/16/2025: DG (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
31 Analysts rated it
Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.
1 Year Target Price $120.11
1 Year Target Price $120.11
| 8 | Strong Buy |
| 4 | Buy |
| 19 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 17.28% | Avg. Invested days 47 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 23.01B USD | Price to earnings Ratio 19.36 | 1Y Target Price 120.11 |
Price to earnings Ratio 19.36 | 1Y Target Price 120.11 | ||
Volume (30-day avg) 31 | Beta 0.29 | 52 Weeks Range 65.67 - 117.95 | Updated Date 09/15/2025 |
52 Weeks Range 65.67 - 117.95 | Updated Date 09/15/2025 | ||
Dividends yield (FY) 2.26% | Basic EPS (TTM) 5.4 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-28 | When Before Market | Estimate 1.57 | Actual 1.86 |
Profitability
Profit Margin 2.86% | Operating Margin (TTM) 5.55% |
Management Effectiveness
Return on Assets (TTM) 3.97% | Return on Equity (TTM) 15.6% |
Valuation
Trailing PE 19.36 | Forward PE 18.55 | Enterprise Value 38762436323 | Price to Sales(TTM) 0.55 |
Enterprise Value 38762436323 | Price to Sales(TTM) 0.55 | ||
Enterprise Value to Revenue 0.93 | Enterprise Value to EBITDA 13.84 | Shares Outstanding 220106000 | Shares Floating 218439825 |
Shares Outstanding 220106000 | Shares Floating 218439825 | ||
Percent Insiders 0.32 | Percent Institutions 94.68 |
Upturn AI SWOT
Dollar General Corporation
Company Overview
History and Background
Dollar General Corporation was founded in 1939 as J.L. Turner and Son, initially a wholesale business. It transitioned to a retail discount store model in 1955 and became Dollar General Corporation in 1968. The company has grown through strategic expansion, focusing on serving price-sensitive customers in small towns and rural areas.
Core Business Areas
- Retail Operations: Dollar General's primary business segment, operating a chain of discount retail stores offering a variety of consumables, seasonal items, home products, and apparel.
- Financial Services: The company also offers financial services like bill pay, prepaid debit cards, and money transfers in partnership with other companies.
Leadership and Structure
Todd Vasos is the current Chief Executive Officer. The company operates with a traditional corporate structure including a board of directors and executive management team overseeing various functions such as merchandising, operations, finance, and real estate.
Top Products and Market Share
Key Offerings
- Apparel: Clothing and accessories. Competitors are Walmart, Ross Stores, and TJ Maxx.
- Consumables: Consumables, including food, snacks, health and beauty products, and cleaning supplies, constitute a significant portion of Dollar General's sales. Competitors include Walmart, Dollar Tree, and grocery stores. Market share in the consumables sector is fragmented, with Dollar General holding a significant portion relative to other dollar store chains but less than the super-retailers like Walmart. (Revenue data not publicly broken down by precise product category).
- Home Products: Household items such as cleaning supplies, kitchenware, and small appliances. Competitors are Walmart, Target, and other discount retailers.
- Seasonal Items: Seasonal goods like decorations, toys, and gardening supplies, contribute significantly to Dollar General's sales, especially during holidays. Competitors in this product vary by season. Walmart, Target, and Amazon are key competitors.
Market Dynamics
Industry Overview
The discount retail industry is characterized by intense competition, driven by price sensitivity and convenience. Growth is tied to economic conditions and consumer spending habits.
Positioning
Dollar General is strategically positioned to serve value-conscious customers in rural and underserved markets. Its competitive advantages include a convenient store footprint, low prices, and a focus on essential products.
Total Addressable Market (TAM)
The TAM for the discount retail market is estimated to be in the hundreds of billions of dollars in the US alone. Dollar General is positioned to capture a significant portion of this TAM by catering to a specific demographic and geographic segment.
Upturn SWOT Analysis
Strengths
- Extensive store network in rural areas
- Strong brand recognition among value-conscious consumers
- Efficient supply chain and distribution network
- Focus on essential products
- Strong financial performance and consistent growth
Weaknesses
- Limited product variety compared to larger retailers
- Dependence on low-income consumers
- Potential for negative perceptions related to low wages and limited career advancement opportunities
- High employee turnover
- Vulnerable to economic downturns
Opportunities
- Expansion into new geographic markets
- Increased penetration in existing markets through store remodels and expansions
- Development of private-label brands
- Leveraging technology to improve operations and customer experience
- Offering additional services like healthcare and financial services
Threats
- Increased competition from other discount retailers and online retailers
- Changes in consumer spending habits
- Economic downturns
- Increased labor costs and regulatory pressures
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- DLTR
- WMT
- TGT
- ROST
Competitive Landscape
Dollar General's advantages include its extensive store network in rural areas and focus on value-conscious consumers. Disadvantages include limited product variety compared to larger retailers and increased competition from online retailers.
Growth Trajectory and Initiatives
Historical Growth: Dollar General has experienced significant growth in store count and revenue over the past decade.
Future Projections: Analysts project continued growth for Dollar General, driven by its store expansion strategy and focus on value-conscious consumers, but at a lower percentage than historical averages. Estimates vary based on market conditions.
Recent Initiatives: Recent strategic initiatives include store remodels, expansion of private-label brands, and investment in e-commerce capabilities.
Summary
Dollar General is a well-established discount retailer with a strong presence in rural markets and a focus on value-conscious consumers. Its extensive store network, efficient supply chain, and consistent growth are notable strengths. However, the company faces challenges related to competition, economic conditions, and labor costs. The company has room to grow but faces many market risks.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may vary. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Dollar General Corporation
Exchange NYSE | Headquaters Goodlettsville, TN, United States | ||
IPO Launch date 2009-11-13 | CEO, Director & Principal Financial Officer Mr. Todd J. Vasos | ||
Sector Consumer Defensive | Industry Discount Stores | Full time employees 194200 | Website https://www.dollargeneral.com |
Full time employees 194200 | Website https://www.dollargeneral.com | ||
Dollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, midwestern, and eastern United States. The company offers consumable products, including paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food, such as cereals, pasta, canned soups, canned meats, fruits and vegetables, condiments, spices, sugar, and flour; and perishables, including milk, eggs, bread, refrigerated and frozen food, beer, wine, and produce; candy, cookies, crackers, salty snacks, and carbonated beverages; over-the-counter medicines and personal care products including soap, body wash, shampoo, cosmetics, dental hygiene and foot care products; pet supplies and pet food; and tobacco products. It also provides seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, automotive, and home office supplies; home products include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods; and apparel products for infants, toddlers, girls, boys, women and men, as well as socks, underwear, disposable diapers, shoes and accessories. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.
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