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Upturn stock ratingUpturn stock rating
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Digital Ally Inc (DGLY)

Upturn stock ratingUpturn stock rating
$1.9
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

09/11/2025: DGLY (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $4

1 Year Target Price $4

Analysts Price Target For last 52 week
$4 Target price
52w Low $1.66
Current$1.9
52w High $2380

Analysis of Past Performance

Type Stock
Historic Profit -30.33%
Avg. Invested days 30
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 09/11/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 3.28M USD
Price to earnings Ratio -
1Y Target Price 4
Price to earnings Ratio -
1Y Target Price 4
Volume (30-day avg) 1
Beta 0.84
52 Weeks Range 1.66 - 2380.00
Updated Date 09/12/2025
52 Weeks Range 1.66 - 2380.00
Updated Date 09/12/2025
Dividends yield (FY) -
Basic EPS (TTM) -4926.18

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date 2025-08-18
When -
Estimate -
Actual -4.43

Profitability

Profit Margin -59.7%
Operating Margin (TTM) -72.71%

Management Effectiveness

Return on Assets (TTM) -14.23%
Return on Equity (TTM) -231.82%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 6439527
Price to Sales(TTM) 0.18
Enterprise Value 6439527
Price to Sales(TTM) 0.18
Enterprise Value to Revenue 0.35
Enterprise Value to EBITDA -1.39
Shares Outstanding 1727420
Shares Floating 1727266
Shares Outstanding 1727420
Shares Floating 1727266
Percent Insiders 0.01
Percent Institutions 7.07

ai summary icon Upturn AI SWOT

Digital Ally Inc

stock logo

Company Overview

overview logo History and Background

Digital Ally, Inc. was founded in 2004. It initially focused on developing and selling digital video recording equipment for law enforcement. Over time, it expanded its product line and customer base, facing financial challenges and strategic shifts.

business area logo Core Business Areas

  • Law Enforcement: Body-worn cameras, in-car video systems, and related software solutions for law enforcement agencies.
  • Commercial: Cameras and recording equipment for commercial applications, including security and transportation.
  • Healthcare: Digital video solutions and software for the healthcare industry, mainly for surgery recording. It has been discontinued.

leadership logo Leadership and Structure

The leadership team consists of Stanton E. Ross (CEO), and other key executives. The organizational structure is typical of a small publicly traded company with functional departments.

Top Products and Market Share

overview logo Key Offerings

  • DVM-880 Digital Video System: In-car video system for law enforcement. Market share is difficult to ascertain precisely but is estimated to be small compared to larger players. Competitors include Axon Enterprise (AXON) and WatchGuard Video.
  • FirstVu Pro Body Camera: Body-worn camera for law enforcement. Market share is limited. Competitors include Axon Enterprise (AXON), Motorola Solutions (MSI), and Utility.
  • VuLink: Connectivity system for digital evidence management. Market share and revenue from this product are not publicly available. Primary competitors are Axon and Motorola Solutions.

Market Dynamics

industry overview logo Industry Overview

The market for law enforcement video equipment is growing, driven by increasing demand for transparency and accountability. The rise in cloud storage and evidence management software also plays a role.

Positioning

Digital Ally is a smaller player in a competitive market dominated by larger companies like Axon and Motorola Solutions. Its competitive advantage is its niche product offering in the value segment.

Total Addressable Market (TAM)

The global body-worn camera market is estimated to be in the billions of dollars. Digital Ally's positioning focuses on certain segments, and their current market share is a small fraction of the TAM.

Upturn SWOT Analysis

Strengths

  • Established brand name (but limited market share)
  • Product portfolio including in-car and body-worn cameras
  • Proprietary technology for digital evidence management

Weaknesses

  • Limited financial resources compared to competitors
  • Small market share
  • History of net losses
  • High operating expenses
  • Stock price volatility

Opportunities

  • Growing demand for body-worn cameras in law enforcement
  • Expansion into new markets and applications
  • Strategic partnerships and acquisitions

Threats

  • Intense competition from larger players
  • Technological advancements that could render products obsolete
  • Fluctuations in government funding for law enforcement
  • Negative publicity related to product malfunctions

Competitors and Market Share

competitor logo Key Competitors

  • AXON
  • MSI
  • UBSI

Competitive Landscape

Digital Ally faces intense competition from larger, well-funded companies. Its ability to compete depends on innovation, cost-effectiveness, and securing key contracts.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been inconsistent, with periods of growth followed by declines in revenue.

Future Projections: Future growth is highly uncertain and dependent on the company's ability to secure new contracts and manage expenses effectively. Analysts do not publish estimates on the stock due to its small size and limited coverage.

Recent Initiatives: Recent initiatives include focusing on product development and strategic partnerships to expand market reach.

Summary

Digital Ally is a small company in a competitive market struggling with profitability. While there is market demand for their core products, they are challenged by larger, more financially sound competitors. Improvement in sales, marketing, and cost management is required for future success. Investors need to consider the financial risks associated with the company.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company SEC filings (10-K, 10-Q)
  • Industry reports
  • Press releases

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market data and estimates are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Digital Ally Inc

Exchange NASDAQ
Headquaters Overland Park, KS, United States
IPO Launch date 2007-05-16
Chairman, President & CEO Mr. Stanton E. Ross
Sector Communication Services
Industry Internet Content & Information
Full time employees 31
Full time employees 31

Digital Ally, Inc. produces and sells digital video imaging, storage, and disinfectant and related safety products for use in law enforcement, security, and commercial applications in the United States. It operates through three segments: Video Solutions, Revenue Cycle Management, and Entertainment. The company offers in-car digital video mirror systems for law enforcement; in-car digital video event recorder systems for commercial fleets and fleet managers; a suite of data management web-based tools to assist fleet managers in the organization, archiving, and management of videos and telematics information; commercial line of digital video products that serve as event recorders; body-worn digital video systems for law enforcement and private security; and VuLink ecosystem that provides intuitive auto-activation functionality, as well as coordination between multiple recording devices. It also provides EVO Web, a web-based software that enables police departments and security agencies to manage digital video evidence quickly and easily; FleetVu and VuLink, which are cloud-based evidence management systems; ThermoVu, a non-contact temperature-screening instrument that measures temperature through the wrist and controls entry to facilities when temperature measurements exceed pre-determined parameters; and Shield disinfectants and cleansers for applications against viruses and bacteria. In addition, the company offers working capital and back-office services, including insurance and benefit verification, medical treatment documentation and coding, and collections to healthcare organizations; and operates TicketSmarter.com, an online ticketing marketplace for ticket sales, partnerships, and ticket resale services for live events, including concerts, sporting events, theatres, and performing arts. It serves online visitors; and medium to large healthcare organizations. Digital Ally, Inc. was founded in 2004 and is headquartered in Overland Park, Kansas.