Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
DGLY 
Digital Ally Inc (DGLY)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
- ALL
- 1Y
- 1M
Upturn Advisory Summary
12/01/2025: DGLY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.68% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.49M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 1 | Beta 0.88 | 52 Weeks Range 1.08 - 1740.00 | Updated Date 11/14/2025 |
52 Weeks Range 1.08 - 1740.00 | Updated Date 11/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4926.18 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -59.7% | Operating Margin (TTM) -72.71% |
Management Effectiveness
Return on Assets (TTM) -14.23% | Return on Equity (TTM) -231.82% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 5583598 | Price to Sales(TTM) 0.12 |
Enterprise Value 5583598 | Price to Sales(TTM) 0.12 | ||
Enterprise Value to Revenue 0.29 | Enterprise Value to EBITDA -1.39 | Shares Outstanding 1727421 | Shares Floating 1727266 |
Shares Outstanding 1727421 | Shares Floating 1727266 | ||
Percent Insiders 0.01 | Percent Institutions 4.92 |
Upturn AI SWOT
Digital Ally Inc
Company Overview
History and Background
Digital Ally Inc. was founded in 2004. It initially focused on developing and manufacturing digital video recording equipment primarily for law enforcement. Over time, it expanded its product offerings to include body-worn cameras, in-car video systems, and related software and services. It has faced numerous financial and operational challenges over its history.
Core Business Areas
- Law Enforcement: Provides video recording equipment and software solutions for law enforcement agencies, including body-worn cameras, in-car video systems, and evidence management software.
- Commercial: Offers video solutions for commercial applications, such as security and transportation.
- Healthcare: Developing solutions for infection control and prevention, specifically through ThermoVu non-contact temperature screening.
Leadership and Structure
Stanton E. Ross serves as the Chairman and CEO. The company has a typical corporate structure with a board of directors and various management teams overseeing different functional areas.
Top Products and Market Share
Key Offerings
- Body-Worn Cameras: Digital Ally offers body-worn cameras for law enforcement. Market share is relatively small, facing strong competition from Axon and Motorola Solutions. Exact market share data is difficult to obtain due to varying reports and the fragmented nature of the market. Competitors: Axon Enterprise (AXON), Motorola Solutions (MSI), WatchGuard Video.
- In-Car Video Systems: Provides in-car video systems for law enforcement vehicles. Similar to body-worn cameras, market share is limited compared to major players. Competitors: Axon Enterprise (AXON), Motorola Solutions (MSI), WatchGuard Video.
- ThermoVu: Non-contact temperature screening device to prevent infection. Competitors: Seek Thermal, FLIR Systems, Xenics
Market Dynamics
Industry Overview
The market for law enforcement video recording equipment is competitive and driven by increasing demand for accountability and transparency. The infection control market is also growing due to increased awareness of health security following the COVID-19 pandemic.
Positioning
Digital Ally is a smaller player in the law enforcement video market, facing larger, more established competitors. They are trying to differentiate themselves with unique product features and competitive pricing. Their ThermoVu product aims to capitalize on the infection control market but faces existing competition.
Total Addressable Market (TAM)
The TAM for law enforcement video solutions is estimated to be in the billions of dollars globally. The infection control market is also substantial. Digital Ally's TAM is significant if they can successfully capture market share from larger competitors.
Upturn SWOT Analysis
Strengths
- Established brand in law enforcement video market
- Diverse product offerings
- ThermoVu product offers growth potential in infection control
- Proprietary Technology
Weaknesses
- Limited market share compared to major competitors
- History of financial losses
- High debt levels
- Volatile stock price
Opportunities
- Growing demand for law enforcement video solutions
- Expansion into new markets, such as commercial security
- Partnerships with other technology providers
- Increasing awareness of health security creating demand for infection control technologies
Threats
- Intense competition from larger companies
- Technological obsolescence
- Economic downturn affecting law enforcement budgets
- Changes in government regulations
Competitors and Market Share
Key Competitors
- Axon Enterprise (AXON)
- Motorola Solutions (MSI)
- WatchGuard Video
Competitive Landscape
Digital Ally faces a highly competitive market dominated by larger players with greater resources and brand recognition. To compete effectively, Digital Ally must focus on innovation, differentiation, and strategic partnerships.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent due to financial challenges and competitive pressures.
Future Projections: Future projections are highly uncertain and dependent on the success of new products and market penetration.
Recent Initiatives: Focus on growing the ThermoVu product line. Restructuring efforts to reduce costs. Pursuing partnerships to expand market reach.
Summary
Digital Ally is a small player in the competitive law enforcement and security video market with a history of financial losses. The company is attempting to diversify into infection control with its ThermoVu product, but faces established competitors. Its volatile stock price and high debt levels pose significant risks. The company needs to execute its strategic initiatives effectively to achieve sustainable growth, or face risks of financial distress.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Financial news sources
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor. Market share data is approximate and based on available industry reports.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Digital Ally Inc
Exchange NASDAQ | Headquaters Overland Park, KS, United States | ||
IPO Launch date 2007-05-16 | Chairman, President & CEO Mr. Stanton E. Ross | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 31 | Website https://www.digitalallyinc.com |
Full time employees 31 | Website https://www.digitalallyinc.com | ||
Digital Ally, Inc. produces and sells digital video imaging, storage, and disinfectant and related safety products for use in law enforcement, security, and commercial applications in the United States. It operates through three segments: Video Solutions, Revenue Cycle Management, and Entertainment. The company offers in-car digital video mirror systems for law enforcement; in-car digital video event recorder systems for commercial fleets and fleet managers; a suite of data management web-based tools to assist fleet managers in the organization, archiving, and management of videos and telematics information; commercial line of digital video products that serve as event recorders; body-worn digital video systems for law enforcement and private security; and VuLink ecosystem that provides intuitive auto-activation functionality, as well as coordination between multiple recording devices. It also provides EVO Web, a web-based software that enables police departments and security agencies to manage digital video evidence quickly and easily; FleetVu and VuLink, which are cloud-based evidence management systems; ThermoVu, a non-contact temperature-screening instrument that measures temperature through the wrist and controls entry to facilities when temperature measurements exceed pre-determined parameters; and Shield disinfectants and cleansers for applications against viruses and bacteria. In addition, the company offers working capital and back-office services, including insurance and benefit verification, medical treatment documentation and coding, and collections to healthcare organizations; and operates TicketSmarter.com, an online ticketing marketplace for ticket sales, partnerships, and ticket resale services for live events, including concerts, sporting events, theatres, and performing arts. It serves online visitors; and medium to large healthcare organizations. Digital Ally, Inc. was founded in 2004 and is headquartered in Overland Park, Kansas.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.