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Upturn AI SWOT - About
DGLY 
Digital Ally Inc (DGLY)
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Upturn Advisory Summary
07/17/2025: DGLY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $11
1 Year Target Price $11
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -30.33% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 3.66M USD | Price to earnings Ratio - | 1Y Target Price 11 |
Price to earnings Ratio - | 1Y Target Price 11 | ||
Volume (30-day avg) 1 | Beta 0.75 | 52 Weeks Range 1.93 - 4457.60 | Updated Date 07/17/2025 |
52 Weeks Range 1.93 - 4457.60 | Updated Date 07/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -5574.72 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -62.64% | Operating Margin (TTM) -21.78% |
Management Effectiveness
Return on Assets (TTM) -12.77% | Return on Equity (TTM) -141.3% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 3554424 | Price to Sales(TTM) 0.2 |
Enterprise Value 3554424 | Price to Sales(TTM) 0.2 | ||
Enterprise Value to Revenue 0.19 | Enterprise Value to EBITDA -1.39 | Shares Outstanding 1727420 | Shares Floating 1668342 |
Shares Outstanding 1727420 | Shares Floating 1668342 | ||
Percent Insiders 0.01 | Percent Institutions 0.25 |
Upturn AI SWOT
Digital Ally Inc
Company Overview
History and Background
Digital Ally, Inc. was founded in 2004 and is headquartered in Lenexa, Kansas. Initially focused on in-car video systems for law enforcement, it has expanded into body-worn cameras, cloud storage, and digital evidence management solutions.
Core Business Areas
- Law Enforcement Products: Designs, manufactures, and sells in-car video systems, body-worn cameras, and related software and services for law enforcement agencies.
- Commercial Enterprise Products: Offers video and data management solutions for commercial applications, including security and surveillance systems.
Leadership and Structure
Stanton E. Ross serves as the Chairman, President, and CEO. The company has a typical corporate structure with departments for sales, marketing, engineering, and finance.
Top Products and Market Share
Key Offerings
- FirstVU HD Body Camera: A body-worn camera used by law enforcement. Market share data is not readily available. Competitors include Axon Enterprise (AXON) and Motorola Solutions (MSI).
- DVM-800 In-Car Video System: An in-car video recording system for law enforcement vehicles. Market share data is not readily available. Competitors include WatchGuard Video (owned by Motorola Solutions MSI) and Coban Technologies.
- QuickVu: A cloud-based digital evidence management system. Market share data is not readily available. Competitors include Evidence.com (Axon), Veritone (VERI), and Genetec.
Market Dynamics
Industry Overview
The law enforcement technology market is growing, driven by increasing demand for transparency, accountability, and advanced surveillance capabilities. Cloud storage and data management are also growing segments.
Positioning
Digital Ally occupies a niche position, competing with larger players like Axon and Motorola Solutions. Its competitive advantages are generally lower price points and focus on smaller law enforcement agencies.
Total Addressable Market (TAM)
The global law enforcement technology market is estimated to be over $20 billion. Digital Ally's small size suggests a small position compared to the TAM.
Upturn SWOT Analysis
Strengths
- Established presence in the law enforcement market
- Broad product portfolio
- Competitive pricing
- Cloud-based Storage Solutions
Weaknesses
- Smaller market share compared to key competitors
- Limited financial resources
- Reliance on law enforcement budgets
- High product return rate
- Volatility in Revenue
Opportunities
- Expansion into new markets (e.g., commercial security)
- Development of advanced video analytics capabilities
- Partnerships with larger technology companies
- Increased adoption of cloud-based solutions
- Government funding for law enforcement technology
Threats
- Intense competition from larger companies
- Fluctuations in government spending
- Rapid technological advancements rendering products obsolete
- Negative publicity related to data privacy concerns
- Economic downturn affecting law enforcement budgets
Competitors and Market Share
Key Competitors
- AXON
- MSI
- VERI
Competitive Landscape
Digital Ally faces intense competition from larger, more established companies like Axon and Motorola Solutions. Its ability to compete depends on product innovation, pricing strategies, and effective marketing.
Growth Trajectory and Initiatives
Historical Growth: Digital Ally's growth has been volatile, with fluctuations in revenue and profitability.
Future Projections: Analyst projections are not readily available. Consult financial analysis resources to obtain the information.
Recent Initiatives: Recent initiatives include the development of new body-worn camera models and expanded cloud storage capabilities.
Summary
Digital Ally is a smaller player in the law enforcement technology market. It provides key in-car and body camera solutions, but faces strong competition. The company should focus on innovation and strategic partnerships to increase market share. Financial volatility remains a concern.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- SEC filings
- Market research reports
- Yahoo Finance
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Digital Ally Inc
Exchange NASDAQ | Headquaters Overland Park, KS, United States | ||
IPO Launch date 2007-05-16 | Chairman, President & CEO Mr. Stanton E. Ross | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 31 | Website https://www.digitalallyinc.com |
Full time employees 31 | Website https://www.digitalallyinc.com | ||
Digital Ally, Inc. produces and sells digital video imaging, storage, and disinfectant and related safety products for use in law enforcement, security, and commercial applications in the United States. It operates through three segments: Video Solutions, Revenue Cycle Management, and Entertainment. The company offers in-car digital video mirror systems for law enforcement; in-car digital video event recorder systems for commercial fleets; commercial line of digital video products that serve as event recorders; body-worn digital video systems for law enforcement and private security; and VuLink ecosystem that provides intuitive auto-activation functionality, as well as coordination between multiple recording devices. It also provides EVO Web, a web-based software that enables police departments and security agencies to manage digital video evidence; FleetVu and VuLink, which are cloud-based evidence management systems; ThermoVu, a non-contact temperature-screening instrument that measures temperature through the wrist and controls entry to facilities when temperature measurements exceed pre-determined parameters; and Shield disinfectants and cleansers, which are for use against viruses and bacteria. In addition, the company offers working capital and back-office services, including insurance and benefit verification, medical treatment documentation and coding, and collections to healthcare organizations; and operates TicketSmarter.com, an online ticketing marketplace for ticket sales, partnerships, and ticket resale services for live events, including concerts, sporting events, theatres, and performing arts. It serves online visitors; and medium to large healthcare organizations. Digital Ally, Inc. is headquartered in Overland Park, Kansas.
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