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DGLY 
Digital Ally Inc (DGLY)
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Upturn Advisory Summary
11/07/2025: DGLY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.68% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/07/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.78M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 1 | Beta 0.88 | 52 Weeks Range 1.56 - 1960.00 | Updated Date 11/10/2025 |
52 Weeks Range 1.56 - 1960.00 | Updated Date 11/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4926.18 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -59.7% | Operating Margin (TTM) -72.71% |
Management Effectiveness
Return on Assets (TTM) -14.23% | Return on Equity (TTM) -231.82% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 6681366 | Price to Sales(TTM) 0.15 |
Enterprise Value 6681366 | Price to Sales(TTM) 0.15 | ||
Enterprise Value to Revenue 0.36 | Enterprise Value to EBITDA -1.39 | Shares Outstanding 1727421 | Shares Floating 1727266 |
Shares Outstanding 1727421 | Shares Floating 1727266 | ||
Percent Insiders 0.01 | Percent Institutions 4.92 |
Upturn AI SWOT
Digital Ally Inc
Company Overview
History and Background
Digital Ally, Inc. was founded in 2004. It originally focused on in-car video systems for law enforcement. Over time, it has evolved to offer a broader range of video and audio recording products and cloud storage solutions.
Core Business Areas
- Video Solutions: This segment includes body-worn cameras, in-car video systems, and related software and services for law enforcement, security, and commercial applications.
- Storage Solutions: Cloud-based storage and data management solutions for video and other data.
- Revenue Cycle Management: RCM services through their Shield division
Leadership and Structure
Stanton E. Ross, is the CEO. The company has a typical corporate structure with departments such as sales, marketing, engineering, and finance. The corporate headquarters is in Lenexa, Kansas.
Top Products and Market Share
Key Offerings
- DVM-800: In-car video system for law enforcement. Market share data is not publicly available. Competitors include Axon Enterprise (AXON) and WatchGuard Video (Motorola Solutions MSI).
- FirstVu HD Body Camera: Body-worn camera for law enforcement and security. Market share data is not publicly available. Competitors include Axon Enterprise (AXON) and Motorola Solutions (MSI).
- QuickVu: Offering evidence management solutions and software services for seamless upload and storage needs. Market share data is not publicly available. Competitors include Axon Enterprise (AXON) and Motorola Solutions (MSI).
Market Dynamics
Industry Overview
The market for law enforcement video and data management solutions is growing, driven by increasing demand for transparency and accountability. The market includes body-worn cameras, in-car video systems, and related software and storage solutions.
Positioning
Digital Ally is a smaller player in a market dominated by larger companies like Axon Enterprise and Motorola Solutions. It focuses on providing cost-effective solutions, competing on price and specific features.
Total Addressable Market (TAM)
The TAM for law enforcement video and data management is estimated to be in the billions of dollars. Digital Ally aims to increase market share through product development and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Cost-effective solutions
- Established presence in law enforcement market
- Diverse product portfolio
Weaknesses
- Smaller market share compared to competitors
- Limited financial resources
- Inconsistent profitability
Opportunities
- Expanding into new markets (e.g., private security)
- Developing new technologies (e.g., AI-powered analytics)
- Strategic partnerships
Threats
- Intense competition from larger players
- Technological obsolescence
- Changes in law enforcement funding
Competitors and Market Share
Key Competitors
- AXON
- MSI
Competitive Landscape
Digital Ally faces significant competition from larger, better-funded companies. Its competitive advantage lies in offering cost-effective solutions and serving niche markets.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, with periods of rapid growth followed by periods of decline.
Future Projections: Future projections are uncertain and depend on the company's ability to innovate and compete effectively.
Recent Initiatives: Recent initiatives include developing new products and expanding into new markets.
Summary
Digital Ally is a small player in a competitive market, offering niche solutions in law enforcement video technology. It struggles with profitability and faces stiff competition from larger companies like Axon and Motorola. Success depends on innovation, strategic partnerships, and effective cost management. The company's small size makes it vulnerable to market shifts and technological advancements.
Similar Stocks
Sources and Disclaimers
Data Sources:
- SEC Filings (10-K, 10-Q)
- Company Website
- Market Research Reports
- Earnings Transcripts
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data is subject to change, and readers should consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Digital Ally Inc
Exchange NASDAQ | Headquaters Overland Park, KS, United States | ||
IPO Launch date 2007-05-16 | Chairman, President & CEO Mr. Stanton E. Ross | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 31 | Website https://www.digitalallyinc.com |
Full time employees 31 | Website https://www.digitalallyinc.com | ||
Digital Ally, Inc. produces and sells digital video imaging, storage, and disinfectant and related safety products for use in law enforcement, security, and commercial applications in the United States. It operates through three segments: Video Solutions, Revenue Cycle Management, and Entertainment. The company offers in-car digital video mirror systems for law enforcement; in-car digital video event recorder systems for commercial fleets and fleet managers; a suite of data management web-based tools to assist fleet managers in the organization, archiving, and management of videos and telematics information; commercial line of digital video products that serve as event recorders; body-worn digital video systems for law enforcement and private security; and VuLink ecosystem that provides intuitive auto-activation functionality, as well as coordination between multiple recording devices. It also provides EVO Web, a web-based software that enables police departments and security agencies to manage digital video evidence quickly and easily; FleetVu and VuLink, which are cloud-based evidence management systems; ThermoVu, a non-contact temperature-screening instrument that measures temperature through the wrist and controls entry to facilities when temperature measurements exceed pre-determined parameters; and Shield disinfectants and cleansers for applications against viruses and bacteria. In addition, the company offers working capital and back-office services, including insurance and benefit verification, medical treatment documentation and coding, and collections to healthcare organizations; and operates TicketSmarter.com, an online ticketing marketplace for ticket sales, partnerships, and ticket resale services for live events, including concerts, sporting events, theatres, and performing arts. It serves online visitors; and medium to large healthcare organizations. Digital Ally, Inc. was founded in 2004 and is headquartered in Overland Park, Kansas.
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