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DGLY logo DGLY
Upturn stock ratingUpturn stock rating
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Digital Ally Inc (DGLY)

Upturn stock ratingUpturn stock rating
$2.38
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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  • WEEK

Upturn Advisory Summary

06/30/2025: DGLY (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $11

1 Year Target Price $11

Analysts Price Target For last 52 week
$11Target price
Low$1.93
Current$2.38
high$5300

Analysis of Past Performance

Type Stock
Historic Profit -30.33%
Avg. Invested days 30
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 3.85M USD
Price to earnings Ratio -
1Y Target Price 11
Price to earnings Ratio -
1Y Target Price 11
Volume (30-day avg) 1
Beta 0.75
52 Weeks Range 1.93 - 5300.00
Updated Date 06/30/2025
52 Weeks Range 1.93 - 5300.00
Updated Date 06/30/2025
Dividends yield (FY) -
Basic EPS (TTM) -5574.72

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -62.64%
Operating Margin (TTM) -21.78%

Management Effectiveness

Return on Assets (TTM) -12.77%
Return on Equity (TTM) -141.3%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 3545787
Price to Sales(TTM) 0.21
Enterprise Value 3545787
Price to Sales(TTM) 0.21
Enterprise Value to Revenue 0.19
Enterprise Value to EBITDA -1.39
Shares Outstanding 1727420
Shares Floating 1668342
Shares Outstanding 1727420
Shares Floating 1668342
Percent Insiders 0.01
Percent Institutions 0.25

Analyst Ratings

Rating 1
Target Price 11
Buy -
Strong Buy 1
Buy -
Strong Buy 1
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Digital Ally Inc

stock logo

Company Overview

overview logo History and Background

Digital Ally, Inc. was founded in 2004 and is headquartered in Lenexa, Kansas. Initially focused on in-car video systems for law enforcement, it has expanded into body-worn cameras, cloud storage, and digital evidence management solutions.

business area logo Core Business Areas

  • Law Enforcement Products: Designs, manufactures, and sells in-car video systems, body-worn cameras, and related software and services for law enforcement agencies.
  • Commercial Enterprise Products: Offers video and data management solutions for commercial applications, including security and surveillance systems.

leadership logo Leadership and Structure

Stanton E. Ross serves as the Chairman, President, and CEO. The company has a typical corporate structure with departments for sales, marketing, engineering, and finance.

Top Products and Market Share

overview logo Key Offerings

  • FirstVU HD Body Camera: A body-worn camera used by law enforcement. Market share data is not readily available. Competitors include Axon Enterprise (AXON) and Motorola Solutions (MSI).
  • DVM-800 In-Car Video System: An in-car video recording system for law enforcement vehicles. Market share data is not readily available. Competitors include WatchGuard Video (owned by Motorola Solutions MSI) and Coban Technologies.
  • QuickVu: A cloud-based digital evidence management system. Market share data is not readily available. Competitors include Evidence.com (Axon), Veritone (VERI), and Genetec.

Market Dynamics

industry overview logo Industry Overview

The law enforcement technology market is growing, driven by increasing demand for transparency, accountability, and advanced surveillance capabilities. Cloud storage and data management are also growing segments.

Positioning

Digital Ally occupies a niche position, competing with larger players like Axon and Motorola Solutions. Its competitive advantages are generally lower price points and focus on smaller law enforcement agencies.

Total Addressable Market (TAM)

The global law enforcement technology market is estimated to be over $20 billion. Digital Ally's small size suggests a small position compared to the TAM.

Upturn SWOT Analysis

Strengths

  • Established presence in the law enforcement market
  • Broad product portfolio
  • Competitive pricing
  • Cloud-based Storage Solutions

Weaknesses

  • Smaller market share compared to key competitors
  • Limited financial resources
  • Reliance on law enforcement budgets
  • High product return rate
  • Volatility in Revenue

Opportunities

  • Expansion into new markets (e.g., commercial security)
  • Development of advanced video analytics capabilities
  • Partnerships with larger technology companies
  • Increased adoption of cloud-based solutions
  • Government funding for law enforcement technology

Threats

  • Intense competition from larger companies
  • Fluctuations in government spending
  • Rapid technological advancements rendering products obsolete
  • Negative publicity related to data privacy concerns
  • Economic downturn affecting law enforcement budgets

Competitors and Market Share

competitor logo Key Competitors

  • AXON
  • MSI
  • VERI

Competitive Landscape

Digital Ally faces intense competition from larger, more established companies like Axon and Motorola Solutions. Its ability to compete depends on product innovation, pricing strategies, and effective marketing.

Growth Trajectory and Initiatives

Historical Growth: Digital Ally's growth has been volatile, with fluctuations in revenue and profitability.

Future Projections: Analyst projections are not readily available. Consult financial analysis resources to obtain the information.

Recent Initiatives: Recent initiatives include the development of new body-worn camera models and expanded cloud storage capabilities.

Summary

Digital Ally is a smaller player in the law enforcement technology market. It provides key in-car and body camera solutions, but faces strong competition. The company should focus on innovation and strategic partnerships to increase market share. Financial volatility remains a concern.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company website
  • SEC filings
  • Market research reports
  • Yahoo Finance

Disclaimers:

This analysis is based on publicly available information and is for informational purposes only. It is not financial advice.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Digital Ally Inc

Exchange NASDAQ
Headquaters Overland Park, KS, United States
IPO Launch date 2007-05-16
Chairman, President & CEO Mr. Stanton E. Ross
Sector Communication Services
Industry Internet Content & Information
Full time employees 31
Full time employees 31

Digital Ally, Inc. produces and sells digital video imaging, storage, and disinfectant and related safety products for use in law enforcement, security, and commercial applications in the United States. It operates through three segments: Video Solutions, Revenue Cycle Management, and Entertainment. The company offers in-car digital video mirror systems for law enforcement; in-car digital video event recorder systems for commercial fleets; a suite of data management web-based tools to assist fleet managers in the organization, archival, and management of videos and telematics information; commercial line of digital video products that serve as event recorders; body-worn digital video systems for law enforcement and private security; and VuLink ecosystem that provides intuitive auto-activation functionality, as well as coordination between multiple recording devices. It also provides EVO Web, a web-based software that enables police departments and security agencies to manage digital video evidence quickly and easily; FleetVu and VuLink, which are cloud-based evidence management systems; ThermoVu, a non-contact temperature-screening instrument that measures temperature through the wrist and controls entry to facilities when temperature measurements exceed pre-determined parameters; and Shield disinfectants and cleansers, which are for use against viruses and bacteria. In addition, the company offers working capital and back-office services, including insurance and benefit verification, medical treatment documentation and coding, and collections to healthcare organizations; and operates TicketSmarter.com, an online ticketing marketplace for ticket sales, partnerships, and ticket resale services for live events, including concerts, sporting events, theatres, and performing arts. It serves online visitors; and medium to large healthcare organizations. Digital Ally, Inc. was founded in 2004 and is headquartered in Overland Park, Kansas.