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Upturn AI SWOT - About
DGLY 
Digital Ally Inc (DGLY)
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Upturn Advisory Summary
09/12/2025: DGLY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -30.33% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 3.11M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 1 | Beta 0.84 | 52 Weeks Range 1.66 - 2380.00 | Updated Date 09/14/2025 |
52 Weeks Range 1.66 - 2380.00 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4926.18 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-18 | When - | Estimate - | Actual -4.43 |
Profitability
Profit Margin -59.7% | Operating Margin (TTM) -72.71% |
Management Effectiveness
Return on Assets (TTM) -14.23% | Return on Equity (TTM) -231.82% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 6266785 | Price to Sales(TTM) 0.17 |
Enterprise Value 6266785 | Price to Sales(TTM) 0.17 | ||
Enterprise Value to Revenue 0.34 | Enterprise Value to EBITDA -1.39 | Shares Outstanding 1727420 | Shares Floating 1727266 |
Shares Outstanding 1727420 | Shares Floating 1727266 | ||
Percent Insiders 0.01 | Percent Institutions 7.07 |
Upturn AI SWOT
Digital Ally Inc
Company Overview
History and Background
Digital Ally, Inc. was founded in 2004. It initially focused on developing and selling digital video recording equipment for law enforcement. Over time, it expanded its product line and customer base, facing financial challenges and strategic shifts.
Core Business Areas
- Law Enforcement: Body-worn cameras, in-car video systems, and related software solutions for law enforcement agencies.
- Commercial: Cameras and recording equipment for commercial applications, including security and transportation.
- Healthcare: Digital video solutions and software for the healthcare industry, mainly for surgery recording. It has been discontinued.
Leadership and Structure
The leadership team consists of Stanton E. Ross (CEO), and other key executives. The organizational structure is typical of a small publicly traded company with functional departments.
Top Products and Market Share
Key Offerings
- DVM-880 Digital Video System: In-car video system for law enforcement. Market share is difficult to ascertain precisely but is estimated to be small compared to larger players. Competitors include Axon Enterprise (AXON) and WatchGuard Video.
- FirstVu Pro Body Camera: Body-worn camera for law enforcement. Market share is limited. Competitors include Axon Enterprise (AXON), Motorola Solutions (MSI), and Utility.
- VuLink: Connectivity system for digital evidence management. Market share and revenue from this product are not publicly available. Primary competitors are Axon and Motorola Solutions.
Market Dynamics
Industry Overview
The market for law enforcement video equipment is growing, driven by increasing demand for transparency and accountability. The rise in cloud storage and evidence management software also plays a role.
Positioning
Digital Ally is a smaller player in a competitive market dominated by larger companies like Axon and Motorola Solutions. Its competitive advantage is its niche product offering in the value segment.
Total Addressable Market (TAM)
The global body-worn camera market is estimated to be in the billions of dollars. Digital Ally's positioning focuses on certain segments, and their current market share is a small fraction of the TAM.
Upturn SWOT Analysis
Strengths
- Established brand name (but limited market share)
- Product portfolio including in-car and body-worn cameras
- Proprietary technology for digital evidence management
Weaknesses
- Limited financial resources compared to competitors
- Small market share
- History of net losses
- High operating expenses
- Stock price volatility
Opportunities
- Growing demand for body-worn cameras in law enforcement
- Expansion into new markets and applications
- Strategic partnerships and acquisitions
Threats
- Intense competition from larger players
- Technological advancements that could render products obsolete
- Fluctuations in government funding for law enforcement
- Negative publicity related to product malfunctions
Competitors and Market Share
Key Competitors
- AXON
- MSI
- UBSI
Competitive Landscape
Digital Ally faces intense competition from larger, well-funded companies. Its ability to compete depends on innovation, cost-effectiveness, and securing key contracts.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been inconsistent, with periods of growth followed by declines in revenue.
Future Projections: Future growth is highly uncertain and dependent on the company's ability to secure new contracts and manage expenses effectively. Analysts do not publish estimates on the stock due to its small size and limited coverage.
Recent Initiatives: Recent initiatives include focusing on product development and strategic partnerships to expand market reach.
Summary
Digital Ally is a small company in a competitive market struggling with profitability. While there is market demand for their core products, they are challenged by larger, more financially sound competitors. Improvement in sales, marketing, and cost management is required for future success. Investors need to consider the financial risks associated with the company.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC filings (10-K, 10-Q)
- Industry reports
- Press releases
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market data and estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Digital Ally Inc
Exchange NASDAQ | Headquaters Overland Park, KS, United States | ||
IPO Launch date 2007-05-16 | Chairman, President & CEO Mr. Stanton E. Ross | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 31 | Website https://www.digitalallyinc.com |
Full time employees 31 | Website https://www.digitalallyinc.com | ||
Digital Ally, Inc. produces and sells digital video imaging, storage, and disinfectant and related safety products for use in law enforcement, security, and commercial applications in the United States. It operates through three segments: Video Solutions, Revenue Cycle Management, and Entertainment. The company offers in-car digital video mirror systems for law enforcement; in-car digital video event recorder systems for commercial fleets and fleet managers; a suite of data management web-based tools to assist fleet managers in the organization, archiving, and management of videos and telematics information; commercial line of digital video products that serve as event recorders; body-worn digital video systems for law enforcement and private security; and VuLink ecosystem that provides intuitive auto-activation functionality, as well as coordination between multiple recording devices. It also provides EVO Web, a web-based software that enables police departments and security agencies to manage digital video evidence quickly and easily; FleetVu and VuLink, which are cloud-based evidence management systems; ThermoVu, a non-contact temperature-screening instrument that measures temperature through the wrist and controls entry to facilities when temperature measurements exceed pre-determined parameters; and Shield disinfectants and cleansers for applications against viruses and bacteria. In addition, the company offers working capital and back-office services, including insurance and benefit verification, medical treatment documentation and coding, and collections to healthcare organizations; and operates TicketSmarter.com, an online ticketing marketplace for ticket sales, partnerships, and ticket resale services for live events, including concerts, sporting events, theatres, and performing arts. It serves online visitors; and medium to large healthcare organizations. Digital Ally, Inc. was founded in 2004 and is headquartered in Overland Park, Kansas.
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