Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- About
DGLY 
Digital Ally Inc (DGLY)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
12/18/2025: DGLY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.68% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/18/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.49M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 1 | Beta 0.88 | 52 Weeks Range 0.70 - 1320.00 | Updated Date 11/14/2025 |
52 Weeks Range 0.70 - 1320.00 | Updated Date 11/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4926.18 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -59.7% | Operating Margin (TTM) -72.71% |
Management Effectiveness
Return on Assets (TTM) -14.23% | Return on Equity (TTM) -231.82% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 4889909 | Price to Sales(TTM) 0.08 |
Enterprise Value 4889909 | Price to Sales(TTM) 0.08 | ||
Enterprise Value to Revenue 0.26 | Enterprise Value to EBITDA -1.39 | Shares Outstanding 1727421 | Shares Floating 1727266 |
Shares Outstanding 1727421 | Shares Floating 1727266 | ||
Percent Insiders 0.01 | Percent Institutions 4.92 |
Upturn AI SWOT
Digital Ally Inc
Company Overview
History and Background
Digital Ally Inc. was founded in 1994. It has evolved from a provider of in-car video systems for law enforcement to a broader technology company offering cloud-based services and evidence management solutions.
Core Business Areas
- Digital Evidence Solutions: Provides cloud-based evidence management software and hardware solutions for law enforcement and public safety agencies, including body cameras, in-car video systems, and digital storage and management platforms.
- Fleet and Asset Tracking Solutions: Offers GPS-based tracking and fleet management solutions for businesses to monitor vehicle locations, optimize routes, and manage their mobile assets.
Leadership and Structure
As of recent filings, Digital Ally's leadership includes a President and CEO, and a Board of Directors. The organizational structure is primarily divided into divisions related to its core business segments.
Top Products and Market Share
Key Offerings
- EverCam Body Camera: A body-worn video camera designed for law enforcement, featuring high-definition recording and robust data management capabilities. Competitors include Axon Enterprise (AXON) and Motorola Solutions (MSI).
- VuLink In-Car Video System: An in-car video recording system for police vehicles, integrated with audio and GPS capabilities. Competitors include Axon Enterprise (AXON) and Panasonic (PCRFY).
- Cloudvue Evidence Management Software: A cloud-based platform for storing, managing, and retrieving digital evidence. Competitors include Axon Enterprise (AXON), Evidence.com (part of Axon), and OpenText (OTEX).
- FleetCam Tracking System: A GPS tracking device and software for fleet management, offering real-time location, geofencing, and reporting. Competitors include Geotab, Samsara (IOT), and Verizon Connect.
Market Dynamics
Industry Overview
Digital Ally operates within the public safety technology and fleet management industries. The public safety sector is driven by increasing demand for accountability, transparency, and efficient evidence management. The fleet management sector is characterized by the need for operational efficiency, cost reduction, and safety.
Positioning
Digital Ally aims to provide integrated digital evidence solutions for law enforcement and robust fleet management tools for businesses. Its competitive advantage lies in offering a suite of interconnected hardware and software solutions, though it faces significant competition from larger, more established players.
Total Addressable Market (TAM)
The TAM for law enforcement digital evidence management is substantial, estimated to be in the billions of dollars globally, with continued growth driven by adoption of body cameras and cloud storage. The fleet management market is also a multi-billion dollar industry. Digital Ally is a smaller player within these large markets, focusing on specific segments and customer needs.
Upturn SWOT Analysis
Strengths
- Established presence in the law enforcement market.
- Integrated hardware and software solutions.
- Focus on cloud-based services for scalability.
Weaknesses
- Smaller market share compared to major competitors.
- Reliance on government and public safety budgets.
- Brand recognition challenges against larger players.
Opportunities
- Growing demand for digital evidence solutions globally.
- Expansion into international markets.
- Potential for strategic partnerships and acquisitions.
- Increasing adoption of IoT in fleet management.
Threats
- Intense competition from larger technology companies.
- Changes in government regulations and procurement processes.
- Technological advancements by competitors.
- Economic downturns impacting public safety and business spending.
Competitors and Market Share
Key Competitors
- Axon Enterprise (AXON)
- Motorola Solutions (MSI)
- OpenText (OTEX)
- Panasonic Holdings Corporation (PCRFY)
Competitive Landscape
Digital Ally faces a highly competitive landscape dominated by larger companies with greater financial resources, broader product portfolios, and established relationships. Its advantages lie in its specialized focus and potentially more agile development for niche needs, but it struggles to compete on scale and marketing reach.
Growth Trajectory and Initiatives
Historical Growth: Digital Ally's historical growth has been characterized by periods of expansion driven by new product introductions and contract awards, alongside challenges in consistently achieving profitability and market share gains. The shift towards cloud-based solutions has been a key strategic direction.
Future Projections: Future projections would depend on analyst coverage and company guidance, typically focusing on the expected growth in the digital evidence and fleet management markets and Digital Ally's ability to capture market share within these segments.
Recent Initiatives: Recent initiatives likely include further development of its cloud-based evidence management platform, strategic sales efforts to secure new law enforcement contracts, and potential expansion of its fleet tracking offerings.
Summary
Digital Ally Inc. operates in the growing public safety and fleet management technology sectors. While it offers integrated solutions, the company faces significant challenges from larger, well-established competitors. Its future success hinges on its ability to innovate, secure substantial contracts, and effectively differentiate its offerings in a competitive market.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC filings (e.g., 10-K, 10-Q)
- Financial news outlets
- Industry reports
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market share data is an estimation and may vary based on the specific segment and reporting period. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Digital Ally Inc
Exchange NASDAQ | Headquaters Overland Park, KS, United States | ||
IPO Launch date 2007-05-16 | Chairman, President & CEO Mr. Stanton E. Ross | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 31 | Website https://www.digitalallyinc.com |
Full time employees 31 | Website https://www.digitalallyinc.com | ||
Digital Ally, Inc. produces and sells digital video imaging, storage, and disinfectant and related safety products for use in law enforcement, security, and commercial applications in the United States. It operates through three segments: Video Solutions, Revenue Cycle Management, and Entertainment. The company offers in-car digital video mirror systems for law enforcement; in-car digital video event recorder systems for commercial fleets and fleet managers; a suite of data management web-based tools to assist fleet managers in the organization, archiving, and management of videos and telematics information; commercial line of digital video products that serve as event recorders; body-worn digital video systems for law enforcement and private security; and VuLink ecosystem that provides intuitive auto-activation functionality, as well as coordination between multiple recording devices. It also provides EVO Web, a web-based software that enables police departments and security agencies to manage digital video evidence quickly and easily; FleetVu and VuLink, which are cloud-based evidence management systems; ThermoVu, a non-contact temperature-screening instrument that measures temperature through the wrist and controls entry to facilities when temperature measurements exceed pre-determined parameters; and Shield disinfectants and cleansers for applications against viruses and bacteria. In addition, the company offers working capital and back-office services, including insurance and benefit verification, medical treatment documentation and coding, and collections to healthcare organizations; and operates TicketSmarter.com, an online ticketing marketplace for ticket sales, partnerships, and ticket resale services for live events, including concerts, sporting events, theatres, and performing arts. It serves online visitors; and medium to large healthcare organizations. Digital Ally, Inc. was founded in 2004 and is headquartered in Overland Park, Kansas.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.