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Trump Media & Technology Group Corp.(DJT)

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ADVISORIES YOU CAN VERIFY
QUALITY SIGNAL
1-STAR RATING
PASS
LAST CLOSE
$9.12
09/28/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
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Upturn Advisory & Investor View for DJT

09/28/2026: DJT (1-star) is currently NOT-A-BUY. Pass it for now.

Trump Media & Technology Group Corp. operates the Truth Social platform, aiming to provide an alternative media space for free speech. The company's main strength is its high brand visibility and strong association with Donald J. Trump, which drives consistent interest. Its growth story hinges on successfully scaling its user base and diversifying into areas like video streaming to monetize engagement. However, the company faces significant risks, including intense competition from massive incumbents, ongoing operational losses, and extreme price volatility. The stock may best suit speculative investors comfortable with high risk; it is important to monitor user growth metrics and future monetization initiatives.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorMixed fitWhile the platform has growth potential, the execution risk and uncertain path to profitability make it a speculative play.
Momentum investorStrong fit while signal remains positiveThe stock often exhibits high price volatility and sensitivity to news, which can create opportunities for momentum-based trading.
Value investorWeak fitThe company's current valuation metrics do not align with traditional value investing principles like P/E ratios or consistent profitability.
Dividend investorWeak fitThe company does not pay a dividend and is focused on capital deployment for growth rather than income distribution.
Low-risk investorWeak fitThe stock's high volatility and sensitivity to political and regulatory developments make it unsuitable for risk-averse portfolios.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighThe stock is subject to significant daily price swings driven by news cycles and retail investor sentiment.
Valuation riskHighCurrent market capitalization often diverges significantly from fundamental metrics like revenue and earnings.
Competition risk (Social media giants)HighIncumbent platforms have established network effects that are difficult to overcome.
Business qualityMediumThe platform provides a specific service but lacks the diversified revenue streams of larger, more established tech firms.
Dividend incomeLow / noneIncome investors should not look for yield in this high-growth, speculative equity.
Execution riskHighSuccessful growth depends on technical stability, user retention, and the ability to monetize content effectively.

Price Behavior

Steep Decline
PRICE PATH

Steep Decline

The stock price has dropped sharply with strong downward pressure.

Choppy
PRICE STABILITY

Choppy

The stock has experienced frequent reversals and pronounced short-term price swings.

Analysis of Past Performance

Type Stock
Historic Profit -13%
Avg. Invested days 30
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 2.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 09/28/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
DJT receives a 3-star rating based on the available scored pillars. The rating is constrained by soft quantitative characteristics, soft analyst coverage, and weak price momentum.

Company Fundamentals

★★★★★
DJT has moderate overall fundamentals (3 stars), with moderate financial health, moderate growth momentum, and solid ownership. In FY2025 versus FY2024, strong cash generation (FCF margin 385.2%) is partially offset by negative earnings growth (-77.6%), moderate revenue growth (+1.8%), weak profitability (net margin -19335.8%).

Financial Health Rating

★★★★★
DJT's financial health is supported by moderate liquidity, including working-capital and asset support (WC/assets 7.9%). Profitability is soft (2 stars), which helps explain the 3-star overall score.

Growth Momentum Score

★★★★★
Free-cash-flow growth is DJT's strongest growth driver at +119.4% FY2025 versus FY2024 (strong, 5 stars). By comparison, while revenue growth (+1.8%, moderate) and earnings growth (-77.6%, negative) hold the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 22.9% and approximately 57.9% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 42.76% supports management-shareholder alignment.

Top 5 Institutional Investors

Coppell Advisory Solutions LLC 0.00%

Unit Economics (Per $1K Revenue)

★★★★★
DJT generates approximately $545 of gross profit, $-46,114 of operating income, and $3,852 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Weak margins and weak cash conversion support a 3-star rating, while capital efficiency is weak.

Economic Dimensions

★★★★★
Effective Tax Rate: -0.08% (Tax Credit)

Quantitative Style Profile

★★★★★
DJT has a liquid profile. Weak momentum is the primary drawback, while soft valuation.

Style Classification

Quality Focused

High VolatilitySmall / Mid Cap RiskShort Squeeze RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 2.54B USD
Price to earnings Ratio -
1Y Target Price -
Price to earnings Ratio -
1Y Target Price -
Volume (30-day avg) 3.4M shares
Beta 4.08
52 Weeks Range 6.96 - 17.97
Updated Date 09/27/2026
52 Weeks Range 6.96 - 17.97
Updated Date 09/27/2026
Dividends yield (FY) -
Basic EPS (TTM) -4.9

How Company Makes Money

Business areaWhat it includesRetail investor read
Advertising and ServicesPotential ad sales and service offerings on the Truth Social platform.The company is attempting to monetize user engagement through advertising models similar to other social platforms.
Advertisement

Valuation

Trailing PE -
Forward PE -
Enterprise Value 2.59B
Price to Sales(TTM) 562.16
Enterprise Value 2.59B
Price to Sales(TTM) 562.16
Enterprise Value to Revenue 572.32
Enterprise Value to EBITDA -51.94
Shares Outstanding 277.94M
Shares Floating 160.92M
Shares Outstanding 277.94M
Shares Floating 160.92M
Percent Insiders 42.76
Percent Institutions 22.87

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI Summary

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Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

About Trump Media & Technology Group Corp.

Exchange NASDAQ
Headquarters Sarasota, FL, United States
IPO Launch date 2021-09-30
CEO -
Sector Communication Services
Industry Internet Content & Information
Full time employees 31
Full time employees 31

Trump Media & Technology Group Corp. engages in social media and streaming services in the United States. It operates Truth Social, a social media platform for free expression; and Truth+, a streaming platform focusing on family-friendly live TV channels and on-demand content. The company also offers Truth.Fi, a financial service and FinTech brand that incorporates America First investment vehicles; and a digital asset strategy including a bitcoin treasury. Trump Media & Technology Group Corp. was founded in 2021 and is headquartered in Sarasota, Florida.