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Upturn AI Summary - About
Trump Media & Technology Group Corp.(DJT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DJT
10/26/2026: DJT (1-star) is currently NOT-A-BUY. Pass it for now.
Trump Media & Technology Group Corp. is a speculative technology and media company operating Truth Social, a platform focused on providing an alternative to mainstream social networks. While the company benefits from high brand recognition and a dedicated user base, it currently lacks the diversified revenue streams and profitability of its larger tech peers. Its primary investment story hinges on the potential to scale as a comprehensive media ecosystem, though this is balanced against risks such as intense competition, heavy reliance on key figures, and high operational volatility. The stock is generally better suited for high-risk, news-driven traders rather than long-term, value-oriented investors, and stakeholders should monitor user growth and platform expansion efforts.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company's lack of consistent revenue and profitability metrics makes it a poor fit for traditional growth investing. |
| Momentum investor | Strong fit while signal remains positive | The stock frequently moves based on news-driven volatility and retail enthusiasm, which can appeal to momentum traders. |
| Value investor | Weak fit | The company's valuation is disconnected from standard fundamentals, offering little appeal to value-oriented investors. |
| Dividend investor | Weak fit | The company does not pay dividends and is currently in a capital-intensive development phase. |
| Low-risk investor | Weak fit | High price volatility and speculative nature make this unsuitable for low-risk, capital-preservation strategies. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to extreme price swings often untethered from operational performance. |
| Valuation risk | High | The market capitalization is largely driven by sentiment rather than earnings or cash flow ratios. |
| Competition risk (Big Tech platforms) | High | Established platforms possess significantly more capital, data, and network scale. |
| Business quality | Medium / high | The business model relies on a specific user base and brand, which creates concentration risk. |
| Dividend income | Low / none | There is no current or planned dividend payout policy for investors. |
| Execution risk | High | The company must successfully scale its technology and user base in a competitive environment to survive. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -24.71% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/26/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.78B USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 3.8M shares | Beta 4.1 | 52 Weeks Range 6.04 - 17.09 | Updated Date 10/25/2026 |
52 Weeks Range 6.04 - 17.09 | Updated Date 10/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.89 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Advertising & Media | Truth Social platform advertising and potential future subscription or media content services. | Revenue is currently minimal and heavily reliant on the ability to scale users to attract advertisers. |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2.44B | Price to Sales(TTM) 393.63 |
Enterprise Value 2.44B | Price to Sales(TTM) 393.63 | ||
Enterprise Value to Revenue 540.95 | Enterprise Value to EBITDA -51.94 | Shares Outstanding 277.94M | Shares Floating 160.92M |
Shares Outstanding 277.94M | Shares Floating 160.92M | ||
Percent Insiders 42.75 | Percent Institutions 22.9 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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