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Upturn AI Summary - About
Trump Media & Technology Group Corp.(DJT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DJT
10/12/2026: DJT (1-star) is currently NOT-A-BUY. Pass it for now.
Trump Media & Technology Group Corp. operates the Truth Social platform, aiming to provide an alternative media space for free speech. The company's main strength is its high brand visibility and strong association with Donald J. Trump, which drives consistent interest. Its growth story hinges on successfully scaling its user base and diversifying into areas like video streaming to monetize engagement. However, the company faces significant risks, including intense competition from massive incumbents, ongoing operational losses, and extreme price volatility. The stock may best suit speculative investors comfortable with high risk; it is important to monitor user growth metrics and future monetization initiatives.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | While the platform has growth potential, the execution risk and uncertain path to profitability make it a speculative play. |
| Momentum investor | Strong fit while signal remains positive | The stock often exhibits high price volatility and sensitivity to news, which can create opportunities for momentum-based trading. |
| Value investor | Weak fit | The company's current valuation metrics do not align with traditional value investing principles like P/E ratios or consistent profitability. |
| Dividend investor | Weak fit | The company does not pay a dividend and is focused on capital deployment for growth rather than income distribution. |
| Low-risk investor | Weak fit | The stock's high volatility and sensitivity to political and regulatory developments make it unsuitable for risk-averse portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to significant daily price swings driven by news cycles and retail investor sentiment. |
| Valuation risk | High | Current market capitalization often diverges significantly from fundamental metrics like revenue and earnings. |
| Competition risk (Social media giants) | High | Incumbent platforms have established network effects that are difficult to overcome. |
| Business quality | Medium | The platform provides a specific service but lacks the diversified revenue streams of larger, more established tech firms. |
| Dividend income | Low / none | Income investors should not look for yield in this high-growth, speculative equity. |
| Execution risk | High | Successful growth depends on technical stability, user retention, and the ability to monetize content effectively. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -24.71% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/12/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.25B USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 3.2M shares | Beta 4.1 | 52 Weeks Range 6.96 - 17.09 | Updated Date 10/11/2026 |
52 Weeks Range 6.96 - 17.09 | Updated Date 10/11/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.89 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Advertising and Services | Potential ad sales and service offerings on the Truth Social platform. | The company is attempting to monetize user engagement through advertising models similar to other social platforms. |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 2.59B | Price to Sales(TTM) 498.81 |
Enterprise Value 2.59B | Price to Sales(TTM) 498.81 | ||
Enterprise Value to Revenue 572.32 | Enterprise Value to EBITDA -51.94 | Shares Outstanding 277.94M | Shares Floating 160.92M |
Shares Outstanding 277.94M | Shares Floating 160.92M | ||
Percent Insiders 42.75 | Percent Institutions 22.88 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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