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Upturn AI SWOT - About
DMRC 
Digimarc Corporation (DMRC)
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Upturn Advisory Summary
10/24/2025: DMRC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $20
1 Year Target Price $20
| 0 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -4.7% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 218.98M USD | Price to earnings Ratio - | 1Y Target Price 20 |
Price to earnings Ratio - | 1Y Target Price 20 | ||
Volume (30-day avg) 2 | Beta 1.63 | 52 Weeks Range 7.76 - 48.32 | Updated Date 10/26/2025 |
52 Weeks Range 7.76 - 48.32 | Updated Date 10/26/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.83 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-30 | When - | Estimate -0.225 | Actual - |
Profitability
Profit Margin -110.92% | Operating Margin (TTM) -105.19% |
Management Effectiveness
Return on Assets (TTM) -30.15% | Return on Equity (TTM) -63.65% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 198153856 | Price to Sales(TTM) 6.17 |
Enterprise Value 198153856 | Price to Sales(TTM) 6.17 | ||
Enterprise Value to Revenue 5.59 | Enterprise Value to EBITDA -11.51 | Shares Outstanding 21681378 | Shares Floating 13648300 |
Shares Outstanding 21681378 | Shares Floating 13648300 | ||
Percent Insiders 29.52 | Percent Institutions 63.75 |
Upturn AI SWOT
Digimarc Corporation
Company Overview
History and Background
Digimarc Corporation, founded in 1995, initially focused on digital watermarking technology. It has evolved to provide comprehensive solutions for product authentication, package digitization, and supply chain visibility.
Core Business Areas
- Digimarc Platform: Offers a comprehensive platform for identifying and authenticating products, packaging, and other items throughout the supply chain.
- Digimarc Barcode: Provides advanced barcode technology that enhances packaging, reducing waste and improving efficiency. Works with existing POS and scanning infrastructure.
- Guardian Platform: Enables detection of counterfeit products, product diversion and detection of ecommerce fraud. Helps protect customers and brands.
Leadership and Structure
Riley McCormack serves as CEO. The company operates with a functional organizational structure focusing on engineering, sales, and marketing.
Top Products and Market Share
Key Offerings
- Digimarc Barcode: Advanced barcode technology used in packaging and retail environments. Market share is estimated to be growing, but specific figures are not publicly available. Competitors include GS1, Scandit, and Blue Bite.
- Digimarc Platform: Comprehensive platform for digital watermarking, product authentication and protection, and data management. Market share is not precisely quantified, but the platform serves various industries. Competitors include OpSec Security, Authentix, and De La Rue.
- Guardian Platform: The Guardian platform for ecommerce, retail and brand protection. Competitors include Appdetex, Yellow Brand Protection, and Red Points.
Market Dynamics
Industry Overview
The industry involves technologies related to product authentication, anti-counterfeiting, supply chain visibility, and package digitization. The industry is driven by increasing concerns about product safety, traceability, and brand protection.
Positioning
Digimarc is positioned as a provider of advanced digital identification and authentication solutions, offering enhanced barcodes and a comprehensive platform for brand protection and supply chain management.
Total Addressable Market (TAM)
The total addressable market is estimated to be in the billions of dollars, encompassing industries like food, consumer goods, pharmaceuticals, and apparel. Digimarc is positioned to capture a significant share by providing comprehensive solutions.
Upturn SWOT Analysis
Strengths
- Advanced technology and intellectual property
- Comprehensive platform offering
- Strong partnerships and integrations
- Experienced management team
Weaknesses
- Limited market awareness
- Reliance on key customers
- Relatively small size compared to competitors
- Lack of Profitability
Opportunities
- Expanding applications in packaging and retail
- Growing demand for product authentication and traceability
- Partnerships with major retailers and brands
- Increasing adoption of digital watermarking
Threats
- Emergence of competing technologies
- Economic downturn affecting retail spending
- Changes in regulations affecting labeling and traceability
- Counterfeiting of Digimarc's technology
Competitors and Market Share
Key Competitors
- OPK
- OTLY
- ADSK
Competitive Landscape
Digimarc has a competitive advantage in its advanced technology and comprehensive platform. However, competitors have greater financial resources and established market positions.
Major Acquisitions
Attributor
- Year: 2012
- Acquisition Price (USD millions): 12.6
- Strategic Rationale: To enhance its web crawling, attribution and copyright enforcement capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been variable, with significant fluctuations in revenue and profitability.
Future Projections: Analyst estimates project potential revenue growth as the adoption of digital watermarking and barcode technologies increases.
Recent Initiatives: Recent strategic initiatives include partnerships with major retailers and brands, as well as investments in research and development.
Summary
Digimarc is a technology company with advanced solutions for product authentication and supply chain visibility. It benefits from its innovative technology, but needs to improve market awareness and achieve consistent profitability. Partnerships and adoption by retailers and brands are vital for its future growth. The company faces challenges from larger, established competitors and evolving market demands.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Company Investor Relations
- Market Research Reports
- Analyst Estimates
Disclaimers:
This analysis is based on available data and is subject to change. It should not be considered financial advice. Market share figures are estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Digimarc Corporation
Exchange NASDAQ | Headquaters Beaverton, OR, United States | ||
IPO Launch date 1999-12-02 | CEO, President & Director Mr. Riley Young McCormack | ||
Sector Technology | Industry Software - Application | Full time employees 215 | Website https://www.digimarc.com |
Full time employees 215 | Website https://www.digimarc.com | ||
Digimarc Corporation, together with its subsidiaries, provides digital watermarking solutions in the United States and internationally. The company offers Digimarc Illuminate software as a service cloud-based platform that provides the tools for the application of advanced digital watermarks and dynamic quick response codes; software that enables various systems and devices to interact with data carriers; and a platform to capture insights about digital interactions and automating activities. It also provides Digimarc Automate, an automated product inspection solution for accuracy and efficiency in production, fulfillment, and distribution facilities; Digimarc Engage, consumer engagement solution activates products and multimedia to create and leverage an interactive communications channel; Digimarc Recycle sortation software; Digimarc Retail Experience for retail checkout systems; and Digimarc Validate supports authentication to help ensure online interactions can be trusted and that real products and digital assets are genuine. The company offers its solutions to retailers, consumer brands, their suppliers and related solution providers, as well as media, entertainment, and other customers; and central banks and other government customers through its sales personnel and business partners. Digimarc Corporation was incorporated in 2008 and is based in Beaverton, Oregon.
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