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Upturn AI SWOT - About
DMRC 
Digimarc Corporation (DMRC)
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Upturn Advisory Summary
09/16/2025: DMRC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $20
1 Year Target Price $20
| 0 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -4.7% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 215.95M USD | Price to earnings Ratio - | 1Y Target Price 20 |
Price to earnings Ratio - | 1Y Target Price 20 | ||
Volume (30-day avg) 2 | Beta 1.43 | 52 Weeks Range 7.76 - 48.32 | Updated Date 09/15/2025 |
52 Weeks Range 7.76 - 48.32 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.94 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -110.92% | Operating Margin (TTM) -105.19% |
Management Effectiveness
Return on Assets (TTM) -30.15% | Return on Equity (TTM) -63.65% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 205525524 | Price to Sales(TTM) 6.09 |
Enterprise Value 205525524 | Price to Sales(TTM) 6.09 | ||
Enterprise Value to Revenue 5.45 | Enterprise Value to EBITDA -11.51 | Shares Outstanding 21681400 | Shares Floating 13676822 |
Shares Outstanding 21681400 | Shares Floating 13676822 | ||
Percent Insiders 29.49 | Percent Institutions 63.69 |
Upturn AI SWOT
Digimarc Corporation
Company Overview
History and Background
Digimarc Corporation (founded in 1995) pioneers digital watermarking technology, initially focusing on counterfeit prevention and evolving to product authentication, supply chain visibility, and brand protection. It transitioned from general digital watermarking to focus on specific applications like retail packaging.
Core Business Areas
- Digimarc Platform: The core technology platform providing identification and authentication solutions by embedding imperceptible digital watermarks into packaging, media, and other materials. This platform enables product authentication, supply chain tracking, and improved efficiency for retail operations.
Leadership and Structure
Riley McCormack serves as the CEO. The company has a typical corporate structure with departments like technology, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Digimarc Barcode for Packaging: Embedded watermark in product packaging to improve scanning efficiency at checkout, reduce shrinkage, and improve product information accuracy. Market share data is not explicitly public, but Digimarc claims to work with a significant portion of major retailers and brands. Competitors include traditional barcodes and QR codes, as well as other watermarking technologies, although they are minimal.
- Digimarc Discover: A mobile app and development platform that uses the Digimarc Barcode to instantly identify and provide access to product information. No specific market share data is available.
Market Dynamics
Industry Overview
The industry involves product authentication, supply chain visibility, and brand protection solutions. It's driven by increasing consumer awareness, the rise of e-commerce fraud, and the need for supply chain efficiency.
Positioning
Digimarc positions itself as a leader in digital watermarking for improved retail efficiency and brand protection, particularly in packaging. Its competitive advantage lies in the imperceptibility and robustness of its watermark technology.
Total Addressable Market (TAM)
The TAM is estimated in the billions of dollars, encompassing the entire retail, brand protection, and supply chain management sectors. Digimarc's addressable market is within product packaging and authentication.
Upturn SWOT Analysis
Strengths
- Proprietary watermarking technology
- Strong patent portfolio
- Established relationships with major retailers and brands
- Early mover advantage in packaging watermarking
Weaknesses
- Limited brand awareness among consumers
- Reliance on specific industry adoption (retail and packaging)
- Relatively small company size compared to competitors in broader technology sectors
- Historically inconsistent profitability
Opportunities
- Expansion into new industries (e.g., pharmaceuticals, automotive)
- Increased adoption of anti-counterfeiting measures
- Growing demand for supply chain transparency
- Integration with IoT devices
Threats
- Emergence of competing watermarking technologies
- Resistance from retailers to adopt new packaging standards
- Economic downturn impacting consumer spending
- Counterfeiting techniques becoming more sophisticated
Competitors and Market Share
Key Competitors
- ORCL
- ADBE
- MSFT
Competitive Landscape
Digimarc offers more robust packaging authentification, while larger competitors offer a wide variety of enterprise software and AI solutions.
Growth Trajectory and Initiatives
Historical Growth: Digimarc has experienced fluctuating growth depending on the adoption rate of its technology.
Future Projections: Future growth is tied to the increased adoption of Digimarc Barcode in retail and packaging. Analyst estimates vary.
Recent Initiatives: Focusing on partnerships with packaging manufacturers, retail technology providers, and brands.
Summary
Digimarc's strength is its proprietary watermarking technology, but it faces challenges in market adoption and brand awareness. The company's future success hinges on expanding its presence in the retail and packaging industries and navigating competition. Though it is currently small, Digimarc holds a few key relationships with some major brands. However, it needs to secure more relationships and become more competitive against Oracle and other major players in its space.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Press Releases
- Analyst Reports
- Third Party market research
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and publicly available information and may not be precise. Financial data might be outdated since it requires live feed to get the data
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Digimarc Corporation
Exchange NASDAQ | Headquaters Beaverton, OR, United States | ||
IPO Launch date 1999-12-02 | CEO, President & Director Mr. Riley Young McCormack | ||
Sector Technology | Industry Software - Application | Full time employees 215 | Website https://www.digimarc.com |
Full time employees 215 | Website https://www.digimarc.com | ||
Digimarc Corporation, together with its subsidiaries, provides digital watermarking solutions in the United States and internationally. The company offers Digimarc Illuminate software as a service cloud-based platform that provides the tools for the application of advanced digital watermarks and dynamic quick response codes; software that enables various systems and devices to interact with data carriers; and a platform to capture insights about digital interactions and automating activities. It also provides Digimarc Automate, an automated product inspection solution for accuracy and efficiency in production, fulfillment, and distribution facilities; Digimarc Engage, consumer engagement solution activates products and multimedia to create and leverage an interactive communications channel; Digimarc Recycle sortation software; Digimarc Retail Experience for retail checkout systems; and Digimarc Validate supports authentication to help ensure online interactions can be trusted and that real products and digital assets are genuine. The company offers its solutions to retailers, consumer brands, their suppliers and related solution providers, as well as media, entertainment, and other customers; and central banks and other government customers through its sales personnel and business partners. Digimarc Corporation was incorporated in 2008 and is based in Beaverton, Oregon.
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