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Upturn AI SWOT - About
DUOL 
Duolingo Inc (DUOL)
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Upturn Advisory Summary
09/12/2025: DUOL (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $456.74
1 Year Target Price $456.74
| 6 | Strong Buy |
| 8 | Buy |
| 9 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 16.11% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 14.11B USD | Price to earnings Ratio 126.71 | 1Y Target Price 456.74 |
Price to earnings Ratio 126.71 | 1Y Target Price 456.74 | ||
Volume (30-day avg) 23 | Beta 0.85 | 52 Weeks Range 227.65 - 544.93 | Updated Date 09/14/2025 |
52 Weeks Range 227.65 - 544.93 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.43 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 13.24% | Operating Margin (TTM) 13.5% |
Management Effectiveness
Return on Assets (TTM) 4.01% | Return on Equity (TTM) 13.44% |
Valuation
Trailing PE 126.71 | Forward PE 68.49 | Enterprise Value 13104983383 | Price to Sales(TTM) 15.94 |
Enterprise Value 13104983383 | Price to Sales(TTM) 15.94 | ||
Enterprise Value to Revenue 14.81 | Enterprise Value to EBITDA 133.75 | Shares Outstanding 39694500 | Shares Floating 39364684 |
Shares Outstanding 39694500 | Shares Floating 39364684 | ||
Percent Insiders 0.78 | Percent Institutions 101.66 |
Upturn AI SWOT
Duolingo Inc
Company Overview
History and Background
Duolingo Inc. was founded in 2011 by Luis von Ahn and Severin Hacker and launched in 2012. Initially focused on language learning through crowdsourced translation, it evolved into a leading mobile-first education platform. Duolingo went public in 2021.
Core Business Areas
- Language Learning: Offers free and subscription-based language courses through its app and website. The core offering focuses on interactive lessons covering reading, writing, listening, and speaking skills.
- Duolingo English Test: Provides a standardized English proficiency test used by universities and institutions for admissions purposes.
- Duolingo ABC: Offers a free app to teach children literacy skills.
Leadership and Structure
Luis von Ahn is the CEO and co-founder. The company has a typical corporate structure with departments focused on engineering, product, marketing, and finance.
Top Products and Market Share
Key Offerings
- Language Learning App: Duolingo's flagship app offers courses in over 40 languages. It has over 500 million downloads and boasts tens of millions of monthly active users. The freemium model drives user acquisition and engagement. Competitors include Babbel (BBEL.DE), Rosetta Stone, and Memrise. Precise market share figures are difficult to obtain as the learning app market is not neatly delineated, but Duolingo is estimated to be a market leader.
- Duolingo English Test: A standardized English proficiency test competing with TOEFL and IELTS. It is accepted by numerous universities. While market share data is not publicly available, Duolingo aims to provide a cheaper and more accessible alternative to established tests. Competitors are ETS (TOEFL), British Council (IELTS).
Market Dynamics
Industry Overview
The language learning market is growing, driven by globalization, increased international travel and migration, and the increasing importance of multilingualism. The market is highly fragmented, consisting of both traditional methods and digital platforms.
Positioning
Duolingo is positioned as an accessible, affordable, and gamified language learning solution, primarily targeting casual learners and those seeking supplementary education. Its competitive advantage lies in its freemium model, large user base, and brand recognition.
Total Addressable Market (TAM)
The global language learning market is expected to reach hundreds of billions of dollars. Duolingo is capturing an increasing share by offering a free and easily accessible platform to target a broad user base, then upselling them to premium subscriptions.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Large user base
- Gamified learning experience
- Freemium business model
- Mobile-first approach
- Effective marketing strategy
Weaknesses
- Limited depth of language proficiency achieved by users
- Reliance on freemium model
- High user acquisition costs
- Risk of churn from free users
- Limited content offering compared to established players.
Opportunities
- Expansion into new languages and subject areas
- Partnerships with educational institutions and corporations
- Development of advanced learning features
- Increased monetization through advertising and subscriptions
- Growth in developing markets.
Threats
- Increased competition from other language learning platforms
- Changes in user preferences
- Economic downturn affecting discretionary spending
- Data privacy concerns
- Ineffective AI leading to churn
Competitors and Market Share
Key Competitors
- BABEL (BBEL.DE)
- PRIVATE (Rosetta Stone)
- PRIVATE (Memrise)
Competitive Landscape
Duolingo competes on price and accessibility, while Babbel and Rosetta Stone are more premium-focused. Memrise uses user-generated content. Duolingo's freemium model and gamification give it an edge in attracting casual learners.
Growth Trajectory and Initiatives
Historical Growth: Growth has been strong, driven by user acquisition and subscription revenue.
Future Projections: Analyst projections suggest continued revenue growth as Duolingo expands its offerings and user base.
Recent Initiatives: Expansion of language courses, introduction of new learning features (e.g., Duolingo Max), and partnerships with educational institutions.
Summary
Duolingo is a strong company with significant growth potential in the language learning market. Its freemium model and gamified approach have proven successful in attracting a large user base. However, it faces competition and needs to ensure that its learning platform provides genuine language proficiency. Successfully monetizing the free user base will be critical to its future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share figures are estimates and may vary. Financial data should be verified with official sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Duolingo Inc
Exchange NASDAQ | Headquaters Pittsburgh, PA, United States | ||
IPO Launch date 2021-07-28 | Co-Founder, Chairman of the Board, President & CEO Dr. Luis Alfonso von Ahn Arellano Ph.D. | ||
Sector Technology | Industry Software - Application | Full time employees 830 | Website https://www.duolingo.com |
Full time employees 830 | Website https://www.duolingo.com | ||
Duolingo, Inc. operates as a mobile learning platform in the United States, the United Kingdom, and internationally. The company offers courses in 40 different languages, including Spanish, English, French, German, Italian, Portuguese, Japanese, and Chinese through its Duolingo app. It also provides a digital English language proficiency assessment exam. The company was incorporated in 2011 and is headquartered in Pittsburgh, Pennsylvania.
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