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Duolingo Inc (DUOL)

Upturn stock ratingUpturn stock rating
$307.91
Last Close (24-hour delay)
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PASS
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  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Upturn Advisory Summary

09/12/2025: DUOL (3-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

23 Analysts rated it

Well-followed company, solid analyst reports, reliable data for confident investing.

1 Year Target Price $456.74

1 Year Target Price $456.74

Analysts Price Target For last 52 week
$456.74 Target price
52w Low $227.65
Current$307.91
52w High $544.93

Analysis of Past Performance

Type Stock
Historic Profit 16.11%
Avg. Invested days 37
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 09/12/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 14.11B USD
Price to earnings Ratio 126.71
1Y Target Price 456.74
Price to earnings Ratio 126.71
1Y Target Price 456.74
Volume (30-day avg) 23
Beta 0.85
52 Weeks Range 227.65 - 544.93
Updated Date 09/14/2025
52 Weeks Range 227.65 - 544.93
Updated Date 09/14/2025
Dividends yield (FY) -
Basic EPS (TTM) 2.43

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 13.24%
Operating Margin (TTM) 13.5%

Management Effectiveness

Return on Assets (TTM) 4.01%
Return on Equity (TTM) 13.44%

Valuation

Trailing PE 126.71
Forward PE 68.49
Enterprise Value 13104983383
Price to Sales(TTM) 15.94
Enterprise Value 13104983383
Price to Sales(TTM) 15.94
Enterprise Value to Revenue 14.81
Enterprise Value to EBITDA 133.75
Shares Outstanding 39694500
Shares Floating 39364684
Shares Outstanding 39694500
Shares Floating 39364684
Percent Insiders 0.78
Percent Institutions 101.66

ai summary icon Upturn AI SWOT

Duolingo Inc

stock logo

Company Overview

overview logo History and Background

Duolingo Inc. was founded in 2011 by Luis von Ahn and Severin Hacker and launched in 2012. Initially focused on language learning through crowdsourced translation, it evolved into a leading mobile-first education platform. Duolingo went public in 2021.

business area logo Core Business Areas

  • Language Learning: Offers free and subscription-based language courses through its app and website. The core offering focuses on interactive lessons covering reading, writing, listening, and speaking skills.
  • Duolingo English Test: Provides a standardized English proficiency test used by universities and institutions for admissions purposes.
  • Duolingo ABC: Offers a free app to teach children literacy skills.

leadership logo Leadership and Structure

Luis von Ahn is the CEO and co-founder. The company has a typical corporate structure with departments focused on engineering, product, marketing, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Language Learning App: Duolingo's flagship app offers courses in over 40 languages. It has over 500 million downloads and boasts tens of millions of monthly active users. The freemium model drives user acquisition and engagement. Competitors include Babbel (BBEL.DE), Rosetta Stone, and Memrise. Precise market share figures are difficult to obtain as the learning app market is not neatly delineated, but Duolingo is estimated to be a market leader.
  • Duolingo English Test: A standardized English proficiency test competing with TOEFL and IELTS. It is accepted by numerous universities. While market share data is not publicly available, Duolingo aims to provide a cheaper and more accessible alternative to established tests. Competitors are ETS (TOEFL), British Council (IELTS).

Market Dynamics

industry overview logo Industry Overview

The language learning market is growing, driven by globalization, increased international travel and migration, and the increasing importance of multilingualism. The market is highly fragmented, consisting of both traditional methods and digital platforms.

Positioning

Duolingo is positioned as an accessible, affordable, and gamified language learning solution, primarily targeting casual learners and those seeking supplementary education. Its competitive advantage lies in its freemium model, large user base, and brand recognition.

Total Addressable Market (TAM)

The global language learning market is expected to reach hundreds of billions of dollars. Duolingo is capturing an increasing share by offering a free and easily accessible platform to target a broad user base, then upselling them to premium subscriptions.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Large user base
  • Gamified learning experience
  • Freemium business model
  • Mobile-first approach
  • Effective marketing strategy

Weaknesses

  • Limited depth of language proficiency achieved by users
  • Reliance on freemium model
  • High user acquisition costs
  • Risk of churn from free users
  • Limited content offering compared to established players.

Opportunities

  • Expansion into new languages and subject areas
  • Partnerships with educational institutions and corporations
  • Development of advanced learning features
  • Increased monetization through advertising and subscriptions
  • Growth in developing markets.

Threats

  • Increased competition from other language learning platforms
  • Changes in user preferences
  • Economic downturn affecting discretionary spending
  • Data privacy concerns
  • Ineffective AI leading to churn

Competitors and Market Share

competitor logo Key Competitors

  • BABEL (BBEL.DE)
  • PRIVATE (Rosetta Stone)
  • PRIVATE (Memrise)

Competitive Landscape

Duolingo competes on price and accessibility, while Babbel and Rosetta Stone are more premium-focused. Memrise uses user-generated content. Duolingo's freemium model and gamification give it an edge in attracting casual learners.

Growth Trajectory and Initiatives

Historical Growth: Growth has been strong, driven by user acquisition and subscription revenue.

Future Projections: Analyst projections suggest continued revenue growth as Duolingo expands its offerings and user base.

Recent Initiatives: Expansion of language courses, introduction of new learning features (e.g., Duolingo Max), and partnerships with educational institutions.

Summary

Duolingo is a strong company with significant growth potential in the language learning market. Its freemium model and gamified approach have proven successful in attracting a large user base. However, it faces competition and needs to ensure that its learning platform provides genuine language proficiency. Successfully monetizing the free user base will be critical to its future success.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • SEC Filings
  • Market Research Reports
  • Analyst Reports

Disclaimers:

The information provided is for informational purposes only and does not constitute financial advice. Market share figures are estimates and may vary. Financial data should be verified with official sources.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Duolingo Inc

Exchange NASDAQ
Headquaters Pittsburgh, PA, United States
IPO Launch date 2021-07-28
Co-Founder, Chairman of the Board, President & CEO Dr. Luis Alfonso von Ahn Arellano Ph.D.
Sector Technology
Industry Software - Application
Full time employees 830
Full time employees 830

Duolingo, Inc. operates as a mobile learning platform in the United States, the United Kingdom, and internationally. The company offers courses in 40 different languages, including Spanish, English, French, German, Italian, Portuguese, Japanese, and Chinese through its Duolingo app. It also provides a digital English language proficiency assessment exam. The company was incorporated in 2011 and is headquartered in Pittsburgh, Pennsylvania.