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Duolingo Inc(DUOL)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Advisory Performance History (Simulated)
Upturn Advisory & Investor View for DUOL
09/18/2026: DUOL (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Duolingo Inc is a prominent EdTech company best known for its mobile application that uses gamification to teach languages. Its core strengths include high user engagement, a scalable software model, and a growing repository of proprietary data used to improve its AI learning paths. The investment story centers on the company's ability to convert its vast, free user base into premium subscribers while expanding into new educational subjects like math and music. Primary risks include heavy reliance on mobile app platforms, competition from evolving AI technologies, and a high valuation that requires consistent growth. This stock is generally suited for growth-oriented investors who can tolerate volatility.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company is a high-growth, scalable platform expanding its market share in the global education technology sector. |
| Momentum investor | Strong fit while signal remains positive | Strong user engagement metrics and product expansion frequently drive positive sentiment and price momentum. |
| Value investor | Weak fit | Duolingo often trades at a high valuation multiple consistent with growth stocks, which rarely satisfies traditional value criteria. |
| Dividend investor | Weak fit | The company does not pay dividends and focuses all capital on reinvestment for future growth. |
| Low-risk investor | Weak fit | As a growth stock, Duolingo exhibits higher price volatility and exposure to emerging tech-sector risks. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | High growth expectations often lead to sharp price swings based on quarterly user metric releases. |
| Valuation risk | Medium / high | The stock's premium valuation requires consistent execution to maintain its market price. |
| Competition risk (AI competition) | Medium / high | The rise of general-purpose AI models poses a risk to the differentiation of Duolingo's proprietary learning paths. |
| Business quality | Strong | The company possesses high operating leverage and a sticky user base, signaling strong underlying franchise quality. |
| Dividend income | Low / none | Investors should not expect income from dividends, as the company retains all cash for growth. |
| Execution risk | Medium | The company must successfully transition users to paid subscriptions while maintaining a high quality of service. |
Price Behavior

Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.

Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit 28.03% | Avg. Invested days 40 | Today’s Advisory WEAK BUY |
Upturn Advisory Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals 
Financial Health Rating 
Growth Momentum Score 
Ownership 
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue) 
Economic Dimensions
Quantitative Style Profile 
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.85B USD | Price to earnings Ratio 17.51 | 1Y Target Price 134.29 |
Price to earnings Ratio 17.51 | 1Y Target Price 134.29 | ||
Volume (30-day avg) 1.2M shares | Beta 0.89 | 52 Weeks Range 87.89 - 353.00 | Updated Date 09/18/2026 |
52 Weeks Range 87.89 - 353.00 | Updated Date 09/18/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 8.4 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Subscription Services | Super Duolingo and Duolingo Max recurring memberships. | This is the primary engine for recurring revenue and long-term profit margins. |
| Advertising | In-app ads shown to free users. | Provides a supplemental revenue stream that leverages the massive, non-paying user base. |
| Duolingo English Test | Fees paid by students for academic certification. | Acts as a distinct, high-margin revenue stream targeting the professional and academic market. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 17.51 | Forward PE 19.23 | Enterprise Value 5.70B | Price to Sales(TTM) 5.99 |
Enterprise Value 5.70B | Price to Sales(TTM) 5.99 | ||
Enterprise Value to Revenue 4.98 | Enterprise Value to EBITDA 33 | Shares Outstanding 40.24M | Shares Floating 39.96M |
Shares Outstanding 40.24M | Shares Floating 39.96M | ||
Percent Insiders 1.5 | Percent Institutions 99.84 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Duolingo Inc
Exchange NASDAQ | Headquarters Pittsburgh, PA, United States | ||
IPO Launch date 2021-07-28 | Co-Founder, Chairman of the Board, President & CEO Dr. Luis Alfonso von Ahn Arellano Ph.D. | ||
Sector Technology | Industry Software - Application | Full time employees 900 | Website https://www.duolingo.com |
Full time employees 900 | Website https://www.duolingo.com | ||
Duolingo, Inc. operates as a mobile learning platform in the United States, the United Kingdom, and internationally. The company offers 250 language courses, including Spanish, English, French, German, Italian, Portuguese, Japanese, and Chinese through its Duolingo app. It also provides a digital English language proficiency assessment exam. The company was incorporated in 2011 and is headquartered in Pittsburgh, Pennsylvania.

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