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Upturn AI SWOT - About
The Dixie Group Inc (DXYN)
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Upturn Advisory Summary
09/15/2025: DXYN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -28.35% | Avg. Invested days 22 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 7.31M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) - | Beta 2.52 | 52 Weeks Range 0.38 - 1.05 | Updated Date 06/29/2025 |
52 Weeks Range 0.38 - 1.05 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.78 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.64% | Operating Margin (TTM) 0.22% |
Management Effectiveness
Return on Assets (TTM) -1.26% | Return on Equity (TTM) -54.81% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 112392370 | Price to Sales(TTM) 0.03 |
Enterprise Value 112392370 | Price to Sales(TTM) 0.03 | ||
Enterprise Value to Revenue 0.43 | Enterprise Value to EBITDA 86.32 | Shares Outstanding 13944700 | Shares Floating 9954698 |
Shares Outstanding 13944700 | Shares Floating 9954698 | ||
Percent Insiders 19.79 | Percent Institutions - |
Upturn AI SWOT
The Dixie Group Inc
Company Overview
History and Background
The Dixie Group, Inc. was founded in 1930 as Dixie Mercerizing Company. It has evolved from a yarn manufacturer into a leading marketing and manufacturing company of floorcovering products, focusing on high-end residential and commercial markets.
Core Business Areas
- Residential Flooring: Manufactures and markets residential carpets and rugs under various brands, targeting different consumer segments. Products include broadloom carpet, rugs, and hard surface flooring.
- Commercial Flooring: Focuses on providing carpet and hard surface solutions for commercial spaces, including offices, hospitality, and healthcare facilities. Brands include Dixie Commercial and AtlasMasland.
Leadership and Structure
Daniel K. Frierson serves as the Chairman and CEO. The company is structured with separate divisions for residential and commercial flooring, each with its own management team.
Top Products and Market Share
Key Offerings
- Stainmaster PetProtect Carpet: A durable and stain-resistant carpet targeting pet owners. Competitors include Mohawk and Shaw. Dixie does not explicitly report market share for this product.
- Masland Carpets & Rugs: High-end residential carpets and rugs. Competitors include Stanton Carpet and Karastan. Dixie does not explicitly report market share for this product.
- AtlasMasland Commercial Carpets: Commercial carpet solutions for various industries. Competitors include Interface and Milliken. Dixie does not explicitly report market share for this product.
Market Dynamics
Industry Overview
The flooring industry is competitive and influenced by housing market trends, consumer spending, and construction activity. It's characterized by a mix of large and small players, with increasing demand for sustainable and innovative products.
Positioning
The Dixie Group positions itself as a premium flooring provider, focusing on design, quality, and service. Its competitive advantages include strong brand recognition in the high-end market and a diverse product portfolio.
Total Addressable Market (TAM)
The total addressable market for flooring in the US is estimated to be in the tens of billions of dollars annually. The Dixie Group's high-end focus allows it to capture a portion of this market, although it is not a dominant player in terms of overall market share.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the high-end residential market
- Diverse product portfolio
- Focus on design and innovation
- Established distribution network
Weaknesses
- Smaller scale compared to major competitors
- Dependence on economic cycles
- Higher price point may limit market reach
- Limited international presence
Opportunities
- Expanding into new geographic markets
- Developing sustainable and eco-friendly products
- Acquiring smaller competitors
- Increasing online sales and marketing efforts
Threats
- Intense competition from larger players
- Fluctuations in raw material prices
- Changes in consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- MHK
- SHA
Competitive Landscape
The Dixie Group faces intense competition from larger, more diversified flooring companies. Its advantages lie in its brand reputation and focus on the high-end market, while its disadvantages include its smaller scale and limited financial resources.
Major Acquisitions
Fabrica International
- Year: 1998
- Acquisition Price (USD millions): 100
- Strategic Rationale: Expanded Dixie Group's presence in the high-end residential carpet market.
Growth Trajectory and Initiatives
Historical Growth: Historically, The Dixie Group has experienced periods of growth and contraction, influenced by economic cycles and strategic initiatives.
Future Projections: Future projections are not readily available due to the delisting of the stock.
Recent Initiatives: Recent initiatives have focused on cost reduction, product innovation, and strengthening relationships with key customers.
Summary
The Dixie Group, known for its premium flooring, has faced challenges in a competitive market. While its strong brand and focus on design are strengths, smaller scale and economic sensitivity pose risks. To thrive, Dixie needs innovation, cost efficiency, and expansion opportunities while navigating industry pressures.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, industry reports, news articles, press releases
Disclaimers:
This analysis is based on publicly available information and analyst estimates. Financial data may be outdated or incomplete due to the company's delisting. The AI-based rating is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About The Dixie Group Inc
Exchange NASDAQ | Headquaters Dalton, GA, United States | ||
IPO Launch date 1990-03-26 | Chairman & CEO Mr. Daniel K. Frierson | ||
Sector Consumer Cyclical | Industry Textile Manufacturing | Full time employees 951 | Website https://www.thedixiegroup.com |
Full time employees 951 | Website https://www.thedixiegroup.com | ||
The Dixie Group, Inc. manufactures, markets, and sells floorcovering products to residential customers in North America and internationally. The company offers residential carpets, custom rugs, and engineered wood products under the Fabrica brand for interior decorators and designers, selected retailers and furniture stores, luxury home builders, and manufacturers of luxury motor coaches and yachts; and specialty carpets and rugs for the high-end residential marketplace, as well as luxury vinyl flooring products and broadloom carpet products under the Masland Residential brand name through the interior design community and specialty floorcovering retailers. It provides residential tufted broadloom carpets and rugs to selected retailers and home centers under the DH floors and private label brands, as well as luxury vinyl flooring products to the marketplace it serves. The company was founded in 1920 and is based in Dalton, Georgia.
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