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Upturn AI SWOT - About
The Dixie Group Inc (DXYN)
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Upturn Advisory Summary
10/22/2025: DXYN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -22.84% | Avg. Invested days 27 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/22/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 7.31M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) - | Beta 2.52 | 52 Weeks Range 0.38 - 1.05 | Updated Date 06/29/2025 |
52 Weeks Range 0.38 - 1.05 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.78 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.64% | Operating Margin (TTM) 0.22% |
Management Effectiveness
Return on Assets (TTM) -1.26% | Return on Equity (TTM) -54.81% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 112392370 | Price to Sales(TTM) 0.03 |
Enterprise Value 112392370 | Price to Sales(TTM) 0.03 | ||
Enterprise Value to Revenue 0.43 | Enterprise Value to EBITDA 86.32 | Shares Outstanding 13944700 | Shares Floating 9954698 |
Shares Outstanding 13944700 | Shares Floating 9954698 | ||
Percent Insiders 19.79 | Percent Institutions - |
Upturn AI SWOT
The Dixie Group Inc
Company Overview
History and Background
The Dixie Group, Inc. was founded in 1930 as Dixie Mercerizing Company. It evolved into a major flooring manufacturer, primarily focusing on carpets and rugs. Over the years, it expanded its product offerings and brands through acquisitions and internal growth, navigating changing market dynamics in the flooring industry.
Core Business Areas
- Residential Carpets: Designs, manufactures, and markets residential carpets, focusing on style, performance, and design. Offers a broad range of products from entry-level to premium carpets.
- Commercial Carpets: Provides commercial carpets for various sectors, including office spaces, hospitality, and healthcare. Offers a range of carpet tiles and broadloom carpets designed for high-traffic environments.
- Hard Surface Flooring: Offers hard surface flooring options like luxury vinyl plank (LVP), wood, and other types of hard flooring products. This segment has been growing as demand for hard surface flooring increases.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives responsible for different functional areas like sales, marketing, operations, and finance. The organizational structure is hierarchical, with different business units reporting to the executive leadership team.
Top Products and Market Share
Key Offerings
- Fabrica Fine Carpets & Rugs: High-end residential carpets and rugs known for their distinctive styles and textures. Market share is relatively small but significant in the luxury segment. Competitors: Stanton Carpet, Masland Carpets.
- Masland Contract: Commercial carpets tailored for specific applications and environments. Market share varies by region. Competitors: Interface, Shaw Contract.
- Dixie Home: Residential broadloom carpets designed for general consumer use. Market Share is moderate and is available through large retailers. Competitors: Mohawk, Shaw Industries.
Market Dynamics
Industry Overview
The flooring industry is influenced by factors such as housing market trends, construction activity, consumer spending, and raw material prices. There's a growing demand for hard surface flooring and sustainable products.
Positioning
The Dixie Group focuses on higher-end products and design-driven offerings. It positions itself as a premium brand with a strong emphasis on style and quality.
Total Addressable Market (TAM)
The US flooring market is estimated to be worth approximately $30 billion. The Dixie Group is positioned in the mid to high-end segments of the market, which represents a significant portion of the TAM, but competition is strong.
Upturn SWOT Analysis
Strengths
- Strong brand reputation in the high-end market
- Focus on design and innovation
- Diversified product portfolio across carpet and hard surfaces
- Established distribution network
Weaknesses
- Vulnerability to economic cycles
- Higher price points compared to mass-market competitors
- Dependence on the housing market
- Smaller scale compared to industry giants.
Opportunities
- Expanding into new geographic markets
- Developing sustainable and eco-friendly products
- Growing hard surface flooring offerings
- Strategic acquisitions to expand product lines.
Threats
- Intense competition from larger players
- Fluctuations in raw material costs
- Changes in consumer preferences
- Economic downturns affecting housing and construction.
Competitors and Market Share
Key Competitors
- MHK
- SHA
- TILE
Competitive Landscape
DXYN operates in a highly competitive market dominated by larger players like Mohawk and Shaw. DXYN focuses on higher-end segments, differentiating itself through design and quality. Larger competitors have advantages in scale and distribution.
Growth Trajectory and Initiatives
Historical Growth: Historical growth depends on analyzing revenue and profitability trends over the past years.
Future Projections: Future projections require analyst reports and forecasts. Analyst consensus can provide insights into expected growth rates.
Recent Initiatives: Recent initiatives would need to be sourced from company press releases, investor presentations, and annual reports. Examples would be new product launches or acquisitions.
Summary
The Dixie Group, Inc. operates in a competitive flooring market with a focus on higher-end design. While it has a strong brand reputation, it faces challenges from larger competitors and economic cycles. Recent strategic initiatives and adapting to consumer preferences are important for future growth. Financial performance is subject to external pressures such as fluctuating raw material costs and the housing market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- Industry reports
- Financial news sources
- Analyst reports (where available)
Disclaimers:
This analysis is based on available information and general industry knowledge and does not constitute financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About The Dixie Group Inc
Exchange NASDAQ | Headquaters Dalton, GA, United States | ||
IPO Launch date 1990-03-26 | Chairman & CEO Mr. Daniel K. Frierson | ||
Sector Consumer Cyclical | Industry Textile Manufacturing | Full time employees 951 | Website https://www.thedixiegroup.com |
Full time employees 951 | Website https://www.thedixiegroup.com | ||
The Dixie Group, Inc. manufactures, markets, and sells floorcovering products to residential customers in North America and internationally. The company offers residential carpets, custom rugs, and engineered wood products under the Fabrica brand for interior decorators and designers, selected retailers and furniture stores, luxury home builders, and manufacturers of luxury motor coaches and yachts; and specialty carpets and rugs for the high-end residential marketplace, as well as luxury vinyl flooring products and broadloom carpet products under the Masland Residential brand name through the interior design community and specialty floorcovering retailers. It provides residential tufted broadloom carpets and rugs to selected retailers and home centers under the DH floors and private label brands, as well as luxury vinyl flooring products to the marketplace it serves. The company was founded in 1920 and is based in Dalton, Georgia.
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