Eventbrite Inc Class A (EB)

History and Background

Eventbrite, Inc. was founded in 2006 by Julia and Kevin Hartz and Renaud Visage. It is a global self-service ticketing and event technology platform used by event creators of all sizes.

Core Business Areas

• Ticketing and Registration: Offers tools for event organizers to sell tickets, manage registration, and promote their events.
• Event Marketing: Provides marketing solutions to help event organizers reach a wider audience.
• On-site Operations: Includes features for managing events on-site, such as check-in and attendee tracking.

Leadership and Structure

Eventbrite is led by CEO Julia Hartz. The company has a typical corporate structure with departments such as technology, marketing, sales, and finance.

Key Offerings

• Eventbrite Platform: The core ticketing and event management platform. It is estimated that Eventbrite has roughly 2% market share globally. Competitors include Ticketmaster, AXS, and See Tickets.
• Eventbrite Ads: A suite of marketing tools to help event organizers promote their events. Revenue generated from this product is integrated into overall platform revenue. Competitors include Facebook Ads, Google Ads, and other digital marketing platforms.

Industry Overview

The event technology and ticketing industry is competitive and dynamic, driven by technological advancements and changing consumer behavior. The industry is experiencing growth due to increased demand for live events.

Positioning

Eventbrite positions itself as a self-service platform for event creators of all sizes, focusing on ease of use and comprehensive event management tools. Its competitive advantage lies in its broad range of features and global reach.

Total Addressable Market (TAM)

The global events industry is estimated to be worth hundreds of billions of dollars. Eventbrite is positioned to capture a significant share of this market by providing a comprehensive platform for event organizers.

Key Competitors

• LYV
• TIXS
• SEAT

Competitive Landscape

Eventbrite competes with larger players like Live Nation (Ticketmaster) and AXS, as well as smaller regional ticketing platforms. Eventbrite's advantage lies in its self-service platform and focus on smaller events, while its disadvantage is its smaller scale compared to larger competitors.

nvite

• Year: 2017
• Acquisition Price (USD millions): 0
• Strategic Rationale: Strengthened Eventbrite's capabilities in event planning and management.

Ticketfly

• Year: 2017
• Acquisition Price (USD millions): 200
• Strategic Rationale: Expanded Eventbrite's reach into the independent music venue market.

Historical Growth: Eventbrite has experienced fluctuating growth, impacted by events industry trends and its own strategic initiatives.

Future Projections: Analyst estimates suggest continued growth in revenue driven by increased event activity and expansion into new markets.

Recent Initiatives: Recent strategic initiatives include investments in technology, marketing, and partnerships to drive growth.

Eventbrite offers a valuable platform for event organizers, but its profitability remains a concern. The company's strengths lie in its self-service model and comprehensive tools, while weaknesses include competition and reliance on live events. Opportunities for growth exist through expansion and new features, but threats such as economic downturns and competition must be addressed. Eventbrite is a speculative buy at best.

Data Sources:

• Company Filings
• Market Research Reports
• Analyst Estimates
• Third-party data providers

Disclaimers:

This analysis is for informational purposes only and should not be considered investment advice. The information provided is based on available data and may be subject to change. Market share data are estimates and may not be precise.