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Upturn AI SWOT - About
EDUC 
Educational Development Corporation (EDUC)
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Upturn Advisory Summary
08/28/2025: EDUC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -26.46% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 11.67M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) - | Beta 1.02 | 52 Weeks Range 0.92 - 2.49 | Updated Date 06/29/2025 |
52 Weeks Range 0.92 - 2.49 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.63 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.4% | Operating Margin (TTM) -24.46% |
Management Effectiveness
Return on Assets (TTM) -5.03% | Return on Equity (TTM) -12.24% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 43472089 | Price to Sales(TTM) 0.34 |
Enterprise Value 43472089 | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue 1.27 | Enterprise Value to EBITDA 10 | Shares Outstanding 8583200 | Shares Floating 6449417 |
Shares Outstanding 8583200 | Shares Floating 6449417 | ||
Percent Insiders 24.86 | Percent Institutions 23.14 |
Upturn AI SWOT
Educational Development Corporation
Company Overview
History and Background
Educational Development Corporation (EDC) was founded in 1965. It operates as a publisher and distributor of children's books, primarily through its network of independent brand partners.
Core Business Areas
- Direct Sales Division (Usborne Books & More): This segment focuses on direct sales through independent consultants who sell Usborne and Kane Miller books directly to consumers through home parties, book fairs, and online.
- Publishing Division: This segment involves the creation, design, and production of children's books under the Usborne and Kane Miller imprints.
Leadership and Structure
The leadership team consists of Craig White (President and CEO), Heather Chatwell (CFO). The company has a traditional corporate structure with a board of directors overseeing management.
Top Products and Market Share
Key Offerings
- Usborne Books: A wide range of children's books, including activity books, reference books, and fiction. Market share data is difficult to ascertain precisely; estimates place Usborne as a significant player in the children's book direct sales market. Competitors include Scholastic book clubs and other direct selling book companies.
- Kane Miller Books: Children's books sourced from around the world. Market share data is not readily available. Competitors include independent children's book publishers and distributors specializing in translated works.
Market Dynamics
Industry Overview
The children's book market is competitive, with a mix of established publishers, independent presses, and direct sales organizations. E-commerce and digital content are increasingly important factors. Direct sales models are evolving with increased online focus.
Positioning
EDC positions itself as a provider of high-quality, educational, and engaging children's books through a direct sales network. Its competitive advantage lies in its curated selection of books and its network of independent consultants.
Total Addressable Market (TAM)
The global children's book market is estimated to be worth billions of dollars. EDC's positioning within the direct sales niche allows it to capture a segment of this TAM, but its market share is relatively small compared to larger publishing houses. Estimated TAM is around $25 Billion.
Upturn SWOT Analysis
Strengths
- Established brand recognition (Usborne)
- Dedicated network of independent consultants
- Diverse catalog of children's books
- Strong relationships with schools and libraries
Weaknesses
- Reliance on direct sales model which can be vulnerable to economic downturns
- Competition from online retailers and e-books
- Potential challenges in recruiting and retaining consultants
- Fluctuations in print and paper costs
Opportunities
- Expansion into new geographic markets
- Development of digital content and online learning platforms
- Strategic partnerships with educational institutions
- Increase in home schooling and remote learning
Threats
- Economic downturns impacting consumer spending
- Increased competition from other publishers and online retailers
- Changes in consumer preferences towards digital content
- Rising inflation impacting printing costs
Competitors and Market Share
Key Competitors
- SCHL
Competitive Landscape
EDC faces competition from large publishing houses like Scholastic (SCHL), as well as online retailers such as Amazon. EDC's strength lies in its direct sales network, but it needs to adapt to the changing digital landscape.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been modest, with periods of growth and decline.
Future Projections: Analyst estimates suggest modest growth potential in the long term.
Recent Initiatives: Recent initiatives include efforts to enhance the online sales channel and expand the product catalog.
Summary
Educational Development Corporation has a unique direct sales model and an established brand. However, it faces strong competition and is dependent on direct sales and faces fluctuating revenue. The future success depends on adaptation to digital trends and the effectiveness of its direct sales network.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Company Website
- Market Research Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on thorough research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Educational Development Corporation
Exchange NASDAQ | Headquaters Tulsa, OK, United States | ||
IPO Launch date 1993-03-04 | President, CEO & Chairman of the Board Mr. Craig M. White | ||
Sector Communication Services | Industry Publishing | Full time employees 83 | Website https://www.edcpub.com |
Full time employees 83 | Website https://www.edcpub.com | ||
Educational Development Corporation distributes children's books, educational toys and games, and related products in the United States. The company operates in two segments, PaperPie and Publishing. It sells various books, including touchy-feely board books, activity books and flashcards, adventure and search books, art books, sticker books, and foreign language books; learning manipulatives and toys; and internet-linked books comprising science and math titles, and chapter books and novels. The company markets and sells its products to retail accounts, which include book, school supply, toy, and gift stores, as well as museums through commissioned sales representatives, trade and specialty wholesalers, its internal tele-sales group, and a network of independent sales representatives. Educational Development Corporation was incorporated in 1965 and is headquartered in Tulsa, Oklahoma.
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