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Upturn AI SWOT - About
EDUC 
Educational Development Corporation (EDUC)
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Upturn Advisory Summary
09/12/2025: EDUC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -26.46% | Avg. Invested days 37 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 11.67M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) - | Beta 1.02 | 52 Weeks Range 0.92 - 2.49 | Updated Date 06/29/2025 |
52 Weeks Range 0.92 - 2.49 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.63 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.4% | Operating Margin (TTM) -24.46% |
Management Effectiveness
Return on Assets (TTM) -5.03% | Return on Equity (TTM) -12.24% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 43472089 | Price to Sales(TTM) 0.34 |
Enterprise Value 43472089 | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue 1.27 | Enterprise Value to EBITDA 10 | Shares Outstanding 8583200 | Shares Floating 6449417 |
Shares Outstanding 8583200 | Shares Floating 6449417 | ||
Percent Insiders 24.86 | Percent Institutions 23.14 |
Upturn AI SWOT
Educational Development Corporation
Company Overview
History and Background
Educational Development Corporation (EDC) was founded in 1965. It focuses on publishing and distributing children's books through its Home Business division and publishing division.
Core Business Areas
- Home Business Division (Usborne Books & More): This division utilizes a network of independent consultants who sell Usborne and Kane Miller books directly to customers through home parties, book fairs, and online sales.
- Publishing Division: This division focuses on selling books to schools, libraries, bookstores, and other retailers.
Leadership and Structure
Craig White is the CEO and President. The company has a standard corporate structure with a board of directors overseeing management.
Top Products and Market Share
Key Offerings
- Usborne Books: Usborne Books & More offers a wide variety of children's books, including educational books, fiction, and activity books. The company doesn't publicly disclose exact market share for individual products. Competitors include Scholastic, Amazon, and other children's book publishers and retailers.
- Kane Miller Books: Kane Miller Books are international children's books. The company doesn't publicly disclose exact market share for individual products. Competitors include Scholastic, Amazon, and other children's book publishers and retailers.
Market Dynamics
Industry Overview
The children's book market is competitive, with both print and digital offerings. Trends include increased demand for diverse and inclusive content, educational resources, and interactive books.
Positioning
EDC differentiates itself through its direct sales model (Usborne Books & More) and its selection of unique and educational children's books. Their competitive advantage is the consultant network and the direct access to customers.
Total Addressable Market (TAM)
The global children's book market is estimated to be billions of dollars annually. EDC's TAM is the percentage of this market for children books. They are positioned well within this TAM.
Upturn SWOT Analysis
Strengths
- Direct sales model provides a personal touch and strong customer relationships.
- Wide variety of high-quality children's books.
- Established brand recognition within the direct sales channel.
- Experienced leadership team.
Weaknesses
- Reliance on independent consultants can be challenging to manage and motivate.
- Vulnerability to economic downturns affecting consumer spending on discretionary items.
- Limited market share compared to larger publishers.
- Supply chain issues and disruptions to shipping
Opportunities
- Expansion into new geographic markets.
- Increased focus on digital content and online sales.
- Strategic partnerships with schools and libraries.
- Leveraging social media and online marketing to reach new customers.
Threats
- Competition from larger publishers with greater resources.
- Changing consumer preferences and reading habits.
- Economic downturns reducing consumer spending.
- Supply chain issues and increased shipping costs.
Competitors and Market Share
Key Competitors
- SCHL
- AMZN
- Houghton Mifflin Harcourt (private)
Competitive Landscape
EDC is smaller than its main competitors. Their independent consultant distribution channel is their advantage.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends depend on past financial performance.
Future Projections: Future projections would require analyst estimates and forward-looking data.
Recent Initiatives: Recent initiatives include improvements to the consultant onboarding process and expansion of digital offerings.
Summary
Educational Development Corporation is a smaller player in the children's book market, leveraging a direct sales model through independent consultants. While they have a loyal customer base and a diverse product line, they face challenges from larger publishers and changing consumer preferences. Key areas to watch include their ability to adapt to digital trends and manage their consultant network effectively. The company will have to adjust with the current economic downturn. EDC has a history of acquisitions which will further expand the company and offer them to a wider range of customers and increase their revenue.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings, industry reports, market analysis.
Disclaimers:
The analysis is based on publicly available information and estimates. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Educational Development Corporation
Exchange NASDAQ | Headquaters Tulsa, OK, United States | ||
IPO Launch date 1993-03-04 | President, CEO & Chairman of the Board Mr. Craig M. White | ||
Sector Communication Services | Industry Publishing | Full time employees 83 | Website https://www.edcpub.com |
Full time employees 83 | Website https://www.edcpub.com | ||
Educational Development Corporation distributes children's books, educational toys and games, and related products in the United States. The company operates in two segments, PaperPie and Publishing. It sells various books, including touchy-feely board books, activity books and flashcards, adventure and search books, art books, sticker books, and foreign language books; learning manipulatives and toys; and internet-linked books comprising science and math titles, and chapter books and novels. The company markets and sells its products to retail accounts, which include book, school supply, toy, and gift stores, as well as museums through commissioned sales representatives, trade and specialty wholesalers, its internal tele-sales group, and a network of independent sales representatives. Educational Development Corporation was incorporated in 1965 and is headquartered in Tulsa, Oklahoma.
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