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Upturn AI Summary - About
Educational Development Corporation(EDUC)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for EDUC
11/06/2026: EDUC (1-star) is currently NOT-A-BUY. Pass it for now.
Educational Development Corporation (EDUC) is a niche publisher and distributor primarily known for its Usborne and Kane Miller children's book brands. The company leverages a direct-to-consumer multi-level marketing model, which provides a strong, loyal network for book sales but creates reliance on partner recruitment. Its main growth opportunity lies in the successful modernization and expansion of the PaperPie brand. However, the company faces significant risks from discretionary spending downturns, stiff competition from e-commerce giants, and the inherent volatility of direct-selling models. The stock may suit investors seeking a niche consumer play, but it carries higher execution and operational risks requiring careful monitoring of sales growth.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth has been inconsistent recently, requiring a sustained turnaround in the direct-selling segment to justify a growth thesis. |
| Momentum investor | Weak fit | Current trends do not reflect the sustained upward momentum typically required for this style. |
| Value investor | Mixed fit | The stock may present value opportunities if the market has over-discounted the potential of the direct-selling model. |
| Dividend investor | Mixed fit | Dividends are available but have been historically inconsistent and subject to business performance variability. |
| Low-risk investor | Weak fit | The company's reliance on discretionary spending and a cyclical business model introduces higher volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock's liquidity and sensitivity to news cycles lead to significant price swings. |
| Valuation risk | Medium | Valuation depends heavily on future revenue projections which are inherently uncertain. |
| Competition risk (Traditional Publishing) | Medium / high | Large publishers possess economies of scale that can pressure smaller players' margins. |
| Business quality | Medium | The business relies on brand partner recruitment, which is a labor-intensive and variable model. |
| Dividend income | Medium | Income is not guaranteed and remains secondary to capital reinvestment needs. |
| Execution risk | High | Successfully managing the transition and growth of the PaperPie brand is crucial for long-term survival. |
Analysis of Past Performance
Type Stock | Historic Profit -24.42% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/06/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 8.35M USD | Price to earnings Ratio 4.9 | 1Y Target Price 5 |
Price to earnings Ratio 4.9 | 1Y Target Price 5 | ||
Volume (30-day avg) 22.1K shares | Beta 1.14 | 52 Weeks Range 0.83 - 1.65 | Updated Date 11/05/2026 |
52 Weeks Range 0.83 - 1.65 | Updated Date 11/05/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.2 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| PaperPie Sales | Revenue generated through commission-based sales of books by independent brand partners. | The company succeeds primarily if it can keep a large network of partners selling books to parents. |
| Publishing/Retail | Direct sales of books to independent bookstores and specialty retailers. | This provides a steady, albeit smaller, revenue stream outside the direct-selling channel. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 4.9 | Forward PE 19.65 | Enterprise Value 14.39M | Price to Sales(TTM) 0.42 |
Enterprise Value 14.39M | Price to Sales(TTM) 0.42 | ||
Enterprise Value to Revenue 0.71 | Enterprise Value to EBITDA 1.98 | Shares Outstanding 8.52M | Shares Floating 7.51M |
Shares Outstanding 8.52M | Shares Floating 7.51M | ||
Percent Insiders 11.87 | Percent Institutions 21.6 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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