Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
EDUC 
Educational Development Corporation (EDUC)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/27/2025: EDUC (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
0 Analysts rated it
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Year Target Price $
Year Target Price $
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Under performing |
| 0 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit -20.62% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 11.67M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) - | Beta 1.02 | 52 Weeks Range 0.92 - 2.49 | Updated Date 06/29/2025 |
52 Weeks Range 0.92 - 2.49 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.63 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.4% | Operating Margin (TTM) -24.46% |
Management Effectiveness
Return on Assets (TTM) -5.03% | Return on Equity (TTM) -12.24% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 43472089 | Price to Sales(TTM) 0.34 |
Enterprise Value 43472089 | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue 1.27 | Enterprise Value to EBITDA 10 | Shares Outstanding 8583200 | Shares Floating 6449417 |
Shares Outstanding 8583200 | Shares Floating 6449417 | ||
Percent Insiders 24.86 | Percent Institutions 23.14 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Educational Development Corporation
Company Overview
History and Background
Educational Development Corporation (EDUC) was founded in 1965. Initially focused on publishing and distribution, it evolved to focus on direct sales of children's books through its Usborne Books & More division.
Core Business Areas
- Usborne Books & More: Direct selling division marketing Usborne children's books through independent consultants.
- Publishing: Produces and publishes own books which are then sold in the direct channel or resold to third parties
Leadership and Structure
Craig White is the Chief Executive Officer. The organizational structure involves a board of directors overseeing executive management and divisional leadership.
Top Products and Market Share
Key Offerings
- Usborne Books: A wide range of children's books, including educational and activity books. Market share data is not publicly available, but Usborne Books & More holds a significant presence in the direct selling children's book market. Competitors include Scholastic, Barefoot Books, and various online retailers.
- Kane Miller Books: Children's books from around the world, available through Usborne Books & More consultants and other channels. Market share data is not publicly available. Competitors include publishers specializing in international children's literature.
Market Dynamics
Industry Overview
The children's book market is competitive, with diverse distribution channels, including retail, online, and direct sales. The industry is influenced by trends in education and parenting.
Positioning
EDUC is positioned as a direct selling company focused on high-quality, educational children's books, leveraging a network of independent consultants.
Total Addressable Market (TAM)
The global children's book market is estimated to be worth billions of dollars annually. EDUC is positioned to capture a share of this market through its direct selling model.
Upturn SWOT Analysis
Strengths
- Direct selling network
- High-quality, educational products
- Strong brand recognition (Usborne)
- Low Debt
Weaknesses
- Dependence on direct sales model
- Sensitivity to economic downturns
- Limited distribution channels
- Small market capitalization
Opportunities
- Expansion into new markets
- Increased online presence
- Partnerships with schools and libraries
- Product innovation
Threats
- Competition from larger publishers
- Changes in consumer preferences
- Economic recession
- Rising shipping costs
Competitors and Market Share
Key Competitors
- SCHL
- ATGE
- AMZN
Competitive Landscape
EDUC's direct selling model offers personalized service, but it faces competition from larger publishers with broader distribution networks.
Growth Trajectory and Initiatives
Historical Growth: Past growth needs to be reviewed with charting software.
Future Projections: Future projections for EDUC are dependent on current economic trends and their ability to increase sales.
Recent Initiatives: Recent initiatives are typically detailed in the company's quarterly filings and press releases.
Summary
Educational Development Corporation (EDUC) operates within a competitive market, leveraging a direct sales approach focused on educational children's books. Strengths include its brand recognition and direct sales network. Weaknesses include reliance on this single model and sensitivity to economic downturns. Opportunities exist in market expansion and online presence, while threats involve competition and changing consumer tastes. Despite the headwinds, EDUC is still a good small cap value stock with good assets.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q), Press Releases, Market Research Reports
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market share estimates are based on limited data and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Educational Development Corporation
Exchange NASDAQ | Headquaters Tulsa, OK, United States | ||
IPO Launch date 1993-03-04 | President, CEO & Chairman of the Board Mr. Craig M. White | ||
Sector Communication Services | Industry Publishing | Full time employees 83 | Website https://www.edcpub.com |
Full time employees 83 | Website https://www.edcpub.com | ||
Educational Development Corporation distributes children's books, educational toys and games, and related products in the United States. The company operates in two segments, PaperPie and Publishing. It sells various books, including touchy-feely board books, activity books and flashcards, adventure and search books, art books, sticker books, and foreign language books; learning manipulatives and toys; and internet-linked books comprising science and math titles, and chapter books and novels. The company markets and sells its products to retail accounts, which include book, school supply, toy, and gift stores, as well as museums through commissioned sales representatives, trade and specialty wholesalers, its internal tele-sales group, and a network of independent sales representatives. Educational Development Corporation was incorporated in 1965 and is headquartered in Tulsa, Oklahoma.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.