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EDUC 
Educational Development Corporation (EDUC)
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Upturn Advisory Summary
11/05/2025: EDUC (1-star) is a SELL. SELL since 5 days. Simulated Profits (-5.52%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -30.52% | Avg. Invested days 34 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 11.67M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) - | Beta 1.02 | 52 Weeks Range 0.92 - 2.49 | Updated Date 06/29/2025 |
52 Weeks Range 0.92 - 2.49 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.63 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.4% | Operating Margin (TTM) -24.46% |
Management Effectiveness
Return on Assets (TTM) -5.03% | Return on Equity (TTM) -12.24% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 43472089 | Price to Sales(TTM) 0.34 |
Enterprise Value 43472089 | Price to Sales(TTM) 0.34 | ||
Enterprise Value to Revenue 1.27 | Enterprise Value to EBITDA 10 | Shares Outstanding 8583200 | Shares Floating 6449417 |
Shares Outstanding 8583200 | Shares Floating 6449417 | ||
Percent Insiders 24.86 | Percent Institutions 23.14 |
Upturn AI SWOT
Educational Development Corporation
Company Overview
History and Background
Educational Development Corporation (EDC) was founded in 1965. Initially focused on publishing supplemental educational materials, EDC evolved into a distributor of children's books, primarily through direct sales and independent consultants. It has adapted to changing market dynamics by incorporating online sales and expanding its product offerings.
Core Business Areas
- Direct Sales Division: This segment focuses on selling books through a network of independent consultants. This network markets Usborne and Kane Miller books directly to consumers through home parties, book fairs, and online platforms.
- Publishing Division: This segment publishes educational material. It provides books and educational products for school and home.
- Websites: Online website and store to buy directly.
Leadership and Structure
The leadership team consists of the CEO, President and CFO, as well as senior vice presidents overseeing sales, marketing, and operations. The organizational structure involves a corporate headquarters supporting the direct sales network and publishing operations.
Top Products and Market Share
Key Offerings
- Usborne Books: Usborne books are EDC's primary product line, encompassing a wide range of educational and engaging children's books. This product is a main revenue driver for EDC. Competitors include publishers like Scholastic (SCHL) and children's book brands from larger publishing houses. Market share data is not readily available, but it is assumed that EDC is a major player.
- Kane Miller Books: Kane Miller books offer a selection of international children's books that bring unique perspectives and stories to readers. Market share data is limited, but Kane Miller books contribute significantly to EDC's overall sales. Competitors include publishers like Chronicle Books and Barefoot Books.
Market Dynamics
Industry Overview
The children's book market is competitive and subject to evolving trends in education and entertainment. Digital media and e-books have impacted the industry, but there is still a strong demand for physical books, especially for younger children. The market benefits from parental emphasis on early childhood education and literacy.
Positioning
EDC differentiates itself through its direct sales model, which leverages a network of independent consultants to reach customers. This approach allows for personalized recommendations and creates a community around its products. Usborne books are known for quality and educational value, giving EDC a competitive advantage.
Total Addressable Market (TAM)
The global children's book market is estimated to be in the tens of billions of USD. EDC, with revenue in the tens of millions, captures a relatively small percentage of the TAM, indicating substantial room for growth, especially by increasing market penetration in the US market and international expansion.
Upturn SWOT Analysis
Strengths
- Established brand recognition with Usborne
- Direct sales network provides personal reach
- Focus on quality and educational content
- Debt-free balance sheet
Weaknesses
- Reliance on direct sales model can be limiting
- Vulnerable to economic downturns affecting consumer spending
- Limited marketing budget compared to larger publishers
- Dependence on Usborne brand
Opportunities
- Expansion into new markets (international and online)
- Partnerships with schools and educational institutions
- Development of digital content and e-books
- Capitalizing on renewed interest in physical books
Threats
- Competition from larger publishing houses
- Changing consumer preferences and reading habits
- Impact of digital media and e-books
- Economic downturns affecting consumer spending
Competitors and Market Share
Key Competitors
- SCHL
- HMHC
- TWIN
Competitive Landscape
EDC's direct sales model is a key differentiator. However, large competitors such as Scholastic have a much larger distribution network and extensive marketing budgets. EDC's advantages are it is a smaller, more nimble competitor.
Growth Trajectory and Initiatives
Historical Growth: EDC's growth has been modest, influenced by direct sales success. Online channel is still in its early stages.
Future Projections: Future growth is dependent on direct sales and strategic initiatives to expand market share. E-commerce is where it can drive future growth.
Recent Initiatives: Recent initiatives focus on enhancing its online presence, expanding its product offerings, and improving consultant training and support.
Summary
Educational Development Corporation is a relatively small player in the children's book market, leveraging a direct sales model with its Usborne brand. The company maintains a healthy balance sheet. Key areas for improvement include enhancing its online presence and navigating competition from larger publishing houses. Future success will depend on strategic initiatives to expand market share and capitalize on growth opportunities.
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Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q)
- Earnings Call Transcripts
- Industry Reports
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market share data is approximate due to the dynamic and evolving nature of the market.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Educational Development Corporation
Exchange NASDAQ | Headquaters Tulsa, OK, United States | ||
IPO Launch date 1993-03-04 | President, CEO & Chairman of the Board Mr. Craig M. White | ||
Sector Communication Services | Industry Publishing | Full time employees 83 | Website https://www.edcpub.com |
Full time employees 83 | Website https://www.edcpub.com | ||
Educational Development Corporation distributes children's books, educational toys and games, and related products in the United States. The company operates in two segments, PaperPie and Publishing. It sells various books, including touchy-feely board books, activity books and flashcards, adventure and search books, art books, sticker books, and foreign language books; learning manipulatives and toys; and internet-linked books comprising science and math titles, and chapter books and novels. The company markets and sells its products to retail accounts, which include book, school supply, toy, and gift stores, as well as museums through commissioned sales representatives, trade and specialty wholesalers, its internal tele-sales group, and a network of independent sales representatives. Educational Development Corporation was incorporated in 1965 and is headquartered in Tulsa, Oklahoma.
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