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EFX logo EFX
Upturn stock ratingUpturn stock rating
EFX logo

Equifax Inc (EFX)

Upturn stock ratingUpturn stock rating
$256.14
Last Close (24-hour delay)
Profit since last BUY-5.36%
upturn advisory
SELL
SELL since 1 day
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/27/2025: EFX (2-star) is a SELL. SELL since 1 days. Profits (-5.36%). Updated daily EoD!

Upturn Star Rating

rating

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Number of Analysts

rating

23 Analysts rated it

Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.

1 Year Target Price $287.62

1 Year Target Price $287.62

Analysts Price Target For last 52 week
$287.62Target price
Low$199.6
Current$256.14
high$308.07

Analysis of Past Performance

Type Stock
Historic Profit 17.44%
Avg. Invested days 49
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 3.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 32.21B USD
Price to earnings Ratio 53.04
1Y Target Price 287.62
Price to earnings Ratio 53.04
1Y Target Price 287.62
Volume (30-day avg) 23
Beta 1.63
52 Weeks Range 199.60 - 308.07
Updated Date 07/1/2025
52 Weeks Range 199.60 - 308.07
Updated Date 07/1/2025
Dividends yield (FY) 0.78%
Basic EPS (TTM) 4.89

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 10.68%
Operating Margin (TTM) 16.35%

Management Effectiveness

Return on Assets (TTM) 5.64%
Return on Equity (TTM) 12.52%

Valuation

Trailing PE 53.04
Forward PE 34.48
Enterprise Value 36982405264
Price to Sales(TTM) 5.62
Enterprise Value 36982405264
Price to Sales(TTM) 5.62
Enterprise Value to Revenue 6.45
Enterprise Value to EBITDA 21.23
Shares Outstanding 124199000
Shares Floating 123573078
Shares Outstanding 124199000
Shares Floating 123573078
Percent Insiders 0.53
Percent Institutions 100.64

Analyst Ratings

Rating 5
Target Price 287.62
Buy 5
Strong Buy 11
Buy 5
Strong Buy 11
Hold 7
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Equifax Inc

stock logo

Company Overview

overview logo History and Background

Equifax Inc. was founded in 1899 as Retail Credit Company. It evolved into a global information solutions company, becoming Equifax in 1975. A major milestone was its IPO, allowing expansion into various credit and data solutions.

business area logo Core Business Areas

  • USIS (United States Information Solutions): Provides credit information, analytics, and decisioning solutions to businesses and consumers in the United States.
  • International: Offers similar services to USIS, but focuses on international markets across North America (excluding US), Latin America, Europe and Asia Pacific.
  • Workforce Solutions: Delivers verification, onboarding, and HR solutions to employers, including income and employment verification.

leadership logo Leadership and Structure

Equifax is led by CEO Mark W. Begor. The company has a board of directors overseeing strategic direction. Its organizational structure includes various functional departments and business units.

Top Products and Market Share

overview logo Key Offerings

  • Credit Reports and Scores: Provides consumer and commercial credit reports and scores. Equifax competes with Experian and TransUnion. Market share data suggests Equifax holds approximately 25% of the US credit bureau market, based on revenue (estimated).
  • Verification Services: Offers income and employment verification solutions through its Workforce Solutions segment. Competitors include The Work Number (owned by Equifax), Argyle, and Pinwheel. Equifax is a leader in this sector.
  • Identity Protection Services: Offers identity theft protection and fraud prevention services. Competitors include LifeLock (Norton), Experian IdentityWorks, and TransUnion IDVision. Market share data is fragmented, with Equifax holding a competitive position but not necessarily a dominant one.

Market Dynamics

industry overview logo Industry Overview

The credit information and risk management industry is driven by economic cycles, regulatory changes, and technological advancements. Increasing demand for data analytics and fraud prevention solutions fuels growth.

Positioning

Equifax is a leading player in the credit reporting and information solutions industry. Its competitive advantage lies in its vast data assets, sophisticated analytics, and established relationships with lenders and businesses.

Total Addressable Market (TAM)

The estimated TAM for Equifax's key markets (credit reporting, verification services, identity protection) is roughly $20 billion globally. Equifax is positioned to capture a significant portion of this market through product innovation and strategic expansion.

Upturn SWOT Analysis

Strengths

  • Large data assets
  • Established brand recognition
  • Strong relationships with lenders and businesses
  • Diversified product portfolio
  • Technological capabilities

Weaknesses

  • Past data breaches and security vulnerabilities
  • Negative brand perception due to past incidents
  • Regulatory scrutiny
  • Complexity of IT infrastructure
  • Exposure to economic cycles

Opportunities

  • Expansion into new markets
  • Development of innovative data analytics solutions
  • Growing demand for fraud prevention services
  • Strategic acquisitions
  • Partnerships with fintech companies

Threats

  • Data security breaches
  • Increased competition
  • Regulatory changes
  • Economic downturns
  • Reputational damage

Competitors and Market Share

competitor logo Key Competitors

  • Experian (EXPGY)
  • TransUnion (TRU)
  • The Intercontinental Exchange (ICE)

Competitive Landscape

Equifax has a strong presence, but faces stiff competition from Experian and TransUnion. Equifax needs to invest in technology and security to maintain its edge.

Major Acquisitions

Appriss Insights

  • Year: 2021
  • Acquisition Price (USD millions): 1825
  • Strategic Rationale: Expanded workforce solutions capabilities and strengthened data assets.

Growth Trajectory and Initiatives

Historical Growth: Equifax's historical growth has been driven by acquisitions, product innovation, and expansion into new markets. Past performance data required to provide specifics.

Future Projections: Future growth projections are based on analyst estimates and company guidance. Data is real-time and not available.

Recent Initiatives: Recent initiatives include investments in cloud technology, data security enhancements, and product development in areas such as AI-powered analytics.

Summary

Equifax is a major player in the credit and information services industry, bolstered by vast data assets and strong brand recognition. While the company faces ongoing security concerns and stiff competition, its growth trajectory is promising due to strategic acquisitions and expansion into new markets. Continued investments in technology and maintaining data security are critical for future success. Investors should be aware of market and economic factors.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings (SEC)
  • Market Research Reports
  • Analyst Estimates
  • Industry Publications

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Equifax Inc

Exchange NYSE
Headquaters Atlanta, GA, United States
IPO Launch date 1971-05-11
CEO & Director Mr. Mark W. Begor
Sector Industrials
Industry Consulting Services
Full time employees 15000
Full time employees 15000

Equifax Inc. operates as a data, analytics, and technology company. The company operates through three segments: Workforce Solutions, U.S. Information Solutions (USIS), and International. The Workforce Solutions segment offers services that enables customers to verify income, employment, educational history, criminal justice data, healthcare professional licensure, and sanctions of people in the United States; and employer customers with services that that assist them in complying with and automating certain payroll-related and human resource management processes throughout the entire cycle of the employment relationship. The U.S. Information Solutions segment provides consumer and commercial information services, such as credit information and credit scoring, credit modeling and portfolio analytics, locate, fraud detection and prevention, identity verification, and other consulting services; mortgage services; financial marketing services; identity management services; and credit monitoring products. The International segment offers information service products, which include consumer and commercial services, such as credit and financial information, and credit scoring and modeling; and credit and other marketing products and services, as well as offers information, technology, and services to support debt collections and recovery management. It also provides information solutions for businesses, governments and consumers; and human resources business process automation and outsourcing services for employers.It operates in Argentina, Australia, Brazil, Canada, Chile, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, India, Ireland, Mexico, New Zealand, Paraguay, Peru, Portugal, Spain, the United Kingdom, Uruguay, and the United States. The company was founded in 1899 and is headquartered in Atlanta, Georgia.