Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial - Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
EFX 
Equifax Inc (EFX)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
11/03/2025: EFX (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $272
1 Year Target Price $272
| 11 | Strong Buy |
| 5 | Buy |
| 7 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 6.24% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 11/03/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 25.84B USD | Price to earnings Ratio 39.83 | 1Y Target Price 272 |
Price to earnings Ratio 39.83 | 1Y Target Price 272 | ||
Volume (30-day avg) 23 | Beta 1.68 | 52 Weeks Range 199.17 - 279.90 | Updated Date 11/2/2025 |
52 Weeks Range 199.17 - 279.90 | Updated Date 11/2/2025 | ||
Dividends yield (FY) 0.84% | Basic EPS (TTM) 5.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-15 | When - | Estimate 1.94 | Actual 2.04 |
Profitability
Profit Margin 11.08% | Operating Margin (TTM) 19.95% |
Management Effectiveness
Return on Assets (TTM) 5.91% | Return on Equity (TTM) 13.07% |
Valuation
Trailing PE 39.83 | Forward PE 25.77 | Enterprise Value 33333911243 | Price to Sales(TTM) 4.35 |
Enterprise Value 33333911243 | Price to Sales(TTM) 4.35 | ||
Enterprise Value to Revenue 5.71 | Enterprise Value to EBITDA 18.65 | Shares Outstanding 122394037 | Shares Floating 121808994 |
Shares Outstanding 122394037 | Shares Floating 121808994 | ||
Percent Insiders 0.52 | Percent Institutions 99.28 |
Upturn AI SWOT
Equifax Inc
Company Overview
History and Background
Equifax Inc. was founded in 1899 as Retail Credit Company, providing credit information to retailers. It evolved into a consumer credit reporting agency and was renamed Equifax in 1975. Over time, it expanded its services to include data analytics, identity verification, and fraud solutions.
Core Business Areas
- USIS (United States Information Solutions): Provides credit information, analytics, and technology to businesses and consumers in the U.S.
- IXI (International Exchange):: Focuses on Workforce Solutions which provides human resource, data-driven solutions to employers.
- Workforce Solutions: Delivers human resources, data and employer compliance solutions, and verification services.
Leadership and Structure
Equifax is led by Mark W. Begor (CEO). The organizational structure comprises various business units, including USIS, IXI, and Workforce Solutions. It has a board of directors overseeing the company's strategic direction.
Top Products and Market Share
Key Offerings
- Consumer Credit Reports: Provides credit history information on consumers. Competitors include Experian and TransUnion. Market share information is integrated in the 'Market Share Comparison' section below.
- Identity Verification Solutions: Offers identity verification services for businesses. Competitors include LexisNexis Risk Solutions. Market share information is not readily available for this specific product, but it contributes to the overall market share.
- The Work Number: Delivers automated employment verifications, salary keys and income analytics, and background screening services for businesses. Competitors include InVerify and Accurate Background, but market share data is difficult to isolate.
Market Dynamics
Industry Overview
The industry involves credit reporting, data analytics, and risk management. It's driven by regulations, technology advancements, and the increasing need for data-driven insights.
Positioning
Equifax is a major player in the credit reporting and data analytics industry, leveraging its extensive data assets to provide services to businesses and consumers. Its competitive advantages include data scale and brand recognition.
Total Addressable Market (TAM)
The TAM for data and analytics is estimated to be hundreds of billions of dollars globally. Equifax is positioned to capture a portion of this TAM with its diverse service offerings.
Upturn SWOT Analysis
Strengths
- Large data assets
- Established brand recognition
- Diverse service offerings
- Technological innovation
Weaknesses
- Reputational risk (data breaches)
- Regulatory scrutiny
- IT Modernization Delays
- Integration difficulties with smaller aquisitions
Opportunities
- Expansion into new markets
- Development of new data analytics solutions
- Growth in identity verification demand
- Strategic acquisitions
Threats
- Data security risks
- Increased competition
- Changing regulations
- Economic downturn
Competitors and Market Share
Key Competitors
- EXPER (Experian)
- TRU (TransUnion)
- CCMP (CCC Intelligent Solutions)
Competitive Landscape
Equifax competes with Experian and TransUnion in credit reporting. It differentiates itself through advanced analytics and verification services.
Major Acquisitions
Efficient Hire
- Year: 2021
- Acquisition Price (USD millions): 160
- Strategic Rationale: Acquired to strengthen Equifax's workforce solutions and expand its capabilities in HR data and analytics.
Growth Trajectory and Initiatives
Historical Growth: Equifax has experienced steady revenue growth and it grows through acquisitions.
Future Projections: Analysts project continued revenue growth in the high single digits, driven by new product development and acquisitions.
Recent Initiatives: Recent initiatives include investments in data analytics and technology, such as the EFX Cloud.
Summary
Equifax is a major player in the data analytics and credit reporting industry. Its large data assets and diverse service offerings give it a strong competitive advantage. However, it faces reputational risks from data breaches and increased regulatory scrutiny. Recent initiatives in data analytics and technology have bolstered its growth trajectory. The company must maintain it's brand value from the negative press as a result of previous data breaches.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Equifax Inc
Exchange NYSE | Headquaters Atlanta, GA, United States | ||
IPO Launch date 1971-05-11 | CEO & Director Mr. Mark W. Begor | ||
Sector Industrials | Industry Consulting Services | Full time employees 15000 | Website https://www.equifax.com |
Full time employees 15000 | Website https://www.equifax.com | ||
Equifax Inc. operates as a data, analytics, and technology company. The company operates through three segments: Workforce Solutions, U.S. Information Solutions (USIS), and International. The Workforce Solutions segment offers services that enables customers to verify income, employment, educational history, criminal justice data, healthcare professional licensure, and sanctions of people in the United States; and employer customers with services that that assist them in complying with and automating certain payroll-related and human resource management processes throughout the entire cycle of the employment relationship. The U.S. Information Solutions segment provides consumer and commercial information services, such as credit information and credit scoring, credit modeling and portfolio analytics, locate, fraud detection and prevention, identity verification, and other consulting services; mortgage services; financial marketing services; identity management services; and credit monitoring products. The International segment offers information service products, which include consumer and commercial services, such as credit and financial information, and credit scoring and modeling; and credit and other marketing products and services, as well as offers information, technology, and services to support debt collections and recovery management. It also provides information solutions for businesses, governments and consumers; and human resources business process automation and outsourcing services for employers.It operates in Argentina, Australia, Brazil, Canada, Chile, Costa Rica, Dominican Republic, Ecuador, El Salvador, Honduras, India, Ireland, Mexico, New Zealand, Paraguay, Peru, Portugal, Spain, the United Kingdom, Uruguay, and the United States. The company was founded in 1899 and is headquartered in Atlanta, Georgia.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.