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TransUnion(TRU)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for TRU
09/16/2026: TRU (1-star) is currently NOT-A-BUY. Pass it for now.
TransUnion is a major player in the global information and insights industry, providing essential credit reporting, risk analytics, and fraud protection services. The company's core strength lies in its expansive data assets and strategic diversification into digital identity tools through acquisitions like Neustar. Its primary growth story centers on leveraging these datasets to provide advanced insights for increasingly digital financial markets. However, the stock faces risks from cyclical lending volumes, high debt levels, and evolving regulatory pressures on consumer data. It may suit growth-oriented investors looking for exposure to the data services sector, though market participants should monitor interest rate sensitivity and the successful integration of its recent technology acquisitions.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | TransUnion benefits from the long-term secular trend toward increased digitization and data-driven risk assessment. |
| Momentum investor | Mixed fit | Momentum performance depends on favorable interest rate cycles and high lending volumes. |
| Value investor | Mixed fit | The company trades at premiums reflecting its data moat, though cyclical downturns can occasionally provide better entry points. |
| Dividend investor | Weak fit | The dividend yield is relatively low as the company prioritizes capital for M&A and debt management. |
| Low-risk investor | Mixed fit | While the business has defensive qualities, the stock can experience volatility due to debt levels and cyclical sensitivity. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock is sensitive to macroeconomic shifts, specifically interest rate cycles impacting consumer lending. |
| Valuation risk | Medium | As a data-services firm, valuations can stretch during periods of strong growth, leading to potential correction risk. |
| Competition risk (AI competition) | Medium / high | New entrants using AI to process alternative data threaten to disrupt traditional bureau advantages. |
| Business quality | Strong | TransUnion possesses an essential, high-moat position in the financial data ecosystem. |
| Dividend income | Low | Income is not the primary driver for holding this stock, which is oriented toward capital appreciation. |
| Execution risk | Medium | Success depends on the effective integration of large-scale acquisitions like Neustar into the core product suite. |
Price Behavior
Flat / Range-Bound
The stock price has been trading within a narrow range with minimal directional movement.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 10.84% | Avg. Invested days 41 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/16/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 14.76B USD | Price to earnings Ratio 20.32 | 1Y Target Price 97.71 |
Price to earnings Ratio 20.32 | 1Y Target Price 97.71 | ||
Volume (30-day avg) 1.9M shares | Beta 1.54 | 52 Weeks Range 63.28 - 93.63 | Updated Date 09/16/2026 |
52 Weeks Range 63.28 - 93.63 | Updated Date 09/16/2026 | ||
Dividends yield (FY) 0.30% | Basic EPS (TTM) 3.79 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| US Markets | Credit reporting, marketing, and fraud detection services for US businesses. | This is the company's core engine, generating steady cash flow from financial institutions. |
| International | Credit bureaus and analytics operations in global markets outside the US. | This provides geographic diversification and growth exposure to emerging financial markets. |
| Consumer Interactive | Direct-to-consumer credit monitoring and identity protection tools. | This segment is a smaller but higher-margin business that leverages the company's existing data assets. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 20.32 | Forward PE 13.59 | Enterprise Value 19.58B | Price to Sales(TTM) 3.01 |
Enterprise Value 19.58B | Price to Sales(TTM) 3.01 | ||
Enterprise Value to Revenue 4 | Enterprise Value to EBITDA 11 | Shares Outstanding 191.60M | Shares Floating 190.39M |
Shares Outstanding 191.60M | Shares Floating 190.39M | ||
Percent Insiders 0.44 | Percent Institutions 114.28 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About TransUnion
Exchange NYSE | Headquarters Chicago, IL, United States | ||
IPO Launch date 2015-06-25 | President, CEO & Director Mr. Christopher A. Cartwright | ||
Sector Financial Services | Industry Financial Data & Stock Exchanges | Full time employees 13000 | Website https://www.transunion.com |
Full time employees 13000 | Website https://www.transunion.com | ||
TransUnion operates as a global consumer credit reporting agency that provides risk and information solutions. The company operates in two segments, U.S. Markets and International. The U.S. Markets segment provides credit reporting, credit marketing, analytics and consulting, identity verification, and authentication and debt recovery solutions for financial services industry; and onboarding and transaction processing products, scoring and analytic products, marketing solutions, fraud and identity management solutions, and customer retention solutions, as well select market-specific solutions for insurance, technology, retail and e-commerce, telecommunications, media, tenant and employment screening, collections, and public sectors. It also offers credit reports, scores, and freezes credit monitoring, identity protection and resolution, and financial management for consumers, as well as helps businesses respond to data breach events through its own websites, as well as channels. The International segment offers credit reports, analytics, technology solutions, and other value-added risk management services; consumer services, which helps consumers to manage their personal finances; credit bureaus; and consumer and business credit reporting, insurance and auto information solutions, and commercial credit information services. This segment serves customers in financial services, retail credit, insurance, automotive, collections, public sector, and communications industries through direct and indirect channels. The company was formerly known as TransUnion Holding Company, Inc. and changed its name to TransUnion in March 2015. TransUnion was founded in 1968 and is headquartered in Chicago, Illinois.
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