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CL 
Colgate-Palmolive Company (CL)
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Upturn Advisory Summary
01/08/2026: CL (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
22 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $87.68
1 Year Target Price $87.68
| 7 | Strong Buy |
| 6 | Buy |
| 7 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 27.14% | Avg. Invested days 67 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 01/08/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 62.31B USD | Price to earnings Ratio 21.65 | 1Y Target Price 87.68 |
Price to earnings Ratio 21.65 | 1Y Target Price 87.68 | ||
Volume (30-day avg) 22 | Beta 0.3 | 52 Weeks Range 74.55 - 98.37 | Updated Date 01/7/2026 |
52 Weeks Range 74.55 - 98.37 | Updated Date 01/7/2026 | ||
Dividends yield (FY) 2.64% | Basic EPS (TTM) 3.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 14.47% | Operating Margin (TTM) 20.23% |
Management Effectiveness
Return on Assets (TTM) 15.34% | Return on Equity (TTM) 293.64% |
Valuation
Trailing PE 21.65 | Forward PE 19.96 | Enterprise Value 69279546378 | Price to Sales(TTM) 3.1 |
Enterprise Value 69279546378 | Price to Sales(TTM) 3.1 | ||
Enterprise Value to Revenue 3.45 | Enterprise Value to EBITDA 14.38 | Shares Outstanding 806064942 | Shares Floating 755613337 |
Shares Outstanding 806064942 | Shares Floating 755613337 | ||
Percent Insiders 0.16 | Percent Institutions 86.7 |
Upturn AI SWOT
Colgate-Palmolive Company
Company Overview
History and Background
Colgate-Palmolive Company was founded in 1806 by William Colgate as a starch, soap, and candle business in New York City. Over its long history, it has evolved through numerous acquisitions and brand developments. Key milestones include the introduction of Colgate Ribbon Dental Cream in 1915 and the acquisition of Palmolive soap in 1928, leading to the company's current name. The company has consistently focused on oral care, personal care, and home care products, expanding its global reach significantly.
Core Business Areas
- Oral, Personal and Home Care: This segment encompasses a wide range of products including toothbrushes, toothpaste, mouthwash, bar and liquid hand soaps, dishwashing liquids, laundry detergents, and household cleaners. Key brands like Colgate, Palmolive, Irish Spring, Ajax, and Suavitel are central to this division.
- Pet Nutrition: This segment, operated through its Hill's Pet Nutrition division, focuses on premium pet food for dogs and cats. Hill's Science Diet and Hill's Prescription Diet are the primary brands, catering to both general pet wellness and specific health needs.
Leadership and Structure
Colgate-Palmolive is led by a Board of Directors and an executive management team. Noel R. Wallace serves as the Chairman, President, and Chief Executive Officer. The company operates with a global structure, organized by geographic regions and product categories to manage its diverse portfolio and international operations effectively.
Top Products and Market Share
Key Offerings
- Colgate Toothpaste and Toothbrushes: Colgate is a dominant global brand in oral care. The company holds a significant market share in toothpaste and toothbrushes worldwide, with its products used by billions. Key competitors include Procter & Gamble (Crest), GSK (Sensodyne), and Unilever (Close-Up).
- Palmolive Dish Soap and Hand Soap: Palmolive is another flagship brand offering a wide array of dishwashing liquids, bar soaps, and liquid hand soaps. It commands a strong position in both developed and emerging markets. Competitors include Procter & Gamble (Dawn), Unilever (Dove, Lifebuoy), and Reckitt Benckiser (Lysol hand soap).
- Hill's Pet Nutrition: Hill's Pet Nutrition is a leading premium brand in the pet food industry, known for its science-backed formulations. It is a significant contributor to Colgate-Palmolive's revenue. Major competitors include Mars Petcare (Royal Canin, Iams) and Nestlu00e9 Purina PetCare (Purina Pro Plan, Fancy Feast).
Market Dynamics
Industry Overview
Colgate-Palmolive operates in the highly competitive consumer staples sector, specifically in the oral care, personal care, home care, and pet nutrition markets. These industries are characterized by mature brands, intense brand loyalty, and a growing demand for premium, sustainable, and health-conscious products. The pet food market, in particular, is experiencing robust growth due to increasing pet ownership and humanization of pets.
Positioning
Colgate-Palmolive is a global leader in oral care and holds strong positions in personal care and home care. Its competitive advantages include its well-established and trusted brands, extensive global distribution network, strong R&D capabilities, and a focus on innovation. The company's acquisition of Hill's Pet Nutrition has provided diversification and a strong foothold in the growing pet food market.
Total Addressable Market (TAM)
The global consumer goods market, encompassing oral, personal, home care, and pet nutrition, represents a multi-trillion dollar TAM. Colgate-Palmolive, with its diversified product portfolio and global presence, is well-positioned to capture a significant portion of this market, particularly in its core segments where it consistently holds leading market shares.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and loyalty (Colgate, Palmolive, Hill's)
- Extensive global distribution network
- Significant market share in core categories (oral care)
- Diversification through Hill's Pet Nutrition
- Strong R&D and innovation capabilities
Weaknesses
- Dependence on a few key brands for a substantial portion of revenue
- Intense competition from larger and smaller players
- Exposure to currency fluctuations and geopolitical risks in international markets
- Potential for slower growth in mature markets
Opportunities
- Growth in emerging markets
- Increasing demand for natural and sustainable products
- Expansion of e-commerce and direct-to-consumer channels
- Innovation in product formulations and packaging
- Further growth in the pet food market
Threats
- Intensifying competition from private labels and smaller agile brands
- Changes in consumer preferences and buying habits
- Regulatory changes and compliance costs
- Economic downturns impacting consumer spending
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Procter & Gamble (PG)
- Unilever PLC (UL)
- Reckitt Benckiser Group plc (RBGLY)
- The J.M. Smucker Company (SJM)
Competitive Landscape
Colgate-Palmolive competes in fragmented markets with both global giants and smaller specialized players. Its advantages lie in its deep consumer trust, extensive distribution, and dominant position in oral care. However, it faces challenges from agile competitors who can quickly adapt to niche trends and potentially lower-priced alternatives. The pet nutrition segment faces strong competition from dedicated pet food companies.
Growth Trajectory and Initiatives
Historical Growth: Colgate-Palmolive has achieved consistent historical growth through organic expansion of its core brands, strategic pricing, market penetration in emerging economies, and targeted acquisitions. Its growth has been characterized by stability and resilience, even during economic downturns.
Future Projections: Analyst projections for Colgate-Palmolive's future growth typically indicate continued steady revenue growth, driven by volume expansion, innovation, and market share gains in key categories. The pet nutrition segment is expected to be a significant growth driver. Profitability is expected to remain strong, with ongoing efforts to improve margins.
Recent Initiatives: Recent initiatives include a focus on premiumization within its oral care portfolio, expansion of its e-commerce presence, sustainability efforts in product packaging and manufacturing, and targeted investments in emerging markets. The company continues to innovate its product lines to meet evolving consumer demands for health and wellness.
Summary
Colgate-Palmolive is a strong, established player in the consumer staples sector, particularly dominant in oral care with a diversified portfolio including pet nutrition. Its consistent dividend history, global reach, and brand loyalty are significant strengths. The company needs to remain agile to counter intense competition and evolving consumer preferences, particularly in sustainability and digital channels, to sustain its growth trajectory.
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Sources and Disclaimers
Data Sources:
- Colgate-Palmolive Company Official Investor Relations Website
- Financial News Outlets (e.g., Bloomberg, Reuters)
- Market Research Reports
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Market share data is an estimation and may vary based on the source and specific market segment. Past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Colgate-Palmolive Company
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 1977-01-03 | Chairman, CEO & President Mr. Noel R. Wallace | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 34000 | Website https://www.colgatepalmolive.com |
Full time employees 34000 | Website https://www.colgatepalmolive.com | ||
Colgate-Palmolive Company, together with its subsidiaries, manufactures and sells consumer products in the United States and internationally. It operates through two segments: Oral, Personal and Home Care; and Pet Nutrition. The Oral, Personal and Home Care segment offers toothpaste, toothbrushes, mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, skin health products, dishwashing detergents, fabric conditioners, household cleaners, and other related items. This segment markets and sells its products under the Colgate, Palmolive, Darlie, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, Protex, Sanex, Softsoap, Lady Speed Stick, Speed Stick, PCA SKIN, Ajax, Axion, Fabuloso, Murphy, Suavitel, and Soupline brands to a range of traditional and eCommerce retailers, wholesalers, and distributors, as well as dentists and skin health professionals. It also offers pharmaceutical products for dentists and other oral health professionals. The Pet Nutrition segment offers pet nutrition products for everyday nutritional needs under the Hill's Science Diet brand; and a range of therapeutic pet products to help nutritionally support dogs and cats in different stages of health under the Hill's Prescription Diet brand. This segment markets and sells its products through pet supply retailers, veterinarians, and eCommerce retailers. Colgate-Palmolive Company was founded in 1806 and is headquartered in New York, New York.
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