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Colgate-Palmolive Company (CL)



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Upturn Advisory Summary
09/17/2025: CL (2-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $95.22
1 Year Target Price $95.22
7 | Strong Buy |
6 | Buy |
7 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 26.4% | Avg. Invested days 76 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 65.85B USD | Price to earnings Ratio 22.89 | 1Y Target Price 95.22 |
Price to earnings Ratio 22.89 | 1Y Target Price 95.22 | ||
Volume (30-day avg) 22 | Beta 0.35 | 52 Weeks Range 81.41 - 102.20 | Updated Date 09/17/2025 |
52 Weeks Range 81.41 - 102.20 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 2.46% | Basic EPS (TTM) 3.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 14.54% | Operating Margin (TTM) 20.86% |
Management Effectiveness
Return on Assets (TTM) 15.56% | Return on Equity (TTM) 39.8% |
Valuation
Trailing PE 22.89 | Forward PE 21.05 | Enterprise Value 73549832192 | Price to Sales(TTM) 3.37 |
Enterprise Value 73549832192 | Price to Sales(TTM) 3.37 | ||
Enterprise Value to Revenue 3.74 | Enterprise Value to EBITDA 15.55 | Shares Outstanding 808220992 | Shares Floating 757674685 |
Shares Outstanding 808220992 | Shares Floating 757674685 | ||
Percent Insiders 0.17 | Percent Institutions 86.07 |
Upturn AI SWOT
Colgate-Palmolive Company

Company Overview
History and Background
Colgate-Palmolive Company was founded in 1806 as a soap and candle business by William Colgate. It later merged with Palmolive-Peet in 1928. Over the years, it expanded into oral care, personal care, home care, and pet nutrition, becoming a global consumer products leader.
Core Business Areas
- Oral, Personal and Home Care: This segment includes toothpaste, toothbrushes, mouthwash, bar soaps, shower gels, shampoos, conditioners, and home cleaning products.
- Hill's Pet Nutrition: This segment focuses on science-based pet nutrition products sold worldwide for everyday nutritional needs as well as dietary needs arising from medical conditions.
Leadership and Structure
Noel Wallace serves as the Chairman, President, and Chief Executive Officer. The company operates with a global organizational structure, including regional divisions and functional departments.
Top Products and Market Share
Key Offerings
- Colgate Toothpaste: Colgate is the leading toothpaste brand globally, holding a significant market share in oral care. Competitors include Procter & Gamble (Crest), Unilever (Pepsodent), and GlaxoSmithKline (Sensodyne).
- Palmolive Soap: Palmolive is a well-known soap brand offering a range of personal care products. Competitors include Dove (Unilever), Dial (Henkel), and Irish Spring (Colgate-Palmolive's own).
- Hill's Science Diet: Hill's Science Diet offers science-led nutrition food for pets. Competitors include Mars (Royal Canin, Pedigree), Nestle Purina PetCare.
Market Dynamics
Industry Overview
The consumer goods industry is highly competitive, with a focus on innovation, marketing, and distribution. Trends include increasing demand for natural and sustainable products, personalized solutions, and e-commerce.
Positioning
Colgate-Palmolive holds a strong position in the industry due to its established brands, global distribution network, and focus on innovation. It competes on quality, brand recognition, and pricing.
Total Addressable Market (TAM)
The global consumer packaged goods (CPG) market is estimated to be around $1 trillion. Colgate-Palmolive captures a segment of this TAM, with opportunities to expand in emerging markets and through product innovation.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Innovation capabilities
- Financial stability
- Strong brand reputation.
Weaknesses
- Dependence on mature markets
- Limited presence in certain categories
- Vulnerability to commodity price fluctuations
- Inability to adapt and change products based on culture
Opportunities
- Expanding into emerging markets
- Developing new products and categories
- Acquiring complementary businesses
- Focus on sustainability
- Rise in ecommerce
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Currency fluctuations
- Rising raw material costs
Competitors and Market Share
Key Competitors
- PG
- UN
- CL
Competitive Landscape
Colgate-Palmolive's advantages include its strong brand portfolio and global distribution. Disadvantages include its dependence on mature markets and vulnerability to commodity price fluctuations.
Major Acquisitions
Filorga Cosmu00e9tiques
- Year: 2019
- Acquisition Price (USD millions): 1690
- Strategic Rationale: To expand into the premium skincare market.
Growth Trajectory and Initiatives
Historical Growth: Colgate-Palmolive's growth has been driven by organic sales growth, acquisitions, and expansion into new markets.
Future Projections: Future growth is projected to be driven by emerging markets, product innovation, and strategic acquisitions. Analyst estimates are not available due to the requirement of the JSON response to be completely machine-readable without additional web calls. They depend on the source of truth for the estimates.
Recent Initiatives: Recent initiatives include focusing on sustainability, expanding into e-commerce, and developing new products in oral care and personal care.
Summary
Colgate-Palmolive is a strong company with a leading position in oral care and a global presence. Its key strengths are its strong brands and distribution network. However, it faces challenges from intense competition and changing consumer preferences, and it needs to innovate and expand into new markets to sustain growth. The company's financial position is stable, and its dividend history is attractive to investors.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis reports
- Market research data
Disclaimers:
The information provided is for general informational purposes only and does not constitute financial advice. Market share and other data are estimates based on available information and are subject to change. Financial data may not be up-to-the minute and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Colgate-Palmolive Company
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 1977-01-03 | Chairman, CEO & President Mr. Noel R. Wallace | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 34000 | Website https://www.colgatepalmolive.com |
Full time employees 34000 | Website https://www.colgatepalmolive.com |
Colgate-Palmolive Company, together with its subsidiaries, manufactures and sells consumer products in the United States and internationally. It operates through two segments: Oral, Personal and Home Care; and Pet Nutrition. The Oral, Personal and Home Care segment offers toothpaste, toothbrushes, mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, skin health products, dishwashing detergents, fabric conditioners, household cleaners, and other related items. This segment markets and sells its products under the Colgate, Palmolive, Darlie, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, Protex, Sanex, Softsoap, Lady Speed Stick, Speed Stick, PCA SKIN, Ajax, Axion, Fabuloso, Murphy, Suavitel, and Soupline brands to a range of traditional and eCommerce retailers, wholesalers, and distributors, as well as dentists and skin health professionals. It also offers pharmaceutical products for dentists and other oral health professionals. The Pet Nutrition segment offers pet nutrition products for everyday nutritional needs under the Hill's Science Diet brand; and a range of therapeutic pet products to help nutritionally support dogs and cats in different stages of health under the Hill's Prescription Diet brand. This segment markets and sells its products through pet supply retailers, veterinarians, and eCommerce retailers. Colgate-Palmolive Company was founded in 1806 and is headquartered in New York, New York.

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