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Colgate-Palmolive Company (CL)



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Upturn Advisory Summary
06/27/2025: CL (2-star) is currently NOT-A-BUY. Pass it for now.
Year Target Price $98.82
Year Target Price $98.82
7 | Strong Buy |
6 | Buy |
7 | Hold |
0 | Under performing |
2 | Sell |
Analysis of Past Performance
Type Stock | Historic Profit 26.38% | Avg. Invested days 76 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 71.89B USD | Price to earnings Ratio 25.13 | 1Y Target Price 98.31 |
Price to earnings Ratio 25.13 | 1Y Target Price 98.31 | ||
Volume (30-day avg) - | Beta 0.38 | 52 Weeks Range 84.85 - 107.54 | Updated Date 06/29/2025 |
52 Weeks Range 84.85 - 107.54 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 2.34% | Basic EPS (TTM) 3.53 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 14.52% | Operating Margin (TTM) 21.77% |
Management Effectiveness
Return on Assets (TTM) 16.02% | Return on Equity (TTM) 45.13% |
Valuation
Trailing PE 25.13 | Forward PE 24.04 | Enterprise Value 79049368667 | Price to Sales(TTM) 3.6 |
Enterprise Value 79049368667 | Price to Sales(TTM) 3.6 | ||
Enterprise Value to Revenue 3.96 | Enterprise Value to EBITDA 16.37 | Shares Outstanding 810419968 | Shares Floating 760084924 |
Shares Outstanding 810419968 | Shares Floating 760084924 | ||
Percent Insiders 0.17 | Percent Institutions 86.31 |
Analyst Ratings
Rating 3.77 | Target Price 98.82 | Buy 6 | Strong Buy 7 |
Buy 6 | Strong Buy 7 | ||
Hold 7 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Colgate-Palmolive Company

Company Overview
History and Background
Colgate-Palmolive was founded in 1806 by William Colgate as a starch, soap, and candle business. In 1873, Colgate introduced its first toothpaste in a jar. In 1928, Colgate merged with Palmolive-Peet to form Colgate-Palmolive-Peet Company, later shortened to Colgate-Palmolive.
Core Business Areas
- Oral, Personal, and Home Care: Focuses on oral care products (toothpastes, toothbrushes, mouthwashes), personal care products (soaps, shower gels, deodorants), and home care products (laundry detergents, household cleaners).
- Pet Nutrition: Manufactures and markets pet food products under the Hill's Pet Nutrition brand, including Science Diet and Prescription Diet.
Leadership and Structure
Noel Wallace serves as Chairman, President and Chief Executive Officer. The company has a hierarchical structure with various global and regional business units reporting to the CEO.
Top Products and Market Share
Key Offerings
- Colgate Toothpaste: A leading global toothpaste brand with significant market share. Competitors include Crest (PG), Sensodyne (GSK), and Aquafresh (HLN).
- Palmolive Soap: A well-known soap brand with a global presence. Competitors include Dove (UL), Dial (HVT), and Irish Spring (CPG).
- Hill's Pet Nutrition: Produces and sells premium pet food for cats and dogs. Competitors include Purina (NESN.SW), Royal Canin (MARS), and Blue Buffalo (General Mills - GIS).
Market Dynamics
Industry Overview
The consumer goods industry is characterized by intense competition, evolving consumer preferences, and increasing demand for sustainable products.
Positioning
Colgate-Palmolive is a global leader in oral care, personal care, and pet nutrition, with a strong brand portfolio and extensive distribution network. Its competitive advantage lies in its brand recognition, innovation, and global reach.
Total Addressable Market (TAM)
The TAM for oral care, personal care, and pet nutrition is estimated to be in the hundreds of billions of dollars globally. Colgate-Palmolive is positioned to capture a significant share of this market through its diverse product portfolio and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Innovation in product development
- Established market presence
- Leading market share in several categories
Weaknesses
- Dependence on mature markets
- Exposure to currency fluctuations
- Intense competition
- Vulnerability to commodity price increases
Opportunities
- Expansion into emerging markets
- Development of new product categories
- Acquisitions of complementary businesses
- Increased focus on sustainability
- Growing demand for premium pet food
Threats
- Economic downturns
- Changes in consumer preferences
- Increased competition from private label brands
- Regulatory changes
- Disruptive technologies
Competitors and Market Share
Key Competitors
- PG
- UL
- CL
Competitive Landscape
Colgate-Palmolive faces intense competition from other large consumer goods companies. Its advantages include a strong brand portfolio and global distribution network. Disadvantages include exposure to currency fluctuations and reliance on mature markets.
Major Acquisitions
Filorga Cosmu00e9tiques
- Year: 2019
- Acquisition Price (USD millions): 1690
- Strategic Rationale: Expanded Colgate-Palmolive's presence in the premium skincare market.
Growth Trajectory and Initiatives
Historical Growth: Colgate-Palmolive has experienced steady, albeit moderate, growth in recent years, driven by its strong brand portfolio and global presence.
Future Projections: Analysts project continued growth in the mid-single digits, driven by emerging markets and new product innovations.
Recent Initiatives: Recent initiatives include expanding into new product categories, investing in e-commerce, and focusing on sustainability.
Summary
Colgate-Palmolive is a strong company with a leading position in the consumer goods market, particularly in oral care and pet nutrition. The company benefits from its global brand recognition and extensive distribution network. However, it faces challenges from intense competition and currency fluctuations. Continued innovation and expansion into emerging markets are crucial for maintaining its growth trajectory.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Financial Reports
- Market Research Reports
- Analyst Estimates
- Company Website
- SEC Filings
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Colgate-Palmolive Company
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 1977-01-03 | Chairman, CEO & President Mr. Noel R. Wallace | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 34000 | Website https://www.colgatepalmolive.com |
Full time employees 34000 | Website https://www.colgatepalmolive.com |
Colgate-Palmolive Company, together with its subsidiaries, manufactures and sells consumer products in the United States and internationally. It operates through two segments: Oral, Personal and Home Care; and Pet Nutrition. The Oral, Personal and Home Care segment offers toothpaste, toothbrushes, mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, skin health products, dishwashing detergents, fabric conditioners, household cleaners, and other related items. This segment markets and sells its products under the Colgate, Palmolive, Darlie, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, Protex, Sanex, Softsoap, Lady Speed Stick, Speed Stick, PCA SKIN, Ajax, Axion, Fabuloso, Murphy, Suavitel, and Soupline brands to a range of traditional and eCommerce retailers, wholesalers, and distributors, as well as dentists and skin health professionals. It also offers pharmaceutical products for dentists and other oral health professionals. The Pet Nutrition segment offers pet nutrition products for everyday nutritional needs under the Hill's Science Diet brand; and a range of therapeutic pet products to help nutritionally support dogs and cats in different stages of health under the Hill's Prescription Diet brand. This segment markets and sells its products through pet supply retailers, veterinarians, and eCommerce retailers. Colgate-Palmolive Company was founded in 1806 and is headquartered in New York, New York.
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