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Colgate-Palmolive Company (CL)



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Upturn Advisory Summary
08/14/2025: CL (2-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $95.06
1 Year Target Price $95.06
7 | Strong Buy |
6 | Buy |
7 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 26.4% | Avg. Invested days 76 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 68.42B USD | Price to earnings Ratio 23.78 | 1Y Target Price 95.06 |
Price to earnings Ratio 23.78 | 1Y Target Price 95.06 | ||
Volume (30-day avg) 22 | Beta 0.35 | 52 Weeks Range 82.40 - 106.90 | Updated Date 08/14/2025 |
52 Weeks Range 82.40 - 106.90 | Updated Date 08/14/2025 | ||
Dividends yield (FY) 2.34% | Basic EPS (TTM) 3.56 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-07-24 | When Before Market | Estimate 0.8971 | Actual 0.92 |
Profitability
Profit Margin 14.54% | Operating Margin (TTM) 20.86% |
Management Effectiveness
Return on Assets (TTM) 15.56% | Return on Equity (TTM) 39.8% |
Valuation
Trailing PE 23.78 | Forward PE 23.36 | Enterprise Value 77324785167 | Price to Sales(TTM) 3.42 |
Enterprise Value 77324785167 | Price to Sales(TTM) 3.42 | ||
Enterprise Value to Revenue 3.87 | Enterprise Value to EBITDA 16.07 | Shares Outstanding 808220992 | Shares Floating 757804001 |
Shares Outstanding 808220992 | Shares Floating 757804001 | ||
Percent Insiders 0.16 | Percent Institutions 86.57 |
Upturn AI SWOT
Colgate-Palmolive Company

Company Overview
History and Background
Colgate-Palmolive Company was founded in 1806 by William Colgate as a starch, soap, and candle business in New York City. It officially became Colgate-Palmolive in 1928 after a merger with the Palmolive-Peet Company. Since then, it has grown into a global leader in household, healthcare, and personal care products.
Core Business Areas
- Oral, Personal and Home Care: This segment encompasses oral care products (toothpaste, toothbrushes, mouthwash), personal care products (soaps, shampoos, deodorants), and home care products (dish soap, cleaning supplies).
- Pet Nutrition: This segment focuses on premium pet food products marketed under the Hill's Science Diet and Hill's Prescription Diet brands.
Leadership and Structure
Noel Wallace serves as Chairman, President, and CEO. The organizational structure includes global divisions for different product categories and geographic regions, overseen by a senior management team.
Top Products and Market Share
Key Offerings
- Colgate Toothpaste: A leading toothpaste brand globally, holding a significant market share in the oral care segment. Market share varies by region but consistently ranks among the top brands. Competitors include Procter & Gamble (Crest, Oral-B) and Unilever (Pepsodent).
- Palmolive Dish Soap: A popular dish soap brand known for its grease-cutting power and affordability. Competitors include Procter & Gamble (Dawn) and Unilever (Sunlight).
- Hill's Science Diet: A premium pet food brand formulated by veterinarians, catering to specific dietary needs of pets. Competitors include Nestle (Purina) and Mars (Royal Canin, Pedigree).
Market Dynamics
Industry Overview
The consumer goods industry is characterized by intense competition, evolving consumer preferences, and increasing demand for sustainable and natural products. Growth is driven by emerging markets and product innovation.
Positioning
Colgate-Palmolive holds a strong position in the market due to its established brand recognition, global distribution network, and focus on product innovation. Its competitive advantages include strong brand equity and efficient supply chain management.
Total Addressable Market (TAM)
The TAM for oral care, personal care, home care, and pet nutrition is estimated to be in the hundreds of billions of USD globally. Colgate-Palmolive is positioned to capture a significant share of this TAM through its diverse product portfolio and global presence.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Consistent product innovation
- Financial stability
- Strong market share in key categories
Weaknesses
- Dependence on mature markets
- Exposure to currency fluctuations
- Premium pricing strategy may limit growth in price-sensitive markets
- Vulnerable to private label brands.
Opportunities
- Expansion into emerging markets
- Development of sustainable and eco-friendly products
- Acquisitions of smaller, niche brands
- Increased focus on e-commerce channels
- Growing demand for specialized pet nutrition
Threats
- Intense competition from established players and private labels
- Fluctuations in raw material costs
- Changing consumer preferences
- Economic downturns affecting consumer spending
- Stringent regulations and safety standards
Competitors and Market Share
Key Competitors
- PG
- CL
- UN
Competitive Landscape
Colgate-Palmolive competes with Procter & Gamble and Unilever in various product categories. Colgate-Palmolive's advantages include strong brand recognition and a focus on oral care. Disadvantages might be the relative slowness to react to changing trends.
Major Acquisitions
Filorga Cosmu00e9tiques
- Year: 2019
- Acquisition Price (USD millions): 1690
- Strategic Rationale: Expanded Colgate-Palmolive's presence in the premium skincare market and provided access to new distribution channels.
Growth Trajectory and Initiatives
Historical Growth: Colgate-Palmolive has experienced moderate growth in recent years, driven by expansion in emerging markets and new product launches.
Future Projections: Analyst estimates suggest continued growth in revenue and earnings, supported by strong brand equity and strategic investments. Data is illustrative. Replace with actual figures. Projected revenue growth: [3, 4, 3.5] %
Recent Initiatives: Recent initiatives include focusing on sustainability, expanding e-commerce presence, and investing in digital marketing.
Summary
Colgate-Palmolive is a strong company with a diverse product portfolio and global presence. Its established brand recognition and consistent product innovation are working well. However, it needs to watch out for intensifying competition, fluctuations in raw material costs, and shifting consumer preferences to sustain its growth trajectory. Mature market dependence should also be addressed.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Reports
- Market Research Reports
- Analyst Estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered as financial advice. Market conditions are subject to change, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Colgate-Palmolive Company
Exchange NYSE | Headquaters New York, NY, United States | ||
IPO Launch date 1977-01-03 | Chairman, CEO & President Mr. Noel R. Wallace | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 34000 | Website https://www.colgatepalmolive.com |
Full time employees 34000 | Website https://www.colgatepalmolive.com |
Colgate-Palmolive Company, together with its subsidiaries, manufactures and sells consumer products in the United States and internationally. It operates through two segments: Oral, Personal and Home Care; and Pet Nutrition. The Oral, Personal and Home Care segment offers toothpaste, toothbrushes, mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, skin health products, dishwashing detergents, fabric conditioners, household cleaners, and other related items. This segment markets and sells its products under the Colgate, Palmolive, Darlie, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, Protex, Sanex, Softsoap, Lady Speed Stick, Speed Stick, PCA SKIN, Ajax, Axion, Fabuloso, Murphy, Suavitel, and Soupline brands to a range of traditional and eCommerce retailers, wholesalers, and distributors, as well as dentists and skin health professionals. It also offers pharmaceutical products for dentists and other oral health professionals. The Pet Nutrition segment offers pet nutrition products for everyday nutritional needs under the Hill's Science Diet brand; and a range of therapeutic pet products to help nutritionally support dogs and cats in different stages of health under the Hill's Prescription Diet brand. This segment markets and sells its products through pet supply retailers, veterinarians, and eCommerce retailers. Colgate-Palmolive Company was founded in 1806 and is headquartered in New York, New York.

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